Tag Archive | "family"

Fitbit Announces The Alta, A $130 Customizable Fitness Band

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Fitbit Alta Family 2

First Snapchat Network Naritiv Raises $3 Million in Series A Funding

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Snapchat content marketing platform Narativ, which claims to be the first media company born on Snapchat, announced recently that it has raised $3 million Series A funding — led by Third Wave Digital and Allen DeBevoise, with funds also coming from Disney and Luminari Capital.

Currently, Naritiv’s network on Snapchat gets more than 16 billion views per month and, to date, has had more than 1 billion total branded views.

Narativ will use this funding to develop the company’s technology, grow the team and help more brands find success on Snapchat.

Daniel Leff of Luminari Capital and DeBevoise will join the company’s board of directors.

unspecifiedDeBevoise commented on the funding in a press release:

Naritiv created the industry standard for branded Snapchat content, and is responsible for helping brands go from zero to millions of views on the social platform in a matter of weeks. Their expertise in creating the best content on Snapchat will become increasingly crucial this year as brands try to develop deeper connections with consumers.

Founded in 2014, Naritiv has worked with Freeform (formerly known as ABC Family), Coca-Cola, Fox, Marriott and many other brands to gain traction on Snapchat.

Naritiv worked with Freeform to build buzz for the popular show Pretty Little Liars, helping the show’s account gain more than 1.5 million followers. During Disney’s Force Friday global event, Naritiv led a campaign for Sphero that earned 10.3 million views (and 69.1 seconds watched), earning Naritiv two Shorty Award nominations.

Article courtesy of SocialTimes | RSS Feed

WhatsApp Tops 1 Billion Monthly Active Users

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Facebook co-founder and CEO Mark Zuckerberg said during the company’s fourth-quarter earnings call last week that WhatsApp was approaching 1 billion monthly active users, and that milestone was surpassed Monday.

News of the cross-platform messaging application topping 1 billion MAUs was shared in a WhatsApp blog post and by WhatsApp co-founder Jan Koum and Zuckerberg.

WhatsApp said in its blog post:

As of today, 1 billion people are using WhatsApp.

That’s nearly one in seven people on Earth who use WhatsApp each month to stay in touch with their loved ones, their friends and their family.

We are proud of this milestone, and we’re humbled by the extraordinary ways all of you have used WhatsApp. Whether it’s sharing vital information during natural disasters or health emergencies, finding a date, growing a small business, buying an engagement ring or seeking a better life–we’re honored to be a small part of what people are doing to make their lives and the lives of those around them better.

Koum shared the graphic below containing the following statistics about WhatsApp:

  • 42 billion messages sent per day.
  • 1.6 billion photos shared per day.
  • 1 billion groups.
  • 53 languages supported.
  • 250 million videos shared per day.
  • 57 engineers (and Koum noted that the company is looking to grow that total).

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He wrote:

1 billion users. Couldn’t be more proud of our small team doing so much in just seven years.

And Zuckerberg wrote:

WhatsApp’s community has more than doubled since joining Facebook. We’ve added the ability for you to call loved ones far away. We’ve dropped the subscription fee and made WhatsApp completely free. Next, we’re going to work to connect more people around the world and make it easier to communicate with businesses.

There are only a few services that connect more than 1 billion people. This milestone is an important step toward connecting the entire world.

Readers: What are your thoughts on WhatsApp reaching 1 billion monthly active users?

Article courtesy of SocialTimes | RSS Feed

Report: 90% of Millennial Parents Find Social Media Helpful

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Millennials are of particular curiosity, from how they interact with technology, to their impact on workplace culture, and society at large. This generation is often accused of being shallow, self-centered and apathetic — oft used terms from older generations to their successors — but as Millennials get older, it’s becoming clear family is something they hold dear.

And while family values are important to millennials, there’s little information on what being a parent means to this maturing generation. Crowdtap conducted a study of 1,000 millennial parents with at least one child 10 or younger to get a clearer sense of how they see themselves in the both the physical and digital world.

Much like older generations, millennials just want to be good parents, and define “good parenting” as “being their for your family” and “putting your child’s needs and wants above your own.” However, millennial dads are more concerned with the “being there” part, seeing their role in the family as different and more involved than their fathers’. Millennial moms, on the other hand, want to raise tech savvy digital natives. In fact, moms were 35 percent more likely to refer to “technology” and “social media” than dads were.

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Millennials turn to their own mothers for parenting advice most often; however, they are 2X more likely to rely on the internet than to ask advice from other people, according to the report. What’s more, as their parental responsibilities increase: 37 percent of moms and nearly 50 percent of dads use social once a day for the purpose of parenting.

Despite its reputation as a network for moms, dads cited Pinterest as the site they visit most often since becoming a parent. Moms pointed to YouTube as the site they visit more. More than 90 percent of both moms and dads found social media somewhat to extremely helpful to their parenting.

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Unfortunately millennials also find social media distracting and sometimes overwhelming. 20 percent of both millennial moms and dads indicated that social distracted them from time with family and friends. Moms, however, were more likely to experience increased social pressure and information overload than dads.

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Check out the full report for more information on the role of technology and the digital shopping habits of millennial parents.

Image courtesy of Quka / Shutterstock.com.

Article courtesy of SocialTimes | RSS Feed

Parents Spend 1.3 Times More Time on Facebook Than Non-Parents (Study)

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Mobile devices have become vital tools for parents, according to a new study by Facebook IQ.

The social network’s research arm interviewed parents aged 25 through 65 of infants, toddlers, adolescents and teens in eight markets–Australia, Brazil, Canada, Germany, Mexico, Spain, U.K. and U.S.—analyzing Facebook and Instagram data with help from Ipsos MediaCT and Sound Research, and the study’s findings included:

  • Parents spend 1.3 times more time on Facebook than non-parents.
  • Millennial parents (aged 18 through 34) were 30 percent more likely than baby boomer parents (50 through 65) to use their mobile devices to make more informed purchase decisions.
  • 83 percent of parents said they have access to more information than their parents did.
  • 70 percent said they are more informed than their parents were, with that figure jumping to 76 percent for baby boomers, who gained access to the Internet and mobile devices at later stages in life.
  • More than 50 percent of parents said their child or children have more impact on purchasing decision than they did while growing up.
  • 50 percent believe they listen to their child or children more than their parents listened to them.
  • 83 percent of parents described their families as loving.
  • 77 percent said their families were happy.
  • 48 percent expressed concerns about money.
  • 39 percent said they were time-crunched.
  • 38 percent said their families are at their best when they are at their best.

Facebook IQ said in a blog post revealing the results:

Having a child changes everything, including parents’ relationship with their mobile phones. Moms’ and dads’ mobile phones have become their lifeline to managing schedules, keeping tabs on teens and sharing their kids’ key milestones. By observing behavior on Facebook, we see that parents overindex on mobile usage.

Mobile devices aren’t just about navigating the confusing waters of parenthood–they are also helping parents make more informed purchasing decisions. Equipped with their mobile devices, parents can get opinions, price comparisons and reviews before they make purchasing decisions.

FacebookIQParentsSnackableContent

With their attachment to mobile and to technology in general, parents today have greater access to more information and opinions on everything from breastfeeding to education, allowing them to validate, reinforce or question their perspectives and actions.

Having such unprecedented access to information can be a double-edged sword. On one end, technology allows parents to gather support from friends, family and other sources, while on the other, parents are also at risk of feeling more confused than confident.

FacebookIQParentsEmpower

There’s no right way to parent a child, but with the proliferation of parenting advice, it’s easy to feel that there’s a wrong way.

While parents are sharing more decisions with their children, they are also learning to prioritize their own needs so they can be better equipped to tend to their family. Parents are increasingly realizing that if they take care of themselves first, they’ll be able to deal with their daily responsibilities and stresses and tend to their family’s needs in a loving and energetic way.

FacebookIQParentsHashtags

Readers: What did you think of Facebook IQ’s findings?

FacebookIQParentsPeopleToo

Article courtesy of SocialTimes | RSS Feed

Flayk Family Management App Launches on iOS, Android

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Flayk has announced the launch of its family management app on iOS and Android devices. The app allows users to coordinate the lives of multiple members in a family or group, even if they live in different locations.

The Flayk app offers a shared calendar and sharable to-do lists, so each family member can keep track of other users’ schedules. When users run into schedule conflicts or unexpected delays and issues (like car trouble, as an example), they can ‘flayk’ an upcoming event to alert other group members to the trouble, so someone else can complete the task instead.

Flayk is available in basic (free) and premium versions. For a limited time, users can try the premium version of Flayk for free for the first month, with the normal price being $1.99 per month or $18.99 per year.

Flayk Premium offers an ad-free experience, as well as additional features, like a points-based rewards system. This system allows family members to earn points as they complete tasks, and redeem their points for prizes the family chooses. For instance, a child could redeem their points to skip doing a specific chore.

In a statement, Mike Seeger, founder of Flayk, commented:

I wanted to create something that would take you above and beyond group texting, sticky notes and calendar magnets on the fridge, because in today’s fast-paced world, families need solutions that respond in real time. A few years ago, I started thinking that everyone can use a little help keeping it all together, and the idea for Flayk was born.

Flayk is available to download for free on the iTunes App Store and Google Play.

Article courtesy of SocialTimes | RSS Feed

A Holiday Perspective On Technology And Consumerism

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Games Like Angry Birds Friends And Risk Hit The Chromecast Right Before The Holidays

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Don’t Panic! Your Instagram (Probably) Wasn’t Just Hacked

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10 Great Family Board Games To Get The Kids (And You) Off Of The iPad

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