Tag Archive | "infographics"

Internet Users Want to Know How Their Data Is Used (Infographic)

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Internet users are notoriously lazy when it comes to password security and are tired of filling out new profiles all the time. To wit, social logins have become the preferred method of registering and logging into sites and services online. However, while internet users are won over by the convenience of social logins, according to a report from social identity management platform Janrain, many are concerned about how companies and brands will use their account data and activity.

Among the survey participants, Facebook was No. 1, with more than 60 percent of social logins. Google remains second with 36 percent, followed by Yahoo at 10 percent and Twitter at 9 percent. Across the board, these numbers represent increases ranging from 3 percent to as much as 18 percent. Overall, nearly 60 percent of respondents said they refuse to sign into services that don’t offer a social login option.

Beyond convenience, users recognize that the use of social logins enables better personalization. The ability for more personalized marketing is definitely a win for marketers, but there is also temptation to overwhelm consumers with marketing. With one-third of web users saying they’d never return to a site and would stop buying products from sites from offending sites, Janrain cautions against the temptation of “overmarketing.”

Internet users are becoming more comfortable with sharing data with companies and brands they trust. However, in many cases, this trust is limited For instance, 47 percent of respondents said they didn’t mind sharing their account data as long as it was used only by the company they shared it with. 45 percent of respondents wanted more transparency with regard to how companies are using their data.

According to a statement from Janrain vice president of product Jamie Beckland:

Social logins are table stakes for online businesses since most web users will no longer sign up to a new site without them. But privacy concerns are understandably high given some recent high-profile data breaches. Businesses need to do a better job in the way they use account data to market to users, as well as make sure they’re clearly explaining how the account info they access is used and shared.

The bottom line: Internet users prefer social logins but also want brands to be trustworthy, transparent and prudent with the use of their account data.

Readers: How are you using social logins and the associated data?


Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Americans Still Prefer Email to Social Media (Infographic)

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Social media may be a mainstream communication platform, driving news coverage and consumption and awareness of social movements. But when it comes to office spaces, email and face-to-face conversations are still the preferred method of communication, according to an Adobe survey of white-collar workers with smartphones in the U.S. and the U.K.

In fact, nearly 40 percent of participants preferred communicating by email, while 10 percent preferred instant messages. The enterprise social platforms don’t really seem to be catching on, with only 2 percent of respondents choosing to communicate with their colleagues via social networks.

Even when it comes to being contacted by brands, almost one-half of the survey participants still preferred email. Interestingly, 22 percent of the participants preferred direct mail. None of the other methods of communication–texts, social media messages, phone calls and company mobile apps–broke 10 percent.

For more details, check out the infographic below.


Article courtesy of SocialTimes

Marketing via LinkedIn (Infographic)

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LinkedIn isn’t just for networking for jobs: It can also be a strong marketing tool.

WebpageFX shared the infographic below, which examines why LinkedIn is a good marketing investment for brands and how they should go about their campaigns.

Readers: What are your thoughts on advertising on LinkedIn?


Article courtesy of SocialTimes

Disney Emoji Blitz: 500 Million Games Played So Far (Infographic)

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Disney released an infographic containing gameplay stats about Disney Emoji Blitz, its emoji-themed match-three puzzle game that launched on iOS and Android in July.

In Disney Emoji Blitz, players have 60 seconds to earn as many points as possible by creating matches with a variety of Disney emoji. According to the infographic, 500 million games have been played since the game was released.

In addition, 1 billion power-ups have been activated since the game’s launch, and players have spent 1 billion minutes in the game so far. The infographic showed that 52 percent of players select Ariel as their first emoji, while 26 percent of players select Sulley and 22 percent select Simba.

As users play Disney Emoji Blitz, they can unlock emoji to use outside of the game through the app’s custom keyboard. The infographic showed that 35 million emoji have been sent by users so far.

Disney Emoji Blitz is available to download for free on the iTunes App Store and Google Play.

Readers: Have you played Disney Emoji Blitz?

Disney Emoji Blitz Infographic

Article courtesy of SocialTimes

What Are Users #Scared of on Instagram? (Infographics)

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The countdown has begun, but the fear of things that go bump in the night is not just a Halloween phenomenon. People are afraid of threats both real and imagined, from ghosts and poisonous snakes to tornadoes and demons.

Halloween Express analyzed more than 300,000 Instagram posts using the hashtag #scared to find out what fears people are talking about. According to the report, the biggest fear among Instagram users is the unknown, followed by the fear of going to prison.


Instagrammers in Maine posted most about being #scared nearly twice as much as the other states in the top five–Washington, D.C.; New York; Nevada; and Florida. When broken down by city, five California cities–Santa Cruz, Santa Monica, Buena Park, Santa Clarita and Anaheim–made it into the top 10 most #scared. Several Florida cities showed up on the list of most #scared, as well: Orlando, Melbourne, Kissimmee and Miami Beach.


60 percent of the #scared posts included ghosts, making ghosts the creatures Instagrammers are most afraid of, particularly in Montana. The obsession with zombies seems to be resulting in real-life fear, giving them a second-place ranking in the list of most feared creatures. In Maine, people are most afraid of zombies, demons and ghouls, while Instagrammers in New Mexico are afraid of aliens and Nevadans are #scared of sharks.


Instagrammers aren’t just afraid of monsters–they’re afraid of things that occur in real life, as well. More than 25,000 of the #scared posts were about loneliness, which seems indicative of the isolation that comes with over engagement in social media and internet culture. Loneliness was followed by death, which was mentioned in more than 24,000 #scared posts.


Check out the full report for more data on the real and imagined fears of Instagram users.

Image on homepage courtesy of Shutterstock.

Article courtesy of SocialTimes

Twitter’s Verified Accounts Application Process (Infographic)

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Twitter introduced an online application process for verified accounts in July, and SurePayroll prepared a guide in infographic form.

Verified accounts debuted on the social network in 2009, and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business.

The infographic below from SurePayroll offers an overview of verified accounts, as well as a guide through the application process and a look at the benefits of going through with it.

Readers: Have any of you submitted applications to have your Twitter accounts verified?


Article courtesy of SocialTimes

NYFW #StreetStyle Beat #Runway on Instagram (Infographic)

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New York Fashion Week wrapped up last Thursday, and Instagram demonstrated why the platform is so important for the industry. According to a report from user-generated content marketing platform Chute, with 359,000 images shared, the 2016 NYFW surpassed the events from February in Instagram user engagement.

70% of In-Store Purchases Will Be Driven by Online Research (Infographic)

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End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays.  An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from 2015.

Product research, shopping conversations and social shopping have all been increasing recently, and they are set to rise again this year, with e-commerce sales expected to go up 13 percent during the holidays. Nearly 70 percent of all in-store purchases will be directly influenced by online research, so it’s important to be aware of customers’ conversations.

Last year, 50 percent of consumers used social recommendations during the holiday season. However, these conversations are not contained by hashtags or related to singular websites; articles across multiple publications relating to leaked Black Friday deals generated significant conversation, as well. Consider collecting to capture holiday conversation data to improve campaign targeting.

Even when news isn’t holiday-specific, it can lead to notable engagement during the holiday period. For instance, ads for Star Wars: The Force Awakens performed up to 32 times higher during the holiday period last year than industry benchmarks. This engagement no doubt had an impact on merchandise sales for apparel and other sectors. Event targeting can provide many additional opportunities for capturing your target audience.

The key takeaway from the infographic: adopt an always-on strategy as mobile and social continue to change the e-commerce landscape.

Check out the infographic below for more insights.

Taykey Infographic

Image courtesy of 1000 Words/Shutterstock.

Article courtesy of SocialTimes

Are Hashtags Really Useful for Twitter Marketing? (Infographic)

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There are some standard pieces of advice among social media marketers: Create shareable content, include links, measure everything, use hashtags. However an analysis of more than 137,000 tweets by Ryan McCready, content editor at infographics design platform Venngage, suggests that hashtags may not be worth your time, and they may even be detrimental to your campaigns.

Of the tweets analyzed by Venngage, only 35 percent of the accounts tweeting to the selected hashtags were genuine. Nearly 57 percent were questionable accounts, with high numbers of followers/follows, or odd like/share habits. And 7 percent of the accounts were “zerospam” accounts–accounts with zero followers–less than eight months old and averaged more than 17,000 shares/retweets.

Certain industry related hashtags are subject to a lot of questionable and zerospam activity. More than one-half of the tweets in #Advertising are zerospam, and less than one-quarter are real. For almost all hashtags analyzed–including #Entrepreneur, #DigitalMarketing, #InfluencerMarketing and #Startup–more than one-half of the tweets came from questionable accounts.

This level of questionable activity could lead to a lot of wasted effort, and marketers are already wasting a lot of money on bot traffic and bot fraud. In examining just 11,000 tweets over a three-day period McCready found a network of fraud that led to 10.5 million false likes and 10.8 million false tweets and retweets. Activity like this, along with Twitter’s bot problem, could be leading to almost 15 billion false notifications per month.

McCready’s conclusion? Hashtags may be hurting your campaign more than they help. Check out the infographic and read McCready’s full analysis for more data.


Image on homepage courtesy of Shutterstock.

Article courtesy of SocialTimes

The State of Social Commerce (Infographic)

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Social commerce is on the cusp of going mainstream. Social sites are investing in infrastructure and systems, and users seem primed to take advantage of more shopping opportunities on social. An infographic from e-commerce solutions provider Sumo Heavy explores the evolution of social commerce and examines the current state of affairs.

Social commerce made big advances in 2014 and 2015, with services like Twitter, Tumblr and Facebook all implementing buy buttons and expanding into payment systems, native shops and brand partnerships. Overall, it seemed like social networks were making commerce a core part of their platforms.

And social commerce seems well positioned for growth. More than one-half of Facebook’s monthly active users in the U.S. and just under one-half of Twitter’s and Pinterest’s MAUs follow brands for product details. Indeed, users are engaging with brands, browsing products and generally doing a lot of window shopping on social media.

Unfortunately, social commerce solutions have been met with mixed results and resistance among consumers. Twitter shut down its e-commerce development team earlier this year, while Facebook’s efforts remain in beta and only available to certain user and brand groups. On Pinterest, more than 10,000 merchants currently employ buyable pins. Social commerce may still be in its infancy, but it certainly has a future.

For more information on the impact of livestreaming and commerce through chat bots, view the infographic below, from Sumo Heavy.


Image courtesy of Shutterstock.

Article courtesy of SocialTimes

October 2016
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