Tag Archive | "industry"

How Are Journalists Using Social Media? (Report)

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Social media has grown from friend communication service to all-encompassing digital life tool. During this digital evolution, journalists who were early adopters and used social sites for both gathering information and broadcasting content have become a core part of many platforms. A white paper from Cision, a provider of media management solutions, examines how journalists are using social media in 2016.

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Cision categorized U.S. journalists into five archetypes:

  • The architects, most of whom are online journalists who believe social media has had a positive impact on the industry.
  • The promoters, who believe the most important use for social media is publishing, promoting, networking and monitoring.
  • The hunters, who spend two hours or less using social media for work.
  • The observers, who minimize their visible presence on social and spend most of their limited time on social reading content from people they follow.
  • The skeptics, who spend the least amount of time on social and aren’t convinced of the benefits.

The promoters represented the majority of U.S. journalists. However, journalists the world over said that publishing and promoting content were the most important uses for social media. For the promoters in the U.S., interacting with audiences was ranked as important, and 92 percent of survey respondents noted that monitoring other media and current events are also important social media activities.

According to the report, journalists are more active on social media than ever before, with a notable increase in daily activity. From reading posts from people they follow to monitoring the conversation around their own content and reposting on micro-blogging sites, participation from journalists is up anywhere as much as 34 percent compared with similar data from 2013.

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Other changes in attitudes since 2013 have not been so positive. More journalists believe their job would be harder without social media, but fewer journalists are of the belief that it improves productivity. Journalists are also more worried about standards, with 54 percent agreeing that social media undermines traditional journalistic values.

For more information on the attitudes of international journalists, or to see how journalists and PR agents interact on social networks, download the full report.

Image on homepage courtesy of Shutterstock.

Article courtesy of SocialTimes

How not to describe yourself if you want to get funded

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funding

Former Disney Exec Forms Like Pizza, Announces Bunny Rappid Mobile App

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Former Disney executive Jeff Nuzzi and Bob Spang, an award-winning director and animator, have partnered to form a digital media studio called Like Pizza. The company will develop original animated properties across “games, mobile, digital platforms and more.”

Like Pizza’s first project is an animated action comedy series called Bunny Rappid, which will follow the “misadventures of a crime-fighting rabbit.” Like Pizza plans to launch a mobile application for Bunny Rappid, which will offer games and animated videos in a single place.

Bunny Rappid

The Bunny Rappid app will include a games channel and a video channel. In the games channel, players will have access to an arcade mode, which will contain games such as platformers, shooters and beat ’em ups, as well as a story mode that will contain “narrative-based games” like puzzle-solving and adventure games.

The video channel, meanwhile, will include video episodes from the series. Each episode will be five to seven minutes long.

Like Pizza launched a Kickstarter campaign to help fund its development of the app. In addition, the company released a Bunny Rappid music video on YouTube that features an original song from The Bombpops, a band from Los Angeles.

In a statement, Nuzzi commented:

From both my experience in the industry and as a parent, I saw firsthand how kids are consuming both video and games on mobile devices and loved the idea of creating a world around a unique character who launched on mobile first.

Bunny Rappid is a great example of the high level of production quality and effort we are putting into each appisode, and we are so lucky to have the original song “Run Bunny Run” from The Bombpops for our first music video, which illustrates just that.

The Bunny Rappid app is expected to launch on iOS and Android in 2017. Like Pizza also plans to distribute the series’ episodes on video-on-demand platforms.

Article courtesy of SocialTimes

Tech and the presidential race

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CHARLOTTE, NC - AUGUST 18:   Republican presidential candidate Donald Trump speaks to supporters at a rally on August 18, 2016 at the Charlotte Convention Center in Charlotte, North Carolina. Trump continues to campaign for his run for President of the United States.(Photo by Brian Blanco/Getty Images)

Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

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Twitter touted the recall and memorability of its video ads, citing research it conducted with IPG Media Lab.

The study by Twitter and IPG found that:

  • Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second.
  • Video ads were found to be twice as memorable in Twitter’s feed compared with on premium sites, due to content in their feeds being seen as “personal” and “self-curated,” as well as relevant to users’ interests and “less intrusive.”
  • The three-second mark is a key spot for video ads, as recall rose 13 percent between the one-second and three-second marks.
  • Enticing users to watch the full video allows skippable pre-roll to perform much better than when skipped at some point after five seconds.
  • Branding elements that appear directly above social videos before the “viewability timer” starts ticking allow for strong branding at low levels of “time in view” for the video itself.
  • Providing heavier, early branding can help drive awareness at lower levels of viewability.
  • Getting to the point by providing the most important information in the ad up front as opposed to spread across the full 15 seconds makes ads much more persuasive.

TwitterIPGVIdeoAdsInformative TwitterIPGVIdeoAdsResults

Twitter global agency research and data strategy lead Heather O’Shea said in a release announcing the study’s results:

While we expected some impact below the industry viewability standard, we were pleased to see that nearly one-half of the audience recalled the ads after only one second in view on Twitter. By partnering with IPG Media Lab for this media trial, we’ve been able to demonstrate that Twitter’s highly curated feed environment actually impacts how brand messages are received by users because they are in an open and discovery-oriented mindset.

IPG Media Lab senior vice president of intelligence solutions and strategy Kara Manatt added:

We were struck by how valuable the impact of front-loading your branding and messaging can be. In today’s environment, where the competition for attention is so severe, the results of our media trial show that it’s critical to front-load your vital messaging. We’re pleased to have found an ideal partner in Twitter to examine impact of video in the social environment.

Readers: What did you think of the findings by Twitter and IPG Media Lab?

Article courtesy of SocialTimes

Video-call-your-Doctor startup KRY raises €6.1M Seed led by Index and Creandum

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The old-fashioned structur of traditional healthcare has led to poor quality, low availability and efficiency, especially in primary healthcare. The answer may be to sweep that away and build products directly for consumers, not the healthcare industry. That’s why so many startups are creating video-based healthcare startups to get around the industry. KRY, the Swedish health startup… Read More

Article courtesy of TechCrunch

Samsung swings for the fences with the Galaxy Note 7

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Samsung Galaxy Note 7

The story of Naked Wines

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If you’re a big fan of wine but still want to run a startup, there may not be that much innovation you can get away with on the product side. Wine, when all is said and done, is still wine. That doesn’t mean you can’t turn the industry inside out by turning the traditional winery business model on its head — and that’s exactly what Naked Wines did. I decided to have… Read More

Article courtesy of TechCrunch

Localytics: 63% of Users Stop Using Apps Within First Month

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Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications.

In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile, is the percentage of users who have stopped using apps.

Analyzing data from June 2015 to June 2016, Localytics found that the average user retention for all apps was 37 percent one month after download. This is a decrease from Localytics’ last annual update, which showed average user retention for all apps to be 42 percent one month after download.

Localytics Retention Churn

Localytics’ new report found average user churn to be 63 percent one month after download. In addition, the report showed that average user retention for all apps dropped to 25 percent, and average user churn increased to 75 percent two months after download. By the end of the third month, average user retention for all apps dropped to 20 percent, while average user churn increased to 80 percent.

Breaking user retention and churn down by app industry, Localytics found that media and entertainment apps had the highest retention across all three months after users first download apps. Specifically, the report showed media and entertainment apps have a 40 percent user retention rate one month after download. By the end of the third month, this number decreased to 22 percent.

Localytics Retention Churn by Industry

Gaming apps, meanwhile, were found to have the lowest average user retention, at 27 percent one month after download. According to the report, this number decreased to 11 percent three months after download.

Finally, Localytics found that average user retention rates were higher for “high-performing apps,” or apps that have at least 1 million monthly active users. For instance, high-performing media and entertainment apps were found to have a 52 percent average user retention rate one month after download, compared with 40 percent average user retention one month after download for media and entertainment apps as a whole.

Localytics Retention Churn High Performing Apps

The report reads:

Apps are falling short in providing the types of high-quality experiences that users have come to expect. Although mobile remains the mode for interacting with many brands, brands just aren’t pulling their weight. As a result, users are churning at an increasing rate.

Readers: How quickly do you stop using mobile apps?

Article courtesy of SocialTimes

Average broadband speed in US rises above 50 megabits for the first time

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networking cables

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