Tweet Amazon has done it, Levi’s has done it, now beauty giant  Estée Lauder has done it – integrating their e-commerce site with Facebook to personalise and socialise the shopping experience.  Not on their main site mind you – but for their hip makeup artist brand Smashbox that they  purchased last year. Login to with Facebook, and get instant personalisation/socialisation – see what is most ‘Liked’, and see what your friends most ‘Like’ – in terms of products, colours and videos on the Smashbox Social Shop.