Tag Archive | "family"

Is Your App Idea a Million-Dollar Uber or a Zero-Dollar Dud?

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If you’re planning to launch a business application, you have a lot of questions to answer. Why you should really isn’t one of them. At this point, it’s a no-brainer. Within the next few years, 5.3 billion users will own smartphones. Google conducts more than 100 billion searches every month, and more than one-half of those searches are mobile.

If you’re still wondering whether you should build an app, it’s time to throw out those eight-track tapes and download Pandora.

What about the expense?

For some businesses, the answer is pretty simple. If you want to build an app for an existing business or even launch a career as an app builder, you may be able to build mobile apps from template designs simple and cheap–or even free if you’re still in school; how cool is that?

The real challenge comes when you get ambitious. When you have a big idea with the potential to disrupt an industry. When you want to build Uber, or Hulu, or Tinder. An idea no one has ever seen before. That’s going to cost you. Angel investor Jason Calacanis advises raising $750,000 in first-round seed money.

The harsh truth is, a lot of apps fail, no matter how much time and money you spend building them.

Why apps fail

Every day, about 1,000 apps are launched, and up to 70 percent of them will fail miserably. The competition is stiff, but it’s not your problem. Forget about the competition. A lot of apps fail because they weren’t based on workable ideas. They didn’t meet the needs and expectations of their audience, the messaging was all wrong, or the bedrock idea had a built-in, fatal flaw. Here’s a cautionary tale worth reading—$500,000 in funding, right down the drain.

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If you’re looking to spend big money on an idea, you want to know whether it will be successful, right?

Testing the waters

Creating an earth-shaking app requires a team. One way to gauge success is by hiring an app development agency to take your idea from concept to creation. When renowned life and business strategist Tony Robbins wanted to take his coaching program mobile, he turned to Neon Roots for help.

Its workshop, Rootstrap, takes ideas brought to it by clients, analyzes the market, assesses the viability and helps hone the concept to a workable app, all before diving into costly production. For $15,000 to $40,000, clients find out whether their idea will work and, just as important, whether there is a market. It may sound like a lot, but finding out your app won’t work before you invest a fortune on an idea that was never viable is a bargain.

Founder Ben Lee says customers who decide not to follow through with the project are often relieved. They know all about the exorbitant cost of failure.

If you’re trying to bootstrap a company with a few investors and a shoestring budget, it’s even more important to know whether success is in your future. Rootstrap doesn’t stop at determining whether your concept is solid–if the idea is sound, the team will build you a minimal viable product (MVP) to show investors.

With a focused concept, a means-tested MVP app and optimized mobile messaging, your mobile app has a much better chance of success from funding to sales. Neon Roots reports that Rootstrap alumni see a 2,600 percent increase in their chances of getting funded when compared to the average startup. In the mobile app world, those are some pretty good odds.

The next big idea is out there. At this very moment, some programming team is working on an innovation everyone will want. It may not come from Silicon Valley, either. French ride-sharing app BlaBlaCar was valued at $1.6 billion last year. Hey, remember when Facebook bought WhatsApp for $19 billion? How’d you like to be that guy? Unicorns are waiting to break through in every industry.

We are a global, digital society, fueled by innovative ideas. Just make sure yours is a good one before mortgaging the family jewels.

Sherry Gray is a freelance content writer from Key West, Fla., currently suffering in the suburbs of Orlando. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Follow her on Twitter: @SheriSaid.

Images courtesy of Adobe Stock.

Article courtesy of SocialTimes

Digi.me bags $6.1M to put users in the driving seat for sharing personal data

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WALSENBURG, CO - AUGUST 05:  Clinic office assistant Joan Vest searches for a patient's missing medical file at the Spanish Peaks Family Clinic on August 5, 2009 in Walsenburg, Colorado. The Spanish Peaks Regional Health Center, which treats rural residents from throughout southern Colorado, plans to move to an electronic health records system before the end of 2010. Administrators say they expect the costs of upgrading the system will eventually be recovered through federal funds, as part of the overhaul of the nation's healthcare system.  (Photo by John Moore/Getty Images)

First Lady Michelle Obama Joins Snapchat

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One of Snapchat’s newest users is none other than first lady Michelle Obama.

Obama launched the MichelleObama Snapchat account in part to promote her Let Girls Learn trip to Liberia, Morocco and Spain and to share stories of the 62 million girls around the world who have no access to education.

Kelsey Donohue, who works in Obama’s office of communication, wrote in a blog post:

It’s no secret, young people today are avid Snapchatters—more than one-half of 13- to 34-year-old smartphone users are snapping their daily adventures. By following the first lady on Snapchat, you will see stories of the 62 million girls around the world who aren’t in school and find ways you can take action. You will learn more about ways to stay active and healthy—plus see the White House kitchen garden from planting to harvest. You will hear stories from members of our Joining Forces community. You will meet students who are beating the odds to Reach Higher to go to college. Plus, we promise many guest appearances from Bo and Sunny, too.

Next week we are taking the First Lady’s followers abroad on the First Lady’s Let Girls Learn trip to Liberia, Morocco and Spain to visit young girls who are working hard to for their education. Stay tuned for behind-the-scenes snaps from her trip, including posts from actresses and advocates Meryl Streep and Freida Pinto.

And The White House added in a press release:

As part of Let Girls Learn, the First Lady–joined by Malia and Sasha Obama and Marian Robinson–will visit Margibi County, Liberia; Marrakech, Morocco; and Madrid from June 27 through July 1. The first lady and her family will return to Washington, D.C., July 1.

In Liberia, the first lady will visit a Peace Corps training facility in Kakata, where she will meet with girls and young women participating in a GLOW (Girls Leading Our World) Camp. Her visit will highlight both the Peace Corps’ work to help girls in underserved communities build self-confidence, communication and other leadership skills and new programming from the U.S. Agency for International Development aimed at improving access to quality education and life skills for adolescent girls across Liberia.

Also in Liberia, the first lady will visit a school in Unification Town for a discussion with adolescent girls who have faced serious obstacles in attaining an education. This discussion will be moderated by actress Freida Pinto, an advocate for girls’ education. The conversation will highlight both the educational barriers girls face as Liberia moves beyond the Ebola epidemic and the U.S. government’s efforts to continue to address those barriers and provide adolescent girls with equitable access to safe and quality education. President Ellen Johnson Sirleaf will join Obama during her visit. The first lady’s events in Liberia will take place June 27.

In Morocco, the first lady—joined by Meryl Streep, also an advocate for girls’ education, and Freida Pinto—will participate in a conversation with adolescent girls moderated by CNN’s Isha Sesay. In the discussion, participants will discuss the challenges many girls in the region face in getting a quality education. The first lady’s visit will also highlight commitments made by the U.S. government through the Millennium Challenge Corp. and USAID in partnership with the Kingdom of Morocco to help adolescent girls in Morocco go to school and stay in school. The first lady will be in Morocco June 28 and 29.

In Madrid, the first lady will deliver a speech on Let Girls Learn to girls and young women, sharing the stories of girls she has met in Liberia and Morocco–and her prior travels–and highlighting new commitments to support Let Girls Learn. Obama will encourage the audience to value their own educational opportunities, continue to strive for progress for girls and young women in their country and take action to help the more than 62 million girls around the world who are out of school. This event will take place June 30. While in Spain, the first lady will also meet with Her Majesty Queen Letizia.

Snapchat users: Will you follow Michelle Obama?

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Article courtesy of SocialTimes

Top 10 Media Publishers, May 2016: The Dodo Continues to Soar

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In May, U.S. media publishers accounted for more than 1.4 billion total social actions (likes, comments, shares, retweets, dislikes), with 710 million actions from Instagram, 639 million from Facebook, 57 million from Twitter and 15 million from YouTube (excluding views).

The media publishing industry represented 22 percent of all actions taken on content published by U.S. brands in May. Total actions for the media publishing industry grew 2 percent compared with April, driven predominantly by Instagram.

Among the top 10, The Dodo saw the highest growth in engagement for the second consecutive month, at 25 percent, jumping from No. 7 in April to No. 5 in May. Tasty, Bleacher Report and National Geographic maintained their top spots on Facebook, Twitter and Instagram, respectively.

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Key engagement drivers in May

Video drove 78 percent of The Dodo’s Facebook engagement in May, with videos of a baby and her puppy, rescue stories and edible six-pack rings that will save marine animals’ lives leading its top performing posts.

BuzzFeed’s 13 percent growth in May was driven by a 17 percent growth in Instagram actions and 16 percent growth in Facebook actions compared with April. BuzzFeed’s top Instagram content featured memes and reposts of Tumblr threads about cute and funny animals. On Facebook, BuzzFeed’s top posts were impressive videos of animals, rescuers and dancers.

Finally, BuzzFeed Video saw 12 percent growth in May driven by its 14 percent increase in Facebook video actions. The media publisher’s top content featured videos across a variety of interesting and touching topics, including personality tests, dermatologists, stories of survival and babies.

Fastest-growing categories and publishers

The fastest-growing categories by social engagement month-over-month were family (55 percent), driven by Scary Mommy; politics (6 percent), driven by Breitbart and Western Journalism; and fashion and style (5 percent), driven by Vogue.

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Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business.

Article courtesy of SocialTimes

Google Family Library goes live this summer, will allow families to share Google Play purchases

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A closer look at Samsung’s connected Family Hub Refrigerator

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Samsung Smart Hub

Meet Oasis, Amazon’s smaller, lighter, grippier Kindle

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Google Calendar’s newest feature uses machine learning to help you actually accomplish your goals

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Where Will You Find The Happiest Twitter Users on Earth?

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Despite recent growing pains, Twitter still generates a wealth of data that can tell us all kinds of things about its users.

Last week, we examined where the most hateful Twitter users live; this week we take a look at where the happiest Twitter users in the world are.

Brandwatch, a provider of social listening and analytics tools, listened to millions of conversations to uncover how people talk about both good and bad days online, and described their general outlook on life.

Globally, English speaking countries including Australia, Ireland, and the U.K. were more likely to talk about their good days rather than bad.

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In the U.S., the West and South were more likely to express a positive outlook than those in the Midwest and Northeast. Of the 20 U.S. cities analyzed, Denver and Los Angeles were the U.S. cities with the highest happiness scores; Louisville and Fort Worth ranked the lowest.

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Overall, men and women like to discuss general life well-being in positive terms equally. However, men describe their daily wellness more positively than women. In fact, the report indicates that women like to use more “life” terms, while men prefer “day” terms.

When broken down by topics relating to family and friends, work and money, people are likely to be just as positive about money as they are about friends and family when discussing their day, according to the report. However, people are less positive when discussing how these topics affect their life.

According to Brandwatch:

These findings suggest that while topics Friends & Family and Money are sources of happiness in the short term, Friends & Family is the greatest source of positivity surrounding conversations related to long term well-being.

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The report also indicates that people are more likely to be positive during the weekend than they are during the workweek. In fact, during the workweek, people are more likely to discuss their daily well-being, whereas on the weekend people talk more about the quality of their lives overall.

For more insights, check out the full report.

Article courtesy of SocialTimes

Uber debuts Family Profiles to let you pay for others’ rides

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