Tag Archive | "industry"

Facebook announces ad targeting based on bandwidth connection

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Facebook on Wednesday introduced a new way to target ads: based on bandwidth connection. This will help advertisers reach users whose mobile connection may not be best for video ads or other data-hungry methods.

This new feature allows advertisers to target based on mobile connection: 2G, 3G or 4G.

Facebook Product Marketing Manager Brendan Sullivan announced this in a blog post:

Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed. For example, serving a video ad to people in Indonesia with 2G connections may mean wasted impressions if people are unable to load the video or it buffers for minutes when clicked. Optimizing the creative — for instance, targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections — means ads can perform more efficiently for the people seeing them.

This is rolling out globally today to advertisers through the Ad Create tool, Power Editor and the API. All data in this feature is anonymous, as Facebook notes that audiences for network-based targeting are developed by aggregating groups of people based on connection type.

Ronita Mitra, Vodafone India’s Senior Vice President of Brand Communication, Insights and Online, commented on this new feature:

We are excited about the new mobile targeting option on Facebook which allows us sharper targeting to a relevant audience. We hope to see more such technology innovations across the industry.

Readers: How do you feel about the ability to target ads based on bandwidth connection?

Top image courtesy of Shutterstock.

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Article courtesy of Inside Facebook

No Rest For The Innovators

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Evoke Is A New Induction-Based Vaporizer That Looks And Feels Like An Old-School Pipe

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Cleantech’s Death Has Been Greatly Exaggerated

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Facebook acquires ad tech firm LiveRail to improve video ads

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Video ads are the next big thing for Facebook, something enforced by today’s news of Facebook’s acquisition of advertising tech company LiveRail. Terms of the deal were not disclosed.

LiveRail, founded in 2007 and based in San Francisco, has worked with ABC, Major League Baseball, A&E Networks and Gannett to improve the quality of ads seen in videos.

Brian Boland, Facebook’s Vice President of Ads Product Marketing, explained how LiveRail will help Facebook:

We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month. More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too. Publishers will benefit as well because more relevant ads will help them make the most out of every opportunity they have to show an ad.

We’re just getting started with our partnership with LiveRail, but we’re very excited about the future for video publishers and marketers. We believe that LiveRail’s excellent product – known in the industry as a video supply-side platform or SSP – and Facebook’s expertise with relevancy, delivery and measurement will help us make video advertising much better for everyone.

LiveRail CEO Mark Trefgarne discussed the acquisition in a blog post:

When we started talking to the team at Facebook about how we could work together, it quickly became clear that we shared a vision for the future of digital advertising. They believed, as we do, that publishers deserve a new generation of audience-aware advertising technology. We realized that by joining forces we’d be able draw upon our respective strengths to move even faster towards our shared vision of creating the advertising platform of the future.

This announcement marks the beginning of a new chapter for the team at LiveRail, and I’m incredibly grateful to all the amazing people who have helped build this company to where it stands today. I’m confident that as part of the Facebook family, our team has the opportunity to redefine the ad tech landscape and set a new standard in technology for publishers.

Readers: What do you think this will mean for the video ads landscape on Facebook?

Article courtesy of Inside Facebook

Microsoft’s Top Lawyer Calls Supreme Court Cellphone-Warrant Case “Seminal”

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Facebook PMD IgnitionOne completes $20M Series B funding

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IgnitionOne, a Facebook Preferred Marketing Developer, announced this week that it completed $20 million in Series B funding led by new investor SoftBank Capital.

With participation from existing investors including ABS Capital Partners and Brown Savano, the additional capital will enable IgnitionOne to continue the accelerated innovation of the company’s Digital Marketing Suite technology and expansion of sales and marketing activities on a worldwide basis.

Will Margiloff, IgnitionOne CEO, said in a press release:

We are committed to simplifying the lives of marketers by assimilating the most important marketing and advertising technologies into a single stack and this capital raise will allow us to accelerate that vision. IgnitionOne is leading the industry with the most integrated and complete digital marketing technology. We will continue to be relentless in our drive to bring far greater simplicity and superior performance to marketers, through the power of an integrated solution.

The news follows IgnitionOne’s announcement last quarter of the acquisition of Knotice, a data management platform being integrated into IgnitionOne’s cloud-based Digital Marketing Suite to enable customers to manage both first and third party data.

With more than 450 employees in 17 offices across 10 countries, the company provides a suite of innovative solutions that encompass algorithmic media management across channels such as search, programmatic display and social; advanced data management; and marketing automation including user scoring, lead nurturing and lead optimization.

Article courtesy of Inside Facebook

App Store Policy Of Rejecting Apps With Rewarded Video, Social Sharing Gets Rolled Back…With A Few Caveats

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T-Mobile’s CEO Is Pissed That The Amazon Phone Will Be Exclusive To AT&T

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I Hath Seen The Future Of Video Games!

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August 2014
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