Tag Archive | "infographics"

How Millennials Interact With Online Video (Infographic)

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The video market has become a vastly different landscape in the past couple of years. With the wide availability of video and the voracious appetite of social audiences, understanding what audiences want has never been more important. An infographic from BuzzMyVideos examines the video habits of millennials.

Of the 500 U.K. millennials surveyed, 73 percent reported watching more than two hours of video per week, and of those, 51 percent watch more than six hours per week. Within certain verticals, audiences are even more voracious: the 11 percent of respondents who preferred video game content watched more than 31 hours per week.

Ad blocking is also a concern, and more than one-half of survey participants said they always have their blockers turned on. However, that doesn’t mean they don’t see advertising content. 44 percent said they enjoyed watching well-made promotional videos. And this kind of video, particularly review content, has a large impact on purchase decisions. In fact, 85 percent reported that they are more likely to buy a product after watching a positive online video review from a trusted source like an influencer.

Check out the BuzzMyVideos infographic below for more insights.

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes

The Disconnect Between Marketers and Influencers (Infographic)

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Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap.

The biggest challenge in working with influencers, as reported by marketers, is finding relevant ones. Nearly 60 percent report helping influencers engage with their communities while maintaining executive expectations as a core problem, and 30 percent report issues with negotiating terms. More than one-half also report that influencer marketing faces skepticism within their organization because it’s seen as a new and unproven channel.

However, more than 72 percent of influencers report that companies do not offer adequate compensation. Almost 40 percent report restrictive content deadlines, and nearly 25 percent say requiring drafts for each post is a mistake. Influencers want to maintain some level of creative control, and companies need to loosen their grip on a campaign for better results.

Marketers and influencers are also at odds when it comes to measuring success. For most marketers, engagement is the most important metric, followed by brand awareness, sales lift and traffic. Influencers measure success based on traffic, shares of the post to social channels, re-engagement from the brand for further assignments, impressions and likes. Influencers care least about brand mentions.

Brands, marketers and influencers clearly need to get on the same page, but the concerns of each party should be noted to make real progress. The budgets for influencer marketing need to be larger, and all parties should be focused on the most useful metrics.

For more information, view the infographic below. 

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes

How Twitter Users Feel About Their Jobs (Report)

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According to the most recent Gallup data, 70 percent of American workers are disengaged at work. There are lots of compounding factors that play into how people feel about their jobs, including location, industry and even whether or not they’re part of the emerging gig economy.

Last year, Monster and Brandwatch launched their first annual job report, looking at how people discuss their sentiments about their jobs on Twitter. This year’s study of more than 2 million tweets yielded some interesting shifts in perspective.

#joblove_State_breakdown

According to the report, job love on the West Coast is declining, while dissatisfaction continues to grow on the East Coast. Idaho, Montana and North Dakota topped the states where people expressed the most job love across industries including heavy equipment operator, carpenter and technical-support representative.

#Joblove_Top 5 states skillset

Michigan topped the list of states where people seem to hate their jobs most, particularly those with manufacturing-related skills. While nurses were in love with their jobs in the previous report, the industry is not feeling the love so much anymore. In fact, among top 10 states for job dissatisfaction, nursing was one of the most frequently listed jobs.

#Joblove_Bottom 5 states skillset

Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers. The happiest workers appear to be those in the education, travel and health care fields.

To see more data about peak job love or hate, check out the interactive infographic. And for a deeper dive, download the full report.

72% of Businesses Plan to Kill Passwords By 2025 (Infographic)

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In an increasingly sophisticated infrastructure, username/password combinations are a standard but persistently weak link in digital security. Not even Facebook co-founder and CEO Mark Zuckerberg is immune to poor password practices and sensitive user  information leaks. A report from Telesign examines the future of the password and of online security.

Telesign surveyed security experts across 15 industries in the U.S. and found that 70 percent believe passwords are an insufficient security measure. Internet users still don’t diversify their passwords enough, with 73 percent of all online accounts guarded by duplicate passwords.

What’s more impactful is the amount of fraud that happens as a result of leaks and hacks. 90 percent of companies surveyed had been victims of fraud, and fraud accounted for 42 percent of company financial losses. 42 percent of these attacks were related to phishing or spam, and 39 percent related to payment or credit-card fraud.

However, strategies are emerging, and companies are changing their ways. The report predicts that by 2025, 72 percent of companies will stop using passwords, and 36 percent will stop using them in as little as four years. The two main avenues of change are two-factor authentication and behavioral biometrics.

While 85 percent of companies plan to use 2FA within the next 12 months, users have historically been reluctant to implement the technology. Behavioral biometrics, on the other hand, could increase security dramatically without impacting user experience.

According to the report:

Behavioral biometrics is designed to prevent account takeovers by continuously authenticating web and mobile application users. The technology works by recognizing users based on their behavior patterns, such as keystrokes, mouse dynamics and screen interactions.

Additional factors, such as geolocation, could add subsequent layers to security protocols, making the technology even more secure. 83 percent agree that behavioral biometrics would increase security without compromising user interfaces, 54 percent plan to implement it this year or later and 22 percent are already using this method to improve security.

Passwords may still stick around for a while, but with better solutions adding more complex layers to security protocols all the time, the days of the password may be numbered.

For more information view the infographic below  or check out the full report.

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Instagram Vacation Posts Across the U.S. (Infographics)

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When you think of a vacation destination in the U.S., Delaware may not be the first state that comes to mind, but an analysis of Instagram hashtags by Busbud proves otherwise.

Busbud prepared a set of infographics highlighting what Instagram users on vacation were saying about all 50 states, and its findings included:

  • Delaware topped the lists of hardest partying states and Instagram posts about food, drinking and relaxation.
  • The most #vacation or #holiday posts mentioning fun came from Idaho.
  • West Virginia boasts the happiest travelers, while the most sad posts came from Mississippi.

Readers: What did you think of Busbud’s findings?

BusbudInstagramVacationInfographicsHardestPartying BusbudInstagramVacationInfographicsFunTimes BusbudInstagramVacationInfographicsFoodieParadise BusbudInstagramVacationInfographicsDestinationJoy BusbudInstagramVacationInfographicsDrinksAreOnYouBusbudInstagramVacationInfographicsTheGreatOutdoorsBusbudInstagramVacationInfographicsRelaxationStationBusbudInstagramVacationInfographicsBeautyFulBusbudInstagramVacationInfographicsGreatExplorations

Article courtesy of SocialTimes

What Motivates People to Share on Facebook? (Infographics)

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More than one-half of all adults in the U.S. use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook?

Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about. Only 11 percent of people said they preferred to share something because it was useful.

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Women are more likely to share content to elicit an emotional response, where men are more motivated to share content to persuade their friends. Both men and women like to share content to inform their Facebook friends about issues they feel are important.

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The percentage of people who share more than once a day is pretty small. However, those who do share four times per day or more are 43 percent more likely to court controversy and 90 percent less likely to avoid political content. Overall, 52 percent of the respondents said they avoid sharing “hot-button” content.

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Check out the full report for more data on how carefully people curate the content they share and how image plays into what people share.

Image on homepage courtesy of Alexey Boldin/Shutterstock.

Article courtesy of SocialTimes

Millennials More Likely to Unplug While on Vacation (Infographic)

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A new survey from Intel Security revealed that 57 percent of millennials intend to unplug from digital devices while on vacation, compared with only 40 percent of baby boomers and Generation Xers.

The global survey analyzed the ways users engage with their devices while on vacations. Results were gathered from 13,960 consumers between the ages of 21 and 54, evenly split by gender.

According to the survey, 55 percent of U.S. respondents who intended to unplug from digital devices while on vacation were unable to do so.

For U.S. respondents who did unplug, 65 percent said their vacations were more enjoyable after unplugging. In addition, 51 percent of American respondents who unplugged while on vacation said they better connected with their travel partners because they were unplugged.

On a global level, men were found to be more willing to unplug, as 57 percent of male respondents said they intended to unplug while on vacation. This is compared to 44 percent of women.

Elsewhere, Americans were found to be the “least successful at abstaining from work emails,” while Singaporeans and Canadians were found to be the most successful. Specifically, 49 percent of American respondents said they abstained from work emails while on vacation, compared to 61 percent of Singaporean respondents and 60 percent of Canadian respondents.

Intel Security offered tips users can follow to minimize their travel security risks, such as limiting their use of WiFi and Bluetooth and refraining from sharing their locations, which may alert would-be thieves that their homes are unprotected.

Check out more survey results in the infographic below.

Intel Security Unplugging Infographic

Article courtesy of SocialTimes

Where Is All This YouTube Content Coming From? (Infographic)

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More than 60,000 content creators on YouTube use Grapevine’s influencer-marketing platform, but where are all these videos coming from?

Grapevine shared the infographic below, displaying the top countries and cities in terms of YouTube content, as well as where the most-booked and highest-paid creators live.

Readers: Any surprises?

GrapevineYouTubeInfographic

Article courtesy of SocialTimes

Dads Not Feeling the Father’s Day Love on Social (Infographic)

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Women might dominate social, but there are still plenty of men on social and on the internet overall. 75 percent of parents use social media, according to a Pew Research Center report–even more among millennials–but a survey conducted by Social Media Link indicates that Father’s Day doesn’t get nearly as much attention as Mother’s Day.

Social Media Link surveyed more than 1,000 “social dads” in social media community Smiley360 to get a sense of how dads interact online.

Almost all of the survey respondents said they use social more now than they did before they had kids. Nearly all of the “social dads” use Facebook on a daily basis, and 49 percent are active on Instagram. 65 percent use social to share about their children; most share at least a couple times per month.

Like so many social media users, social dads rely on word-of-mouth for product recommendations. When dads do engage with brands, it’s usually related to electronic gadgets, food and beverages, grooming, automobiles and fashion. Unfortunately, nearly 30 percent are dissatisfied with how these brands engage with them.

According to the survey, social dads want content related to men, that acknowledges their needs and wants and that promote special events or holidays of interest to men.

Check out the infographic below for more data about how dads interact on social.

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Push Notifications Are Important But Watch the Overload (Infographic)

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Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign.

Across industries, mobile opt-in rates for push notifications are about 60 percent, but they fluctuate in various verticals. For gambling and business apps, the opt-in rates are sometimes up to 76 percent, while the rates are lower for finance and media apps.

As resistant as users may be to push notifications, they do work when it comes to retention. The 30-day retention rate for apps that use push is 44 percent, compared with just 17 percent for apps that don’t. When it comes to 90-day retention, apps that use push are almost three times stickier than apps that don’t.

While notifications have their benefits, apps do need to respect their users and their time, as well. The most common reasons users uninstall include too many messages, poorly timed messages and messages that lack personalization. If you want better user retention, better conversion and lower uninstall rates, personalization is a necessity, not an afterthought.

View the infographic from Kahuna below, and download the full report for more data and details.

Kahuna

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

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