Tag Archive | "infographics"

E-Commerce is the New Retail Storefront [Infographic]

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Online shopping has grown consistently over time. Consumers have started shifting to online shopping in most verticals for the convenience it provides, and the ability to shop around without visiting multiple brick and mortar stores. An infographic from Koeppel Direct shows how much revenue ecommerce makes, why users have taken to it, and what brick and mortar stores are doing to stay competitive.

Online shopping is generating large revenues in many verticals. Clothing is the largest, generating $51 billion; electronics generate $26 billion, and online grocery shopping generates $16 billion. Even niche markets, like pets and baby products, generate in excess of $4 billion each.

E-commerce represented nine percent of all retail sales in 2014, and is projected to capture 11 percent of sales by 2018. This nine percent accounted for $210.6 billion, and B2C businesses did even better with a volume of $593.16 billion.

Mobile is a growing part of the online shopping experience for a variety of reasons. 34 percent of shoppers have compared prices online while in stores, and 38 percent were checking inventory availability on their mobile devices on their way to stores.

Only 20 percent of online shoppers said they shopped online for lower prices, and 16 percent said they were shopping online because of free shipping. The largest contributing factor for the constant growth of only shopping is convenience.

To what brick and mortar stores are doing to stay competitive, or see the top ten online retailers in the US, view the infographic below.

eCommerce: Retails New Storefront, The Shift to Online Shopping Infographic

Article courtesy of SocialTimes Feed

INFOGRAPHIC: Why Social is the Future of Customer Experience

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More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found:

  • 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012.
  • 47 percent of Americans say Facebook is their No. 1 influencer of purchases.
  • 77 percent of all social networking users are now accessing social networks via mobile devices.

Here’s the full infographic, highlighting customers’ relationships with brands on social media channels.

Sprinklr Divisible Final

Article courtesy of SocialTimes Feed

INFOGRAPHIC: Verizon Wireless Was Facebook’s Most Socially Devoted Brand in February

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EconoLodgeRiversideThe top 20 brands on Facebook boasted an average of 15,253,189 likes at the end of February and averaged 49 posts for the month, far above the January figure of 31, according to the most recent statistics from social media analytics platform Socialbakers.

Socialbakers also found that:

  • Retail retained its slim lead over retail food to remain the top industry in terms of Facebook likes, at 218,233,728.
  • Walmart once again retained its throne as top brand on the social network in terms of likes, with 32,249,924.
  • Disney remained the top media brand, with 12,441,555 likes.
  • Econo Lodge Riverside, a hotel in Pigeon Forge, Tenn., edged Air Extreme Heating and Cooling to become the leader in Facebook post engagement, at 34.57 percent.
  • Verizon Wireless recaptured the title of most Socially Devoted brand on Facebook for February, with a score of 701, dropping January’s leader, Fitbit, into second with its 683.
  • The top brand in terms of Twitter followers was Starbucks, with 7,266,333 at the end of February.
  • Etsy led brands on Twitter in terms of interactions for the month, with 1,074,840.
  • The brand with the most video views on YouTube for February was Vat19, with 741,660,599.
  • The brand with the most YouTube subscribers as February 2015 came to a close, with 2,218,318, was Rockstar Games.


Article courtesy of SocialTimes Feed

Why People Unfollow Brands on Social Media [Infographic]

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Earned media and customer engagement are two of the primary uses of social media for business. With high quality content and influencers, companies can build large committed audiences. However, you can no longer market to those who unfollow. Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

21 percent of survey participants said they unfollow brands that post repetitive or boring content. 19 percent say they would unfollow a brand on Facebook if the brand posted too often – more than six times a day. Other activities that cause users to unfollow are offensive activity by brands, and content unrelated to the brand.

Crowded feeds can also prompt users engage in “social hygiene.” When brands aren’t meeting the needs of the consumer, they’re often the first pages to get unfollowed.

These same issues plague email marketing. 24 percent unsubscribe because of repetitive/boring posts, 28 percent unsubscribe to rid their inbox of clutter, and 33 percent unsubscribe because they receive emails too frequently.

Unfortunately, most unfollows go unnoticed by brand pages, other than the decrease in follower numbers. Almost 60 percent of Twitter and Facebook users simply unfollow brands silently and less than 20 percent hide the posts. Around 10 percent of those who unfollow will instruct their friends to also unfollow, and around 10 percent will post a status update reflecting the change.

To find out what kind of content users want to see, what they don’t want to see, and how many users never unfollow brands, check out the infographic below.

Unfollow Algorithm
Study by BuzzStream and Fractl

Article courtesy of SocialTimes Feed

5 Tips for Creating Powerful Brand Advocates [Infographic]

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Brand advocates are a reliable way to expand your reach on social media. All the company has to do is provide positive experiences for repeat customers. An infographic from BlueNose, a provider of customer retention software, offers five  tips on creating stronger advocacy in the B2B and SaaS markets.

The tips include:

  • Managing customer success. 83 percent of satisfied customers are willing to become advocates. When user acquisition is seven-times more expensive than retention, it’s important to focus on the customers you already have first.
  • Leverage the power of word-of-mouth. 9 out of 10 customers trust recommendations from friends, and the word of advocates can increase brand influence and trust by 90 percent.
  • Using a customer rewards program. Rewards can provide added incentive for making referral — and 84 percent of B2B decision makers start their buying process with a referral.
  • Encourage social sharing. Brand Advocates are three-times more likely to share brand information with someone they don’t know, and their dedication to spreading a social message can generate a lot of leads.
  • Turn employees into brand advocates. 67 percent of customers trust content created by a technical expert at the company, and employee attitudes can affect customer satisfaction by up to 80 percent.
  • To see more detail on these tips, view the infographic below.


    Article courtesy of SocialTimes Feed

    INFOGRAPHIC: How to Use Content to Drive Marketing ROI

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    Content may seem like an overused buzzword, but it’s a vital part of today’s marketing landscape.

    A recent infographic from content marketing platform NewsCred shows the importance of content, noting that 4.75 billion pieces of content are shared everyday. Additionally, NewsCred points out a study that found that 70 percent of consumers get frustrated when content isn’t relevant to them.

    (Click to enlarge.)


    Article courtesy of SocialTimes Feed

    Why It’s Time to Switch to HTML5 [Infographic]

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    HTML5 is a standard for displaying multimedia content on the web, and web companies are increasingly adopting it. Last month, YouTube opted for HTML5 as the default video format instead of Flash. According to an infographic from Template.net, HTML5 has many benefits for social and mobile sites.

    HTML5 has already gained a lot of popularity among the top sites on the web. More than 300,000 of the top 1 million sites use the standard, 30,000 of the top 100,000 sites use it, and half of the top 10,000 sites use it. In a richer multimedia environment, like on top social sites, HTML5 makes a lot sense.

    There are many benefits to using HTML5 for social and mobile applications. Mobile support is built in to HTML5, so it makes websites accessible across all platforms, and in all browsers including mobile browsers.

    HTML5 also fully supports audio and video, and treats them like image tags, which reduces the burden on coders trying to insert multimedia. Location support is also built in, which allows your service to make use of geolocation data.

    To see the additional benefits of using HTML5 for coders and game developers, view the infographic below.


    Html5 Templates

    Article courtesy of SocialTimes Feed

    GDC 2015: Storm8’s Games Surpass One Billion Downloads [Infographic]

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    Restaurant Story 2

    Today at the Game Developers Conference in San Francisco, mobile games company Storm8 announced a milestone for its many titles: its games have surpassed one billion total downloads. The Restaurant Story 2 company is celebrating the success by immortalizing one lucky player of the restaurant simulation game as an in-game character (as well as rewarding them with an iPad mini 3 and one billion Storm8 gems in the game).

    Plus, Storm8 has released an infographic detailing some impressive gameplay numbers for its overall catalog, including the fact that over 157 million dragons have been hatched in Dragon Story, and over 82 billion dishes have been served in Restaurant Story 2.

    Over 156 billion total gameplay minutes have been played across the entire Storm8 catalog, with its one billion downloads equaling three game downloads for every single person in the United States. Over 948 million friend connections have been made across the Storm8 games network.

    In a statement, Storm8 CEO Perry Tam commented on the company’s success:

    One billion downloads is a huge milestone, unmatched by most in the mobile market, and representing close to six years of hard work and millions of hours of play. We wanted to mark it in a big way, by celebrating the most important reason for our success: Storm8 players, who inspire us daily to keep creating new ways to play and explore.

    As part of this celebration, Storm8 has unveiled its new brand identity, uniting all of its games under the new “Storm8 Studios” banner.

    Tam added:

    We knew we had something special when we created Storm8. Since then, we’ve grown from a self-funded start-up into a thriving mobile network of more than 45 games spanning multiple genres across Apple’s App Store, Google Play and the Amazon Appstore. We remain as excited as ever about continuing our mission to deliver joy to our players and create the largest mobile network.

    As part of its GDC presence, the first 300 visitors to the Storm8 booth can grab a chef’s hat to redeem a free meal from a Restaurant Story 2-branded food truck near the convention.

    Check out the complete Storm8 infographic below.


    Article courtesy of SocialTimes Feed

    The Science of Posting on Social Media [INFOGRAPHIC]

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    Did you know that studies have shown that the optimum number of tweets to send per day is three, and that for maximum engagement you should aim to post between 9am and 3pm Monday through Thursday?

    And the worst time to tweet? Every day after 8pm.

    When you think about it, it kind of makes sense. Twitter users are just regular people, and people are far more likely to be active online earlier in the day (i.e., goofing around at work) and particularly lunchtime (1pm to 3pm is a great time to tweet) than they are late at night.

    On Facebook, aim for two posts per day between 1pm and 4pm, while Instagram content generates maximum ROI between 2pm and 5pm.

    Check out the visual below for more insights on a number of social media platforms, including Pinterest, Tumblr and LinkedIn, and comes courtesy of Setupablogtoday.com.

    The Science of Posting on Social Media [INFOGRAPHIC]

    (Source: Setupablogtoday.com.)

    Article courtesy of SocialTimes Feed

    4 Key Strategies for Smarter Social CEOs [INFOGRAPHIC]

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    CEOs are getting social.

    Increasingly so. By 2017, Forbes predicts CEO engagement on social media will double. And with good reason – 82 percent of people are more likely to trust a company whose CEO is active on social media.

    But what makes a good social CEO?

    Posting with an agenda in mind is a big plus. Stay on brand-message and create clear talking points about your area of expertise.

    Try to balance personal updates with professional messaging. The best social CEOs appear engaging and approachable.

    Don’t force anything. If your presence on social media improves your business then go for it. Otherwise, take a step back and reevaluate.

    And remember: you don’t have to tweet. (Just ask Twitter’s CEO). Better to say nothing at all than post simply for the sake of it. And there’s still huge value in being an active consumer of social media – even if you’re the boss.

    Check the visual below for more insights, which comes courtesy of the Borenstein Group.

    4 Key Strategies for Smarter Social CEOs [INFOGRAPHIC]

    (Source: Borenstein Group.)

    Article courtesy of SocialTimes Feed

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