Tag Archive | "infographics"

The Rise of Personalized Marketing (Infographic)

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Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider Signal examines the changing people-based advertising sector.

Many of the problems marketers face when trying to use personalized messaging are related to identifying customers, collecting their data and tracking customers across platforms. By expanding collection and building customer profiles, marketers would be able to make all customer communication more personal. One out of four media buyers are currently dedicating more than one-half of their budgets to people-based marketing.

92 percent of media buyers indicated that their clients plan to accelerate their media buys in the sector, and 66 percent plan to increase their investment in “addressable media,” which is a much more targeted approach than programmatic marketing. Rather than wasting money by targeting a demographic and wasting reach, marketers only want to reach their desired audience, and social data can enable them to do that.

There’s evidence this approach is already working. 83 percent of marketers using addressable media reported superior performance across their clients compared with simple display ads. 60 percent experienced higher conversion rates, and 63 percent of advertisers reported higher click-through rates.

In the end, it’s not just the data that matters, but how you use it to connect with users effectively. Personalization and narrow targeting are the way forward for marketers if they hope to establish a connection that can’t easily be broken. For more advice, view the infographic below.

PeopleBasedMarketingInfographic

10 Cities With the Most Marijuana-Related Posts on Instagram (Infographic)

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Posting about marijuana usage on social networks is not a bright move, but that hasn’t stopped Instagram users in 10 cities from doing so frequently.

Aizman Law Firm shared the infographic below, containing the results of a search on Instagram for marijuana-related hashtags including #weed, #maryjane, #marijuana and #420, and these 10 cities were the source of the most geotagged posts:

  1. Los Angeles
  2. New York
  3. Denver
  4. Portland, Ore.
  5. San Francisco
  6. Edgewater, N.J.
  7. Spring Valley, Texas
  8. Seattle
  9. San Diego
  10. Glendale, Ariz.

Readers: Would you ever post about marijuana on Instagram or other social networks?

AizmanLawFirmInstagramMarijuanaInfographic

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Social Stats Mirror New York Primary Results (Infographic)

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Voters in Tuesday’s New York primary mirrored the candidates’ social media results, for the most part, according to Synthesio and Conversocial.

The social intelligence platform and the social customer care platform, respectively, found that for the most part, New York winners Donald Trump and Hillary Clinton led in reach and engagement between April 7 and 19, other than Instagram mentions, where the top spot went to Bernie Sanders.

According to Synthesio and Conversocial, the Republican candidates’ reach on Twitter was:

  1. Trump: more than 3.8 billion
  2. Ted Cruz: more than 1.7 billion
  3. John Kasich: more than 979 million

Democrats:

  1. Clinton: more than 3.1 billion
  2. Sanders: more than 2.5 billion

Overall winners on each platform, by mentions, were:

  • Twitter: Trump, 61.5 percent
  • Facebook: Clinton, 45.2 percent
  • YouTube: Trump, 45.5 percent
  • Instagram: Sanders, 67.9 percent

Readers: Are you surprised by Sanders’ high rate of mentions on Instagram?

SynthesioConversocialNYPrimaryInfographic

Article courtesy of SocialTimes

37% of Instagram Users Have Watched Videos (Infographic)

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Will 60-second videos have an audience on Instagram? GlobalWebIndex seems to believe so.

GWI said 37 percent of active Instagram users have watched videos on the Facebook-owned photo- and video-sharing network, and that number rises to more than one-half of Latin American users.

GWI wrote in an email to SocialTimes:

But perhaps the most arresting trend here is the potential for further growth. Virtually all (99 percent) Instagrammers are watching video clips online each month, meaning that Instagram is well-placed to follow in Facebook’s footsteps and make video a central part of the user experience–all of which is good news for branded content on the network.

Instagram users: How often do you watch videos on Instagram?

GWIInfographicInstagramVideos

Article courtesy of SocialTimes

The Most Dangerous Places to Live, According to Twitter (Infographic)

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Despite what the national news would have us believe, violent crime is the lowest it has been in over 20 years. That fact doesn’t stop people from being afraid, and the sad reality is that some U.S. cities are more plagued by crime than others.

Abodo dug through a year of tweets from the U.S. for mentions of keywords relating to types of violent, sexual, drug, and police related crimes to find out where people were talking most about crime.

According to the report, “killing” and “killed” were the most frequently used crime-related words on Twitter.

crime-word-cloud

While the homicide related words were mentioned most often, the report notes:

You can rest assured that the actual statistics on crime show almost the exact opposite picture from Twitter. In actuality, it’s property crimes like theft and burglary that are occurring approximately six times more often than violent crime in the United States.

For the purposes of this report, Washington D.C. was considered a state but excluded from the results because it ranked No. 1 in every category. Nevada, which has a crime rate 59 percent higher than the national average, topped the list of states with the most crime related tweets. Interestingly, Alaska was second for fewest crime related tweets, but actually has the highest crime rate in the country, according to the report.

crime-state

Despite Nevada’s top ranking for most crime tweets, Las Vegas was not the city with the most crime related tweets. Instead, Philadelphia took top ranking in this category followed by New Orleans, which happened to be in one of the most intolerant states in the country.

When broken down by types of crime, Nevada topped the list for violent, drug and police related crime, while Oregon took the top spot for sex and property crime mentions. Violent crime was mentioned most in tweets from New Orleans; drug crime was mentioned most in tweets originating from Albuquerque, New Mexico.

In addition to the most crime related tweets overall, and property crime tweets specifically, Philadelphia was second in nearly every other category, except drug and police related.

Check out the full report for more stats and charts.

Featured image courtesy of Paul Matthew Photography / Shutterstock.com.

Article courtesy of SocialTimes

Which States Have The Most Negative Tweets About Law Enforcement? (Report)

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In recent years, activists have worked very successfully to raise awareness about police involved killings.

Social media, and Twitter in particular, has been a big part of this effort, with each headline fueling a new wave of disapproval and unrest both on the ground and on social media.

average_state_sentiment

Home security company Protection 1 analyzed more than 1.2 million tweets to find out where approval and disapproval of law enforcement are most prevalent. The report notes that while tempers on social media flare with each report of police involved fatalities, the overall sentiment regarding law enforcement seems positive:

It’s important to note that negative-sentiment tweets and a negative sentiment toward the police aren’t necessarily mutually inclusive. The same is true for positive tweets… Overall – for most months from June 2014 to January 2016 – police-related tweets expressed positive opinions.

Still, there are notable fluctuations in the sentiment of police related tweets when officer involved fatalities make headline news. The report also points out that the more police related tweets there are, the more negative the sentiment, attributing this trend to the spike in related tweets following police involved killings, particularly when the death of a black person is seen as being the fault of the police.

incident_related_spikes

When broken down geographically, tweets from southern states including Mississippi, Louisiana, Arkansas and West Virginia seem to “radiate” negativity toward police. Conversely, tweets from states like Wyoming and North Dakota expressed a more positive sentiment. This trend carries over to cities with tweets from Ferguson, Missouri and Chandler, Arizona expressing the most negativity.

police_tweet_state_sentiment
Check out the full report for more charts and data about who tweets the most about police and where.

Article courtesy of SocialTimes

Mobile Helps Parents Make Better Purchasing Decisions (Infographic)

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Facebook IQ continued its study of parents with a look at how mobile technology is enabling them to become smarter consumers.

The social network’s research arm shared the infographic below, containing the results of a study of parents of infants, toddlers, adolescents and teens around the world between the ages of 25 and 65, as well as Facebook and Instagram data from eight markets– Australia, Brazil, Canada, Germany, Mexico, Spain, the U.K. and the U.S.— quantitative work from Ipsos MediaCT, qualitative research led by Sound Research and feedback from 8,300 parents and five parenting experts.

Its findings included:

  • 41 percent of millennial parents say mobile devices help them become better consumers when making purchases for their families, compared with 30 percent of baby boomers.
  • Parents are five times more likely to use Facebook when making family purchasing decisions than parenting websites, seven times more likely than magazines and three times more likely than leading online video platforms.
  • 56 percent of moms follow businesses on Instagram, and 62 percent consider Instagram a place to learn about products and services.

Facebook IQ said in a blog post introducing its study:

What we learned is that, more than ever before, there’s a wider web of influence on parents’ decisions. The modern family is an inclusive environment where friends, experts, brands and especially kids’ opinions are encouraged and taken seriously. From the everyday moments, like, “What movie should we watch?,” to big-ticket purchases, like, “PC or Mac?,” children in particular are shaping the direction money is flowing at home.

Readers: What are your thoughts on Facebook IQ’s findings?

FacebookIQParentsInfographic3

Article courtesy of SocialTimes

What Are the Most Popular Gun-Related Hashtags on Instagram?

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On social media everything is up for discussion, including guns. While there is some controversy around the sale of guns on social sites, this doesn’t stop people talking about them. Instagram has become a very popular gun discussion location, according to a report from NetQuote.com.

NetQuote scraped Instagram for 12 gun-related hashtags, analyzed almost 6 million total posts and nearly half a million geotagged posts containing one or more of the 12 hashtags, taking into account frequency in each state per 100,000 posts and cross-referenced the data with CDC firearm mortality rates. #Guns was excluded as it was the most popular tag found.

Guns-on-Instagram_2-07 (1)

The top five states with the highest hashtag usage per 100k residents were Nevada, Hawaii, Florida, Arizona and Oregon. The lowest usage states were Iowa, South Dakota, Nebraska, North Dakota and Minnesota. It’s likely that both lists are shifted somewhat by relative population size and Instagram use in those states.

When correlating firearm-related hashtags per state with the number of gun deaths, it follows quite closely with high hashtag use. Hawaii, Florida and Nevada appear on both lists. Rhode Island and California appear in this top five, but that’s largely because these states are reacting negatively to firearm related fatalities on Instagram than posting positively.

Guns-on-Instagram_2-05

When examining popular hashtags that appear alongside #Gun in different states, a total of 15 states used #shooting, but it’s unclear if users were talking about a mass shooting, or other activities like target shooting or hunting. Most states simply add the name of their state along with their gun hashtags. Some states have much clearer results; Florida likes #GunPorn, Oklahoma is home to #GunFanatics, and Mississippi likes the #AR15, a type of rifle.

Overall, gun related hashtags have increased greatly on Instagram over the last number of years. Prior to June of 2013 there were, on average, less than 2,000 gun related hashtags on Instagram, but that number has climbed quickly since then. Mid-2014, around the time of the Fort Hood shootings, hashtag use exceeded 4,000 for the first time, and by the end of 2015 there were almost 18,000 uses on average. The conversation has also turned more political, with #2A (Second Amendment) now appearing more often than #Gun.

For more regional breakdowns, and to find out the most active cities when it comes to gun conversations, view the infographic below.

Guns-on-Instagram_2-08 (2) (1)

Article courtesy of SocialTimes

Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

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Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament.

The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play mobile games while watching the tournament, while 37 percent will browse sports apps.

In addition, the survey showed 25 percent of users will browse social media apps, like Facebook and Twitter, while 27 percent will send text messages.

In a blog post, Audrey Cueto, senior corporate marketing specialist at Opera Mediaworks, commented:

For advertisers, this is exactly the kind of second-screen moment they’ve been dreaming of! Mobile users are not only using their phones for research during the game, thus providing opportunities to target premium sports sites and apps, but they are engaging in leisure activities like social media and gaming—prime locations to serve them rich, creative experiences and draw them into your brand story.

Elsewhere, the survey found 28 percent of viewers watching the games on broadcast TV are likely to look up a TV ad again on their mobile device.

Check out Opera Mediaworks’ full results in the infographic below.

Readers: Do you use your smartphone while watching sports?

Opera Mediaworks March Madness Infographic

Article courtesy of SocialTimes

Latest Ad Specs for Facebook, Instagram (Infographic)

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The specifications for ads on Facebook and Instagram are always changing, and WebpageFX compiled an infographic with the latest information.

WebpageFX examined 10 objectives for ads on the two social networks:

  • Clicks to website
  • Website conversions
  • Page post engagement
  • Page likes
  • App installs
  • App engagement
  • Local awareness
  • Event responses
  • Offer claims
  • Video viewsWebpageFXFacebookAdSpecsInfographic

Image of tape measures courtesy of Shutterstock.

Article courtesy of SocialTimes | RSS Feed

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