Tag Archive | "family"

Add Another Layer To History With StoryCorps’ Great Thanksgiving Listen

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10 Tech Buzzwords And How To Explain Them To Your Extended Family

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Townsquared Raises $5.3M To Expand A Nextdoor-Like Experience For Local Retail, Small Businesses

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U.S. Hispanics, African and Asian Americans and Facebook Video

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Facebook users who identify themselves as U.S. Hispanics, African Americans or Asian Americans are 1.3 times more likely than average users to say that video helps them stay connected with their cultures.

Facebook IQ commissioned a survey by Qualtrics to study the value of video on the social network to multicultural audiences, and its other findings included:

  • 86 percent of African Americans believe cultural heritage is important to the way they define themselves, along with 84 percent of U.S. Hispanics and 81 percent of Asian Americans.
  • U.S. Hispanics are 1.5 times more likely than average users to watch video on their mobile phones or tablets multiple times per day, and that figure is 1.3 times for the other two groups.
  • Video topics that create cultural connections with multicultural audiences include family, food, language, music and sports.
  • Multicultural affinity clusters on Facebook are 1.3 times more likely than the average user to consume video content from brands longer.

FacebookIQCulturalConnectionVideo1 FacebookIQCulturalConnectionVideo2

Facebook IQ also offered the following takeaways for marketers on the social network:

  • Deliver mobile-friendly video: Multicultural audiences report watching video multiple times per day on either their mobile phones or tablets. Design video to play both with and without sound, engaging viewers even if a video is playing silently inline.
  • Capture attention with culturally relevant content: U.S. Hispanics and Asian Americans prefer watching video in English and in their native language. Employ “thumb-stopping creative” to bring brands to life with video that captures the importance of culture, perhaps including phrases from a viewer’s native language.
  • Understand video content preferences: Videos with content related to family, food, language, music and sports can create cultural connections. Consider catering to video-watching interests by featuring categories that appeal to U.S. Hispanics, African Americans and Asian Americans. For instance, showcase sports teams to U.S. Hispanic males, feature celebrities for African Americans and include how-to content for Asian American females.

Readers: What did you think of the findings by Facebook IQ and Qualtrics?

Article courtesy of SocialTimes | RSS Feed

Mark Zuckerberg: Facebook Will Expand Use of Safety Check

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Facebook co-founder and CEO Mark Zuckerberg responded to questions about why the social network’s Safety Check feature was turned on after Friday’s terrorist attacks in Paris, but not after similar incidents in other places.

Zuckerberg wrote in a comment accompanying his temporary profile picture showing support for France:

Many people have rightfully asked why we turned on Safety Check for Paris but not for bombings in Beirut and other places.

Until yesterday, our policy was only to activate Safety Check for natural disasters. We just changed this and now plan to activate Safety Check for more human disasters going forward, as well.

Here’s more detail on Safety Check and our policy for deploying it from the Facebook Safety page: https://www.facebook.com/fbsafety/posts/930229667014872.

Thank you to everyone who has reached out with questions and concerns about this. You are right that there are many other important conflicts in the world.

We care about all people equally, and we will work hard to help people suffering in as many of these situations as we can.

Readers: Did any of your family or friends use Safety Check to let you know they were safe in Paris, or from other locations where the feature was deployed?


Article courtesy of SocialTimes | RSS Feed

iHeartMedia Launches iHeartRadio Family Music Streaming App

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iHeartMedia has announced the release of iHeartRadio Family, a new standalone music streaming and storytelling app, launched in partnership with Build-A-Bear Workshop. The app was designed for children aged four to 11 and their families, and offers a variety of radio stations featuring artists like Taylor Swift, Demi Lovato and Justin Bieber.

The iHeartRadio Family app offers dozens of live radio and iHeartRadio Originals stations, including options like Build-A-Bear Workshop Radio, stations featuring guest DJs like Selena Gomez and Nick Jonas, a movie soundtrack station and exclusive stations hosted by social media stars, among others. The app will also offer themed and seasonal live stations, including North Pole Radio, hosted by Santa Claus, which will be available from now until the end of 2015.

While listening to a curated station (as opposed to a live station), users can swipe on the screen to skip songs, and have a limited number of skips to spend at one time. Specifically, users are limited to six skips per station per hour, and a total of 15 skips per day.

In a statement, Chris Williams, chief product officer of iHeartRadio, commented:

Ninety-three percent of Americans tune in to the radio each week and spend nearly three hours a day listening to their favorite music and stations. We know music is already a big part of family life, so we’ve hand-selected the music and stations we know kids will love and put it all in one app designed for kids—the new iHeartRadio Family App.

iHeartRadio Family is now available to download for free on the iTunes App Store, Google Play and Amazon Appstore. iHeartMedia joins other companies who have released products for younger users, following apps like Vine Kids and YouTube Kids, which both launched earlier this year.

Article courtesy of SocialTimes | RSS Feed

Airbnb Safety Practices Challenged By Story Of A Father’s Death

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“Circle With Disney” Is A New Device That Helps Families Manage Online Usage And Apps

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Curious World Debuts A Subscription Service For Kid-Friendly Videos, Games And Books That’s The Same Price As Netflix

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The Eora 3D Scanner Can Capture The Very Soul Of An Object

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December 2015
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