Tag Archive | "infographics"

How to Promote Your Blog Effectively [Infographic]

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In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog. An infographic from Referral Candy provides tips from top marketing experts to improve your blog, and more importantly to promote your blog effectively.

First and foremost, your blog must be good. Providing helpful content, providing a unique perspective, telling stories, and responding quickly to trends will keep your content engaging and fresh. Once the content is there, make sure that customers and readers can find that content easily.

Yoast CEO Joost De Valk says:

Writing awesome content is nice, but not doing proper keyword research upfront is probably the most common mistake I see.

Posts with images get more engagement than posts without images. However, don’t just add any old image. Avoid stock images like the plague. Instead, make your images more effective with text overlay, use images to attract traffic from social sites and create more visual posts with graphics as well as captured images.

Building relationships is also a crucial skill for your blog. Build real relationships before trying to gain shares, build a loyal audience, share content from other blogs and use social networks to engage with others instead of just spamming them with marketing.

According to Carol Lynn Rivera, founder of Web Search Social:

The internet is a relationship economy. You have to give to get. This is definitely a long game, but the payoff is tremendous.

To see how important knowing your audience is, or to see how to maximize the potential of social media, view the infographic below.

9-most-powerful-blog-promotion-tactics-top-marketing-experts-590g

Article courtesy of SocialTimes Feed

Brands Can Build Trust With Stories of Good Will [Infographic]

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Recent research has shown us that emotion, social shares and virality are all closely interconnected. A new infographic from Buzzstream and digital marketing agency Fractl shows us a different side of the emotion-social equation: how brands can build trust when stories of their goodwill go viral.

Companies often go out of their way to set things right for a customer even when they don’t have to. Amazon, for example, refunded a customer’s purchase when that purchase was lost by the postal service. While not strictly necessary, this did generate goodwill among customers.

In light of this event, and others from The Ritz-Carlton, Lego, game developers Bungie, and UK supermarket chain Sainsbury’s, Buzzstream and Fractl surveyed 900 users. Some of these users either were exposed to positive customer support stories, like the one above, while other users were not.

In the group that had not been exposed to the stories of goodwill, 29 percent of respondents perceived the five listed companies as “very good” while 42 percent were more neutral in their opinion. In the group that had been exposed, 37 percent perceived the companies as “very good”, and only 33 percent held neutral opinions.

When asked if they would make purchases from these brands, the groups had an even wider variance. Only 18 percent were “very likely” to make a purchase if they had not seen the positive stories. 37 percent of the group that had seen the stories rated themselves as “very likely” to make a purchase.

The “very unlikely” to purchase group was six percent smaller if they had seen the stories, and “extremely unlikely” dropped to just one percent. Survey participants were also 36 percent more likely to buy from brands with viral customer support stories, and 2.4 times more likely to endorse a brand if they’re exposed to those stories.

For more information on customer opinions, or to read the other examples of company goodwill, view the infographic below.


Top Brands That Pulled At Our Heartstrings

Study by Fractl and BuzzStream.

Article courtesy of SocialTimes Feed

China’s ‘Great Cannon’ Uses DDoS Style Redirects for Censorship

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The hack on Sony last November, allegedly perpetrated by North Korea, marked somewhat of a new age in internet security. It showed everyone that corporate cyber espionage, and international cyber war are no longer the domain of science fiction. A report published on CitizenLab.org details evidence of a Chinese state-sponsored cyber weapon: the “great cannon.”

The report was a collaboration between researchers from the University of Toronto, University of California at Berkeley, Princeton University and the International Computer Science Institute. They uncovered evidence of the great cannon when investigating large scale DDoS (distributed denial of service) attacks against servers and web pages associated with a Chinese anti-censorship site, Greatfire.org.

The investigation indicated that this wasn’t simply China’s infamous great firewall at work, but a specific tool. According to the report:

The Great Cannon is not simply an extension of the Great Firewall, but a distinct attack tool that hijacks traffic to (or presumably from) individual IP addresses, and can arbitrarily replace unencrypted content as a man-in-the-middle.

This means any unencrypted content flowing through the internet infrastructure — even traffic outside of China — can be used as a load in a DDoS attack. The researchers describe this as the use of “bystander” systems because the tool silently hijacks exterior browsers and uses their processing power to further burden target systems.

The core difference is that the great firewall works to block traffic by terminating links; it can’t alter the traffic, just stop it. The great cannon modifies and redirects information for malicious purposes. Additionally “the evidence indicates that the GC’s role is to inject traffic under specific targeted circumstances, not to censor traffic,” according to the report.

While this was an attack by a government on a privacy advocacy group, we’ve seen the impact of attacks on businesses in the past. Companies and employees need to make sure their systems are capable of mitigating any attack, whether its external or even internal.

Armond Caglar, a senior threat specialist at TSC Advantage, wrote for ReadWrite.com:

[All employees], regardless of position, must be continuously trained to understand corporate security policies and procedures, as well as the latest types of threats targeting U.S. firms. Breach-proof security doesn’t exist, and businesses can’t afford to believe in the infallibility of IT solutions alone in fending off foreign-sponsored attacks.

Article courtesy of SocialTimes Feed

Infographic: How Social Media Influences Auto Purchasing Decisions

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As Facebook tries to court auto manufacturers for ad space, it’s becoming evident that social media and peer reviews do play a part in the purchasing decision.

A new infographic from Crowdtap shows that 87 percent of people polled valued friends’ comments on social media when considering an automotive brand. Additionally, 80 percent of those asked by Crowdtap said that they’d trust their social network over a salesperson for advice.

Want to learn more? Check out the infographic below.

Crowdtap Auto Infographic _ How Peer Reviews & Social Media Drive Auto Purchases

Article courtesy of SocialTimes Feed

INFOGRAPHIC: Top 10 Reasons for Using Social Networks

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Staying in touch with what friends and family are doing is the No. 1 reason why people use social networks, according to the latest study from GlobalWebIndex.

According to GWI, 55 percent of respondents to its study use social networks for that reason, followed by 41 percent apiece for staying up-to-date with news and current events and keeping occupied during spare time.

GWI said in an email to SocialTimes:

These top three motivations have one common characteristic: They are all related to passive forms of networking. Indeed, as we explore further in our Passive Facebooking report, many social media users are coming to view social networks as sources of content rather than platforms that require active contributions.

Equally telling is that only 27 percent of Internet users say they are using social media to share details about their daily lives. By some margin, this motivation is less important to networkers than sharing opinions or photos/videos. Clearly, then, many Internet users have become more comfortable using social media to publish content rather than broadcast personal details.

Readers: What did you think of GWI’s findings?

GWITop10SocialInfographic

Top 10 image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

E-Commerce is the New Retail Storefront [Infographic]

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Online shopping has grown consistently over time. Consumers have started shifting to online shopping in most verticals for the convenience it provides, and the ability to shop around without visiting multiple brick and mortar stores. An infographic from Koeppel Direct shows how much revenue ecommerce makes, why users have taken to it, and what brick and mortar stores are doing to stay competitive.

Online shopping is generating large revenues in many verticals. Clothing is the largest, generating $51 billion; electronics generate $26 billion, and online grocery shopping generates $16 billion. Even niche markets, like pets and baby products, generate in excess of $4 billion each.

E-commerce represented nine percent of all retail sales in 2014, and is projected to capture 11 percent of sales by 2018. This nine percent accounted for $210.6 billion, and B2C businesses did even better with a volume of $593.16 billion.

Mobile is a growing part of the online shopping experience for a variety of reasons. 34 percent of shoppers have compared prices online while in stores, and 38 percent were checking inventory availability on their mobile devices on their way to stores.

Only 20 percent of online shoppers said they shopped online for lower prices, and 16 percent said they were shopping online because of free shipping. The largest contributing factor for the constant growth of only shopping is convenience.

To what brick and mortar stores are doing to stay competitive, or see the top ten online retailers in the US, view the infographic below.

eCommerce: Retails New Storefront, The Shift to Online Shopping Infographic

Article courtesy of SocialTimes Feed

INFOGRAPHIC: Why Social is the Future of Customer Experience

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More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found:

  • 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012.
  • 47 percent of Americans say Facebook is their No. 1 influencer of purchases.
  • 77 percent of all social networking users are now accessing social networks via mobile devices.

Here’s the full infographic, highlighting customers’ relationships with brands on social media channels.

Sprinklr Divisible Final

Article courtesy of SocialTimes Feed

INFOGRAPHIC: Verizon Wireless Was Facebook’s Most Socially Devoted Brand in February

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EconoLodgeRiversideThe top 20 brands on Facebook boasted an average of 15,253,189 likes at the end of February and averaged 49 posts for the month, far above the January figure of 31, according to the most recent statistics from social media analytics platform Socialbakers.

Socialbakers also found that:

  • Retail retained its slim lead over retail food to remain the top industry in terms of Facebook likes, at 218,233,728.
  • Walmart once again retained its throne as top brand on the social network in terms of likes, with 32,249,924.
  • Disney remained the top media brand, with 12,441,555 likes.
  • Econo Lodge Riverside, a hotel in Pigeon Forge, Tenn., edged Air Extreme Heating and Cooling to become the leader in Facebook post engagement, at 34.57 percent.
  • Verizon Wireless recaptured the title of most Socially Devoted brand on Facebook for February, with a score of 701, dropping January’s leader, Fitbit, into second with its 683.
  • The top brand in terms of Twitter followers was Starbucks, with 7,266,333 at the end of February.
  • Etsy led brands on Twitter in terms of interactions for the month, with 1,074,840.
  • The brand with the most video views on YouTube for February was Vat19, with 741,660,599.
  • The brand with the most YouTube subscribers as February 2015 came to a close, with 2,218,318, was Rockstar Games.

SocialbakersFebruary2015

Article courtesy of SocialTimes Feed

Why People Unfollow Brands on Social Media [Infographic]

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Earned media and customer engagement are two of the primary uses of social media for business. With high quality content and influencers, companies can build large committed audiences. However, you can no longer market to those who unfollow. Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

21 percent of survey participants said they unfollow brands that post repetitive or boring content. 19 percent say they would unfollow a brand on Facebook if the brand posted too often – more than six times a day. Other activities that cause users to unfollow are offensive activity by brands, and content unrelated to the brand.

Crowded feeds can also prompt users engage in “social hygiene.” When brands aren’t meeting the needs of the consumer, they’re often the first pages to get unfollowed.

These same issues plague email marketing. 24 percent unsubscribe because of repetitive/boring posts, 28 percent unsubscribe to rid their inbox of clutter, and 33 percent unsubscribe because they receive emails too frequently.

Unfortunately, most unfollows go unnoticed by brand pages, other than the decrease in follower numbers. Almost 60 percent of Twitter and Facebook users simply unfollow brands silently and less than 20 percent hide the posts. Around 10 percent of those who unfollow will instruct their friends to also unfollow, and around 10 percent will post a status update reflecting the change.

To find out what kind of content users want to see, what they don’t want to see, and how many users never unfollow brands, check out the infographic below.

Unfollow Algorithm
Study by BuzzStream and Fractl

Article courtesy of SocialTimes Feed

5 Tips for Creating Powerful Brand Advocates [Infographic]

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Brand advocates are a reliable way to expand your reach on social media. All the company has to do is provide positive experiences for repeat customers. An infographic from BlueNose, a provider of customer retention software, offers five  tips on creating stronger advocacy in the B2B and SaaS markets.

The tips include:

  • Managing customer success. 83 percent of satisfied customers are willing to become advocates. When user acquisition is seven-times more expensive than retention, it’s important to focus on the customers you already have first.
  • Leverage the power of word-of-mouth. 9 out of 10 customers trust recommendations from friends, and the word of advocates can increase brand influence and trust by 90 percent.
  • Using a customer rewards program. Rewards can provide added incentive for making referral — and 84 percent of B2B decision makers start their buying process with a referral.
  • Encourage social sharing. Brand Advocates are three-times more likely to share brand information with someone they don’t know, and their dedication to spreading a social message can generate a lot of leads.
  • Turn employees into brand advocates. 67 percent of customers trust content created by a technical expert at the company, and employee attitudes can affect customer satisfaction by up to 80 percent.
  • To see more detail on these tips, view the infographic below.

    How-To-Create-Powerful-B2B-Advocates_v3_s

    Article courtesy of SocialTimes Feed

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