Tag Archive | "comscore"

Facebook Messenger is the 2nd Most Popular App in the U.S.

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Article courtesy of SocialTimes Feed

Comscore’s Latest Says Apple Top Smartphone OEM, But Android Still Top Platform In U.S.

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Infographic: How Millennials in Mexico, Colombia, Argentina Access Facebook

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90 percent of millennials in Mexico, Colombia and Argentina access Facebook daily, compared with 87 percent for online searches and 72 percent for watching television, according to a new study by global media analytics expert comScore, commissioned by Facebook.

Other findings in the study, as reported in a Facebook IQ post, included:

  • 86 percent of respondents access Facebook via mobile devices, compared with 69 percent for computers.
  • 59 percent use Facebook while watching TV.
  • 42 percent log into Facebook first thing in the morning, while 54 percent do so just before going to sleep.
  • 89 percent access Facebook at home, and 23 percent do so while commuting.
  • Android accounts for 74 percent of devices used to connect to Facebook in those countries, versus just 8 percent for iOS.
  • 19 percent of millennials in Argentina use feature phones to access the social network.
  • In Mexico, the number of millennial respondents who watch online videos daily was roughly equal to those who watch TV every day, at 61 percent, compared with 62 percent.

Facebook audience researcher for Latin America Gabriel Gontijo (pictured) led the study, and he said in an interview with Facebook IQ:

We’re looking at a multiscreen landscape—which actually gives brands an amazing opportunity to engage millennials across multiple touch points and deliver a more immersive and relevant experience than ever.

The finding that home is the most common point of access is interesting because it speaks to the connectivity challenges that millennials across Latin America often face—from prohibitively high data costs to spotty service. When you consider that millennials, when out and about, are constantly searching for WiFi, it makes sense that home is such an attractive place to connect to Facebook.

Brands seeking to connect with millennials in Mexico, Colombia and Argentina should be as “mobile-first” as the millennials they are trying to reach. Brands need to put mobile at the center of their business strategy. And in doing so, it’s important to recognize where each country is in its mobile evolution. For example, marketing to millennials in Argentina may mean finding a strategic role for feature phones in your campaign. In Colombia, it’ll be about embracing both old and new screens to deliver multiscreen magic across TV and mobile (and sometimes desktop). And lastly, brands that want to connect with millennials in Mexico will want to take full advantage of the expanding opportunity around online video.

Readers: What did you think of comScore’s findings?


Article courtesy of SocialTimes Feed

Windows Phone’s Market Share In The United States Isn’t Growing

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ComScore Says 5.3 Trillion Ads Shown In 2012, But 3 In 10 Are Never Seen

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comscore total ad impressions

comScore just released its Digital Future In Focus report for 2013, offering a broad swath of data in areas like social networking, search, and mobile. But the most interesting finding, at least to me, involved display advertising — that 5.3 trillion impressions were served in the United States, but three in 10 are never actually rendered in-view.

That’s consistent with what comScore said in last year’s report, when it found that 31 percent of ad impressions are never seen by consumers. Even though this is ongoing issue, the report says we should “look for advertisers to demand more accountability and publishers to reconfigure their site design and ad inventory to improve performance in the coming year.”

More broadly, large advertisers are getting smarter of their ad buys, comScore says, using programmatic buying and improved targeting, so they don’t need to increase their ad buying as much as in the past. For example, there were 144 advertisers delivering more than 1 billion ad impressions in the fourth quarter of 2012, pretty steady compared to the 145 in the same period of 2011.

Who are these large advertisers? Well, the top advertiser by impressions was AT&T, followed by Microsoft, Experian, Verizon, and State Farm. (AT&T was the biggest advertiser last year too.) The biggest advertiser category was online media, followed by retail and finance.

Taking a closer look at those 5.3 trillion ad impressions, comScore said 1.4 trillion were served in the fourth quarter, a 6 percent increase year-over-year. And one of eight of those ads are “socially enabled,” meaning that they direct viewers to “Like” or “Follow” the advertiser.

As for what’s coming in 2013, the report predicts that publishers are going to resist the dropping CPMs (the amount paid per thousand ad impressions) caused by programmatic buying. To fight back, they’re  putting their ad inventory in private exchanges, using data to prove ad viewability and engagement, and also doing more to demonstrate that ads drive offline behavior such as in-store sales. And yes, we can expect to see more “native” ads:

Certain large, premium publishers are also beginning to experiment with and implement native advertising based models to deliver unique branded content at scale. Facebook and Twitter have already successfully implemented such ad units that leverage the unique value of their platforms, with the added benefit of being units that work as well on mobile devices as they do on desktop computers. Look for others to follow suit as a means of enhancing the value of their platforms, increasing the value of their inventory and improving the scalability of their content.

There’s lots in the report beyond advertising. For starters, if you’re interested in the overall digital popularity contest, comScore says Google had the most unique US visitors (191.4 million in December), while Facebook was the top in time spent, accounting for a total of 10.8 percent of the minutes spent online.

You can download the full report here.

Article courtesy of TechCrunch

comScore: U.S. Holiday Shoppers Spent $42.3B Online, Up 14% From Last Year

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After announcing some early post-Christmas numbers, comScore just released its final analysis of U.S. online holiday spending for 2012: shoppers bought a total of $42.3 billion worth of goods online from November 1 to December 31. That’s up 14 percent from the $37.2 billion comScore reported last year, but a bit lower than expected as shoppers slowed down around mid-December.

While the numbers were up across the board, comScore registered especially strong increases in online shopping on Thanksgiving Day (up 32 percent to $622 million) and “Free Shipping Day” on December 17 (up 76 percent to just over $1 billion). While Christmas Day itself was rather slow with $288 million spent on online shopping, even that number was up 36 percent, though it couldn’t make up for a generally soft end of December.

Online Shopping Hits The Fiscal Cliff

Overall, these increases around 15 percent have been pretty standard over the last few years. ComScore originally predicted a growth rate around 16 percent for this year, but as the company’s chairman Gian Fulgoni pointed out in today’s release: “November started out at a very healthy 16-percent growth rate through the promotional period of Thanksgiving, Black Friday and Cyber Monday, but consumers almost immediately pulled back on spending, apparently due to concerns over the looming fiscal cliff and what that might mean for their household budgets in 2013.” The last week of December clearly shows this softening with a minuscule year-over-year increase from $2.499 billion to $2.530 billion.

Article courtesy of TechCrunch

Holiday E-Commerce Sales Up 13 Percent To $34B; This Past Week Was Heaviest Online Shopping Period On Record

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Five-Day U.S. Online Spending Total for Most Recent Workweek Surpasses $5 Billion as Four Individual Days Surpass $1 Billion in Sales - comScore, Inc

comSocre just released its holiday e-commerce numbers for the week, and according to the report, this past week was the heaviest five-day online shopping period on record. So far, retail e-commerce spending for the first 44 days of the November–December 2012 holiday season was $33.8 billion up 13 percent.

The past week broke records, with four individual days eclipsing $1 billion in spending, led by Green Monday with $1.275 billion. The week was particularly important because it was the last week many will spend at online retailers to get gifts shipped by Christmas.

comScore adds that with some retailers (a.k.a Amazon) offering free two-day shipping, this week could bring more meaningful sales. But clearly, shoppers were flocking to the web for holiday shopping. So far, 11 individual days have surpassed $1 billion in online retail sales, already beating last year’s record of 10 shopping days.

Cyber Monday (Nov. 26, 2012) currently ranks as the heaviest online spending day of the season – and in history – at $1.465 billion. Tuesday, Dec. 4, 2012 ranks second with $1.362 billion; followed by Monday, Dec. 10, 2012 (Green Monday) with $1.275 billion; Tuesday, Nov. 27, 2012 with $1.263 billion; and Monday, Nov. 28, 2011 (Cyber Monday 2011) with $1.251 billion.

We still have more time for spending to increase. comScore also says that it expects the growth rate overall for online spending for the holiday season to exceed 13 percent.

Article courtesy of TechCrunch

Apple Gains On Samsung In U.S. Mobile Phone Market Share, Lands Second Overall For The First Time

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For the first time in the history of comScore’s MobiLens U.S. mobile market share report, Apple has come in second overall among handset OEMs. Apple grew its U.S. market share by 1.5 percentage points from 16.3 to 17.8 percent in the three-month period ending October 2012, according to the report. During the same period, Samsung also saw its share grow, but only by 0.7 percentage points, from 25.6 to 26.3 percent. Apple seems to have begun narrowing the gap on the back of the iPhone 5, which went on sale in the U.S. towards the middle of the period covered by comScore’s latest report.

Apple climbed to second over LG, which saw a dip of 0.8 percentage points from 18.4 to 17.6 percent during the period. Motorola and HTC rounded out the top five, both experiencing slight drops and finishing the quarter with 11 and 6 percent of the market, respectively. Another key metric comScore found, and one which helps explain what finally pushed Apple into second place, is nearly 52 percent of all subscribers in the U.S. were on smartphones, up 6 percent from the previous quarter. Apple only sells smartphones, so its fortunes rising in lockstep with the decreasing popularity of feature phones makes perfect sense.

As mentioned, Apple also released the iPhone 5 during the quarter covered by this report. We’ve already seen from Kantar Worldpanel that the iPhone 5 propelled Apple back to the top of the U.S. smartphone charts, and it’s likely that device is also the reason Apple now comes in at number two overall among handset makers of all stripes.

Platform market share still shows Google with a commanding lead, and one which grew during the period, from 52.2 percent of subscribers to 53.6 percent. Apple also gained, rising 0.9 percentage points from 33.4 percent to 34.3 percent, while RIM was the biggest loser among the top five with a decline of 1.7 percentage points. Microsoft and Symbian round out the top five, both with minor drops in overall share.

The next quarter will be an interesting one to watch for. It covers November through January, which means that we’ll see the holiday effect on all OEMs. It also should include LG’s sales of the Nexus 4 device, which seems to be remarkably popular, or at least in very short supply. Depending on how LG allocates supply among its Optimus G and Nexus devices, we could see it claw back into second, since the gap is still quite narrow, but it has to contend with Apple’s holiday iPhone sales, which are generally very strong.

Article courtesy of TechCrunch

ComScore: U.S. Internet Users Watched 39 Billion Online Videos In September, Number Of Viewers Down Slightly From August

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According to the latest data from comScore, U.S. Internet users watched 39 billion online content videos in September. That’s up a bit from the 37.7 billion video views the company reported in August, though the total number of unique viewers dipped to around 181.5 million from 188 million in the previous month. In total, comScore reports, 85 percent of U.S. Internet users viewed online video last month (down from 87.3 percent in August) and the average length of these videos was about 6.4 minutes (down from 6.7 minutes in the previous month).

As usual, Google played host to the most popular video sites, including YouTube. Last month, Google’s video sites had just over 150 million unique visitors who watched a total of over 13.1 billion videos. The average user watched 419 minutes of video on the site. Obviously, none of the other video services can compete with this. Yahoo came in second last month, just like in August, with 57.4 million unique viewers. While Microsoft came in at No. 3 last month, though, the company’s video properties took a bit of a tumble in September and fell to No. 9. Instead, our parent company AOL came in at No. 3 with a total of 53.8 million viewers. Other online video outfits that gained users last month were VEVO, Grab Media, NDN and Amazon, though the number of total videos played on these sites was down, as well.

Facebook, which only recently became a major force in the online video market, saw a dip in total user numbers and total videos played on the site, as well as a rather substantial decrease in average engagement from 16.1 minutes per user in August to 13.6 in September.

The fact that this month’s numbers are down a bit is probably due to the usual seasonal variations (kids are back in school after the summer, etc.). Interestingly, comScore’s numbers from September 2011 look very similar to this year’s.

As for online video ads: U.S. Internet users watched a whopping 9.4 billion video ads last month, the majority of which were served by Google (1.76 billion), BrightRoll (1.35 billion) and Hulu (1.17 billion).

Article courtesy of TechCrunch

ComScore: Google’s Search Engine Market Share Increased In September, Yahoo Down Another 0.6 Percentage Points

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ComScore just published its latest U.S. search market numbers and things aren’t looking too good for Yahoo. Yahoo’s Bing-powered search lost another 0.6 percentage points and now has just 12.2 percent of the market. That’s down from 12.8 percent in August and 13 percent in July and June.

The networks that apparently profited from Yahoo’s dip are Google, which added another 0.3 percentage points and Ask, which is also up 0.3 percentage points. With this, Google now commands 66.7 percent of the U.S. search market and Ask 3.5 percent.

Microsoft’s Bing held steady last month at 15.9 percent in comScore’s rankings. In total, comScore reports, Bing powered just over a quarter (25.1 percent) of all U.S. searches in September.

TechCrunch parent company AOL is still the smallest of comScore’s top 5 search engines and came in at 1.8 percent last month, up 0.1 percentage points from August.

As far as total search volume goes, comScore says about 16.3 billion searches were conducted in September. That’s down about 4 percent from last month. Unsurprisingly, Yahoo also saw the largest drop here. The total number of searches on the site decreased by 9 percent.

Yahoo’s Troubles Continue

So far, Yahoo’s new CEO Marissa Mayer hasn’t announced any changes to the company’s strategy in the search market. If Yahoo wants to stay relevant in this business, though, Mayer will have to make some changes and do so sooner rather than later. Search brings in about a third of Yahoo’s revenue, and given Mayer’s background in search, she will likely institute some changes soon. For the time being, though, her focus seems to be more on PB&J than on improving Yahoo’s search.

Article courtesy of TechCrunch

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