Basho Co-Founder Antony Falco has raised $3 million for Orchestrate.io, a database API similar to Twilio in its capability to ease the complexity of adding features to mobile and web applications. True Ventures led this initial round joined by Frontline Ventures and Resonant Venture Partners.

Falco, who left Basho a few months ago, said Orchestrate.io solves the problems that developers face when building feature-rich applications. Often it means adding multiple databases for geo-spatial, time series or any number of other features.

The database problem has been ongoing. It in part stems from the limits of scale with relational databases. Over the years, companies like Amazon and Google reached their own ceilings and were forced to develop new kinds of databases for high-volume queries. The result is a lot of time spent babysitting databases so the applications run well.

Orchestrate.io acts as a service on a service, abstracting the database layer. Twilio successfully simplified the way developers accessed services, such as SMS and voice. Falco sees a service that also allows developers to add features by pulling the data through an API . “The comparison with Twilio and Sendgrid is not around the problem we solve but the pattern,” Falco said in an email interview. “We are taking a complex and burdensome task — running lots of databases — and putting it behind an API that programmers can use to more quickly build apps. Twilio and Sendgrid both do a similar thing, vastly simplifying the complex, for telecom and email infrastructure, respectively.

Orchestrate.io uses in-memory technology for its service. “Memory — storing indexes and hot data in memory — will be critical to performance,” Falco said. “There are three tiers – the active data and indexes in memory, disk storage for durability and data less often accessed, and as data ages and becomes inactive, a cheaper tier of fault-tolerant storage. The more we serve reads out of the memory, the better our performance will be and, without a lot of latency, users will be able to execute relatively rich queries that might require three or four queries, made sequentially, to separate databases.”

Orchestrate.io is using open source databases to build the service. “We aren’t going to build databases,” Falco said. “The databases themselves can change; we are not tied to any one database. Riak (a Basho service) is of course ideal for this use case — for forming part of the foundation of this service. But other than that, we aren’t really tied to any one thing.”

The company will use multiple data centers for its service to help get the data as close as possible to the application and the user. That makes sense considering the potential performance issues that may come when a large enough group of users are using a service that is just in one place.

For example, an application may be installed in Amazon Web Services East region, and there might be a large number of users in London. Orchestrate will have a large enough data center footprint across different providers to accommodate users no matter their locations.

The interesting story for me is about the future of the database. The real gold is in the data, but it is like a pool of oil without a way to access it. Databases access the data, organize and make it available for query. It’s inefficient. And that’s just when a developer is dealing with one database. Add a few as the features build out and the developer faces a Rube Goldberg system. It’s about getting the work done, not herding cats in a data center.

Article courtesy of TechCrunch

Does my music do better on Facebook or Twitter? Where should my next tour be? Is my new song too repetitive? Musicians can get free answers to these questions and more from BeatDeck, a Y Combinator analytics company launching today. BeatDeck plans to license this data to labels and music stores to help them sign and recommend tomorrow’s superstars. Yep, BeatDeck is an enterprise music startup.

Everyone (who isn’t a cold-hearted robot) loves music. That’s led lots of entrepreneurs to start companies aiming to help listeners discover new artists and songs. But the fact is that selling music is a tough business. Selling what music to listen on someone else’s service is even tougher. BeatDeck is different. It does nothing for the listener. Zero consumer products. Instead, it focuses solely on the music industry — the artists, the labels signing them, and the stores selling them.

The first part of the equation launches today on BeatDeck.com. Artists sign up and connect their social media accounts like Soundcloud, Facebook, Twitter, YouTube, Instagram, and Last.fm. This lets them track their performance and compare it across channels, as well as see their fans’ age, gender, and location demographics. Artists also get fan influence and sentiment breakdowns thanks to reputation measurement and natural language processing.

For even deeper analytics about their music, artists can share their songs to social networks through BeatDeck’s publishing system. This gives them a heatmap of which parts of their songs users are skiping to, pausing at, or rewinding to so they can listen again. Conversion metrics indicate which channels best turn listeners into fans, and where they’re getting reshared. It’s valuable data mosts indie rockers don’t have the skills or time to track by hand. It could tell them where to book their next tour date, which part of their song to pitch for commercials, and which social networks they should focus on.

That’s phase one. Soon, BeatDeck will start selling enterprise licenses for its data to record labels and A&R departments (the people who decide which artists a label or management agency should sign). BeatDeck will let them monitor their artists and find new ones to catapult into fame. “We’re already in talks and worked out a couple of deals for enterprise solutions” says BeatDeck co-founder Josh Mangel. He explains that with just six big customers, which would have to include most of the big record labels, BeatDeck can be a sustainable business.

“Sustainable business” isn’t what being a startup is all about, though. BeatDeck will need additional revenue streams to truly succeed. Luckily, I was able to squeeze out of Mangel that the company is working on making its data useful to online music stores. One day it could have iTunes, Spotify, and Amazon paying it to tell them whose music to recommend to you. BeatDeck could tell them that people who try to listen to screechy industrial dubstep hero Skrillex, but pause 20-seconds in, should be recommended a lesser known artist like Robert Delong who is somewhat similar but easier to listen to.

There are plenty of music stores out there that could benefit from these kind of insights. BeatDeck will be battling it out with fellow music analytics services Next Big Sound and Musicmetric. However, they charge artists to monitor their music, and most musicians can’t afford to pay. BeatDeck’s free analytics for artists could win it lots of sign-ups who will fill it with data it can sell. It’s going to be a long, hard road convincing independent musicians that they need analytics, and bundling their data into something lots of companies want to buy.

In the end, the hope is that BeatDeck can help fledgling artists grow and get noticed by the bigwigs. Mangel concludes, “Right now the business isn’t really fair. Artists are not getting big because they’re talented, but because they’re backed by a lot of money. We want to make the music industry a meritocracy.”

Article courtesy of TechCrunch

Dell has decided not to build out its public cloud and will instead rely on partners such as Joyent to provide infrastructure services. A source close to the matter said layoff notices at the company went out on Friday. The group had more than 300 people in it. It is not known who was laid off or offered other jobs in the company. A spokesperson said Dell would not comment about personnel issues.

In a press release today, Dell said its current public cloud service would be discontinued in favor of offerings from other partners. The original intent had been to use OpenStack, the open cloud infrastructure, to build out a public cloud that would compete with Amazon Web Services (AWS), HP and Google. A spokesperson said Dell will work with OpenStack partners to help customers develop the right solution. Joyent is not an OpenStack company but fits with Dell’s partner focus.

The internal forces at Dell and the pressures of the company going private have caused company executives to rethink the public cloud route. Dell will still develop a private cloud story based on its own technology, which makes sense for the company as it is focusing more deeply on enterprise solutions. It’s in this that the Enstratius acquisition has value. The startup provides cloud-management capabilities that Dell can also use when working with customers that want to use a public cloud service. Dell customers can leverage their own data center investments in some form of infrastructure that allows a degree of scaling beyond what they can do now with what they have.

The news follows several weeks of shifts in the market. After dropping its own public cloud pricing, Rackspace’s earnings came in lower than expected. The stock then dropped about 25 percent. Last week, Google made its own public cloud generally available. And then there is AWS, the big giant, which companies like Dell cannot currently compete with effectively due to the expense and resources required. It’s the kind of project only the larger vendors can afford.

The name of this game is scale and having plenty of resources to build out a cloud infrastructure. It’s a market that seems difficult for Dell to compete in considering its own financial issues.

Article courtesy of TechCrunch

In the wake of releasing eight comedy series pilots into the wild last month, Amazon is starting to make decisions concerning which pilots will be purchased for development and which will get the axe.

According to Reuters, the company has chosen to build out Alpha House, a show featuring John Goodman about four Senators in DC who live in a house together, along with Betas. Betas tells the story of startups trying to make it in the world and stars Ed Begley Jr. Amazon picked up this series back in March.

On the other end of the spectrum, Zombieland was cut from consideration, along with Browsers, a musical comedy following four young kids who work at an online newspaper.

I’ve watched all eight of Amazon’s new comedy series pilots, and have to say that Zombieland’s death disappoints me. Betas was funny enough, and obviously catches our particular attention considering it covers the lives of four “computer geeks” who are building a startup and trying to get funding in Silicon Valley.

Zombieland, on the other hand, is a bit of an upset. Based on the 2009 hit movie Zombieland starring Woody Harrelson, Jesse Eisenberg and Emma Stone, the show ranked as one of my favorites having not seen the movie. But die-hard Zombieland fans felt the series failed the same quick-wit and devastating charm only Woody Harrelson can provide.

Writer and producer Rhett Reese broke the news on Twitter:

Our Zombieland series will not be moving forward on Amazon. Sad for everyone involved.—
Rhett Reese (@RhettReese) May 17, 2013

I'll never understand the vehement hate the pilot received from die-hard Zombieland fans. You guys successfully hated it out of existence.—
Rhett Reese (@RhettReese) May 17, 2013

Reuters reported that Zombieland received an average of 3.5 stars in 5,500 reviews, whereas Alpha House received 2,600 reviews with an average of four stars and Betas received more than 1,500 reviews averaging 4.5 stars.

The company has not been entirely clear about its feedback methodology for deciding which shows to purchase, but has explained that this is a first try at something new. There are no hard and fast rules for choosing how to move forward, and the company has said it will develop up to seven of the series, or none at all.

Obviously, we’re already locked and loaded with two of the pilots, and we’ll wait to hear back on the remaining four.

[via The Verge]

Article courtesy of TechCrunch

If the last few years have all been about building compelling mobile-first or mobile-only experiences, the latest trend seems to be bringing those experiences back to the web. (Just look at Instagram!) Anyway, with that in mind, social TV startup Dijit became the latest to follow this lead, with the launch of NextGuide Web.

The new web experience is kind of like Dijit’s NextGuide app, in that it helps people search for and discover new shows they’d like to watch, while providing ways to easily get alerts and set notifications for shows and movies when they come on. That includes shows that are on both live and on the web, providing a way to manage both traditional TV and streaming services like Netflix or Hulu.

The site, like the app, is highly personal — when making recommendations, it takes into account shows that you’ve liked, either in NextGuide itself or on Facebook. It also allows you to see what shows and movies your friends have liked or shared, giving you a sense of what’s cool or popular.

But it also includes the necessary search and browse functionalities necessary for “social discovery” apps. And while it hooks into a whole lot of online services — like Amazon Prime, Amazon Instant Video, iTunes, Hulu Plus, and, of course, Netflix — it also lets you know when your favorite shows and movies are going to be on TV.

NextGuide Web allows users to create watchlists and queue up shows they will want to watch later. And it will remind users when a show is on live TV, or when a new episode is added to a streaming service. For those who have DirecTV, it’ll even allow those users to record to their DVR with one click. (Dijit CEO Jeremy Toeman says other cable TV providers will be added as time goes on.)

Those who are already users of the NextGuide iPad app can log in with their account credentials or Facebook Connect right now. But for others, the Web experience is being launched in a closed beta, with Dijit sending out new invitations each week.

NextGuide is just one product that Dijit has rolled out over the years, but it’s the one that the company is (obviously) most focused on. It also still supports the Dijit Remote app. Oh, and not too long ago it acquired Miso and all of its products.

Article courtesy of TechCrunch

There is no sadder moment than the one where you realize it’s time to upgrade your computer. The load times are too slow, the battery no longer holds a charge, and it’s just too damn heavy. Now, imagine a school with dozens of outdated computers, and think just how bad that moment of realization can really be.

Neverware, a company based out of NY, is aiming to change all that with a turnkey solution that automatically boosts performance of old computers for a low monthly fee. Obviously, demand for this type of service is high, especially in the education industry, which is why Neverware has just closed a $1 million round from investors that include Thrive Capital, Khosla Ventures, General Catalyst, Collaborative Fund, and Nihal Mehta.

Founder Jonathan Hefter started Neverware back in 2011 and launched in January 2013 with around $600K in seed funding. Since then, the company has been working to evangelize the product to NYC schools, and the response has been great. According to Hefter, Neverware’s latest seed round is somewhat of an emergency raise, considering that the demand from schools is much higher than expected.

Hefter explained that they expected to sign on with between five and seven schools for the first semester, starting in January. However, they’ve blown way past that number and seen around 3x the customer sign-ups. According to Neverware, most of the new seed round will go toward smart engineering hires, as Hefter looks to double the seven-man team with more employees who care about what Neverware is doing.

Neverware works by setting up a Juicebox 100 in the schools. That piece of hardware integrates with the school’s network to bring automation and intelligence to the system. The Neverware virtualization technology then boosts performance to each computer, giving kids the access they need to actually get things done.

Schools pay an adjustable fee per month, per computer, and the Juicebox comes free.

“There is a huge challenge in deploying software on appliances across a wide variety of networks that we do not control,” said Hefter. “In order to be a reliable solution, we engineer an incredible amount of intelligence and automation into our system that allows it to function in many types of network environments that schools might have and recover from a wide range of network-related issues, without any associated downtime. These are engineering challenges that you simply don’t face when you’re running a website on uniform Amazon instances in the cloud.”

For now, Neverware is focused on expanding within the greater New York area, and will eventually expand beyond that into new regions.

Article courtesy of TechCrunch

There is a misperception about the new Google Cloud Platform that the company put into general availability last week at Google I/O. It’s not a brand new platform. It’s what Google has used for years. It is Google’s foundation. It is what makes Google, Google. And now it’s open for the first time to developers and businesses.

Google Platform is new in the sense that anyone can now use it. But until now only a relative few number of people have had access to the platform.

Google Cloud Platform officially launched at last year’s Google I/O. So it still has a lot of hype that comes with a new Google service, especially at an event like Google I/O. It does not have the full set of features that comes with Amazon Web Services (AWS). A customer can get a much deeper service level agreement (SLA) from Windows Azure. Customers can use a platform-as-a-service (PaaS) like Openshift and leverage the Red Hat infrastructure. OpenStack is an option for companies that want to build out their own open cloud environment. Go that route and a customer has a host of vendors to choose from. Red Hat, IBM and HP are just a few to choose from for any number of software and services.

The Power Is In The Network

But there is one thing in particular that sets the Google Cloud Platform apart. And that’s the network that connects the company’s data centers so questions can be answered in milliseconds. It’s what makes it possible for Google to offer 3D maps, translation APIs and Google Glass.

“It is blazing fast,” said Will Shulman, co-founder of MongoLab about the network in a panel at Google I/O about distributed databases. “The other thing – it has a private distributed backbone between all the data centers.You are talking over Google’s backbone, not over the Internet.”

The network speed makes a difference in a few ways. The compute and storage in Google Compute Engine are separated but for the user it appears as if it is all together because it is so fast. It’s like having one giant, programmable super computer that in reality is distributed across thousands of servers.

The network speed also helps make a difference in cost. With the speed, comes the ability to process more data in less time.

Google factors its network into its pricing, much like cloud provider Profit Bricks does. Profit Bricks uses InfniBand, which offers more bandwidth capably than Google’s 10 gigabyte network. Regardless, Google’s fiber network and data center optimization provides the opportunity to offer sub-hour pricing, down to the minute.

A customer can double the cores and do a data job in 30 minutes at the cost that it would normally take an hour to do.

Google views data centers as living things. They are not islands but exist in a connected world, connected to devices, other services and other data centers.

It’s this view that shows why Google has to be so considerate of its own network. The world is becoming a vast data fabric. But networking is expensive. Compute and storage costs continue to decrease but networking has not gone down at the same pace as CPU and storage, said Google Product Maanger Amit Argawal in a presentation at the Open Network Summit last June.

What it costs to connect a 10 gigabyte pipe between two regions in the United States is different from connecting different countries in Asia, where the markets are emerging fastest, In the video, Argawal says in the video. Devices are ubiquitous and disposable. Someone can lose a smartphone, buy a new one and be back up in a half-hour. The data is in the cloud not on the device. The services in turn are populating across the network. Put together it’s a virtuous circle. The network needs to be fast and interactive. If not, user engagement will slow. High availability needs to be built into all layers of the stack.

Why Developers Play A Crucial Role

To allay networking and other costs, Google has to continually keep its operations running optimally. The Internet business model means services have to be free or for a small fee. That means Google has to make sure developers are building apps on services that will help Google extend its advertising products and low-cost cost subscription services such as Google Apps.

And that’s why Google Cloud Platform plays an important role in attracting more developers, who in turn help extend Google’s properties.

For example, Google talked at Google I/O about how it offers tools to help developers integrate into the Google back-end. Google Maps, Chrome. Android and BigQuery all have these integrations. Google Glass will get integrated but for now it is not the number one focus.

AWS has a rich developer ecosystem and has a deep selection of services to offer. But Amazon is not an identity and services provider like Google is. Google has more data to offer developers so that will also be a strong selling point going forward for the company with developers.

For Cloudant, a distributed database company, it’s the fact that there is now another community outside AWS that it can tap. “There are a large and growing number of developers on Google,” said Co-Founder and Chief Scientist Mike Miller, who also sat on the distributed database panel.

Google App Engine symbolizes some of the differences that may attract developers. Google announced at Google I/O that PHP would be offered on Google AppEngine. This will make Google available to the scores of web developers who have built their web sites with the programming language. In March Google acquired Taleria, showing its continued emphasis on building out support for dynamic programming languages and need for systems that scale out efficiently.  From Frederic Lardinois post about the acquisition:

The company claimed that its technology allowed developers to “handle more users with fewer boxes, without changing a line of code.” Talaria also claimed its ” server lets you keep your favorite high-productivity languages, but with the scalability and performance you’d expect from a compiled language.”

And then there is the ease of use that Google is trying to offer with Google App Engine. These include back-end as a service tools and more management features that allow developers to focus more on the code then the back-end.

That’s important for companies such as OrangeScape, a “visual PaaS,” for non-developers to build apps. CEO Suresh Sambandam said that means the company can keep its IT team relatively tight.

Google has a network that makes it arguably one of the largest carriers in the world.  But it’s the cost of these data centers that will be its biggest challenge going forward. It’s almost as if Google had to open its infrastructure to extend its distributed network as efficiently as possible while continually attracting developers to scale its business model.

Article courtesy of TechCrunch

Google is under fire in the UK for its tax practices in the country, and a new key witness (who spoke to The Sunday Times) might put them in deeper hot water when he hands over a reported 100,000 emails and documents to the British Revenue & Customs (HRMC) services. Barney Jones, a former Googler who was at the company between 2004 and 2006, says he has material proof that Google’s London sales staff which would negotiate and close sales for the UK market, despite claiming its Dublin HQ handled finalizing all deals.

Jones was prompted to speak out by testimony given to the Commons Public Accounts Committee (PAC) last week by Google VP Matt Brittin, who said that London-based Google staff were never closing any ad sales deals, though some selling efforts were made there. Brittin had previously gone on record in November 2012 with statements asserting that no one in the London office was doing any kind of ad selling.

The matter of where the deals were finalized is especially important because if a sale closes in London, it’s likely they’d be taxable in Britain, rather than in the extremely low tax-rated Ireland. Jones told the Sunday Times that Google is fully aware of this, yet there are still records of Google staff closing major deals from companies like eBay and Lloyds TSB, but Google doesn’t seem at all certain that any of the documentation will absolutely prove that it has done anything strictly against UK tax law, according to a statement provided by Google Direct of External Relations Peter Barron to the Sunday Times.

“As we said in front of the public accounts committee, it is difficult to respond fully to documents we have not seen,” the statement reads. “These questions relate to Google’s business in the UK going back a decade or more. None of the allegations put to us change the fact that Google pays the corporate tax due on its UK activities and complies fully with UK law.” Google reiterated this statement to TechCrunch when we contacted them for comment.

Ireland uses its lower corporate taxation rate, which is 12.5 percent, or a little over half of Britain’s 23 percent, to attract big names who base their European corporate headquarters there, including Apple and Facebook in addition to Google. The search giant is currently under fire from UK parliament members for its tax practices, thanks to a Reuters investigation that revealed statements it made last November to the PAC about its London operations may not have been entirely accurate.

Amazon is next in the PAC’s sights for its UK tax practices, as Reuters has also recently uncovered evidence to suggest that it, too, is doing a lot of selling through an autonomous London-based unit, despite routing its sales on paper through a tax-exempt affiliate based in Luxembourg. In fact, for most on Google’s footing, avoiding taxes seems to be the exception, not the rule, and a recent piece by V3′s Madeline Bennett explains that even if this fresh round of hearings reveals that these schemes do run afoul of UK tax regulations, it’s unlikely we’ll see situations change all that dramatically. Governments are too dependent on the general economic benefits of hosting big corporations, and get too much out of awarding them contracts, she says, to risk doing long-term harm to those arrangements.

Still, what Jones claims to have would be incredibly embarrassing for Google, especially if it spells out in no uncertain terms that closing deals was regularly handled by Google’s London staff, in direct contradiction to what Brittin has told the committee, but until we see the goods, there’s no telling how deep down the rabbit hole his information actually goes.

Article courtesy of TechCrunch

Amazon has just announced a new content deal with NBCUniversal, bringing a host of new television series to the video streaming platform.

Some of those titles include Covert Affairs, Defiance, Grimm, Hannibal, and Suits. And what’s more, the company is pulling content from NBCUniversal’s children series such as Curious George and Land Before Time, which will be available with Kindle FreeTime Unlimited.

With platforms like Hulu and Netflix growing rapidly, and moreover making strides to offer the biggest libraries of content that include original programming, Amazon too has been working tirelessly to build out its offerings. According to the company, Amazon now offers more than 40,000 movies and TV episodes to Prime members, which can be watched across a wide variety of platforms including iOS, Kindles, Roku, Xbox 360, PlayStation 3, and Wii (U).

In terms of availability, Covert Affairs and Grimm will both be available today, while Hannibal will not be ready until later this year, and Defiance will be out early next year. Amazon is also bringing SyFy series such as Alphas, Eureka and Warehouse 13 to the platform, along with Smash, featuring Debra Messing.

Here’s what Brad Beale, director of digital video content acquisition for Amazon, had to say:

We listen carefully to our customers to find out which TV shows and movies they find the most entertaining. Our expanded agreement with NBCUniversal gives Prime members access to even more exclusive content that they can stream instantly, at no additional cost. Compelling shows like Covert Affairs, Defiance, Grimm, Hannibal and Suits are big wins for our customers and we look forward to adding more titles soon.

Alongside expanding its library offerings, Amazon is also boosting its original programming efforts. Most recently, the company released eight comedy pilots and six children’s series pilots to get feedback from customers. After they make their decision, they’ll buy out the remaining episodes of the series which people seem to love.

Article courtesy of TechCrunch

Google isn’t about search, apps or devices. Those are just vehicles, and there’s no destination. That’s because Larry Page’s Google is on an unending pursuit of the future, not just next quarter’s earnings. The scattershot of projects Google revealed today at I/O had just one unifying factor: They further that pursuit, or empower the curiosity of others.

Google is lucky. It takes a lot of fuel to shoot for the moon. Fuel that most tech companies don’t have or are unwilling to burn. But Google has ads that pay for everything the company does. The armies of employees, the seas of servers, and the laboratories for experimenting in both the digital and physical worlds.

I talked to a Google Chrome engineer the other night. He described his job as almost academic. No one ever talks about money — how much things cost or how much they would make. His job is simply to let people access information as quickly and efficiently as possible. That’s the future, and a browser is just the by-product.

Google didn’t launch its new on-demand subscription service Google Play Music All Access just because it wanted to get into music; Android is Google’s push to see the potential of our phones. Music is a fundamental companion to being on the go, so why not let people listen to any song they want? All Access was just something Google had to do to see our lifestyles merge with mobile computing.

Digital communication shouldn’t just be a degraded version of talking with someone in person. When we can share, emote and collaborate seamlessly no matter where we are or what device we’re on, brilliant things will happen. So out springs a new cross-platform messaging version of Hangouts. Google isn’t trying to desperately win market share and engagement with today’s big revamp of Google Maps, it’s just another step towards the future of navigation.

Google also wants to accelerate other intrepid explorers chasing what’s next. Today it gave developers new cloud messaging capabilities, Android Studio for testing apps, extra location APIs, and an easy app translation service. It knows it can’t unlock the future by itself, so it lets others forge their own keys.

Compare all this to the other tech giants who seem myopically focused on today’s wars for display ad and mobile hardware dollars. Apple and Samsung seem busy with another iteration of their latest smartphone, or linear innovation for watches and TVs. Even if Apple is secretly concocting wetware computers that go inside our bodies, it still seems to be in service of building “beautiful” products and making money. Facebook has its hands full with mobile with projects like Home, and Amazon is making TV shows.

They all seem vulnerable. One or two flops away from fading. A crummy iPhone, a hip new social app, and suddenly the tides could turn. Meanwhile, Google has leapfrogged into the next decade. Search, maps, Android — they aren’t going anywhere. And with that foundation, Google is free to try, tinker and even fail. But even when it fails, it learns, and for Google, that’s the whole point.

Article courtesy of TechCrunch