Posted on 08 January 2013
Tags: advertising, app-developer, applications, campaign, Facebook, holidays, inside-mobile, Mobile, moving-the-app, rpg, sister, store-or-google, user
Facebook advertising company Naningans ran a Facebook mobile campaign for an e-commerce app developer during the holidays, moving the app’s rank in the Apple Store from the mid-200s to the top 10 in its category, with the use of Facebook’s mobile app install ads.
Within a 10-day campaign period leading up to the holidays, the app moved more than 200 spots from No. 253 spot before the campaign to the No. 5 spot. Nanigans found an average clickthrough rate of 0.74 percent, reaching as high as 1.5 percent in core segments. The ad delivered more than 32.5 million impressions, with more than 8.5 million in one day. In total, the campaign cost $325,000, with daily spend surpassing $90,000 on multiple days.
Facebook first announced its mobile app install ads coming out of beta in October 2012 for iOS and Android developers that have integrated Facebook into their apps. The ads allow developers to promote their native mobile apps through Facebook’s mobile News Feed, featuring an ad design with a “Install Now” call to action that brings the user to an app’s landing page in the Apple App Store or Google Play.
As a result of Nanigans’ campaign, the ecommerce app acquired more than 24,300 new installs in 10 days, with some days reaching more than 4,500 installs. Install rates averaged 10.11 percent and were as high as 33.33 percent in core segments. The campaign ran at an average CPI that was within the app developer’s target range, and as low as $5.50 in core segments.
Naningans, who handles Facebook advertising for more than 100 companies including Zynga, Kixeye and Kabam, said the app developer’s campaign targeted iOS-only users in the U.S. The campaign initially targeted the developer’s core audience of females over the age of 22, but extended the campaign reach to a larger audience, adding 900 unique segments that were created through a city-specific strategy coupled with broader age, gender and interest targeting.
Additionally, the advertiser optimized the campaign to reach audiences with low costs per click and who generated high install rates. The campaign achieved an average install rate of 10.11 percent, going as high as 33.33 percent in core segments. CPCs averaged $1.35, while going as low as $0.50 in core segments.
Another Facebook ad optimization company AdParlor recently shared some of its mobile app install ad results from a four-week campaign of an unnamed gaming company. The campaign garnered an average CTR of 0.5 percent and higher. AdParlor also took a peek at the average cost-per-install by region for an iOS RPG title, finding a range between $2.24 and $2.88.
This story originally appeared on our sister site, Inside Mobile Apps.
Article courtesy of Inside Facebook
Posted on 19 October 2012
Tags: advertising, analytics, campaign-source, dashboards, Facebook, francisco-based, inside-mobile, michael-oiknine, Mobile, morado-venture, sister, social, strong-believer
Apsalar’s advertising performance tracking tool, Campaign Source Insights now allows developers to determine exactly how much value Facebook’s new mobile app install ads are delivering.
Apsalar customers using Facebook’s mobile app install ads to promote their apps are now able to log into their dashboards and automatically see how many users specific advertising campaigns are delivering, and track how those users are behaving in terms of engagement and spend. This means developers using Facebook’s new mobile user acquisition channel can easily determine the ROI of their campaigns by comparing install cost to the lifetime value of the users acquired.
According to Apsalar CEO Michael Oiknine, his company had been working with Facebook for some time before Facebook’s mobile install ads launched earlier this week. The San Francisco-based mobile analytics provider is one of a select group of companies with products integrated into Facebook’s mobile ads, including AD-X and HasOffers, according to AdExchanger.
“We’re a strong believer in the social aspect of discovery, and we welcome Facebook moving into this market. We think this will be a very good partnership,” said Oiknine.
iOS developers using Apsalar are able to use Campaign Source Insights to track their Facebook ads today, and the feature will be available to Android developers soon. Developers wishing to use the free tool don’t have to be Apsalar partners, but do need to sign up for Apsalar’s ApScience Analytics service.
Apsalar is backed by $5.8 million in funding from Thomvest Ventures, Battery Ventures, DN Capital, 500 Startups, Morado Venture Partners and Seraph Group. The company’s network now reaches more than 300 million users on iOS and Android, up from the 225 million users the company reported in July.
This story originally appeared on our sister site, Inside Mobile Apps.
Article courtesy of Inside Facebook
Posted on 27 July 2012
Tags: apps-or-mobile, david-ebersman, Facebook, game, inside-mobile, Mobile, payments, quarter, reported-it-had, reported-it-now, shift, sister, Trends, users-on-mobile
More users are accessing Facebook from their phones than ever before, but during Thursday’s earnings call the company blamed a slowdown in both payments and ad sales on the shift to mobile.
Facebook’s revenues from payments increased by a scant 3.6 percent quarter-over-quarter, rising from $186 million in Q1 2012 to $192 million in Q2 2012, something CFO David Ebersman blamed on the shift to mobile gaming, and to platforms Facebook can’t monetize on. Facebook has tried to address the issue by developing its own HTML5-based mobile platform, but the technical issues surrounding HTML5 and poor discoverability in its platform have hampered its efforts.
In June game developer Wooga announced it would no longer distribute HTML5 games on Facebook, and was making its experimental HTML5 game Pocket Island open source. According to Wooga’s blog post, “installs were initially very low, as users struggled to find the game page… retention rates remained exceedingly low with around 5 percent of users returning to play the next day.”
It was a similar story with advertising. Revenues for Q2 were up 13.8 percent quarter-over-quarter to $992 million, but the total amount of ads Facebook delivered during the quarter actually declined.
“The overall number of ads delivered in the U.S. this quarter decreased two percent year-over-year despite a 10 percent increase in daily users and despite the increase in ads per page as daily web users in the U.S. declined in favor of mobile users, and we are seeing similar trends in other developed markets,” Ebersman said during the earnings call.
That shift is bad news for Facebook, as display advertising makes up the lion’s share of Facebook’s revenue stream, accounting for 83 percent of its total earnings in Q2.
During its second quarter earnings call, Facebook reported it now has 543 million monthly active users on mobile, an increase of 67 percent year-over-year and 11.2 percent quarter-over-quarter. Although the company did not reveal what percentage of its mobile users access the service through its iOS, Android and feature phone apps, we estimate there are about 95 million active feature phone users on the social network, based on analysis from the Facebook ad tool. In March, the company reported it had 83 million members who only accessed its site through its mobile apps or mobile website.
This post originally appeared on our sister site, Inside Mobile Apps.
Article courtesy of Inside Facebook
Posted on 11 June 2012
Tags: app-banners, apple, apps-account, convenient-spot, Facebook, inside-mobile, passing, software-scott, the-conference
Here’s a convenient spot to find all Inside Mobile Apps’ coverage of Apple’s developer conference in San Francisco this week. This is the first WWDC since the passing of Steve Jobs.
Day one kicked off with a keynote featuring current CEO Tim Cook, VP of Mac Software Engineering Craig Federighi and Senior VP of iOS Software Scott Forstall.
More as the conference progresses.
Article courtesy of Inside Facebook
Posted on 07 January 2012
Tags: designer, Facebook, games, inside, inside-mobile, Mobile, online-marketing, product-lead, product-manager, sales-executive
The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.
Here are this week’s highlights from the Inside Network Job Board, including positions at Acquinity Interactive, Kubra, Natural Motion Games, 24MAS Group, 50 Cubes, Jana, IMVU and TubeMogul, Inc.
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.
Article courtesy of Inside Facebook
Posted on 04 January 2012
Tags: Facebook, games, inside, inside-mobile, inside-network, inside-social, jobs, manager, Mobile, network, online, online-marketing, product-manager
The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.
Here are this week’s highlights from the Inside Network Job Board, including positions at Kubra, Acquinity Interactive, Jana, IMVU, TubeMogul, Inc., Natural Motion Games, 24MAS Group and 50 Cubes.
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.
Article courtesy of Inside Facebook
Posted on 31 December 2011
Tags: Facebook, inside-mobile, inside-network, inside-social, jobs, manager, natural-motion, network, News, online, product-manager, sales-executive, senior-externa, senior-product, social
The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.
Here are this week’s highlights from the Inside Network Job Board, including positions at Kubra, Acquinity Interactive, Natural Motion Games, 24MAS Group, 6waves Lolapps, Social Point, 50 Cubes and Jana.
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.
Article courtesy of Inside Facebook
Posted on 30 December 2011
Tags: acquisitions, appdata, applications, Facebook, holidays, inside-mobile, Mobile, network-bought, sister, Video
The annual uptick in app downloads and new device activations around Christmas has translated into big mobile gains for Facebook.
During the holidays the social network’s apps climbed to the top of the iOS and Android charts, with both Facebook’s standalone Facebook Messenger app and mobile app seeing noticeable spikes in downloads after Christmas according to AppData. The apps are currently the #1 and #9 most popular free iPhone apps.
The story is similar on Android, and as of today, Facebook Messenger and Facebook for Android are the #1 and #2 most popular free Android apps.
Posted on 28 December 2011
Tags: designer, Facebook, games, inside-mobile, inside-social, manager, Mobile, network, News, online-marketing, product-manager, senior-externa, senior-product
The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.
Here are this week’s highlights from the Inside Network Job Board, including positions at: Acquinity Interactive, Kubra, Social Point, 50 Cubes, Jana, Natural Motion Games, 24MAS Group and 6waves Lolapps.
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.
Article courtesy of Inside Facebook
Posted on 10 December 2011
Tags: Facebook, inside-mobile, inside-social, manager, online, online-marketing, product-lead, sales, sales-executive
The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.
Here are this week’s highlights from the Inside Network Job Board, including positions at BLiNQ Media, JibJab Media Inc., Acquinity Interactive, 24MAS Group, Natural Motion Games, W3i, Deep Fried Gaming, King.com and 50 Cubes.
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.
Article courtesy of Inside Facebook
