Facebook is testing new “Sponsored Results” ads that will allow advertisers to promote their business in the social network’s drop-down search results, according to TechCrunch . Rather than broad keywords, advertisers will bid against specific pages, apps or places, TechCrunch says. This will be in addition to Facebook’s other demographic and interest targeting, which could make the ad units particularly powerful and a major new source of revenue for the social network

Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the Facebook search typeahead to users looking for a particular Page, app, or Place

SimCity Social  came in as No. 1 on our list of top growing Facebook apps by daily active users this week, doubling its DAU. Titles on our list gained the most DAU of any apps on the platform, growing from between 440,000 and 2.5 million DAU, based on our  AppData  tracking service

In May of last year, Microsoft acquired everybody’s favorite VoIP and chat provider, Skype , for a cool $8.5 billion. It was a big move for Microsoft and a landmark deal, which it officially closed in October

It’s been a big 24 hours for Fab.com. The design-oriented e-commerce site just closed on $105 million in new funding at a reported $600 million valuation — a funding round that has been several months in the making .

Xbox leads this week as the page gaining the most People Talking About This among the games and toys category. Other top gainers for the week are EA Sports’s recently released NCAA Football 2013 and popular video games retailer, Gamestop. The top 10 pages gaining People Talking About This saw increases between about 37,000 and over 215,000 engagements.

One of the themes that came up repeatedly during the conference call for Google’s second quarter earnings was mobile advertising. Analysts asked a number of questions that, collectively, seemed to be gauging what the shift to mobile means for Google’s advertising business. Senior Vice President and Chief Business Officer Nikesh Arora (pictured) offered some numbers at the beginning of the call, saying that with AdMob integrated into AdWords , 1 million AdWords advertisers have access to the 300,000 mobile apps in the AdMob network.

Yahoo today filed regulatory documents with the SEC disclosing how much it will pay its newly appointed CEO Marissa Mayer. There are some big numbers here, but overall it seems to be in line with the industry standards. Yahoo has submitted its entire offer letter dated July 16th, 2012 in the SEC filing, but here are the relevant bits minus the legalese: Mayer’s starting annual base salary will be $1 million annually, which balances out to $83,333.33 per month

Investors and analysts have a new way to get updates from Google — a Google+ page for investor relations . The company’s executives mentioned the page during the company’s earnings call this afternoon, saying that it launched about an hour ago. There’s not much on the page right now, aside from a couple of images, a link to the earnings webcast, and (be still my heart) some legal boilerplate warning about forward-looking statements.

So the news on Google CEO Larry Page is that there’s no new news. That’s what Nikesh Arora said on today’s Google’s earnings call