One of Facebook’s mottos is to move fast and break things, but is the company growing too fast? Glassdoor recently released its 2015 50 Best Places to Work list, and Facebook has fallen from No. 5 to No. 13 overall. Once No. 2 behind Google in the tech category, Facebook is now No. 3, with F5 Networks taking the silver medal.
This doesn’t necessarily mean that Facebook has become a worse place to work, as Scott Dobroski, Glassdoor career trends analyst, explained to Inside Facebook:
First, it’s important to remember that Facebook is a great place to work and well above the average company rating on Glassdoor. However, when you dig into the reviews, you notice some themes emerging within the employee commentary shared over the past year. At Facebook, employees reported increased challenges with work-life balance, growing pains as the company hires more employees and pressure to constantly perform and move fast.
Here are some key opinions from anonymous Facebook employees about their workplace:
“The amount of power entrusted to employees is huge. You are empowered to go explore and find data, build things, and generally choose the course of action you think will have the most impact.” – Facebook User Operations Associate
“The company perks, work that you do, and the tools to enable you to get that work done are unparalleled or equal to best in the industry. It does not get better than this.” – Facebook Software Engineer
Overall, Facebook has a 4.1 (out of 5) rating by its employees on Glassdoor. Here’s how other tech firms ranked in this year’s list:
F5 Networks, which took Facebook’s spot on the tech rankings, is actually a newcomer to the list.
Now, here’s Glassdoor’s full 2015 Best Places to Work rankings:
Readers: Where would you rather work — Google, F5 Networks or Facebook?
See what’s immediately above this sponsored post? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company.
Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans. It had nothing to do with ipad giveaways or buying fans to fluff their fan count. Just building real trust over time.
It had nothing to do with how they tested elements of their landing page. No amount of changing button placement, color, or size substitutes for trusted endorsements from friends.
And that’s just what social has always been about, even before there were computers.
So don’t fret about Facebook’s latest algorithmic change to slap down people who are shamelessly shilling. If your content is truly interesting, you have no fear from Facebook’s algorithm.
Even if you’re in a “boring” industry, you can find an angle other than your product. And your competitors have the same limitation, anyway. Your guy doing SEO probably has some thoughts here, if they’re doing it the right way (not buying links).
Because social endorsement is increasingly necessary to stand out in the newsfeed and then to assist in conversion once you reach the user, several things are true:
Sherly Sandberg used to refer to Facebook marketing as “word of mouth at scale.” They aren’t using that phrase so often anymore, but we still believe it to be true and always will be.
Article courtesy of Inside Facebook
Courting automotive brands has been a major focus for Facebook. When General Motors pulled its $10 million ad campaign from Facebook in 2012, many industry leaders took it as a sign that there’s not enough ROI from Facebook advertising. However, a lot has changed in 2 years.
Facebook’s pitch got a significant boost in November 2013 when the company hired Google’s Michelle Morris to lead automotive marketing.
Now, as Facebook has built a robust advertising platform, Menlo Park and Detroit are working together quite well. Facebook Marketing Partner BLiNQ Media, a G/O Digital company, recently announced AutoLiFT, an ad targeting solution for auto brands.
Morris, in a press release, discussed AutoLiFT:
It’s great to see our developer community begin to specialize their platforms to meet the needs of specific industries. Automotive marketers are heavy users of programmatic technologies, and BLiNQ has built an intelligent and dynamic, cross-device platform for tier 2 and tier 3 marketing programs on Facebook.
So how well are car makers working with Facebook and what can AutoLiFT do for the industry?
Raj Choudhury, the CEO of BLiNQ Media, told Inside Facebook recently that Facebook adoption rates within the industry have been touch-and-go, but trending upward as the platform matures:
The auto industry is one of the more complex industries to tackle. It’s been somewhat slower among the verticals to really get on board, because of the complexity. … The adoption rate within the industry, among tier 1, tier 2, tier 3, has been very sporadic and different. Facebook has a challenge to try to educate those verticals across those three tiers, each requiring different levels of touch.
Seeing a chance to bridge the divide between Facebook and automotive brands, BLiNQ Media developed AutoLiFT, which utilizes Facebook, Cars.com and Datalogix data to provide ad targeting more tailored to industry needs.
One of the biggest hurdles Facebook has to clear with auto brands, Choudhury said, is proving that Facebook can deliver adequate scale and reach. Many dealerships and brands have been content with TV, display and traditional media buying, but now more brands are considering allocating more money to digital advertising. Facebook plays a huge part in that, Choudhury told Inside Facebook:
Still, the automotive industry is somewhat stuck. They’ll talk that they want to spend more on digital, but you see the ad dollars still in TV, still in print, and so forth. The shift in mentality is there, and I think there’s a big change there. It’s about educating and enabling these OEMs to take that leap of faith.
BLiNQ has already been winning some companies over with AutoLiFT, which aims to make Facebook a more attractive option for ad buying.
RPA, a Honda agency, used AutoLiFT in beta. Mike Margolin, Sr. V.P., Director of Audience Strategy at RPA, discussed the platform in a press release:
At RPA, we pride ourselves on embracing innovative technology to reach multiple audiences on behalf of our clients. By enabling us to deliver the most targeted messages to highly segmented audiences, AutoLiFT will allow us to optimize our Facebook ad campaigns for maximum efficiency, thus streamlining the selling cycle and improving the buying experience for our Honda and Acura Dealer Association clients.
Readers: How else could the auto industry utilize Facebook?
Top image courtesy of Shutterstock.
Article courtesy of Inside Facebook
You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?
Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”
Let’s lay it out: deleting your Facebook page is foolish.
Despite occasional kinks and glitches, as well as controversial overhauls, “upgrades” and policy changes (like the recent “naming” debacle), Facebook remains by far the most popular social site on the internet.
Unless you’re paying a little extra for special promoted posts and increased visibility in your audience’s News Feed (still a tough bargain to beat), you’re still given access to a platform where you can promote your brand without being forced to fork over a cent. This is what’s known in the industry – any industry – as “cost effective advertising.”
Despite the exodus of some disgruntled companies disappointed in their Facebook page’s statistical performance and authenticity of fans, Facebook is still the best deal in the social media universe – even better than Twitter, where the average user’s attention span is even shorter than the 140 character limit (and the lifespan of a tweet a few minutes – and that’s being generous).
Facebook is not only more-user friendly, it’s more audience-accessible. Almost everyone you know, in nearly any age group or demographic, has a Facebook account that they check at least once in a while. It’s become the easiest way for everyone to keep in touch with not just friends and family, but the world at large, including their favorite brands (and bands!).
Chances are, if a consumer is aware of your company, they found you on Facebook while surfing for the services you offer. If they can’t find your page (because it’s gone or was never there), they’ll definitely find someone else providing the same product, and you lose a customer to an easier-to-locate, tech-savvier competitor. If your business can’t be bothered to maintain a Facebook page, most potential clients won’t think you’re cool or smart or anything positive – they just won’t consider you. At all.
And let’s talk about the main reason why some businesses are ditching The Book – fake fans. Sure, some of your Facebook followers may be phony accounts set up as a spam screen – but they may also be legit consumers protecting their own personal identities. Not really your call to make. And why do you care if they’re converting? How silly.
As a business, you can’t really measure the “success” of your Facebook page by the number of likes, comments or other graphs that consultants often reference when deciding the validity of this ridiculously obvious option. You know it works when it works – and it always does. Big claim to make with no data? It’s intuitive, folks.
If you REALLY think no potential client will EVER find you (either on purpose or not) on Facebook and result in a sale of some sort, then by all means – cut and run. But I promise you, you’re making a mistake.
It costs you absolutely nothing to create and maintain a Facebook page – the time commitment to curate remotely interesting content is minimal to do yourself and extremely manageable for even small businesses to outsource – and not being there can pointlessly limit awareness of your existence. How short-sighted of you.
Facebook is the new phone book, spanning Generations “B” (for Boomer) to “Z” (and where do we go from there now that we’ve exhausted the alphabet, by the way?). If you’re not “listed” on Facebook, you may not be discovered at all, alternate forms of advertising aside. Facebook is the first – and oftentimes ONLY – social stop for many online participants. Good luck brewing that juice elsewhere.
Two final points:
Yes, your blog drives lots of traffic (way more than Facebook) – from people who already know about your blog/business and your mom’s friends. That referral pool is pretty small when compared to the potential on Facebook. Don’t need people to purposely or suddenly discover you on Facebook? Swell. Buh-bye.
Do I care if my fans are organic, engaged and fully fluffed or whatever? Nope! I care that people can easily find me – if only to scope out my business as part of their vetting process (and potential clients DO look for you there – ask them!). And for me, that’s A-ok!
Bottom line: those who delete can’t compete. And have smelly feet.
Image courtesy of Shutterstock.
Article courtesy of Inside Facebook