Small businesses often spend a majority of their social media efforts focusing on establishing their brands on the most popular social networks: Facebook and Twitter. While each of these networks can certainly fill specific small business marketing and branding goals when executed correctly, LinkedIn is often only seen as a personal network that benefits the individual or job seeker.
In reality, a comprehensive LinkedIn strategy can help small businesses analyze their competitors’ networks, increase sales opportunities, hire top talent and establish industry influence, along with many other benefits. Take a look at these four tactics your small business can establish today to better optimize your LinkedIn strategy moving forward.
Building a strong understanding of what your competitors are up to on social media can be an important aspect when considering your own strategic marketing and social planning in the future. Differentiating your brand from your competition can be better informed by conducting thorough research of your competitor’s LinkedIn profiles.
To execute this tactic, start by finding your competition or brands that you admire on LinkedIn; generally, you can find their profile directly from their website, a Google search, the LinkedIn search box or through one of their employees’ profiles. From here, you can get in-depth information on how your competition is positioning themselves in the industry by researching the details they publish about themselves on their LinkedIn company page.
In this example from BioFlorida, you can determine how popular its brand is by the amount of followers it has, details about its employees and what other companies its audience is interested in under the “People Also Viewed” section.
Learning more about your competitor’s staffing composition from their company page can help guide the direction of your future hires and give you a better idea of much they are spending on their teams, as well.
One common goal among B2B companies both big and small is to increase sales with social media, and LinkedIn provides a comprehensive feature set that helps sales professionals accomplish these goals.
Find and qualify target audience: Start by targeting ideal companies that would be interested in your products. Next, browse their current employees on LinkedIn and select the employees who are most likely to be interested in your B2B products or services.
Gather context before reaching out to leads: Once you’ve found the ideal candidate, study their profile information and create a pre-email or pre-call plan. Look for any mutual connections, shared work experiences, alma maters or any other areas that could provide talking points to guide your next sales correspondence to be more human.
Get introduced to leads through mutual connections: If you have mutual connections with a targeted lead and you have a strong relationship with those mutual connections, consider asking for an introduction. A proper introduction can change a cold call into a warm lead—which can increase your chances for success.
Send InMails to expand your sales outreach: Another way to reach your prospective leads and deliver your message into their email box is to experiment with sending InMails. This feature is only available to paying members of LinkedIn, but since its boasts a nearly three times higher open rate than the typical email, it may be worth exploring to get your pitch in front of the right people.
Use LinkedIn as a free customer-relationship manager: A smart way for small B2B companies to make the most out of LinkedIn is to use its free CRM capabilities after making a connection. This feature is labeled “Relationship,” and it is available under the profile image and headline section. In this section, you can see past conversations that you’ve had on LinkedIn, view when you connected, add detailed follow up notes and organize connections with the tag feature. While not as comprehensive as a high-end CRM, this LinkedIn feature can help small businesses enjoy many of the benefits of a CRM without the hefty price tag.
Using the search function on LinkedIn can help you more easily seek out professionals with skill sets that can help grow your small business—and you don’t necessarily need the pricey LinkedIn Recruiter package to accomplish this.
Sometimes the best talent options for your business are already working for other companies and may be passively interested in new careers. To find these professionals, perform a search for the position or skills that you are looking for in the LinkedIn search feature.
From there, you can select options to narrow down your search and only display professionals that are within your geographic location, first- or second-degree connections, have completed a certain education level or a variety of other factors.
For example, say that your company is interested in hiring a content manager to maintain your online marketing and digital content creation. By performing a search for content managers in your areas, you can have a list of professionals that are likely to have the skills that you’re interested in.
From here, you can browse and reach out to potential candidates. Take note of their job titles, listed skill sets and the content that they share on their profiles to better inform your hiring needs and required terms for later searches.
Additionally, by completing and publishing new content to your own company page, you can position your brand to appear more interesting for potential hires, which can increase the likelihood that they’d want to join your team.
Your company and employees can showcase their industry expertise and appeal to potential clients by using LinkedIn as a platform to publish content to build leadership. Yes, you should use LinkedIn to develop a well-branded company page and feature updates about your business, but you should also try using each of your employees’ profiles to promote your business.
Each of your employees’ LinkedIn profiles can help to tell the story of your company—the type of talent you hire, the personality of your people and the level of expertise on your team. Optimizing these networks is particularly important for small businesses to make their mark on their prospective industries since their branding is not yet as recognizable as the more established companies.
Encourage your employees to highlight the culture and experience of your company to their audiences and monitor the key performance indicators that indicate your brand’s growth through LinkedIn. For more tips on how small business can better utilize LinkedIn, refer to LinkedIn’s Small Business program or follow it on Twitter.
Article courtesy of SocialTimes Feed
This week, Zinio is hiring a social media manager, while Lumentus is seeking a social media coordinator. New Relic needs a social media manager, and Popsugar is looking for a pop culture writer. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.
Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
Article courtesy of SocialTimes Feed
Zuckerberg hosted a town-hall question-and-answer session (embedded below) in Barcelona, Spain, where he attended Mobile World Congress, and one of the questions involved fake accounts on the social network. He replied:
We have a specific issue that we’ve seen in India and a few other countries. In most countries around the world, what we see is that the number of people who use Facebook, if you split it by men and women, is about equal. In most countries, there may be a handful more women, because women tend to be a larger portion of the population.
In India, we actually see this issue where it’s imbalanced, and there are many more men who are on the Internet than women. This is actually a pretty big social issue broadly. There’s a lot of research that shows that empowering women in all countries around the world is really important for economic growth, spreading peace and all kinds of social progress. I think the fact that we aren’t at that state in India today is a social issue that Facebook can help work on. We now have specific teams that are working on this.
There are issues that we see where, for example, if a woman creates a profile in India, sometimes someone will create a fake profile and mimic that woman, and then create issues, which is something that we are working on specific ways to get more feedback from the community to be able to address the issue of fake profiles more quickly, especially in India, where this is such a sensitive thing.
Unfortunately, the culture needs to evolve. Right now, a lot of what we hear back in feedback is that some women are afraid to set up profiles because they get blamed for what happens if someone impersonates their profile. The saying that we kind of heard when we traveled to India and talked to people is that, “You can’t clap without two hands,” somehow insinuating that maybe it’s the woman’s fault if she puts up a profile and it gets copied and spoofed, which obviously is a completely backward attitude and is really wrong. It’s no one’s fault if someone is trying to defraud them or do something bad to them.
We are basically taking a lot of steps to be able to detect this more easily and make sure that we respond very quickly. We think that this is a really important issue and one that is going to be really important for the social development in a lot of countries around the world. This is something that we take very seriously.
Readers: What did you think of Zuckerberg’s comments?
Article courtesy of SocialTimes Feed
Swedish gaming studio MAG Interactive announced its investment in U.K.-based studio Delinquent, the leadership of which has experience at PopCap, Electronic Arts, Mind Candy, Activision and more. This move will see MAG Interactive increasing its presence in the world of casual mobile gaming following the success of its word game, Ruzzle, which has been downloaded more than 50 million times.
The 12-person team at Delinquent is set to release its first title during the first quarter of 2015, with MAG Interactive CEO and co-founder Daniel Hasselberg joining the company’s board.
Hasselberg explained the investment decision in a statement:
There’s a strong fit between the culture of our studios. Our plan is to individually and collectively disrupt some of the established genres in casual free-to-play. Delinquent pitched us on their ambition to add genuine innovation into game genres we know and love. After spending time with the team and playing early builds of what they’re producing, we believe they can truly do that.
David Bishop, chief operating officer and co-founder at Delinquent, added:
I’ve been fortunate to be making games for over 30 years. Every so often, you find yourself part of a team that can make magic happen. We had that experience at PopCap, and I wanted to re-create that feeling within Delinquent. We’ve been incredibly focused on securing and gelling the world’s best talent and have assembled a team that are now ready to cause some serious trouble. MAG Interactive felt like the final missing link.
Major details about Delinquent’s first game are still under wraps, although we do know it will be free-to-play. Check back soon for more.
Article courtesy of SocialTimes Feed
Today is, sadly, the final day of Disrupt. But though we’re heartbroken that our London conference is coming to an end, we’re thrilled about the content we have in store for you today.
We’ll be joined by Brian Armstrong from Coinbase, Michael Acton Smith from Mind Candy, and Ed Vaizey, the British Minister for Culture and the Digital Economy, among many many more. Read More
Article courtesy of TechCrunch
Twitter, with an average rating of 4.5, actually took the top spot. Facebook employees rated the company an average of 4.3 (out of 5), in terms of the culture and values of the company.
Glassdoor community expert Scott Dobroski discussed with Inside Facebook what makes Facebook so special:
As number five on Glassdoor’s inaugural list of the Top 25 Companies for Culture & Values, Facebook employees report high satisfaction with many aspects of its culture. Tech companies are known for their laid-back, hacker cultures and Facebook is no different with its ‘move fast and break things’ mantra. Facebook employees report satisfaction with the open and transparent environment and enjoy the team-oriented atmosphere.
Here are some comments from Facebook employees on Glassdoor:
Facebook placed tied for third overall in tech, trailing Twitter and Google:
Here’s a look at the top 25 companies overall, in terms of average employee ratings:
Article courtesy of Inside Facebook