Tag Archive | "infographics"

A Complete Checklist for Social Media Managers (Infographic)

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The checklist below is based on a social media checklist that Sprout Social social media manager Darryl Villacorta uses. Although we know it’s not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.

Daily

  • Respond to inbound social messages: Social media is quickly turning into one of the most popular channels for customer support, so it’s key to engage with the customers who are proactively reaching out to your brand. These days, ignoring customers on social media is similar to ignoring the phone ringing when they call your help centers.
  • Monitor and respond to brand mentions: Sometimes when people are discussing your brand on social sites, they won’t actually tag you in the post. This means that there can be entire conversations happening about your brand that you’re not aware of, which can be a dangerous situation. Try using a social media monitoring tool to scan for conversations around your brand terms that you may not be seeing.
  • Create conversations with brand advocates: Most brands out there have outspoken fans that they can rely on to provide some solid word-of-mouth marketing and brand advocacy. Think through some of the folks who frequently mention your brand positively, or those who share your content, and engage with them in order to bolster that relationship.
  • Find and engage with potential customers: Similar to monitoring for unlinked brand mentions, it’s possible to monitor for mentions of keywords that indicate that someone is looking for a product similar to yours. Check out this article, which includes five essential ways to monitor social media.
  • Research the social media industry: Social media is one of the most dynamic industries out there today, and if you don’t keep up, you can easily get left behind. Always keep an eye out for new networks to utilize or techniques to employ.
  • Load your social editorial calendar: Social media never sleeps, but that doesn’t mean you don’t have to. Schedule your social media content calendar in advance so that your posts can send even while you’re in dreamland. This is a look at Sprout Social’s social media scheduling tool.

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  • Post three to six times on Twitter: All of these numbers are up to interpretation, and you should only post as often to social as you feel comfortable with, but posting between three and six times on Twitter seems to be a pretty safe average for most brands. There are 500 million tweets sent every day, so it’s not far-fetched to think you’re allowed to take up six of them.
  • Post one to two times on Facebook: With Facebook constantly tweaking its News Feed algorithm, it’s hard to get a solid read on what a good amount of times to post to the network is. As for now, it seems like once to twice a day is a good choice. Just make sure to not post anything overly promotional, as Facebook tends to penalize that with regards to organic reach.
  • Post two to three times to Google+: This is one of the most debatable on the checklist, but it’s safer to err on the side of increasing your posting to Google+, since snippets of your Google+ page appear in search results for your brand terms. It’s also great to keep in mind you can post to unique Google+ communities, as well.
  • Post one to three times to Instagram: Instagram is a burgeoning social network for brands. It’s important to take advantage of this newer social network by frequently posting great photos to establish yourself as a “must-follow” brand. Of course, the frequency of posts will often depend on how photogenic of an industry you’re in. Someone with a pest-control business may want to limit the frequency of posts.
  • Post one to two times to LinkedIn: Business-to-consumer companies can get away with publishing infrequently to LinkedIn since the social network’s user base is typically in more of a business mindset. However, business-to-business companies should post as frequently as they can get away with, since it’s one of the few places you can catch someone on social looking to make business decisions. B2B companies should also take advantage of posting to various LinkedIn groups, as they can be a hotbed of tool recommendations and discussions.
  • Study your products and services: Some of the most frequent questions social media managers receive have to deal directly with the products or services their brands offer. While it’s possible to assign these social messages to a salesperson or someone more apt to respond, it’s easier to be able to answer it on the spot.
  • Monitor the competition: It’s important to keep tabs on your competitors, although you should never let what they’re doing dictate how you want to conduct yourself on social media. Following them can give you an idea of what type of content resonates with your shared audience and which of their social followers may not be happy with their products.
  • Work on a blog post: Most social media managers speak on social media as their brands, which makes it tough to get their own names out there. See if your company will let you write your own blog posts. This will help you grow as a content creator, and it gives you something tangible to take credit for. Plus, you have a ton of great knowledge that other people can benefit from.

Weekly

  • Engage with thought leaders: Every industry has thought leaders that people turn to for the latest tips, tools and industry news. Establish a relationship with these people so that they will look on all of your products and updates more favorably and recommend you to their large social circles. If your industry doesn’t have many thought leaders, consider establishing yourself as that person.
  • Engage with marketing partners: Online advertising is quickly becoming more of a team sport. Many companies partner with adjacent companies to exchange webinars and guest posts in order to get themselves in front of new, qualified audiences. Find out who some of your partners are and engage with them on social in order to strengthen that relationship.
  • Discuss tactics with your team: If you’re working on a large enough account, you may have more than one person managing social at any given time. Although tools out there make it easier to collaborate on social as a team, you should still take some time out of your week to plan your future efforts.
  • Run your social media analytics: Use a tool like Sprout Social to look inwards to your own social media analytics and find out which of your content resonates with your audience and which social media networks drive the best results. Then use that data to dictate your social media marketing strategies moving forward.
  • Encourage sharing through employee advocacy: The best brand advocates that you have on social media are your co-workers. Encourage them to share some of your content on their social media sites and benefit from their word-of-mouth marketing. You can use an employee advocacy platform to make it easier for your fellow employees to find new content to share.

Monthly

  • Audit your strategy: As this can take a good amount of time, it’s best to conduct larger social media audits on a monthly basis. It’s similar to checking your social media analytics, but instead you dive much deeper into your data to figure out exactly how to approach social media marketing moving forward. Social Media Examiner has a great post on conducting your own social media audit.
  • Attend local events: The very nature of social media management requires those working in it to be, well, social. So you can imagine just how many events are out there for you meet up with some of your cohorts. Something like Social Media Club Chicago a great place to go to learn new tips and strategies.
  • Detox from social media: Social media is constantly moving, and it can get to be a bit overwhelming to have to constantly move with it. Once a month, you should take some time for yourself, which includes spending some time away from social media. Taking a social media detox can mean the difference between being a productive employee and someone burnt out on social.
  • Collaborate with other departments: Social media management should never live in a silo. There are so many different departments that can take advantage of social marketing to achieve some of their own goals, like salespeople developing a better relationship with their customers. Take some time to sit down with your team to discuss how they can benefit from social media.

Quarterly

  • Assess key performance indicators: Once you have three entire months’ worth of data, you can assess how you’ve performed based on the KPIs you’ve chosen to measure your performance against. Did you get as many impressions, clicks, mentions or new followers as you would have liked?
  • Adjust quarterly goals: Consider how you performed during the quarter and use the data at hand to create new goals for the next quarter. If you exceeded your expectations, you should consider setting some loftier goals. If you fell short, you may need to reassess what you’d like to gain out of social and how you’re approaching it.
  • Gauge team needs—more manpower needed? Based on your quarter’s success, or lack thereof, and the goals that you’ve set yourself for the upcoming quarter, seriously consider whether or not you need to bring someone else on to your to back you up.

Michael Patterson is a digital marketing specialist at Sprout Social, a social media management platform for business.

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Checklist clip art image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Why Messenger Users Don’t Need Facebook Accounts (Infographic)

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When Facebook eliminated the need for Messenger users to have accounts on the social network, countries with lower Facebook penetration were behind the move.

GlobalWebIndex pointed out the following countries where more than 20 percent of Internet users do not have Facebook accounts:

GWI said in an email to SocialTimes:

In a clear move to boost user numbers further–and hence, to maximize the new revenue streams it has been exploring on Messenger–Facebook will be hoping to attract those who have still not signed up to the service, as well as those individuals who have left the social network in recent years.

In a market like the U.S., it’s relatively hard to find people who fall into either of these groups; eight in 10 Americans have accounts and, of those who don’t, the majority are over 45. What’s more, only 3 percent of this group say they use chat apps.

So this is a decision that is likely to have more of an impact elsewhere, especially in places like Russia and Japan, where Facebook has yet to establish the type of dominance it has in other markets. Thanks to the success of VK (formerly VKontakte), for example, one-third of Russian online adults are going without Facebook accounts. In countries like this, where social networking needs are being met by competitors, Messenger could be the way to bring new users into the Facebook universe.

Readers: What do you think of GWI’s conclusions?

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Article courtesy of SocialTimes Feed

Which Apps Are the Class of 2015 Using? (Infographic)

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Today’s young adults are digital natives and the next generation of influencers and brand advocates. Niche, a school ranking and review site, polled more than 10,000 college-bound high school graduates to find which apps they use most.

This is the second such report Niche has published, and when comparing this data to last year, there are some clear gains and losses. Spotify, Netflix and Snapchat have all gained significant ground, while Tumblr and Pandora both lost a little more than 10 percent.

The top social site remains Facebook, with 86 percent of teens having used it during the last year, and 61 percent using it daily. Instagram and Twitter are the next most used, followed by Pinterest and Google+. According to the report, more teens and millennials use daily Google+ than use Pinterest daily.

SMS or texting apps lead the pack by a wide margin for messaging. Facebook Messenger and Kik are next most used; however, user numbers on other apps decrease significantly after Facebook Messenger. It seems that texting is still king for quick messaging.

Snapchat is the top app in the secret messaging category, and no other app seems to be able to challenge it. Yik Yak came in second, but only 11 percent of respondents have used it, even fewer have tried other anonymous messaging services.

The top services this year mirror the top services of last year. Instagram has the most engaged users, Facebook has the most daily users, and with 95 percent of respondents using YouTube, the video streaming service has the widest reach of all.

To see usage numbers for various other video streaming services, and to see how few teens use dating apps, view the infographic below.

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Article courtesy of SocialTimes Feed

2016 Candidates’ Announcement Days on Twitter (Infographic)

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The announcement Tuesday by Donald Trump that he was throwing his hat into the ring sent the 2016 presidential season into high gear, but how did Trump and the other early favorites, Democrat Hillary Clinton and Republican Jeb Bush, fare on Twitter?

Social relationship platform provider Spredfast analyzed Twitter mentions within the first 24 hours of the announcements by Trump, Clinton and Bush, as well as the top associated hashtags.

Findings by Spredfast included:

  • Clinton edged Trump in terms of tweets on the days of their respective announcements, with Bush lagging well behind.
  • Bush was also the only candidate to see the most-used related hashtag have a negative connotation: #nomorebushes.
  • Trump’s comment during his speech about paying $3 for websites drew a lot of attention.

Readers: Who do you see as the early favorite?

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2016 election image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Twitter Trends for Orange Is the New Black Fans (Infographic)

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The third season of Netflix drama Orange Is the New Black debuted this past weekend, and social analytics provider StatSocial did some number-crunching.

Among the findings by StatSocial:

  • Twitter users who tweeted about OITNB were 27 percent more likely to like Laura Prepon than average Twitter users.
  • They were also eight times more likely to like Netflix.
  • They were 24 times more likely to like Orphan Black.

Readers: Any surprises?

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Article courtesy of SocialTimes Feed

Facebook is the Biggest Social Channel for U.S. Women During Women’s World Cup (Infographic)

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The 2014 FIFA World Cup was undoubtedly one of the largest events that social media has ever seen. Facebook alone saw 350 million users engage in more than three billion interactions throughout the tournament last year. The FIFA Women’s World Cup started this week, and women are driving the conversation on social.

Influenster, a product discovery platform, surveyed 10,400 U.S. women primarily between the ages of 18 and 45. Of the survey participants, 99 percent were considered “heavy social media users” and were active on two or more social networks.

Sixty-three percent of the women surveyed said they planned to watch the Women’s World Cup this year. While more than half said they would watch to support team U.S.A. or in support of female athletes, only 33 percent planned to watch because they are soccer fans. That said, American audiences seem to get more excited about soccer every year, and so we can expect that last number to grow.

Much like the 2014 World Cup, we can expect the Women’s World Cup to result in lots of social media chatter. In fact, 61 percent of survey participants indicated they would use social media to stay updated on the competition, while 47 percent indicated they would get updates from television and even fewer planned to get updates from news sites or print publications.

Facebook, Twitter, Instagram, and Snapchat are the most popular networks that women are using to keep track of the competition. Twitter users plan to tweet during the games, and 76 percent will do so to interact with other fans. 64 percent will tweet to support their team, and 49 percent will tweet to feel connected to the game.

For more information on attitudes towards recent FIFA scandals, and the attitudes towards team USA, view the infographic below.

womensworldcupinfographicTop image courtesy of FIFA Women’s World Cup on Facebook.

Duncan Hines is Facebook’s Top CPG Brand (Infographic)

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Facebook Marketing Partner and social media analytics platform Socialbakers crowned a fellow baker as the leader in Facebook engagement for the consumer-packaged-goods category: Duncan Hines.

According to Socialbakers, Duncan Hines had the most interactions on Facebook among CPG companies, as well as the overall top-performing post.

Coca-Cola had the most likes in the CPG sector, at more than 12.6 million, while the most interactions per 1,000 fans went to Simply Orange.

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Article courtesy of SocialTimes Feed

5 Ways to Maintain Brand Cohesion on Social Media [Infographic]

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Running a successful social media campaign can be difficult, especially when your brand wants to run the same campaign across multiple networks. An infographic from MarketingInColor outlines the steps your brand needs to take to remain cohesive.

  • Get your brand identity straight. Consistent use of the same visual messages makes your brand instantly recognizable. Just being recognizable can give your brand a big boost.
  • Create a consistent voice for your brand. Twitter is one of the most important platforms when it comes to brand voice, as the short messages can make everything you say impactful, even retweets and @mentions.
  • Be mindful of timeliness and seasonality. Everything, from images and text to videos and links should be carefully considered. Posting certain content at certain times during the day can have large impacts, as can seasonal changes in attitude on social media.
  • Create content sharable. Reaching beyond your core audience is important to growing your social following. Shareable content also encourages your most engaged fans to become brand advocates, giving you even more growth.
  • Maintain a consistent tone across networks. Obviously you should make tweaks to suit different networks and demographics, but you should be on message and consistent.
  • Readers: How do you keep your social media presence consistent across different platforms?

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    Article courtesy of SocialTimes Feed

    Infographic: Ad Image Sizes for Five Social Networks

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    Looking to advertise on Facebook, Twitter, LinkedIn, Pinterest or Google+, and not sure what the best image sizes are for those respective social networks? Banner maker and advertising application Bannersnack has got you covered.

    Bannersnack provided the infographic below, with the vital stats on images sizes for ads on those five social networks.

    BannersnackAdSizeInfographic

    Image courtesy of Shutterstock.

    Article courtesy of SocialTimes Feed

    Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social

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    Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.

    The survey took into account more than 300 corporate executive who work for companies with revenues greater than or equal to $1 billion. According to Lithium, 42 percent of those surveyed say that consumers have shamed the company via social media. 82 percent of business leaders say that customers’ expectations have risen in the past three years.

    Rob Tarkoff, president and CEO of Lithium Technologies, commented on the survey:

    The consumer is forever changed. Social media and the rise of non-traditional, web-based entrants into established industries have evolved their expectations. Consumers use digital channels to find and share information, reviews, and insider tips. At the same time, they are using those channels to suggest improvements and sometimes shame brands into solving their problems. Business leaders are taking note of what this means to their image and bottom line—and rushing to find innovative ways to adapt.

    Other key findings from the study:

    • 93 percent of business leaders say their company is adapting to the digital transformation
    • 65 percent say they increased pressure to innovate
    • 58 percent say they increased competition with other companies
    • 52 percent say they increased costs to serve the customer
    • 30 percent say they increased customer turnover
    • 29 percent say they slowed revenue growth
    • 28 percent say they increased the amount of discounts their company provides to customers
    • 17 percent say they reduced their market share

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    Lithium also announced a major product rollout Tuesday, at its LiNC Conference in San Francisco. The new products include Lithium Monitor Wall and Shared Dashboards, Experts and Mobile Agent, a new Integrated Profile, updated Ratings and Reviews and a new Value Analytics feature for Lithium Communities. Lithium also announced an improved Salesforce Connector, a broader set of listening application programming interfacess and a new software developer kit.

    More than 700 million users interact with the Lithium+Klout platform each month.

    Tarkoff discussed the impact of these new features:

    We are the only company in our space who taps an audience of this scale. We recognize people across a broad range of social networks, communities, and online experiences. The insights we deliver to our customers are a real advantage for us in Total Community. The products we’re announcing today bring these data advantages front and center.

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    Article courtesy of SocialTimes Feed

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