LinkedIn announced the addition of new personalized insights that will aid in the job-seeking process.
Product manager Thogori Karago announced in a blog post that the professional network added a feature whereby it recommends jobs on users’ LinkedIn Jobs homepages for which its algorithm determines that users would be in the top 50 percent of applicants, based on the experiences and skills listed in their profiles.
LinkedIn will also highlight companies that are growing rapidly in similar professions on users’ LinkedIn Jobs homepages.
Karago introduced the new features as follows:
In today’s world of ubiquitous online job postings, it’s no longer about finding jobs, but finding the right job and leveraging your competitive edge to land it once you do. Do you have connections at the company? Does the company typically hire from your alma mater or current company? This is the type of insider intelligence that can make all the difference as you’re navigating your job search. With that in mind, we are saying goodbye to the static, one-dimensional jobs boards for good and continuing to build our new job-seeking experience, which surfaces network-driven data to help you search and apply smarter.
Last December, we unveiled brand-new insights on LinkedIn job postings, spotlighting your connections at a hiring company and the team you might work with if you get the job, as well as the company’s growth and hiring trends. Today, we’re extending these types of insights across our Jobs ecosystem to ensure that you’re seeing your “in” front and center as you search and browse job opportunities.
She also provided details on the new additions to personalized insights:
Know when you have the upper hand: Now, when you open your LinkedIn Jobs homepage, we’ll recommend any jobs for which our data signals you’d be in the top 50 percent of applicants, based on the role and the experience and skills listed on your profile.
Keep your eyes on the prize: We will also highlight companies that are growing quickly for professions similar to yours based on company hiring trends over the past 12 months.
Readers: What do you think of these additions to LinkedIn’s personalized insights?
Article courtesy of SocialTimes
Facebook and video-game company Blizzard Entertainment announced that Blizzard will integrate Facebook Login and the Facebook Live API into its games. The Live API will allow Blizzard’s players to stream gameplay directly to their Facebook Timelines.
Blizzard will add Facebook Login to its PC games later this month. This will allow users to sign up for and log in to games such as World of Warcraft, Heroes of the Storm, Hearthstone, Overwatch (pictured) and more using their Facebook accounts.
Meanwhile, the integration of the Facebook Live API will add “Go Live” streaming functionality to Blizzard’s titles. Once this feature becomes available, players will be able to live-stream their gameplay sessions to Facebook, and their friends will be able to subscribe and receive notifications when new streams are available.
In a statement, Gio Hunt, executive vice president of corporate operations at Blizzard, commented:
Blizzard games are best when played with friends, so it’s important to us to provide our players with features and services that make it easy and fun to share their experiences with each other. We’re working closely with Facebook on this integration for Overwatch, as well as our other games, and we look forward to sharing further details on our plans as development progresses.
Readers: What do you think of Facebook Live?
Article courtesy of SocialTimes
Social networks gaining “inspiration” from features on other social networks is nothing new, and in the latest case, LinkedIn is reportedly developing its answer to Facebook’s Instant Articles.
Facebook introduced Instant Articles in May 2015 as a way for publishers to present quick-loading posts containing rich media, and the feature was made available to all publishers at the social network’s F8 global developers’ conference in April.
BuzzFeed News reported last week that LinkedIn has discussed the launch of a similar feature with publishers, and a LinkedIn spokesperson told BuzzFeed News:
Publishers remain a very important part of our content ecosystem, and we are in regular conversations with them about new ways to work together. Our goal is to ensure that we get the right content in front of the right member at the right time to deliver the best member experience possible.
LinkedIn currently relies on business news and blog posts from influencers, and the professional network would likely benefit from the nearly instant load times provided by a feature similar to Facebook’s Instant Articles.
Readers: What have your experiences been like with Facebook Instant Articles, and would you like to see LinkedIn launch a similar feature?
Article courtesy of SocialTimes
More information is available via the Facebook Live page, and here are seven tips shared via a Facebook Media blog post:
Readers: What have your experiences been like so far with Facebook Live?
Article courtesy of SocialTimes
Want your company to get better new recruits, generate lots of positive word-of-mouth and increase sales? Well, there isn’t a magic pill that can make all this happen, but there is something that you have, right now, at your fingertips that can get you there: your employees.
What is employee advocacy?
Employee advocacy is empowering your employees to take to public forums – like Twitter – and become brand ambassadors. Employees have the potential to increase brand exposure and positive sentiment if they are encouraged to tweet about their experiences at your company.
Why is employee advocacy important?
By tweeting about your brand, your employees can illuminate your corporate culture, success stories, training and achievements, and the human side of your business.
How to unlock your employees on Twitter
Twitter is the perfect venue to encourage your employees to talk about your company. All tweets are public, and easily amplified across audience segments – making it ideal for employee messages to reach potential customers.
When launching an employee advocacy campaign, be sure to start with the basics: the why and how.
Let your employees know that you want them to share positive stories about their work experiences through their personal Twitter accounts (if they’re comfortable doing so). If you have any guidelines – such as not showcasing a product before it is released or staying away from certain political topics – be sure to make those clear.
Ultimately, the goal should be to let your employees be themselves on Twitter, while sharing what they love about working at your company.
You may have some employees that do not have a Twitter account, but who want to participate. Help them get started by running Twitter clinics, bringing in an expert to train them on the basic functionality and etiquette of the network.
As you’re building out your employee advocacy program, you might begin to notice one or two employees who are extremely committed to the idea. It can be very effective to choose one to be the informal “leader” or internal champion. This employee’s enthusiasm will rub off on her colleagues, and help ensure the success of the program.
Ideas for employee advocacy campaigns
Your employees might want to tweet freely about your brand, but sometimes they’ll need a bit of a nudge in the right direction. Here are some things you can suggest to them to get the ball rolling:
Article courtesy of SocialTimes | RSS Feed
Digital marketing has a bright future with a sharp increase in effectiveness if we harness sensory metaphors (bright future, sharp increase) in our work.
A new study published in the Journal of Personality and Social Psychology has found that sensory metaphors are more memorable and more successful (in terms of popularity) than non-sensory metaphors (open access draft). The logic is that our five visceral senses (sound, sight, touch, smell and taste), shape our language, our perceptions and our experiences, and so sensorial language cues more mental associations, making the metaphor more immediate, meaningful, and memorable. Like ourselves, it would seem our experiences and language are embodied.
The research ‘Drivers of cultural success: The case of sensory metaphors‘, conducted by Jonah Berger and Ezgi Akpinar looked at data from 5 million books over 200 years and found that sensory metaphors are used more frequently over time than their semantic equivalents (e.g. bright future vs. promising future). Followup experiments with 156 participants found that sensory metaphors are indeed more memorable than non-sensory metaphors, and that they have more associative cues (the metaphor is associated with more things).
What this means is that brands, advertisers and copywriters will enhance the effectiveness of their campaigns and content if we focus on bringing to life the sensorial truth of their communication through sensory metaphor. This latest research confirms another finding that consumers may respond better to taglines that use metaphor (specifically metaphors with figurative and literal meaning) than purely literal language.
With that in mind, ask yourself – or better your customers – which of these sensory metaphors best suit your brand? Use the answer to diagnose how people really feel (sensorially perceive) about your brand, and use that insight to connect with people on a more visceral level using sensorial metaphor.
Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap. Taking this information collectively could indicate that the state of the display advertising market is even worse than we thought, and possibly rife with fraud.
The biggest issues, according to Bob Hoffman, retired CEO and chairman of Hoffman/Lewis Advertising:
MediaPost cofounder Reid Tatoris estimates that fewer than 10 percent of display ads will ever be seen:
We start with the notion that only 15 [percent] of impressions ever have the possibility to be seen by a real person. Then, factor in that 54 [percent] of ads are not viewable (and we already discussed how flawed that metric is), and you’re left with only 8 [percent] of impressions that have the opportunity to be seen by a real person … That’s an unbelievable amount of waste in an industry where metrics are a major selling point.
Marketers have been fighting back through improved technology, or combined efforts such as the Trustworthy Accountability Group. Samuel Scott, director of marketing and communications at Logz.io, has some suggestions for marketers, including demanding full disclosure from advertising partners and abandoning cost-per-impression campaigns until the market becomes more honest.
Scott recommended using ad-fraud-detection software, blocking countries known to provide bot views and fraudulent clicks and, perhaps most important, running manual campaigns. Manual campaigns that focus on specific audiences and don’t rely on nebulous campaigns are probably the best choice given the current display ad environment. There’s a good reason why alternative marketing methods are on the rise.
Readers: What have your experiences been like with display ads?
Images courtesy of Shutterstock.
Article courtesy of SocialTimes Feed