Tag Archive | "industry"

Introducing The 14 Companies Participating In Disrupt London: Startup Battlefield

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Who To Follow On Twitter, According To Marc Andreessen

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Adobe Q3 2014 report: Organic impressions down 50 percent YoY

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Adobe, a Facebook Strategic Preferred Marketing Developer, studied the Facebook performance of its clients in Q3, finding that the News Feed is increasingly becoming pay-to-play.

Adobe found that organic impressions are down 50 percent from last year, but paid impressions only rose 5 percent year-over-year.

Joe Martin, a Senior Analyst at Adobe Digital index, noted that these figures would likely change in Q4, as brands up their budget for the holiday shopping season:

We expect brands to invest more in social during the holiday season as well. As social becomes a bigger part of the holiday commerce experience, brands and retailers are going to want to make sure their messaging is being seen.

Adobe predicts that paid impressions for retail will grow 10 percent to 20 percent during Q4.

ADI_DA_Q3_6Among different verticals, posts from media publishers are up 100 percent from last year, with the financial vertical also showing growth.

ADI_DA_Q3_7In terms of interaction, it was a down year for media, tech and travel brands, through retail pages saw a 13 percent year-over-year hike in post interaction rate.

Screen Shot 2014-10-17 at 9.46.04 AMWhile Google is still the predominant referral site, Facebook is becoming a solid portal for media sites. Adobe found that Facebook refers triple the amount of visits to media sites than Yahoo Bing. However, retail referral visits were down 3 percent YoY.

Adobe also noted that revenue per visit (RPV) from Facebook is growing faster than the industry leaders, Yahoo Bing and Google.

Screen Shot 2014-10-17 at 9.50.32 AMTop image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Job seekers: 3 simple ways to make recruiters love your Facebook profile

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According to the latest Jobvite survey, released Wednesday, 66 percent of job recruiters polled use Facebook when evaluating a candidate. Additionally, 73 percent of recruiters polled said they’ve hired a candidate through social media — 26 percent of that group said they hired someone via Facebook.

Though LinkedIn remains the dominant social network for recruiting, the study shows that a growing number of recruiters are at least checking a candidate’s Facebook profile before making a hiring decision.

How can you make sure you’ve got all the information a recruiter wants to see? We talked with Jobvite Chief Marketing Officer Kimberley Kasper to find out.

1. Check your privacy settings

Facebook allows users to manage privacy controls on a post-by-post basis. Take advantage of this.

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Make sure that the posts that are public reflect positively on you and show that you have a unique insight in your field (or the field you’re hoping to go into). Having every piece of content private may help keep out undesirables from snooping, but it also doesn’t give the recruiter any insight into who you are as a person. Kasper said that something many recruiters check Facebook for is to determine if the candidate would be a great fit for the company’s culture:

When they look at their Facebook profiles, they’re looking for a cultural fit, they’re looking for mutual connections, they’re looking to understand if the person is talking about the industry or if they know anything about the industry. And they’re looking for examples of the work that they’re doing. The cultural fit is the biggest thing. You can tell a lot by looking at a person’s Facebook profile, who that person is and what they find important.

The biggest things recruiters look for on a Facebook profile:

  • Cultural fit (46 percent)
  • Mutual connections (35 percent)
  • Industry-related posts (27 percent)
  • Examples of written or design work (24 percent)
  • Professional experience (20 percent)

Through privacy settings, users can (and should) set it so they approve every post they’re tagged in. This way, only approved content makes it onto that user’s timeline.

2. What you post matters

We’re no longer in grade school, but a person’s mastery of the English language is a key thing that recruiters look for on Facebook, according to Kasper. Before posting something publicly, make sure that nothing is misspelled and that the grammar is clean.

Kasper said that spelling and grammar errors are often considered no-nos for many recruiters.

Among all social sites, recruiters cited illegal drug references (83 percent), sexual posts (70 percent), spelling/grammar mistakes (66 percent) and profanity (63 percent) as the biggest negatives.

While the photo of you and your friends drinking on a Spring Break trip might be your favorite photo, if you’re looking for a job, Kasper said it would be best to have your profile picture be more professional.

3. Do a thorough check of your profile before your first interview

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According to the study, 32 percent of recruiters polled said they check a candidate’s Facebook profile before the interview; 35 percent said they did so after the interview.

Make sure that you have your Facebook profile set before you interview, so you know exactly what the recruiters see when they check. Kasper talked about how recruiters will check Facebook at various stages of the hiring process:

From my own experience, I do a search on someone after I’ve had a phone interview. I’ve seen their resumé, I’ve had a conversation with them and it seems like they’re a potential fit for my open role. Then I’ll go out and look at their social profiles and see what I can find, just to confirm my initial feeling is accurate.

To see how a recruiter would see your profile (assuming you’re not friends with them), go to your timeline, and click the ellipses button on the right side of your cover photo. Then click “View As,” to see how general members of the public view your profile.

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Readers: Do you post content to your Facebook profile with recruiters in mind?

The link to the full survey is here.

Top image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Facebook, Box, Pinterest partner to form WEST: Women Entering and Staying in Tech

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Facebook today announced a partnership with Box and Pinterest, creating WEST — Women Entering and Staying in Tech.

Facebook discussed the new program in a blog post:

Today, Box, Facebook, and Pinterest are announcing that we have come together to create WEST (Women Entering and Staying in Tech), a one-on-one mentorship program to help more women enter and flourish in these increasingly important technical roles. By bringing experienced women from top technology companies across the industry together, we hope to build and maintain a new kind of mentorship program informed by the kind of work women are doing day-to-day and the most exciting opportunities becoming available in tech.

Facebook cited U.S. Census Bureau data, showing that women’s representation in tech occupations has been declining since the 1990s. Participants in the 2015 pilot of the WEST program will be early- to mid-career women in the San Francisco Bay Area. The range of applicants can go from those beginning careers in tech as interns to mid-career women looking to further growth or take the next step.

The pilot will focus on engineering, operations, product, design and web development roles. Women in technical roles from the three companies will serve as one-on-one mentors for the WEST class of women chosen. They’ll meet with the mentees individually, as a group, in person and online, over the course of a year.

For more information, and to be notified when the application process for 2015 opens, visit www.westmentors.org.

Article courtesy of Inside Facebook

Five Things Startups Need To Do To Attract Advertising Pounds, Dollars And Euros

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Netflix’s Exclusive Content Push Continues With A Foray Into Film

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What experts are saying about Facebook’s Atlas

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In an effort to better compete with Google, the Web’s premier ad server, Facebook re-launched Atlas yesterday. It’s expected to be a game-changer for the social network, keeping in step with the company’s cross-platform goals.

Several industry experts have recently weighed in on Atlas and what it means for social advertising moving forward.

David Serfaty, Director of Social Advertising, Matomy Media Group:

The relaunch of Atlas as Facebook’s new ad platform represents an important shift in Facebook’s advertising model. The ability to provide advertisers with audience-based targeting and cross-device measurement capabilities shows that Facebook is taking the lead on solving the industry-wide problem of how to accurately measure and attribute users’ long and winding path toward conversion.

As a performance-based marketing company, we at Matomy are happy to see Facebook continue to make improvements like those it has made with Atlas to its ad solution. Advertisers are increasingly seeking more advanced targeting options, as well as the ability to target consumers across devices and from offline to online (and vice versa). What Facebook has done with the relaunch of Atlas is an important step towards this goal and should provide advertisers with greater transparency and control over engaging, acquiring and retaining the right consumers across the right devices via Facebook ads.

3Q Digital COO Dave Yoo:

Atlas’ “people-first” marketing approach stays aligned with Facebook’s “audience-first” driven advertising platform, which can be seen as a subtle yet significant paradigm shift in how digital marketing is executed. Even Google is moving away from the keyword and pushing more audience-driven channels.

Matt Ackley, Senior Vice President of Product and CMO of Marin Software (an Atlas partner):

By partnering with Atlas, our advertisers are able to determine the true ROI of their paid search campaigns, giving them the ability to better optimize their sales funnel. This is an extremely valuable integration for all our digital marketers.

Blog post from SHIFT (an Atlas partner):

Atlas’ cross network data provides advertisers with a better understanding of performance across advertising campaigns via cross-channel and conversion reporting. Advertisers can then leverage reporting for multi-touch attribution, which provides a comparison of performance of all campaigns using Atlas technology. Atlas’ “people-based” metrics will also help marketers better reach the people they want across devices, platforms and publishers.

SHIFT’s platform complements Atlas by giving advertisers access to proprietary marketing solutions and measurement tools that help marketers save time and maximize revenue across Facebook, Twitter and LinkedIn. As advertisers create, launch and manage Facebook advertising campaigns using SHIFT’s programmatic ads solutions, all campaign details will automatically be reflected in the Atlas platform, ensuring a more seamless user experience. Advertisers will also have access to SHIFT’s own campaign reporting, which provides insights specific to social and mobile performance.

Dan Virgillito, Facebook Preferred Marketing Developer AdEspresso:

The company has been working hard to improve Atlas since last year and has included offline sales tracking and cross-device targeting to its list of features. The social giant says cookies “are flawed” because they do not work for mobile devices and are not accurate enough when it comes to demographic targeting or measuring the purchase funnel on various devices and browsers.

So instead, Facebook’s Atlas has come up with a new strategy to track users, termed “People-based marketing”, featuring “an entirely new code base,” with built-in measuring and targeting that will be more accurate and make sure the right ads are served to the right audience at the right time.

Readers: What do you think about Atlas?

Article courtesy of Inside Facebook

Jeremy Allaire Opens His Long-Awaited Bitcoin Product Circle Up To The Public

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Facebook announces the new Atlas: a cross-platform ad network

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As rumored, Facebook will announce today the relaunch of Atlas at Advertising Week in New York City.

Atlas focuses on people-based marketing, getting away from cookies and enabling true cross-device advertising. Erik Johnson, the head of Atlas, announced the relaunch in a blog post:

Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices. And, Atlas can now connect online campaigns to actual offline sales, ultimately proving the real impact that digital campaigns have in driving incremental reach and new sales.

Atlas has been rebuilt on an entirely new code base, with a user interface designed for today’s busy media planners and traffickers. Targeting and measurement capabilities are built-in, and cross-device marketing is easy with new ways of evaluating media performance centered on people for reporting and measurement. This valuable data can lead to better optimization decisions to make your media budget even more effective.

Atlas was formed to serve and measure ad campaigns as people switch devices. It also helps companies better understand the purchasing journey — on desktop, mobile, tablet or offline. Atlas doesn’t rely on cookies, which don’t work on mobile and aren’t great for demographic targeting. Instagram is enabled with Atlas, allowing advertisers to measure and verify ad impressions. If a company runs ad campaigns through Facebook, Instagram and Atlas, the reporting will show results from all three.

Atlas has formed its first major partnership with Omnicom. Johnson described the company’s partnership with Omnicom:

We’re excited to announce that Omnicom is the first holding company to sign an agency-wide ad serving and measurement partnership with Atlas.  Together, Omnicom – powered by Neustar technology– and Atlas will jointly develop integrations to enable more automated capabilities for Omnicom’s clients, including Pepsi and Intel – who are among the first testing the new platform.

Atlas has also partnered with several companies — a few of which are Facebook Preferred Marketing Developers — in the categories of paid search, social advertising and video & rich media.

  • Paid search: Kenshoo (SPMD), Marin Software (PMD)
  • Social advertising: SHIFT (SPMD), Social.com, Social Moov (PMD)
  • Video & rich media: Jivox, Innovid, Celtra, Flashtalking, Medialets, Goldspot Media, Phluant

Will Martin-Gill, the Senior Vice President of Product for Kenshoo, commented on the partnership:

Kenshoo’s industry-leading software was designed to deliver infinite optimization by leveraging insights from each channel to inform the next. Partnering with Atlas to provide clients access to highly accurate, deduplicated data saves them time and improves the efficiency of their campaign optimization within Kenshoo.

Forecasting, budgeting, portfolio optimization, and campaign automation are hallmarks of Kenshoo’s best-in-class predictive marketing software; combining these with Atlas delivers the industry’s most accurate cross-channel reporting and optimization solution by relying on one source of truth that accounts for how consumers move across channels.

Readers: What do you think of the new Atlas?

Article courtesy of Inside Facebook

October 2014
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