Tag Archive | "infographics"

How to Stay Safe While Shopping Online (Infographic)

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As more consumers take to online shopping for the holidays, behavior and attitudes are changing. However, some of the regular issues persist, including concerns for online safety. An infographic from BeFrugal.com offers some tips for staying safe online this holiday season.

BeFrugal teamed up with The Omnibus Company to conduct an online survey of 1026 American consumers 18 or older. Among those who participated, the number one concern among users was becoming a victim of credit card of identity theft. The survey found that 42 percent worried about data exposure, while only 24 percent were really concerned with finding the perfect gift. Perhaps we have Pinterest to thank for that low number.

Overall, 75 percent of survey respondents were worried about sharing their personal data online, or in store this holiday season. BeFrugal found that 63 percent were worried about in store purchases, 53 percent were concerned about spending on a brand’s own website, and 45 percent were concerned with shopping through a brand’s app or mobile site. They may be right to be worried, given the number of high profile credit card data breaches in recent years.

However, uses could mitigate some of these risks by practicing better social media hygiene. BeFrugal’s tips include:

  • Using antivirus/anti-malware solutions
  • Using and regularly updating strong passwords
  • Verify the source of downloaded apps, and read permissions carefully
  • Keep a close eye on credit card transactions, and report any suspicious activity immediately

For more tips, view the infographic below.


Article courtesy of SocialTimes | RSS Feed

Did Spotify Users on Facebook Spur Music Stories? (Infographic)

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Could Facebook’s decision to launch its new Music Stories post format have been influenced by the number of users who also use Spotify?

GlobalWebIndex examined the overlap between users of the social network and the music-streaming application, finding that:

  • 12 percent of active Facebook users listened to music via Spotify last month.
  • That figure rises to 19 percent for those between the ages of 16 and 24.
  • 15 percent of Facebook users in the top 25 percent in terms of income listened to music via Spotify last month.

GWI said in an email to SocialTimes:

This is a canny move from Zuckerberg & Co., leveraging one of the top interests among the Facebook audience (fully two-thirds of whom say they are strongly interested in music). Spotify is also the most popular music streaming service among Facebookers; each month, 12 percent say they are using it, with peaks among the youngest age group. And Spotify has an even greater overlap with Facebook in certain markets, spiking sharply in its home country of Sweden (55 percent), but also reaching 20 percent in the U.K. and 18 percent in the U.S.

Giving these music lovers a simple way to share their interest on Facebook could bring great benefits for both services. For Facebook, this new feature could prompt many of its more passive users to re-engage with the site, while for Spotify, the benefit of having its music shared across the world’s largest social network is obvious.

Readers: Do you use Spotify?


Article courtesy of SocialTimes | RSS Feed

Recruiters Don’t Care About Your Selfies on Social, Love Seeing Volunteer Work

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It’s common knowledge now that job recruiters and hiring managers give at least a cursory glance at your social presence.

But what types of behavior are turn-offs and what is viewed favorably?

Jobvite, in its 2015 Recruiter Nation Survey, asked recruiters about what they look for when they examine a candidate’s social profiles. While most recruiters were neutral about selfies, spelling errors in posts were a major no-no.

What else are recruiters looking for? Find out in the infographic below.

Jobvite-Social-Impressions-InfographicTop image courtesy of Shutterstock.

How Consumer Behaviors Change During the Holidays (Infographic)

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Holiday shopping season is kicking into high gear. In fact, some online retailers started preparations months ago. Around this time of year, it’s important to pay attention to changes in customer behavior, and perhaps rethink how you advertise to them on social. An infographic from digital marketing platform SmarterHQ provides insights into how much consumer behaviors can change with the seasons.

Holiday shopping usually carries a lot more intent than regular browsing. During the year, the average shopper will make multiple casual visits to a site and be more influenced by brand allegiance. Holiday shoppers are more likely to make a purchase on their first visit, and their decisions are swayed more by price and inventory than by brands.

Holiday shoppers have lower bounce rates, and are more meaningfully engaged with particular items. They are also more likely to begin the purchase process, but more likely to abandon carts as well. This makes reactivation a key tool during the holidays.

Only 21 percent of customers that hadn’t made a purchase in the last four months could be reactivated; however, if customers were offered coupons, or received follow up messages, 37 percent would remain engaged after the holiday period ended.

SmarterHQ provides some useful advice for deepening engagement, and holding on to crucial holiday customers; everything from varying messages from customer to customer, to speeding up communications during a time sensitive shopping period.

For more in depth advice, view the infographic below.


Top image courtesy of Shutterstock.

Article courtesy of SocialTimes | RSS Feed

5 Holiday Shopping Season Goals for Brands on Facebook (Infographic)

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The holiday shopping season is getting closer, and Facebook IQ gift-wrapped five key areas for marketers to focus on.

Facebook IQ’s “Five Ways to Unwrap Holiday 2015” follow, along with supporting data from the social network’s research arm:

Make it a gateway moment

  • 59 percent of shoppers worldwide plan to do things differently this holiday season.
  • 53 percent plan to shop across multiple channels.
  • 40 percent plan to do more shopping online.
  • 37 percent plan to do most of their shopping before Black Friday, with that number rising to one-half in the U.S. and U.K.

Make it experiential

  • 44 percent of people say they want activities or meals with loved ones, but just 34 percent plan to give those as gifts.
  • 41 percent want the gift of travel, but only 15 percent plan to give the gift of travel.

Make it visual

  • 73 percent of posts, photos and videos in December 2014 were created via mobile.
  • People share 28 percent more photos and videos via mobile during the holiday season than during the rest of the year.
  • 63 percent of Instagram users say they use the Facebook-owned photo- and video-sharing network to document their lives.

Make it better

  • Highlights of the holiday season for respondents included family (85 percent), food (60 percent), giving presents (44 percent), getting presents (37 percent) and travel (33 percent).
  • On the flip side, “stressors” included financial pressure (47 percent), gift shopping (40 percent), cooking (21 percent), family (16 percent) and travel (13 percent).

Make it mobile

  • Discovery: There are 8 billion video views per day on Facebook, with the vast majority of them via mobile devices.
  • Action: 74 percent of millennials on Instagram take action based on posts.
  • Sharing: 2.7 times more posts, photos and videos were shared via mobile last December than via desktop.
  • Shopping: One-quarter of 2014 holiday shopping season purchases were made via mobile.

Marketers: Are you ready for the holiday rush?


Article courtesy of SocialTimes | RSS Feed

The Complete Guide to Advertising on Instagram (Infographic)

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Instagram is becoming a more powerful advertising platform, as more and more companies gain access to the ad formats.

Salesforce, recently honored as an Instagram Partner, broke down the specs to success on the platform. Salesforce noted that text on Instagram should be no longer than 300 characters (with a couple of hashtags thrown in).

Images should be 1080 x 1080 pixels (or at least 600 x 315 pixels for landscape images), while videos should have a resolution of at least 720 pixels.

Wondering how to find success on Instagram, whether paid or organic? Check out the infographic below.

salesforce_IG_infographicTop image courtesy of Shutterstock.

Q3 Social Logins: Google Makes Slow Gains; Facebook Indomitable

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Facebook is a powerhouse in mobile, content aggregation and social media. The Q3 report from social identity management provider Gigya is evidence of this fact. While there have been some changes in the social login landscape, Facebook’s influence in the digital market seems all but indomitable.

According to the report, Facebook has experienced a slight decline over the last two quarters and Google+ edged its way back up. At 22 percent of the overall social login market, Google+ is making a slow climb toward its 2014 peak. All the other major platforms, Twitter, Yahoo and LinkedIn, remained steady.

The biggest challenge to Facebook’s dominance appears to be in the media/publishing space, where Google+ increased five percent of the market and Facebook was down seven. Still, these incremental changes seem rather minor when Facebook still boasts nearly 70 percent of all social logins and at least one report cited Facebook as the top source of referral traffic for major publishers.

For more Q3 data, check out the infographic below.

Embargo to 11-2 at 11a ET_Gigya_Infographic_SocialLoginData_Q3 2015

Article courtesy of SocialTimes | RSS Feed

Elements of a Successful Instagram Ad (Infographic)

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With advertising beginning to surge on Instagram since it was made available to all brands at the end of September, what goes into the creation of a successful Instagram ad?

Banner maker and advertising application Bannersnack said that regardless of whether brands are running banner ads, Facebook ads, native ads or Instagram ads, creativity is key, adding:

In order for you to understand how to create an awesome Instagram ad, you must see it through a designer’s and advertiser’s perspective.

Bannersnack provided its suggestions in the infographic below:


Article courtesy of SocialTimes | RSS Feed

Popular Halloween Costumes on Instagram, By State (Infographic)

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Article courtesy of SocialTimes Feed

Second Screen to TV: Can Facebook Catch Twitter? (Infographic)

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Article courtesy of SocialTimes Feed

November 2015
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