Tag Archive | "infographics"

Visually Will Tell Marketers Whether People Actually Cared About That Infographic

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visually analytics

Top Twitter #Fails from Brands in a Twitter Stream Infographic

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Here’s an original fresh infographic of top Twitter #fails from consumer brands that we put together yesterday for a course on reputation management in social media.

Our point was simple; there’s reputational risk in using social media for so-called ‘brand engagement’ (aka social spam); it’s far safer – and smarter – to use social technology to offer useful services to people, including making it easier to buy.

Social-as-Service beats Social-as-SPAM every time.

Enjoy and share.

(Click to enlarge, and let us know what we’ve missed and we’ll add them to the infographic).

SCT The Power of Engagement

Social Q&A – Social Commerce Done Right [Infographic]

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Here’s a great infographic from TurnTo, one of the leading social apps for e-commerce sites (Kiehls, Vitamin Shoppe, shoes.com…), on ‘Social Q&A’.

Social Q&A is an increasingly popular e-commerce site feature that allows shoppers to ask pre-purchase product-related questions, and get them answered by customers who have already purchased the product. Astonishingly 9 out of 10 questions posed get answered answered the same day.

Like other social commerce technology, social Q&A helps socialises an otherwise solitary e-commerce experience, and dies so by creating connections between customers. It’s simple and smart, and refreshingly free from any techno-babble voodoo.  Rather than read what other people have wanted to say or like – social Q&A allows customers to get answers to their own specific questions.

And, according to TurnTo, it pays – for the retailer and the shopper. Social Q&A is like product reviews on steroids – personalised customer to customer communication.

  • Inviting shoppers to ask questions and get them answered by existing shoppers can boost store loyalty (propensity to repurchase) by 15-14%
  • Social Q&A generates 2-4 times more user content for SEO than customer reviews
  • Shoppers who use Social Q&A to ask pre-purchase questions are 10

Move Over Pinterest, Along Comes Polyvore [infographic]

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There was a lot of talk about Pinterest in 2012, and its possible impact on social commerce.

One article cited a Blogher study, which said that Pinterest overtook Twitter in finding product information, finding out about new products and seeking advice and recommendations.

A study from 8thBridge said that, though Pinterest had some of the highest adoption rate among hot brands, it provided the lowest sales conversions. Still another asked the question of whether Pinterest could be the next social game changer.

And, in order to take whatever advantage of social commerce it can, Pinterest recently launched business pages.

But enough about Pinterest! Let’s talk about Polyvore, a fashion focused social discovery site that’s been making its own news lately.

CNET reported that Polyvore saw both record revenue and user growth in 2012. Currently, the site averages approximately 20 million unique visitors per month. When those users go from browsing to shopping, the average order size is $220. Even more impressive, on Black Friday the average order was 50 percent higher than others in the industry.

What factors attribute to Polyvore’s growth? The answer could be summed up in one word – community.

Its user base is comprised of young, affluent tastemakers who love to share their finds on sites such as Facebook, Twitter, Tumblr and, yes, Pinterest. (In fact, Pinterest is the largest recipient of Polyvore shopping shares.) Each month, the predominantly female 2o million users create 2.5 million shoppable collages called “sets.” Those two facts combined led to a whopping 7.5 billion product impressions per month.

It’s a community that not only loves to share, but shop online, as well. It’s users are:

  • 2.2x more likely to shop for fashion than the average;
  • 2.2x more likely to shop for jewelry;
  • 2.8x more likely to shop for cosmetics;
  • 2.3x more likely to shop for interior design.

And with an average income of $77K – 33 percent make over $100K – it is also a community that has money to spend.

Another factor that contributes to Polyvore’s success is its philosophy, which can be summed up in three phrases: do a few things well, delight the user, and make an impact.

Combine a user base of digital natives who are passionate about fashion, who have money in their pockets and who love to share with a company that truly cares about building a strong brand around its community and you have nothing less than a formula for success.

Polyvore sums up its success succinctly: “Our business is exploding because our model turns traditional commerce on its head, allowing consumers to voice and discover what they like online.”

Polyvore infographic

Today’s article is sponsored by Payvment: The #1 Social Commerce Platform

Article courtesy of Social Commerce Today

Five Holiday Shopper Archetypes and How to Reach Them [infographic]

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Cyber Monday is upon us and, according to the infographic (see below) from Maxymiser, it has overtaken Black Friday in the total number of shoppers: 122.9 million versus 88.8 million. And the #1 reason? People know they call the shots!

With millions of holiday shoppers going online, the best ways to reach start by understanding shopping behavior, which Maxymiser says can be divided into five archetypes:

1. The Bargain Hunter

This price conscious shopper prides herself on never buying anything at retail prices. 45 percent of Millenials classify themselves as bargain hunters and over 50 percent of the rest of us do the same.

What You Need to Know

Bargain Hunters are looking for a discount of between 20 – 40 percent off the original price and will comparison shop to find the best price. The steeper the discount, the stronger the hook. They expect to find deals when they visit your website.

How to Reach Them

  • Offer discounts;
  • Showcase your seasonal deals on the homepage of your site;
  • Offer a comparison shopping tool.

2. The First-Time Online Shopper

33 percent will try their hand at online shopping for the first time. These “rookies” will need some hand-holding in order to gain your trust.

What You Need to Know

34 percent cite exceptional customer service as a top requirement. Sites that offer clear and easy payment instructions will fare better than others. Like Bargain Hunters, sales and discounts will most influence where they shop. Oh, and these shoppers read online ratings and reviews.

How to Reach Them

  • Offer customer ratings and reviews and make them a priority;
  • Add security seals to the checkout page.

3. The Touchy Feely Shopper

These customers like to feel the merchandise. They may be the ones who visit brick and mortar stores first, then buy online. (We call that “showrooming.”)

What You Need to Know

They like 360-degree views of products and high-quality images. When purchasing apparel, they may also purchase several sizes of the same item, then return those that don’t fit.

How to Reach Them

  • Offer 360-degree product view capability;
  • Display different color options;
  • Think like Nordstrom and Zappos and offer free returns.

4. The Needs-Inspiration Shopper

These shoppers need a muse to inspire them. They’re the ones most likely to rely on the opinions of others.

What You Need to Know

37 percent start with search, but 80 percent say email is a big influencer. Product recommendations work for 73 percent and 37 percent say the Internet will influence which brands they buy.

How to Reach Them

  • Send promotional emails early;
  • Use targeted recommendations;
  • Capitalize on social sharing (57 percent are more likely to purchase is they see a friend’s activity on the site).

5. The Last Minute Shopper

That describes me! I always wait until the last minute to shop. I’m looking for sites that can get the merchandise to me in short order.

What You Need to Know

It’s a small percentage, but 3.5 percent wait until the last two weeks of December to shop and 29 percent were influenced by last-minute sales.

How to Reach Them

  • Provide on-time delivery of purchases;
  • Provide local pickup options (“ship-to-store”)
  • Don’t make hurried shoppers search for shipping details.

Conclusion

Obviously, the tactics listed go well beyond the bounds of social commerce. However, the influence of social media cannot be downplayed, especially where the first-time and needs-inspiration shopper are concerned. By offering customer ratings and reviews, Facebook Recommendations, and social sharing options you’ll take advantage of the utility provided by social media.

5 Online Shoppers Ruling the Holiday Interwebs

Today’s article is sponsored by Payvment: The #1 Social Commerce Platform

Article courtesy of Social Commerce Today

Black Friday Blues May Be Due to Showrooming ‘Scrooge Shopper’

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When Charles Dickens wrote “A Christmas Carol” in 1843, he was driven as much by financial desperation as inspiration. Dickens wrote and published the classic tale to pay off crippling debt, says a WIFE.org article. But, thanks to a few ghosts from his past, even Scrooge changed his miserly behavior and experienced the joy of Christmas gift giving.

A new holiday trends shopping report from Yesmail Interactive says that, due to the sluggish economy, many shoppers may act similarly Scrooge-like. According to an eBay/Edgell Network report, retailers are looking at a 5% decline in Thanksgiving sales due to showrooming; the use of stores as showrooms to research, view, touch or try, but then buy elsewhere wherever the best value can be found.

In addition, according to the Yesmail research, there will be a lot of procrastinators (51 percent) making their holiday purchases during November and the first two weeks of December. However, a full 24 percent will wait until December to start their shopping.

The bright side to this Scrooge-like Christmas – 7 out of 10 surveyed consumers plan to spend the same or more than they did in 2011, thus continuing the trend from last year when overall holiday sales increased by 4.1 percent.

Consumer holiday spending trend

Mobile: Santa’s Little Helper

The report states that 75 percent of the people it surveyed owned a smartphone or tablet device, and that 41 percent of those have made a purchase as a result of an email promotion viewed on their device. (Yesmail is an email sending platform provider.)

But the real key where mobile is concerned – at least this year – is not that consumers use mobile devices to make a purchase, but that they use them predominately to comparison shop.

  • 62 percent of surveyed mobile shoppers have used their device to compare web prices to in-store prices while in- store (at the point of purchase).
  • 64 percent of surveyed mobile shoppers have used their device to visit a company’s website to learn more about a product.
  • 48 percent of surveyed mobile shoppers have used their device to look up a product review while in-store in order to make an informed purchase decision.

Get Social This Year

Brand interaction on social media is growing, says the report, and social can have a big impact on consumer purchase behavior this holiday season. It found that:

  • 50 percent of consumers are are somewhat to strongly influenced by social media when making an online purchase.
  • 42 percent are somewhat to strongly influenced by social media when making an in-store purchase of consumers have
  • 34 percent purchased a product as a result of a promotion they saw on social media.

Regarding social, the report stated that the “influence of social commerce on in-store purchase decisions calls for tighter integration between social media and in-store promotions.”

During the holiday season, social channels should be used to promote various sales events, in-store events such as sampling or flash sales. Promoting this information to a brand’s social channel followers creates a sense of exclusivity and urgency, recommends Yesmail.

The report further recommended that, since most consumers prefer to shop in-store mainly during the weekend, the use of social media to influence in-store sales should be concentrated in the latter part of the week, such as Thursday and Friday, in order to drive in-store traffic.

In fact, Yesmail has a lot to say about the use of social commerce, and I would highly recommend taking time to review its findings and subsequent recommendations.

Let’s hope that Black Friday doesn’t bring the blues to retailers, but even if it does this report provides hope that shoppers will shed their Scrooge-like behavior and start spending to an even greater degree than they did in 2011.

Today’s article is sponsored by Payvment: The #1 Social Commerce Platform

Article courtesy of Social Commerce Today

Shoppers Count on Social Commerce But Not Mobile and Tablet Devices This Holiday Season [infographic]

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A survey following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing company SteelHouse.

Here’s the rundown by the numbers:

  • 51 percent  of shoppers will NOT use their mobile device or tablet to browse or purchase gifts this holiday season.
  • 58 percent will NOT use their mobile or tablet device to comparison shop in-store to find better prices.
  • 89 percent WILL search online to find the best prices.

Shoppers Look to Facebook

Survey results indicate that social media sites, particularly Facebook, will play a big role in upping holiday sales this season. Nearly half of all respondents said they purchased a product or service they’ve seen recommended or shared on social media sites.

Specifically, 44 percent of shoppers purchased a product or service they’ve seen recommended or shared on a social media site. Of these consumers, 85 percent said they saw the item they purchased on Facebook, followed by Twitter at 23 perecent and Pinterest at 16 percent.

Influencing Shoppers’ Behaviors

This year, retailers will need to offer a combination of site engagement as well as special offers in order to get shoppers to spend money with them. The biggest influence on shoppers’ behavior prior to purchasing this year will be seeking product reviews and/or recommendations.

  • 64 percent of shoppers will read product reviews and recommendations before making a purchase.
  • Consumers cited free shipping (37 percent), percentage off (30 percent), and buy one, get one free deals (30 percent) as the top three offers they’re looking for this year.

“This holiday season we’re really focused on optimizing our website,” said Austin Caldwell, Interactive Media Director at Heels.com. “And to make sure we maximize our conversion, as soon as shoppers arrive at our site, they get two great offers – Free 2nd Day Shipping and Returns and a percentage off. These offers reinforce what our shoppers will be seeing in our online ads and on Facebook this holiday season.”

Shoppers’ Attitudes Towards Deals & Discounts

More than 50 percent of those surveyed indicated they plan to look for holiday deals and discounts on social media sites, but the majority of them will be looking for them on their computers, not on their mobile or tablet. In addition, coupon sites like Swagbucks, MyPoints, and Zanga were noted as hotspots for deal searching and collecting rewards.

Flash sale sites like One Kings Lane, Fab.com, and Joss & Main continue to intrigue shoppers and grab holiday dollars. 42 percent of respondents are members of a flash sale site and 58 percent shared that they intend to purchase gifts from flash sale sites if the right products and offers are or presented.

Black Friday and Cyber Monday Shopping

Regarding Black Friday and Cyber Monday, shoppers indicated this year they will be specifically looking for electronics, media and clothing.

  • 70 percent will be shopping for electronics (TVs, computers, cameras, etc.)
  • 50 percent will be shopping for media – including DVDs video games and books.
  • 44 percent will be shopping for clothing and shoes.

The majority of shoppers say they will spend the same amount ($250 – $500) as they did last year online versus in-store this holiday season and will split their overall spending budget evenly between the two channels.

2012-Holiday-Shopping-Forecast-Info

Today’s article is sponsored by Payvment: The #1 Social Commerce Platform

Article courtesy of Social Commerce Today

Retailers Guide to SoLoMo [infographic]

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Smartphone SoLoMo (social-locationaware-mobile) technology is disrupting retail by giving shoppers information and options on the go, transforming shoppers into  smart shoppers.

One symptom of this disruption is – if course – “showrooming”; the use of physical stores as showrooms to research, view, touch and try, but then buy wherever the best value can be found (usually elsewhere, online and with the aid of a smartphone).

Showrooming has been getting a lot of press, but don’t mistake what’s a mere symptom for the underlying economic cause – SoLoMo technology give shoppers the two things they need to behave rationally (get the most value for the lowest cost); information and options.  The result is the inevitable rationalisation of retail.

How will you survive in a world of rational retail?

The Future of Retail – According to Shoppers [Infographic and Report]

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Based on Cap Gemini’s recent global report on the future of retail (free download), local shopping search engine Milo has produced an infographic on how consumers see the future of retail.

Putting aside the whole mis-attributed H. Ford quote thing (“If I’d asked my customers what they wanted, they’d have said a faster horse”), it’s interesting that consumers see showrooming as the future of bricks and mortar stores. (n= 16,000 digital shoppers across 16 developing and mature markets)

The retail landscape as we know it is set to change. More than half of the respondents from both developing and mature markets said they expect physical stores for increasing numbers of categories will simply become showrooms to select and order products by 2020.

More generally the Cap Gemini report found that consumers expect retailers to deliver an integrated multi-channel service – web, traditional, social media, mobile apps and in-store kiosks.

The study also highlighted that 56 percent of respondents are likely to spend more money at a physical store if they had used digital channels to research the product prior to purchase, however 73 percent of respondents also expect online prices to be lower than those in physical stores.

Search Engines vs Social Media = Search vs. Research [infographic]

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From a commercial perspective, search and social have two different but overlapping value propositions for the user. In a nutshell, search is about finding what you want, and social is about researching what you want.

In a commercial context, we use social media to research options – from the shared ratings and reviews of strangers, to being open to the ideas, endorsements and behaviour of people we know and trust.  When we’ve researched, and settled on an option, then we search.  The fruits of your research are what go into the search box.

Of course, this is a simplification, and there’s granularity to all this – research can be passive or active – passive research simply involves and ongoing opportunistic openness to social influence, whilst active research may involve asking for advice or researching ratings and reviews. But it’s a useful way of seeing how social media and search fit together; here’s a nice infographic from local shopping search engine, Milo, underlining the role of social media research in pre-purchase behaviour – increasingly with a mobile handset. Interesting factoid, ratings and reviews trump search ads in the research phase of a pre-purchase activity.

So are you investing as much in social plugins that customers access to ratings, reviews and endorsements as you are in search ads?

Article courtesy of Social Commerce Today

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