According to the soup company Campbell’s, Apple iAds are twice as memorable as TV ads to the general public. The iAd probably cost Campbell’s about $1 million whereas a similar TV campaign could cost a bit more than $25 million.
The Campbell’s campaign included a charming iPhone app as well, which could have improved the memorability of the ad. They were trying to get people to buy reduced-sodium soup, which is nice for them.
Article courtesy of TechCrunch