Specifications for images on social networks are constantly evolving, but digital marketing agency Mainstreethost has got you covered.
The infographic appears below, and the “pro tips” from Mainstreethost follow:
- Facebook: Sharing images and links from other sources allows you to post relevant content to your page when you don’t have time to create your own. It’s also a great way to share content contributed by your audience or other businesses and keep promotions to a minimum.
- Twitter: Cover photos are a great place to describe what your brand does, display a new product or use as free advertising space.
- TweetDeck: Some of your header image design will be covered by your profile photo and bio in TweetDeck. So if you have important text or imagery that you’d prefer be seen at all times, be careful about centering those elements.
- Google+: Sharing relevant content in Google+ Communities is a great way to raise brand awareness, promote your page, connect with other users, receive quality post engagement and potentially get traffic to your blog/website. But don’t overdo it: When you post to a Google+ Community, it also shows up on your profile, so sharing the same post to several Communities tends to look spammy.
- Pinterest: Ensure that your first two or three boards are related to your industry or audience. You don’t want visitors to leave your profile because they don’t understand what your business does or can’t quickly find the information they’re searching for.
- LinkedIn: Use a photo of your employees or your business’ building as a banner photo and avoid random stock photos.
- Instagram: This is a great place to show your company culture, what happens “behind the scenes” of your business, the process of creating your products, customers using your products, etc.
- Tumblr: Consider placing your business’ logo directly on the photos you upload to increase brand visibility and recognition.
- YouTube: You only upload one image for your YouTube channel art, but it will display differently across devices. When you upload an image, you can crop it to fit the desktop layout, but make sure the important elements are right in the center to ensure that they aren’t cropped out on smaller screens.
Article courtesy of SocialTimes