Tag Archive | "love"

Does Facebook Interfere With Romantic Relationships? (Infographic)

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The Love Reaction is thriving on Facebook, but is Facebook preventing real-life love reactions from flourishing?

A survey of 5,000 users of the social network by research- and evidence-based website Stop Procrastinating seems to point to that.

Stop Procrastinating found that:

  • 17 percent of respondent found that Facebook made them jealous of their partners’ other online relationships.
  • 26 percent argued with their partner because they felt neglected, and that updating Facebook was more important to their partner.
  • 44 percent said their partners’ needs to update Facebook ruined romantic moments.
  • 32 percent said they felt a loss of intimacy because their partner checked Facebook in bed.
  • 22 percent said Facebook made it easier to stay in touch with people they met casually, potentially leading to affairs.
  • 17 percent have been tempted to contact ex-partners with the objective of having an affair.
  • 47 percent felt guilty of emotional cheating on Facebook.
  • 46 percent monitored partners’ activity on Facebook due to jealousy.
  • 67 percent were not surprised that Facebook is being cited in an increasing number of divorce cases.

Stop Procrastinating research director Tim Rollins said in a release announcing the study’s results:

Facebook is a place to meet and keep in touch with friends, only sometimes those friends are long-lost lovers or people you’ve meet casually and didn’t think you’d bump into again. Facebook is designed so that you never lose touch with anyone ever again. The result is that more people are falling in love on the platform, having affairs and flirting when they shouldn’t be.

Readers: What do you think of the findings by Stop Procrastinating?

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes

4 Ways Major League Baseball Hits a Home Run With Social Media

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With the arrival of spring, the sounds of Major League Baseball reverberate everywhere: the crack of the bat, the smack of the ball, the roar of crowds filling stadiums … and the constant hum emanating from MLB’s social spaces. America’s pastime is back in full swing.

In addition to being a $9 billion business and the nation’s pastime, MLB is a powerhouse on social, earning millions of followers across platforms such as Facebook, Instagram, Twitter, and Tumblr.

Recently, MLB extended its reach by forming a relationship with Snapchat in which MLB will curate and publish video content submitted by its fans. MLB’s popularity on social is especially impressive when you consider that every MLB social media account technically competes for attention with the popular accounts of 30 teams. The brand can teach many other businesses how to do social right. Here are some of those lessons:

Be Visual

Across the digital world, people upload 1.8 billion images a day, and MLB understands this reality. MLB is a master of visual storytelling, capturing the drama of a home run, the symmetrical beauty of a baseball diamond, the sudden impact of a strikeout, and even the goofy moments off the field through photos, videos, and GIFs. And, boy, does MLB love GIFs—on Tumblr, Twitter, Facebook, Instagram, and anywhere else that a GIF can thrive.

MLB makes it easy for GIF happy fans to immerse themselves in its GIFs right here on Twitter, where you can watch one spectacular play after another on an infinite loop of baseball goodness. Sports is really a collection of memorable moments that fans love to talk about, and the beauty of GIFs is that they capture those moments for posterity. In that context, GIFs are not a gimmick but a conversation starter.

Show Personality

MLB has existed since the 19th Century, but MLB is not exactly a stodgy old brand. MLB exhibits pep and personality that’s just right for the millennial age. Its tweets, Facebook posts, and other social are usually wry, delivering just the right amount of humor without trying too hard.

When MLB got its hands on a brief video of a well-coiffed Bryce Harper of the Washington Nationals covering his head as he slid into second base during a close play, MLB posted the video on Facebook and commented dryly, “Bryce Harper knows to protect that fresh cut,” poking a little fun at Harper’s reputation for being something of a diva.

MLB GIFs also show personality and a willingness to not take itself too seriously, too, such as this GIF mocking New York Yankees’ Mark Teixeira for having a temper tantrum or this GIF of the Detroit Tigers’ Miguel Cabrera delivering flowers to a teammate to celebrate Valentine’s Day.

Be Engaging

The best brands understand that social is a two-way street, and MLB is no exception. For instance, on Twitter, MLB recently hosted a chat with its lead fantasy writer Fred Zinkie, in which rabid fantasy fans could get his counsel on the finer points of Fantasy League roster building.

MLB also recently launched the MLB Fans app, which is a social network where fans can engage with MLB and with each other. After creating profiles, fans can upload photos of their personal memorabilia, photos, and videos of their own MLB moments, participate in fan forums, and talk with MLB officials, an example being a Q&A that MLB hosted with Chris Haf, who writes about the San Francisco Giants for MLB. The app is somewhat reminiscent of the Peach app given its combination of visual and written fan engagement, but with richer content.

Be Everywhere

In a world where attention is a fleeting asset, MLB understands the value of being ever present on multiple social platforms (using its website as a launching pad to explore its brand socially), thus maximizing its scale. Indeed, because of the size of its brand, it makes sense for MLB to adopt an “everywhere” policy instead of investing in a limited number of channels.

MLB makes efficient use of its social channels, repurposing content from one platform to the next. For instance, in addition to sharing original content on YouTube, MLB re-purposes highlights from its Snapchat channel for fans who miss disappearing snaps.

Finally, Major League Baseball has positioned itself for future success on social media by continuing to experiment. For instance, throughout March, MLB and New Era, the official cap of MLB, have partnered to promote MLB opening day through #CapsOn, a campaign that encourages fans to celebrate their love of baseball by wearing their caps, including on opening day April 4.

The campaign integrates social with in-store and television, including ESPN. The social element also involves all 30 Major League baseball team accounts, in effect amplifying its reach to millions more fans. So far, #CapsOn has permeated social channels ranging from Instagram to Snapchat—with players joining in the fun. Opening day 2016 is not only a baseball experience, it’s a social experience, too.

Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology at SIM Partners as the senior vice president of client success. 

Image courtesy of the Washington Nationals on Facebook.

Article courtesy of SocialTimes

Google and J.J. Abrams team up on “Moon Shot,” a documentary series about the Lunar XPRIZE

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YouTube Acquires BandPage To Attract Musicians With Money-Making Tools

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TC Cribs: A Trip To The Love Nest, A Co-living Space For Bitcoin Enthusiasts

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This is a bit of an experimental Cribs episode this week. Stretch your wings and expand your understanding of life in startup land as I take you on a journey over to the Love Nest, a technology commune made mostly of bitcoin stars in Palo Alto, California. The Love Nest is a little Burning Man, a little startup incubator. Friends, co-founders and what the house calls “tech… Read More

Article courtesy of TechCrunch

Our Cousin Jared

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No Dislike Button, But Facebook Begins Testing Reactions

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Article courtesy of SocialTimes Feed

After SCOTUS Same-Sex Marriage Ruling, Facebook Offers Rainbow Profile Photo Filter

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The Supreme Court announced a 5-4 ruling Friday morning that states must recognize same-sex marriages, and posts about marriage equality flowed through Facebook and other social sites.

Facebook is giving its members another way to celebrate: they’ve developed a tool that allows users to add a rainbow filter to their profile photo.

To give your own profile the rainbow filter treatment, click here.

Facebook announced that more than 6 million people in the U.S. have identified on the site as gay, lesbian, bi-sexual, transgender or gender non-conforming. Nearly 1 million people in the U.S. have joined a Facebook group in support of the LGBTQ community.

Facebook CEO Mark Zuckerberg showed how membership in LGBTQ groups on Facebook has grown over time:

Our country was founded on the promise that all people are created equal, and today we took another step towards achieving that promise.

I’m so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law.

We still have much more to do to achieve full equality for everyone in our community, but we are moving in the right direction.

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Facebook Stories has also released a short film about Justin Kamimoto, who started a Facebook group for LGBTQ youth in a conservative part of California’s Central Valley. The group helps teens and young adults find resources and acceptance.

This is not the first time Facebook users have shown profile photo-based support for same-sex marriage equality. In 2013, many users changed their profile photo to the equals sign.

Readers: Have you used the profile picture filter tool?

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Article courtesy of SocialTimes Feed

Ello Adds ‘Loves’ Feature to Show Support, Save Posts

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Ello — the so-called anti-Facebook — is giving its users an easier way to engage with the content being posted to the site: a “love” button.

Most similar to Twitter’s “favorite” feature, Ello users can click a little heart underneath a post to both show support and save the post to a list.

Ello announced the feature in an email to members:

We’re excited to announce the new Loves feature on Ello. It’s the best way to let someone know you love their post — and the ultimate bookmarking tool, too.

Click the Love icon to love a post. Then use the Loves icon on top of the page to browse every post you’ve ever loved!

Readers: What are your thoughts on Ello so far?

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Article courtesy of SocialTimes Feed

Lyft Experiment Lets Passengers Rate Each Other And Connect After The Ride Is Over

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