Tag Archive | "language"

Why Marketing Clouds Make No Sense

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cloudshopping

Google To Build Robotic Surgery Platform With Johnson & Johnson

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robotheart

Can Tweets Predict Personality Traits and Emotional States?

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How we communicate — specifically the words we use — can speak volumes about our personalities, values, and how we interact with the world. Now, there’s a tool that analyzes your Twitter activity to identify your emotional, social, and thinking styles.

Analyze Words was developed by James W. Pennebaker, Professor of Psychology, University of Texas at Austin, and focuses on the junk words we depend on in our language. These so-called junk words include pronouns (I, you, they), articles (a, an, the), prepositions (to, with, for) and other small words that hold together the nouns and regular verbs.

For instance, according to Analyze Word, using “I” can indicate introspection. However, overuse can become a sign of depression, stress and insecurity:

Other junk words can signal arrogance, social closeness, deception, leadership and a wide range of other psychological states. Because our research team has already collected tremendous amounts of language and psychological data, we have a fairly good idea of which words best tap psychological processes.

The Daily Mail analyzed the tweets of President Obama and Katy Perry. According to the tool, Obama is upbeat, distant and analytical, while Katy Perry is depressed and sensory driven.

Personable people use positive emotional words, pose questions and reference others frequently, while those who are ‘arrogant or distant’ tend to be well-read with ‘an arms-length approach to socialising.’

According to the New Yorker, social media is ripe for this kind of language analysis, since the language of individuals is available everywhere online. However, the challenge is establishing causality. In fact, Pennbaker cautioned New Yorker contributor Maria Konnikova against drawing such conclusions.

Instead, he pointed to the idea that journaling can be cathartic — people who journal recover from negative experiences quickly. This positive effect was even more true for bloggers who posted personal content open to comments.

In the end Konnikova wrote:

Researchers want to use social media to learn about you. But by writing in a public space you may also be learning about —and helping—yourself.

Readers: What did Analyze Words say about your Twitter activity?

Article courtesy of SocialTimes Feed

Director of Product Management Mick Johnson Leaving Facebook

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MickJohnsonDronePhotoFacebook director of product management Mick Johnson announced in a post on the social network that his last day with the company will be Friday (March 13).

Johnson was Facebook’s mobile product manager when the completely rebuilt Facebook 5.0 for iOS application was released in August 2012, and he has also worked on search and language.

His post read:

March 13 will be my last day at Facebook.

I’m going to miss everyone here a great deal, but I am very excited to start building a company again (more details on that later!). I’m also really excited to be spending more time with my son. It’s been hard to be away from home.

I’ve learned more than I could ever have imagined here over the past four years; Facebook has driven some of the steepest learning curves I’ve ever had. Each team I’ve been part of, from mobile to search and language, has pushed and stretched me beyond what I thought I could do. Being part of the RPM program and watching some of the hardest-working people I’ve ever met begin their journey in product has been very rewarding.

This is a phenomenal place. The pace at which Facebook ships on mobile (and desktop) is unbelievable, the degree of talent and collaboration is second-to-none and the care and focus they bring to the employee community here is amazing. As a new father, being able to spend so much time with my family was transformative. Mark (Facebook co-founder and CEO Mark Zuckerberg) has built a truly unique community here, and I feel damn lucky to have been part of it.

The list of people I should thank is far too long to list here, but some extra special thanks must go to Erick (head of mobile products Erick Tseng) for persuading me to bring my passions to Facebook in the first place, Carl (former director of product management Carl Sjogreen) and Bret (former chief technology officer Bret Taylor) for teaching me how to ship and ship well, Cory (former director of mobile engineering Cory Ondrejka) for constantly pushing me beyond my limits, and Tom (vice president of search Tom Stocky) for being both an incredible manager and leader, as well as an inspiration in balancing work and family life.

Concluding with a drone-taken photo (above) of some of my wonderful colleagues in #formalfriday attire.

Facebook, it’s been an absolute honor and a privilege. Keep hacking.

Readers: What sort of company do you think Johnson will begin building?

Article courtesy of SocialTimes Feed

Twitter Launches Hindi Hashtags

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Twitter has launched Hindi hashtags on its social platform, and they’re already trending well in India.

Hindi is the most widely-spoken language of northern India, with over 200 million speakers. Twitter users have been able to tweet in Hindi for some time, but the company has only recently rolled out hashtag support for the language.

On Sunday, after India won their cricket World Cup match against Pakistan, #जयहिन्द (Jai Hind, a popular Indian battle cry) became the first Hindi hashtag to trend on Twitter.

And today, as India celebrates Maha Shivratri, #हरहरमहादेव is also trending, right behind #MahaShivratri itself.

Twitter Launches Hindi Hashtags

The popularity of Twitter is accelerating fast in India – 22.2 million people are expected to use the platform in 2015, up 30.4 percent on last year, rising to almost forty million by 2018. This current update is the latest in a number of moves from Twitter to boost its presence in India and other emerging markets.

“India is a big market for us,” said Katie Stanton, Twitter’s vice president of global media, about the company’s interest in India back in November. “It is one of our fastest growing markets and we will be investing more here.”

Article courtesy of SocialTimes Feed

Listen Carefully

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Profile: Olafur Eliasson On Art And Technology

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Little Sun, Milan, 2012. Marco Beck Peccoz, Olafur Eliasson Studio.

East Coast Blizzard: Uber to Cap Surge Pricing & Donate Proceeds to Red Cross

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uberWinter storm Juno is already making its social media debut. East coasters are doing all they can to prepare: stock up on groceries in case it’s as bad as they say it will be, crossing their fingers for some bonus snow days, and of course, brace themselves for Uber surge pricing.

According to TechCrunch and Bloomberg, Uber’s maligned surge pricing (put in place when demand for services is higher than normal) will not rise above 2.8x. Additionally, proceeds during the storm will be donated to the American Red Cross for relief efforts.

Mashable reported this morning that Uber, under some duress, has promised to not implement surge pricing during emergencies. After an agreement in New York last year:

The formula for natural disasters is now limited to the normal range of prices the company has charged within the preceding 60 days minus the three highest prices charged during that period.

If you read that about three times it makes sense. Basically, there will be a surge but it has its limits. Lyft caps its “surge” at 200% for comparison’s sake. But that’s for official emergencies, mayor in front of a podium sort of natural disaster. Check this language out, from Uber CEO Travis Kalanick last year: 

This policy intends to strike the careful balance between the goal of transportation availability with community expectations of affordability during disasters. Our collaborative solution with Attorney General Schneiderman is a model for technology companies and regulators in local, state and federal government.

That doesn’t sound very generous does it? The predicted storm is supposed to be bad. But there’s always that chance that it won’t be totally, store all of the NYC subway trains underground bad. Which means there are going to be lots of hours that are just really snowy, windy, and miserable. You’ll be paying surge pricing to get to and from your office and your warm, cozy, house.

Here are some early complaints:

I hear Uber is implementing a new surge pricing model for this blizzard where they just take your kidney and leave you bleeding in the snow

— Sam Lansky (@samlansky) January 26, 2015

As New York and Boston prepare for #juno2015 and #Snowmageddon2015, Uber and its surge pricing is all like… pic.twitter.com/BJ6cK5cqWj

— Who’s Driving You? (@WhosDrivingYou) January 26, 2015

LOL! “@andylocal: .@Uber_NYC Will you be doing surge pricing during the storm?”

— MikeFlanneryFOX32 (@PoliticalEditor) January 26, 2015

Latest #NYC #blizzard report from our gentrification correspondent: violent scenes in Whole Foods, Uber surge pricing x2000% Cronut line ok

— Hari Kunzru (@harikunzru) January 26, 2015

@Uber @lyft PR opportunity: cover surge pricing in NYC for the next 48 hours. #juno2015 #juno

— Sam Giber (@SamGiber) January 26, 2015

Article courtesy of SocialTimes Feed

An Interview With William Gibson, Author Of The Future

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The Uberfication of Everything: Directory of Uber-inspired Businesses

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UberficationofEverything

Uber, the on-demand ‘driver for hire’ mobile service (ODMS) has become the poster-child for digital disruption, delivering Google-subsidised better value (economic, functional, psychological value) to consumers than legacy taxis.

And so digital innovators are seeking to ‘uberfy’ the world with convenient on-demand mobile services (AKA ‘convenience tech’) that digitally match demand with supply.  Tap your phone, get service. Some will flourish, others will fail – based on the degree they can add reliable and real value to currently inefficient markets.

So here’s an evolving master-list of Uber-style services that match on-demand requests with real-time supply… (please message me, or add more in comments – and I’ll update the list)

The Uberfication of Everything: Directory / Master-list

April 2015
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