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		<title>Here’s The Epic Borderlands 2 Launch Trailer</title>
		<link>http://socialshoppingnews.com/2012/02/22/heres-the-epic-borderlands-2-launch-trailer/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/heres-the-epic-borderlands-2-launch-trailer/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 23:36:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[borderlands 2]]></category>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/heres-the-epic-borderlands-2-launch-trailer/</guid>
		<description><![CDATA[ Back during the heyday of CrunchGear (now known as TechCrunch/Gadgets), we couldn&#8217;t get enough of Borderlands . The game masterfully combined the game play of a FPS with the best elements of an RPG. ]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/borderlands2.png?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="borderlands2" title="borderlands2" style="float: left; margin: 0 10px 7px 0;" /><span><a href="http://techcrunch.com/2012/02/22/heres-the-epic-borderlands-2-launch-trailer/"></a></span></p>
<p>Back during the heyday of CrunchGear (now known as TechCrunch/Gadgets), we couldn&#8217;t get enough of <a href="http://techcrunch.com/tag/Borderlands/">Borderlands</a>. The game masterfully combined the game play of a FPS with the best elements of an RPG. In a scene full of Call of Duty clones Borderlands is completely novel. Gearbox just released the launch trailer for the second installment and it promises more of the same big gun, big monster madness. The game launches on September 18th. Hey Erick, I&#8217;m going to be sick that day, m&#8217;kay?</p>
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<p><img src="http://feeds.feedburner.com/~r/Techcrunch/~4/nusR7zII0o0" height="1" width="1" /></p>
<p>Article courtesy of TechCrunch</p>
]]></content:encoded>
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		<title>How To Temporarily Silence All Those Annoying Twitterers At SXSW</title>
		<link>http://socialshoppingnews.com/2012/02/22/how-to-temporarily-silence-all-those-annoying-twitterers-at-sxsw/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/how-to-temporarily-silence-all-those-annoying-twitterers-at-sxsw/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 23:32:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/how-to-temporarily-silence-all-those-annoying-twitterers-at-sxsw/</guid>
		<description><![CDATA[ For various reasons (groan) I&#8217;m not heading to SXSW this year, but then neither are millions of other people. But that won&#8217;t stop the 20,000 attendees from clogging up our Twitter feeds trying to find each other in the nearest bar, tweeting incessantly about some &#8220;awesome&#8221; panel session you are not at or generally conversing about in-jokes you weren&#8217;t there to witness. That&#8217;s why you need a handy way of temporarily blocking those tweets or those people &#8211; or maybe even both]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/twitter_bird_block.jpg?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="twitter_bird_block" title="twitter_bird_block" style="float: left; margin: 0 10px 7px 0;" />
<p>For various reasons (groan) I&#8217;m not heading to SXSW this year, but then neither are millions of other people. But that won&#8217;t stop the 20,000 attendees from clogging up our Twitter feeds trying to find each other in the nearest bar, tweeting incessantly about some &#8220;awesome&#8221; panel session you are not at or generally conversing about in-jokes you weren&#8217;t there to witness.</p>
<p>That&#8217;s why you need a handy way of temporarily blocking those tweets or those people &#8211; or maybe even both.</p>
<p>Last year there was a handy browser extension that blocked SXSW tweets. This year the people behind it are now in a former YC startup, <a href="http://lanyrd.com">Lanyrd</a>, and they&#8217;re at it again, this time with an improved product.</p>
<p>The extension blocks tweets with the hashtag for #SXSW, but this time, because Lanyrd also carries an attendee directory, the extension will block all tweets from people there. Relief!</p>
<p>And here it is (no need to sign in first): <a href="http://notatsxsw.lanyrd.com">notatsxsw.lanyrd.com</a></p>
<p>Enjoy, people!</p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/02/notatsxsw3.png" rel="lightbox[506127]"></a></p>
<p>Meanwhile, for those who ARE going, they can see the Lanyrd <a href="http://sxsw.lanyrd.com/">guide to the conference</a> to see the sessions their Twitter contacts are speaking at or plan to attend. They can then build up their own session plan and take it with them (saved offline) on their phone using the Lanyrd iPhone app or HTML5 mobile web app. They also get emailed a personal schedule every day during the conference.</p>
<p>It&#8217;s clear that Lanyrd is picking up from <a href="http://techcrunch.com/2012/01/22/post-mortem-for-plancast/">where Plancast failed to deliver</a>.</p>
<p>For more goodies, there&#8217;s a searchable directory of <a href="http://sxsw.lanyrd.com/-/attendees">SXSW attendees</a>, list of <a href="http://sxsw.lanyrd.com/-/attendees?q=investor">investors</a>, <a href="http://sxsw.lanyrd.com/-/attendees?q=founder">founders</a>, you name it.</p>
<p>SXSW speakers can also <a href="http://lanyrd.com/blog/2012/minicards/">automatically generate Moo MiniCards</a> from the SXSW schedule data help promote their talks.</p>
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<p><img src="http://feeds.feedburner.com/~r/Techcrunch/~4/vwJKeA_Z674" height="1" width="1" /></p>
<p>Article courtesy of TechCrunch</p>
]]></content:encoded>
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		<title>After Closing $3.4B Acquisition Of SuccessFactors, SAP Pushes Human Capital Management In The Cloud</title>
		<link>http://socialshoppingnews.com/2012/02/22/after-closing-3-4b-acquisition-of-successfactors-sap-pushes-human-capital-management-in-the-cloud/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/after-closing-3-4b-acquisition-of-successfactors-sap-pushes-human-capital-management-in-the-cloud/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 23:16:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/after-closing-3-4b-acquisition-of-successfactors-sap-pushes-human-capital-management-in-the-cloud/</guid>
		<description><![CDATA[ SAP dropped a whopping $3.4 billion on human capital management software company SuccessFactors back in December. Two months later, the deal has finally closed and SAP isn&#8217;t wasting any time in releasing a product roadmap for SuccessFactors now that the company is part of the SAP family. As the New York Times reported back in December, SAP saw SuccessFactors as one entry point into the cloud]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/successfactors.png?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="SuccessFactors" title="SuccessFactors" style="float: left; margin: 0 10px 7px 0;" />
<p>SAP <a href="http://dealbook.nytimes.com/2011/12/03/sap-to-buy-successfactors-for-3-4-billion/">dropped a whopping $3.4 billion</a> on human capital management software company SuccessFactors back in December. Two months later, the deal has <a href="http://www.successfactors.com/docs/SAP_CloseLettertoSFSFCustomers.pdf">finally closed</a> and SAP isn&#8217;t wasting any time in <a href="http://www.marketwatch.com/story/sap-and-successfactors-accelerate-unified-product-direction-2012-02-22">releasing a product roadmap</a> for SuccessFactors now that the company is part of the SAP family.</p>
<p>As the New York Times <a href="http://dealbook.nytimes.com/2011/12/03/sap-to-buy-successfactors-for-3-4-billion/">reported</a> back in December, SAP saw SuccessFactors as one entry point into the cloud. Forrester analyst Paul Hamerman told the publication at the time that &#8220;The cloud has been a small part of SAP’s revenue stream, about 2 percent; the deal adds to the revenue base and shows SAP’s strong commitment to the software-as-a-service business model.”</p>
<p>Today, SAP says that SuccessFactors&#8217; software will be combined with SAP solutions to provide a comprehensive offering to clients. SAP will continue to offer its own Human Capital Management on premise solution but will be pushing SuccessFactors&#8217; performance, compensation, recruiting and learning management products in the cloud. The talent management components from SAP&#8217;s software will be selectively innovated on, says the company.</p>
<p>Basically, SAP&#8217;s existing HCM products will be the on-premise offering and SuccessFactors will be deployed in the cloud. There are currently no plans to phase out any SuccessFactors products, says SAP.</p>
<p>SAP explains that data and analytics will be a focus area for further innovations in both SuccessFactors and SAP&#8217;s HCM offerings. SuccessFactors software will be integrated with SAP’s data analysis product HANA.</p>
<p>The human capital management industry is huge and big enterprise companies are betting that the cloud is the future of this space. Salesforce <a href="http://techcrunch.com/2011/12/16/why-salesforce-wants-in-on-the-6-billion-talent-management-software-market/">just announced the acquisition of social performance platform Rypple</a>, and will be launching a new product and SuccessFactors-rival, Successforce. Oracle just bought talent management software company <a href="http://techcrunch.com/2012/02/09/oracle-buys-talent-management-solutions-company-taleo-for-1-9-billion/">Taleo for $1.9 billion</a> a few weeks ago. With all these companies throwing their hats in the ring, it should be interesting to see which one can emerge as the leader.</p>
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<p>Article courtesy of TechCrunch</p>
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		<title>UltraViolet Hits 800k Digital Media Locker Accounts, Added 50k In The Last Six Weeks</title>
		<link>http://socialshoppingnews.com/2012/02/22/ultraviolet-hits-800k-digital-media-locker-accounts-added-50k-in-the-last-six-weeks/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/ultraviolet-hits-800k-digital-media-locker-accounts-added-50k-in-the-last-six-weeks/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 23:01:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[ UltraViolet might sound too good to be true , but the service is growing. More Blu-ray titles are featuring the digital media option and consumers are at least trying the movie industry&#8217;s alternative to, well, piracy. iSupply just announced that there are now more than 800,000 household accounts, up from 750,000 at the beginning of 2012]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/ultraviolet_logo_onwhite.jpg?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="ultraviolet_logo_onwhite" title="ultraviolet_logo_onwhite" style="float: left; margin: 0 10px 7px 0;" />
<p>UltraViolet might sound <a href="http://techcrunch.com/2012/01/17/an-interview-with-deceultraviolet-president-mitch-singer-goes-horribly-right/">too good to be true</a>, but the service is growing. More Blu-ray titles are featuring the digital media option and consumers are at least trying the movie industry&#8217;s alternative to, well, piracy. iSupply <a href="http://www.isuppli.com/Media-Research/News/Pages/UltraViolet-Accounts-Rise-to-800,000-in-the-US.aspx">just announced</a> that there are now more than 800,000 household accounts, up from 750,000 at the beginning of 2012. But so far it seems most of those accounts are just testing the waters, as iSupply notes that the average account has 1.25 titles. That results in over 1 million digital films for UltraViolet but also paints a picture that consumers aren&#8217;t too sure about the service.</p>
<p>“One million may not sound like much compared to the 504 million movie discs sold in 2011,” noted Tom Adams, principal analyst and director, U.S. media, for IHS stated in <a href="http://www.isuppli.com/Media-Research/News/Pages/UltraViolet-Accounts-Rise-to-800,000-in-the-US.aspx">today&#8217;s announcement</a>. “However, we have projected that only 19 million digital film files were sold during the entire year of 2011 by electronic sell-through (EST) vendors like iTunes, Xbox Live and Vudu. This suggests that if UV can continue to gain momentum this year, it could encourage consumers to buy more movies. Movie purchasing represents an important priority for movie studios, which have seen their film sales dwindle in the face of growing physical and digital rentals and streaming services like Netflix.”</p>
<p>UltraViolet is the movie industry&#8217;s first major push into digital media. Rather than relying on a 3rd party like Netflix, UltraViolet is run by the Digital Entertainment Content Ecosystem (DECE), a consortium of major Hollywood studios, CE makers, retailers and DRM vendors. These companies came together in 2008 and proposed the digital locker service now called UltraViolet that lets consumers store and share digital media. Originally these movie titles were only to be bundled with physical media but Paramount <a href="http://techcrunch.com/2012/01/24/paramount-begins-selling-ultraviolet-movies-directly/">started selling UltraViolet titles seperatly</a> late last month. With UltraViolet, consumers can watch media on up to 12 devices and share between six members of the household. Content can either be downloaded or streamed from the cloud.</p>
<p>So far the UltraViolet selection is still very limited. Paramount has about 60 titles from their online store. UVVU.com keeps a running list of new UltraViolet releases. But in order for people to ditch Netflix (and illegal downloads) UltraViolet needs to have content. Once again, content is king.</p>
<p>Now that UltraViolet has a growing user base, the next milestone should involve seeing the average amount of titles in the digital lockers increase. Sign-ups are easy (<a href="http://techcrunch.com/2011/10/05/drm-curious-you-can-create-an-ultraviolet-account-now/">and free</a>), retention is hard.</p>
<p>We interviewed DECE&#8217;s president Mitch Singer at CES where he explained UltraViolet in detail. Watch the interview below.</p>
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<p>Article courtesy of TechCrunch</p>
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		<title>Mozilla Launching Cross-Platform App Store Later This Year, Submissions Open Next Week</title>
		<link>http://socialshoppingnews.com/2012/02/22/mozilla-launching-cross-platform-app-store-later-this-year-submissions-open-next-week/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/mozilla-launching-cross-platform-app-store-later-this-year-submissions-open-next-week/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 22:52:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/mozilla-launching-cross-platform-app-store-later-this-year-submissions-open-next-week/</guid>
		<description><![CDATA[ Calling all developers: if you know your way around HTML5 and JavaSrcipt and have a great idea for an app, Mozilla wants to hear from you. The web-friendly nonprofit has just announced their intention to launch a new cross-platform app market later this year, and the submission process is slated to start next week at Mobile World Congress. The initiative ties into Mozilla’s focus on developing the web as a platform for rich content, and they hope to do so by providing developers with the tools needed to create great things. ]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/07/mozilla-dinosaur-head.png?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="mozilla dinosaur head" title="mozilla dinosaur head" style="float: left; margin: 0 10px 7px 0;" />
<p>Calling all developers: if you know your way around HTML5 and JavaSrcipt and have a great idea for an app, Mozilla wants to hear from you. The web-friendly nonprofit has <a href="http://www.businesswire.com/news/home/20120222005620/en/Mozilla-Opens-Apps-Marketplace-Developer-Submissions-Mobile">just announced</a> their intention to launch a new cross-platform app market later this year, and the submission process is slated to start next week at Mobile World Congress.</p>
<p>The initiative ties into Mozilla’s focus on developing the web as a platform for rich content, and they hope to do so by providing developers with the tools needed to create great things.</p>
<p>“By building the missing pieces, Mozilla is now unlocking the potential of the Web to be the platform for creating and consuming content everywhere,” said Mozilla Chief of Innovation Todd Simpson.</p>
<p>To help their burgeoning web apps platform take shape, Mozilla has proposed a number of APIs that “advance the web as a platform.&#8221; Mozilla will also aid their web apps platform with the creation of an identity system that binds apps to users rather than their devices. Though Mozilla declined to mention how the identity system would be implemented, it&#8217;s likely we&#8217;ll see their<a href="https://browserid.org/about"> BrowserID system</a> rear its head once more.</p>
<p>While Mozilla’s platform-agnostic approach means that these apps will be able to run on any HTML5-capable device, the creation of a new app store isn&#8217;t just a win for cross-platform idealogues. </p>
<p>Mozilla&#8217;s Boot to Gecko (B2G) team has been hard at work <a href="http://techcrunch.com/2011/07/25/boot-to-gecko-mozillas-open-source-mobile-answer-to-chromeos/">since last July</a> on developing a web-oriented mobile operating system, and Mozilla CTO Brendan Eich mentioned recently<a href="https://twitter.com/#%21/BrendanEich/status/169122186714550272"> intimated on Twitter</a> that Mozilla would be revealing B2G partners at MWC.</p>
<p>Developer support in the form of apps is critical for the major mobile platforms. Between the development of the app store and the news of potential partnership agreements, Boot To Gecko has the potential to become a viable competitor. While the blocks slowly seem to be falling into place, Mozilla has remained mum on whether or not they&#8217;ll have a B2G handset ready to check out on the MWC show floor.</p>
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<p>Article courtesy of TechCrunch</p>
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		<title>With Facebook, Netflix And More, The PS Vita Is *Nearly* A Tablet Alternative</title>
		<link>http://socialshoppingnews.com/2012/02/22/with-facebook-netflix-and-more-the-ps-vita-is-nearly-a-tablet-alternative/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/with-facebook-netflix-and-more-the-ps-vita-is-nearly-a-tablet-alternative/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 22:27:23 +0000</pubDate>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/with-facebook-netflix-and-more-the-ps-vita-is-nearly-a-tablet-alternative/</guid>
		<description><![CDATA[ I&#8217;ve enjoyed the PS Vita for a couple of weeks now. It&#8217;s a fun device, but as John describes in our review , it feels like the last of its kind. ]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/vita.jpg?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="vita" title="vita" style="float: left; margin: 0 10px 7px 0;" />
<p>I&#8217;ve enjoyed the PS Vita for a couple of weeks now. It&#8217;s a fun device, but as John describes <a href="http://techcrunch.com/2012/02/17/review-the-playstation-vita-sonys-portable-powerhouse/">in our review</a>, it feels like the last of its kind. Single function devices are no longer relevant and as much as Sony tried, the Vita is still pretty much a dedicated gaming handheld.</p>
<p>The company launched an app store for the Vita today, which folds Facebook, Netflix, Twitter, and Flickr apps into the Vita&#8217;s ecosystem. With these apps, along with the powerful hardware and 3G connectivity, the $249 Vita could be a good alternative to a traditional tablet. The only thing it&#8217;s missing is a proper web browser.</p>
<p>The apps work as expected. The Netflix app uses the same interface as the company&#8217;s Android and iOS apps. The app does not support streaming via a 3G network, though. Flickr is downright gorgeous on the Vita. The interface takes full advantage of the Vita&#8217;s widescreen OLED screen displaying the image on the left with the details on the right. This app works on 3G. For some reason Facebook is only available to European Vitas. U.S. owners will need to wait a bit longer.</p>
</p>
<p>These apps finally make the Vita slightly more than just a gaming device. They&#8217;re key to the Vita&#8217;s success, really. Today&#8217;s consumers expect a multifunction device, which, as I can attest, the Vita was not until these apps hit. In fact I was getting a tad bored with the Vita, tending to instead to pick up my iPad for a few minutes of gaming followed by some Facebooking.</p>
<p>You see, my gaming attention span is not what it used to be. There was a time when I played Link&#8217;s Awakening by flashlight under my bed sheets for hours. Not anymore. I can only handle a few minutes at a time before I get bored and need to move onto something else. I know I cannot be alone. The $249 Vita (or $300 for the 3G version) was a hard sell for me. But now that there are apps, it could potentially fulfill the need of a similar person who wants a gaming device but can&#8217;t give up the features of a modern tablet. The Vita already had a Google Maps app, text and voice messaging, and a photo app. If only the Vita had a quality web browser it would be nearly perfect for this demographic.</p>
<p>The Vita&#8217;s web browser still needs work. It renders web sites like IE 6 (read: poorly). It doesn&#8217;t support even Flash 9 and scrolling is painful because of how slow it renders. But it works in a pinch.</p>
<p>The Vita is a powerful little thing. It rocks a custom ARM Cortex A9 quad-core CPU, 512MB of RAM, and packs the same amount of connectivity options as an iPad. The 5-inch screen is an OLED capacitive touchscreen and then there&#8217;s a massive rear capacitive touchpad for additional controls. There&#8217;s dual analog sticks, a directional pad and traditional PlayStation controls. The Vita really is the most impressive gaming device ever made. But even with good launch titles in my opinion it was still missing something: apps.</p>
<p>The Vita is launching in a tough market. No other gaming device including Nintendo&#8217;s 3DS had to deal with so many competitors. The Vita must combat smartphones, tablets, the 3DS and in the coming weeks, the iPad 3, which will no doubt launch with the force of a mighty backdraft. But Sony seems to know this. The Vita&#8217;s hardware and accessories are pricey, hinting that Sony isn&#8217;t selling them at a loss. Sony probably knows the Vita won&#8217;t outsell the iPad. It doesn&#8217;t have to in order to be considered a success. As long as the Vita gets quality games, apps and new features at a steady rate, Sony will continue to make gamers happy. And that&#8217;s what it&#8217;s all about.</p>
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<p>Article courtesy of TechCrunch</p>
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		<title>Wapple Wins Trademark Battle Over Apple</title>
		<link>http://socialshoppingnews.com/2012/02/22/wapple-wins-trademark-battle-over-apple/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/wapple-wins-trademark-battle-over-apple/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 22:20:59 +0000</pubDate>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/wapple-wins-trademark-battle-over-apple/</guid>
		<description><![CDATA[ While Apple is busy fighting Proview over the iPad trademark in China, it has lost a separate trademark battle in Europe: Wapple , the mobile web developers, have won a suit filed by Apple over its name. ]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/wapple_logo.jpg?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Wapple_Logo" title="Wapple_Logo" style="float: left; margin: 0 10px 7px 0;" />
<p>While Apple is busy fighting Proview over the iPad trademark in China, it has lost a separate trademark battle in Europe: <a href="http://wapple.net">Wapple</a>, the mobile web developers, have won a suit filed by Apple over its name.</p>
<p>The suit, originally filed in 2007, claimed that Wapple was trading on Apple’s brand association and name, although Wapple had filed for a trademark on &#8220;Wapple&#8221; in 2006.</p>
<p>Wapple, which has been around since 2003, and incorporated in 2004 – well before the smartphone explosion – has long said that its name was wordplay on the WAP protocol, which was the main format for delivering mobile content before the rise of 3G networks and other protocols like HTML5.</p>
<p>The case went right up to the <a href="http://www.ipo.gov.uk">Intellectual Property Office</a> in the UK, which today made the ruling in Wapple’s favor in three separate filings, numbers 95786, 95787 and 95890.</p>
<p>Wapple&#8217;s words on the decision are ironic, going as they do against as iconic and groundbreaking a company as Apple:</p>
<p>“The case is a victory for truth over tactics. Self-belief is always critical when establishing and growing any technology business and even more so when you are early to market as we were,” noted Anne Thomas, co-founder and COO of Wapple. “The action taken by Apple Inc. to oppose our trade mark [sic] has tested our resolve and we are delighted with this outcome.”</p>
<p>Wapple works with a number of third parties on mobile web services and its customers include two of Apple’s big competitors, Microsoft and Google. No one in Wapple&#8217;s experience, the company notes, has ever confused the two companies.</p>
<p>Although Apple has asserted intellectual property rights over some of the industry&#8217;s biggest players &#8212; including numerous lawsuits against Android-based developers Samsung, HTC and Motorola &#8212; it has also gone after much smaller companies, but not always with a successful effect. One case in Spain last year saw Apple losing a design patent suit against NT-K, a small Android tablet maker.</p>
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<p>Article courtesy of TechCrunch</p>
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		<title>Want To Track Who Read Your Email? ToutApp’s Salesforce Integration Goes Live</title>
		<link>http://socialshoppingnews.com/2012/02/22/want-to-track-who-read-your-email-toutapps-salesforce-integration-goes-live/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/want-to-track-who-read-your-email-toutapps-salesforce-integration-goes-live/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 22:14:51 +0000</pubDate>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/want-to-track-who-read-your-email-toutapps-salesforce-integration-goes-live/</guid>
		<description><![CDATA[ ToutApp , the email productivity app that emerged as part of the  500Startups Summer Accelerator program  last year, is rolling out a new feature that will let users track their emails right from within Salesforce. ]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/toutapp-logo.png?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="toutapp-logo" title="toutapp-logo" style="float: left; margin: 0 10px 7px 0;" />
<p><a href="http://toutapp.com/welcome">ToutApp</a>, the email productivity app that emerged as part of the <a href="http://techcrunch.com/2011/06/09/500-startups-unveils-its-2nd-batch-from-foodspotting-for-fashion-to-iron-chef-in-your-livingroom/">500Startups Summer Accelerator program</a> last year, is rolling out a new feature that will let users track their emails right from within Salesforce. With the update, ToutApp customers will be able to see who viewed their emails, when they were viewed, where they were viewed, what the recipient clicked on, and how long they read the email.</p>
<p>Creepy? OK, maybe. But for serious CRM users, it&#8217;s kind of great, too.</p>
<p>If you haven&#8217;t heard of <a href="http://toutapp.com/welcome">ToutApp</a> before, a little background: the startup is attempting to address one of the most woefully overlooked pain points nearly everyone deals with today: email overload. To help speed up the process of creating and responding to email, the company launched its service last year which helps users create personalized email templates (aka &#8220;canned responses&#8221;). After installation, the app digs into your email to identify the types of mass emails you send to help you build these templates.</p>
<p>After your templated emails are sent, you can track nearly everything that takes place with them in the recipient&#8217;s inbox: it&#8217;s the who, what, when, where and how long of email viewing. It then presents this in a live-updating feed within your preferred email client. While privacy advocates my find this a shocking invasion, I disagree. Privacy, shmivacy. There are real-world benefits to this sort of tracking across multiple industries.</p>
<p>In my (fantasy) world, here&#8217;s how ToutApp could improve my life dramatically: a PR person sends a pitch. I open it. Read it. Click the link. Close the link. Then return to reading more email. When the PR person doesn&#8217;t hear back, instead of sending out one of those &#8220;just circling back&#8221; emails to determine interest, they <em>already know</em> I read the email and <em>followed through</em> by viewing the URL it included. If they still had to follow up, the response wouldn&#8217;t be a time-wasting &#8220;hey, did you read my email?&#8221; email, but a more productive follow-on pitch containing different angles or information the first one had neglected to include.</p>
<p>Of course, that&#8217;s just one example. As a entrepreneur, you could template different pitches to journalists and investors, and then see if they were read. Salesforce users could craft templates for client emails that help them close deals. And so on.</p>
<p>ToutApp is designed to integrate with Gmail, CRM systems like Highrise, Batchbook, and Capsule, and has been working to support Salesforce. However, until this latest update, the Salesforce integration was limited. The startup was doing some sporadic testing, but nothing was available to the public.</p>
<p>But now, Salesforce users will be able to see real-time updates on when and where emails were read, what was clicked and other analytics data related to email tracking directly from within Salesforce. Templating, automatic file attachments, and performance reports are also included.</p>
<p>In addition, for Gmail and iOS ToutApp users, there are a few other changes rolling out today, too, including a new Email Activity Feed for real-time tracking of emails, an improved interface for ToutApp&#8217;s Gmail integration and an updated iOS app that allows you to edit templates, send messages while on the go, and view email analytics on mobile.</p>
<p>ToutApp was founded in 2010 by Tawheed Kader, and <a href="http://techcrunch.com/2011/06/21/toutapp-adds-an-intelligent-content-manager-to-your-email-client/">closed a seed round</a> of $350,000 last summer from 500 Startups, Esther Dyson, Eric Ries, Daniel Eskapa, NYC Seed Fund, Joshua Baer, and others.</p>
<p>Pricing for the service is based on the size of your team, ranging from a $12/month pack allowing you to send 25 emails a day, make three Tout groups and use 10 email templates, all the way to $199/month, offering support for unlimited groups and shared templates, team-wide analytics tracking, and support for up to 25 team members. More info is available on the ToutApp website <a href="http://www1.toutapp.com/">here</a>.</p>
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<p>Article courtesy of TechCrunch</p>
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		<title>Crowdsourced Wi-Fi Network Fon Passes 5 Million Hotspots Worldwide</title>
		<link>http://socialshoppingnews.com/2012/02/22/crowdsourced-wi-fi-network-fon-passes-5-million-hotspots-worldwide/</link>
		<comments>http://socialshoppingnews.com/2012/02/22/crowdsourced-wi-fi-network-fon-passes-5-million-hotspots-worldwide/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 21:56:30 +0000</pubDate>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/crowdsourced-wi-fi-network-fon-passes-5-million-hotspots-worldwide/</guid>
		<description><![CDATA[ When serial entrepreneur Martin Varsavky launched Fon in late 2005, his goal was to blanket the world with easily-accessible, crowdsourced Wi-Fi. While the service hasn’t quite made it everywhere yet, Fon has just announced that they now have over 5 million hotspots in operation across the globe. ]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/fon-logo.jpg?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="fon-logo" title="fon-logo" style="float: left; margin: 0 10px 7px 0;" />
<p>When serial entrepreneur Martin Varsavky launched <a href="http://corp.fon.com/en">Fon</a> in late 2005, his goal was to blanket the world with easily-accessible, crowdsourced Wi-Fi. While the service hasn’t quite made it everywhere yet, Fon has just announced that they now have over 5 million hotspots in operation across the globe.</p>
<p>It’s a pretty impressive number considering that other big Wi-Fi networks like<a href="http://www.boingo.com/"> Boingo</a> advertise “over 400,000” hotspots in their network, but it’s made even more notable when you consider each of Fon’s hotspots is essentially a person who decided to share their own Internet connection.</p>
<p>The signup process is a novel one — in order to access the full list of Fon hotspots out there, users have to share their own Internet connection first with the help a special wireless router. Non-sharers looking to get their own wireless Internet fix can take part in the fun too, but it comes at a cost — they have to pay a fee in order to access a Fon hotspot, part of which ends up with the hotspot’s owner.</p>
<p>Much of Fon&#8217;s growth can be attributed to strategic partnerships with companies like SFR, British Telecom, and Belgacom, all of whom have folded support for Fon&#8217;s network into their consumer-facing hardware. With other partnerships in the works, Varsavky says <a href="http://english.martinvarsavsky.net/fon/fon-reaches-five-million-hotspots.html">on his blog</a> that he expects Fon&#8217;s growth to continue unabated:</p>
<p>&#8220;This year, I predict that Fon will grow its number of hotspots by at least 50 percent, so there is lots of work ahead to make sure this happens.&#8221;</p>
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<p>Article courtesy of TechCrunch</p>
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		<title>Backed By Lerer And SV Angel, Newsle Launches To Let You Track News About Your Friends</title>
		<link>http://socialshoppingnews.com/2012/02/22/backed-by-lerer-and-sv-angel-newsle-launches-to-let-you-track-news-about-your-friends/</link>
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		<pubDate>Wed, 22 Feb 2012 21:00:36 +0000</pubDate>
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		<guid isPermaLink="false">http://socialshoppingnews.com/2012/02/22/backed-by-lerer-and-sv-angel-newsle-launches-to-let-you-track-news-about-your-friends/</guid>
		<description><![CDATA[ If you want to see what your friends or contacts are up to, you can check out Facebook, Twitter, LinkedIn, or Instagram for a realtime feed. But what if you want to read news about your friends? That&#8217;s a little bit trickier, which is why Newsle was born]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/newsle-logo-highres.jpg?w=100&#038;h=70&#038;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="newsle-logo-highres" title="newsle-logo-highres" style="float: left; margin: 0 10px 7px 0;" />
<p>If you want to see what your friends or contacts are up to, you can check out Facebook, Twitter, LinkedIn, or Instagram for a realtime feed. But what if you want to read news <em>about</em> your friends? That&#8217;s a little bit trickier, which is why <a href="http://newsle.com/">Newsle</a> was born. Axel Hansen and Jonah Varon created the site in early 2011 as a way to find out more about what their friends and people they met at school were up to during the summer, and beyond. At the time, Hansen and Varon were sophomores at Harvard, but they&#8217;ve since taken leave and have moved to San Francisco to focus on Newsle full-time. (Sounds like a familiar story, doesn&#8217;t it?)</p>
<p>At conception, Newsle mostly focused its efforts on becoming an archive for interesting (older) news about friends and people you care about. (<a href="http://techcrunch.com/2011/01/13/newsie/">You can read Erick&#8217;s early coverage here</a>.) But, in testing the idea with its some 10K beta users, the founders discovered that it turns out most people have friends who are in the news every single week. And this doesn&#8217;t just apply to those in the tech industry, nearly everyone has an acquaintance or five that appear in local papers, blogs, and beyond. </p>
<p>The startup&#8217;s beta users wanted a better way to keep track of their friends, loved ones, and contacts popping up in the news in realtime. So, Newsle has been heads-down in stealth mode for the past nine months building technology to enable this kind of news-based friend-tracking, and the new version officially launches today.</p>
<p>In its new garb, Newsle has basically built a massive RSS feed crawler that processes more than 100K news sources every day, culling together over 1 million articles from major media outlets, blogs, as well as local publications. The startup allows you to then pull your Facebook friends and LinkedIn contacts into its engine so that it can serve you a stream of news content that focuses on the people you want to stay in touch with. Users can then Facebook message or tweet the people they&#8217;re following directly from Newsle&#8217;s web interface. Or they can drill down, set more specific alerts that get sent to their inbox daily, weekly, and so on.</p>
<p>Users can not only follow their Facebook and LinkedIn friends, but also choose from a list of celebrities, comedians, actors, and business people, staying on top all news related to Lady Gaga. It sounds a little stalker-ish, but it&#8217;s a great tool for, say, startups looking to keep tabs on VCs, or for my many fans to keep track of my posts. (You&#8217;re welcome!) The founders tell us that they really wanted to pick up where Google Alerts leave off, focusing on friends and people we care about.</p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2012/02/screen-shot-2012-02-22-at-2-17-16-am.png" rel="lightbox[505821]"></a> <a href="http://techcrunch.com/2011/01/13/newsie/">As Erick pointed out</a>, if Newsle sounds familiar, it&#8217;s because the idea has been tried before in various incarnations, most notably Rohit Khare and Samil Ismail&#8217;s now-defunct Angstro, which eventually morphed into Knx.to to be later acq-hired by Google. Previous attempts haven&#8217;t been successful, but Newsle has a great UI to recommend it, works well, and looks snappy. </p>
<p>Obviously, tackling the enormous amount of news content out there on the Interwebs is no easy feat. The service will really live or die based on how relevant the content is that it serves to its users. Right now, since quite a few other TechCrunch writers are my friends on Facebook, Newsle is serving me their posts on TechCrunch, but if you&#8217;re looking for news about those people, and not written by those people, that could be a strike against. It&#8217;s no easy thing to separate the equivocating metadata or profile information that comes with bloggers&#8217; news posts. </p>
<p>The founders have been hard at work creating and fine-tuning these disambiguation algorithms that allows Newsle to, among other things, distinguish between commonly occurring names in the news and those who are actually your friends. With so much content coming into its silo, that can be tricky. </p>
<p>But that&#8217;s where funding can come in handy. Newsle is officially announcing today that it raised $600K in seed financing from <a href="http://www.crunchbase.com/financial-organization/lerer-ventures">Lerer Ventures</a> and <a href="http://www.crunchbase.com/financial-organization/sv-angel">SV Angel</a>. The startup is using its new capital to hire engineers to help in tweaking its algorithms, and to launch mobile apps (which should be going live in the near future). </p>
<p>Newsle is still early in the process and hasn&#8217;t yet solidified its monetization strategy, but one can imagine that a service like this would be appealing to businesses, especially to marketers and sales people. The founders also said that they will add further local news sources as more users come on board, and they get a better sense of which particular outlets are most in demand. </p>
<p>While the goal has really been just to build an open-ended resource that allows people to track news about their friends, it also wouldn&#8217;t be surprising to see the startup eventually offer more targeted, subject-specific content and tracking.</p>
<p>For more, check out the new, new <a href="http://newsle.com/">Newsle at home here</a>, and let us know what you think.</p>
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<p>Article courtesy of TechCrunch</p>
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