Tag Archive | "infographics"

How To Launch A Successful Digital Marketing Campaign in 2016

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Maybe you struggled in 2015.

The good news: 2016 can be a fresh start for your digital marketing campaigns.

Bulldog Digital Media put together a handy infographic, showing tips and tricks for creating and launching a winning digital marketing campaign that’ll really work this year: blending SEO, mobile and social marketing techniques.

Check out these 29 tips:

launching marketing campaign 2016

How to Optimize Your LinkedIn Profile and Generate More Leads

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LinkedIn has become a powerful content marketing platform of late, but still functions as a business-focused social network for the vast most users. It’s not just job seekers, LinkedIn can help entrepreneurs and freelancers identify and court potential new clients. Indeed, of the 92 percent of recruiters say they use social media in the recruiting process, 87 percent specifically use LinkedIn.

So what’s the best way to ensure you’re profile attracts business leads or recruiting offers? LinkedIn offers guides for both general and sales optimization. Some of the basic keys for optimizing a LinkedIn profile include:

  • Using a professional looking headshot
  • Develop a headline that’s more than just a job title
  • Add samples of past projects
  • Make sure your profile is complete
  • List at least three skills for your connections to endorse

For more LinkedIn profile optimization basics, check out the cheat sheet below from Leisure Jobs.

LinkedIn_Cheat_SheetImage courtesy of Ingvar Bjork / Shutterstock.com.

Article courtesy of SocialTimes | RSS Feed

Facebook, Millennials and Money (Infographic)

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Facebook IQ examined the complicated relationships between millennials, money and financial institutions in its latest study.

Among the findings reported by the social network’s research arm:

  • Millennials are saving for futures that they haven’t planned yet: 86 percent of respondents said saving was important to them, and 85 percent actually do so each month, but most of them could not specify what they were saving for, and only one-half had actual financial plans.
  • Millennials don’t feel that their banks understand them: 44 percent of respondents believed that their banks did not understand them, while only 32 percent believe their banks do understand them. More than one-third used unflattering terms such as used-car salesman or aggressor to describe their banks, and 60 percent expressed desire for their banks to be partners and friends.
  • The millennial journey lives on mobile: 77 percent of finance-related conversations on Facebook occur via mobile devices, and 49 percent of respondents prefer banking via their smartphones.

Facebook IQ also provided the following takeaways for marketers in a blog post:

  • Meet millennials where they are: Connect with millennials by offering solutions that respect their near-term goals (like paying down debt), have low barriers to entry and help them manage multiple financial priorities.
  • Make financial planning a gateway: Empower millennials by raising their financial literacy and helping them develop a plan for the future. Offer them a holistic perspective that increases their sense of control, expands their financial toolkit and makes you an invaluable partner.
  • Bank on mobile: Millennials use mobile to talk about money, track money and move money. Put mobile at the center of your multichannel ecosystem. Whether you focus on enhancing your application or mobile site, blending your mobile and in-branch experiences or rewarding millennials for their loyalty, make sure you’re giving millennials a reason to stay close on mobile—and do it visually.

FacebookIQMillennialsMoneyInfographic

Article courtesy of SocialTimes | RSS Feed

What Are Facebook Messenger Users Doing, Besides Sending Messages? (Infographic)

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It’s no surprise that the most popular action taken by users of Facebook’s Messenger application is sending messages, but what else are they doing with the app?

According to GlobalWebIndex, the most popular actions by Messenger users are:

  1. Sent a message, 90 percent
  2. Sent a photo, 48 percent
  3. Sent a sticker, 35 percent
  4. Used Messenger.com on a PC or laptop, 22 percent
  5. Sent a video, 21 percent
  6. Made a video call, 18 percent
  7. Sent a voice recording, 15 percent
  8. Received a message from a brand or company, 15 percent

GWI said in an email to SocialTimes:

While receiving a message from a brand or company features at the bottom of our list (15 percent), it underlines the future direction of Messenger. Having recently integrated Uber into its app, the service is following in the footsteps of WeChat in moving beyond a simple peer-to-peer messaging app to become a service-facilitating platform. It’s easy to see how, in the future, everyday activities such as shopping online, ordering food, making restaurant reservations and ordering taxis could all be done without leaving Facebook’s chat app.

Readers: What do you use Messenger for, besides the obvious?

GWIInfographicMessengerActions

Photo via Visualhunt.com.

Article courtesy of SocialTimes | RSS Feed

Effective Strategies for Increasing E-Commerce Conversions (Infographic)

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While the last quarter of the year may be the season for ecommerce shopping, it’s important to have a sound strategy year round. An infographic from digital agency Data Dial provides a wealth of psychological tips for improving your ecommerce strategy and related outcomes.

Social signals are a powerful tool for engaging users and increasing conversion rates. Reviews are powerful social signals that can leave a lasting impact, as can social media recommendations from friends. Presenting a few negative reviews can also engender trust in your brand, especially if users can see a communication chain between brand and customer that ends well.

Users love bargains, so pricing decisions are important. Numerical figures tend to get a better response than lettered pricing, and displaying the savings to the customer as they are shopping can improve conversion rates. Don’t leave prices eternally static, and be sure to offer customers a range of options as they shop so as not to close off opportunities.

Photography and video resources can make or break a sale. Video is already gaining a reputation as a highly engaging medium. When it comes to ecommerce video can also reduce the likelihood of returns because it gives customers a more realistic and almost hands-on look at the product. Hi-def photography also allows users to thoroughly inspect products before the purchase.

For more advice on closing the sale at the point of checkout, and how to entice wary customers, view the infographic below.

ecommerce-psychology1

Article courtesy of SocialTimes | RSS Feed

2015: The Year of Video Marketing (Infographic)

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2015 brought a large scale expansion to the already popular online video space: Everyone from content marketers, to internet users, and social networks have jumped on the video bandwagon. An infographic from business software solutions provider Orchestrate explores the impact of video this year, and the potential implications for next year.

The infographic dubs 2015 the year of video marketing, and with good reason. Orchestrate points out that 70 percent of B2B marketers said video can engage and convert online audiences, and 87 percent of online marketers are currently using video content. A wise move when 85 percent of U.S. internet audience watches online video.

This consumer demand for video is particularly helpful to a marketing campaign during the customer journey. According to the infographic, 46 percent of viewers take action after watching a video, 96 percent of them click links after watching video content, and 64 percent of them buy products from a site after watching related video content.

The future for online video looks bright. Predictions for 2016 estimate online video users at 1.5 billion globally, and by 2017 69 percent of all consumer internet traffic will be video related.

For more details on user recall after watching video, check out the infographic below.

Rise-of-Video-Marketing-Motion-&-Action

Article courtesy of SocialTimes | RSS Feed

How Internet Behavior Shifted in 2015 (Infographic)

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The mobile revolution has been the catalyst behind a shift in how people access the internet as well as user behaviors. From Millennials and digital natives who do everything from their mobile devices, to holiday shoppers using their mobile devices to do their research and find coupons, mobile has enabled people to take the Web with them everywhere they go.

An infographic from social sharing and analytics provider AddThis provides insights into the shifting behaviors of internet users in 2015. And despite evidence that the smartphone market is slowing, it seems mobile is still taking over.

According to AddThis, mobile now accounts for more than half of all internet users worldwide. However, there are still some countries where people are more likely to use a desktop computer to access the internet including the U.S., Iceland and Cuba. Countries that over-indexed against the global baseline for mobile preference included Iraq, Syria, and Myanmar.

Accounting for 62 percent of daily shares, most social sharing still happens on desktop devices. However, mobile represents 38 percent of daily social shares, according to AddThis data, a 32 percent increase over 2014 data.

To see what kind of content is more likely to be shared from mobile or desktop and in what regions, check out the infographic below.

AddThis 2015 EOY InfographicTop image courtesy of Shutterstock.

Information Overload Causes Fatigue Among Smartphone Users (Infographic)

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The Internet has connected humans to more information than ever. Between checking their phones dozens of times a day and constantly updating a stream of videos, text posts, photos, and articles can leave people feeling fatigued. An infographic from smartphone app developer Delvv examines the addiction to smartphones and apps.

Users have become incredibly reliant on smartphones in a short period of time. Delvv found that 85 percent of survey respondents said their smartphone was an integral part of the lives, and in a separate survey 91 percent said their smartphone was as important in their life as their car. Only 11 percent said they would be able to go a full day without reaching for their phone.

This increased use of smartphones has resulted in an increase in content vying for the attention of smartphone users. According to Delvv, 85 percent of respondents said they received up to 20 push notifications or messages per day, and 78 percent thought that at least half of these notifications were irrelevant to them. Overall, users are opting out of push notifications, and few respond to all of them.

Overall, app usage is up, even if notification interaction is down. Mobile app installs increased by 70 percent year-over-year in 2014, and messaging apps were among the top performers. Facebook Messenger has become more popular than the core app, with more than 700 million monthly active users, and 55 percent of millennial respondents said messaging push notifications are the most useful that they receive.

With the deluge of readily available information, effective targeting and useful content is the best way to reach an audience. Just avoid pestering users instead of providing value for them.

Delvv Drowning In Information Infographic

Article courtesy of SocialTimes | RSS Feed

Facebook IQ on Millennials and CPG (Infographic)

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How do millennials’ travels through life-shifting moments affect their consumer packaged goods purchases?

Facebook IQ shared an infographic depicting the results of a study Facebook commissioned from Nielsen on the impact of three life-changing moments:

  • Leaving the nest
  • Starting first job
  • Finding “the one”

FacebookIQMillennials3DistinctShifts

Facebook IQ said of the study:

Each life-defining milestone presents new experiences—like learning to do their own laundry, stocking up on paper products or buying their first box of diapers—that create points of entry for consumer packaged goods that are new to millennials (18– to 34-year-olds) but perhaps not new to the market.

To uncover how life stages are impacting new paths to CPG discovery, Facebook commissioned Nielsen to conduct a behavioral and attitudinal survey of adults within its Homescan panel in the U.S., exploring purchasing behavior across 20 key CPG categories. Then, using custom fusion methodology, Nielsen was able to link the survey responses to its TV media and digital panels to explore everything from discovery, trial and purchasing of CPG products to media behaviors across TV, desktop and mobile.

Readers: What did you think of Nielsen’s findings?

FacebookIQMillennialInfographic

Article courtesy of SocialTimes | RSS Feed

What’s the Difference Between Gen Y and Gen Z? (Infographic)

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Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials.

Much like older millennials, Gen Z  survey participants, aged 13 to 15, do nearly everything from their mobile devices. Younger millennials spend more time on game consoles and tablets than their older counterparts; however, both groups use some kind of mobile device approximately 17 hours a day.

Despite some reports that Millennials are the cause of our current security woes, even those as young as 13 seem interested in securing their data. The report found that 68 percent consider privacy to be an important feature of any browser they use and 67 to 70 percent want privacy as a core feature.

When it comes to advertising, Gen Z respondents to the survey paid more attention to online video ads and mobile banner ads than Gen Y respondents. Half of respondents had taken action after seeing an ad, 29 percent researched the product, 26 percent mentioned the product to a friend or family member, and 21 percent bought the product. Trends are similar when it comes to video ads, but slightly more respondents followed a brand on social media as a result of the ad.

To gain more insight into the habits of young millennials in relation to purchasing habits, top brands, or preferred networks, download the report and check out the infographic below for key differences between Gen Y and Z.

Gen-Z-Teens-Digital-Explorer_infographic

Image courtesy of Shutterstock.

Article courtesy of SocialTimes | RSS Feed

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