Tag Archive | "consumer"

Apple’s Sapphire iPhone Costs Could Be Lower Than Expected

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Apple patents stronger sapphire displays

Bitcoin Slips As US Consumer Finance Agency Warns Of Cryptocurrency Risks

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Unlocking Petition Makes Legislative History

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Geek Wars Loom As Geekatoo Raises $1.7 Million To Once Again Battle The Geek Squad

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Dropbox Does Deutsche Telekom Deal To Be Preloaded On Handsets In Europe

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Backed By Ex-Nokia CEO, Spotbros Pivots To Enterprise Messaging With IMbox.me

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Consumer Robotics Is Finally Ready For Prime Time

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Google Names Its First “Glass At Work” Certified Partners To Focus On Business And Medical Use Cases

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SPMD Kenshoo launches Intent-Driven Audiences, matching search ads to Facebook

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced Wednesday the launch of Intent-Driven Audiences. This new tool matches clicks on search ads with audiences on Facebook in real time. The technology allows marketers to show ads to consumers who have searched for certain keywords, also using Facebook’s targeting to find similar customers.

Blake Chandlee, Facebook’s Vice President of Partnerships, congratulated Kenshoo on this launch:

Facebook’s Custom Audience targeting capabilities allow marketers to reach the people that matter most to them – their loyal customers. Kenshoo’s Intent-Driven Audiences allows advertisers to bridge audiences across marketing channels by bringing together consumer intent signals from search campaigns and Facebook’s Custom Audience targeting capabilities to drive better results for their marketing efforts.

Kenshoo’s Intent-Driven Audiences opens up Facebook’s ad inventory to marketers, placing it on top of consumer search intent data. In beta, a leading national retailer reported 110 percent higher Facebook ad campaign ROI and 66 percent lower CPC than their search campaigns. The retailer also experienced a 19 percent life on search engine campaign conversion rate, increasing paid search revenue by 22 percent.

Kenshoo’s Senior Vice President of Product Will Martin-Gill commented on Intent-Driven Audiences in a press release:

At Kenshoo, we’re committed to pushing the boundaries of math and technology to create meaningful solutions for our clients. Our solutions enabling advertisers to target customers using the most relevant data from their performance marketing channels are great examples of this innovation. Intent-Driven Audiences is another key piece to the puzzle that allows advertisers to move beyond keyword and interest targeting to reach highly-valuable audiences, and the performance improvements we’re seeing are substantial.

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Article courtesy of Inside Facebook

Brandwatch Raises $22M To Boost Its Social Media Monitoring Platform

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August 2014
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