As a community, we can help fight the Zika virus by raising awareness. Facebook has partnered with the nonprofit Abrasco Divulga in Brazil as part of an effort we’ll also roll out across Latin America.
The Zika virus has spread to more than 20 countries and is one of the biggest public health challenges right now. For pregnant women who get the virus, it has been linked to brain damage for their babies.
The virus is carried by mosquitoes. There are no medicines to treat or prevent the virus yet, so right now the most important thing is to try to avoid mosquito bites.
Here is a video from our campaign that we hope provides valuable information to expectant mothers. You can find more advice here.
Readers: How much do you know about the Zika virus?
Article courtesy of SocialTimes | RSS Feed
Article courtesy of SocialTimes Feed
Delivering a great brand experience? A new Google Glass app from Emotient will tell you. The new emotional analytics app uses facial recognition software to track the emotions of those around you. The app, that also works with webcams, tracks overall sentiment (positive, negative or neutral) and also is capable of recognising specific emotions (the basic set of emotional ‘channels’ joy, surprise, sadness, fear, disgust, contempt and anger).
Not just useful for the emotionally illiterate – or who have had an emotional intelligence bypass, we think the Emotient app will help us put some numbers into the business of (digital) brand experience. We know, for example, that ads that evoke emotions tend to outperform those that focus on appealing to reason and logic alone. But how do we track the emotional impact of marketing? The Emotient App could be a smart alternative to self-reporting and surveys that are notoriously subject to research effects.
We’re big fans of the ‘happiness is your business model’ school of thought; selling smiles is what success is all about. But you can only manage what you can measure. Now you can measure smiles.
Feeling sad? Then going out an buying your favourite brand will make you feel better; it’s a dose of retail therapy that works. That’s the finding of a new new study (in press) in the Journal of Consumer Psychology from researchers at the University of Michigan.
The finding is summed up in the title - The benefits of retail therapy: Making purchase decisions reduces residual sadness – and three experiments demonstrated how shopping restores a sense personal control over one’s environment and this reduces sadness.
The psychology is simple – we feel sad when we’re not getting a positive return on investment for our efforts – in love, life or work; we no longer in control of the outcomes of our efforts. Sadness is simply your mind telling you to stop and think – perhaps investing in that person, job or activity is not such a good thing? Retail therapy – buying a brand we love can help restore our sense of control over outcomes, putting us back in control of our lives, and this restores a positive emotional state.
Bottom line for brands is that AUTONOMY and CONTROL are key value propositions. Sell people control, you sell them happiness.