Tag Archive | "german"

MyFitnessPal Makes International Push With Versions In French, German, Spanish, And Portuguese

Tags: , , , , , , , , ,


myfitnesspal-logo

Popular exercise- and nutrition-tracking service MyFitnessPal is making its first significant effort to reach an international audience.

Co-founder Mike Lee said that MyFitnessPal now has “well north of” 40 million registered users. That already includes users in other countries: “In absolute numbers it’s large, but … it’s just a small percentage of our total userbase.” So Lee argued that there’s a big opportunity in creating localized versions of the service.

That’s what the company is announcing today. The smartphone app and website are now available in French, German, Spanish and Portuguese. They also support local units of measurement, so when users try to track how much they’ve been running or how much they’ve eaten, they can record it in kilometers and kilojoules. MyFitnessPal’s food database is adding around 600,000 international items (thanks to both the company’s efforts and its users). And it’s now offering localized message boards for customer support in South America and Europe.

As part of today’s update, MyFitnessPal is also releasing a redesigned Android app, with the aim of improving navigation and providing more consistent navigation. You can see a screenshot of the redesign to the right.

Next up are Nordic languages, Italian, and Russian, Lee said. The company also plans to do more to customize the service for different countries — after all, different regions may have slightly different cultures around health and fitness.

“Countries around the world are seeing the same negative health trends as in the U.S.,” he added. “There’s been a huge opportunity, and we now have the resources to do the work needed to create a great experience for international users.”

This global push will be backed up by the opening of international offices, but Lee said it’s too soon to announce anything specific. You can read more details in the company’s blog post.

Article courtesy of TechCrunch

WhatsApp Still Killing It By Messaging Volume Despite Free Rivals Crowding In

Tags: , , , , , , , , , , , ,


WhatsApp

Along with Skype, WhatsApp is the grand daddy of the mobile messaging app space. But despite its relative great age (~47 months), certainly compared to the myriad messaging newcomers, it appears to be continuing to build usage momentum. Earlier today WhatsApp announced a new daily messaging metric record, following on from its recent “bigger than Twitter” boast. Its new daily high is 10 billion+ inbound (sent) messages and 17 billion+ outbound (received) messages — making for a total of 27 billion+ processed missives in 24 hours.

The reason for the inbound/outbound discrepancy is down to WhatsApp’s group chat feature which means one sent message can be seen by multiple participants. Group chat in WhatsApp still refers to message-based comms since it doesn’t support VoIP calls (although it does offer the ability to send audio notes — so keeping true to its messaging ethos).

Back in April WhatsApp CEO Jan Koum told the AllThingsD Dive Into Mobile conference that the messaging app was seeing an average of 8 billion inbound, and 12 million outbound messages per day, so its new daily record is still within touching distance of those averages. Still, it does indicate WhatsApp is continuing to build momentum, despite all the additional (free) competition in the messaging app space. Most recently Facebook has stepped up its efforts, with the launch of its Home launcher for Android that adds a messaging layer called Chat Heads atop smartphone content in a bid to keep users chatting within Facebook, rather than using rivals’ messaging software. (Albeit, Home hasn’t got off to a great start.)

Other newer mobile messaging players, such as Line and WeChat, have focused on offering multimedia messaging options, with support for emoji/stickers and video, and in Line’s case additional games and apps featuring its kawaii characters. Line has also been building out its global presence, having pushed beyond its home market of Japan, and the Asian region in general, to target Europe via Spain and also the U.S. and Latin America.

The latest version of Line’s iOS app adds support for additional European languages (h/t to TNW for spotting): namely German, Italian and Portuguese, showing that it’s keeping up the pressure on WhatsApp in a region that’s traditionally been one of its strongholds. Back in March Line also added French and Brazilian Portuguese to support its push into Latin America. As well as going aggressively after a global user-base, Line continues to bolster its in-app functions. v3.7.0 of its iOS app adds an in-app browser, for instance, plus themes featuring its sticker characters; alerts for chats that failed to send; and a photos button in the chat room menu to view all sent/received shots from that chat.

WhatsApp has taken a different route to most of its messaging rivals by charging users for continued use of its service, with a $0.99 per year fee on most mobile platforms. Whereas Line, for instance, is monetising its service via in-app add-on content — such as paid stickers and gaming related downloads. In its Q1 earnings earlier this year, Line reported revenue of $58.9 million with game in-app purchases accounting for around half and paid stickers for around a third of that figure.

The freemium approach appears to be working well for Line, from a revenue generating point of view – WhatsApp’s revenues have been rumoured to be $100 million annually — but so far at least WhatsApp appears to be weathering the challenge posed by free-at-the-point-of-use competitors with no apparent signs of messaging momentum dropping off.

Most mobile messaging apps carry a natural lock-in since users typically require their friends to be using the same service in order to chat to them (Yuilop is an exception) so unless your friends decide en masse to move to a new service, you’re probably going to stick with what you’ve got. It remains to be seen whether WhatsApp rivals’ feature-focused innovations — pushing the envelope on multimedia comms and expanding entertainment-focused content — can start to lure significant numbers of its long-time users away.

Article courtesy of TechCrunch

Singapore’s DealGuru Spins Out Food Delivery Business To Chase New Funding

Tags: , , , , , , ,


Foodrunner

DealGuru, one of the major daily deals sites in Singapore, has spun out its food delivery subsidiary, called FoodRunner.

Prior to the new name, the service was called Room Service Deliveries, which DealGuru set up after it acquired Malaysia-based operator, Asian Room Service in October last year.

The acquisition was DealGuru’s first big step into the online food delivery business. Before that, it tried its hand with a small service called Dealivery.sg, run as a subsection of its deals site for about six months.

Since it bought Asian Room Service, DealGuru expanded its presence out of Singapore, into Malaysia and Indonesia (run through a franchisee). Asian Room Service was operating Room Service Deliveries for nine years prior to the acquisition.

With the spin out, DealGuru has placed its CFO, Lance Frey, into the CEO spot for FoodRunner. Part of Frey’s job is to raise funds under the FoodRunner entity for expansion into more markets in Southeast Asia.

Frey said the Philippines, Thailand and Vietnam are next on the radar. New funding will go toward acquiring existing food delivery services in those countries as it enters them, he said.

A quick check on the FoodRunner site showed that its Vietnamese service is listed as Hungry.vn. At time of writing, the site doesn’t exist, but it looks like the company’s booked the URL for starters.

Frey said the company is in talks with investors on funding, and hinted that it might secure a round within the next month or two. FoodRunner saves on some operational costs by sharing resources such as finance and marketing departments with DealGuru. “We’ve got enough money in the bank to complete some acquisitions and keep running for the next year,” he said.

FoodRunner is a pretty early entrant into a space that has investor dollars up for grabs. Rocket Internet-backed rival, Foodpanda, just scooped up $20 million in funding last month.

Foodpanda was launched in April 2012, and has a staff of 150. It’s already in eight Asian countries, including Indonesia, Pakistan, Taiwan and India.

Over at DealGuru headquarters, they’ve probably picked up a thing or two from Foodpanda’s operational manual. Christian Hauville, DealGuru’s former general manager and head of operations, just left two months ago. He started Foodpanda’s Indonesian business when he was working for Rocket Internet.

FoodRunner employs about 120 people, with the majority of them in Malaysia, coming from the former Asian Room Service. Frey said this number is expected to double by next year as it hires and acquires.

It has a customer base of about 80 restaurants in Singapore and 100 in Malaysia, and it has 50,000 registered consumers with the service.

Like its rival, DealGuru is also owned by a German incubator, Rebate Networks. DealGuru logged revenues of $40 million (S$50 million) last year.

Article courtesy of TechCrunch

Lamoda, The Samwer Brothers’ Russian Online Fashion Store, Snags $130M Led By Access Industries

Tags: , , , , , , ,


lamoda homepage

Lamoda, the Russian online fashion site incubated by the Samwer Brothers’ Rocket Internet, is upgrading its wardrobe. On Tuesday, the company is announcing a new injection of $130 million — understood to be a record round of funding for a Russian ecommerce site, passing the $100 million that Ozon, Russia’s Amazon, picked up in 2011. This latest round was led by Access Industries, the VC and holding company controlled by Len Blavatnik, with participation also from Rocket Internet regulars, Summit Partners and Tengelmann Ventures.

Like these two, Access Industries is also a repeat Rocket Internet investor, with stakes in Pinterest clone Pinspire and home furnishings site Westwing. Last May, Blavatnik and Access Industries also put $200 million as a direct investment into Rocket Internet itself. The company has told us that today’s investment is separate and new.

“Lamoda is a dynamic e-commerce company with strong growth and an experienced management team,” noted Blavatnik in a statement on the investment.

Niels Tonsen, one of the German co-founders and the CEO of Lamoda, tells TechCrunch that the funding will be used to continue expanding the company into more of Russia and adjacent markets like Ukraine.

Riding the double trends of a growing middle class and a rising population of internet users — Russia is currently ranked as the largest internet market in Europe by comScore with 61.3 million consumers — Lamoda competes against the likes of Ozon, as well as KupiVIP and a number of smaller sites. The addressable market in the whole of the Russian-speaking world counting other CIS states, Tonsen notes, is 200 million. It also fits with the Samwers’ wider focus on fast-growing emerging markets where large U.S. players like Amazon or eBay have yet to make significant inroads — although eBay has set a goal to focus much more on Russia, and Amazon is now also getting more active in the country.

Like its rivals, Lamoda aggregates and resells clothes and accessories from some 800 brands — 1 million products in all — and also runs a logistics operation to deliver them, called Lamoda Express.

Russia, as we have pointed out before, has a notoriously inefficient postal service, and so the bigger ecommerce companies tend to take matters into their own hands and run both logistics and delivery themselves, along with a cash-on-delivery payment scheme because credit card penetration is also low. Lamoda’s aim, says Tonsen, is to offer its courier service in over 25 cities by the end of this year, from its current number of 10.

“Our company had very good traction in recent months,” he tells TechCrunch. “Things are going well on delivery platform and in our warehouse, so now is the right time to continue building the service.”

The company is not releasing any revenue figures, nor will it say whether it has become profitable yet. But Tonsen points out that its 1 million customers make 20 million visits per month to its two sites (there is a second in Kazakhstan), and that it has a “multiple three-digit million run rate, and growing by a couple of hundred percentage points per year.” Some 15% of its traffic comes via mobile devices and is rising, he adds.

Today’s round comes on the heels of a funding round announced just in September 2012, which was reportedly between $40 million and $80 million and led by JP Morgan, another big Samwer backer. Before that, there was an investment of an undisclosed amount made by Rocket Internet and the Samwers themselves. Other Russian backers of the Samwers include Yuri Milner’s DST, which also invests in Rocket Internet, but not publicly in any individual company.

One area that Tonsen says today’s investment will not be used is in acquisitions. “We are a believer of building things ourselves, such as what we’ve done with fulfilment and sales,” he says. “We have a private label, and we will continue to push into that part.” Other investments — and a common focus for online fashion sites — may get made in technologies that will help Lamoda offer better visualizations for internet shoppers to pick fits and looks they’re more likely to keep than return.

And like other companies in the Samwer portfolio, Lamoda may work with other Rocket Internet startups. “We’re considering eerything that could make sense,” he says. “But some like Payleven, which relies on mobile payments with cards, wouldn’t make that relevant at the moment here.”

Lamoda is a good news story today for Rocket Internet, but it wasn’t always this way. Today’s funding and growth are turnaround tales for the company, which once was something of an embarrassment for Rocket Internet. In 2011, an email surfaced from Oliver Samwer admitting early mistakes when first launching the company, and calling for a more aggressive strategy as a result — a “blitzkrieg,” in his words. That may bristle with some critics of the Samwers, but ironically, it looks like, for now at least, it has paid off for Lamoda and the Samwers’ Russian ambitions.

Article courtesy of TechCrunch

Fab Finds Gold In Europe’s Ecommerce Friendly Hills

Tags: , , , , , , , , , ,


fabe

Fab, the design powerhouse, appears to be going, shall we say, gang-busters in Europe. Figures released to us indicate that design-conscious Europe is becoming a crucial cost center, and may even affect the future direction of the startup that has raised $171m in funding to date.

Some 40% of Fab’s global sales now come from Europe (this figure was 10% in September last year). Out of European sales as a whole, the UK now represents 30% of sales and Germany 50%. Both territories were negligible last year when Fab’s European acquisitions, such as Lustre, were only just being integrated.

European CEO Maria Molland attributes this to a tangible increase in marketing, especially TV advertising and particularly in the UK which is widely recognized as the leading ecommerce market by far in Europe.

“UK consumers are design centric” she told me in an interview, “and we have no direct competitors because we offer multiple categories and price points.” Indeed, Fab is having less trouble with clone competitors than it has with major offline retailers.

The biggest change says Molland is that the site is no longer a flash sales site and is closer to becoming the ‘world’s design store’, mainly via its strategy of partnering with noted home furnishing designers.

Other interesting stats coming out include the news that its apps for iOS and Android now represent 35% of revenue generated in Europe – pointing to what we already known about in the explosion of tablet use.

Following its acquisition of German company Massive Concept, Fab is now producing customized furniture in the European market and owns a physical design show room in Hamburg. FAB “Designed by you” has an average price point of €1,000.

Molland says this points to how they may approach the offline world in the future. “It’s similar to the way Apple did it. We want to do something for design. We’ll try out small cities and add some more.

“The main thing that we have seen develop is “emotional commerce” – capturing attention and then keeping people coming back for more. We think if you own a customer in the whole journey, that they will come back and buy a higher price point like furniture.”

They now have 3.5 million members in Europe with a monthly growth rate of 37%. There are 1 million members in the UK, and 200 employees in Berlin.

Article courtesy of TechCrunch

Facebook careers: platform hires, intellectual property, logistics and more

Tags: , , , , , , , , , , , ,


FB_hires_304x200Facebook has removed 18 job listings from its careers page appearing to have made hires in for localization project managers and other miscellaneous positions.

Listings removed from Facebook’s careers page:

  • Partner Manager, Preferred Marketing Developer Program (Menlo Park)
  • Localization Project Manager (Contract) (Menlo Park)
  • Localization Project Manager (Menlo Park)
  • Product Manager (Menlo Park)
  • Administrative Assistant, Mobile Partner Management (Menlo Park)
  • Logistics Program Manager, Asset Management (Menlo Park)
  • Partner Manager, Preferred Marketing Developer Program (Menlo Park)
  • Data Analyst, Latin America (São Paulo)
  • User and Client Support Analyst, Latin America – Spanish Speaker (São Paulo)
  • Intellectual Property Analyst, User Operations, German (Dublin)
  • Intellectual Property Associate, User Operations (Menlo Park)
  • Agency Partner, Russian (Warsaw) (Warsaw)
  • Administrative Assistant (Contract) (Singapore)
  • Account Manager, Global Marketing Solutions (Gaming) (Menlo Park)
  • Client Partner, Finance (New York)
  • Performance (Direct Response) Sales Trainer (Menlo Park)
  • Data Analyst, Content Operations (Menlo Park)
  • Analyst, Vertical Measurement – Financial Services / Automotive (Menlo Park)

Article courtesy of Inside Facebook

Berlin’s Network Effect Will Make It A Global Startup Center

Tags: , , , , , , ,


Brandenburg Gate

Editor’s note: Matt Cohler is a General Partner at Benchmark and was the lead investor in Asana, Instagram and Quora among others. You can follow him on Twitter @mattcohler

Throw a dart at a map. There’s a pretty good chance it’ll hit near someplace hoping to become the “next Silicon Valley.”

I’d bet on Berlin.

I believe Berlin has the best shot in the Western world outside of Silicon Valley at becoming a place with a true tech startup ecosystem. I don’t just mean a place where one or two great companies are born — that can happen pretty much anywhere. I mean a place with an enduring ecosystem powered by a network effect that gets stronger over time. Like what Hollywood is for entertainment, London and New York are for big finance, Milan and Paris are for fashion, and Silicon Valley is for technology.

Recipe For A New Ecosystem

Creating an ecosystem from scratch is hard — building a network effect always is. But it can be done. I believe every enduring creative ecosystem has five key ingredients: creators, builders, the right kind of capital, the rule of law and, last but not least, the opportunity to take the starring role on the local center stage. And whether in finance, fashion, technology or the arts, you need all five:

Creators. Any creative ecosystem needs a meaningful group of creators to germinate new work. A fashion ecosystem, for example, needs designers; a film ecosystem needs writers. In a technology startup ecosystem, these people are the founders and entrepreneurs.

Builders. These are the skilled creative people who shape vision into reality. In a technology ecosystem they’re people like engineers and organizational leaders.

The right kind of capital. Different types of ecosystems need different types (and amounts) of capital to fuel growth. In a tech startup ecosystem the right kind of capital is venture capital: simple equity funding that’s aligned with creators and builders, takes a long-term view, and sometimes works shoulder-to-shoulder with the creators and builders themselves.

Rule of law. I mean a developed and reliable legal system, along with a culture and society that values that system. This one may seem obvious, but it’s still not a given in many parts of the world.

The center stage. To attract the best, most talented, most capable and most committed people, a creative ecosystem needs to command the local center stage. Finance holds the center stage in London, while in Hollywood it’s entertainment and it’s fashion in Milan. Each of these creative ecosystems has its own unique culture, expertise, and way of expressing social and financial credit. Each has grown through a network effect that attracts people to join and to stay, making it incredibly difficult to siphon a place’s best and brightest away from an established ecosystem onto something new. That’s why Milan is not a capital for technology startups any more than Palo Alto and San Francisco are for fashion.

The 5 Key Ingredients In Berlin

As the German capital, Berlin clearly has the rule of law. An exciting, creative, and affordable place to live and work, it’s also benefiting from Germany’s healthy economy, which boasts dramatically lower youth unemployment than the rest of Europe. All of which is attracting pioneering creators and builders from around the world. Early-stage Silicon Valley-style venture capital is starting to take notice.

Most crucially of all, Berlin is a place where there’s still no creative ecosystem holding the center stage. Berlin is one of the world’s great cities, but other than the German government Berlin isn’t really the global epicenter of anything…yet. And that’s the key reason I believe it’s the place in the Western world with the best shot at becoming a great new global tech startup ecosystem.

Not Prime Time Yet

Even with all five key ingredients in place, Berlin still needs a catalyst, a spark to light the flame. In Silicon Valley, the initial catalysts were Stanford University, Shockley Semiconductor Laboratory and Fairchild Semiconductor. Berlin’s nascent tech startup ecosystem needs its own catalysts in the form of one or two significant, enduring companies that kickstart the virtuous cycle of a network effect. I don’t mean “exits.” I mean the presence of at least one company with its roots in Berlin that becomes the worldwide leader in its field, serving an important global market at scale. A beacon the world can see and that will continue to draw creators, builders, and capital to Berlin’s new center stage.

Going Global

I believe SoundCloud and ResearchGate can become those beacons for Berlin. SoundCloud is an online platform for distributing and sharing audio clips. It’s used widely by artists and consumers in the electronic music world and is the global leader in its market. ResearchGate is an online professional network for scientists and researchers to share papers, find collaborators and field questions, and is likewise the global leader in its market. (Disclosure: I’m an investor and board director at ResearchGate.)

This week Bill Gates became the newest investor in ResearchGate, joining existing investors including Benchmark. German Chancellor Angela Merkel — a chemical physicist by training – recently visited ResearchGate in Berlin to speak with the team, a sign of the company’s growing presence in Germany. While we’ve become accustomed to politicians dropping in on companies in the U.S., such visits are rare in Germany.

It’s telling that SoundCloud was started by an entrepreneur from Sweden and ResearchGate was started by the German-born son of Syrian immigrants. And that’s my point. As global companies, SoundCloud and ResearchGate could have launched anywhere in the world, but chose Berlin because of the five key ingredients I’ve been talking about.

Where prior generations of Berlin tech startups focused on serving the German market, these new companies are global players — companies serving global markets whose teams come from all over the world and where work gets done in English.

My partners at Benchmark and I believe that Silicon Valley is still the best place to build a technology startup. That’s where we focus. But if for some reason you don’t want to (or can’t) come to San Francisco, then head to Berlin. All of the key ingredients are there. These are still the early days, and it’s good to be in on the ground floor.

[Image via Wikipedia]

Article courtesy of TechCrunch

Aiming To Be The Mobile Banking App To Rule Them All, Numbrs Stashes $7.7M Of Fresh Funding

Tags: , , , , , , , , , , ,


numbrs-logo

Chalk this up as one to watch closely in the world of consumer fintech. Numbrs, a mobile-first banking app founded out of Swiss company builder Centralway, has raised 7.5 million Swiss francs (~$7.7 million) from its parent, capital it will use to build on its pending German launch, with the UK and Swiss markets up next, followed by Singapore and Hong Kong.

The startup, which also hails from Switzerland (a country known for its “innovative” banking) bills itself as a mobile banking app to rule them all, offering a financial dashboard similar to something like Intuit-owned Mint.com, which enables a user to intelligently track and predict their spending, but with the added functionality of being able to actually make transactions and pay bills from within the app, too. That’s something that most, if not all, of its competitors lack.

Longer term, however, Numbrs’ ambition is to get this working across all countries and all banks, which would be some feat. Tackling Germany first makes sense, where I understand there exists a single and independent protocol over which Numbrs connects to banks locally.

In contrast, the UK — where Numbrs is gunning for a Summer/Fall launch — lacks a common B2C standard. Instead, the startup is working with a “leading” but unnamed API vendor (though I understand it’s not Yodlee, the U.S. company that powers a number of competing dashboards) which has already already done the heavy lifting of creating connectors to all the major UK banks. This will enable Numbrs to authenticate the user with their bank accounts, import and conduct transactions, and present all data in the same aggregated view already present within the German version of the app. It also makes it harder for the banks to pull the plug on Numbrs, since its the same system they use for their own consumer apps.

Another key feature of the Numbrs app, and something that is central to its planned advertising-based revenue model, is what the startup calls the Future Timeline, a technology that predicts what a user’s finances will be like in the future by analysing historical patterns of incoming and outgoing payments, thus enabling financial targets to be met. It’s also the sort of data that I’m guessing advertisers would, indirectly, kill for.

Finally, as part of Numbrs’ UK launch, TechCrunch has learned that Centralway is opening a London office, scheduled to open in September, where the Numbrs UK country manager and other marketing personnel will also be based.

Article courtesy of TechCrunch

Study: 57% Of Consumers Worldwide Say They Would Trust Driverless Cars, 46% Would Let Their Kids Ride In Them

Tags: , , , , , , , ,


driverless_car_cisco

Cisco today announced the results of its study into consumer’s thoughts about connected and driverless cars. While a large part of the study focused on the role of technology in the car shopping experience (unsurprisingly, nobody likes car dealerships), the study also looked into drivers’ attitudes about driverless cars. Surprisingly, 57% of all of the respondents said that they would trust driverless cars to drive them around, but there are some clear differences between different markets.

Acceptance for driverless cars seems to be especially strong in emerging markets. In Brazil, for example, 95% of respondents said they would trust a driverless car, in India 86% would do so and in China, 70% of drivers would be willing up to give control.

In the U.S., however only 60% said they would trust these cars, and 57% of Russians (who may have good reason to think that they need to have full manual control over their cars) said they would consider these automated vehicles. Germans – who still love their manual transmissions – are far more skeptical (37% would trust them). Japan, a country that seems relatively at ease with robots, comes in dead last with 28%.

All of these numbers, by the way, are lower when the researchers asked if drivers would let their kids ride in these vehicles. Still, this clearly shows that there is a market for driverless cars if they ever become available commercially.

With regard to trusting technology, the study also found that 74% of drivers would be fine with their car tracking their driving habits if they could save on insurance and maintenance cost. About 65% of them would also share their height, weight, driving habits and entertainment preferences with the car manufacturers in return for a more custom driving experience.

Bypassing Car Salesmen With Technology

When it comes to buying cars, most people would also be perfectly comfortable doing so without dealing with sales people directly. Half of the respondents in the study said they would prefer an interactive kiosk at the dealership when they have the option to each a live person (in case they really, really, have to talk to somebody). More than half (55%) said they would be happy to use virtual technology, including video chats, to go through the complete purchasing process. Again, consumers in emerging markets are generally more comfortable with this idea than car shoppers in the U.S. or Germany.

Interestingly, shoppers in developing markets like Brazil, India, Russia and China seem to be more comfortable with these technologies. U.S. shoppers usually end up somewhere in the middle when it comes to these stats and German and Japanese shoppers are the least willing to use virtual technologies to buy their cars.

Cisco’s researchers also used this study to stress that a connected car has to offer more than just a router in the vehicle. Cars themselves have been more or less commoditized, so the area where manufacturers (and startups) have a real chance to differentiate themselves is in services, be that helping drivers find parking spots or creating better (and more automated) service networks.

Article courtesy of TechCrunch

LanguageTwin: A New Way For Language Students To Practice What They’ve Learned

Tags: , , , , , , ,


language_twin_logo

Learning a language is never easy. One thing that’s usually missing in the way students learn a new language is the ability to use their new skills while talking to a native speaker. LanguageTwin, a startup I met at the Willamette Angel Conference in Corvallis, Ore., last week, aims to do just that. The service brings together language learners for peer-to-peer interactions to give students the opportunity to apply what they’ve learned in the classroom while having a conversation or acting out real-life scenarios.

It’s worth noting that this is not a freemium service. LanguageTwin only plans to work with colleges and K-12 schools right now and will charge these schools a $10-$25 fee per term (or a slightly discounted price per year). The idea here is that the service will pair students from two different countries and then allow them to talk to each other over video chat. Right now, the team is focusing on students who want to learn Spanish (with French, German, Mandarin and other languages on the roadmap) and has run a number of tests with 5,000 students from over 100 universities in the U.S., Spain, Mexico, Colombia, Panama, Chile, Costa Rica and a number of other countries.

As the name implies, the original idea behind LanguageTwin was to assign a “twin” to every student in the system. Say you are learning Spanish. LanguageTwin would set you up with a student in a Spanish-speaking country who is trying to learn English. The problem with this, as the founders told me, is that it’s not easy to coordinate the schedules of two students living in different parts of the world, and students shouldn’t be penalized if their twin decides to forget about a meeting or turns out to be flaky. The system the team now uses is more flexible than the original scheme and allows users to find new ‘twins’ every time they use the system.

The twist here is that teachers can use the system to assign students to use LanguageTwin for a set number of minutes every day or week. All of the chats are recorded and teachers can play them back at their leisure. Some teachers who have used the system, the company’s co-founder Michael Lucia told me, also pick one random LanguageTwin session from their students in place of an oral exam.

The video chat, which is at the core of the service’s platform, also features text chat capabilities, a translation tool and, most importantly, a folder with assignments and a few ice-breaker questions to get less-structured conversations going. Professors can, of course, upload their own content to the service.

As Lucia told me, it’s this framework around the chats (plus the ability to record them) that makes LanguageTwin very different from just using Skype to start a conversation.

Article courtesy of TechCrunch

June 2013
M T W T F S S
« May    
 12
3456789
10111213141516
17181920212223
24252627282930