Here’s a speed summary of Google’s presentation this week at the 2010 Social Commerce Summit this week by Director of Product Management, Sameer Samat , who used the occasion to announce the launch a new Google Product Reviews Program (integrating customer reviews into search results and AdWords campaigns). The Big Idea : Successful social commerce means a) thinking cross-channel – people will interact with any channel they want when they want, and b) matching internal structures to match shoppers  cohesive multi-channel market reality (no artificial online/traditional e-commerce silos). 1.