Tag Archive | "babies"

Facebook, Abrasco Divulga Raise Awareness of Zika Virus

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Facebook teamed up with Abrasco Divulga, a nonprofit organization based in Brazil, to help raise awareness of the Zika virus.

Co-founder and CEO Mark Zuckerberg revealed details about the partnership in a Facebook post:

As a community, we can help fight the Zika virus by raising awareness. Facebook has partnered with the nonprofit Abrasco Divulga in Brazil as part of an effort we’ll also roll out across Latin America.

The Zika virus has spread to more than 20 countries and is one of the biggest public health challenges right now. For pregnant women who get the virus, it has been linked to brain damage for their babies.

The virus is carried by mosquitoes. There are no medicines to treat or prevent the virus yet, so right now the most important thing is to try to avoid mosquito bites.

Here is a video from our campaign that we hope provides valuable information to expectant mothers. You can find more advice here.

Readers: How much do you know about the Zika virus?

Article courtesy of SocialTimes | RSS Feed

Mark Zuckerberg, Priscilla Chan Expecting Baby Girl

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Article courtesy of SocialTimes Feed

Cricket’s Circle, A Shopping Site For New And Expecting Moms, Raises $2.25 Million

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With Mimo, MIT Alums Are Disrupting The Baby Nursery, Onesie At A Time

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Please And Carrots Debuts Subscription-Based Toys, Expert Advice For New Parents

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Tiggly, An iPad Learning Toy For Babies And Toddlers, Raises Series A

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Starfish Aims To Prevent Accidental Heatstroke Deaths By Alerting Parents To Children Left In Cars

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Are You Making Customers Happy? There’s a (Google Glass) App for that…

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Delivering a great brand experience?  A new Google Glass app from Emotient will tell you.  The new emotional analytics app uses facial recognition software to track the emotions of those around you.  The app, that also works with webcams, tracks overall sentiment (positive, negative or neutral) and also is capable of recognising specific emotions (the basic set of emotional ‘channels’ joy, surprise, sadness, fear, disgust, contempt and anger).

Not just useful for the emotionally illiterate – or who have had an emotional intelligence bypass, we think the Emotient app will help us put some numbers into the business of (digital) brand experience.  We know, for example, that ads that evoke emotions tend to outperform those that focus on appealing to reason and logic alone. But how do we track the emotional impact of marketing? The Emotient App could be a smart alternative to self-reporting and surveys that are notoriously subject to research effects.

We’re big fans of the ‘happiness is your business model’ school of thought; selling smiles is what success is all about.  But you can only manage what you can measure.  Now you can measure smiles.



Your Brand’s Secret Weapon: Retail Therapy Really Does Make People Happy

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Feeling sad?  Then going out an buying your favourite brand will make you feel better; it’s a dose of retail therapy that works.  That’s the finding of a new new study (in press) in the Journal of Consumer Psychology from researchers at the University of Michigan.  

The finding is summed up in the title - The benefits of retail therapy: Making purchase decisions reduces residual sadness – and three experiments demonstrated how shopping restores a sense personal control over one’s environment and this reduces sadness.

The psychology is simple – we feel sad when we’re not getting a positive return on investment for our efforts – in love, life or work; we no longer in control of the outcomes of our efforts.  Sadness is simply your mind telling you to stop and think – perhaps investing in that person, job or activity is not such a good thing? Retail therapy – buying a brand we love  can help restore our sense of control over outcomes, putting us back in control of our lives, and this restores a positive emotional state.

Bottom line for brands is that AUTONOMY and CONTROL are key value propositions.  Sell people control, you sell them happiness.

Meet Bellabeat, The Quantified Self Startup That Wants To Be The FitBit For Pregnancy

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If there’s ever a time in a person’s life when she wants to keep tabs on everything that’s going on with her body, it’s while she’s pregnant. Every inch added to her waistline, pound gained, heartbeat she hears, and kick she feels is something to be monitored and celebrated.

But even as the quantified self movement has become mainstream when it comes to counting steps and tracking calories, many expectant mothers still largely rely on their doctor appointments to chart out the progress of the lives growing inside of them.

Bellabeat, a startup in the current Winter 2014 class of Y Combinator, wants to help change that by providing a “connected system” that enables mothers to track their pregnancies on their own, while in between doctor visits. Today the startup is launching its first product, a $129 pocket-sized digital ultrasound tool that connects to a smartphone app to let women hear, record, and share their babies’ heartbeat.

Bellabeat’s mobile app, which is available on both iPhone and Android, also lets women easily track important data such as weight gain, nutrition, and fetal movements through a “kick counter.” There is also a social component for connecting with other expectant moms and sharing their stories.


Bellabeat co-founder and COO Urska Srsen told me in an interview this week that the goal of Bellabeat’s system is to give pregnant women the data and feedback they crave while in between doctor visits — and to make the visits they do have more satisfying and productive. During a healthy pregnancy, Srsen says, visits to the doctor can often seem short and unsatisfying for the patient because “from the doctor’s perspective, being pregnant is not a disease. It is a normal state. But for the woman, being pregnant is so exciting, and she wants to know everything that she can right away,” she said.

Bellabeat’s goal is to bridge that gap. “We want for patients to be more calm, and for the relationship between doctor and patient to be more fluid and communicative.”

There is also a cost saving component at play. “In the United States, we spend $98 billion each year on pregnancy and childbirth. That is a huge amount of money,” Srsen says. “Some doctors’ appointments are just for checking blood pressure, weight, and making sure the heartbeat is still there. If we could enable women to do some small routine exams at home, that could reduce the cost of healthcare so much.” The company’s longer term vision is to expand into more remote medical patient tracking tools, but for the time being, Bellabeat’s full focus is on the pregnancy space.

In terms of competition, Srsen says that on one side, there is the world of mommy blogs, pregnancy web forums, and simple pregnancy apps; on the other side, there is a market that includes hardware for checking your own vital signs. “We bring it all together and make it all easy to analyze and process,” she says.

It’s one of those ideas that makes so much sense, it’s a wonder that more Silicon Valley startups aren’t tackling it right now. It will be exciting to see how Bellabeat grows in the months ahead.

Here’s a video that shows Bellabeat in action:

Article courtesy of TechCrunch

September 2016
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