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Marketing Software Giant ExactTarget Re-Files For IPO; Will Raise $100M

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Email marketing software giant ExactTarget has just submitted its second S-1 for a public offering, seeking to raises as much as $100 million. In 2007, ExactTarget filed for an initial public offering but delayed delay its IPO planes and has withdrew its application with the SEC to trade on the Nasdaq under the symbol EXTG due to the recession. Clearly, the company has considered the current IPO climate to be more favorable.

ExactTarget’s software provides enterprises with email marketing platform that powers everything from email coupon offers and automated fraud alerts to e-statements and SMS text messages. ExactTarget’s software provides email marketing tools for a widespread group of big-name clients, including CareerBuilder.com, Expedia.com, the Gannett Co., and The Home Depot.

The company says it has achieved 43 consecutive quarters of revenue growth and annual dollar-based subscription revenue renewal rates of over 100% in each of the years ended December 31, 2009 and 2010. In 2009 and 2010, the company posted revenue of $95.4 million and $134.3 million, representing period-over-period growth of 32% and 41% respectively.

For the nine months ended September 30, 2011, ExactTarget’s revenue was $148, a 55% increase. During this period, the company took a loss of $29 million. In 2010, the company lost $12 million.

In 2010, ExactTarget acquired reseller mPath, CoTweet and Keymail Marketing.

In total, ExactTarget has raised $208 million, most recently raising $30 million.



Article courtesy of TechCrunch

Marketing Software Giant ExactTarget Raises $30 Million, Revenue Up 50 Percent

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Email marketing software giant ExactTarget has raised $30 million in new financing led by Technology Crossover Ventures with Battery Ventures, Scale Venture Partners and Greenspring Associates participating in the round. This brings the company’s total funding up to $208 million.

The company is also announcing that it posted record performance in the first quarter, increasing revenue 52 percent year over year. The company posted annual revenue growth of 41 percent in 2010 finishing the year with $134 million in revenue.

ExactTarget’s software provides enterprises with email marketing platform that powers everything from email coupon offers and automated fraud alerts to e-statements and SMS text messages. ExactTarget’s software provides email marketing tools for a widespread group of big-name clients, including CareerBuilder.com, Expedia.com, the Gannett Co., and The Home Depot.

The new investment will be used to fund key acquisitions, enter new global markets, expand operations across North America, Europe and Asia Pacific and for product development. ExactTarget acquired reseller mPath, CoTweet and Keymail Marketing in 2010.

In 2007, ExactTarget filed for an initial public offering but delayed delay its IPO planes and has withdrew its application with the SEC to trade on the Nasdaq under the symbol EXTG due to the recession. But with the current bullish IPO market in the technology space, ExactTarget may be reconsidering a public offering.



Article courtesy of TechCrunch

June 2013
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