Tag Archive | "infographics"

Twitter’s Verified Accounts Application Process (Infographic)

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Twitter introduced an online application process for verified accounts in July, and SurePayroll prepared a guide in infographic form.

Verified accounts debuted on the social network in 2009, and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business.

The infographic below from SurePayroll offers an overview of verified accounts, as well as a guide through the application process and a look at the benefits of going through with it.

Readers: Have any of you submitted applications to have your Twitter accounts verified?

SurePayrollVerifiedTwitterInfographic

Article courtesy of SocialTimes

NYFW #StreetStyle Beat #Runway on Instagram (Infographic)

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New York Fashion Week wrapped up last Thursday, and Instagram demonstrated why the platform is so important for the industry. According to a report from user-generated content marketing platform Chute, with 359,000 images shared, the 2016 NYFW surpassed the events from February in Instagram user engagement.

70% of In-Store Purchases Will Be Driven by Online Research (Infographic)

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End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays.  An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from 2015.

Product research, shopping conversations and social shopping have all been increasing recently, and they are set to rise again this year, with e-commerce sales expected to go up 13 percent during the holidays. Nearly 70 percent of all in-store purchases will be directly influenced by online research, so it’s important to be aware of customers’ conversations.

Last year, 50 percent of consumers used social recommendations during the holiday season. However, these conversations are not contained by hashtags or related to singular websites; articles across multiple publications relating to leaked Black Friday deals generated significant conversation, as well. Consider collecting to capture holiday conversation data to improve campaign targeting.

Even when news isn’t holiday-specific, it can lead to notable engagement during the holiday period. For instance, ads for Star Wars: The Force Awakens performed up to 32 times higher during the holiday period last year than industry benchmarks. This engagement no doubt had an impact on merchandise sales for apparel and other sectors. Event targeting can provide many additional opportunities for capturing your target audience.

The key takeaway from the infographic: adopt an always-on strategy as mobile and social continue to change the e-commerce landscape.

Check out the infographic below for more insights.

Taykey Infographic

Image courtesy of 1000 Words/Shutterstock.

Article courtesy of SocialTimes

Are Hashtags Really Useful for Twitter Marketing? (Infographic)

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There are some standard pieces of advice among social media marketers: Create shareable content, include links, measure everything, use hashtags. However an analysis of more than 137,000 tweets by Ryan McCready, content editor at infographics design platform Venngage, suggests that hashtags may not be worth your time, and they may even be detrimental to your campaigns.

Of the tweets analyzed by Venngage, only 35 percent of the accounts tweeting to the selected hashtags were genuine. Nearly 57 percent were questionable accounts, with high numbers of followers/follows, or odd like/share habits. And 7 percent of the accounts were “zerospam” accounts–accounts with zero followers–less than eight months old and averaged more than 17,000 shares/retweets.

Certain industry related hashtags are subject to a lot of questionable and zerospam activity. More than one-half of the tweets in #Advertising are zerospam, and less than one-quarter are real. For almost all hashtags analyzed–including #Entrepreneur, #DigitalMarketing, #InfluencerMarketing and #Startup–more than one-half of the tweets came from questionable accounts.

This level of questionable activity could lead to a lot of wasted effort, and marketers are already wasting a lot of money on bot traffic and bot fraud. In examining just 11,000 tweets over a three-day period McCready found a network of fraud that led to 10.5 million false likes and 10.8 million false tweets and retweets. Activity like this, along with Twitter’s bot problem, could be leading to almost 15 billion false notifications per month.

McCready’s conclusion? Hashtags may be hurting your campaign more than they help. Check out the infographic and read McCready’s full analysis for more data.

hashtag_spam

Image on homepage courtesy of Shutterstock.

Article courtesy of SocialTimes

The State of Social Commerce (Infographic)

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Social commerce is on the cusp of going mainstream. Social sites are investing in infrastructure and systems, and users seem primed to take advantage of more shopping opportunities on social. An infographic from e-commerce solutions provider Sumo Heavy explores the evolution of social commerce and examines the current state of affairs.

Social commerce made big advances in 2014 and 2015, with services like Twitter, Tumblr and Facebook all implementing buy buttons and expanding into payment systems, native shops and brand partnerships. Overall, it seemed like social networks were making commerce a core part of their platforms.

And social commerce seems well positioned for growth. More than one-half of Facebook’s monthly active users in the U.S. and just under one-half of Twitter’s and Pinterest’s MAUs follow brands for product details. Indeed, users are engaging with brands, browsing products and generally doing a lot of window shopping on social media.

Unfortunately, social commerce solutions have been met with mixed results and resistance among consumers. Twitter shut down its e-commerce development team earlier this year, while Facebook’s efforts remain in beta and only available to certain user and brand groups. On Pinterest, more than 10,000 merchants currently employ buyable pins. Social commerce may still be in its infancy, but it certainly has a future.

For more information on the impact of livestreaming and commerce through chat bots, view the infographic below, from Sumo Heavy.

SUMOHeavySocialCommerceInforgraphic

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Which Cities Do Instagram Users Love? (Infographics)

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Instagram isn’t just the home of a body positivity movement or a network for sharing food porn–it’s a place where people share their latest adventures. Whether it’s far-flung destinations or the history of their local neighborhood, people love to share their favorite places on Instagram.

AreaVibes, which identifies the best places to live in the U.S by assigning a “Livability Score,” searched Instagram for #CityLife and sorted through all of the posts to find out what users like to include the most when capturing their favorite cities.

Insta_citylife_by_state

No surprise here: New York and New York City topped were the top state and city, respectively, featured with the #citylife hashtag. Boston, Illinois and Pennsylvania were among the top 10 cities and states, all beloved for their historic landmarks and cityscapes. According to the report, Miami is also making a name for itself as a #citylife vacation destination.

Insta_citylife_activities

While the expectation was that the big tourist draw cities would also be the home of the most pride, Indiana showed the most pride using the #CityLife hashtag, with a focus on football and craft beer. When it comes to activities, Baltimore reigns supreme for drinking and sports, while Denver topped the list for entertainment.

To see more charts and find out more about what makes #citylife Instagram worth, check out the full report.

Article courtesy of SocialTimes

Facebook’s Privacy Settings (Infographic)

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Let’s face it: Most Facebook users just don’t understand the privacy options available to them, despite numerous initiatives by the social network to address this issue.

Vound Software and Intella prepared the infographic below to help clear up some of the mysteries and put all of the relevant information in one place.

VoundSoftwareIntellaFBPrivacyInfographic

Article courtesy of SocialTimes

Image Sizes for Social Networks (Infographic)

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Specifications for images on social networks are constantly evolving, but digital marketing agency Mainstreethost has got you covered.

The Buffalo, N.Y.-based company created an updated infographic with dimensions and tips for Facebook, Twitter, TweetDeck, Google+, Pinterest, LinkedIn, Instagram, Tumblr and YouTube.

The infographic appears below, and the “pro tips” from Mainstreethost follow:

  • Facebook: Sharing images and links from other sources allows you to post relevant content to your page when you don’t have time to create your own. It’s also a great way to share content contributed by your audience or other businesses and keep promotions to a minimum.
  • Twitter: Cover photos are a great place to describe what your brand does, display a new product or use as free advertising space.
  • TweetDeck: Some of your header image design will be covered by your profile photo and bio in TweetDeck. So if you have important text or imagery that you’d prefer be seen at all times, be careful about centering those elements.
  • Google+: Sharing relevant content in Google+ Communities is a great way to raise brand awareness, promote your page, connect with other users, receive quality post engagement and potentially get traffic to your blog/website. But don’t overdo it: When you post to a Google+ Community, it also shows up on your profile, so sharing the same post to several Communities tends to look spammy.
  • Pinterest: Ensure that your first two or three boards are related to your industry or audience. You don’t want visitors to leave your profile because they don’t understand what your business does or can’t quickly find the information they’re searching for.
  • LinkedIn: Use a photo of your employees or your business’ building as a banner photo and avoid random stock photos.
  • Instagram: This is a great place to show your company culture, what happens “behind the scenes” of your business, the process of creating your products, customers using your products, etc.
  • Tumblr: Consider placing your business’ logo directly on the photos you upload to increase brand visibility and recognition.
  • YouTube: You only upload one image for your YouTube channel art, but it will display differently across devices. When you upload an image, you can crop it to fit the desktop layout, but make sure the important elements are right in the center to ensure that they aren’t cropped out on smaller screens.

MainstreethostSocialImageSizeCheatSheetInfographic

Article courtesy of SocialTimes

Why Marketers Should Use Twitter (Infographic)

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It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users, most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter.

Twitter users are highly engaged when it comes to online commerce. 52 percent of users report buying a product they first saw on the network, while 81 percent say Twitter impacts purchase decisions more than TV.

Users also engage with brands on Twitter, which is beneficial for both parties. 85 percent of users feel more connected to businesses after following them on Twitter, while 84 percent of users who interact with a brand share their positive experiences and 72 percent of brand followers are likely to purchase in the future.

Brands that use Twitter for customer service see a 19 percent increase in customer satisfaction, and the use of promoted tweets boosts offline sales by up to 29 percent. Additionally, two-thirds of companies with more than 100 employees use Twitter, so any brand hoping to compete should needs to maintain a strong presence on Twitter.

For advice on what kind of content to tweet and when and more insight into Twitter’s users, view the infographic below.

WhyTwitterMattersToMarketingInfographic

Article courtesy of SocialTimes

3 Steps for CEOs Eyeing Social Media Success (Infographic)

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So, the CEO of your company wants to dip his/her toes into the social media pool? MDG Advertising has three suggestions.

MDG Advertising shared the infographic below, elaborating on its three steps for CEOs, which are:

  1. Start with LinkedIn: The business network is the most popular with CEOs for a good reason; find out how to make the most of your profile and optimize your presence.
  2. Pick other networks and stick with them: CEOs can’t be on every network outside of LinkedIn, but they should be on some; learn how to determine which are the right ones for you.
  3. Avoid being boring: Social posts from CEOs are often dull, despite the executives being personally engaging; find out how to avoid this huge pitfall.

MDGCEOInfographic

Article courtesy of SocialTimes

September 2016
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