Tag Archive | "halloween"

Instagram Spotlight Compilations to Shine More Frequently

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Instagram launched curated content streams called Spotlight Compilations this past Halloween, and the Facebook-owned photo- and video-sharing network appears to be firing up more of them.

Josh Constine of TechCrunch reported that the Instagram community team began “spontaneously coming up with themes” this week, rather than using the feature exclusively for holidays, adding that they are now showing up daily in the application’s “immersive video player.”

Spotlight Compilations spotted in the wild, according to TechCrunch, include “Dynamic Duos–Odd Couple Animal Videos” and “Ramped Up–Rad Skateboarding Videos.”

Instagram communications manager Gabe Madway told Constine:

(Spotlight Compilations are) where you go to discover things you don’t follow but might end up following–things you never expected to see.

Every piece of content there has attribution. That is something we hope will spread the word about the talented people who use the platform.

And that attribution is what differentiates Instagram’s Spotlight Compilations from a similar feature on Snapchat, Live Stories, as Constine pointed out that the sources of content used within that offering are not revealed to Snapchat users.

Readers: Have you come across any Spotlight Compilations on Instagram? What are your thoughts?

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Screenshots of “Dynamic Duos” Spotlight Compilation courtesy of TechCrunch.

Article courtesy of SocialTimes | RSS Feed

Google’s November Self-Driving Car Report Details Learnings, A Pull-Over, And A Rear-End Collision

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Facebook Redesigns Moments

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Facebook revealed a design update for its stand-alone Moments application.

The social network released its Moments app in June.

Moments now includes three navigation tabs at the bottom of the app: Home, Browse and Notifications.


The Browse tab gives users access to all of their photos in Moments, as well as the browse experience that had previously been part of the app’s search function.


Facebook also added slideshow themes to Moments: Joyful, Amped, Snazzy, Dramatic and, just in time for Halloween, Spooky.


Readers: Have you used Moments? What do you think of the app’s new features?

Article courtesy of SocialTimes | RSS Feed

Which Halloween Candy Brands Are Facebook Users Sweet On? (Infographic)

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Besides the obvious, what do M&Ms, Kit Kat and Skittles have in common? Strong social performance leading up to Halloween.

Social influence marketing company Mavrck analyzed the Facebook pages of candy brands, and its findings included:

  • M&Ms led in terms of highest percentage of fan engagement and top fans by influence, with Snickers running a close second.
  • The most likes went to Kit Kat.
  • Skittles generated the most buzz, with M&Ms coming in second.
  • Pages for individual candy brands owned by the same companies were “remarkably similar.”
  • Hershey’s is catching some social media flak for importing chocolate from England and outsourcing production to Mexico, but the company’s social media team has been quick to comment that chocolate in the U.S. is manufactured in the country.
  • Skittles fans expressed disappointment with the new green apple flavor and want lime back.
  • The Facebook pages for M&Ms and Snickers “packed personality and personalization in spades.”
  • Other than changing their cover images for Halloween, neither Milky Way nor Kit Kat has posted new content since this summer.

Readers: Have you interacted with any Facebook pages for candy brands?


Image of candy in pumpkins courtesy of Shutterstock.

Article courtesy of SocialTimes | RSS Feed

Periscope Goes Batty For Halloween, Introduces A Themed Heart

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The Sims FreePlay Gets ‘Monsters and Magic’ Halloween Update

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Article courtesy of SocialTimes Feed

Popular Halloween Costumes on Instagram, By State (Infographic)

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Article courtesy of SocialTimes Feed

Family Guy: The Quest for Stuff Receives Major ‘Star Trek’ Event

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Family Guy Star Trek

TinyCo, Fox Digital Entertainment and CBS Interactive have announced a limited time content update in Family Guy: The Quest for Stuff, bringing the world of Star Trek to Quahog. From now until April 30, players will race to save humanity after the USS Enterprise and its crew travel back in time to protect baby Stewie, whose future self creates a technology which threatens the Borg’s existence.

In this update, players will repair the Enterprise after it takes heavy damage from the Borg, and will explore multiple areas of the ship’s interior, from the Bridge and Holodeck to the Sickbay, Engineering and more. As players complete quests, they’ll meet and unlock various crew members from Star Trek: The Next Generation, including Picard, Data, Worf, Geordi and more, with voices from the actors of the original television series.

As part of this update, gamers can send teams away on missions to other planets, gathering resources and rewards in the process. Back on the Enterprise, players use photon torpedoes to blast enemies and debris into deep space. This event will also see players fighting against Tribbles, which are trying to take over Quahog’s communities, and includes opportunities to meet additional characters from the Star Trek universe, including Captain Kirk.

This isn’t the first major crossover to come to Family Guy: The Quest for Stuff. For example, a 2014 Halloween event brought the world of Ghostbusters to the game. Later in the event, horror villains Freddy and Jason also made appearances.

Family Guy: The Quest for Stuff is available to download for free on the iTunes App Store, Google Play and the Amazon Appstore.

Article courtesy of SocialTimes Feed

Pinterest Expands Search to Include More ‘Guy Stuff’

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Pinterest was the Fastest Growing Social Network in 2014No, it’s not an Onion headline. Pinterest really wants more men. According to reports, they’re changing their search to feature more “gender neutral” results. From the Wall Street Journal:

Some of the most popular topics on Pinterest, such as cooking, gardening and travel, interest both men and women. So the company says it has made subtle changes, such as serving up more tacos and pizzas alongside its popular baked goods and family meals when users are searching for recipe ideas; or showing a range of costumes on Halloween, from single women in the cities to Dads in the suburbs.

But why? According to Pew, 42 percent of American women polled in a recent study are on Pinterest. Who needs men? Advertisers aren’t satisfied with those gender breakdowns. With the new “promoted pin” ads, the network is missing out on some brand opportunities, but maybe it shouldn’t focus so much on the pitfalls of being “girly.” That doesn’t have to be a bad things. Girls buy stuff. Lots of stuff. And then they tell other people to buy it, too.

Over at MediaPost, Eric Sass agrees, although he breaks it down a little controversially:

Although I am going out on a limb here, I also think there is are important underlying differences in the ways men and women pursue their interests and hobbies. I know this may sound too simplistic or stereotypical, and I fully expect some criticism for saying it, but in my view women’s pursuits lend themselves more to static images, a la Pinterest, while men’s lend themselves more to video, like YouTube.

It may be simplistic, but anyone who’s ever watched a teenage boy gape at looping videos his cell phone knows he could be right. But it’s not worth the argument about what social media fits what gender best. The important thing is that their search feature is expanded. It’s not that there are too many cake recipes and ribbon tying tutorials (although there is a lot of that), it’s that there wasn’t anything for guys in the first place, really. Pinterest writes in a statement:

For example, say you’re looking for a new watch. Before when you searched Pinterest for “watches,” your results would include mostly women’s timepieces. But now, men will see Pins and guides inspired by what other guys have Pinned, and everybody’s results should feel a lot closer to what they’re looking for. Of course if you ever want results for another gender, like if you’re shopping for a gift for someone else, you can always use the guides to fine-tune your search.

The more the merrier, right? But don’t expect to see guys swiping through Pinterest anytime soon in public.

Article courtesy of SocialTimes Feed

Study: Ecommerce sites went big on Facebook ads on Black Friday, Cyber Monday

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Many pre-holiday reports suggested that this could be the biggest season yet for Facebook advertising. According to Facebook Marketing Partner Nanigans, ecommerce companies are allocating more money to Facebook mobile ads — and it’s paying off.

Nanigans found that among ecommerce clients, there has been a 132 percent lift in early holiday (Thanksgiving through Cyber Monday) mobile ad spend this year compared to last year.

These clients are also seeing solid results on desktop with 66 percent higher clickthrough rate on Thanksgiving than the previous Thursday and a 36 percent lift in CTR on Black Friday, compared to that Monday. Overall, the return on investment for ecommerce clients on Black Friday rose 286 percent week-over-week.

Nanigans Marketing Director Cheryl Morris shed some more light on holiday ad performance:

As big retailers like Walmart continue to spread their Black Friday bargains into week-long events, and shoppers continue to research holiday gifts as early as Halloween, we may continue to see similar stretching-out effects in seasonal ad engagement and purchasing data. For example, while many stores are not open on Thanksgiving Day, this data indicates that consumers were in shopping mode regardless, engaging with ecommerce ads on Facebook.

Is the best yet to come for retailers this holiday shopping season? Bill Martin, founder of in-store analytics company ShopperTrak, advises: “We need to be cautious about looking at a single day or two in projecting the season’s total. There is a significant amount of energy left in the consumer.”

2014-Thanksgiving-Week-Facebook-Ads-Purchase-Rates-Ecommerce-DesktopTop image courtesy of Shutterstock.

Article courtesy of Inside Facebook

May 2016
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