Atlas announced a similar partnership last month with Omnicom Media Group in the Asia-Pacific region.
Facebook marketing manager Nicole Maraschky said in a post on the Atlas blog that the migration of current clients of Havas Media Group to the Atlas platform is already under way, and Atlas managing director Erik Johnson added:
Havas Media Group has been a supporter of our approach that helps brands reach real people across devices and publishers. The geographical focus and depth of potential client absorption makes this partnership significant for the industry.
Havas Media Group global managing director Dominique Delport said in the blog post:
Havas Media Group has spent the past 10 years investing in market-leading data driven solutions through its Artemis proprietary data platform. This partnership, coupled with our clients’ data, will enable us to find out how people are interacting with brands and then purchasing products as they travel across devices. We have been working with the Atlas team now since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie-based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer best-in-class, tech-neutral solutions for our clients.
Readers: Which large agency group will reach the next agreement with Atlas?
Article courtesy of SocialTimes Feed
We’re recapping the top stories on Inside Facebook from 2014. Part I of our year in review was posted yesterday, and now we’re on to the second half of the year. This is when Facebook officially announced that messages would be pulled from its main app, when Facebook penalized pages for like-gating and when the company re-launched Atlas.
In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app. As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.
It’s been over two years since Facebook acquired Instagram, and the social giant has finally dropped a big clue about how it might integrate the photo-sharing platform. If a recent test proves to be a precursor to a bigger strategy to come, Facebook could position itself as a marketing ecosystem that will challenge everyone – Google, Twitter, etc. – to catch up.
In years past, many pages on Facebook could do all right in terms of driving sales and traffic to websites without using advertising. But now, as more pages become serious Facebook marketers, you’re battling for diminishing space in your audience’s News Feeds. Demand for impressions, views and clicks is higher than ever, while the supply of News Feed space hasn’t grown to keep up.
So while Facebook is financially free if you want to chat with friends and look at cat memes, if you are using Facebook as a tool to grow your business, advertising needs to be part of the plan.
We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.
News Feed settings will now show a list of the top people, Pages and Groups that you’ve seen in your News Feed over the past week. You can choose to sort by people, Pages or Groups posts, or see an overall summary. Unfollow any friend, Page or Group if you don’t want to see their stories in your News Feed. You can also see who you’ve unfollowed in the past and can choose to re-follow them at anytime.
Article courtesy of Inside Facebook
One of Facebook’s mottos is to move fast and break things, but is the company growing too fast? Glassdoor recently released its 2015 50 Best Places to Work list, and Facebook has fallen from No. 5 to No. 13 overall. Once No. 2 behind Google in the tech category, Facebook is now No. 3, with F5 Networks taking the silver medal.
This doesn’t necessarily mean that Facebook has become a worse place to work, as Scott Dobroski, Glassdoor career trends analyst, explained to Inside Facebook:
First, it’s important to remember that Facebook is a great place to work and well above the average company rating on Glassdoor. However, when you dig into the reviews, you notice some themes emerging within the employee commentary shared over the past year. At Facebook, employees reported increased challenges with work-life balance, growing pains as the company hires more employees and pressure to constantly perform and move fast.
Here are some key opinions from anonymous Facebook employees about their workplace:
“The amount of power entrusted to employees is huge. You are empowered to go explore and find data, build things, and generally choose the course of action you think will have the most impact.” – Facebook User Operations Associate
“The company perks, work that you do, and the tools to enable you to get that work done are unparalleled or equal to best in the industry. It does not get better than this.” – Facebook Software Engineer
Overall, Facebook has a 4.1 (out of 5) rating by its employees on Glassdoor. Here’s how other tech firms ranked in this year’s list:
F5 Networks, which took Facebook’s spot on the tech rankings, is actually a newcomer to the list.
Now, here’s Glassdoor’s full 2015 Best Places to Work rankings:
Readers: Where would you rather work — Google, F5 Networks or Facebook?