Ron Conway, David Lee, and Brian Pokorny meet new startup founders practically every day as investors at renowned angel funding firm SV Angel. So when they came backstage at this week’s Disrupt NYC event after their on-stage talk with Michael Arrington, I asked them to talk about the most inspiring up-and-coming founders they’ve met with lately — people who may be flying a little more under the radar than the Jack Dorseys of the tech scene at the moment, but could very well be the next big thing.

What’s fantastic is that each partner had a favorite, and they all named names — so it was pretty interesting to hear. Conway pointed to Georg Petschnigg of FiftyThree, the startup behind hot iPad app Paper; Pokorny named Arjun Sethi of MessageMe; and Lee said he has been very impressed by the co-founders of Science Exchange, Dan Knox, Ryan Abbott, and Elizabeth Iorns.

And that wasn’t all we discussed. We also talked about why the firm is optimistic that the tech industry’s brightest times are still ahead, the New York companies that SV Angel has been talking to during their current trip out east, how Conway’s increasingly active work in the political realm influences his interactions on the business side, and more. Check it all out in the video embedded above.

Article courtesy of TechCrunch

Make way for another major update to the LinkedIn platform: today the company is relaunching its Contacts section as a smart contact management system that will let users link up and integrate connections on LinkedIn with those from Google, Yahoo and Microsoft apps; Evernote; TripIt; your iPhone and more, and then serve as a “personal assistant” to help manage the interactions you make with them.

Along with this, LinkedIn is launching a Contacts app for the iPhone — its third standalone app in addition to LinkedIn itself and business card scanner CardMunch, and the first time that LinkedIn has broken out one feature of its platform in its own app. Sachin Rekhi, the creator of Contacts, says that access to the new Contacts will come in stages: first to a limited number of users in the U.S., then to the rest of the country, and then to the rest of LinkedIn’s user base worldwide.

The iPhone app, meanwhile, will be free to download and use with no specific plans for monetizing at the moment. As a point of comparison, the company’s new iPhone and Android apps, introduced last week, are now running a limited number of mobile ads.

Contacts is the first big product to come out of LinkedIn’s October 2011 acquisition of Connected, the smart contacts management platform it bought to “revolutionize contact management” on LinkedIn. Rekhi, the product lead for Contacts, was one of the co-founders of Connected.

The main idea behind it is to help LinkedIn become more of a platform for managing and interacting with people you know through work. In turn, this will (LinkedIn hopes) increase the amount of time that users spend on LinkedIn as a whole. While some of LinkedIn’s recent updates — for example, the new Recruiter pages — may be aimed more at “power users” (and paying users) of the platform, Contacts has a more universal feel to it. We all face the same problems: we connect with people in different ways online, and this is an offering to manage that in a better and smarter way.

This comes through a number of feature updates:

Whereas in the old version of Contacts, LinkedIn allowed for one-off imports from services like Gmail, Yahoo Mail, Outlook and others, what users can do now is integrate those contacts as live links, so when something changes on any of those third party accounts, the info gets updated in LinkedIn.

The full list of services that can be integrated include Gmail, Google Contacts, Google Calendar; Google Apps Mail, Contacts, Calendar; Yahoo! Mail, Contacts, Calendar; Outlook Mail, Contacts, Calendar; iPhone Address Book (via the LinkedIn Contacts app); LinkedIn’s CardMunch service; Evernote and TripIt. Outlook Contacts CSV, Mac Address Book vCard and Yahoo! Contacts CSV are all supported as one-off contact imports. Here’s how it looks when you’ve started to import contacts:

When you link up any of the above, LinkedIn automatically finds and adds the new contact details to any pre-existing names in your contact list. The different sources then appear as icons next to each name:

That list, in turn, can now be organised in different ways, using a tab in the upper right corner, with different views including by recent conversations (and its communications opposite, by those with whom we’ve lost touch).  You can also view by those you’ve most recently added, alphabetical, company, and location. The last of these is about organizing users around what cities they are based in, but you can see how this might potentially get used in LinkedIn’s mobile app also to include a location-based feature and sort by people who are nearby — something that could be useful particularly at business events, for example.

Within each contact, you also now have an expanded relationship view that integrates all of the interactions you’ve had with a particular person over the different networks that have been integrated, along with any reminders that you have set yourself to connect in the future. This is a pretty nifty feature in that it doesn’t require manual updates for past events; instead it automatically aggregates whatever has happened already into a timeline of events:

Drawing back out into the wider Contacts interface, LinkedIn is making the interface more visually appealing, similar to the rest of its product refreshes. Here, this comes in the form of a photo carousel of your contacts, which runs across the top of the Contacts page and includes reminders for different tasks. Those reminders, in turn, automatically direct you to other tasks: for example, in the meeting reminder below, the “plan a meeting” button automatically goes to a screen where the user can send an email using whatever network the contact exists on (eg Gmail, Yahoo Mail, Outlook, etc.)

What the emphasis on third-party networks means, too, is that the new Contacts feature will also include the ability to integrate and tag people who are not in your LinkedIn networks but that you would potentially like to add at some point in the future; and of course you can also delete those that you do not want to add.

Gmail, for example, creates a contact out of everyone who has emailed you, but you may not actually want all those people in your larger Contacts network. Rekhi points out that even if they are imported, LinkedIn sorts “intelligently” and will pick up if you’re not actually interacting with people on a regular basis and subsequently rank them lower in non-alphabetical list views. “We apply an algorithm on top of that list [which asks] is that person interesting to you?” he explained.

The new Contacts service comes on the heels of a number of other new products that LinkedIn has been rolling out to widen out the usefulness of its site and make it a place where people will visit more often and for longer.

In addition to the new iPhone and Android apps, LinkedIn had a major website overhaul last year; launched a new search engine; introduced status update mentions and Klout-style endorsements; and it is also expanding its premium offerings, such as its Recruiter homepage for some of the site’s most prolific users.

Mobile is playing a big role in that drive for more usage. LinkedIn says that mobile is its fastest-growing consumer service at the moment, with 27% of its 155 million monthly users visiting LinkedIn via mobile apps (up from just 8% two years ago); and weekly mobile page views jumping 250% year-over-year.

LinkedIn is not committing to launching everything new on mobile at the same time as desktop, as it is with Contacts — “We believe in a multi-app approach when the use case warrants,” a spokesperson said — but it’s likely you will see a lot more features coming to mobile in the future. In the case of the new Contacts app, that will include special calendar and to-do views that bring in some of the features from LinkedIn’s flagship app. Rekhi also says that some features of Contacts will also likely be making their way to the main app in the future, too.

With the Contacts iPhone app, LinkedIn is opting again for a native-first approach: this reinforces comments made by LinkedIn last week, when it launched new versions of its Android and iPhone apps.

At the time, Kiran Prasad, head of mobile engineering for LinkedIn, described native as “more efficient” than HTML5 and mobile websites, while its head of mobile products, Joff Redfern, said that the company would be focusing more on native app experiences because some features simply were not possible to create yet on the mobile web.

That’s not to say multiple plaforms do not matter: with Contacts, Rekhi says Android and mobile web versions will be coming next.

At least in this early stage of the product, Contacts falls into a somewhat grey area between what are professional contacts and what are personal contacts, and what role LinkedIn plays.

Facebook and Twitter contacts are not included as import options right now. “Our members are focused are on professional life,” Rekhi explained as the reason for that.

But on the other hand, when asked if contacts from professional services like salesforce.com or other CRM networks will be importable in the future, Rekhi’s answer there was, “Our current focus is making it easy [to manage] personal relationships, not leverage those in the workplace setting.”

In the blurry areas between work and leisure that many of us occupy these days, you can kind of see what he means, but it’s also neither here nor there. But that’s possibly to LinkedIn’s advantage right now, as it continues to grow and figure out where it can compete or complement Twitter, Facebook, Google, Yammer and the rest.

One clue to where social networks may play a role in a later iteration of Contacts, however, is with Rapportive, the chrome extension that lets you view a contact’s public social media posts in Twitter, Facebook, LinkedIn and Google. LinkedIn acquired Rapportive a little over a year ago and has retained it as a standalone product.

“You can imagine integration with these kinds of applications in the future, but right now it’s not tied in,” said Rekhi. “They are separate services with separate database backends.”

Article courtesy of TechCrunch

Badgeville today launched a toolkit on the Salesforce Platform that is designed to get people more engaged in using online apps. The new toolkit puts a Salesforce Force.com wrapper around Badgeville’s APIs that hook into behavior tools and are designed to affect how people use the customer’s service, said CEO Kris Duggan in an email interview.

Using the toolkit, developers can reward cloud user behaviors in realtime by leveraging mechanics, such as points, achievements and missions. They can also provide recognition and rank to make users feel special or smart by leveraging mechanics, such as levels, tracks and leaderboards. They can also leverage social mechanics such as activity streams and real-time notifications to draw attention to relevant content and people.

“The cloud provides very compelling economics compared to traditional software, with its flexible pay-as-you-go model,” Duggan said. “Cloud applications providers have also focused on improving ergonomics of the user experience, and as a result, many of these applications look and feel a lot less clunky than software of days past. However, it has become clear that economics and ergonomics alone do not ensure that these cloud applications will be adopted. Businesses will spend nearly $300 billion on enterprise software (Gartner Research), yet usage of this software is only 50 percent, according to a survey by the IT Adoption Alliance. This means $150 billion of software is wasted.”

Badgeville customers include marketers, CIOs and line-of-business managers, training/human resource leaders, and product executives. It is deployed for both customer-facing and employee-facing use cases.

Badgeville, which launched at TechCrunch Disrupt in fall 2010, competes with gamification tools like Bunchball, as well as single-app, niche approaches to gamification such as 500 Friends and Hoopla.

“We also see businesses building their own gamification solutions in-house, but a large percentage of these companies seek out a scalable gamification technology and strategy team once realizing the challenge to deploy gamification right requires proper design expertise and a SaaS platform to support a program that drives long-term engagement and fulfills business objectives,” Duggan said.

The idea that software gets wasted means that the user interface is troublesome or the information architecture has inherent issues. It may also be a latency issue. Really, a whole host of issues may be at play. Gamification has its value but by itself it is nothing more than a game. Finding the bugs and studying the interactions determines the success of an app. Gamification must be driven into that process so it can enhance the fundamental value of the app itself.

Article courtesy of TechCrunch

New Relic has launched a new service for monitoring the performance of native mobile apps that the company claims can better track customer reviews on the iOS and Android app stores.

New Relic for Mobile Apps visualizes in real-time how an iOS or Android app is performing across services such as Facebook, different operating systems and in the any other variety of ways an app can be affected as it is used.

The service works like this: A developer logs into the New Relic SaaS app and can view the options that provide the capability to track the interactions associated with the app. Developers can also see the already existing features that allow for monitoring app performance across the browser or on the server.

Here’s a dashboard view:

Lewis Cirne, founder and CEO of New Relic, said that, until now, a developer measured the performance of an app by customer ratings. For example, developers now wait for the app to go live in the Apple App Store to determine if customers like it. If developers get a lot of one-star ratings, then they know there is an issue and they start the long slog through the logs to see if they can find the problem.

“So what we’re doing is helping them prevent low ratings due to performance issues,” Cirne says. “If the app is fast, functional and available, the chances of getting a low rating decrease substantially.”

The new mobile service has free, standard and enterprise offerings. The standard version starts at $29 per month. Enterprise solutions are individually priced.

According to a report by Portio Research, the mobile app market is projected to top 89 billion downloads by 2015, with half of all payments transacted via mobile by 2020. So it is no wonder that competitors, such as AppDynamics are promising similar native mobile app offerings of their own. The question for me is how software on a physical server, designed to monitor legacy enterprise tools, can compete against a service that is registering every event on a mobile device.

I only come back to what I hear from people across the market. The guts of the enterprise data center is turning into data, optimized through code on thousands of servers. An on-premise solution can match a SaaS in only so many ways. Data rules the day. And it’s the cloud that serves as the place to manage it.

Article courtesy of TechCrunch

Image-based e-commerce and advertising company Stipple today announced that its interactive image tags now work on Facebook, allowing publishers and advertisers to drive engagement and purchases through the News Feed.

Stipple gives users and businesses a way to attach additional content — such as shopping links, YouTube videos, Twitter feeds or more photos — to a single image, which can be embedded across various websites and now social networks like Twitter and Facebook. When users click on a tag, they can see additional information about a photo, watch a video or click to visit another site to buy something or learn more.

Marketers can use Stipple to create more dynamic Facebook posts, which can also be promoted as ads in the feed. Many brands have wanted Facebook to offer more immersive ad experiences, not realizing that it has already been possible to share and promote small Flash applications via page posts. Stipple can make it easier for pages to start using this strategy.

Stipple images are posted to Facebook as SWF files, so they appear with a play button like a video would. When users click play, the image loads including all of the tags a publisher has attached. On mobile devices where Flash isn’t supported, tapping a Stipple image takes users to another page within the Facebook app where it loads in a format that does work.

A benefit for publishers is that when they update their tags from the Stipple dashboard, changes will be made automatically to all versions of an image, whether it’s on another website or within a tweet or Facebook post. This allows businesses to update their pricing or share more current information within the same post over time. From the dashboard, users can also track the interactions that occur within their images and where their images are shared by others.

People, Sony Pictures, Forever 21 and the Washington Post are among the companies already using Stipple. For an example of Stipple in action, hover over the photo in this embedded tweet.

Michelle Obama is gorgeous!! Red gown by talented @jasonwu #Inauguration gown #inaug2013 @womensweardaily stipple.com/photos/22944700 via @stipple

— Stipple (@Stipple) January 22, 2013

Article courtesy of Inside Facebook

Netflix is open sourcing its libraries for connecting the numerous services it uses on Amazon Web Services to keep its business running. Dubbed Hystrix, the offering is just another example of how Netflix has become the model for how to deploy and maintain a cloud infrastructure.

The Hystrix library controls the interactions between the various distributed services that organizations may use when using a cloud infrastructure. These libraries provide a greater tolerance of latency and failure by isolating points of access between the services. This prevents cascading failures and at the same time provides fallback options, which improves the system’s overall resiliency.

Hystrix is available on GitHub. In the near future, Netflix plans to offer a real-time dashboard for the Hystrix environment.

Hystrix evolved out of the resilient engineering work that the Netflix API team did last year. Through 2012, Netflix developed Hystrix. As it has matured, Hystrix has been adopted internally at Netfix across several of its teams. The blog post about Hystrix states that “tens of billions of thread-isolated and hundreds of billions of semaphore-isolated calls are executed via Hystrix every day at Netflix and a dramatic improvement in uptime and resilience has been achieved through its use. “

With most companies, I’d take a claim  about dramatic improvements with a grain of salt. But Netflix is different when it comes to deploying and maintaining cloud infrastructures. The company’s growing importance as a model for how to manage a cloud infrastructure has had far-reaching impacts.

For example, the Obama campaign depended on Netflix for its own deployments on AWS. The campaign used the full stack at AWS to leverage its speed and agility, and CTO Harper Reed said the campaign deployed hundreds of apps. But AWS does not have a lot of tools to manage infrastructure. So often, Reed said they’d turn to Netflix and  its catalog of open-source tools for help.

Hystrix should play a similar role for companies that are building out complex systems on AWS.

Article courtesy of TechCrunch

The great thing about San Francisco is that it’s a small town in size. As I was walking to the office today I walked by uber-developer Steve Streza and we caught up on what he’s working on lately. Yesterday, there was an App.net hackathon and Steve showed me what he made, and it’s really cool. If you’re unsure, App.net is a project that is kind of like Twitter, for those who don’t want to necessarily be on Twitter. Kind of.

Without having to jailbreak your phone or anything, you can read all of your App.net statuses and submit your own using the official Twitter app. It’s kind of handy, eh? He calls the hack Apparchy, and he’s set up a site for it as well as a blog post.

If you’re an App.net user and would like to do this, I figured I’d post the steps to make it happen here via Steve himself. It works for the official Twitter app on iPhone and iPad.

———
How to setup:

1) Sign up for a free account on the Apparchy website
2) Add your app.net account
3) Open Twitter.app for iPhone or iPad
4) Add an account
5) Enter the username/password you used to sign up on the Apparchy website (not your app.net credentials)
6) Tap the gear icon on the login screen
7) Under “API root”, enter: https://apparchy.net/api/
8) Log in

You will then see app.net data loaded into Twitter.app.

You can:

- view the stream of people you follow
- view the stream of your mentions
- view user profiles, including your own
- view follower/following lists for a given user (e.g. view people who follow @dalton or people who @gruber follows)
- view entire conversations
- view how many stars and reposts a given post got
- search for users
- pull to refresh and infinitely scroll
- create new post or reply to other posts
- star or repost
- follow or unfollow

Some caveats:

- if you have a Twitter account and an App.net account with the same username, if you relaunch the Twitter app, it will get confused and forget your proxy. So you will have to remove the Twitter account to make this work (usually by disabling Twitter.app from having access to system-wide Twitter accounts in Settings > Twitter).
- location data does not get included when posting
- photos cannot be posted through the app
- URLs in posts will be added to the beginning of the post, and sometimes aren’t tappable
- you cannot view who starred or reposted a post
- you cannot post something > 140 characters
- search and the discover tabs don’t really work
- Twitter crap like promoted tweets and who to follow and stories don’t work
- nothing will appear in the Interactions tab except for mentions (so no repost or star notifications)

How it works:

A request through the Apparchy API consists of three steps – checking the authorization, calling the app.net API, and transforming the response. Apparchy implements Twitter’s OAuth 1.0a scheme, and sends all data over HTTPS, so requests are as secure as calls to the Twitter API. From this we get the App.net credentials from a database, and make the appropriate call to app.net (so a call to the “mentions” API on Twitter calls the appropriate API for app.net’s “mentions”). Once it has the response, it transforms the response from what the app.net API returns into what the Twitter API returns, pulling data from one and putting it into the other.

The result of this is the Twitter app sends a request in a certain way, and expects a response in a certain way. Apparchy implements an API that understands how the Twitter app sends requests, and understands how to give something back the Twitter app expects its response. Since Twitter has no idea something is sitting in the middle, it thinks what it’s getting back are tweets, so it happily shows them.

———

There you have it App.net fans, go ahead and tweet to your App’s content. Pretty genius, Steve.

[Photo credit: Flickr]

Article courtesy of TechCrunch

ExecOnline has raised $800,000 in seed funding from the Washington Post for executives to get online training that is done in partnership with top 10 business schools.

The service will target Fortune 500 companies that often send executives to Harvard University and other top business schools for immersive business school training.

Founder Stephen Milton said the service solves a problem for big companies that need well-trained executives but face a crunch when they are off for a week or more at business school.

The company will offer curriculum that will come complete with the ability to interact with business school professors. Executives do the training from their desk without the need to travel to a university.

The startup will offer an end-to-end platform that includes custom content that is business school branded. Two companies have so far signed up to participate. Milton will name the universities when the service goes live in January. The company does not yet have a website.

Milton said in an email exchange that the company will be the first in the market to offer an end-to-end curriculum with branded endorsement from top business schools. He said competition like 2U provide end-to-end services (marketing, instructional design and online platform) for degree programs but no other company has applied the same model to non-degree programs targeting enterprise corporate buyers. The closest competitors are platform providers like Moodle that enable schools to put their programs online without using an outside partner.

The service looks like it has the business legs but the interactions a student gets in a university setting makes for an experience that captures more than just learning. ExecOnline looks like it helps the bottom line and gets an executive world-class training. It also makes the university a brand and leaves the student without the experience of a university environment. But that’s just the reality of our time, right?

Article courtesy of TechCrunch

Before you start commenting about how much I cover Google+, just hop over to The Next Web (my previous employer), to see the root of it all. I’m a firm believer in Google’s approach to becoming more social, as I’ve watched it happen not only within its products, but also company wide.

Having said that, I do wonder if the destination side of Google+ is “enough” to get a hold of advertisers’ and brands’ attention. I’ve dug quite a bit into and spoken to a few people at Google to get some thoughts on this, and I was actually surprised by how quickly brands have jumped on the social bandwagon at the company.

I spoke with Christian Oestlien, Product Manager at Google, and he shed some light on how things are shaking out as far as how brands using Google’s other various advertising platforms are adapting to the all new shiny and social Google.

Wild And On Fire

One of my first questions to Oestlien was about Google’s acquisition of Wildfire, the advertising platform for all things social. Here’s what he told me:

One of the really interesting things about our business is that we have this AdWords business and a platform product with Double Click. It’s a platform product that people use to manage their campaigns all over the web. We noticed specifically that social was becoming a critical part of that. It seemed like a natural fit to bring in Wildfire, a service that’s deeply embedded into the social landscape.

Yes, that means that along with everything Google does on the advertising side of the house, social is being heavily integrated into all of that. Oestlien says “We now have over a decade of experience with working with the largest brands in the world. We built up an organization that handles some of their past online presence over the years.”

Fiat launched a car during a Google+ Hangout, and chocolate candy companies has increased click-throughs 17 percent since engaging with fans and customers on Google+. Brands are “aggressively” moving towards using Google+ I’m told, and if you check the “Explore” section of Google+, you’ll find that it’s not spin — it’s the truth.

The Next Level Of Social For Advertisers

Having everything integrated in one experience, for consumers or for brands, is the Holy Grail. Google is in a great position to seamlessly take bits and pieces of interactive content and turn them into ads, much like Facebook is doing now in its News Feed. The advantage for Google is that its methods are proven, and advertisers keep coming back.

Oestlien gave me the background that supports this evolution, which makes complete sense:

It’s the first time in 12+ years of our advertising platform that we’re enabling bi-directional conversation between brands and users. Whether it’s the interactions that they have with us on search or hanging out with a business, the whole point of the platform is it should improve everything you do with Google. We have record usage numbers every week. The key point is that this spreading that social DNA over everything they do with Google. All of them have latched onto that very quickly, and Google has made that interaction easier for brands.

While it’s easy to boil this down to an “XXXXX company vs. XXXXXX company” thing, it’s really more about what Google is doing using its existing platforms and practices which makes all of this extremely interesting.

Will Google+ be tossing ads in the stream like other sites? It doesn’t sound like it according to Oestlien: “Take all of that work that advertisers are doing on Google and amplify what they’re doing with social. We’re starting to do some experiments there, in AdWords and the display ad builder tool. We’ll let page owners convert Google+ posts into display ads and let them run across the web in all traditional spots on the web.

The company is doing a ton of engagement tests to hone its product and ad delivery, some of which you may have already seen on Google.com. The key for advertisers and brands is that Google is making everything easier to do by integrating the components that make the most sense, and that’s social and self-serve ads.

As far as Wildfire’s involvement, Oestlien says:

We really like the Wildfire team. They’re really bright and share a common vision and theme. The big thing there is that with all of our other platform products, we’re trying to provide a best-in-class experience that is platform-agnostic.

And yes, brands can manage Facebook pages using the Google-owned Wildfire, but let’s focus on what Google is doing internally, because it’s pretty impressive.

[Chocolate bunny picture credit: Flickr]

Article courtesy of TechCrunch

Activity streams and social networks now represent a fundamental aspect of the modern application. We use activity streams on Twitter to converse in 140 characters or less. We use the “like” gesture on Facebook to show approval for an update to a friend’s activity stream.

In the enterprise, Salesforce.com Chatter uses activity streams to show application updates. Enterprise social network Tibco Tibbr users may create data hubs by geotagging places. For instance, an airport gate can be tagged to give agents, pilots and flight attendants relevant information as they approach it.

These services represent what is to come as social networking becomes a way for humans and machines to orchestrate complex adaptive systems. To make these systems work we will have to provide machines with social networks so they may gain identity, develop relationships and make friends.

At VMworld this week, VMware’s Tim Young showed me how the company’s R&D department is using Socialcast’s enterprise social network to give hosts and virtual machines ways to communicate with each other. What they created demonstrates how social media technologies can be applied to a corporate data center environment.

In the VMware model, an IT administrator can populate a social network by mapping the hosts and its virtual machines. The company directory in Socialcast then shows the hosts and its relationships. People ar listed along with the virtualized infrastructure.

Social networks serve people as ways to communicate the way we live and work. A machine’s social network can serve similar purposes. The machines can have friends or even families that live in “clusters.” Each machine can learn from the individuals or communities in the collective group. They know when one is sick. They can relate to other machines and the way they feel.

At VMworld,in Monday’s keynote, the attendees saw a demo for how this might work. It shows how a social network populated with machines can spread word to each other. When one host finds an issue, it updates its activity stream. Other hosts and virtual machines will “like,” the update if they are having similar issues.

The VMware example points to an inevitable future. The machines will have a voice. They will communicate in increasingly human-like ways. In the near term, the advancements in the use of social technologies will provide contextual ways to manage data centers. Activity streams serve as the language that people understand. They help translate the interactions between machines so problems can be diagnosed faster.

By treating machines as individuals we can better provide visualizations to orchestrate complex provisioning and management tasks. That is inevitable in a world which requires more simple ways to orchestrate the increasingly dynamic nature for the ways we humans live and work with the machines among us.

Article courtesy of TechCrunch