Tag Archive | "industry"

Google Gets In On Ground Level With Drone Maker Titan Buy

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#Love: Thanks, Porn

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Google, Eich, Rice: The Evil That Tech Does

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SPMD Kenshoo moves Halogen out of beta, secures $20M in growth financing

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced the general availability of Kenshoo Halogen, a predictive modeling engine for digital marketers, which powers various components of the Kenshoo platform.

During beta testing with more than 90 marketing plans, Kenshoo Halogen increased client sales revenue by 53 percent while increasing digital marketing investments by 36 percent.Marketers also cited a reduction of man-hours spent on budget analysis and pacing, in some cases as much as 20 percent.

Will Martin-Gill, Senior Vice President of Product for Kenshoo, said in a press release:

At Kenshoo, innovation is at the core of everything we do and we’re diligent in our pursuit to provide marketers with the industry-leading technologies they need to optimize campaigns based on unique goals and objectives. Kenshoo Halogen continues the trend of disruptive digital solutions from Kenshoo and we’re proud to equip our clients with this advanced technology.

Kenshoo Halogen uses past performance of campaigns and a wide variety of market data to provide forecasts and scenario plans that can be automatically applied to in-market campaigns.

On the heels of Halogen, the company also announced a $20 million growth financing round led by Bain Capital Venture. Kenshoo’s existing investors — Sequoia Capital, Arts Alliance and Tenaya Capital — also participated in the financing round. They plan to use the funding to further disrupt the digital marketing technology space with its proprietary approach to predictive media optimization.

Yoav Izhar-Prato, co-founder and chief executive officer of Kenshoo, said in a press release:

From the beginning, Kenshoo’s focus has been finding and creating solutions to the most complex problems marketers face on a daily basis. Our new partnership with Bain Capital Ventures and the continued support of existing investors is evidence of the strength of the digital marketing industry as well as Kenshoo’s unique positioning with predictive media optimization.

Article courtesy of Inside Facebook

Shorty Awards: Which Facebook ad campaign was the best in 2013?

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As the Shorty Awards (Monday, April 7), draw closer, one of the most competitive categories is the race for the best Facebook ad campaign of the year. Among the nominees are Pepsi, the University of Phoenix, Game of Thrones and Nissan.

Greg Galant, Co-Founder and Executive Producer of the Shorty Awards, described to Inside Facebook the importance of Facebook in today’s marketing ecosystem:

Brands are embracing new platforms such as Vine and Instagram video at a rate that’d put even a tech-savvy teenager to shame. We’re excited to honor the best in the industry and to have Unmetric return as our partner recognizing the top Facebook campaigns from 2013. Facebook has become a vital part in every marketing strategy and this year’s finalists showed that innovation and originality still exist on the decade-old platform.

Here’s what each campaign was about:

Brand Blurb
University of Phoenix

Facebook SPMD SHIFT Kate Burns as Managing Director of Europe

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KateBurnsSHIFT, a Facebook Strategic Preferred Marketing Developer, announced Wednesday that it has hired former AOL Europe CEO Kate Burns as the company’s Managing Director of U.K. and Europe operations.

Burns, who previously led Google’s European efforts, will work to grow SHIFT’s European presence and promote adoption of SHIFT’s Open Markeing Cloud. She will be based in London — SHIFT’s first international office. Most recently, Burns led EMEA operations for cross-device ad targeting startup Drawbridge Inc.

James Borow, Co-Founder and CEO of SHIFT, welcomed Burns in a press release:

Expanding our international footprint and the solutions we provide marketers is one of our top priorities. Global advertisers are challenged with driving the right message to the right audience at a local, regional and global level. We’re committed to delivering technology that allows marketers to leverage the data and advertising solutions they need to reach their customer, wherever they are and at anytime. Kate is the ideal leader to drive our international growth and adoption of SHIFT’s Open Marketing Cloud. As a proven digital veteran with deep experience in building successful European operations from the ground up, Kate will be instrumental in enabling SHIFT to provide new revenue opportunities to marketers.

Burns discussed how she’s ready to help SHIFT:

International advertisers are facing some of the same challenges as US advertisers.  Consumers are spread across devices and channels, making it extremely difficult for marketers to engage with customers at scale and achieve their business results. I’m thrilled with the opportunity to join the SHIFT team and help global advertisers adopt SHIFT’s Open Marketing Cloud. With over two decades of experience in this industry, I look forward to working with global advertisers to leverage SHIFT’s Open Marketing Cloud to make smart, real-time decisions that help maximize their ROI across Facebook, Twitter and LinkedIn.

Article courtesy of Inside Facebook

Inside Jobs: How Medium’s Product Scientist Brings Data To Life

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The tech press can make it seem like the most important people in the industry are those with “founder” or “chief” in their job titles. But the truth is, the people who really make the tech industry tick aren’t the CEOs. TechCrunch TV is thrilled to launch a new series called Inside Jobs dedicated to giving in-depth looks at the key people beyond the C-suite, to find out who they are, what… Read More

Article courtesy of TechCrunch

Together, Spotify And Echo Nest Want To Build The Facebook Connect Of Music

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“We want to enable straight playback from Spotify on other services”, CEO Daniel Ek tells me. It’s part of why his company just acquired The Echo Nest, the top music personalization and discovery API in the industry. EchoNest’s CEO Jim Lucchese explains “We’ve both invested in platform approaches to music. To combine those creates such a cool opportunity for developers anywhere that music… Read More

Article courtesy of TechCrunch

Facebook mobile measurement partner AppsFlyer raises $7.1M in A round runding

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AppsFlyer, a Facebook mobile measurement partner, has raised a $7.1 million A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.

AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500 million in mobile ad spend. During 2013, The company’s mobile traffic grew 80x, and is currently tracking at a run rate of one billion mobile app installs annually.

The new funding will be used to expand research & development, product offering, business development, and customer support. In addition, the money will support the company’s international growth, AppsFlyer officially opens new offices in New York City, San Francisco and Beijing.

Oren Kaniel, AppsFlyer CEO and co-founder said in a press release:

AppsFlyer’s NativeTrack technology is rapidly becoming the industry standard for mobile attribution, and the additional funding will help us scale globally. AppsFlyer is an unbiased, independent measurement platform, and we’re thrilled to have Pitango join us, given their strong portfolio of mobile, social and advertising technology companies.

Using app tracking and campaign analytics SaaS platform, AppsFlyer allows app developers, brands and agencies to measure mobile user acquisition across all media sources including paid, organic, viral and social.

Article courtesy of Inside Facebook

Google Sets Example By Trying To Offset Perils Of SF Gentrification

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San Francisco’s gentrification problem isn’t all tech’s fault, but the industry should still be helping communities impacted by the influx money and people its brought to the city. Today’s donation by Google is a great example of looking out for one’s neighbors. It’s given $6.8 million to fund two years of the Free MUNI For Low-Income Youth program that gives kids free bus passes. Read More

Article courtesy of TechCrunch

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