With widespread adoption of social networks for maintaining relationships, it’s become increasingly easy to peep into the lives of the people around us. This may have led to a trend in aggressive oversharing, which exposes more of our data more often. With this exposure, it seems that parents have been able to get greater insight into the lives of their children, even if they’re attending college.
Lori Rozsa, a contributor to the New York Times Motherlode blog, provides insight into college life by using Yik Yak’s remote feed viewing feature – PEEK. Rozsa’s experience as a “recovering helicopter parent” drove her to investigate her child’s college feed. Since these updates were anonymous, she was only able to get a general sense of the campus, and not specific updates from her child.
If you happen to have a kid at one of those colleges, you can get some insight into what is going on there, the good and the bad. That’s why I peek. It’s like an unofficial newsfeed from a college, targeting just that campus. It’s not what you see on Facebook and Twitter, and it is definitely not the view you get at Parents and Family Weekend.
Social media has made it easier than ever to pry, and while safety is a prime concern another concern has emerged too: reputation management. Data from a Pew Research study revealed that nearly 70 percent of parents are concerned that the online activity of their children could have negative long term impacts.
And where else but college do most young people make their mistakes? There is a long list of people who have damaged their careers by posting to social networks, and college students have been expelled for their social media activity. Indeed, parents may be right to be concerned, even when it comes to anonymous apps.
Image courtesy of Yik Yak’s Facebook page.
Article courtesy of SocialTimes Feed
Here’s a look at some of our top stories from the first six months of the year.
I’ve used it for about 45 minutes today and I don’t think I’ll ever go back to the old app. You learn the gestures in minutes; it’s really easy to skim and find and explore; and it is quick and joyful. At this moment, it’s the top featured app on the app store and it has more than 2,500 reviews – and 4.5 out of 5 stars. Let’s see if the enthusiasm wanes over the next weeks and months or if the momentum continues to build. I expect we’ll hear some multi-million numbers in the next few days.
Those who are responsible for social marketing need to accept Facebook for what it is now, not what it was a year ago or five years ago. Facebook is not a solution where you’ll have the message in front of 100 percent of your hard-earned fans, or even 50 percent. But in terms of a freemium platform? It’s pretty awesome.
Facebook, Google+, Instagram, and Twitter are never an “or” alternative
They are different and complementary, not opposed to each other. Facebook has some of the best targeting options for businesses. For some of us, leaving Facebook in order to rely solely upon Google AdWords targeting capabilities would be business suicide. Look at Facebook as a component of your strategy, not the whole thing. If most of your audience is on Pinterest, or Google +, focus more energy there, but why leave the place where the people you need to reach are spending most of their time?
When comparing Facebook Messenger and WhatsApp, Acton said that Facebook has agreed to keep them “separate, but equal,” and notes that they are still different modes of communication:
“I think, as they will continue to operate independently, each will continue to experiment in its own way with features and capabilities. Over time, if something is supremely successful, I would expect both platforms to support it. Facebook, I think, recently offered some video and camera capabilities that we’ve already had. Hell, iMessage is adding stuff. A lot of times, people copy from each other.”
There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.
As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed.
Part II, featuring the top stories from July through December, will be posted Tuesday.
Readers: What do you think was the top Facebook story of the year?
Article courtesy of Inside Facebook