Tag Archive | "language"

Facebook Page Admins Get New Video Tools

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Article courtesy of SocialTimes Feed

She’s hot! Use Sensory Metaphors for Brand Memorability [Study]

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Digital marketing has a bright future with a sharp increase in effectiveness if we harness sensory metaphors (bright future, sharp increase) in our work.

A new study published in the Journal of Personality and Social Psychology has found that sensory metaphors are more memorable and more successful (in terms of popularity) than non-sensory metaphors (open access draft). The logic is that our five visceral senses (sound, sight, touch, smell and taste), shape our language, our perceptions and our experiences, and so sensorial language cues more mental associations, making the metaphor more immediate, meaningful, and memorable. Like ourselves, it would seem our experiences and language are embodied.

The research ‘Drivers of cultural success: The case of sensory metaphors‘, conducted by Jonah Berger and Ezgi Akpinar looked at data from 5 million books over 200 years and found that sensory metaphors are used more frequently over time than their semantic equivalents (e.g. bright future vs. promising future). Followup experiments with 156 participants found that sensory metaphors are indeed more memorable than non-sensory metaphors, and that they have more associative cues (the metaphor is associated with more things).

What this means is that brands, advertisers and copywriters will enhance the effectiveness of their campaigns and content if we focus on bringing to life the sensorial truth of their communication through sensory metaphor.  This latest research confirms another finding that consumers may respond better to taglines that use metaphor (specifically metaphors with figurative and literal meaning) than purely literal language.

With that in mind, ask yourself – or better your customers – which of these sensory metaphors best suit your brand?  Use the answer to diagnose how people really feel (sensorially perceive) about your brand, and use that insight to connect with people on a more visceral level using sensorial metaphor.

Smigin Is a Foreign Language Tool That Doesn’t Make You Sound Like A Tourist

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WaitChatter Helps You Learn A New Language While You Wait For IM Replies

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The Secret Language of Emojis on Instagram

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As social networks become more visual in nature, it’s better to convey your message with images rather than text. Nowhere is this more apparent than Instagram, which is almost entirely image based. Hashtags also play a big role on Instagram, but now people are able to include emojis in their hashtags, which has given rise to a dynamic visual language on the site.

Emoji use has skyrocketed on Instagram since the introduction of the iOS emoji keyboard in 2011. Just one month after the new keyboard was introduced, 10 percent of text on Instagram contained emojis, and when an Android emoji keyboard was introduced in 2013 the upward trend really kicked off.

40 percent of text now contains emojis, according to the Instagram engineering blog. Some countries show even higher emoji use, with 60 percent of text from Finnish users and 58 percent of French users inserting emojis into their text.

The blog post also notes that users are replacing some words with emojis, because the emoji is enough to represent the intent.

Intuitively, substitutable words have similar meanings. For example, we might say that ‘dog’ and ‘cat’ are similar words because they can both be used in sentences like ‘The pet store sells _ food’.

Indeed, users are also forging their own meanings from the suite of available hashtags. The needle emoji is being used for blood donation pictures, tattoo pictures, and pictures alluding to drug use. Users have also been tagging adult content with eggplant and peach emojis, which has prompted Instagram to block searches for the eggplant emoji because it “consistently is used for content that violates their community guidelines.”

New York Times Bits Blog contributor, Mike Isaac, notes:

Users are finding new ways to use them to communicate. Paring two or more emoji together, for instance, can form rudimentary sentences or sentiments for others to understand.

The Instagram blog post theorizes that the use of emojis will increase. As users embrace the use of emojis in hashtags, it’s entirely possible this novel use of visual language will become more complex. But as with every language there will be limitations, and debate about how the language is developing.

Image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Why Marketing Clouds Make No Sense

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Google To Build Robotic Surgery Platform With Johnson & Johnson

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Can Tweets Predict Personality Traits and Emotional States?

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How we communicate — specifically the words we use — can speak volumes about our personalities, values, and how we interact with the world. Now, there’s a tool that analyzes your Twitter activity to identify your emotional, social, and thinking styles.

Analyze Words was developed by James W. Pennebaker, Professor of Psychology, University of Texas at Austin, and focuses on the junk words we depend on in our language. These so-called junk words include pronouns (I, you, they), articles (a, an, the), prepositions (to, with, for) and other small words that hold together the nouns and regular verbs.

For instance, according to Analyze Word, using “I” can indicate introspection. However, overuse can become a sign of depression, stress and insecurity:

Other junk words can signal arrogance, social closeness, deception, leadership and a wide range of other psychological states. Because our research team has already collected tremendous amounts of language and psychological data, we have a fairly good idea of which words best tap psychological processes.

The Daily Mail analyzed the tweets of President Obama and Katy Perry. According to the tool, Obama is upbeat, distant and analytical, while Katy Perry is depressed and sensory driven.

Personable people use positive emotional words, pose questions and reference others frequently, while those who are ‘arrogant or distant’ tend to be well-read with ‘an arms-length approach to socialising.’

According to the New Yorker, social media is ripe for this kind of language analysis, since the language of individuals is available everywhere online. However, the challenge is establishing causality. In fact, Pennbaker cautioned New Yorker contributor Maria Konnikova against drawing such conclusions.

Instead, he pointed to the idea that journaling can be cathartic — people who journal recover from negative experiences quickly. This positive effect was even more true for bloggers who posted personal content open to comments.

In the end Konnikova wrote:

Researchers want to use social media to learn about you. But by writing in a public space you may also be learning about —and helping—yourself.

Readers: What did Analyze Words say about your Twitter activity?

Article courtesy of SocialTimes Feed

Director of Product Management Mick Johnson Leaving Facebook

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MickJohnsonDronePhotoFacebook director of product management Mick Johnson announced in a post on the social network that his last day with the company will be Friday (March 13).

Johnson was Facebook’s mobile product manager when the completely rebuilt Facebook 5.0 for iOS application was released in August 2012, and he has also worked on search and language.

His post read:

March 13 will be my last day at Facebook.

I’m going to miss everyone here a great deal, but I am very excited to start building a company again (more details on that later!). I’m also really excited to be spending more time with my son. It’s been hard to be away from home.

I’ve learned more than I could ever have imagined here over the past four years; Facebook has driven some of the steepest learning curves I’ve ever had. Each team I’ve been part of, from mobile to search and language, has pushed and stretched me beyond what I thought I could do. Being part of the RPM program and watching some of the hardest-working people I’ve ever met begin their journey in product has been very rewarding.

This is a phenomenal place. The pace at which Facebook ships on mobile (and desktop) is unbelievable, the degree of talent and collaboration is second-to-none and the care and focus they bring to the employee community here is amazing. As a new father, being able to spend so much time with my family was transformative. Mark (Facebook co-founder and CEO Mark Zuckerberg) has built a truly unique community here, and I feel damn lucky to have been part of it.

The list of people I should thank is far too long to list here, but some extra special thanks must go to Erick (head of mobile products Erick Tseng) for persuading me to bring my passions to Facebook in the first place, Carl (former director of product management Carl Sjogreen) and Bret (former chief technology officer Bret Taylor) for teaching me how to ship and ship well, Cory (former director of mobile engineering Cory Ondrejka) for constantly pushing me beyond my limits, and Tom (vice president of search Tom Stocky) for being both an incredible manager and leader, as well as an inspiration in balancing work and family life.

Concluding with a drone-taken photo (above) of some of my wonderful colleagues in #formalfriday attire.

Facebook, it’s been an absolute honor and a privilege. Keep hacking.

Readers: What sort of company do you think Johnson will begin building?

Article courtesy of SocialTimes Feed

Twitter Launches Hindi Hashtags

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Twitter has launched Hindi hashtags on its social platform, and they’re already trending well in India.

Hindi is the most widely-spoken language of northern India, with over 200 million speakers. Twitter users have been able to tweet in Hindi for some time, but the company has only recently rolled out hashtag support for the language.

On Sunday, after India won their cricket World Cup match against Pakistan, #जयहिन्द (Jai Hind, a popular Indian battle cry) became the first Hindi hashtag to trend on Twitter.

And today, as India celebrates Maha Shivratri, #हरहरमहादेव is also trending, right behind #MahaShivratri itself.

Twitter Launches Hindi Hashtags

The popularity of Twitter is accelerating fast in India – 22.2 million people are expected to use the platform in 2015, up 30.4 percent on last year, rising to almost forty million by 2018. This current update is the latest in a number of moves from Twitter to boost its presence in India and other emerging markets.

“India is a big market for us,” said Katie Stanton, Twitter’s vice president of global media, about the company’s interest in India back in November. “It is one of our fastest growing markets and we will be investing more here.”

Article courtesy of SocialTimes Feed

October 2015
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