Tag Archive | "consumer"

T-Mobile Now Lets You Bank Purchased Data For Up To One Year

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Here’s What You Need To Know About The Latest Leaked Windows 10 Build

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eBay’s New iPad App Design Hints At Its E-Commerce Future

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Study: Ecommerce sites went big on Facebook ads on Black Friday, Cyber Monday

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Many pre-holiday reports suggested that this could be the biggest season yet for Facebook advertising. According to Facebook Marketing Partner Nanigans, ecommerce companies are allocating more money to Facebook mobile ads — and it’s paying off.

Nanigans found that among ecommerce clients, there has been a 132 percent lift in early holiday (Thanksgiving through Cyber Monday) mobile ad spend this year compared to last year.

These clients are also seeing solid results on desktop with 66 percent higher clickthrough rate on Thanksgiving than the previous Thursday and a 36 percent lift in CTR on Black Friday, compared to that Monday. Overall, the return on investment for ecommerce clients on Black Friday rose 286 percent week-over-week.

Nanigans Marketing Director Cheryl Morris shed some more light on holiday ad performance:

As big retailers like Walmart continue to spread their Black Friday bargains into week-long events, and shoppers continue to research holiday gifts as early as Halloween, we may continue to see similar stretching-out effects in seasonal ad engagement and purchasing data. For example, while many stores are not open on Thanksgiving Day, this data indicates that consumers were in shopping mode regardless, engaging with ecommerce ads on Facebook.

Is the best yet to come for retailers this holiday shopping season? Bill Martin, founder of in-store analytics company ShopperTrak, advises: “We need to be cautious about looking at a single day or two in projecting the season’s total. There is a significant amount of energy left in the consumer.”

2014-Thanksgiving-Week-Facebook-Ads-Purchase-Rates-Ecommerce-DesktopTop image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Study Highlights Potential Tax Burden Of Net Neutrality

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Snapchat Now Lets You Send Money To Friends Through Snapcash Deal With Square Cash

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Coca Cola Hopes Its Startup Incubator Is The Real Thing

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HP To Become Two Companies As Consumer PC And Printer Business Splits From Corporate Services

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Hardware Battlefield Is Returning To CES Where One Startup Will Win $50,000

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Musikki Secures Seed Cash To Aim At Being The IMDB Of Music

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A new music-tech startup, Musikki, which calls itself the ‘IMDB of music’ has secured €330,000 in funding from Smart Equity, a business angel investment vehicle in London. On the consumer side, London-based Musikki competes with Allmusic, Discovr, Echonest and Rovi on the data and B2B side. Musikki is based on a proprietary algorithm that matches music data, content and… Read More

Article courtesy of TechCrunch

December 2014
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