Despite recent growing pains, Twitter still generates a wealth of data that can tell us all kinds of things about its users.
Last week, we examined where the most hateful Twitter users live; this week we take a look at where the happiest Twitter users in the world are.
Brandwatch, a provider of social listening and analytics tools, listened to millions of conversations to uncover how people talk about both good and bad days online, and described their general outlook on life.
Globally, English speaking countries including Australia, Ireland, and the U.K. were more likely to talk about their good days rather than bad.
In the U.S., the West and South were more likely to express a positive outlook than those in the Midwest and Northeast. Of the 20 U.S. cities analyzed, Denver and Los Angeles were the U.S. cities with the highest happiness scores; Louisville and Fort Worth ranked the lowest.
Overall, men and women like to discuss general life well-being in positive terms equally. However, men describe their daily wellness more positively than women. In fact, the report indicates that women like to use more “life” terms, while men prefer “day” terms.
When broken down by topics relating to family and friends, work and money, people are likely to be just as positive about money as they are about friends and family when discussing their day, according to the report. However, people are less positive when discussing how these topics affect their life.
According to Brandwatch:
These findings suggest that while topics Friends & Family and Money are sources of happiness in the short term, Friends & Family is the greatest source of positivity surrounding conversations related to long term well-being.
The report also indicates that people are more likely to be positive during the weekend than they are during the workweek. In fact, during the workweek, people are more likely to discuss their daily well-being, whereas on the weekend people talk more about the quality of their lives overall.
For more insights, check out the full report.
Article courtesy of SocialTimes
Snapchat has made it easier for brands to create their own geofilters, but should small businesses invest in this?
For brands trying to connect with millennials, or show that they’re socially-savvy, creating a custom Snapchat geofilter could be a huge boost.
Jay Hawkinson, senior vp of client success at SIM Partners, told SocialTimes that he feels these custom geofilters are a great idea for businesses:
Snapchat Geofilters communicate the “where and when” of a snap, giving brands an opportunity to engage with consumers in the moment. From an event and location-based marketing perspective, they give brands an opportunity to create shared experiences with consumers as well as another way to activate their sponsorships. For example, a brand sponsoring a car at the Indy 500 might do a Snapchat Geofilter that highlights their car and driver. Fans in the stands could then share snaps with their friends using that filter to celebrate their favorite driver and commemorate being at the event.
Blue Fountain Media tried this, and it really enjoyed the experience. It bought a 4-hour block on a Friday for roughly $30, created a geofilter for its Madison Ave. business and generated about 4,000 impressions.
CMO Yoni Ben-Yehuda made the decision to try a Snapchat geofilter to see how clients and employees could use it, and he was thrilled with the results:
We wanted to own the location of our offices – we are geographically located in a part of the city where there are a lot of other businesses – we could use a geo-fence (quite small) to capture a ton of competitor locations as well as business locations. By capturing a 2 block area in New York, we were able to reach a couple of hundred companies.
Ben-Yehuda told SocialTimes that the technology is something Blue Fountain Media can use again in the future, as well as recommend to clients. Though you don’t see a whole host of metrics with a custom geofilter, Ben-Yehuda had some advice for brands considering this feature:
I think one of the big things we found is that it needs to be a pretty targeted location. Targeting a large amount of area will be expensive, which for larger brands may be fine, but for smaller brands – it needs to be pretty honed in.
Creativity is king–there is a lot of competition even in small areas, in our area we were one of 5 custom filters at the time, the creative needs to be good enough to stand out and relate.
It needs to be pre-planned. There is a 16 hour lead time (although it was about 20 minutes before the filter was approved after submission) and once it is approved there is no room for edits. Despite the fact that it seems like a simple process, expectations need to be set with clients.
Hawkinson had more thoughts for brands wanting to dip their toe in the pool:
As always, brands should stay true to themselves and their users and strive to fit well within the context of the location or event. Snapchat users add geofilters when they want to share where they are with their family and friends — focus on how your brand can enhance that experience.
On-demand geofilters are now available in the U.S., the U.K. and Canada, and will come to more locations soon.
Readers: What do you think of Snapchat’s geofilters?
Article courtesy of SocialTimes | RSS Feed
Snapchat content marketing platform Narativ, which claims to be the first media company born on Snapchat, announced recently that it has raised $3 million Series A funding — led by Third Wave Digital and Allen DeBevoise, with funds also coming from Disney and Luminari Capital.
Currently, Naritiv’s network on Snapchat gets more than 16 billion views per month and, to date, has had more than 1 billion total branded views.
Narativ will use this funding to develop the company’s technology, grow the team and help more brands find success on Snapchat.
Daniel Leff of Luminari Capital and DeBevoise will join the company’s board of directors.
Naritiv created the industry standard for branded Snapchat content, and is responsible for helping brands go from zero to millions of views on the social platform in a matter of weeks. Their expertise in creating the best content on Snapchat will become increasingly crucial this year as brands try to develop deeper connections with consumers.
Founded in 2014, Naritiv has worked with Freeform (formerly known as ABC Family), Coca-Cola, Fox, Marriott and many other brands to gain traction on Snapchat.
Naritiv worked with Freeform to build buzz for the popular show Pretty Little Liars, helping the show’s account gain more than 1.5 million followers. During Disney’s Force Friday global event, Naritiv led a campaign for Sphero that earned 10.3 million views (and 69.1 seconds watched), earning Naritiv two Shorty Award nominations.
Article courtesy of SocialTimes | RSS Feed