BrandYourself , a startup offering a cheap and easy approach to managing your Google results, has added a new feature to answer one of those burning questions: Who are the people Googling me? To be clear, it’s not actually plugging in to Google and sending you an alert every single time someone enters your name.

ID and fraud protection service AllClear ID , is launching a new feature today which aims to protect kids’ Social Security Numbers (SSNs) from being stolen and used to secure things like mortgages, loans and other big ticket items. It’s a major problem, the company says, noting in a new study that 10.7% of children have had their ID stolen

The fundamental misunderstanding of Facebook’s mobile prospects is that it’s  trying to compete with iOS and Android  for in-app payment revenue via HTML5. It’s not.

Facebook says it sent more than 160 million visitors to Facebook-integrated mobile apps last month, according to a post on the company’s developer blog. Native mobile games like Zynga’s “With Friends” titles, popular apps from Spotify, Pinterest and now Viddy and Socialcam are among those that benefit from Facebook’s mobile discovery channels

Foursquare is enhancing its feature set for businesses today, with the introduction of a new verification service for merchants. The company says that for a one-time, $10 fee, owners and managers will now be able to instantly verify their business in order to start using Foursquare’s business tools, which include the ability to offer specials, update the business listing, and access data about their customers and visitors. For those businesses who can’t register online, there’s still an option to verify the business via snail mail, but this is a much slower method

While the use case for these glasses can quickly become quite dubious, the YouGen.tv glasses by Vergence Lab are pretty cool. Not only do they instantly change from sunglasses to clear Buddy-Holly-style specs they also record your life as it happens. Created by Jon Rodriguez and Erick Miller, the glasses will go for a $199 pledge (they’ll retail for $299) and the creators expect these things to become more powerful over time by including HUD features in future versions.

It’s too common a story: smart, low-income kid can’t find their academic passion, so they drop out of school. But now you can rewrite this tragic tale with the help of Wishbone.org , a philanthropy website launching today where you can crowdfund high-potential youngsters so they can afford inspiring after- and summer-school programs. Wishbone only accepts seriously motivated students and produces its own polished video interviews with them, so it’s easy to find someone who’ll really benefit from your donation.

Buddy Media today announced its new BuyBuddy platform for managing Facebook advertising campaigns. BuyBuddy is the result of the social media management software company’s acquisition of Facebook Ads API partner Brighter Option in February. Buddy Media has integrated the advertising product with its page management tools to create the type of unified system that large brands are looking for to make decisions and track success on social platforms.

It was 6:30 on Sunday morning, August 9th, 2007 when Ted Morgan , the Boston based CEO of a little location technology start-up called Skyhook Wireless , got a totally unexpected call from an absolute stranger in California. Who calls a complete stranger at 6:30 am on a Sunday morning – especially from California, where it was 3:30 am? Only one man, of course

Microsoft is trying to clean up the Windows Phone Marketplace and as part of this effort, the company just clarified some of its guidelines for developers who want to sell their apps in Microsoft’s app store. Among other things, Microsoft has decided to move to “a more stringent interpretation and enforcement of our existing content policy” for apps that are “‘racy’ or sexual in nature.” This is a problem we pointed out early last month