Tag Archive | "manager"

Social Media Jobs: POPSUGAR, We Are Social, Brigade

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This week, POPSUGAR is hiring a social media editor, while We Are Social needs a social media account manager. Brigade is seeking a social media coordinator, and PBS NewsHour is looking for a social media editor. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes | RSS Feed

React Demolishes Engineering Silos So Facebook Can Reuse Code For Web, iOS, And Android

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Facebook Move Fast

Twitter Officially Launches Its Mobile Ads Manager

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Facebook Updates Custom Audience Pixel: More Data

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Facebook updated the data available to advertisers via its custom audience pixel, giving them more ad-targeting options.

Reader Or Fialkov of Fialkov Digital alerted SocialTimes about the update, saying that advertisers now have access to information including:

  • Websites and web addresses
  • New events such as search and add to wish list
  • Total traffic
  • Events tracking
  • The ability to share custom audience pixels with other ad accounts via Business Manager

New documentation is available here.

Advertisers: What are your initial thoughts on this update?


Article courtesy of SocialTimes Feed

Social Media Jobs: Pratt Institute, Fidelity Charitable

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This week, Pratt Institute is hiring a social media coordinator, while Fidelity Charitable needs an editor of social media and digital content. GLOW is seeking a community manager, and Hunter Public Relations is looking for a social media community manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes Feed

Quickly Create Facebook Promoted Posts with Hootsuite Ads

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Social-relationship platform Hootsuite, a Facebook Marketing Partner, streamlined the process of creating promoted posts with its introduction of Hootsuite Ads.

The new tool enables marketers to easily convert posts that are performing strongly on the social network into promoted posts, and Hootsuite said benefits for its users include:

  • Matching organic content with targeted audiences based on advertisers’ business objectives.
  • Automatically scanning pages to determine the best organic posts to amplify.
  • Automated targeting and bidding algorithms.
  • One dashboard for brands to view results and manage all posts.
  • The ability to easily control ad spend.

Hootsuite CEO Ryan Holmes said in a release announcing Hootsuite Ads:

Hootsuite Ads is the first advertising tool designed specifically for human beings. Our vision is to make advertising so simple that anyone can create high-performing ads without training.

Readers: What are your initial impressions of Hootsuite Ads?


Article courtesy of SocialTimes Feed

MasterCard Case Study: How to Pursue Small Efforts for Large Scale

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As digital information and technology expand exponentially, brands and agencies are persistently challenged to transform their advertising approaches to take advantage of an evolving ecosystem of autonomous marketing platforms like Facebook and Twitter.

When you are on the front lines — partnering with brands that go beyond basic practices to become catalysts for discovery, learning, collaboration, and breaking through — you glean thousands of learnings and insights on how to adapt in ways that will help your brand thrive in the rapidly changing digital media environment. Here is a great example:

In partnership with Ketchum, Adaptly collaborated with MasterCard to develop and execute a social advertising program around Valentine’s Day in Europe. In an effort to create shareable content for the social web, the brand leveraged a variety of Valentine-themed infographics and a Vine (see the bottom of the story) that ran on Twitter from February 12-15.


The engagement rate for this campaign was 62.8 percent higher than the engagement rates* of several other highly successful campaigns that ran earlier in the year, with an overall average engagement rate* of 6.15 percent.

While these campaigns aren’t isolated efforts, the results demonstrate how effective campaigning on Twitter around events, holidays, and happenings can truly be. Even more importantly, this Valentine’s Day campaign was only a small piece of a much larger MasterCard strategy, and because of that, the brand has been able to continually unleash the true potential of digital advertising.

Here’s what others can learn from this example:

Winning Isn’t a One-Day Effort

Valentine’s Day is a one-day event; however, tapping into the conversation before and after can be equally, if not more, effective. Knowing that engaging fans before and after Valentine’s Day would be important, Adaptly worked with MasterCard to schedule the campaign accordingly.

As predicted, the engagement rate on Sunday was 6.30 percent, making it the second best preforming day of the four-day campaign. And compared to Saturday’s (Valentine’s Day) engagement rate* of 6.72 percent, that’s only slightly lower than the “main” event.

Always find ways to learn

By running simple tests, with minimal spend, you can garner insights into the effectiveness of creative before you invest heavily in one message or another. This is where technology comes into play – Adaptly launched all the ads at the same time and Twitter’s system optimized towards the best performing executions. For MasterCard, this meant developing over 20 pieces of creative, and then letting their audience dictate where to spend and where to re-allocate.

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While 20 pieces of creative might seem daunting, you can see from the examples above that this doesn’t mean 20 completely different and original ideas. It’s quite the opposite in fact. By tweaking things as simple as copy and color, you can quickly garner insights about what is performing the best, giving you greater confidence in how to spend later.

Overall, the success of this campaign stems from MasterCard’s commitment to holistic strategy that considers the long term over the short term and ultimately creates strategies that serve a larger initiative, rather than a siloed digital effort. And that is something any brand can emulate.

*On Twitter, engagements are anything from clicks, replies, @mentions, favorites or retweets. Engagement rate is how Twitter measures how well a tweet performs. As a benchmark, most Twitter campaigns come in at 1-3% so these figures are much higher than average.

Milana Saric is the Client Partner Manager at Adaptly, a Facebook Marketing Partner.

Article courtesy of SocialTimes Feed

Facebook Creative Shop Turns Focus to SMBs

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FacebookCreativeShopSMBsSmall and midsized businesses are no small part of the Facebook community, and Facebook Creative Shop refined some new tools to smooth the process for them.

The SMB-targeted creative elements from Facebook Creative Shop are:

  • Story Packs: Pre-packaged ad ideas by vertical that SMBs can customize with their own photographs and copy.


  • Creative Tips: Easy-to-follow guidance on selecting post topics, writing copy, choosing images and shooting video.


  • Inspiration Gallery: A library of creative case studies and best-in-class examples from SMBs across verticals, accompanied by creative critique, to help businesses find ads examples from similar businesses.


These new offerings by Facebook Creative Shop follow recently introduced tools from the social network with similar intentions, including its Ads Manager application, Blueprint and Learn How.

Readers: What do you think of Facebook’s efforts to aid SMBs?

Article courtesy of SocialTimes Feed

Social Media Jobs: Everyday Health, Chantecaille

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This week, Everyday Health is hiring a social media editor, while Chantecaille needs a social media coordinator. Conde Nast is seeking an associate social media manager for Vogue.com, and Common Sense Media is looking for a director of social media and engagement. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes Feed

3 Strategies to Segment Audiences and Personalize Digital Marketing

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Today’s consumers are not silent spectators or passive listeners. Instead, companies are dealing with an empowered audience — engaged in real-time social and mobile conversations, but fragmented across many digital platforms.

While digital marketers are well aware that they must segment their audience and deliver the right message to the right audience at the right time, many struggle with tactical yet effective ways to pinpoint audiences based on needs, expectations and behaviors.

Use Digital Platforms to Build Consumer Personas

Customers are more than just a gender, age, and location recorded in some database. Marketers need to also understand the behaviors and preferences of customers in order to provide them with the best possible experiences while simultaneously influencing their purchasing plans.

STA Travel, a youth-focused travel company, used an Offerpop quiz to better understand the interests of their audience and direct them to personalized travel options. The quiz placed participants into one of five personality-based “Travel Tribes:” Life & Soul, Thrill Seeker, A-Lister, Free Wheeler, and Live like a Local. The campaign yielded over 40,000 responses, providing a wealth of persona data that STA used to target offers to customers.

STA’s website traffic increased, sales grew and they gained more than 10,000 new potential customers using a fun and engaging campaign.

Persona building is a great way to avoid pitching irrelevant marketing content to consumers. For instance, travelers interested in yoga, meditation and soulful retreats most likely are not interested in VIP club access or weekend party yacht rentals. Being more targeted will ensure your content resonates with your customers.

Integrate unique experiences for real-time consumer journey insight

Forrester’s report on Competitive Strategy in the Age of the Consumer emphasizes going beyond consumer historical data, and expanding analysis to better understand “the next step a consumer may take.” Customers come into contact with brands at varying stages; some are ready to purchase, others are there to gather information, and it’s up to brands to offer experiences that cater to each specific situation, and move the consumer closer to conversion..

Brand-to-consumer experiences help brands gain a real-time understanding of where an individual is in the buying cycle, and how the brand can move them along the path to purchase.

Be generous with content and rewards by incorporating contests and discount offerings to consumers, but keep those offerings pertinent to the needs, wants, and desires of each audience segment.

Advocate Health Care, one of the largest hospital and health systems in the Midwest, launched a GoPro giveaway and integrated marketing campaign to promote local health and wellness. Grounded in a hashtag to collect and display user-generated content, and promoted around the city with billboards, TV ads, and digital advertising targeted at outdoors and fitness enthusiasts, #HealthiestLife aggregated more than 3,000 pieces of repurposable user-generated content. Advocate Health Care was able to collect opt-in permissions and deliver follow-up marketing initiatives relevant to the audiences activity. The well-catered messaging ultimately resulted in a 26 percent increase in physician appointments, not to mention a 126 percent jump in traffic to the user-generated content gallery on their website.

Identify new touch points for audience segments using an omni-channel approach

Different audiences open their doors to brands at varying stages of the sales cycle. By including utility-focused content and engagement tools into your strategies, you will find previously unknown avenues to interact with consumers. Tracking targeted content allows marketers to see when different audiences are activated — a great building point for future campaigns.

Following an incredibly successful user-generated content campaign, tote bag retailer SCOUT drove e-commerce sales by repurposing UGC in various touch points across their digital marketing channels.

The SCOUT marketing team discovered that featuring user-generated content in an online holiday gift guide and their email marketing resulted in a significant increase in web traffic from existing fans. Additionally, they experienced such a high volume of web visitors and social media fans visiting the gallery, that they replaced the ‘SALE’ tab in the header of emails with the #scoutbags user-generated content gallery, which effectively drove more consumers to in-season products. Finally, SCOUT included a print promotion for the campaign with every order to remind customers to continue sharing their SCOUT moments.

SCOUT tracked which content generates the most clicks and shares and used this information to optimize their visual marketing strategy and cater to their audiences needs and preferences. And it worked – sales from social traffic increased an average of 67.5 percent by the end of 2014.

Audience segmentation has gone real-time. Brands are building consumer profiles that are constantly tracking what you like, what you buy, how you buy it, and millions of other digital interactions on an ongoing basis. But the potential of this power is lost if marketers aren’t tracking, segmenting, and revamping their messaging to match their audience. Sending the wrong message to the wrong audience is not only wasted time — it can also harm your relationship with potential customers.

Rob Manning is the Content Marketing Manager at Offerpop, where he heads up the creation and execution of content strategies.

Article courtesy of SocialTimes Feed

November 2015
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