Tag Archive | "comscore"

Windows Phone’s Market Share In The United States Isn’t Growing

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ComScore Says 5.3 Trillion Ads Shown In 2012, But 3 In 10 Are Never Seen

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comScore just released its Digital Future In Focus report for 2013, offering a broad swath of data in areas like social networking, search, and mobile. But the most interesting finding, at least to me, involved display advertising — that 5.3 trillion impressions were served in the United States, but three in 10 are never actually rendered in-view.

That’s consistent with what comScore said in last year’s report, when it found that 31 percent of ad impressions are never seen by consumers. Even though this is ongoing issue, the report says we should “look for advertisers to demand more accountability and publishers to reconfigure their site design and ad inventory to improve performance in the coming year.”

More broadly, large advertisers are getting smarter of their ad buys, comScore says, using programmatic buying and improved targeting, so they don’t need to increase their ad buying as much as in the past. For example, there were 144 advertisers delivering more than 1 billion ad impressions in the fourth quarter of 2012, pretty steady compared to the 145 in the same period of 2011.

Who are these large advertisers? Well, the top advertiser by impressions was AT&T, followed by Microsoft, Experian, Verizon, and State Farm. (AT&T was the biggest advertiser last year too.) The biggest advertiser category was online media, followed by retail and finance.

Taking a closer look at those 5.3 trillion ad impressions, comScore said 1.4 trillion were served in the fourth quarter, a 6 percent increase year-over-year. And one of eight of those ads are “socially enabled,” meaning that they direct viewers to “Like” or “Follow” the advertiser.

As for what’s coming in 2013, the report predicts that publishers are going to resist the dropping CPMs (the amount paid per thousand ad impressions) caused by programmatic buying. To fight back, they’re  putting their ad inventory in private exchanges, using data to prove ad viewability and engagement, and also doing more to demonstrate that ads drive offline behavior such as in-store sales. And yes, we can expect to see more “native” ads:

Certain large, premium publishers are also beginning to experiment with and implement native advertising based models to deliver unique branded content at scale. Facebook and Twitter have already successfully implemented such ad units that leverage the unique value of their platforms, with the added benefit of being units that work as well on mobile devices as they do on desktop computers. Look for others to follow suit as a means of enhancing the value of their platforms, increasing the value of their inventory and improving the scalability of their content.

There’s lots in the report beyond advertising. For starters, if you’re interested in the overall digital popularity contest, comScore says Google had the most unique US visitors (191.4 million in December), while Facebook was the top in time spent, accounting for a total of 10.8 percent of the minutes spent online.

You can download the full report here.

Article courtesy of TechCrunch

comScore: U.S. Holiday Shoppers Spent $42.3B Online, Up 14% From Last Year

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After announcing some early post-Christmas numbers, comScore just released its final analysis of U.S. online holiday spending for 2012: shoppers bought a total of $42.3 billion worth of goods online from November 1 to December 31. That’s up 14 percent from the $37.2 billion comScore reported last year, but a bit lower than expected as shoppers slowed down around mid-December.

While the numbers were up across the board, comScore registered especially strong increases in online shopping on Thanksgiving Day (up 32 percent to $622 million) and “Free Shipping Day” on December 17 (up 76 percent to just over $1 billion). While Christmas Day itself was rather slow with $288 million spent on online shopping, even that number was up 36 percent, though it couldn’t make up for a generally soft end of December.

Online Shopping Hits The Fiscal Cliff

Overall, these increases around 15 percent have been pretty standard over the last few years. ComScore originally predicted a growth rate around 16 percent for this year, but as the company’s chairman Gian Fulgoni pointed out in today’s release: “November started out at a very healthy 16-percent growth rate through the promotional period of Thanksgiving, Black Friday and Cyber Monday, but consumers almost immediately pulled back on spending, apparently due to concerns over the looming fiscal cliff and what that might mean for their household budgets in 2013.” The last week of December clearly shows this softening with a minuscule year-over-year increase from $2.499 billion to $2.530 billion.

Article courtesy of TechCrunch

Holiday E-Commerce Sales Up 13 Percent To $34B; This Past Week Was Heaviest Online Shopping Period On Record

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Five-Day U.S. Online Spending Total for Most Recent Workweek Surpasses $5 Billion as Four Individual Days Surpass $1 Billion in Sales - comScore, Inc

comSocre just released its holiday e-commerce numbers for the week, and according to the report, this past week was the heaviest five-day online shopping period on record. So far, retail e-commerce spending for the first 44 days of the November–December 2012 holiday season was $33.8 billion up 13 percent.

The past week broke records, with four individual days eclipsing $1 billion in spending, led by Green Monday with $1.275 billion. The week was particularly important because it was the last week many will spend at online retailers to get gifts shipped by Christmas.

comScore adds that with some retailers (a.k.a Amazon) offering free two-day shipping, this week could bring more meaningful sales. But clearly, shoppers were flocking to the web for holiday shopping. So far, 11 individual days have surpassed $1 billion in online retail sales, already beating last year’s record of 10 shopping days.

Cyber Monday (Nov. 26, 2012) currently ranks as the heaviest online spending day of the season – and in history – at $1.465 billion. Tuesday, Dec. 4, 2012 ranks second with $1.362 billion; followed by Monday, Dec. 10, 2012 (Green Monday) with $1.275 billion; Tuesday, Nov. 27, 2012 with $1.263 billion; and Monday, Nov. 28, 2011 (Cyber Monday 2011) with $1.251 billion.

We still have more time for spending to increase. comScore also says that it expects the growth rate overall for online spending for the holiday season to exceed 13 percent.

Article courtesy of TechCrunch

Apple Gains On Samsung In U.S. Mobile Phone Market Share, Lands Second Overall For The First Time

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For the first time in the history of comScore’s MobiLens U.S. mobile market share report, Apple has come in second overall among handset OEMs. Apple grew its U.S. market share by 1.5 percentage points from 16.3 to 17.8 percent in the three-month period ending October 2012, according to the report. During the same period, Samsung also saw its share grow, but only by 0.7 percentage points, from 25.6 to 26.3 percent. Apple seems to have begun narrowing the gap on the back of the iPhone 5, which went on sale in the U.S. towards the middle of the period covered by comScore’s latest report.

Apple climbed to second over LG, which saw a dip of 0.8 percentage points from 18.4 to 17.6 percent during the period. Motorola and HTC rounded out the top five, both experiencing slight drops and finishing the quarter with 11 and 6 percent of the market, respectively. Another key metric comScore found, and one which helps explain what finally pushed Apple into second place, is nearly 52 percent of all subscribers in the U.S. were on smartphones, up 6 percent from the previous quarter. Apple only sells smartphones, so its fortunes rising in lockstep with the decreasing popularity of feature phones makes perfect sense.

As mentioned, Apple also released the iPhone 5 during the quarter covered by this report. We’ve already seen from Kantar Worldpanel that the iPhone 5 propelled Apple back to the top of the U.S. smartphone charts, and it’s likely that device is also the reason Apple now comes in at number two overall among handset makers of all stripes.

Platform market share still shows Google with a commanding lead, and one which grew during the period, from 52.2 percent of subscribers to 53.6 percent. Apple also gained, rising 0.9 percentage points from 33.4 percent to 34.3 percent, while RIM was the biggest loser among the top five with a decline of 1.7 percentage points. Microsoft and Symbian round out the top five, both with minor drops in overall share.

The next quarter will be an interesting one to watch for. It covers November through January, which means that we’ll see the holiday effect on all OEMs. It also should include LG’s sales of the Nexus 4 device, which seems to be remarkably popular, or at least in very short supply. Depending on how LG allocates supply among its Optimus G and Nexus devices, we could see it claw back into second, since the gap is still quite narrow, but it has to contend with Apple’s holiday iPhone sales, which are generally very strong.



Article courtesy of TechCrunch

ComScore: U.S. Internet Users Watched 39 Billion Online Videos In September, Number Of Viewers Down Slightly From August

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According to the latest data from comScore, U.S. Internet users watched 39 billion online content videos in September. That’s up a bit from the 37.7 billion video views the company reported in August, though the total number of unique viewers dipped to around 181.5 million from 188 million in the previous month. In total, comScore reports, 85 percent of U.S. Internet users viewed online video last month (down from 87.3 percent in August) and the average length of these videos was about 6.4 minutes (down from 6.7 minutes in the previous month).

As usual, Google played host to the most popular video sites, including YouTube. Last month, Google’s video sites had just over 150 million unique visitors who watched a total of over 13.1 billion videos. The average user watched 419 minutes of video on the site. Obviously, none of the other video services can compete with this. Yahoo came in second last month, just like in August, with 57.4 million unique viewers. While Microsoft came in at No. 3 last month, though, the company’s video properties took a bit of a tumble in September and fell to No. 9. Instead, our parent company AOL came in at No. 3 with a total of 53.8 million viewers. Other online video outfits that gained users last month were VEVO, Grab Media, NDN and Amazon, though the number of total videos played on these sites was down, as well.

Facebook, which only recently became a major force in the online video market, saw a dip in total user numbers and total videos played on the site, as well as a rather substantial decrease in average engagement from 16.1 minutes per user in August to 13.6 in September.

The fact that this month’s numbers are down a bit is probably due to the usual seasonal variations (kids are back in school after the summer, etc.). Interestingly, comScore’s numbers from September 2011 look very similar to this year’s.

As for online video ads: U.S. Internet users watched a whopping 9.4 billion video ads last month, the majority of which were served by Google (1.76 billion), BrightRoll (1.35 billion) and Hulu (1.17 billion).



Article courtesy of TechCrunch

ComScore: Google’s Search Engine Market Share Increased In September, Yahoo Down Another 0.6 Percentage Points

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ComScore just published its latest U.S. search market numbers and things aren’t looking too good for Yahoo. Yahoo’s Bing-powered search lost another 0.6 percentage points and now has just 12.2 percent of the market. That’s down from 12.8 percent in August and 13 percent in July and June.

The networks that apparently profited from Yahoo’s dip are Google, which added another 0.3 percentage points and Ask, which is also up 0.3 percentage points. With this, Google now commands 66.7 percent of the U.S. search market and Ask 3.5 percent.

Microsoft’s Bing held steady last month at 15.9 percent in comScore’s rankings. In total, comScore reports, Bing powered just over a quarter (25.1 percent) of all U.S. searches in September.

TechCrunch parent company AOL is still the smallest of comScore’s top 5 search engines and came in at 1.8 percent last month, up 0.1 percentage points from August.

As far as total search volume goes, comScore says about 16.3 billion searches were conducted in September. That’s down about 4 percent from last month. Unsurprisingly, Yahoo also saw the largest drop here. The total number of searches on the site decreased by 9 percent.

Yahoo’s Troubles Continue

So far, Yahoo’s new CEO Marissa Mayer hasn’t announced any changes to the company’s strategy in the search market. If Yahoo wants to stay relevant in this business, though, Mayer will have to make some changes and do so sooner rather than later. Search brings in about a third of Yahoo’s revenue, and given Mayer’s background in search, she will likely institute some changes soon. For the time being, though, her focus seems to be more on PB&J than on improving Yahoo’s search.



Article courtesy of TechCrunch

comScore: Samsung Flat, Android Grows Stronger In U.S.; Apple Grew Most Leading Up To iPhone 5 Launch

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comScore today released its latest U.S. mobile market rankings, covering usage by 30,000 consumers over a three-month period ending August 2012 — that is, in the period just before the launch of Apple’s newest iPhone, and during the time when Samsung was slapped with a $1 billion+ fine over a patent suit brought against it by Apple. In that time, Samsung retained its position as the country’s most popular handset maker, covering both smartphones and feature devices, but its share actually remained flat, at 25.7% of all users, while Apple’s share grew the most and other top players declined. Google’s Android OS, meanwhile, solidified its position as the most dominant smartphone platform, now being used on nearly 53% of all smartphones.

Among all mobile handset makers (covering both smartphones and feature devices) Apple stood out in the period for growing the most, with a rise of 2.1% to take a 17.1% share of all mobile users. That narrowed that gap between it and number-two LG, which declined by 0.9% to 18.2%.  Motorola, equally, saw a decline of nearly 0.8% to bring it down to 11.2%. That’s largely in line with how both of these performed in the quarter before. HTC, however, appears to be seeing a mini-turnaround. It’s market share increased by 0.2 percentage points, and is now at 6.3%. As with the previous survey, it’s telling that the top-five are dominated by Android and Apple.

As for Samsung’s flatlining, it may be that this is more about how it’s doing in its feature phone business rather than its smartphone business. Figures out today from Localytics show that in fact July and August were pretty strong months for sales of Samsung smartphones — in particular its new flagship Galaxy S3. (September looks to be a different story.) Indeed, growing sales in smartphones coupled with slowing sales in feature phones is a trend we’ve seen in previous quarters, too.

Among smartphone platforms, Google is once again gaining some ground and is now well into accounting for more than half of all smartphone users in the U.S. However, as in the previous quarter Apple is still growing at a faster rate, with Google now at 52.6% of all smartphones, growing by 1.7 percentage points; and Apple at 34.3%, growing by 2.4 percentage points. And it’s all about consolidation: RIM, Microsoft and Symbian, which all have less than 10% market share, all continued to decline.

That’s in contrast to the international picture as painted by Kantar Worldpanel ComTech. The WPP-owned analysts chart smartphone purchases, and there it is noticing some gains being made by Windows Phone, particularly in Europe.

comScore also charts what people are using devices for, and while it looked like text messaging continues to be the most popular activity, with 75.6% of all users sending texts. The quarter before texting growth was flat; this time around it’s picked up a little steam once again, up by 0.8 percentage points. But it’s not growing as fast as app usage or using the mobile web, these both grew by more than 2 percentage points, with app downloading done by 53.4% of all users, and mobile web being used by 52%. Social networking, games and music rounded out the top 5.

What’s perhaps most notable about this list is that it covers both smartphone and feature phone owners. In other words, “advanced” services beyond basic voice and text are becoming mainstream and easy enough to access even on low-end devices that we are seeing an overall growth in a critical mass using them.

Photo Flickr



Article courtesy of TechCrunch

Facebook Passed Yahoo To Become The Second Largest Video Site In The U.S. In July

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comScore’s monthly online video data is in and it looks Facebook passed Yahoo in July to become the second largest video site in the U.S. behind Google/YouTube. According to comScore, more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.

Google/YouTube still outpaced the rest of the online properties with 157 million unique viewers in July, compared to 53 million from Facebook, 48.7 million from Yahoo, 44.8 million from Vevo and 42.7 million from Microsoft. Nearly 36.9 billion video content views occurred during the month, with Google Sites generating the highest number at 19.6 billion, followed by AOL with 665 million. Google also took the top spot for engagement as well.

Facebook has passed Yahoo in terms of views in the past, but more recently the social network has been behind Google, Yahoo, and even Vevo (from May).

In terms of ads, Google ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion and TubeMogul Video Ad Platform with 830 million. Time spent watching video ads totaled 3.9 billion minutes, with Adap.tv delivering the highest duration of video ads at 627 million minutes. Video ads reached 52 percent of the total U.S. population an average of 61 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46, while ESPN delivered an average of 26 ads per viewer.

Drilling down on YouTube partner data, VEVO had 43.9 million viewers on July followed by gaming channel Machinima, with 25.3 million viewers. Warner Music and Maker Studios saw 24.9 million viewers and 20.4 million viewers, respectively. This is the first time Machinima, which just raised new funding led by Google, has taken the second spot in the partner rankings. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (83 minutes per viewer) followed by Maker Studios (45 minutes per viewer). VEVO streamed the greatest number of videos (571 million), followed by Machinima (564 million).

comScore reports that 85.5 percent of the U.S. Internet audience viewed online video in July (compared to 84.8 percent in June).



Article courtesy of TechCrunch

comScore: In U.S. Mobile Market, Samsung, Android Top The Charts; Apps Overtake Web Browsing

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comScore just released its latest monthly mobile numbers, which chart mobile phone usage for a three-month average period ending in May 2012. During this time, 234 million Americans age 13 and older used mobile devices, which is consistent with the company’s previous report from February. Samsung ranked as the top handset manufacturer overall with a 25.7% market share, and Android came out on top, too, with a 50.9% share versus Apple’s 31.9%.

Samsung’s position in terms of its share of mobile subscribers has barely changed since the last ranking in February of this year, the report found, up just 0.1 percentage points since then. Following Samsung were LG (19.1%), Apple (15.0%), Motorola (12.0%) and HTC (6.1%).

The firm again reported that Android was the most popular smartphone platform (50.9% share), which is up only slightly (0.8 points) over February. Apple saw a bigger gain – 1.7 percentage points – but accounted for a smaller market share at 30.2%. RIM is still hanging onto third place with a 11.4% share, but its numbers are dropping. RIM is down 2 percentage points in May, and was down 2.9 percentage points in the previous ranking. Microsoft (4.0% share) and Symbian (1.1%) rounded out the list.

comScore also looked into the usage of other functions on our phones not related to making calls. In May, 74.8% of U.S. mobile subscribers used text messaging, for example. Mobile application use climbed 1.6 percentage points to reach 51.1% of subscribers while web browsers were used by 49.8% of subscribers (up 0.6 points). That’s right – comScore found that more people are now using apps than web browsers. Last time the company reported these numbers, it found apps and browsers were neck-and-neck at 47.6% and 47.5%, respectively. But app usage had been growing – it had jumped 5.1 percentage points in December and jumped again this time.

Usage of social networking sites and blogs was up 0.6 points to a 36.7% share of mobile subscribers. Gaming was up even more (1.3 points) to reach 33.5% of the audience, but music was up the most (2.2 points) to reach a 27% share.

The report follows two other mobile rankings out today – that of Net Applications and StatCounter – which examined mobile web use and found Apple’s iOS far ahead of Android or others. But those figures speak more to usage than market share. comScore’s data, however, came from a survey of over 30,000 U.S. mobile subscribers, while other firms use hit-based measurement techniques.



Article courtesy of TechCrunch

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