Tag Archive | "infographics"

INFOGRAPHIC: Event Promotion and Social Media Go Hand-in-Hand

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Organizers and promoters of events are relying more and more on social media to get the word out, and event-management provider Maximillion prepared the infographic below to illustrate the increasing role of Facebook, YouTube, Google+, Twitter, LinkedIn and Pinterest.

Among the findings by Maximillion:

  • 75 percent of event organizers consider social media to be very important for their marketing efforts.
  • Facebook was the most popular platform among event organizers, with 78 percent citing it as their most preferred medium for promoting events.
  • 82 percent of event organizers said they plan to increase their future social media activities.
  • 85 percent of them publish at least one post per week.

Readers: What did you think of Maximillion’s findings?

MaximillionSocialMediaEventInfographic

Image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

7 Most Notorious — and Hated — Internet Innovations [Infographic]

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For those of us with access, the Internet is a new frontier of global connectivity, always-on sharing and a deluge of information. Many of the innovations from the internet, including social media and online video, have been well received. There are others, however, that most people could do without.

According to Internet research website StudyWeb.com, email spam is among the most hated Internet innovations all time. The first ever email spam was just a message sent from the marketing manager of an early computer manufacturer. He just wanted to sell computers. Now we call this kind of message email marketing and there are all sorts of compliance rules in place to ensure marketers aren’t spamming consumers.

But email spam isn’t even the most hated Internet innovation. That prize goes to pop-up ads. Pop-up ads used to be taboo and we even built entire systems for blocking those ads. Yet despite how much we hate pop-up ads, go to almost any website and you’ll be bombarded with any number of messages covering the content asking you to subscribe or take a survey.

Check out the infographic below to learn what the other most notorious innovations of the Internet age are.

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Article courtesy of SocialTimes Feed

How Different Generations Consume Content Online [Infographic]

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Millennials as a demographic receive a lot of attention when it comes to studying online behaviors. We know how Millennials search for news online, and why your content might not be reaching them. We seem to pay less attention to the other generations, and the differences between them. However, Fractl and Buzzstream teamed up to analyze how the different generations consume online media.

Interestingly, a higher proportion of Baby Boomers spend more than 20 hours per week consuming online content than either Millennials or Generation X users. Across other time brackets results are largely similar; however, more Gen-Xers and Millennials spent about 5-10 hours consuming online content.

More Boomers prefer to consume content in the early and late morning (5:00 a.m. to noon) rather than any other time of day. Millennials and Gen-Xers prefer to access content between 8:00 p.m. and midnight. In fact, 8:00 p.m. to midnight is when the majority of content is consumed overall.

There is also a generational split when it comes to devices. Boomers prefer desktops and laptops, as do Gen-Xers. Millennials are the biggest users of mobile, but only approximately 25 percent primarily use mobile devices, while most still use desktops and laptops.

When considering content type, every generation ranks blog articles as their favorite. All generations also agree that images, comments, and eBooks rank in the next three places. In 5th place Millennials prefer audiobooks, while Gen-Xers prefer case studies and Boomers prefer reviews.

Around 60 percent of each group uses Facebook to share content. The next most popular network is YouTube, but only 10 percent of survey respondents said they used YouTube to share content. Thereafter Boomers use Google+ the most, Gen-Xers prefer Twitter, Millennials are the primary users of Instagram and Tumblr.

For more information on the most shared visual content by each generation, and favorite content genres, view the infographic below.

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Article courtesy of SocialTimes Feed

INFOGRAPHIC: Online Video Is Vital for Small, Midsized Businesses

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How important is video in forming opinions on small and midsized businesses? Very, according to Animoto.

The online video-creation application surveyed 1,051 consumers in the U.S. and found that:

  • 63 percent of respondents believe that companies that use video know how to reach their customers.
  • One-quarter lose interest in companies that don’t use videos.
  • 56 percent believe that if a company has a website, it should have video.
  • 84 percent said they have liked videos in their News Feeds from companies.
  • 43 percent were more likely to read email newsletters with links to videos.
  • 56 percent have watched company videos received via email.
  • Nearly one-half have shared videos from companies on their own social media profiles.
  • 80 percent say videos explaining how products and services work are important when learning about companies.
  • 56 percent say customer testimonials are important when purchasing products or services.
  • About one-half cited company videos as most helpful when making purchases.

Animoto CEO Brad Jefferson said in a release announcing the results:

The growth of online video marketing in recent years has been tremendous. Today, there are more than 7 billion videos watched every day on Facebook and YouTube. Historically, in order to create and distribute high-quality video to your customers, it was cost-prohibitive for all but the largest brands. However, today’s tools and platforms ensure that small and midsized businesses can reach their audiences where they hang out online. This represents one of the biggest marketing opportunities for small businesses in a long time.

AnimotoSMBVideoInfographic

Article courtesy of SocialTimes Feed

Liftoff Measures Gender’s Effect on App Engagement [Infographic]

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Liftoff, a mobile app marketing and retargeting platform, has released its Q1 2015 Liftoff Mobile App Engagement Index, measuring the role gender plays in the engagement of mobile app users.

The data measured the cost-per-action and conversion rates across 22.5 million app installs and 550 million post-install events in six app categories: dating, finance, shopping, social, travel and utility. These post-install events include registering for accounts, sharing content, making reservations or purchases and subscribing to services.

According to the index, engagement for shopping apps is far higher for women than men, with women being 32 percent more likely to make purchases. Women were found to have a significantly higher “install-to-first-purchase” rate, and a much lower cost-per-purchase, at $144.50, compared to $190.70 for men.

The index also showed a higher engagement for women in social apps, with 36 percent more females sharing content. This results in a lower cost-per-first-time-share of $7.74 for women, compared to $10.52 for men.

For financial apps, males lead engagement, with the cost-per-install being 15.25 percent lower for men than women, and the cost-per-registration being 16.3 percent less.

In a statement, Dennis Mink, vice president of marketing at Liftoff, commented on the results:

This data is extremely valuable in helping app marketers more accurately plan their budgets and maximize ROI from their mobile advertising campaigns. Most app install campaigns are purchased and measured on a CPI basis, but the install hardly tells the whole story. In order to be truly effective, campaigns must generate engagement in post-install events like registering, booking a room or making a purchase, to generate true ROI. Otherwise, you could be paying way too much to acquire low-quality users.

Liftoff has created an infographic for the data. Check it out below.

Liftoff App Engagement Infographic

Article courtesy of SocialTimes Feed

Tumblr, Reddit and LiveJournal on the Rise in Q1 [Infographic]

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It’s interesting to see which companies are rising, and which as falling as the Q1 reports from companies like Google, Facebook, and Twitter are released. A new infographic from Bitly looks at growth from some other companies, with some interesting trends.

Bitly more than 600 million links, and three billion clicks from Q1. Overall, smaller networks seem to be on the rise, tablet and mobile use are increasing, and even desktop use is up across most networks.

Tumblr seems to have seen the largest gains, with 128.6 percent growth in traffic year over year. Tumblr also saw the largest growth in desktop traffic, with an increase of 193 percent. It’s interesting that Tumblr has seen such large relative growth, given the complaints from the user base about changes brought by Yahoo. Indeed, it seems Yahoo’s influence has been positive overall.

Reddit also experienced significant growth. Overall the site grew 42.2 percent over Q1 last year, but the real gains were on mobile and tablets. Reddit traffic from mobile also grew 94.4 percent, and 86.8 growth from tablet users.

This growth isn’t surprising given Reddit’s acquisition of Alien Blue, which went from the largest third party app to the official app. However, notorious events like ‘The Fappening’ could also be a contributing source of this growth.

Surprisingly, LiveJournal, a blogging tool that most had probably forgotten about, is also on the rise. Traffic to the site increased 58.1 percent overall and 61.5 percent increase from desktop users. The site announced a major relaunch last year in May, and it seems these efforts have been successful.

For more information on the growth of these services, view the infographic below.

Infographic_BitlyIndex_2015_Q1 FINAL

Article courtesy of SocialTimes Feed

Turn Leads Into Brand Advocates in 4 Steps [Infographic]

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Social media marketing provides many opportunities for lead generation, sale conversion, and creating engaged brand advocates. An new infographic from Bluenose, a customer success platform provider, demystifies lifecycle marketing and shows marketers each step in the journey.

Step No. 1: Lead generation. This is probably the simplest part of the process as your company is likely already managing email and social media marketing campaigns. Public relations efforts, press coverage, advertising, and events are also great ways to generate leads.

Step No. 2: Nurture the leads. 33 percent of leads are lost because salespeople aren’t able to answer questions effectively. However, reacting quickly — in less than five minutes — the chance of conversion increases nine times.

Step No. 3: Provide quality customer service. 70 percent of customers stop supporting a company because of poor quality of customer service. 84 percent of marketers say that personalization impacts customer retention and loyalty, so providing personal high quality customer service is a key element in lifecycle marketing.

Step No. 4: Promote customer advocacy. 90 percent of people trust recommendations from their friends, and customer advocates are 50 percent more likely to influence their peers. Offering these advocates rewards and discounts could keep them loyal to the brand for years.

Check out the full infographic below.

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Article courtesy of SocialTimes Feed

How Companies Are Using Omni-Channel Marketing to Reach Customers [Infographic]

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Omni-channel marketing has become somewhat of a buzzword in the social media and marketing industries of late. Simply put, it means that your business markets across as many channels as it can to reach the target audience. From websites and email, to social media and print, every channel presents an opportunity to market. An infographic from Neustar outlines current opinions on the benefits of omni-channel marketing.

Among the companies surveyed, many realize the importance of omni-channel marketing. 30 percent believe these strategies are critical, and 40 percent believe them to be important. Only 14 believe that omni-channel marketing is not important.

Many companies are currently implementing omni-channel tactics, or they plan to implement them in the near future. 35 percent already market on multiple channels, and 27 percent plan to achieve that end goal in the future.

73 percent of respondents hope to deliver this experience through omni-channel marketing. Using data gathered across multiple channels to identify customers and personalize their experience was considered critical by 31 percent of respondents, important by 42 percent, and somewhat important by 17 percent.

The top 5 most important consumer data identifiers were:

  • email addresses
  • online cookies
  • cell phone numbers
  • home addresses
  • IP addresses and home phone numbers.

Ultimately, websites ranked as the most important customer touchpoint, with 87 percent of respondents ranking them as critical. Other marketing channels were still ranked as very important.  68 percent cited email, 61 percent cited mobile, 54 percent cited social media, and 53 percent cited search engines as being critical as customer touch points.

For more information on which touch points yield the greatest customer insight, and which customer data analytics trends were most important, view the infographic below.

optimize-omnichannel-marketing-infographic

Article courtesy of SocialTimes Feed

Infographic: Complete Guide to Facebook Ad Specs

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Wondering how big you should make that catchy image or how long your text should run in your Facebook ad?

Salesforce, a Facebook Marketing Partner, has put all of the information into a handy infographic you’ll want to bookmark and share.

To learn more, check out the infographic below:

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Article courtesy of SocialTimes Feed

INFOGRAPHIC: Facebook Near 2/3 of Social Logins; Twitter Tops Yahoo

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Facebook is approaching the two-thirds mark when it comes to social logins, accounting for 64 percent of them in the first quarter of 2015, according to customer identity-management solution Gigya.

Gigya also found that Twitter overtook Yahoo for the first time during the first quarter.

Google+ remained firmly in second place, well behind Facebook but well ahead of the rest of the pack (Yahoo, Twitter and LinkedIn).

Gigya1QInfographic

Article courtesy of SocialTimes Feed

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