Tag Archive | "experiences"

Add Products to Facebook Dynamic Ads via URL

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Brands using Facebook’s dynamic ads can now add product images via URL, rather than solely via product catalogs on the social network.

Reader Chris Ruberg, digital marketing specialist at OneCommand, shared the screenshot below with SocialTimes.

Advertisers: What have your experiences with dynamic ads been like?


Article courtesy of SocialTimes

LinkedIn will now let you quietly signal when you’re looking for a job

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Former Facebook engineers launch Fabric, an automated personal journal of your life

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LinkedIn Beefs Up Personalized Insights

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LinkedIn announced the addition of new personalized insights that will aid in the job-seeking process.

Product manager Thogori Karago announced in a blog post that the professional network added a feature whereby it recommends jobs on users’ LinkedIn Jobs homepages for which its algorithm determines that users would be in the top 50 percent of applicants, based on the experiences and skills listed in their profiles.


LinkedIn will also highlight companies that are growing rapidly in similar professions on users’ LinkedIn Jobs homepages.


Karago introduced the new features as follows:

In today’s world of ubiquitous online job postings, it’s no longer about finding jobs, but finding the right job and leveraging your competitive edge to land it once you do. Do you have connections at the company? Does the company typically hire from your alma mater or current company? This is the type of insider intelligence that can make all the difference as you’re navigating your job search. With that in mind, we are saying goodbye to the static, one-dimensional jobs boards for good and continuing to build our new job-seeking experience, which surfaces network-driven data to help you search and apply smarter.

Last December, we unveiled brand-new insights on LinkedIn job postings, spotlighting your connections at a hiring company and the team you might work with if you get the job, as well as the company’s growth and hiring trends. Today, we’re extending these types of insights across our Jobs ecosystem to ensure that you’re seeing your “in” front and center as you search and browse job opportunities.

She also provided details on the new additions to personalized insights:

Know when you have the upper hand: Now, when you open your LinkedIn Jobs homepage, we’ll recommend any jobs for which our data signals you’d be in the top 50 percent of applicants, based on the role and the experience and skills listed on your profile.

Keep your eyes on the prize: We will also highlight companies that are growing quickly for professions similar to yours based on company hiring trends over the past 12 months.

Readers: What do you think of these additions to LinkedIn’s personalized insights?

LinkedInUpdatedPersonalizedInsights from SocialTimes on Vimeo.

Article courtesy of SocialTimes

Blizzard Will Allow Users to Stream Its Games Via Facebook Live

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Facebook and video-game company Blizzard Entertainment announced that Blizzard will integrate Facebook Login and the Facebook Live API into its games. The Live API will allow Blizzard’s players to stream gameplay directly to their Facebook Timelines.

Blizzard will add Facebook Login to its PC games later this month. This will allow users to sign up for and log in to games such as World of Warcraft, Heroes of the Storm, Hearthstone, Overwatch (pictured) and more using their Facebook accounts.

Meanwhile, the integration of the Facebook Live API will add “Go Live” streaming functionality to Blizzard’s titles. Once this feature becomes available, players will be able to live-stream their gameplay sessions to Facebook, and their friends will be able to subscribe and receive notifications when new streams are available.

In a statement, Gio Hunt, executive vice president of corporate operations at Blizzard, commented:

Blizzard games are best when played with friends, so it’s important to us to provide our players with features and services that make it easy and fun to share their experiences with each other. We’re working closely with Facebook on this integration for Overwatch, as well as our other games, and we look forward to sharing further details on our plans as development progresses.

Readers: What do you think of Facebook Live?

Article courtesy of SocialTimes

LinkedIn Developing Its Own Version of Facebook Instant Articles?

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Social networks gaining “inspiration” from features on other social networks is nothing new, and in the latest case, LinkedIn is reportedly developing its answer to Facebook’s Instant Articles.

Facebook introduced Instant Articles in May 2015 as a way for publishers to present quick-loading posts containing rich media, and the feature was made available to all publishers at the social network’s F8 global developers’ conference in April.

BuzzFeed News reported last week that LinkedIn has discussed the launch of a similar feature with publishers, and a LinkedIn spokesperson told BuzzFeed News:

Publishers remain a very important part of our content ecosystem, and we are in regular conversations with them about new ways to work together. Our goal is to ensure that we get the right content in front of the right member at the right time to deliver the best member experience possible.

LinkedIn currently relies on business news and blog posts from influencers, and the professional network would likely benefit from the nearly instant load times provided by a feature similar to Facebook’s Instant Articles.

Readers: What have your experiences been like with Facebook Instant Articles, and would you like to see LinkedIn launch a similar feature?


Article courtesy of SocialTimes

7 Best Practices for Facebook Live

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Use of Facebook Live continues to skyrocket, and the social network shared some best practices for users and brands looking to take full advantage of the video livestreaming feature.

More information is available via the Facebook Live page, and here are seven tips shared via a Facebook Media blog post:

  1. Alert friends and followers about plans to broadcast live, in order to build up anticipation.
  2. Ensure that you have a strong enough connection to broadcast live video, preferably WiFi or 4G. Facebook said the “Go Live” button will be grayed out if the signal is not strong enough to support Facebook Live.
  3. Post a description of what you are about to share before going live.
  4. Ask friends and followers to sign up for notifications so that they are aware of your Facebook Live offerings.
  5. Respond to comments by saying hello and mentioning the names of users who comment.
  6. Stay live for longer time periods: Facebook recommends at least 10 minutes, and the feature supports broadcasts up to 90 minutes.
  7. Use Facebook Live often and try different things.

Readers: What have your experiences been like so far with Facebook Live?


Article courtesy of SocialTimes

Nutanix CEO & Serial Entrepreneur Dheeraj Pandey On “Letting Go” As A Leader

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How to Transform Your Employees Into Advocates Using Twitter

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Want your company to get better new recruits, generate lots of positive word-of-mouth and increase sales? Well, there isn’t a magic pill that can make all this happen, but there is something that you have, right now, at your fingertips that can get you there: your employees.

What is employee advocacy?

Employee advocacy is empowering your employees to take to public forums – like Twitter – and become brand ambassadors. Employees have the potential to increase brand exposure and positive sentiment if they are encouraged to tweet about their experiences at your company.

Why is employee advocacy important?

According to Edelman’s Trust Barometer, people trust company employees even more than the CEO. So while it might be nice to get your CEO tweeting, you shouldn’t neglect your employees.

By tweeting about your brand, your employees can illuminate your corporate culture, success stories, training and achievements, and the human side of your business.

How to unlock your employees on Twitter

Twitter is the perfect venue to encourage your employees to talk about your company. All tweets are public, and easily amplified across audience segments – making it ideal for employee messages to reach potential customers.

When launching an employee advocacy campaign, be sure to start with the basics: the why and how.

Let your employees know that you want them to share positive stories about their work experiences through their personal Twitter accounts (if they’re comfortable doing so). If you have any guidelines – such as not showcasing a product before it is released or staying away from certain political topics – be sure to make those clear.

Ultimately, the goal should be to let your employees be themselves on Twitter, while sharing what they love about working at your company.

You may have some employees that do not have a Twitter account, but who want to participate. Help them get started by running Twitter clinics, bringing in an expert to train them on the basic functionality and etiquette of the network.

As you’re building out your employee advocacy program, you might begin to notice one or two employees who are extremely committed to the idea. It can be very effective to choose one to be the informal “leader” or internal champion. This employee’s enthusiasm will rub off on her colleagues, and help ensure the success of the program.

Ideas for employee advocacy campaigns

Your employees might want to tweet freely about your brand, but sometimes they’ll need a bit of a nudge in the right direction. Here are some things you can suggest to them to get the ball rolling:

  • Behind-the-scenes photos of an interesting meeting or conference
  • Company-wide events like luncheons, pub night or training
  • Photos from community or charity events they participate in outside of work hours
  • One-on-one work they’ve done with/for a client
  • Their recent training retreat or certification

Article courtesy of SocialTimes | RSS Feed

The #ILookLikeAnEngineer Community Hosted One Of The Most Powerful, Inspiring Tech Events I’ve Ever Attended

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October 2016
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