Tag Archive | "culture"

Meet Yousif Ashoor, the creator of these of amazing automatic sunglasses

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News in VR with RYOT

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Papa, what’s a shitpost?

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Blavity, the BuzzFeed for black millennials, gets $1 million and a redesign

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Culture Amp launches its own take on performance reviews

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Dollar Shave Club CEO Michael Dubin on Unilever Acquisition

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Google’s new Arts & Culture app brings the world’s art, virtual tours and more to your smartphone

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Twitter Under Fire for Permanently Banning Breitbart’s Milo Yiannopoulos

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Twitter is catching heat for permanently banning Breitbart technology editor and conservative commentator Milo Yiannopoulos during the Republican National Convention.

Several published reports speculated that the ban was spurred by Yiannopoulos’ tweets inciting his followers to go after actress Leslie Jones, one of the stars of the new Ghostbusters movie, although Yiannopoulos did not personally send Jones any offensive tweets.

Jones said in a tweet Tuesday that all the racist and abusive tweets she had received drove her to leave Twitter, but prior to that, Twitter CEO Jack Dorsey had reached out to Jones in a tweet asking her to send him a direct message.

I leave Twitter tonight with tears and a very sad heart.All this cause I did a movie.You can hate the movie but the shit I got today…wrong

— Leslie Jones (@Lesdoggg) July 19, 2016

@Lesdoggg Hi Leslie, following, please DM me when you have a moment

— Jack (@jack) July 19, 2016

Yiannopoulos’ Twitter account had more than 338,000 followers, and the #FreeMilo and #FreeNero hashtags were still showing up as trending on Twitter Wednesday.

Tuesday’s suspension does not mark Yiannopoulos’ first run-in with Twitter: According to reports, he had been temporarily banned on a number of occasions, and the social network also removed his verified account status.

Breitbart pointed out that the suspension occurred “just 20 minutes” before Yiannopoulos’ “Gays for Trump” event took place at the RNC, and it shared the following statement from Yiannopoulos:

With the cowardly suspension of my account, Twitter has confirmed itself as a safe space for Muslim terrorists and Black Lives Matter extremists, but a no-go zone for conservatives.

Twitter is holding me responsible for the actions of fans and trolls using the special pretzel logic of the left. Where are the Twitter police when Justin Bieber’s fans cut themselves on his behalf?

Like all acts of the totalitarian regressive left, this will blow up in their faces, netting me more adoring fans. We’re winning the culture war, and Twitter just shot themselves in the foot.

This is the end for Twitter. Anyone who cares about free speech has been sent a clear message: You’re not welcome on Twitter.

Twitter responded with the following statement, which did not specifically mention Yiannopoulos:

People should be able to express diverse opinions and beliefs on Twitter. But no one deserves to be subjected to targeted abuse online, and our rules prohibit inciting or engaging in the targeted abuse or harassment of others. Over the past 48 hours in particular, we’ve seen an uptick in the number of accounts violating these policies and have taken enforcement actions against these accounts, ranging from warnings that also require the deletion of tweets violating our policies to permanent suspension.

We know many people believe we have not done enough to curb this type of behavior on Twitter. We agree. We are continuing to invest heavily in improving our tools and enforcement systems to better allow us to identify and take faster action on abuse as it’s happening and prevent repeat offenders. We have been in the process of reviewing our hateful conduct policy to prohibit additional types of abusive behavior and allow more types of reporting, with the goal of reducing the burden on the person being targeted. We’ll provide more details on those changes in the coming weeks.

Readers: What are your thoughts on Twitter’s permanent ban of Yiannopoulos?


Image of Yiannopoulos and his message from Twitter courtesy of Breitbart.

Article courtesy of SocialTimes

The growing pains of mobile health

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mobile health

5 Social Media Influencers Brands Should Tap Into

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Social media influencers are a hot commodity and the storytellers of our culture. Whether it’s a catchy phrase such as this winter’s phenomenon of “Damn Daniel” or one of my personal favorites, the ultra-memed “Suh Dude,” these modern day celebs transcend the digital world and culturally seep into our day-to-day life.

At PopShorts, as a content and influencer marketing agency, it’s our job to spot and build relationships with talent. And each social platform consists of a myriad of different personalities, styles and well, online “swagger.” We know it is challenging for brands to decide who should represent them, so I wanted to shine a light on a few influencers that are wizards at creating engaging content.

Nicol Concilio

Nicol Concilio is the beauty and lifestyle guru to watch. What really drove Nicol’s meteoric rise on social stems from her impressive beauty skill set, her posting consistency and her educational yet laid-back content style. She is at a unique point in her career where she is beginning to welcome brand collaborations and is building relationships with ones that extend beyond a quick shout-out. Cosmetics brands that have already tapped into Nicol’s influence include Benefit and Smashbox. Follow her here.

Matt Bellassai

Matt Bellassai is that guy who says what everyone else is thinking. As a former writer at BuzzFeed, Bellassai transcended the role of content creator by transforming into the host of a video series disguised as a complaint session called: “Wine About It.” He fostered a slew of engaged fans by sharing relatable rants about why we all can’t stand that guy in the office or about how we’re so over Instagram food porn. Matt is a natural behind the camera, so I was surprised to see that his content was sponsor-free; Crate & Barrel wine glasses or Franzia boxed wine could have turned into the stars of the segment. Since gaining Facebook famedom, he’s left his BuzzFeed post, but we’re all awaiting his next hysterical video.

Nick Colletti

Nick Colletti is one of the creators of the Suh Dude Facebook video meme, now at 9.3 million views. Originally a force on Vine, Nick has developed a solid brand for himself, and he has blown up on Facebook by creating hilarious long-form video content with his co-conspirators, musicians Dillon Francis and Getter. Although Nick is a relatively new face, he is the comedic voice for tomorrow’s generation of performers. With his travels and behind-the-scenes looks into the life of a professional performer, Nick can offer the brand marketer audience a fountain of original experiences and exclusive access to a world that many millennials appreciate.

David Infante

David Infante is no stranger to the Snapchat platform. In fact, this writer handles Thrillist’s Snapchat channel regularly, rolling out content that aligns with the site’s editorial style. In having recognized the value of immersive storytelling, Infante (also known to his fans as UncleDad) utilizes his personal channel to take fans through the quirky intricacies of his daily routine, taking his followers on a “Commute Cast” and documenting his morning excursion to the office. He often snaps photos of garbage and fire hydrants–things that he says, sarcastically, “align with his brand.” Psst, Glad: Could David be your next trash bag brand advocate? He’s not to be missed: @Dinfontay.

Hannah Bronfman

Hannah Bronfman uses the Snapchat platform to give followers a “snapshot” of her enviable life. Millennials can oogle over this DJ’s healthy food concoctions, her perfectly topical manicures (often reflecting Kanye’s new album art or the 2016 election) and her workout sessions with fiancé Brendan Fallis. She’s transformed her personal brand into a lucrative business by using social media platforms alone, but this New York City socialite really thrives by Snapping. Regardless of the vertical, Hannah has a uniqueness that marketers have and should continue to look into. Airbnb, this jetsetter could take your social content to even higher heights. @hannahbgood.

As portrayed above, this list of influencers covers the gamut of styles and vibes. It’s the responsibility of marketers to identify how audiences are communicating, how they’re consuming content and which overarching narratives they identify with. Once this has been established, looking outward to the community of influencers is a less exhausting process.

Once a marketer identifies with a specific influencer’s essence, it is their responsibility to cultivate a lasting relationship that will elevate both the brand and influencer to the next level.

Rob McCarty is chief operating officer of content and influencer marketing agency PopShorts.


Image courtesy of Shutterstock.

Article courtesy of SocialTimes

October 2016
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