Tag Archive | "infographics"

Personalization Boosts App Engagement (Infographic)

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We know that personalization works when it comes to engagement and conversion. We also know marketers still have trouble with it. Personalization can do much more, especially when companies have access to applications and push notifications. A report from Leanplum examines the large impact personalization can make.

Personalization can be achieved simply by using data that users are already submitting to sites and services. Names are a simple first step, but delving deeper though the use of life-cycle marketing techniques or event parameters, marketers can create a much deeper connection. In fact, personalized messages are opened nearly four times more often than messages that aren’t.

Timing is also a big part of personalization. Time to open is actually higher for personalized messages compared with non-personalized messages; however, this may be because users are more interested in the content and are waiting for an opportune time.

Brands send out more than 820 million notifications as scheduled blast messages, the least personal messages, which are opened by fewer than 2 percent of app users. Compare that to the 130 million messages sent by brands at optimal times, based on individual user activity, which 5.3 percent of users open. Overall if your business is sending personalized-behavior-based push notifications, your open rates could be 800 times higher than scheduled blast messages.

In the end, the message of the report is simple:

Apps that adopt rich personalization deliver more value, experience higher engagement and, in turn, enjoy more customer loyalty. In other words, apps and devices must understand who we are as individuals to retain relevance and impact growth. Personalization is more than a marketing trend: It’s a must.

For more information and a toolkit of advice, download the report.

LeanplumPersonalizationInfographic

Article courtesy of SocialTimes

Why Programmatic is the Future of Digital Display Advertising (Infographic)

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Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers are starting to invest heavily. An infographic from OwnerIQ shows that programmatic is already capturing large segments of the ad market.

Marketers have already realized the power of programmatic advertising, and 96 percent of those surveyed are already using it to buy display ads. In 2015 $14.88 billion worth of U.S. ads, fully 55 percent of digital display ads, were purchased programmatically. In total, 52 percent of all non-search digital ad transactions were programmatic.

The infographic predicts that these methods could come to eclipse all others, and that 90 percent of the ad market could be steered programmatically within one decade. This year, programmatic will account for 63 percent of display ad spending, and by the end of 2017, sales are expected to increase to $32 billion. By 2020, programmatic could account for 85 percent of targeted banners and 67 percent of streaming video ads.

Ad fraud is a growing problem within the ad industry in general, and it is a cause for concern. Programmatic buying, along with due diligence, could help weed out fraud and deliver impactful ads to real viewers. Programmatic ads are viewable at a rate of 44 percent to 55 percent, in line with industry benchmarks, and the industry average for suspicious activity is only 16 percent, which is substantially lower than regular display ad fraud rates.

For more information, and other predictions for the future of programmatic, view the infographic below:

OwnerIQProgrammaticAdvertisingInfographic

Article courtesy of SocialTimes

When, Where Does Road Rage Take Over Instagram? (Infographics)

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If you are driving at 6 p.m. on a Friday in August in Los Angeles or Hawaii, there’s a good chance you will post to Instagram with the hashtag #RoadRage.

Auto Insurance Center released the results of a study of more than 65,000 Instagram posts with the #RoadRage hashtag, and its findings included:

  • August was the month when people felt the most road rage, followed by October and March.
  • The day of the week with the most road rage-related Instagram posts was Friday, followed closely by Thursday and Wednesday.
  • Evening rush hour was peak road rage time, with the most posts occurring between 4 p.m. and 7 p.m.
  • Hawaii had the most tagged posts by far, followed by California and New York. There was also a significant gap between California and New York.
  • The top three cities in terms of road rage-related Instagram posts were Los Angeles, New York and Mount Pleasant, N.C.

AutoInsuranceCenterRoadRageInfographic1 AutoInsuranceCenterRoadRageInfographic2 AutoInsuranceCenterRoadRageInfographic3 AutoInsuranceCenterRoadRageInfographic4 AutoInsuranceCenterRoadRageInfographic5

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

The Rise of Personalized Marketing (Infographic)

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Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider Signal examines the changing people-based advertising sector.

Many of the problems marketers face when trying to use personalized messaging are related to identifying customers, collecting their data and tracking customers across platforms. By expanding collection and building customer profiles, marketers would be able to make all customer communication more personal. One out of four media buyers are currently dedicating more than one-half of their budgets to people-based marketing.

92 percent of media buyers indicated that their clients plan to accelerate their media buys in the sector, and 66 percent plan to increase their investment in “addressable media,” which is a much more targeted approach than programmatic marketing. Rather than wasting money by targeting a demographic and wasting reach, marketers only want to reach their desired audience, and social data can enable them to do that.

There’s evidence this approach is already working. 83 percent of marketers using addressable media reported superior performance across their clients compared with simple display ads. 60 percent experienced higher conversion rates, and 63 percent of advertisers reported higher click-through rates.

In the end, it’s not just the data that matters, but how you use it to connect with users effectively. Personalization and narrow targeting are the way forward for marketers if they hope to establish a connection that can’t easily be broken. For more advice, view the infographic below.

PeopleBasedMarketingInfographic

10 Cities With the Most Marijuana-Related Posts on Instagram (Infographic)

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Posting about marijuana usage on social networks is not a bright move, but that hasn’t stopped Instagram users in 10 cities from doing so frequently.

Aizman Law Firm shared the infographic below, containing the results of a search on Instagram for marijuana-related hashtags including #weed, #maryjane, #marijuana and #420, and these 10 cities were the source of the most geotagged posts:

  1. Los Angeles
  2. New York
  3. Denver
  4. Portland, Ore.
  5. San Francisco
  6. Edgewater, N.J.
  7. Spring Valley, Texas
  8. Seattle
  9. San Diego
  10. Glendale, Ariz.

Readers: Would you ever post about marijuana on Instagram or other social networks?

AizmanLawFirmInstagramMarijuanaInfographic

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Social Stats Mirror New York Primary Results (Infographic)

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Voters in Tuesday’s New York primary mirrored the candidates’ social media results, for the most part, according to Synthesio and Conversocial.

The social intelligence platform and the social customer care platform, respectively, found that for the most part, New York winners Donald Trump and Hillary Clinton led in reach and engagement between April 7 and 19, other than Instagram mentions, where the top spot went to Bernie Sanders.

According to Synthesio and Conversocial, the Republican candidates’ reach on Twitter was:

  1. Trump: more than 3.8 billion
  2. Ted Cruz: more than 1.7 billion
  3. John Kasich: more than 979 million

Democrats:

  1. Clinton: more than 3.1 billion
  2. Sanders: more than 2.5 billion

Overall winners on each platform, by mentions, were:

  • Twitter: Trump, 61.5 percent
  • Facebook: Clinton, 45.2 percent
  • YouTube: Trump, 45.5 percent
  • Instagram: Sanders, 67.9 percent

Readers: Are you surprised by Sanders’ high rate of mentions on Instagram?

SynthesioConversocialNYPrimaryInfographic

Article courtesy of SocialTimes

37% of Instagram Users Have Watched Videos (Infographic)

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Will 60-second videos have an audience on Instagram? GlobalWebIndex seems to believe so.

GWI said 37 percent of active Instagram users have watched videos on the Facebook-owned photo- and video-sharing network, and that number rises to more than one-half of Latin American users.

GWI wrote in an email to SocialTimes:

But perhaps the most arresting trend here is the potential for further growth. Virtually all (99 percent) Instagrammers are watching video clips online each month, meaning that Instagram is well-placed to follow in Facebook’s footsteps and make video a central part of the user experience–all of which is good news for branded content on the network.

Instagram users: How often do you watch videos on Instagram?

GWIInfographicInstagramVideos

Article courtesy of SocialTimes

The Most Dangerous Places to Live, According to Twitter (Infographic)

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Despite what the national news would have us believe, violent crime is the lowest it has been in over 20 years. That fact doesn’t stop people from being afraid, and the sad reality is that some U.S. cities are more plagued by crime than others.

Abodo dug through a year of tweets from the U.S. for mentions of keywords relating to types of violent, sexual, drug, and police related crimes to find out where people were talking most about crime.

According to the report, “killing” and “killed” were the most frequently used crime-related words on Twitter.

crime-word-cloud

While the homicide related words were mentioned most often, the report notes:

You can rest assured that the actual statistics on crime show almost the exact opposite picture from Twitter. In actuality, it’s property crimes like theft and burglary that are occurring approximately six times more often than violent crime in the United States.

For the purposes of this report, Washington D.C. was considered a state but excluded from the results because it ranked No. 1 in every category. Nevada, which has a crime rate 59 percent higher than the national average, topped the list of states with the most crime related tweets. Interestingly, Alaska was second for fewest crime related tweets, but actually has the highest crime rate in the country, according to the report.

crime-state

Despite Nevada’s top ranking for most crime tweets, Las Vegas was not the city with the most crime related tweets. Instead, Philadelphia took top ranking in this category followed by New Orleans, which happened to be in one of the most intolerant states in the country.

When broken down by types of crime, Nevada topped the list for violent, drug and police related crime, while Oregon took the top spot for sex and property crime mentions. Violent crime was mentioned most in tweets from New Orleans; drug crime was mentioned most in tweets originating from Albuquerque, New Mexico.

In addition to the most crime related tweets overall, and property crime tweets specifically, Philadelphia was second in nearly every other category, except drug and police related.

Check out the full report for more stats and charts.

Featured image courtesy of Paul Matthew Photography / Shutterstock.com.

Article courtesy of SocialTimes

Which States Have The Most Negative Tweets About Law Enforcement? (Report)

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In recent years, activists have worked very successfully to raise awareness about police involved killings.

Social media, and Twitter in particular, has been a big part of this effort, with each headline fueling a new wave of disapproval and unrest both on the ground and on social media.

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Home security company Protection 1 analyzed more than 1.2 million tweets to find out where approval and disapproval of law enforcement are most prevalent. The report notes that while tempers on social media flare with each report of police involved fatalities, the overall sentiment regarding law enforcement seems positive:

It’s important to note that negative-sentiment tweets and a negative sentiment toward the police aren’t necessarily mutually inclusive. The same is true for positive tweets… Overall – for most months from June 2014 to January 2016 – police-related tweets expressed positive opinions.

Still, there are notable fluctuations in the sentiment of police related tweets when officer involved fatalities make headline news. The report also points out that the more police related tweets there are, the more negative the sentiment, attributing this trend to the spike in related tweets following police involved killings, particularly when the death of a black person is seen as being the fault of the police.

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When broken down geographically, tweets from southern states including Mississippi, Louisiana, Arkansas and West Virginia seem to “radiate” negativity toward police. Conversely, tweets from states like Wyoming and North Dakota expressed a more positive sentiment. This trend carries over to cities with tweets from Ferguson, Missouri and Chandler, Arizona expressing the most negativity.

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Check out the full report for more charts and data about who tweets the most about police and where.

Article courtesy of SocialTimes

Mobile Helps Parents Make Better Purchasing Decisions (Infographic)

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Facebook IQ continued its study of parents with a look at how mobile technology is enabling them to become smarter consumers.

The social network’s research arm shared the infographic below, containing the results of a study of parents of infants, toddlers, adolescents and teens around the world between the ages of 25 and 65, as well as Facebook and Instagram data from eight markets– Australia, Brazil, Canada, Germany, Mexico, Spain, the U.K. and the U.S.— quantitative work from Ipsos MediaCT, qualitative research led by Sound Research and feedback from 8,300 parents and five parenting experts.

Its findings included:

  • 41 percent of millennial parents say mobile devices help them become better consumers when making purchases for their families, compared with 30 percent of baby boomers.
  • Parents are five times more likely to use Facebook when making family purchasing decisions than parenting websites, seven times more likely than magazines and three times more likely than leading online video platforms.
  • 56 percent of moms follow businesses on Instagram, and 62 percent consider Instagram a place to learn about products and services.

Facebook IQ said in a blog post introducing its study:

What we learned is that, more than ever before, there’s a wider web of influence on parents’ decisions. The modern family is an inclusive environment where friends, experts, brands and especially kids’ opinions are encouraged and taken seriously. From the everyday moments, like, “What movie should we watch?,” to big-ticket purchases, like, “PC or Mac?,” children in particular are shaping the direction money is flowing at home.

Readers: What are your thoughts on Facebook IQ’s findings?

FacebookIQParentsInfographic3

Article courtesy of SocialTimes

May 2016
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