Tag Archive | "family"

First Lady Michelle Obama Joins Snapchat

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One of Snapchat’s newest users is none other than first lady Michelle Obama.

Obama launched the MichelleObama Snapchat account in part to promote her Let Girls Learn trip to Liberia, Morocco and Spain and to share stories of the 62 million girls around the world who have no access to education.

Kelsey Donohue, who works in Obama’s office of communication, wrote in a blog post:

It’s no secret, young people today are avid Snapchatters—more than one-half of 13- to 34-year-old smartphone users are snapping their daily adventures. By following the first lady on Snapchat, you will see stories of the 62 million girls around the world who aren’t in school and find ways you can take action. You will learn more about ways to stay active and healthy—plus see the White House kitchen garden from planting to harvest. You will hear stories from members of our Joining Forces community. You will meet students who are beating the odds to Reach Higher to go to college. Plus, we promise many guest appearances from Bo and Sunny, too.

Next week we are taking the First Lady’s followers abroad on the First Lady’s Let Girls Learn trip to Liberia, Morocco and Spain to visit young girls who are working hard to for their education. Stay tuned for behind-the-scenes snaps from her trip, including posts from actresses and advocates Meryl Streep and Freida Pinto.

And The White House added in a press release:

As part of Let Girls Learn, the First Lady–joined by Malia and Sasha Obama and Marian Robinson–will visit Margibi County, Liberia; Marrakech, Morocco; and Madrid from June 27 through July 1. The first lady and her family will return to Washington, D.C., July 1.

In Liberia, the first lady will visit a Peace Corps training facility in Kakata, where she will meet with girls and young women participating in a GLOW (Girls Leading Our World) Camp. Her visit will highlight both the Peace Corps’ work to help girls in underserved communities build self-confidence, communication and other leadership skills and new programming from the U.S. Agency for International Development aimed at improving access to quality education and life skills for adolescent girls across Liberia.

Also in Liberia, the first lady will visit a school in Unification Town for a discussion with adolescent girls who have faced serious obstacles in attaining an education. This discussion will be moderated by actress Freida Pinto, an advocate for girls’ education. The conversation will highlight both the educational barriers girls face as Liberia moves beyond the Ebola epidemic and the U.S. government’s efforts to continue to address those barriers and provide adolescent girls with equitable access to safe and quality education. President Ellen Johnson Sirleaf will join Obama during her visit. The first lady’s events in Liberia will take place June 27.

In Morocco, the first lady—joined by Meryl Streep, also an advocate for girls’ education, and Freida Pinto—will participate in a conversation with adolescent girls moderated by CNN’s Isha Sesay. In the discussion, participants will discuss the challenges many girls in the region face in getting a quality education. The first lady’s visit will also highlight commitments made by the U.S. government through the Millennium Challenge Corp. and USAID in partnership with the Kingdom of Morocco to help adolescent girls in Morocco go to school and stay in school. The first lady will be in Morocco June 28 and 29.

In Madrid, the first lady will deliver a speech on Let Girls Learn to girls and young women, sharing the stories of girls she has met in Liberia and Morocco–and her prior travels–and highlighting new commitments to support Let Girls Learn. Obama will encourage the audience to value their own educational opportunities, continue to strive for progress for girls and young women in their country and take action to help the more than 62 million girls around the world who are out of school. This event will take place June 30. While in Spain, the first lady will also meet with Her Majesty Queen Letizia.

Snapchat users: Will you follow Michelle Obama?

MichelleObamaLetGirlsLearn

Article courtesy of SocialTimes

Top 10 Media Publishers, May 2016: The Dodo Continues to Soar

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In May, U.S. media publishers accounted for more than 1.4 billion total social actions (likes, comments, shares, retweets, dislikes), with 710 million actions from Instagram, 639 million from Facebook, 57 million from Twitter and 15 million from YouTube (excluding views).

The media publishing industry represented 22 percent of all actions taken on content published by U.S. brands in May. Total actions for the media publishing industry grew 2 percent compared with April, driven predominantly by Instagram.

Among the top 10, The Dodo saw the highest growth in engagement for the second consecutive month, at 25 percent, jumping from No. 7 in April to No. 5 in May. Tasty, Bleacher Report and National Geographic maintained their top spots on Facebook, Twitter and Instagram, respectively.

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Key engagement drivers in May

Video drove 78 percent of The Dodo’s Facebook engagement in May, with videos of a baby and her puppy, rescue stories and edible six-pack rings that will save marine animals’ lives leading its top performing posts.

BuzzFeed’s 13 percent growth in May was driven by a 17 percent growth in Instagram actions and 16 percent growth in Facebook actions compared with April. BuzzFeed’s top Instagram content featured memes and reposts of Tumblr threads about cute and funny animals. On Facebook, BuzzFeed’s top posts were impressive videos of animals, rescuers and dancers.

Finally, BuzzFeed Video saw 12 percent growth in May driven by its 14 percent increase in Facebook video actions. The media publisher’s top content featured videos across a variety of interesting and touching topics, including personality tests, dermatologists, stories of survival and babies.

Fastest-growing categories and publishers

The fastest-growing categories by social engagement month-over-month were family (55 percent), driven by Scary Mommy; politics (6 percent), driven by Breitbart and Western Journalism; and fashion and style (5 percent), driven by Vogue.

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Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business.

Article courtesy of SocialTimes

Google Family Library goes live this summer, will allow families to share Google Play purchases

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mobile-born tablet

A closer look at Samsung’s connected Family Hub Refrigerator

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Samsung Smart Hub

Meet Oasis, Amazon’s smaller, lighter, grippier Kindle

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Google Calendar’s newest feature uses machine learning to help you actually accomplish your goals

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Where Will You Find The Happiest Twitter Users on Earth?

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Despite recent growing pains, Twitter still generates a wealth of data that can tell us all kinds of things about its users.

Last week, we examined where the most hateful Twitter users live; this week we take a look at where the happiest Twitter users in the world are.

Brandwatch, a provider of social listening and analytics tools, listened to millions of conversations to uncover how people talk about both good and bad days online, and described their general outlook on life.

Globally, English speaking countries including Australia, Ireland, and the U.K. were more likely to talk about their good days rather than bad.

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In the U.S., the West and South were more likely to express a positive outlook than those in the Midwest and Northeast. Of the 20 U.S. cities analyzed, Denver and Los Angeles were the U.S. cities with the highest happiness scores; Louisville and Fort Worth ranked the lowest.

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Overall, men and women like to discuss general life well-being in positive terms equally. However, men describe their daily wellness more positively than women. In fact, the report indicates that women like to use more “life” terms, while men prefer “day” terms.

When broken down by topics relating to family and friends, work and money, people are likely to be just as positive about money as they are about friends and family when discussing their day, according to the report. However, people are less positive when discussing how these topics affect their life.

According to Brandwatch:

These findings suggest that while topics Friends & Family and Money are sources of happiness in the short term, Friends & Family is the greatest source of positivity surrounding conversations related to long term well-being.

Twitter_Happiness_Work_Life

The report also indicates that people are more likely to be positive during the weekend than they are during the workweek. In fact, during the workweek, people are more likely to discuss their daily well-being, whereas on the weekend people talk more about the quality of their lives overall.

For more insights, check out the full report.

Article courtesy of SocialTimes

Uber debuts Family Profiles to let you pay for others’ rides

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uber-app-ios

Should Your Small Business Create a Snapchat Geofilter?

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Snapchat has made it easier for brands to create their own geofilters, but should small businesses invest in this?

For brands trying to connect with millennials, or show that they’re socially-savvy, creating a custom Snapchat geofilter could be a huge boost.

Jay Hawkinson, senior vp of client success at SIM Partners, told SocialTimes that he feels these custom geofilters are a great idea for businesses:

Snapchat Geofilters communicate the “where and when” of a snap, giving brands an opportunity to engage with consumers in the moment. From an event and location-based marketing perspective, they give brands an opportunity to create shared experiences with consumers as well as another way to activate their sponsorships. For example, a brand sponsoring a car at the Indy 500 might do a Snapchat Geofilter that highlights their car and driver. Fans in the stands could then share snaps with their friends using that filter to celebrate their favorite driver and commemorate being at the event.

Blue Fountain Media tried this, and it really enjoyed the experience. It bought a 4-hour block on a Friday for roughly $30, created a geofilter for its Madison Ave. business and generated about 4,000 impressions.

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CMO Yoni Ben-Yehuda made the decision to try a Snapchat geofilter to see how clients and employees could use it, and he was thrilled with the results:

We wanted to own the location of our offices – we are geographically located in a part of the city where there are a lot of other businesses  – we could use a geo-fence (quite small) to capture a ton of competitor locations as well as business locations. By capturing a 2 block area in New York, we were able to reach a couple of hundred companies.

Ben-Yehuda told SocialTimes that the technology is something Blue Fountain Media can use again in the future, as well as recommend to clients. Though you don’t see a whole host of metrics with a custom geofilter, Ben-Yehuda had some advice for brands considering this feature:

I think one of the big things we found is that it needs to be a pretty targeted location. Targeting a large amount of area will be expensive, which for larger brands may be fine, but for smaller brands – it needs to be pretty honed in.

Creativity is king–there is a lot of competition even in small areas, in our area we were one of 5 custom filters at the time, the creative needs to be good enough to stand out and relate.

It needs to be pre-planned. There is a 16 hour lead time (although it was about 20 minutes before the filter was approved after submission) and once it is approved there is no room for edits. Despite the fact that it seems like a simple process, expectations need to be set with clients.

Hawkinson had more thoughts for brands wanting to dip their toe in the pool:

As always, brands should stay true to themselves and their users and strive to fit well within the context of the location or event. Snapchat users add geofilters when they want to share where they are with their family and friends — focus on how your brand can enhance that experience.

On-demand geofilters are now available in the U.S., the U.K. and Canada, and will come to more locations soon.

Readers: What do you think of Snapchat’s geofilters?

Article courtesy of SocialTimes | RSS Feed

Glow Debuts A New App For Tracking Baby’s Milestones, Plus Plans For Premium Services

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