OpenSky , the new brands-to-bloggers social commerce network headed up by John Caplan (former chief exective Ford Models, CMO About.com) and Ted Rubin (former ELF CMO) has raised an additional $6m funding , taking total funding to $11m. OpenSky, soft-launched earlier this year with an all-star board of directors (Scott Kurnit, Bob Davis and Daniel Ciporin), is an innovative social commerce business that helps brands make and manage commercial relationships with bloggers who endorse their products and services

Another speed summary from the Austin 2010 Social Commerce Summit -  Dimitri Siegel , Executive Director of Marketing for fashion apparel retailer Urban Outfitters , sharing the company’s 12 rules for doing social marketing. The Big Idea: Social Marketing is About Building Personal Relationships 1.