Tag Archive | "devices"

Samsung’s Galaxy S4 Active Rugged Smartphone Hits Bluetooth SIG As All-Terrain Phone Battle Heats Up

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Samsung is moving quickly to diversify its phone line, with variants of the S4 popping out of the wood work left and right, including the Galaxy S4 Zoom, which features a rumored 10x optical zoom on its rear camera. Today the Galaxy S4 Active, a ruggedized, smaller version of the flagship S4 has hit the Bluetooth Special Interest Group for certification, which means it could be coming along shortly, too.

The S4 Active is supposedly a water- and dust-resistant phone designed for use in an active lifestyle, or in outdoor conditions where generally phones don’t fare very well. The S4 Active would compete head-to-head with Sony’s latest lineup of phones, including the Xperia ZR announced today, which is a smaller version of the Xperia Z with slightly less impressive specs. It’s submersible in water for up to 1.5 meters, however, which pits it against the Active’s rumored feature set.

Both the Active and the Zoom S4 variants remind me of how companies are diversifying in another crowded, near saturated market: point-and-shoot cameras. Manufacturers regularly highlight the long zoom and rugged versions of their devices, as these are areas where consumers feel they need more than what’s available to them on the smartphone devices they carry around every day.

Manufacturers like Sony and Samsung moving in this direction with their devices marks an attempt to broaden their lineup’s appeal vs. other similar competitors, but also encroaches on the territory of single-purpose devices like the camera. And the market is likely to get more crowded, not less, as Google has been teasing devices that can withstand harsh environmental forces coming from its Motorola acquisition, through executive statements.

I said previously that Samsung is essentially preparing a phone for every feature to compete with any unique advantage its rivals may try, and the S4 Active is definitely that. But these variant devices also have the potential to act as advance market research for tech that can be adopted back into a flagship device: if any is particularly successful, it provides a roadmap for Samsung about what will draw customers to the S5 or beyond.

The S4 Active getting its Bluetooth certification means it’s likely to get a consumer reveal before too long, so we should see exactly how far Samsung has taken the rugged phone concept soon.

Article courtesy of TechCrunch

Packing For Walden

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I’m probably going to be consigned to whatever level of hell is reserved for pretentious editorialists for saying this, but sometimes when I’m trying to evaluate some new piece of technology, I consider whether Henry David Thoreau would have taken it to Walden Pond with him.

Wait, just give me a second. I know how it sounds. Let me explain.

I’m not some Neo-primitivist who thinks we should all go barefoot and use calorie-impoverished diets to extend our miserable lives. On the other hand, I’m suspicious of things people invent that have no purpose except a slight increase in convenience.

Yes, time is the only thing that we, as privileged first-worlders, can’t purchase. Convenience is the nearest thing to buying time, however, and it commands an understandable premium. That said, I can’t help but feel that our connected world (inclusive of the web and the devices we use to interact with it) is being populated with tools that would not look out of place in Skymall.

Google Glass is one of them (and I expect to see a knockoff in my complimentary seat-back magazine soon), but the objections against it are so obvious that I abandoned several articles enumerating them as unnecessary (one working title: HUD Sucker); at any rate, they have been expressed perfectly well by others, and I don’t plan on duplicating their efforts. Now that you know this isn’t about yet another opinion on the thing, you can move your cursor away from the “close tab” x, unless you’re reading this on Google Glass, in which case I beg to inform you, sir or madam, that it is not becoming.

But to proceed: Technology is about empowerment, and in fact I think that Thoreau’s modern analogue would find many useful tools to bring with him on his sojourn in nature.

The man was, after all, hardly a masochist or even what we would now call a Luddite, not that he had many technologies to which he could object in those days (“glow-shoes, and umbrellas”). He brought a grinder with him in the days when mortar and pestle were still in vogue, and of course many books, which were one of the primary means of entertainment, along with drinking and conquest.

Picture this modern Thoreau embarking on his hermitage. He is not trying to return to the necessities of cavemen — he wants to carve and fill a niche that is big enough to hold him, his needs, and his edifying pleasures — but no more.

So while it seems unlikely he would find room in his bag for a Slap Chop or personal air conditioner, there are many marvels of modern technology which he would be happy to utilize. If he could bring the entire Western canon on an iPad (or e-reader, to conserve power), surely that would be preferable to choosing a bare two dozen paper books. A compass would be essential, but surely a GPS unit would not be amiss? If a knife, why not a multitool? And if I’m honest, if paper and envelopes, why not Twitter? But there things begin to unravel.

Enablers and facilitators

Anyway, the point is not to make an inventory of Thoreau 2.0′s bag (heavy waxed canvas, I think), but to express that the criteria he might use to select what goes into that bag are useful ones. The idea is to find things that extend our own natural powers, or grant us new ones.

There is a real difference between the tools, digital or physical, which empower us with new actions, and the tools which merely make existing actions easier. If you want to chop down a tree, it is not realistic to do it with your teeth. Yet once a man has an axe, it is only a continuum of difficulty between felling the tree with that, and felling it with a chainsaw. The difference between the two is only effort.

Similarly, if you want to communicate with someone across the world, or retrieve information hosted on a server thousands of miles away, you will need a tool — even the most stentorian or far-sighted among us could not hope to work in place of the most fundamental element of a phone or the Internet. But once that connection is made, as you add speed and modes of consumption, past a certain point you are no longer enabling new actions, but rather facilitating existing ones.

I’ve always liked Samuel Warren’s description of difficulty in Ten Thousand A-Year: “What is difficulty? Only a word indicating the degree of strength requisite for accomplishing particular objects; a mere notice of the necessity for exertion; a bugbear to children and fools; only a mere stimulus to men.”

Do we all need the digital equivalent of chainsaws, reducing the necessity of exertion to its absolute minimum? Note, I don’t think we’re quite there yet – our devices and networks are still developing. But once you see that something is not actually new, but only does what another thing did before faster or cheaper, isn’t it a rational choice to draw a line there — whichever side of that line you choose to stand on?

For more powerful tools carry risks and problems of their own, and some find that the cure is worse than the disease. It’s a mistake to write off such people as simply old-fashioned, or ignorant, or afraid of the future. There are sophisticated objections to these things on the tumultuous outmost margin of technology, every spasm of which is breathlessly extrapolated into some magical future by pundits with brief memories and narrow considerations.

Sometimes, on reflection, I find myself among their company. That’s why I like this little Thoreau exercise. A simple question: Does this add something new, as an axe or a mobile phone does? Or does it make something easier, as a chainsaw or Google Glass? And in either case, at what cost?

The answer is rarely surprising, but the process helps clarify what exactly it is that I think I need from these things, what they really provide, and what may come in the future to replace them.

Article courtesy of TechCrunch

Facebook Quietly Expands Home’s Circle Of Supported Devices, HTC One & Samsung Galaxy S4 Owners Can Now Opt To Be Skinned

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Facebook Home‘s circle of supported devices has just got a little wider. The Android launcher which Facebook unboxed with much fanfare back in April was only initially available for download to four devices — namely: the HTC One X, HTC One X+, Samsung Galaxy S III and Samsung Galaxy Note II, along with being preloaded on a new device: the HTC First — but that select club now has a couple of new members, according to Android Central.

The blog reports that Facebook Home support has been quietly added for HTC’s flagship HTC One device, and also unofficially for the flagship Samsung Galaxy S4.

Yesterday Facebook reported that Home is nearing the one million downloads mark. Crucially the company is not breaking out active users, though, so there’s no solid data on how much people care for Zuckerberg’s mobile takeover. Judging by Google Play reviews, the answer appears to be not a whole lot right now. Home has had just over 16,000 reviews on Google Play, and is currently languishing with a two-star rating. The downloads trajectory (below, right) also looks to be tailing off, judging by Play’s data — which may be partly down to the limited circle of devices with support for Home.

By gradually increasing the amount of supported devices, Facebook may be hoping to keep Home downloads trucking along at a steady pace — rather than having one big spike at launch, followed by a big fall off after everyone who wants to download Home has Home. 

As well as silently adding Home supported for the HTC One, and unofficially also the Galaxy S4 — Android Central notes that its own S4 device now shows an option to use Home — the blog says the same is also true for the Sony Xperia ZL, and speculates that other devices might also have been Home enabled.

Facebook originally listed the HTC One and Galaxy S4 as officially supported by Facebook Home at launch but ‘not yet available’.

We’ve reached out to Facebook for confirmation of the Home support expansion and will update this story with any response. Update: Facebook confirmed Home is now available on the HTC One and Samsung Galaxy S4.

Article courtesy of TechCrunch

Shopping Around For Cheap Prices [Not Mobile Payments] Is The Most Popular In-Store Activity Among Mobile Users, Says Google

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Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn’t mean that they are not glued to their handsets anyway. Some research out today from Google indicates that among smartphone owners, some 79% can be classified as “mobile shoppers,” using their devices for some aspect of the shopping experience, from finding store locations through to finding goods. On top of that, among those who use smartphones for any kind of shopping or browsing, some 84% do so in physical stores. And when it comes to investing in experiences that consumers like, retailers should stick to mobile web sites: 65% of consumers prefer these to apps.

This means that while we are still slowly inching towards for one of the holy grails of mobile commerce — using devices for actual transactions at the point of sale — there are still plenty of retail opportunities to snag people along the way.

“Some stores promote their expanded inventory online or implement a price match guarantee to retain savings-hungry shoppers. Others are putting smartphones to use with QR codes that share more information about products, or apps with store maps and real-time inventory,” writes Adam Grunewald, Mobile Marketing Manager for Google, in a blog post. “Whatever tactics marketers choose, it’s clear that smartphones are changing the in-store experience, and that winning the key decision moments at the physical shelves mean owning the digital shelves too.”

And while Google didn’t spell this out, this research also speaks to how Google appears to be spending less time these days pushing its own mobile wallet solutions, and more time presenting itself as an enabler of more holistic mobile shopping experiences.

Working with retail research group M.A.R.C. Research, the Google Shopper Council surveyed some 1,500 consumers who indicated that they use their smartphones for some form of shopping activity. Apart from finding that the vast majority of them use the devices in stores, they found the average time spent on shopping-related activities devices was around 15 minutes. Within that, the most popular service was not so much shopping, as it was shopping around: some 53% of respondents said that they used their devices for price comparison searches. The second-most popular service was closely related: it was looking for offers and promotions (39%). After that it was store practicalities — finding store locations (36%) and opening hours (35%).

Google and M.A.R.C. also looked into how users were using handsets in the lead up to going to stores. As you would expect, some of those practicalities around store logistics are more popular at that time. (These results also closely mirror some of the predictions that Google made about how mobile shopping was likely to play out in the months ahead.)

In reality, retailers potentially are caught between a rock and a hard place when it comes to mobile commerce. Short of them gaining the expertise and making the investment to capitalize on this themselves, there are a number of third parties tackling the opportunity of targeting shoppers who use mobile devices, and capitalizing on it. Startups like Shopkick, which in January of this year told me it was already profitable, has built a business partnering with major retailers like Best Buy and Target to offer users deals on goods while they are in store, with the offers pushed to them just as they are in the vicinity of the products. Shopkick says that usage of its app contributed to some $200 million in sales in 2012.

On the other hand, there are others that are actually seizing the opportunity afforded by smartphone usage to offer users cheaper alternatives that can be found via e-commerce channels. When Amazon launched its price check app in 2011 — a way for shoppers to quickly look up items just before buying them in store to see if they can find cheaper alternatives online (and on Amazon) — Forbes noted that it “may be evil, but it’s the future.”

The Google research seems to indicate that there is a clear opportunity to target avid smartphone users, as well as to encourage people to use their smartphones more: in general people using their mobile devices for shopping turn out to be bigger shoppers in general, with those buying health and beauty products increasing their median “basket size” the most, by some 50%. (Incidentally, Google doesn’t give any breakdowns between how males and females fare in these categories.)

In the wider world, apps have come to dominate how many interface with their mobile devices, but interestingly when it comes to retailers, mobile web experiences appear to be preferable to consumers. This may be because it is far more likely that a user will just want to look up information about something quickly rather than take the time to download an app in order to obtain information. Unlike Instagram, e-mail or your favorite game, it may be less likely that you will be returning to a retailer’s app on a regular basis enough to merit parking it on your handset.

Some of the research seems too directly self-serving to Google’s own interests — for example the stat that some 82% of mobile shoppers use mobile search to help make purchase decisions. But on the whole some interesting insights into the ever-growing connection between our smartphones and our wallets. The full research report can be found here.

Article courtesy of TechCrunch

MightyText, “The iMessage for Android,” Targets iCloud With New Cross-Device Photo And Video Sync

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Today, our lives are spread across a growing array of digital devices, from smartphones and laptops to tablets and connected TVs. While each device tends to perform certain tasks better than others, as we use tablets to read books and shop, laptops for work-related tasks and smartphones to check the weather, stocks and email, increasingly, our devices are working together in concert and becoming interchangeable by keeping us connected to the cloudy Web. Yet, in spite of the fact that we live in an increasingly connected and multi-platform world, when it comes to texting, we find ourselves locked in to our phones.

As former Googlers, Maneesh Arora and Amit Sangani set out to develop a solution for those who find themselves sending and receiving text messages and phone calls all the live-long day, while, in turn, giving Android users an open, cross-device equivalent to Apple’s iMessage. In 2011, the two co-founded and launched MightyText, a cross-platform app that today works natively on Android tablets and phones (and as an extension for Firefox and Chrome), and allows Android-ers to view and reply to texts regardless of what device they happen to be using.

Given our growing reliance on our digital gadgets, by offering a tool that allows users to send SMS, MMS and make calls from your PC, Mac, Kindle, Galaxy S III and even your iPad, MightyText has been quick to find an audience and has grown steadily since launching officially in July of last year. In November, MightyText launched its first tablet app and, since then, Arora tells us that MightyText has seen over two million installs, tripling its user base over the past five months. As of today, he adds, MightyText is on pace to hit six billion messages per year.

But, today, MightyText is looking to take the first step in a strategy that the founders hope will take the startup beyond texting and, rather than simply being an alternative to iMessage will begin to put it head-to-head with iCloud. “There are a lot of other things that people want to sync between their devices besides texts,” Arora tells us. So, this morning the startup is officially launching MightyPhoto in beta, a new addition to its platform that allows users to sync their photos and videos between their phone and computers instantly and securely — and soon to their tablets.

Since MightyText already syncs texts, calls and contacts between users’ phones and their other devices, adding photo and video sync capabilities requires no work from MightyText users, Arora says. Once users activate MightyPhoto, as they capture photos and videos on their Android phones, that media will show up in realtime on their computer.

While Arora admits that MightyText is hardly the only company looking to provide simple, cross-device sync and backup — Dropbox being the foremost example — he thinks that the “daily productivity piece” is still missing from current options. While Dropbox does sync and backup well, people don’t have a reason to “check Dropbox” daily, he says. Meanwhile, people are sending and receiving texts every day en masse. So, for those already using MightyText on their computer, tablet and phones, the service now gives them a photo and video experience that’s tied into their daily SMS habit.

“We think the photo syncing and sharing solutions out there aren’t working at full capacity just yet,” Arora continues. “You don’t hear too many people raving about the iCloud user experience.” Photos and videos become far more useful and relevant if they are part of your daily activity stream. “Imagine if every photo you take on your phone were to show up on the left side of Gmail for easy consumption and sharing,” he says. This would make consuming and sharing media among your devices — and your friends — more frictionless, and that Gmail integration is something the founders hope to add going forward.

After all, sharing photos and videos on your phone tends to be a multi-step process — six steps are required to share a single photo on Facebook, for example. Sharing, syncing and storing content across your devices should be as easy as using an email client, but, while the phone is great at capturing photos and quick videos while you’re on the go, it’s not quite as adept at publishing and sharing. With the rise of the “Instagrams of video,” particularly Vine, people are increasingly beginning to share video from their phone.

But, traditionally, mobile video has been hamstrung by tedious uploading thanks to slow data networks, poorly compressed video files, along with the multi-step process of sharing. While Vine and others remove some of this friction and allow you to share videos on social networks and access the app on multiple devices, it’s still its own network.

MightyText wants to make uploading, sharing and viewing video that you captured on your phone happen in a couple of clicks — and enable you to access videos instantly on any device. That makes a lot of sense, and if the startup is able to follow through, removes a lot of friction from the process.

Lastly, MightyText’s new photo sync service displays your phone’s battery status on your computer or your tablet and will warn you when it’s getting low. The more nifty features like this it can add, the more stickiness MightyText’s service will create.

For more, check it out at home here.

Article courtesy of TechCrunch

The BlackBerry Q10 Is Now Available For Pre-Order In The UK

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Good news, Steve O’Hear. The physical QWERTY isn’t dead! The BlackBerry Q10 is now available for pre-ordering in the UK and ships at the end of the month.

BlackBerry’s second BB10 device will be available on Vodafone, O2, Orange, T-Mobile, Three, EE, and TalkMobile. Carphone Warehouse lists the device at £579.95 SIM-free or free on a 2-year, £36-per-month, contract. That’s on par with other devices in the UK market.

As for other markets, BlackBerry’s blog posting states “we’ll have details on availability to follow soon.” Whatever that means.

The Q10 is the BlackBerry Bold of the BB10 era. It’s positioned as a top-tier QWERTY device — the best BlackBerry can build. Where the Z10 is a pure touchscreen device, the Q10 is a hybrid, featuring a 3.1-inch touchscreen on top of a QWERTY keypad.

We spent a bit of time with the Q10 at BB10′s launch in January. It’s a worthy successor of the solid BlackBerry Bold. In fact, BlackBerry power users should be more interested in the Q10 than the Z10. It’s that good. But, if that’s you, it would still be wise to play with one yourself instead of simply pre-ordering.

Article courtesy of TechCrunch

Simple.TV Raises $5.7 Million From New World Ventures To Move Beyond Its DVR Box

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There is no shortage of hardware devices looking to change the way people watch TV. But most of those devices serve to stream services like Netflix or Hulu into people’s living rooms. In that respect, Simple.TV is a bit of an outlier, as it performs all the usual functions as a DVR, but it can then stream video that it captures to other devices. Well, the Simple.TV team has even broader ambitions than just that one box, and the team has raised $5.7 million to realize them.

The Simple.TV box was pitched mostly as a way for cord cutters to record programming that comes off of HD antennas, and to later stream those recordings to a wide range of connected devices. After connecting storage to their Simple.TV boxes, users could use the device to record individual episodes or full seasons of their favorite shows, then watch them on apps for iOS, Android, and Roku devices. In that respect, it was kind of like a combination TiVo-plus-Slingbox in one.*

Last May, Simple.TV introduced its first hardware device as part of a Kickstarter campaign. The company raised nearly double its original $125,000 goal, selling more than 1,000 devices as part of its first run. Later in the fall, the company shipped devices to consumers who backed the campaign, and also put the DVR boxes on sale to the general public, at $149 a piece.

But the company has broader ambitions than just being a hardware manufacturer with some cool software attached. The Simple.TV set ups has a sleek programming guide to help users find, access, and record their favorite programs, and that will be a key part of what seems like a new direction for the company.

According to founder and CEO Mark Ely, Simple.TV is looking to find ways to take its discovery and access platform and expand beyond just broadcast content through a digital antenna. It’s also looking to include cable content and over-the-top content from services like Netflix and Hulu as part of a broader consumer-facing opportunity.

In addition to more content, Simple.TV is also looking for ways to get on more devices. While it currently has apps on iOS, Android, and Roku for streaming back pre-recorded content, Ely says the company sees an opportunity to work with third-party CE manufacturers. So you won’t have to have a Simple.TV device to use the Simple.TV apps on these new devices.

With that in mind, the Simple.TV guys are also ready to move beyond bootstrapping, and the company has confirmed a $5.7 million funding round detailed in this SEC filing. The funding round was led by New World Ventures, with NWV partner Matt McCall joining Simple.TV’s board of directors. Also listed on the filing are Simple.TV CEO Mark Ely and CTO Bruce Randall, along with Accanto Partners founding partner Robert Doris. Doris worked with the Simple.TV founders at Sonic Solutions, which was acquired by Rovi back in late 2010.

We’ve reached out to Simple.TV to learn more about the funding and will update when we hear back.

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* It’s probably worth noting that TiVo has released the $129 TiVo Stream to enable users to watch things they’ve recorded or are recording, and to download shows to their devices. That is, provided that the mobile device, TiVo, and TiVo stream are all on the same home network.

Article courtesy of TechCrunch

Flurry’s Latest Calls Phablets A Fad – Devices Don’t Show Disproportionally High Enough Usage To Justify Developer Support

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Flurry, an app analytics firm with a presence on some now 1 billion mobile devices, has taken another deep dive into its large data set to examine the increasingly fragmented selection of hardware form factors on the market today, in an effort to better understand consumer preferences. The report concludes that people most prefer and use apps on medium-sized smartphones, like those in the Samsung Galaxy line, and full-sized tablets like the iPad. “Phablets,” meanwhile, Flurry dubs a “fad,” saying that they don’t show significant, or even disproportionally significant, app usage.

To reach these conclusions, Flurry’s report looked at the top 200 device models in its database, which represent over 80 percent of all usage. It then broke down the devices into the following five groups:

1. Small phones (e.g., most Blackberries), 3.5” or under screens
2. Medium phones (e.g., iPhone), between 3.5” – 4.9” screens
3. Phablets (e.g., Galaxy Note), 5.0” – 6.9” screens
4. Small Tablets (e.g., Kindle Fire), 7.0” – 8.4” screens
5. Full-size tablets (e.g., the iPad), 8.5” or greater screens

You can see the distribution of these devices in the chart below – e.g., 16 percent have screen sizes 3.5 inches or smaller (in diagonal length); 69 percent are 3.5 to 4.9 inches – a large group which includes the iPhone; 6 percent are small tablets like the Kindle Fire and iPad mini; 7 percent are full-sized tablets like the iPad. Meanwhile, just 2 percent of devices are “phablets.”

But as you may already know, device distribution doesn’t always equate to how those platforms are actually being used by consumers. Android users, for example, despite the platform’s dominant global market share, show less engagement than iOS users overall, and watch less video.

So Flurry compared the device install base with the number of active users and app sessions. The conclusions support the trends we’ve been hearing about for some time. For instance, even though small-screened devices account for 16 percent of devices in the market, only 7 percent are “active devices,” once users per device are taken into account, and only represent 4 percent of overall app sessions.

For tablets, however, it’s the opposite – despite their small market share (7 percent of the top 200), they represent 15 percent of active users and 13 percent of active sessions.

Flurry says this is because on the small end, users are on older phones, like Blackberry models, so there are fewer active users per model. These small devices are also obviously not ideal for running and using apps. And tablets, of course, are.

However, on the in-between screen sizes known as “phablets,” their install base is 2 percent, while active users and sessions is just 3 percent. “Phablets are a fad,” proclaims Flurry in its post about this finding.

The OS-specific data is fairly obvious. Medium-sized phones are the dominant form factor across all operating systems except Blackberry, the report also notes. Android dominantes the “phablet” market, while iOS dominates large tablets. The only Windows Phone devices in the top 200 are medium-sized phones.

What is interesting is are the app trends across form factors. “Tablets are gaming machines,” says Flurry, noting that a third of time spent gaming now takes place on larger tablets like the iPad, as well as small tablets and phablets. “And while they command consumer time spent, they represented only 15% of device models in use in February and 21% of individual connected devices. These differences are statistically significant,” the post notes.

And oddly enough, despite the tablets’ larger screens, they don’t see a larger portion of time spent in the books and video categories. Flurry speculates that’s because consumers are consuming a lot of text and video on their smartphones already.

The report concludes that developers concentrate their efforts on medium-sized devices and tablets, not phablets and other small-screened phones.

Article courtesy of TechCrunch

Google To Send Out Invites To Its Glass Explorer Program Over The Next Few Days, No Word On When It Plans To Ship Them

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Google just announced that it will send out invitations in the next few days to those who participated in its #ifihadglass campaign. Later this week, it will contact those who had the best ideas through Google+ and Twitter and invite them to purchase Glass for $1,500 and then pick up their devices at a number of events that the company is planning in San Francisco, New York and L.A. later this year. It’s not clear when exactly Google plans to ship these Glass Explorer Editions.

During I/O last year, Google allowed developers to pre-register for Glass, but it’s been very quiet about the program ever since. Given that it is about to make its selection for the #ifihadglass program public (and with the next I/O kicking off just a few weeks from now), chances are the company will also provide an update to these pre-registered developers soon.

For now, Google stressed in today’s Google+ post, the program is only open to individuals. “We also want to call out that we received great applications from businesses. At the moment, our Explorer Program is only for individuals. However, we are working on connecting with businesses in other ways,” the Google+ team writes.

@lavr_mvlno You’re invited to join our #glassexplorers program. Woohoo! Make sure to follow us – we’ll DM in the coming weeks.—
Project Glass (@projectglass) March 26, 2013

Article courtesy of TechCrunch

BBC Study Confirms Tablets’ Growing Role In TV Consumption, But Also That TV Remains Supreme

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Companies like Google, Twitter and Nielsen — who respectively make money from digital advertising, want to make a lot more from digital ads, and get paid to provide data to justify ads online and offline — are putting some significant effort into showing the connection between how consumers watch TV and use their tablets and smartphones to shape that experience in the U.S.. Now the BBC — via its commercial operations of BBC World News TV and BBC.com — is also weighing in, with an international study out from BBC World News and BBC.com looking at how news is consumed today. It shows that the role that tablets are playing in TV usage — which we already knew was strong in the U.S. — is actually an international phenomenon.

The survey, BBC says, polled some 3,600 consumers across Australia, Singapore, India, United Arab Emirates, South Africa, Poland, Germany, France and the U.S., the BBC, working with InSites Consulting, says this is the biggest study of its kind. The geographical reach complements the ongoing work from Pew Research Center on digital media usage, which focuses on the U.S. only.

Specifically, the BBC notes that it found the following:

– Some 43% of tablet owners say that they watch more TV now than they did five years ago. 83% say they use tablets alongside TV.

– 25-34 year-old professionals are the biggest “news enthusiasts.” But that enthusiasm is still TV-first, other screens second, with tablets remaining distinctly in a secondary, not primary, role. Across all age groups, 42% of news consumption is still happening on TV, with laptops (29%), smartphones (18%) and tablets (10%) scoring in significance.

– Advertising may be appearing in different formats, but users are not surprised by that. The BBC found that “news audiences expect to see advertising nearly as much on mobile.” The exact figures: 79% tablet and 84% smartphone were unsurprised with ads compared to 87% on TV and 84% online. But response times on mobile are still less good. 1 in 7 users said they responded to a mobile ad in the last four weeks with responses to TV and desktop are 1 in 5 and 1 in 4 respectively.

– TV remains first screen. “In breaking news situations, users turn to television as their primary and first device (42%), with the majority (66%) then turning to the internet to investigate stories further. Users rated national and international news of most importance (84%, 82%), closely followed by local news (79%). Financial and business news (61%) were more highly valued than news about sports (56%) and arts/entertainment news (43%).”

“Avid news consumers are hungry for information wherever they are and expect to stay in touch on all the devices they now own. There’s been speculation for years that mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing, but this study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect,” said Jim Egan, CEO of BBC Global News Ltd, in a statement.

But while these conclusions are definitely interesting and will continue to shape what consumer tech services get rolled out, there are two provisos to note.

The first is that the BBC, like Twitter, Google and Nielsen, has a vested interest in showing how well these services work together. For the BBC, it runs a pretty extensive multi-screen operation. The BBC says its “24-hour news and information channel is available in more than 200 countries and territories worldwide, and over 350 million households and 1.8 million hotel rooms. The channel’s content is also available on 151 cruise ships, 40 airlines and 23 mobile phone networks.” Maximizing advertising across that is a priority.

The second is that the BBC and InSites only talked to consumers that were deemed “high earners” and who already owned at least three of the devices in question: TV, smartphone, tablet and laptop. That effectively skews this survey and demonstrates that although there are some strong correlations, at this point in time, they are only true for a part of the population.

Article courtesy of TechCrunch

May 2013
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