Tag Archive | "manager"

Is Facebook video a threat to YouTube?

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In May, Facebook rolled out an update on releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. This indeed was a great update for marketers! Some brands still love listening to the term GRPs and it seems like Facebook is bridging the gap between TV and online video by introducing this measuring unit. But that’s not it.

Lately, I started noticing the number of views on some videos and it looks like the Facebook video view update is out!


So how is this going to affect advertisers/page owners?

If a brand has a YouTube channel, every video post is expected to have high number of views. Brands usually opt for the support of paid media and organic shares (depending on the content). Usually, YouTube videos are also promoted on Facebook, but now will this still be practiced? Once Facebook rolls out the video views in all markets, what will be the impact of users uploading videos on YouTube? Will there be a shift in user behavior? These are few questions brands and users will have to answer.

To experiment, i shared a video on Facebook that was uploaded on YouTube and a video that was uploaded on Facebook. As you can see, there is quite a significant difference in the size of the post.


Again, so how is this going to affect advertisers/page owners?

Well, it surely depends on what is the core objective of uploading the video and the nature of its content. If page owners plan to boost videos on Facebook, there is going to be quite a higher possibility of gaining more views in comparison to a video uploaded on YouTube. Advertisers will be forced to upload videos directly on Facebook, so as to have a bigger ad unit and expect more virality since the video will reside in a social space. Brands will now have to spend on both YouTube and Facebook to increase views, just in case organic shares aren’t working for them… OR may be just invest in one platform.

Moreover, the recent auto play feature Facebook rolled out was for a reason. They claimed “Growth in video views exceeded 50%from May through July of this year, and since June there has been an average of more than 1 billion video views on Facebook every day. Video on Facebook was built to be mobile firstand now more than 65% of video views are on mobile. And we’re just getting started.” (Source:Facebook)

Ofcourse, the user had no control on playing the video, thanks to the Auto-play feature.

A threat to YouTube?

I do not think this will affect YouTube drastically, however there will be damage. Facebook surely has differentiated between a video hosted on home ground and YouTube. Brands will now have to invest in both platforms or may be one takes it all. A game changer in the beginning …

Videos like Gangnam Style will be remembered to setting a record onlyon YouTube! Possibly, Facebook will roll out with something similar to Channels. Social measures will now include – Likes, Comments, Shares, Video Views (Facebook), Video Views (YouTube).

The Future is unknown but one thing is certain – If you don’t evolve, you dissolve. Facebook seems to have believed in this philosophy … keeping in mind new trends like WhatsApp and Snapchat are building their foot print, Facebook still manages to strive with active users.

So the million dollar (probably billion) question is, do you want more views on Facebook or YouTube?

Hameed Yousuf is the Digital Media Manager of BPG Maxus. This was originally posted on his LinkedIn account.

Top image courtesy of JuliusKielaitis / Shutterstock.com.

Article courtesy of Inside Facebook

Facebook testing Trending on iOS app search page

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mobiletrendingFacebook has been tinkering with search on mobile, testing variations similar to Graph Search, currently available on desktop.

But it appears that the Trending module has found another home on mobile.

Facebook is testing the Trending topic list on the iOS search page, as discovered by Inside Facebook reader Kristy Stevenson, Manager of Social Content & Community Development at Rockfish Interactive.

When an iPhone user goes to search for a page or a friend, below a list of recent searches is a list of trending topics currently popular on Facebook.

Facebook confirmed to Inside Facebook that it’s a test among certain mobile users, not a feature:

We’re testing improvements to search on mobile.

Mobile search has been a big topic for Facebook lately.

In June, Inside Facebook discovered that the site was testing a feature similar to Graph Search, and even tagged with Graph Search in the URL. Facebook denied that this was a mobile version of Graph Search, saying again that the company is testing improvements to search on mobile.

Readers: Have you seen this for either iOS or Android?

Article courtesy of Inside Facebook

Facebook wants to know why you hide ads

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Facebook users hide ads for several reasons, but now the site is making a greater effort to understand why.

Facebook announced today a few changes in the ad feedback process. When someone clicks to hide an ad, Facebook is making it easier for the user to explain why, such as the ad was irrelevant or repetitive. Facebook had been testing this process for quite some time, but now it’s fully rolling it out.

Product Manager Max Eulenstein explained the process in a blog post:

We’ve learned that the reason why someone hides an ad can be just as important as the hide itself. If someone doesn’t want to see an ad because it’s not relevant to them, we know we didn’t do a great job choosing that ad and we need to improve. If someone doesn’t want to see an ad because it’s offensive, it probably isn’t a good ad for other people on Facebook, either.

With this update, News Feed is going to take into account the reasons why people give us for hiding an ad. When we identify an ad like this, we’ll show it to fewer people on Facebook.

Facebook is also giving more weight to feedback from users who rarely give feedback. They figure that those who don’t speak up often must’ve really objected to an ad if they’re blocking it. Facebook noted that those who rarely hide ads ended up hiding 30 percent fewer advertisements after giving feedback:

We know that a small group of people share feedback less frequently than others, and this is especially true for ads. So, we’ll now weight feedback differently based on how often someone hides ads and other content in their News Feed. If someone hides things very rarely, we’ll consider that when we choose what to show them. If we think there is even a small chance they might hide an ad, we won’t show it to them. This affects the type of ads we show everyone, but has a bigger impact for people who don’t often hide ads.

Readers: How often (and why) do you hide ads in your News Feed?


Article courtesy of Inside Facebook

Glassdoor: Facebook rated No. 5 nationally in culture, values

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Facebook has been highly-rated by its employees for culture and values, coming in at No. 5 overall nationally in a new Glassdoor report.

Twitter, with an average rating of 4.5, actually took the top spot. Facebook employees rated the company an average of 4.3 (out of 5), in terms of the culture and values of the company.

Glassdoor community expert Scott Dobroski discussed with Inside Facebook what makes Facebook so special:

As number five on Glassdoor’s inaugural list of the Top 25 Companies for Culture & Values, Facebook employees report high satisfaction with many aspects of its culture. Tech companies are known for their laid-back, hacker cultures and Facebook is no different with its ‘move fast and break things’ mantra. Facebook employees report satisfaction with the open and transparent environment and enjoy the team-oriented atmosphere.

Here are some comments from Facebook employees on Glassdoor:

  • “Facebook truly values the important things in life (to me, at least). The culture and dialog is open about everything. Whether it’s with your manager, on your team or concerning a company-wide issue.” – Facebook User Operations Associate (location, n/a)
  • “This company really cares about its mission and people. It gives you the skills and opportunities to grow.” – Facebook Employee (location, n/a)
  • “Huge impact on billions of people while working with awesome, insanely intelligent coworkers at a pleasant office. Great free food and perks. Lots of autonomy and big problems to solve. Engineer-driven culture.” – Facebook Software Engineer (Menlo Park, CA)

Facebook placed tied for third overall in tech, trailing Twitter and Google:

  1. Twitter, 4.5 culture & values rating
  2. Google, 4.4
  3. Riverbed Technology, 4.3
  4. Facebook, 4.3
  5. National Instruments, 4.2
  6. Intuit, 4.1
  7. CDW, 4.1
  8. Apple, 4.1
  9. Citrix Systems, 4.0
  10. Adobe, 4.0
  11. NetApp, 3.8

Here’s a look at the top 25 companies overall, in terms of average employee ratings:


Article courtesy of Inside Facebook

What can the Facebook ad platform do for small businesses?

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Facebook has been going around the country, speaking with small business owners about ways to grow through the social network at Facebook Fit events. One of the most important figures, in terms of advertising for small businesses, is Facebook’s Director of Small Business — Dan Levy.

Levy talked with the 350-plus people on hand about what Facebook has to offer as not only an advertising channel, but a direct response option. Last year, Levy talked with Inside Facebook about how the small business segment is rapidly growing. Now that there are 30 million active small businesses with a page on Facebook, we caught up with Levy again to explore what’s next for advertisers.

Inside Facebook: Can you talk about how you feel the Facebook Fit events have gone so far?

Dan Levy: It’s been wonderful. We’ve always worked with lots of clients and small business owners, but to be able to put real human faces behind the numbers and human stories has been really helpful for us and really helpful for the business owners as well — to see that there’s real people at Facebook who care about their business and want them to succeed.

IF: Is this something Facebook wants to do more of in the future — getting that one-on-one interaction?

DL: We think business owners really want stuff to work. That’s the most important thing. We’re always going to make the core of what we do making the product as easy and as powerful as possible. We think if we’re going to reach all the businesses that we want to reach, it’s going to take a little bit more than that. This is a start in figuring that out. Whether it means more of these kinds of events, whether it means better support, or whether it means creating communities where they can help each other — we’re going to look at everything.

IF: Can you talk about the way that the small business ecosystem has grown over the past year?

DL: The growth is really exciting. There’s more than 30 million active small businesses on Facebook. More than 19 million are on mobile devices — we think mobile has been a big enabler. It’s easy to use. It’s really powerful. If you’ve got a mobile phone and a page, you’ve got a marketing strategy now. We think that, combined with the results that we can help deliver for businesses, has really accelerated the ecosystem for small businesses.

IF: It seems like you’ve been trying to target more of the novice advertisers. People who are on Facebook, but they haven’t advertised much, if at all. Is that where the strategy is going?

DL: We want to help all businesses and we want to deliver whatever they need. We’ve been moving more toward objectives to help them. If they’re an in-store business, how do we help them drive traffic in store? If they’re an online business, how do we help them drive conversions and track sales? If they’re a mobile app, how do we get them installs or engagement?

We do spend a lot of our time working with businesses that may just have a page, and maybe they’re going to move into advertising or maybe they’re just on Facebook as a user, but they haven’t created a page for their business. We’ve been making big investments in all of those things.

IF: What are some verticals that are really doing well now, with Facebook advertising?

DL: We’ve seen everything. Obviously, the direct response and e-commerce businesses are doing quite well. We think we have a really good, full, complete solution there. The mobile app install business is going really well. We’re seeing momentum in everything, and I think we’ll continue to see that as we continue to release solutions to help not just solve social marketing problems, but real marketing problems.

IF: What has been the response you’ve heard from small business owners at Facebook Fit?

DL: We’ve heard everything. I’d say the response has generally been very positive. You can search the hashtag #FacebookFit and get a really good sample of what people are posting on Facebook, Instagram and Twitter. We generally hear feedback, “Oh, I didn’t know about Custom Audiences, why isn’t everyone using this?” It’s this concept at a high level of it’s great to see that we care and it’s great to know about something I haven’t learned about yet, or a business that was an inspiration.

IF: When we talk next year, what do you think is going to be the big trend with small businesses?

DL: I think we’re going to be talking a lot about mobile. The same transition we saw in 2012 on the people side of the business is going to happen. Business owners are going to be using mobile tools more and more, and we want to be the place where they’re doing that.

IF: I know you’ve got Pages Manager and Ads Manager (within the main Facebook app). Do you think there could be another app or feature rolled out to help business owners?

DL: I think we’ll see. We’re excited about the Pages Manager app. There’s 10 million-plus people on it. We’re excited that the mobile Ads Manager has launched. That’s been out, what, a week? Clearly, they’re going to keep investing in it.

Readers: How often do you manage your page via mobile?

Article courtesy of Inside Facebook

Facebook to small businesses: Content is still king

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The most influential post that Dan Levy, Facebook’s Director of Small Business, ever saw was an ad for a house in Palo Alto. He said clicking on that ad led him to actually purchase the house pictured.

Levy spoke with roughly 350 small business owners, employees and entrepreneurs Tuesday morning at the final Facebook Fit event at the company’s headquarters in Menlo Park, Calif. This was the finale of the five-city tour, where Facebook spoke with 4,000 business owners across the country about how to find success via the social network.

As reach becomes harder to come by, small business owners on hand to speak said that the most important thing was creating engaging content and utilizing advertising to get that content in front of those who would be most likely to convert or sign up.

Levy discussed how many small businesses are seeing great return on investment from smart, targeted Facebook ads. He pointed out that Morgan Miller Plumbing, near Kansas City, Mo., has seen a 39x return on ad spend. Kay’s Designer Consignment in Florida has experienced a 30 percent lift in sales from Facebook advertising in the past 9 months.

Levy talked with attendees about how, with tools such as an enhanced mobile Ads Manager feature, Facebook wants to make it as easy to market through the site as it is to be a regular, everyday user:

We really want Facebook to be as easy to use (for business) as using Facebook as a person. You can just snap a picture and be on your way, getting back to your business.

Facebook also invited a few prominent small business owners to talk with those in attendance. Andrew Chau (Boba Guys), Julie Shenkman (Sam’s Chowder House), Amy Norman (Little Passports) and Nadia Aly (Scuba Diver Life) shared their experiences both marketing and advertising on Facebook, and how they were able to grow their business through the site.

All of them faced a common problem among marketers: how do you maintain a business presence on Facebook as reach dwindles? Norman said that she’s seen a decrease in organic reach on Little Passports’ Facebook page (which has spent $1 million on advertising through the site), but she’s not bothered by it:

I have seen a decrease in the organic reach and I’m completely OK with it. The reason for that is Facebook is changing its algorithms to make sure that people see the material that they want to see. If people aren’t clicking on my organic posts or sharing them, it’s because it’s not a great piece of content for them. As a Facebook user, I see things come through my feed that I really don’t want to see. If peoples’ feed is flooded with content that they don’t want to see, they’re not going to pay attention to the good content. For me, as a business owner, I’m OK with it. When I pay to advertise to get in front of everybody, it’s ROI-positive.

One of the main takeaways from the event was to keep content timely, engaging and relevant to your audience. What works for one business may fail for the next. Facebook representatives at the event suggested using A/B testing and trying out different post types to figure out what your audience wants to see most — then put some advertising dollars behind that.

Readers: If you manage a small business, what is your content management strategy?

Article courtesy of Inside Facebook

Docker Sells dotCloud to cloudControl To Focus On Core Container Business

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Clouds over a corn field.

LinkedIn Launches A Standalone Sales Navigator To Help Users With “Social Selling”

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Sales Navigator Lead Capture

Facebook launches Ads Manager for mobile

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Now Facebook advertisers have a more reliable way to monitor ad performance on mobile devices. Facebook announced today that it is introducing Ads Manager to mobile.

Through the iOS or Android apps (or the mobile website), advertisers can use Ads Manager to:

  • Pause or resume campaigns
  • Edit budgets and schedules
  • View insights
  • Respond to alerts

Facebook described this new capability in a blog post:

Once these features are rolled out to your account, you’ll be able to access Ads Manager on mobile from the Ads Manager bookmark in your Facebook app. We’ll begin rolling this out globally in the coming days, and expect this feature to be available to all advertisers by the end of the summer.

Article courtesy of Inside Facebook

FbStart update: 17 companies offering support, 500 developers in program

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Facebook’s FbStart program, aimed at helping startup app developers find success on the platform, is growing. The social network announced that there are now 17 companies who have joined Facebook in offering help and support to newer developers.

Braintree, Appmethod and Get Satisfaction are the newest of FbStart’s 17 partners, which offer up to $40,000 in services. So far, the program has accepted more than 500 developers in 63 countries.

Facebook Product Marketing Manager Kevin Prior blogged about FbStart’s progress:

Braintree offers a payments platform to help apps accept payments from people, while Appmethod makes it easy to build native cross-platform apps with a single codebase. With Get Satisfaction, you can build an online customer engagement community, helping you connect directly with your customers.

Over the past month we’ve been reviewing applications for the program, selecting high quality mobile apps with the potential for continued growth that can immediately start taking advantage of the program and benefits. In just over a month’s time, we have already accepted more than 500 startups from 63 different countries. Over half of the accepted startups were from outside the United States.

Mobile apps already accepted into the program will hear from us shortly about these additional partners and their benefits. We are planning year-round engagement and events for our startup members, and will have more to share soon.

Startup developers can still apply for FbStart (though sports are filling up quickly) by clicking here.

Photo by Praneendra Kuver for Inside Facebook.

Article courtesy of Inside Facebook

October 2014
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