Tag Archive | "infographics"

What Motivates People to Share on Facebook? (Infographics)

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More than one-half of all adults in the U.S. use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook?

Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about. Only 11 percent of people said they preferred to share something because it was useful.

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Women are more likely to share content to elicit an emotional response, where men are more motivated to share content to persuade their friends. Both men and women like to share content to inform their Facebook friends about issues they feel are important.

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The percentage of people who share more than once a day is pretty small. However, those who do share four times per day or more are 43 percent more likely to court controversy and 90 percent less likely to avoid political content. Overall, 52 percent of the respondents said they avoid sharing “hot-button” content.

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Check out the full report for more data on how carefully people curate the content they share and how image plays into what people share.

Image on homepage courtesy of Alexey Boldin/Shutterstock.

Article courtesy of SocialTimes

Millennials More Likely to Unplug While on Vacation (Infographic)

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A new survey from Intel Security revealed that 57 percent of millennials intend to unplug from digital devices while on vacation, compared with only 40 percent of baby boomers and Generation Xers.

The global survey analyzed the ways users engage with their devices while on vacations. Results were gathered from 13,960 consumers between the ages of 21 and 54, evenly split by gender.

According to the survey, 55 percent of U.S. respondents who intended to unplug from digital devices while on vacation were unable to do so.

For U.S. respondents who did unplug, 65 percent said their vacations were more enjoyable after unplugging. In addition, 51 percent of American respondents who unplugged while on vacation said they better connected with their travel partners because they were unplugged.

On a global level, men were found to be more willing to unplug, as 57 percent of male respondents said they intended to unplug while on vacation. This is compared to 44 percent of women.

Elsewhere, Americans were found to be the “least successful at abstaining from work emails,” while Singaporeans and Canadians were found to be the most successful. Specifically, 49 percent of American respondents said they abstained from work emails while on vacation, compared to 61 percent of Singaporean respondents and 60 percent of Canadian respondents.

Intel Security offered tips users can follow to minimize their travel security risks, such as limiting their use of WiFi and Bluetooth and refraining from sharing their locations, which may alert would-be thieves that their homes are unprotected.

Check out more survey results in the infographic below.

Intel Security Unplugging Infographic

Article courtesy of SocialTimes

Where Is All This YouTube Content Coming From? (Infographic)

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More than 60,000 content creators on YouTube use Grapevine’s influencer-marketing platform, but where are all these videos coming from?

Grapevine shared the infographic below, displaying the top countries and cities in terms of YouTube content, as well as where the most-booked and highest-paid creators live.

Readers: Any surprises?

GrapevineYouTubeInfographic

Article courtesy of SocialTimes

Dads Not Feeling the Father’s Day Love on Social (Infographic)

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Women might dominate social, but there are still plenty of men on social and on the internet overall. 75 percent of parents use social media, according to a Pew Research Center report–even more among millennials–but a survey conducted by Social Media Link indicates that Father’s Day doesn’t get nearly as much attention as Mother’s Day.

Social Media Link surveyed more than 1,000 “social dads” in social media community Smiley360 to get a sense of how dads interact online.

Almost all of the survey respondents said they use social more now than they did before they had kids. Nearly all of the “social dads” use Facebook on a daily basis, and 49 percent are active on Instagram. 65 percent use social to share about their children; most share at least a couple times per month.

Like so many social media users, social dads rely on word-of-mouth for product recommendations. When dads do engage with brands, it’s usually related to electronic gadgets, food and beverages, grooming, automobiles and fashion. Unfortunately, nearly 30 percent are dissatisfied with how these brands engage with them.

According to the survey, social dads want content related to men, that acknowledges their needs and wants and that promote special events or holidays of interest to men.

Check out the infographic below for more data about how dads interact on social.

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Push Notifications Are Important But Watch the Overload (Infographic)

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Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign.

Across industries, mobile opt-in rates for push notifications are about 60 percent, but they fluctuate in various verticals. For gambling and business apps, the opt-in rates are sometimes up to 76 percent, while the rates are lower for finance and media apps.

As resistant as users may be to push notifications, they do work when it comes to retention. The 30-day retention rate for apps that use push is 44 percent, compared with just 17 percent for apps that don’t. When it comes to 90-day retention, apps that use push are almost three times stickier than apps that don’t.

While notifications have their benefits, apps do need to respect their users and their time, as well. The most common reasons users uninstall include too many messages, poorly timed messages and messages that lack personalization. If you want better user retention, better conversion and lower uninstall rates, personalization is a necessity, not an afterthought.

View the infographic from Kahuna below, and download the full report for more data and details.

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Personalization Boosts App Engagement (Infographic)

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We know that personalization works when it comes to engagement and conversion. We also know marketers still have trouble with it. Personalization can do much more, especially when companies have access to applications and push notifications. A report from Leanplum examines the large impact personalization can make.

Personalization can be achieved simply by using data that users are already submitting to sites and services. Names are a simple first step, but delving deeper though the use of life-cycle marketing techniques or event parameters, marketers can create a much deeper connection. In fact, personalized messages are opened nearly four times more often than messages that aren’t.

Timing is also a big part of personalization. Time to open is actually higher for personalized messages compared with non-personalized messages; however, this may be because users are more interested in the content and are waiting for an opportune time.

Brands send out more than 820 million notifications as scheduled blast messages, the least personal messages, which are opened by fewer than 2 percent of app users. Compare that to the 130 million messages sent by brands at optimal times, based on individual user activity, which 5.3 percent of users open. Overall if your business is sending personalized-behavior-based push notifications, your open rates could be 800 times higher than scheduled blast messages.

In the end, the message of the report is simple:

Apps that adopt rich personalization deliver more value, experience higher engagement and, in turn, enjoy more customer loyalty. In other words, apps and devices must understand who we are as individuals to retain relevance and impact growth. Personalization is more than a marketing trend: It’s a must.

For more information and a toolkit of advice, download the report.

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Article courtesy of SocialTimes

Why Programmatic is the Future of Digital Display Advertising (Infographic)

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Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers are starting to invest heavily. An infographic from OwnerIQ shows that programmatic is already capturing large segments of the ad market.

Marketers have already realized the power of programmatic advertising, and 96 percent of those surveyed are already using it to buy display ads. In 2015 $14.88 billion worth of U.S. ads, fully 55 percent of digital display ads, were purchased programmatically. In total, 52 percent of all non-search digital ad transactions were programmatic.

The infographic predicts that these methods could come to eclipse all others, and that 90 percent of the ad market could be steered programmatically within one decade. This year, programmatic will account for 63 percent of display ad spending, and by the end of 2017, sales are expected to increase to $32 billion. By 2020, programmatic could account for 85 percent of targeted banners and 67 percent of streaming video ads.

Ad fraud is a growing problem within the ad industry in general, and it is a cause for concern. Programmatic buying, along with due diligence, could help weed out fraud and deliver impactful ads to real viewers. Programmatic ads are viewable at a rate of 44 percent to 55 percent, in line with industry benchmarks, and the industry average for suspicious activity is only 16 percent, which is substantially lower than regular display ad fraud rates.

For more information, and other predictions for the future of programmatic, view the infographic below:

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Article courtesy of SocialTimes

When, Where Does Road Rage Take Over Instagram? (Infographics)

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If you are driving at 6 p.m. on a Friday in August in Los Angeles or Hawaii, there’s a good chance you will post to Instagram with the hashtag #RoadRage.

Auto Insurance Center released the results of a study of more than 65,000 Instagram posts with the #RoadRage hashtag, and its findings included:

  • August was the month when people felt the most road rage, followed by October and March.
  • The day of the week with the most road rage-related Instagram posts was Friday, followed closely by Thursday and Wednesday.
  • Evening rush hour was peak road rage time, with the most posts occurring between 4 p.m. and 7 p.m.
  • Hawaii had the most tagged posts by far, followed by California and New York. There was also a significant gap between California and New York.
  • The top three cities in terms of road rage-related Instagram posts were Los Angeles, New York and Mount Pleasant, N.C.

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes

The Rise of Personalized Marketing (Infographic)

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Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider Signal examines the changing people-based advertising sector.

Many of the problems marketers face when trying to use personalized messaging are related to identifying customers, collecting their data and tracking customers across platforms. By expanding collection and building customer profiles, marketers would be able to make all customer communication more personal. One out of four media buyers are currently dedicating more than one-half of their budgets to people-based marketing.

92 percent of media buyers indicated that their clients plan to accelerate their media buys in the sector, and 66 percent plan to increase their investment in “addressable media,” which is a much more targeted approach than programmatic marketing. Rather than wasting money by targeting a demographic and wasting reach, marketers only want to reach their desired audience, and social data can enable them to do that.

There’s evidence this approach is already working. 83 percent of marketers using addressable media reported superior performance across their clients compared with simple display ads. 60 percent experienced higher conversion rates, and 63 percent of advertisers reported higher click-through rates.

In the end, it’s not just the data that matters, but how you use it to connect with users effectively. Personalization and narrow targeting are the way forward for marketers if they hope to establish a connection that can’t easily be broken. For more advice, view the infographic below.

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10 Cities With the Most Marijuana-Related Posts on Instagram (Infographic)

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Posting about marijuana usage on social networks is not a bright move, but that hasn’t stopped Instagram users in 10 cities from doing so frequently.

Aizman Law Firm shared the infographic below, containing the results of a search on Instagram for marijuana-related hashtags including #weed, #maryjane, #marijuana and #420, and these 10 cities were the source of the most geotagged posts:

  1. Los Angeles
  2. New York
  3. Denver
  4. Portland, Ore.
  5. San Francisco
  6. Edgewater, N.J.
  7. Spring Valley, Texas
  8. Seattle
  9. San Diego
  10. Glendale, Ariz.

Readers: Would you ever post about marijuana on Instagram or other social networks?

AizmanLawFirmInstagramMarijuanaInfographic

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

June 2016
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