Tag Archive | "love"

Our Cousin Jared

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No Dislike Button, But Facebook Begins Testing Reactions

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Article courtesy of SocialTimes Feed

After SCOTUS Same-Sex Marriage Ruling, Facebook Offers Rainbow Profile Photo Filter

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The Supreme Court announced a 5-4 ruling Friday morning that states must recognize same-sex marriages, and posts about marriage equality flowed through Facebook and other social sites.

Facebook is giving its members another way to celebrate: they’ve developed a tool that allows users to add a rainbow filter to their profile photo.

To give your own profile the rainbow filter treatment, click here.

Facebook announced that more than 6 million people in the U.S. have identified on the site as gay, lesbian, bi-sexual, transgender or gender non-conforming. Nearly 1 million people in the U.S. have joined a Facebook group in support of the LGBTQ community.

Facebook CEO Mark Zuckerberg showed how membership in LGBTQ groups on Facebook has grown over time:

Our country was founded on the promise that all people are created equal, and today we took another step towards achieving that promise.

I’m so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law.

We still have much more to do to achieve full equality for everyone in our community, but we are moving in the right direction.


Facebook Stories has also released a short film about Justin Kamimoto, who started a Facebook group for LGBTQ youth in a conservative part of California’s Central Valley. The group helps teens and young adults find resources and acceptance.

This is not the first time Facebook users have shown profile photo-based support for same-sex marriage equality. In 2013, many users changed their profile photo to the equals sign.

Readers: Have you used the profile picture filter tool?

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Article courtesy of SocialTimes Feed

Ello Adds ‘Loves’ Feature to Show Support, Save Posts

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Ello — the so-called anti-Facebook — is giving its users an easier way to engage with the content being posted to the site: a “love” button.

Most similar to Twitter’s “favorite” feature, Ello users can click a little heart underneath a post to both show support and save the post to a list.

Ello announced the feature in an email to members:

We’re excited to announce the new Loves feature on Ello. It’s the best way to let someone know you love their post — and the ultimate bookmarking tool, too.

Click the Love icon to love a post. Then use the Loves icon on top of the page to browse every post you’ve ever loved!

Readers: What are your thoughts on Ello so far?

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Article courtesy of SocialTimes Feed

Lyft Experiment Lets Passengers Rate Each Other And Connect After The Ride Is Over

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Instagram Launches @Music

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Today, Instagram announced the launch of @Music, an account dedicated to highlighting both well-known up-and-coming artists from around the world. The goal: showcase the love of music in the Instagram community by showing users a different side of the artists and musicians. Instagram wrote about the new account in a blog post:

It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.

@Music will feature six posts per week including three different series:

  • #LocallySourced featuring unsigned artists
  • #DoubleTrack featuring artist interest outside of music
  • #15SecondLessons featuring how-to videos

The first artist featured as part of the launch was @Questlove, Roots drummer and leader of the Tonight Show house band. In addition to being an early adopter to social media, apparently Questlove likes to use his Instagram account to geek out about food. This has become a real passion for him since visiting The Cooking Lab in Seattle.

He told Instagram:

I never thought of myself as a science nerd. I am now more into science than I am into actual music.

The blog takes readers on a journey of Questlove’s discovery and love affair with music, from sharing his insomnia with Donny Hathaway at the tender age of three, to getting his first drum set as a surprise Christmas gift four years later.

Read more about Questlove on Instagram @Music and follow the account for more features on artists you love and artists on the rise.

Article courtesy of SocialTimes Feed

Watch A Drone Fall In Love In Pomplamoose’s New Video

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Inspired Twitter Marketing: 3 Accounts Rocking Their 140 Characters

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I don’t need to be the man who cried “obvious.” Twitter marketing is already well established as a way for online and offline businesses to promote themselves, their products, and drive website traffic. I’m not here to convince you of that. What I am here to talk to you about is how badly some brands miss the mark.

Are you using Twitter to push your brand message, but getting nowhere? It may come down to a poor choice of voice, or not having one at all. To inspire you I’ve gathered examples from my three favorite brands on Twitter. I’ll explain what they’re doing well so that you know how to imitate them, and I’ll try to steer you clear of common mistakes.

Beyond a basic how to use Twitter guide, what is there for the serious marketer that wants to excel at the 140 character game. Well, to be a bit cheeky, it’s having character in those 140 characters. You’re going to see that all three of these accounts have a voice all to themselves, and their fans respond to it.

By the end of this article I want you to think about what your brand voice can be on Twitter, and I want you to comment below on a possible idea you’d like to work on.

Taco Bell keeps it crunchy

The Taco Bell Twitter account has over 1.5 million followers. That’s quite the audience. The way they have built it is by, seemingly, not caring. Their brand voice is one of pure silliness, the kind of account that someone would post to only during the beginnings of a munchy-phase on 4/20.

Why does this irreverence for the supposedly serious nature of marketing work so well? Because the vast majority of people who LOVE Taco Bell, not the casual eaters, are looking for munchies and quick snack food at the end of a munched-out day! Their audience isn’t full of the type of people looking for sophistication, and even if there are some they aren’t going to Taco Bell expecting to find it.

This tweet here should be one of those motion posters on some college dorm room wall:

#AMCrunchwrap forever. pic.twitter.com/4FExsKmbv1

— Taco Bell (@tacobell) April 15, 2015

385 retweets for that, but it’s nothing next to this tweet:  

Taco Bell on a Tuesday. — Taco Bell (@tacobell) April 15, 2015

A tweet which, I assume, references I Love Makonnen’s song “On a Tuesday.” This shows Taco Bell’s mastery of not only their audience’s language, but of pop culture for driving retweets. That was 1,400 retweets for a 5 word tweet.

I’m also quite amused by their ongoing quest to have a taco emoji developed:

Really? Still no #TacoEmoji? http://t.co/s9isodkEvo pic.twitter.com/AvhUHlfvzq

— Taco Bell (@tacobell) April 8, 2015

They’re been tweeting this out for months; a perfect nerd reaction to wanting something is to never give up. Taco Bell has firmly established its brand voice on Twitter, and it continues to help them reach their audience. The mistake that you can’t make here is thinking you can be the next Taco Bell when your audience isn’t ready for this type of content. Read the next example to see what can be done with a serious, yet playful, tone.

Delta tries to put some fun in flying

Everyone, the world over, has a story about hating on an airline. Even if you haven’t flown yourself you still know someone who was late/had bags lost/sat next to a person who gave them no shoulder room. Delta’s Twitter account takes this into account and tries to make people laugh – even when they’re ready to strangle someone. Where Delta really shine is in the personal tweets which don’t get retweets or rapidly expand their audience. It’s in one-on-one interactions with their followers, and those who have flown with them, that build their account up one at a time. Just look at their replies section on Twitter and see how they really care: Delta replies Every single thank you is another opportunity to build a positive experience. The airline industry needs those stories badly, and Delta is actually working on making them happen. This is the best kind of proactive work you can do on Twitter. When it comes to the tweets they send out they keep it professional, but not “pat down by the TSA” professional:  

In 1929, we introduced our first passengers to the skies in a Travel Air S-6000-B #TBT pic.twitter.com/LroQ7xty1P — Delta (@Delta) March 12, 2015

They have fun facts like this all over their Twitter account. Their hashtag, #nerdifly, features more in depth nerd content:

Our 777s can go from 0 to 60 mph in less than six seconds. What’s in your garage? #Nerdifly pic.twitter.com/oNxD4nXdPq

— Delta (@Delta) November 10, 2014

Delta has combined a knowledgeable public face with intimate customer care. This is exactly what you want from an airline when you’re in the sky, why should their Twitter account be any different? If you’re trying to imitate this voice on your Twitter account, don’t make the mistake of forgetting the fun. The trip from “informative but fun,” to “informative but more boring than grandpa’s stories” can be a short and perilous one.

Oh Captain, my Captain Crunch

Full disclosure: I was always more partial to Honey Nut Cheerios than Captain Crunch. The problem is that Buzz the Bee’s Twitter account is weak, while Captain Crunch is killing it. What the good folks at General Mills have done is they have taken their mascot from the box, and their commercials, and given him a Twitter account. The Devumi Twitter account has taken a similar approach. All tweets are by the Devumi Gorilla that you see in the profile image. He has his penchant for climbing buildings and eating bananas, with weekend spent sipping banana daiquiris firmly established. Over on Captain Crunch’s account, having him doing the tweeting makes from some really, really silly content:  

You guys, it’s spring and I AM HAVING A PICNIC. (Yes, I put down fake grass. Don’t judge!) pic.twitter.com/ogA0whLbjJ — Cap’n Crunch (@RealCapnCrunch) April 13, 2015

They also have a hashtag that they join in on regularly, #TasteTestTuesday, which is pretty fun:

Sprinkled Donut Crunch Sprinkled Donut. What say you, Crunch Nation? #TasteTestTuesday pic.twitter.com/ZGDDigKQ0U

— Cap’n Crunch (@RealCapnCrunch) April 7, 2015

What’s the key to their success? They have taken the company mascot to a whole new level. No longer do mascots have to be images confined to boxes, they can now be an online entity that you can communicate with and follow. They have combined this with a touch of Taco Bell’s silliness and come out a true winner.   The mistake you don’t want to make here is having too many cooks in the kitchen, as my mom would say. Having too many people post as the Captain can make for an uneven voice and presentation. It also breaks the fourth wall for me when ‘The Captain” posts something that he’s doing and you see the arm of the person doing it…

Are we not doing #unboxing any more, and if not why not? I have certain… qualifications. pic.twitter.com/pjg4sT0Fdq — Cap’n Crunch (@RealCapnCrunch) April 9, 2015

…and they’re not wearing his signature coat. How much would a prop coat cost, really?? Just a sleeve?!? Come on!

Do you remember my challenge from above? What sort of ideas have you come up with for your Twitter marketing voice? Let’s talk about them below!

Matthew Yeoman is the Devumi.com social media blog writer, and a social media analyst. You’ll find him on the Devumi blog Wednesday and Friday with the latest developments on getting Twitter followers, YouTube and Vimeo views, SoundCloud plays, Instagram fans, and Pinterest followers.

Top image courtesy of rvlsoft / Shutterstock.com.

Article courtesy of SocialTimes Feed

Google Will Still Support Chrome On Windows XP Until The End Of The Year

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INFOGRAPHIC: Happy Valentine’s Day from Facebook IQ

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With Super Bowl XLIX in the books, Valentine’s Day is the next big social event on tap, and Facebook IQ shared an infographic containing some statistics about the holiday, as well as tips on how marketers on the social network can capitalize.

Facebook IQ said in its post:

On Facebook, Valentine’s Day is not just for couples. True, it is the place where couples share relationship milestones, and their friends like and comment to join the celebration. But Facebook is also a place where love is declared for friends, family and all those we hold close (even pets). It is a place where singles and couples alike have something to share — where Valentine’s Day is for everyone.

Some of the Facebook Valentine’s Day stats included in the infographic are:

  • More than 1 million U.S. users changed their relationship statuses within four days of last year’s Valentine’s Day — 146,000 to engaged, 339,000 from in a relationship to single and 335,000 vice versa.
  • The state with the highest percentage of married U.S. Facebook users is Utah, while Mississippi boasts the most singles.
  • Single men and women talked about sex the most on Valentine’s Day 2014, while the opposite was true for men in an open relationship and women in a domestic partnership.
  • 64 percent of women and 68 percent of men begin planning for Valentine’s Day one week or sooner before Feb. 14.
  • The most popular topics on Facebook in the U.S. on Valentine’s Day are love, family and friends.

And Facebook IQ’s tips for marketers were:

Engage with the engaged: Valentine’s Day is one of the most popular days of the year to get engaged. The weeks following the holiday are the perfect time to reach out to newly engaged couples, as well as the some 2.6 million other engaged couples on Facebook. As the average engagement spans 14 months, brands have a long run-up to connect with newly engaged couples and become a potential partner through the entire wedding journey and beyond.

Aim your arrow at gift-hunting men: Nearly eight out of 10 people who talk about Valentine’s Day gifts on Facebook are ages 18 through 44. And nearly two-thirds of Americans don’t begin planning until a week or less before the holiday, making the days leading up to Feb. 14 an ideal time to connect with younger, gift-hunting shoppers, especially men, who will be doing most of the Valentine’s gift spending.

Spread the love: Love is the most popular topic on Facebook on Valentine’s Day among those in a relationship and singles alike. Reach out to the millions of Americans who are not in a romantic relationship on Valentine’s Day with uplifting reminders to celebrate the many kinds of love in their lives, including love for family members, friends, pets and, most importantly, themselves.

Readers: What have your experiences been on Facebook during past Valentine’s Days?


Article courtesy of SocialTimes Feed

October 2015
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