Tag Archive | "love"

INFOGRAPHIC: Happy Valentine’s Day from Facebook IQ

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With Super Bowl XLIX in the books, Valentine’s Day is the next big social event on tap, and Facebook IQ shared an infographic containing some statistics about the holiday, as well as tips on how marketers on the social network can capitalize.

Facebook IQ said in its post:

On Facebook, Valentine’s Day is not just for couples. True, it is the place where couples share relationship milestones, and their friends like and comment to join the celebration. But Facebook is also a place where love is declared for friends, family and all those we hold close (even pets). It is a place where singles and couples alike have something to share — where Valentine’s Day is for everyone.

Some of the Facebook Valentine’s Day stats included in the infographic are:

  • More than 1 million U.S. users changed their relationship statuses within four days of last year’s Valentine’s Day — 146,000 to engaged, 339,000 from in a relationship to single and 335,000 vice versa.
  • The state with the highest percentage of married U.S. Facebook users is Utah, while Mississippi boasts the most singles.
  • Single men and women talked about sex the most on Valentine’s Day 2014, while the opposite was true for men in an open relationship and women in a domestic partnership.
  • 64 percent of women and 68 percent of men begin planning for Valentine’s Day one week or sooner before Feb. 14.
  • The most popular topics on Facebook in the U.S. on Valentine’s Day are love, family and friends.

And Facebook IQ’s tips for marketers were:

Engage with the engaged: Valentine’s Day is one of the most popular days of the year to get engaged. The weeks following the holiday are the perfect time to reach out to newly engaged couples, as well as the some 2.6 million other engaged couples on Facebook. As the average engagement spans 14 months, brands have a long run-up to connect with newly engaged couples and become a potential partner through the entire wedding journey and beyond.

Aim your arrow at gift-hunting men: Nearly eight out of 10 people who talk about Valentine’s Day gifts on Facebook are ages 18 through 44. And nearly two-thirds of Americans don’t begin planning until a week or less before the holiday, making the days leading up to Feb. 14 an ideal time to connect with younger, gift-hunting shoppers, especially men, who will be doing most of the Valentine’s gift spending.

Spread the love: Love is the most popular topic on Facebook on Valentine’s Day among those in a relationship and singles alike. Reach out to the millions of Americans who are not in a romantic relationship on Valentine’s Day with uplifting reminders to celebrate the many kinds of love in their lives, including love for family members, friends, pets and, most importantly, themselves.

Readers: What have your experiences been on Facebook during past Valentine’s Days?

FBValentinesDayInfographic

Article courtesy of SocialTimes Feed

5 Questions to Determine if You’re Winning on Twitter

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5 Questions to Determine if You're Winning on Twitter

The results of social media campaigns can be difficult to measure in the short run, so how can you know if your efforts are successful? It’s all about data, baby! Social media, like all marketing, is data-driven, and you should be using that data to drive strategy, decisions, improvements, and reporting.

Define realistic goals

Measuring the success of your tweets is a little tricky. Rarely will you see an immediate uptick in sales or rush to sign up to your mailing list. The traditional revenue-per-customer metric simply doesn’t track. Instead, success is measured in the esoteric values of brand awareness and tracked using engagement metrics.

To determine whether your twitter campaign is working, you’ll need to answer a few questions:

1. Is your follower base growing?

Your first metric tool is right on your Twitter account. Successful Twitter accounts grow steadily. For the rare wildly successful Twitter account that captures the public’s imagination with relentlessly clever banter, the rise in followers can be meteoric. But most Twitter accounts have a steady upward growth. If your account plateaus and stagnates, you’re probably boring your audience.

2. Are you tweeting enough or too much?

What about activity? Are you even tweeting enough? Once you have an audience, how much is enough? What’s too much? How much is enough isn’t the easiest question to answer. It depends on your level of engagement. A flood of one-way tweets gets old really fast, but chatting with followers is almost always welcome.

3. Are you earning retweets and replies?

Twitter Analytics is a great tool to track your Twitter stats, but to get in-depth analytics on all your social accounts on one page, try Sumall’s new report tool. With it, you can track engagement metrics for retweet reach, regular reach, influencers, and more. You can also see your the “best posts” for the week and learn who your top contributors are.

4. How do you stack up to the competition?

It’s not only important to know how your tweets are working, but how you compare to your competitors. To find out, check out Rival Iq’s new Twitter tool. You can add up to five competitors with a free account and compare such metrics as number of followers, average number of tweets per day, and engagement rate per tweet and per day.

But the coolest thing is that you can click on the high points of your competitors’ timeline and see the tweets that proved most successful.

To test it out, I loaded ten companies pretty well known for successful Twitter accounts and looked at the spikes. You can look at your market, and totally copy the strategies driving the most engagement.

They also just added Twitter Mentions, where you can see which influencers are talking about you and your competition on Twitter and the potential reach.

With a huge following and an average engagement rate per tweet of 458.92, @Marvel wins for overall performance.

5 Questions to Determine if You're Winning on Twitter

Not surprising, since they tweet out this level of awesomeness:

5 Questions to Determine if You're Winning on Twitter

Applebees has a fraction of the followers and doesn’t get the same number of retweets, but their engagement rate is consistently high…probably due to the personal nature of their responses…and the fact that they tweet out luscious photos of food. Food always wins.

If you’re wondering about Charmin’s big spikes, well, they regularly have some good, clean fun with hashtag chats. Yep. Poop jokes. They really own it. #tweetfromtheseat

5. Are people talking about about you, your product, or your industry?

Indirect mentions are another opportunity to engage. When people compliment or complain about your service or product, a personal answer can go a long way.

It’s also a great opportunity to win fans by offering advice, information, or physical perks (Klout actually mails you stuff, I LOVE that)… and introduce new or lesser-known products.

Warble is an easy way to track keywords, hashtags, @ mentions, and phrases you specify. They’ll send you a daily email with everything you missed, so you can accurately gauge how much buzz your industry, brand, or product is generating.

Social ROI can be expressed in terms of brand awareness and customer response. Knowing if you’re doing it right -reaching your audience, sparking influencers to advocate, developing a positive brand image- is about monitoring your progress with the right tools…and about knowing what to do with the information you gather.

How do you use metrics to improve your tweets?

Sherry GraySherry Gray is a freelance content writer from Key West, FL, currently suffering the burbs of Orlando. She’s a science geek, a political junkie, and a hopeless social media addict.

Top image courtesy of Tsyhun / Shutterstock.com.

Article courtesy of SocialTimes Feed

To Stay In The Game, European VCs Wake Up To Offering Services And Software

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#Love: My Biggest Digital Faux Pas

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#Love: In The Time Of Spotify

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#Love: Pride

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#Love: My ‘Friends’ Don’t ‘Like’ Me

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Facebook’s Ad Targeting Will Get Interest Data From Outside Websites (And New Options For Opting Out)

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Facebook says it’s bringing more data into its interest-based ad targeting — specifically data from non-Facebook websites and mobile apps. So even if your profile doesn’t say anything about your love of (say) soccer, and even if you haven’t Liked any soccer-related Pages on Facebook, the social network can still see that you’ve visited soccer-related websites… Read More

Article courtesy of TechCrunch

#Love: Meeting My Real-Life Husband In Virtual Vegas

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Sherlybox Creates A Network Storage System On Your Desk

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Personal cloud-like storage solutions are all the rage these days, what with the NSA reading our love letters and all, so desktop-based hard drives with some cloud smarts are a great way to get Dropbox-like performance with your own hardware. That’s where Sherlybox comes in. Sherlybox, created by the makers of software solution Sher.ly, is a small hard drive that connects to your network… Read More

Article courtesy of TechCrunch

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