Tag Archive | "industrial"

China Is Investing $810M In Beidou, A Navigation System It Hopes Will Eventually Rival GPS

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Beidou logo

China is investing $810 million into the development of Beidou (BDS), the navigation satellite system that it is positioning as a rival to the U.S.-developed GPS.

According to China Daily, the money will be used to build an industrial park that will house 30 to 50 companies focused on developing an ecosystem for Beidou. Based in Tianjin, the industrial park is expected to welcome its first 20 companies in June.

The Chinese government not only wants Beidou to eventually dominate China’s $19.2 billion navigation service sector, but also sees it as a way to make China’s military less dependent on foreign technology. This would protect the country if the U.S. decided to deny it access to GPS and also potentially give it a strategic advantage. As DefensePolicy.Org writes, “Aside from the commercial applications of Beidou, the placement of an independent global navigation system would give China a considerable strategic military advantage in the event hostilities should break out in the Asia-Pacific Region. Most notably, such an advantage would be useful in countering foreign naval forces and with particularity those of the United States.”

Beidou can also offer China more quotidian advantages. For example, developers hope that the system will allow taxi drivers to quickly locate nearby passengers, which in turn would cut down on emissions and improve the capital’s air quality. Watches synced to Beidou navigational satellites can identify a user’s location within 10 meters and clock synchronization signals to within 50 nanoseconds.

In a March interview, the chief commander of China’s lunar exploration mission Chang’e-3, Ye Peijian, said that Beidou will achieve full-scale global coverage by around 2020 and will be able to provide highly accurate and reliable positioning and navigation with the aid of 35 satellites. China has so far launched 16 navigation satellites.

Beidou has been used by the Chinese government and military for transport, weather forecasts, fishing, forestry, telecommunications, hydrological monitoring and mapping since December (it originally launched on a trial basis back in 2003), but more than 95 percent of navigation terminals used in China still rely on GPS. According to industry statistics cited in China Daily, the total output of China’s navigation service sector in 2012 topped 120 billion yuan ($19.2 billion).

In addition to its navigation and timing functions, Beidou’s terminals will also be able to communicate with the ground station with short messages in Chinese characters. China’s government hopes that its language functionality will allow it to grab 70 to 80 percent of domestic market share away from GPS by 2020, and also allow Beidou to gain traction in other Sinophone countries.

Article courtesy of TechCrunch

Keen On… Douglas Rushkoff: Present Shock – When Everything Happens Now [TCTV]

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Once upon a time, back in the prehistoric late 20th century, we all suffered from something called Future Shock – a condition that, according to best-selling writer Alvin Toeffler, made us unable to deal with the pace of technological change. Today, however, our future shock has been replaced by present shock. That, at least, is the view of the contemporary Toeffler, Douglas Rushkoff, who has just written the much lauded Present Shock: When Everything Happens Now.

Rushkoff’s intriguing thesis in Present Shock is that today’s always-on technology has created a dictatorship of the present in which everything happens now. So what are the real entrepreneurial opportunities, I asked Rushkoff, in an age in which everything happens in the present? Rather than at companies like Facebook or Google, he explains, real innovation will happen with entrepreneurs who understood that our industrial model has been replaced by what he calls a “steady state real-time economy.” The big opportunities, Rushkoff says, now lie in areas like authentication, banking and alternative currencies – and with timeless companies like Etsy and Duncan YoYo.

Article courtesy of TechCrunch

ProfitBricks Shows It Can Take On AWS With 2.0 Infrastructure

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ProfitBricks-Cloud-Computing-Logo

The infrastructure-as-a-service-providers (IaaS) market is starting to exhibit a deeper diversity. Call it the “Cloud 2.0″ era if you will. ProfitBricks is one of these companies showing its muscle in this new arena with the announcement of the world’s largest instance size.

These large instance sizes scale to 62 cores and 240GB of RAM and reflect how the company is trying to differentiate against reigning cloud giant AWS. ProfitBricks pairs these giant, flexible instances with pricing granularity and super-fast InfiniBand networking technology.

The new instances are designed for companies that run large databases and multiple compute nodes in a cluster, or those that are looking for compute power to help run big data implementations. ProfitBricks U.S. CEO Bob Rizika said it offers high-performance networking by combining the large instance sizes with the InfiniBand networking that can run at 80 gigabytes per second.

ProfitBricks Cloud Platform Evangelist Pete Johnson likens IaaS to a game of Tetris – in which you are trying to fit various sizes of virtual machines on top of physical hardware to maximize utilization. This is particularly critical for a public cloud provider. With InfiniBand, ProfitBricks can rearrange the pieces, and at 80 Gbits/sec, its hypervisor can move a VM from one physical machine to another without the VM ever knowing. This helps maximize the physical hardware and keep prices competitive.

As a result, the company claims it has the best price-performance ratio. Customers can deploy fewer, more powerful instances. ProfitBricks bills by the minute and customers can provision any combination of CPU cores and RAM that they wish. They can change the number of CPU cores or amount of RAM on-the-fly, live, without rebooting the VM.

ProfitBricks raised $19.5 million in March and now has a total of $38.3 million in funding. Founders Achim Weiss and Andreas Gauger built 1&1 Internet, one of the world’s largest web-hosting providers with 70,000 servers and 10 million customers. The company has some muscle not only in funding, but also what it can offer in terms of scaling out and up. Scaling up allows for new apps to be deployed in an environment similar to AWS and means building out vertically to one stack with up to 62 cores.

Analyst Ben Kepes said this last September about ProfitBricks:

In order to reach these massive machine levels, ProfitBricks runs on its own proprietary virtual machine management software – this software has the ability to add cores to a virtual machine on the fly and, according to ProfitBricks, without disrupting the operation of the original machine. ProfitBricks does this by using a highly modified form of KVM.

AWS has specific instance sizes that come with preset cores and RAM allotments. ProfitBricks is exploiting the inevitable under or over utilization of instance types, which can affect profitability.

ProfitBricks shows how fast disruption can happen even in the cloud. It’s reminiscent in some respects to the build-out of factories in the Industrial Age. Companies that invested most wisely in their machinery could produce faster and offer a deeper variety of products. Today, companies are less inclined to own their own server farms, instead turning to the digital factories that can offer the most cost-efficient service and the capability to produce an ever-expanding variety of digital products.

Article courtesy of TechCrunch

Blunts And Dancing Dogs In Tutus: How The Sharing Economy Is Re-Humanizing Business

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I feel oddly guilty rejecting my Uber driver’s offer of a beer and a blunt. It’s 4 am. I’m drenched, hungover, and bewildered as to why I’m in a rustic garage on the outskirts of downtown Austin, watching tattooed pedicab drivers dance with a tiny dog in a pink tutu. This was not the ride home I expected.

Yet, my experience isn’t entirely unusual. After two years of experimenting with Internet services that allow everyday individuals to sell their cars, houses, and things — the so-called “sharing economy” — I’ve become accustomed to getting a face full of the sellers’ hopes, fears and quirks. Between services rendered and cash exchanged, friendships are forged, awkwardness is experienced, and memories are made.

Before the Industrial Revolution uprooted us from our small-town community roots, I imagine most business transactions included a side of humanity. Modern-day business sterilize transactions of the personal element. Human resource departments have hollowed out their employees, leaving little more than a pleasantly smiling husk of a person.

South By Southwest By The Sharing Economy

Every March, over 25,000 technology enthusiasts cram into the moderately sized metro of downtown Austin for the annual tech pilgrimage, South By Southwest Interactive. Hotels are sold out six months in advance, and every public service is bleeding out their windows with demand.

You’d have an easier time catching a cab stumbling naked and drunk down Times Square on New Years Eve than hailing a taxi during SXSW.

At 4 a.m., after the final after parties had simmered down, the only shot I had at making it back to my bed before I had to wake up the next morning was Uber, the popular smartphone taxi application that had contracted with independent pedicabers during SXSW, to usher sleepy technologists to and fro downtown Austin.

I did not, however, foresee the torrential downpour halfway though my trip that instantly saturated my clothes to my frigid bone. No longer able to stand the sharp icicles falling from the sky, yet still needing to finish the ride, our courtesy pedicab driver took a pit stop at Pediacab HQ to pick up his car and stow his bike.

Pedicab headquarters is like the second-class deck of the Titanic, a dimly lit haven where free-spirited tattooed servicemen party their blue collars off to loud music, an abundance of cheap beer, and liberally available recreational drugs.

“I got jungle juice for sale! It’s strong,” yelled a muscular African American man in his mid-thirties, who backed up a truck full of tortellini and cheap liquor, during what appeared to be his nightly run to the breaking pedicabers. Passing off a blunt, a line forms to offer him wads of crumpled dollar bills in exchange for a styrofoam box filled to the brim with cheap, delicious carby goodness.

“They just aren’t cut out for straightforward jobs,” explains my pedicab driver, about his uniform-less colleagues. “I had a regular sort of office job,” he adds. But, pedicabbing “filled a niche that I didn’t even knew existed.”

Indeed, eccentric personalities seem to flock to the peddling business. The night before I had been driven home by a red-headed engineer, whose super-skinny, yet muscular body supported a head with a beard so thick and unkempt, it look liked it had burst out of his chin. He told me that between judo tournaments, he was pulling 22-hour days as a driver to pay for graduate school in geographic information systems.

It goes to show that behind every invoice and credit card terminal is a person who has experienced their own unique set of crazy, which life inevitably presents while living on our crowded Earth. Traditional retail robs us of a truer view of humanity, with its memories and the tangible sense of its diversity.

Though I wouldn’t knowingly pay money for it, sometimes the worst experiences are the most enriching. I once endured 20 minutes of forced laughter, as my driver regaled me with his amateur comedy routine. Lyft, a popular car-sharing alternative in San Francisco, encourages its drivers to be extroverted. Usually, this just means a mandatory fist-bump and a “how’s your day?” On occasion, it’s much more.

My would-be comedian driver reminded me that not every starving artist is hocking paintings on a street corner. More often than not, it’s a cashier scribbling notes in between customers, dreaming of the day he’ll make it big and tell his boss to screw off. Many of the world’s cherished artists, scientists, policymakers, and businessmen have humble roots.Who knows how much creativity and innovation the world has lost due to the callous whims of an entitled consumer.

So, while I can’t give our comedian his big break, my time with the sharing economy has made me more patient with those I regularly interact with. I’ll think twice about giving the stink eye to a barista who forgets my request for extra-foam on my no whip tazo chai frappuccino. I’ll wish my Verizon customer service agent a happy Easter. I might even refrain from tweeting nasty remarks at a politician or vote for a bill to fund a community arts center.

Or, as the Scottish author Ian MacLaren once reminded us:

This man beside us also has a hard fight with an unfavouring world, with strong temptations, with doubts and fears, with wounds of the past which have skinned over, but which smart when they are touched. It is a fact, however surprising. And when this occurs to us we are moved to deal kindly with him, to bid him be of good cheer, to let him understand that we are also fighting a battle.

Article courtesy of TechCrunch

Gift Guide: The Pen Type-A

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Short Version

The Pen Type-A is a pen milled from a block of type 304 stainless steel that should last at least 50 years. It looks and feels great, and it’s a good writing tool that uses Pilot’s Hi-Tec C ink cartridges. The ruler casing doubles as a sleeve. It is precisely manufactured so that the pen slowly slides in and out like a pneumatic cylinder. It’s a pen for pen geeks.

Long Version

Features:

  • Solid and durable pen
  • Ruler in inches and centimeters
  • 0.3mm black Hi-Tec C ink cartridge included
  • Compatible with 0.25, 0.3, 0.4 and 0.5 Hi-Tec C ink cartridges
  • Dime screw on one end
  • No branding

Info:

  • MSRP: $150
  • Manufacturer/retailer: CW&T
  • Made in the U.S.

The Pen Type-A is…

… a pen that happens to be a beautiful piece of engineering. Contrary to aluminum pens, a steel-based pen is much heavier and sometimes tiring to use. But the industrial design with no crack in the entire body gives it a unique look.

It is also an early Kickstarter success. The team shipped the last pens a couple of months ago and just started taking new orders. They proved that you could ship a complicated hardware product on Kickstarter while keeping up with customers’ expectations.

One of the most compelling features is that the Pen Type-A uses Pilot Hi-Tec C ink cartridges. It’s easy to order them online, future proof and there are a lot of width and color combinations. The Hi-Tec C has been my pen of choice for years — it’s very good.

But at $150, it’s an expensive pen. Just like watches, pens can be luxurious items, sometimes too blinged-out with ornamental and gilt bodies for my taste. They look dated and stand out on a desk next to the glass of my smartphone and my aluminum computer. Cold and futuristic objects like the Pen Type-A merit a spot in the luxury category. It is still reasonably priced compared to Sailor or Namiki pens, while very expensive Mont Blanc pens are in another category altogether.

Buy the Pen Type-A for…

… your loved ones who like beautiful objects and writing. As much as I’d like to do everything with digital devices, I still use a pen every day. It’s efficient and portable, and sometimes you just need to write things down. When you are on the move and you need to take notes, a pen is indispensable.

But a cheap pen is enough for nearly everyone. Only those who like design and beautiful pens will care about the Pen Type-A. And they’ll love it.

Because…

… a present should be something unique that someone wouldn’t think about and wouldn’t buy for himself or herself. People don’t spend money on pens anymore. With the Pen Type-A, you’d make a deeply personal yet beautiful present.

Click to view slideshow.



Article courtesy of TechCrunch

As Flickr Co-Founder Butterfield Shuts Down Glitch, Is He Planning A New Photo Service? ‘You Will Know It Well,’ He Says

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glitch as itch

Glitch, the online, multiplayer gaming world created by Tiny Speck, is closing down December 9 after failing to get enough user traction, and then failing to find a buyer for the product. Right now Tiny Speck’s founder, Stewart Butterfield, is working at finding new jobs for the 30 or so people who are getting laid off as a result, and winding down the project, including the forums and issuing refunds for players still in credit. But! Butterfield, who you may best know as one of the co-founders of that hugely popular, early-mover online photo storage/sharing service Flickr (sold to Yahoo for a song — $35 million — in 2005), is also cooking something else up.

To be clear: Tiny Speck is not closing, just Glitch. There will be more to say about that in the future, but: you will know it well. Well.


Stewart Butterfield (@stewart) November 15, 2012

It’s a cryptic note from a guy who is somewhat famous for his odd riddle-talk. (See: Butterfield’s Yahoo resignation letter to Brad Garlinghouse, in which he takes the role of a tin smith in the face of the Industrial Revolution, and never drops character through the whole letter.)

Going back to the tweet, could this be a hint that Butterfield and Tiny Speck are planning to delve back into the world of photo sharing? This is, after all, how we know Butterfield best — “well.” And given how central photos have become to the evolution of mobile and the web in the years since Flickr was founded, all of us, in a sense, “know it well.”

With services like Instagram selling to Facebook for hundreds of millions of dollars, it’s a testament to how popular and important imaging services are today. Also with the departure from Yahoo, you have to wonder if Butterfield felt that he had some more work to do in photos (that resignation letter seems to imply some kind of lost opportunity).

In the Glitch closure announcement, Butterfield also writes about how Tiny Speck is working on future products.

Whether or not the next venture is based around imaging services, it looks like it will have a social element: “We have developed some unique messaging technology with applications outside of the gaming world and a smaller core team will be working to develop new products,” he writes.

As a side-note, TechCrunch had actually had an anonyous tip about Glitch being in trouble at the beginning of October — so maybe this news was not as abrupt as Business Insider seems to imply. Even as far back as August, we’d also been told — again, through our anonymous tip service – that Glitch people were spotted over at Google. When I asked Butterfield outright if this was a sign of a partnership or sale, his response was: “I can honestly tell you I know nothing about it, so I think your tipster was wrong in this case .” Make of that what you will.

These details may all turn out to be another glitch — no, not a game that fails, but just the hustling that you see time and again among entrepreneurs as they continue to scratch that itch that drives them time and again to make new projects — but when you are dealing with a tin smith who has had his Carnegie spells now and then, you never know.



Article courtesy of TechCrunch

Want To Unionize Developers? Focus On Workplace Democracy

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Despite the efforts of many different organizers over the years software developers have resisted unionization. The relatively high pay and good working conditions of developers, the stereotype of geeks as loners and the general decline of unions in the U.S. are all commonly cited reasons. But maybe unions are failing in tech because they’re not addressing the real issue: giving developers more control over their work life.

Moving Up Maslow’s Pyramid

Developers want autonomy. They don’t want to be jerked around by stupid managers who impose unrealistic deadlines, make impossible promises to clients and just generally disrespect their employees. Historically developers have had two options for dealing with bad management: find a better job or found a startup. But worker self-management would offer a third options — give the developers control over their own work.

Companies like Valve prove that self-management can work in the software industry. Unionization could potentially provide a path to that sort of workplace structure, if organizers can move up Maslow’s pyramid a bit.

Today workers tend to think of unions merely as organizations that negotiate salaries and benefits with big corporations. Workers who make decent salaries — as developers tend to — have less incentive to try collective bargaining at the risk of getting shit-canned. Workers have also come to distrust unions. They also tend to think of a union as something that takes away their workplace freedom, not something that gives them the ability to have more control over their day to day work life.

But The Industrial Workers of the World (IWW), today a more “fringe” union in the shadow of the AFL-CIO, has long promoted workplace democracy as a value. The union started out in 1905 and was prominent throughout the early 20th centur. After a series of unfortunate events its membership declined, but the organization has been staging a come back. It’s probably known best known in recent years for its efforts to organize Starbucks in New York City.

The IWW has a decentralized model that it seems that developers could get behind. Members don’t have a to have a contract with their employers — in other words, you can be a member of the IWW even if your company isn’t officially unionized. And you can actually be a member of both the IWW and another union. Most importantly, the union emphasizes worker self-management over just cutting deals with the bosses.

The Case For a Developers Union

I’m not saying that worker self-management is the only reason to unionize. Most workers will have more immediately compensation and security concerns. And even developers can benefit from wage and benefits negotiations.

Some engineers’ salaries have passed the six figure mark, and companies are offering signing bonuses and perks such as island vacations. Offshoring has become less of a concern, and our own Jon Evans thinks it will be at least 10 until U.S. developer wages are driven down by international competition.

Yet in pretty much any discussion thread about the developer shortage you’ll find people who claim the real issue is that companies are demanding too much experience for too little pay. This comment on Hacker News is typical: “We’ve gotten plenty of good candidates in our doors that turn us down because our pay is barely competitive and our health insurance is terrible. Pay more money and you can attract more tech workers.”

And that’s not to mention the long hours many programmers are asked or required to work, despite research indicating that overtime may be counter productive.

Meanwhile, large companies still hire hordes of contract workers who don’t get the same benefits as full-time employees. The term “precarity” in labor lingo means temporary and/or intermittent work. It usually refers to lower paying work than the typical tech contract, but many developers could be getting short changed.

Making It Happen

But these issues don’t seem to be the ones that will rally developers into action. Various groups have tired to organize developers and other tech workers over the years. The most notable is WashTech, an Communications Workers Of America (CWA) which is itself affiliated with the AFL-CIO. WashTech was founded in 1998 in response to Microsoft’spervasive use of permatemps.

In 2003 the International Association of Machinists and Aerospace Workers started the seemingly now defunct CyberLodge. Its founder, Ian Lurie,, told The Register that the idea was to create something more like an open source trade guild than a union.

And then there’s Communications and Computer Workers Industrial Union 560 (iu560), which is part of the IWW. Like the CWA, the iu560 is open not just to developers but to technical and telecommunications workers.

Steve Ayers, a programmer and IWW member, says that the stereotype of developers as loners is not entirely accurate. He cites, for example, open source development, which is a type of collaborative endeavor meant to bring about a collective good. Ayers describes open source as communism with a lowercase “c.”

And even in cases where the stereotype fits, there’s a history of workers banding together. “Timber Workers were stereotyped as lone ‘Paul Bunyan’ types, but the Timber Workers became one of the largest Industrial Unions in the IWW and one of it’s most successful,” he says.

“I have found that workers will be receptive or not receptive to organizing largely on how its presented to them,” he says. “If one walks up to a worker and asks ‘Would you like to form a Union?’ they’re not going to be receptive. But, if you talk to them about their job and the problems they face, and then ask them if they want to do something about it they are much more receptive. I think this speaks more to the labor movement in the US then the tech industry.”

It could be that union’s just have an insurmountable branding problem, having been vilified for so long. And the IWW’s position on the leftist fringe may turn off many more right leaning workers. But there’s a model there that could be emulated. It’s a starting point at least.



Article courtesy of TechCrunch

Wired’s Chris Anderson: Today’s ‘Maker Movement’ Is The New Industrial Revolution [TCTV]

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As the longtime editor-in-chief of Wired Magazine, the author of The Long Tail, the coiner of the term “freemium,” to name just a few of the things that he’s known for, Chris Anderson is well-renowned for having his finger on the pulse of trends just as they’re starting to coalesce into movements.

So, inquiring minds want to know: What is he obsessed with right now?

The answer is, “maker subculture,” which is where the latest in digital technology meets the classic do-it-yourself (DIY) world of crafting and small scale construction. Anderson is so engrossed in this world that he decided to write his latest book about it. Makers: The New Industrial Revolution, which hit shelves (and the world of e-books and e-booksellers) last week, makes the argument that what’s happening right now with makers is actually the third wave of the industrial revolution which first initiated back in the 18th century.

There are a lot of big ideas at work here, so it was a real pleasure to have Chris Anderson stop by TechCrunch to talk to us all about it in person. The whole video above is very worth watching, in my opinion — Anderson’s thoughts are so interesting and complete that it’s hard to pick out the most relevant excerpts of what he said (and you should definitely buy the book to get more of them, because it is a very good read.) But below I’ve transcribed just a bit of our chat:

On why accessibility is the secret ingredient for “revolutions” — especially when it comes to technology and manufacturing:

“The real revolution here is not in the creation of the technology, but the democratization of the technology. It’s when you basically give it to a huge expanded group of people who come up with new applications, and you harness the ideas and the creativity and the energy of everybody. That’s what really makes a revolution.

…What we’re seeing here with the third industrial revolution is the combination of the two [technology and manufacturing]. It’s the computer meets manufacturing, and it’s at everybody’s desktop.”

On how makers are perfecting the bridge between the long tail and the mass market:

“What we’re clearly doing is enabling a new class of entrepreneurial companies that can address markets of 10k. YOu know, 10 thousand is kind of an arbitrary number, but when you think of 10,000, it’s too small for a big company and too [large] for an individual. And yet, what the maker market does it allows you to prototype things, get funding, and then have access to manufacturing that can sort of scale up. It allows you to target to those markets of 10,000.

Now, some of those markets of 10,000 are going to stay at 10,000, they are niche, the ‘long tail’ stuff if you will, referring to my first book. But some of them are going to be the next markets of 10 million. And what’s great about the markets that start at 10,000 and then kind of organically make it to 10 million is that those products are going to be ones the world has asked for, that the world has helped develop. They’ve passed the test of the marketplace.”

There’s a lot more where that comes from, so please watch the video above to hear Anderson talk about:

  • How manufacturing more things through the Maker movement can actually slow the expansion of junk in landfills (that starts at around 8:41)
  • The new expression that “hardware is the new software” (that starts at around 12:18)
  • Why he thinks we’re at “the Macintosh moment” for 3D printers, a device which he thinks should be in every home in the foreseeable future (a concept he weaves throughout our chat with which not everyone agrees)
  • How he personally keeps his projects straight while maintaining his family life (5 kids!)



Article courtesy of TechCrunch

The Invisible Bike Helmet: An Airbag On The Go

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Invisble Bicycle helmet

People die trying to look cool. Vanity is the sad reason why people don’t wear bike helmets. So two Swedish women set out to invent “the invisible bicycle helmet”, They’ve succeeded, and the end product isn’t a made of clear plexiglass and there’s no lightbending-stealth technology. In fact it’s not really a helmet at all.

Hövding is a rapidly-inflating airbag that deploys from a collar around your neck when you’re in an accident. Here’s how it works, and a video demonstrating this amazing, but still expensive, invention.

The invisible bicycle helmet uses rechargeable battery-powered accelerometers and gyroscopes that detect the typical motions involved in a bike crash. They trigger a tiny gas inflator which instantly fills a nylon airbag with helium. The bag forms a hood around your head that cushions the impact of the street, a car, or anything else you slam into.

The product and company named Hövding began as the industrial design master’s thesis of two students, Anna Haupt and Terese Alstinat, at Sweden’s Lund University. After five years of research and $10 million in funding, they’re now selling the invisible bike helmet. It’s not cheap, though.

Hövding costs $600 and only works once. There’s also been some complaints about the design and an early version had trouble with the zipper.

But considering the potential hospital bills, and you know, the risk of death, it might be a good investment for fashion-forward bikers. Really you should just be confident and realize that wearing  areal bike helmet doesn’t make you uncool. But if that’s too much to ask, at least consider a Hövding.



Article courtesy of TechCrunch

Surprise! Apple’s Design Expert Testifies That Most Galaxy Devices Infringe Apple Patents, Trade Dress

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Apple’s expert witness, Peter Bressler, adjunct associate professor at the University of Pennsylvania (and president of the Industrial Designers Society of America between 1989 to 1990), essentially confirmed everything Apple has asserted against Samsung in relation to design patents (so far — we just broke for lunch).

Apple is alleging infringement on four design-related patents. Two of them relate to the iPhone, one the iPad, and one on the icon grid layout of iOS. Setting the iOS patent aside for a moment, Apple’s lawyer walked Peter Bressler through each of Apple’s iPhone and iPad related design patents.

The patent expert, who has been called as an expert witness in seven different trials, affirmed everything Apple had originally accused Samsung of, claiming that about a dozen devices, including Samsung’s Galaxy S, Galaxy S II, and Galaxy Tabs, infringe Apple’s three patents.

Samsung has argued before that there is prior art with regards to the USD618,677 patent, which covers the flat front, rectangular shape, curved corners and speaker grill of the phone. Mr. Bressler explained the prior art argument and process:

The point of this process is to examine the prior art you can find. Whatever is most like the ’677 patent. You compare the patented design to the design in the closest prior art and try to determine the most significant differences.

With Samsung’s included prior art, images from a 2005 Sharp design, Bressler found enough difference to agree with Apple that the art has no bearing on Apple’s patent.

Apple’s counsel also asked about the back of the Galaxy S 4G, as an example, with regards to the ’677 patent. The Galaxy S 4G has a small hump on the back on both the top and the bottom, though according to Mr. Bressler, the back is not under consideration since the ’677 patent only covers the front of the device.

The conversation then moved to Apple’s trade dress claims. Trade dress centers more around the general aesthetic of a brand’s products that differentiate them in the market. Think McDonald’s golden arches. Apple is asserting one trade dress registration which covers both the iPad and iPhone’s distinctly “Apple” design.

Mr. Bressler argued that there are plenty of alternative designs to both the phone and the tablet that would still achieve the same functionality.



Article courtesy of TechCrunch

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