Tag Archive | "infographics"

Image Sizes for Social Networks (Infographic)

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Specifications for images on social networks are constantly evolving, but digital marketing agency Mainstreethost has got you covered.

The Buffalo, N.Y.-based company created an updated infographic with dimensions and tips for Facebook, Twitter, TweetDeck, Google+, Pinterest, LinkedIn, Instagram, Tumblr and YouTube.

The infographic appears below, and the “pro tips” from Mainstreethost follow:

  • Facebook: Sharing images and links from other sources allows you to post relevant content to your page when you don’t have time to create your own. It’s also a great way to share content contributed by your audience or other businesses and keep promotions to a minimum.
  • Twitter: Cover photos are a great place to describe what your brand does, display a new product or use as free advertising space.
  • TweetDeck: Some of your header image design will be covered by your profile photo and bio in TweetDeck. So if you have important text or imagery that you’d prefer be seen at all times, be careful about centering those elements.
  • Google+: Sharing relevant content in Google+ Communities is a great way to raise brand awareness, promote your page, connect with other users, receive quality post engagement and potentially get traffic to your blog/website. But don’t overdo it: When you post to a Google+ Community, it also shows up on your profile, so sharing the same post to several Communities tends to look spammy.
  • Pinterest: Ensure that your first two or three boards are related to your industry or audience. You don’t want visitors to leave your profile because they don’t understand what your business does or can’t quickly find the information they’re searching for.
  • LinkedIn: Use a photo of your employees or your business’ building as a banner photo and avoid random stock photos.
  • Instagram: This is a great place to show your company culture, what happens “behind the scenes” of your business, the process of creating your products, customers using your products, etc.
  • Tumblr: Consider placing your business’ logo directly on the photos you upload to increase brand visibility and recognition.
  • YouTube: You only upload one image for your YouTube channel art, but it will display differently across devices. When you upload an image, you can crop it to fit the desktop layout, but make sure the important elements are right in the center to ensure that they aren’t cropped out on smaller screens.

MainstreethostSocialImageSizeCheatSheetInfographic

Article courtesy of SocialTimes

Why Marketers Should Use Twitter (Infographic)

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It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users, most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter.

Twitter users are highly engaged when it comes to online commerce. 52 percent of users report buying a product they first saw on the network, while 81 percent say Twitter impacts purchase decisions more than TV.

Users also engage with brands on Twitter, which is beneficial for both parties. 85 percent of users feel more connected to businesses after following them on Twitter, while 84 percent of users who interact with a brand share their positive experiences and 72 percent of brand followers are likely to purchase in the future.

Brands that use Twitter for customer service see a 19 percent increase in customer satisfaction, and the use of promoted tweets boosts offline sales by up to 29 percent. Additionally, two-thirds of companies with more than 100 employees use Twitter, so any brand hoping to compete should needs to maintain a strong presence on Twitter.

For advice on what kind of content to tweet and when and more insight into Twitter’s users, view the infographic below.

WhyTwitterMattersToMarketingInfographic

Article courtesy of SocialTimes

3 Steps for CEOs Eyeing Social Media Success (Infographic)

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So, the CEO of your company wants to dip his/her toes into the social media pool? MDG Advertising has three suggestions.

MDG Advertising shared the infographic below, elaborating on its three steps for CEOs, which are:

  1. Start with LinkedIn: The business network is the most popular with CEOs for a good reason; find out how to make the most of your profile and optimize your presence.
  2. Pick other networks and stick with them: CEOs can’t be on every network outside of LinkedIn, but they should be on some; learn how to determine which are the right ones for you.
  3. Avoid being boring: Social posts from CEOs are often dull, despite the executives being personally engaging; find out how to avoid this huge pitfall.

MDGCEOInfographic

Article courtesy of SocialTimes

5 Steps to Determine ROI From Social Media Campaigns (Infographic)

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How can brands determine the return on investment from their social media campaigns?

Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps:

  1. Choose your goals.
  2. Determine which metrics will help you measure your success.
  3. Track your metrics.
  4. Tie your metrics to a monetary value.
  5. Update your reporting—make projections and improvements.

Salesforce Marketing Cloud said in a blog post accompanying its infographic:

Your social media campaign does have a quantifiable ROI from the total revenue directly generated by your campaign. Before using this formula, you have to determine the value of your social media goals. Whether you look at total spend per customer, the number of attendees in your webinar or how many entries you had in a contest, you have to have a goal for each campaign.

Once you decide which goals are most important, determine which metrics measure the success of that goal. Social media offers a wide variety of quantifiable data tracked by the platforms themselves, Google Analytics and third-party software that is tailored specifically to your company’s social media marketing efforts. From your data sources–including your marketing automation software–run reports, make projections and find ways to improve. Continue reading the infographic below for more details on calculating your social media ROI.

SalesforceMarketingCloudProfitabilityInfographic

Article courtesy of SocialTimes

Instagram Users Say #effyourbeautystandards (Infographics)

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We may live in one of the most body-shaming periods in human history, but thanks in part to women like yoga teacher and author Jessamyn Stanley and plus-size model Tess Holliday, there is a body positivity movement taking place on Instagram.

Bullimia.com, which provides information and resources for treatment of eating disorders, analyzed more than 85,000 posts to find out how Instagram users spread the message of body positivity.

body_positive_most_popular

Popularized by Holliday in 2015, #effyourbeautystandards was the most popular body-positive hashtag, followed by the more obvious #bodypositive and #celebratingmysize. Ranked as most positive but among the least frequently used hashtags was #fatgirlscan.

body_postive_by_state

Oregon ranked as the origin of the most body positive posts on Instagram, while North Dakota was the least positive. While there were some differences, the states that ranked high in fat-shaming language on Twitter also ranked low in body positivity on Instagram, and vice versa. The report attributes the disparity among states to cultural variance:

Certain states might simply use social media more overall, or they might have more of a “health-conscious” attitude toward life and self-care. Regardless,body positivity is important no matter where you live.

Check out the full report for more stats on body positivity by state and resources for spreading the body positive message.  

The State of Mobile in the U.S. (Infographic)

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As the smartphone market expands, it creates opportunities for other industries, particularly in the e-commerce and application spaces. Indeed, these two sectors have grown with smartphone penetration. An infographic from mobile programmatic display advertising firm Sociomantic Labs provides insight into this growth.

Smartphone penetration in the U.S. has grown from just under 70 percent in 2014 to an estimated almost 80 percent this year. Android still seems to be in the lead when it comes to operating systems, capturing more than one-half of the market, compared with 43 percent for iOS. Mobile devices also now account for more than 54 percent of all web traffic.

Mobile commerce may also be on an even steeper trajectory than smartphone adoption, with an estimated $123 billion in sales this year, more than double the 2014 total. What’s more, an estimated 32 percent of all e-commerce retail sales will come from mobile devices in 2016, further cementing the relationship between device and user behavior.

While smartphone shoppers use apps regularly, the uninstall problems persist. 45 percent of consumers have made a purchase through an app, and 43 percent of smartphone shoppers use their apps on a weekly basis. However, 25 percent of apps installed are never used, and another 25 percent are used only once. App stickiness is higher these days, but it’s clear that if an app doesn’t engage users immediately, it will likely be discarded.

Apps are also a key touchpoint on the path to purchase. 50 percent of users look to apps during their path, with 45 percent of these users searching for product information, and 29 percent of them using apps to make their purchase.

Check out the infographic below for more insights into return on investment or mobile spending.

Sociomantic Labs Mobile Infographic_US

Article courtesy of SocialTimes

How Millennials Interact With Online Video (Infographic)

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The video market has become a vastly different landscape in the past couple of years. With the wide availability of video and the voracious appetite of social audiences, understanding what audiences want has never been more important. An infographic from BuzzMyVideos examines the video habits of millennials.

Of the 500 U.K. millennials surveyed, 73 percent reported watching more than two hours of video per week, and of those, 51 percent watch more than six hours per week. Within certain verticals, audiences are even more voracious: the 11 percent of respondents who preferred video game content watched more than 31 hours per week.

Ad blocking is also a concern, and more than one-half of survey participants said they always have their blockers turned on. However, that doesn’t mean they don’t see advertising content. 44 percent said they enjoyed watching well-made promotional videos. And this kind of video, particularly review content, has a large impact on purchase decisions. In fact, 85 percent reported that they are more likely to buy a product after watching a positive online video review from a trusted source like an influencer.

Check out the BuzzMyVideos infographic below for more insights.

OnlineVideoBarometerResized

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

The Disconnect Between Marketers and Influencers (Infographic)

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Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap.

The biggest challenge in working with influencers, as reported by marketers, is finding relevant ones. Nearly 60 percent report helping influencers engage with their communities while maintaining executive expectations as a core problem, and 30 percent report issues with negotiating terms. More than one-half also report that influencer marketing faces skepticism within their organization because it’s seen as a new and unproven channel.

However, more than 72 percent of influencers report that companies do not offer adequate compensation. Almost 40 percent report restrictive content deadlines, and nearly 25 percent say requiring drafts for each post is a mistake. Influencers want to maintain some level of creative control, and companies need to loosen their grip on a campaign for better results.

Marketers and influencers are also at odds when it comes to measuring success. For most marketers, engagement is the most important metric, followed by brand awareness, sales lift and traffic. Influencers measure success based on traffic, shares of the post to social channels, re-engagement from the brand for further assignments, impressions and likes. Influencers care least about brand mentions.

Brands, marketers and influencers clearly need to get on the same page, but the concerns of each party should be noted to make real progress. The budgets for influencer marketing need to be larger, and all parties should be focused on the most useful metrics.

For more information, view the infographic below. 

AltimeterInfographicFinal

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

How Twitter Users Feel About Their Jobs (Report)

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According to the most recent Gallup data, 70 percent of American workers are disengaged at work. There are lots of compounding factors that play into how people feel about their jobs, including location, industry and even whether or not they’re part of the emerging gig economy.

Last year, Monster and Brandwatch launched their first annual job report, looking at how people discuss their sentiments about their jobs on Twitter. This year’s study of more than 2 million tweets yielded some interesting shifts in perspective.

#joblove_State_breakdown

According to the report, job love on the West Coast is declining, while dissatisfaction continues to grow on the East Coast. Idaho, Montana and North Dakota topped the states where people expressed the most job love across industries including heavy equipment operator, carpenter and technical-support representative.

#Joblove_Top 5 states skillset

Michigan topped the list of states where people seem to hate their jobs most, particularly those with manufacturing-related skills. While nurses were in love with their jobs in the previous report, the industry is not feeling the love so much anymore. In fact, among top 10 states for job dissatisfaction, nursing was one of the most frequently listed jobs.

#Joblove_Bottom 5 states skillset

Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers. The happiest workers appear to be those in the education, travel and health care fields.

To see more data about peak job love or hate, check out the interactive infographic. And for a deeper dive, download the full report.

72% of Businesses Plan to Kill Passwords By 2025 (Infographic)

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In an increasingly sophisticated infrastructure, username/password combinations are a standard but persistently weak link in digital security. Not even Facebook co-founder and CEO Mark Zuckerberg is immune to poor password practices and sensitive user  information leaks. A report from Telesign examines the future of the password and of online security.

Telesign surveyed security experts across 15 industries in the U.S. and found that 70 percent believe passwords are an insufficient security measure. Internet users still don’t diversify their passwords enough, with 73 percent of all online accounts guarded by duplicate passwords.

What’s more impactful is the amount of fraud that happens as a result of leaks and hacks. 90 percent of companies surveyed had been victims of fraud, and fraud accounted for 42 percent of company financial losses. 42 percent of these attacks were related to phishing or spam, and 39 percent related to payment or credit-card fraud.

However, strategies are emerging, and companies are changing their ways. The report predicts that by 2025, 72 percent of companies will stop using passwords, and 36 percent will stop using them in as little as four years. The two main avenues of change are two-factor authentication and behavioral biometrics.

While 85 percent of companies plan to use 2FA within the next 12 months, users have historically been reluctant to implement the technology. Behavioral biometrics, on the other hand, could increase security dramatically without impacting user experience.

According to the report:

Behavioral biometrics is designed to prevent account takeovers by continuously authenticating web and mobile application users. The technology works by recognizing users based on their behavior patterns, such as keystrokes, mouse dynamics and screen interactions.

Additional factors, such as geolocation, could add subsequent layers to security protocols, making the technology even more secure. 83 percent agree that behavioral biometrics would increase security without compromising user interfaces, 54 percent plan to implement it this year or later and 22 percent are already using this method to improve security.

Passwords may still stick around for a while, but with better solutions adding more complex layers to security protocols all the time, the days of the password may be numbered.

For more information view the infographic below  or check out the full report.

TeleSign-Future-of-Account-Security-Report-infographic-768x4608

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

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