Tag Archive | "manager"

Social Media Jobs: Cynthia Rowley, DiversityInc

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This week, Cynthia Rowley is hiring a social media/community manager, while DiversityInc needs a content manager. Allied Health Media is seeking a community relations manager, and Mint-X is looking for a social media community manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes Feed

Social Media Jobs: The Woods & Co., 87AM

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This week, The Woods & Co are hiring a social media coordinator, as well as an account executive. Meanwhile, 87AM needs a social media strategist and SheKnows Media is on the hunt for a social media editor/manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes Feed

Inside Facebook’s top stories of 2014: Part II

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We’re recapping the top stories on Inside Facebook from 2014. Part I of our year in review was posted yesterday, and now we’re on to the second half of the year. This is when Facebook officially announced that messages would be pulled from its main app, when Facebook penalized pages for like-gating and when the company re-launched Atlas.


7/3 — Facebook admits month-long ‘discrepancy’ in reported reach, engagement metrics

7/14 — How to refine your audience when boosting a Facebook post

7/16 — Facebook launches Ads Manager for mobile

7/28 — Facebook Pulling Messages from iOS, Android Apps in Favor of Messenger

In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app. As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.

7/28 — Deadline for Closing of Facebook’s WhatsApp Acquisition Pushed Back by One Year


8/8 — Facebook is demolishing the like gate

8/12 — How Facebook’s Instagram integration could rock the industry

It’s been over two years since Facebook acquired Instagram, and the social giant has finally dropped a big clue about how it might integrate the photo-sharing platform. If a recent test proves to be a precursor to a bigger strategy to come, Facebook could position itself as a marketing ecosystem that will challenge everyone – Google, Twitter, etc. – to catch up.

8/13 — The Facebook marketing free ride is over

In years past, many pages on Facebook could do all right in terms of driving sales and traffic to websites without using advertising. But now, as more pages become serious Facebook marketers, you’re battling for diminishing space in your audience’s News Feeds. Demand for impressions, views and clicks is higher than ever, while the supply of News Feed space hasn’t grown to keep up.

So while Facebook is financially free if you want to chat with friends and look at cat memes, if you are using Facebook as a tool to grow your business, advertising needs to be part of the plan.

8/26 — Instagram launches Hyperlapse, an iOS time lapse video app

8/27 — Facebook to mobile users: Get the facts about Messenger


9/8 — View Counts Coming to Facebook Videos

9/18 — News Feed algorithm change: improving timeliness of posts

We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.

9/19 — Custom Audiences update: No more ‘scraping’ Facebook user IDs

9/29 — Facebook announces the new Atlas: a cross-platform ad network


10/7 — New Facebook ad objective: Local awareness

10/13 — Facebook comments: Now with stickers

10/14 — How to: Block event and game requests on Facebook

10/22 — Facebook changing PMD program to Facebook Marketing Partners

10/30 — Deleting your Facebook page is foolish


11/7 — News Feed change: Facebook makes it easier to unfollow (and re-follow) people, groups and pages

News Feed settings will now show a list of the top people, Pages and Groups that you’ve seen in your News Feed over the past week. You can choose to sort by people, Pages or Groups posts, or see an overall summary. Unfollow any friend, Page or Group if you don’t want to see their stories in your News Feed. You can also see who you’ve unfollowed in the past and can choose to re-follow them at anytime.

11/12 — Facebook invites you to ‘Say Thanks’

11/17 — Facebook to page owners: Quit spamming News Feed with sales pitches

11/18 — Facebook creates FB Techwire, a resource for tech journalists

11/26 — Adoption of Facebook’s Atlas growing quicker than Google’s DoubleClick


12/1 — Posting a status update will not protect your Facebook privacy

12/11 — Facebook brings call-to-action buttons to pages

12/22 — Looking ahead: Facebook strategy for 2015

Article courtesy of Inside Facebook

Study: Facebook ad conversions spiked weekend before Black Friday

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Many Facebook advertisers started sequencing their content well before Black Friday or Cyber Monday, and it appears to have paid off. Facebook Marketing Partner Marin Software noticed that there was a curious spike in conversions from Facebook ads (as well as cost per click) around Nov. 21.

Oddly enough, the clickthrough rate of Marin’s clients’ ads dove around that time, before continuing its ascent on Thanksgiving.

Marin Software Senior Manager of Global Communications Greg Kunkel talked with Inside Facebook about this odd spike. He said that last year, Marin Software noticed an uptick in key performance indicators two weeks or so before Thanksgiving. They wanted to see if this year held a similar trend.


Marin compared the results with search advertising, finding that the conversions from Google ads (especially on desktop and tablets) dipped a few days before Thanksgiving jumping back up.

Kunkel talked about how sequencing Facebook ads earlier may have led to the jump in conversions the weekend before Thanksgiving:

I think, essentially, there’s peaks and valleys all the time. When it comes to Facebook, and something we saw in our data last year when we found spikes two weeks before Thanksgiving, it really seems to be that there’s action on Facebook prior to Black Friday, which advertisers should take advantage. My speculation on that is that basically, with Facebook in particular, they’re on there and interacting prior to the holiday, and they’re using it more for research or to get ideas for gifts.

Here’s a look at the clickthrough rate throughout November, showing the odd dip around the same time conversions rose:

unnamed-1Readers: Did you notice any odd conversion or CTR stats last weekend?

Holiday marketing tips from Facebook

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This is arguably the busiest time of a marketer’s year, with Cyber Monday going on today and a few more weeks until Christmas.

Other companies have discussed with Inside Facebook how important (yet costly) advertising and marketing on Facebook can be during the holiday season.

Facebook itself reached out to Inside Facebook, offering five key holiday marketing tips for getting the most in the hyper-competitive News Feed, such as using link ads and utilizing effective targeting techniques.

Here are the tips from Facebook:

  • Plan ahead: Organize Facebook campaigns around popular holidays to make ads more timely and engaging. Choose holidays that are most relevant to your business, and schedule ads in advance.
  • Use link ads: Take people from your ads to your site in just one simple click with link ads. Linkads featuring large, clickable images, text and call-to-action buttons seamlessly direct people from their mobile devices or desktops to any page on your site. Tips on how to use link ads can be found here.
  • Improve your creative: Create eye-catching, holiday-themed posts. Include bright images, clear and concise language, and smooth transitions to your site.
  • Target your ads: Facebook provides you with tools to help you target and reach the right customers – new and existing – at the right time. Target your ads based on age, gender, location, interests behaviors and more. Test different content, images and promotions for separate audiences to see what works. Learn about basic targeting options available here.
  • Know what’s working, change what isn’t: Take advantage of Facebook’s Ads Manager to monitor and track the success of your ads performance. Ad Manager allows you to optimize your budget, test your strategy and measure your ROI.

Image courtesy of Shutterstock.

Article courtesy of Inside Facebook

From Messenger to Slingshot to Paper to Rooms: How successful are Facebook’s new apps?

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Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook!

Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled.

Instagram and WhatsApp (acquired respectively in April 2012 and February 2014) are two other social apps also with phenomenal audience success, although several notches below. They’re not profit centers yet and will not be discussed here.

What about the blue giant’s mobile diversification strategy beyond the main app and purchased successes?

We won’t consider the challenges of monetization here, only the one of user base growth that is so crucial in the social media sector by virtue of the network’s effect. In any event, today being able to capture a large and sticky audience is enough to guarantee monetization in one way or another at some point in the eyes of the Silicon Valley barons.

We won’t look into apps intended for a restricted public such as Facebook Mentions (for public figures and organizations) and Facebook Pages Manager (for marketers). We’ll also leave Home aside as it’s a very unique Android-only app, (it lets Facebook take control of the home screen).

To date, Facebook Inc. has launched 9 apps for the general public:

  • Facebook Messenger (launched in August 2011, 200 million monthly users in April 2014, between 500 million and 1 billion downloads from Google Play to date, and also the most downloaded app in the US across all sectors on Android and iOS this month according to App Annie)
  • Facebook Camera (launched in May 2012, presented by the media as the answer to Instagram, shut down in May 2014)
  • Facebook Poke (launched in December 2012, presented by the media as the answer to Snapchat, shut down in May 2014)
  • Facebook Paper (launched in January 2014 only for iOS, the 30th most downloaded news app in the US this month, but absent from the top 1500 overall as well as the social media top 1500)
  • Slingshot (launched in June 2014, presented by the media as the second answer to Snapchat, less than 500,000 downloads from Google Play to date, and 530th most downloaded photo/video app in the US this month)
  • Bolt via Instagram (launched in July 2014, approximately the 150th most downloaded photo/video application this month in the secondary markets where it has been launched like in South Africa or Malaysia)
  • Hyperlapse via Instagram (launched in August 2014 only on iOS, 60th most downloaded photo/video app in the US this month and 645thin the US overall standings)
  • Facebook Rooms (which was just launched at the end of October 2014)
  • Facebook Groups (launched earlier this week)

How to make sense of all these mobile experiments ?

First, it is beneficial to first read the “Gospel According to St. Mark,” from which it appears that Facebook Inc. is a 3-stage rocket:

  • The original Facebook, which is racing far ahead.
  • The big audience successes that are Instagram, WhatsApp and Messenger, “They will probably be the next things that will become businesses at Facebook. But you want to fast-forward three years before that will actually be a meaningful thing.”
  • Everything else, which is assigned to the new “Creative Labs” launched in January 2014, and or which Mark Zuckerberg is happy to take his time. “Maybe in three to five years those will be in the stage where Instagram and Messenger are now.”

It is therefore understandable that Messenger must be separated from the 7 other applications mentioned earlier because for them, it appears, there is no hurry.

To explain just that, Josh Miller, Rooms Product Manager, likes to refer to Twitter founders  (“Look, a year and half in with Twitter, we weren’t really sure if it was working. The growth was kind of flat,”) and even Snapchat (“Evan Spiegel, the founder of Snapchat, tweeted me that Snapchat took a year before it had any growth at all, and a lot of products these days he thinks see this unnecessary pressure to grow quicker.”)

Facebook’s mobile strategy must also be seen through this duality:

A. “The great unbundling,” or the creation of applications specifically focused on single popular features from desktop Facebook,  so as to increase their use on mobile by making them faster to load and more frictionless. These applications would require users to login with their Facebook account.

B. Experimenting with new concepts while questioning the sacrosanct Facebook login.

Now let’s look at Rooms, launched just weeks ago. On Rooms, you can create a mobile-friendly discussion board without the need for a Facebook account or even an email address to sign up! This is a revolution for Facebook!

Rooms isn’t an application where to be anonymous like on Secret. Facebook distinguishes the anonymity of the “pseudonymity.” And for Josh Miller, Rooms Product Manager, the danger doesn’t come from pseudonymity or anonymity per se, rather from from a lack of regulation. This is another new lottery ticket, and once again chances to succeed are very slim.

So it’s not easy for Facebook to create new successes by itself on mobile outside of the “big blue app.” Buying out each new shooting star at very high prices is a radical way to stay in the game. But are there other ways?

One might think that with Facebook’s audience, it would be a no brainer to launch new applications in the blink of an eye by promoting them a bit. But this is actually very misleading, because before even considering doing so, there must be evidence of the new app’s stickiness, otherwise it’s like trying to fill up a leaky barrel in vain. So it comes down to the same problem: uncovering a concept that gets an audience to come and come back.Cross-promotion on Facebook, as exemplified to an extreme extent with Messenger, can and should therefore only be used to kickstart a concept with proven retention.

Along with the “great unbundling,” here’s what Facebook could do if it was ready to dance with Machiavellianism: why not repeat the strategy initiated with the Poke application, but push it all the way through?

That is, Facebook should make sure to watch the latest trending social apps, detect which ones are not far off an exponential growth, then copy them as much as the law will allow, and finally promote these copies through Facebook advertising.

This must be done quickly enough to prevent the originals from going mainstream. Facebook will inevitably risk lawsuits, but very cynically this approach should prove less costly than a buyout once it is too late, and provided the target is also up for sale (remember Snapchat).

When the Poke app was launched, Snapchat, although growing strongly, wasn’t even in the top 500 most downloaded photo apps in the US. If Poke, which copied Snapchat almost to perfection, didn’t require a Facebook login, and if Facebook had continued to promote it to the right target audience as it could have, its chances to overtake the original app would have been significantly augmented.

It must be said that this strategy is not laudable, and we hope for Facebook to find its next social hit on its own, but this pragmatism à la Rocket Internet sadly appears to be the most rational and economical strategy to prevent new entrants from stealing the prize in the next social super-jackpot.

Thomas Jestin (@ThomasJestin) is the co-founder of Facebook Markeiting Partner @KRDS, an international social and mobile agency.

Article courtesy of Inside Facebook

News Feed change: Facebook makes it easier to unfollow (and re-follow) people, groups and pages

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Facebook on Friday introduced easier ways for users to unfollow and re-follow pages, groups and people and control what gets into their News Feed.

By accessing the settings menu, News Feed will also show you whose posts you’ve seen the most of — breaking it down into people, pages and groups.

Greg Marra, a Facebook Product Manager, wrote about these changes in a blog post:

News Feed settings will now show a list of the top people, Pages and Groups that you’ve seen in your News Feed over the past week. You can choose to sort by people, Pages or Groups posts, or see an overall summary. Unfollow any friend, Page or Group if you don’t want to see their stories in your News Feed. You can also see who you’ve unfollowed in the past and can choose to re-follow them at anytime.

By tapping the top-left corner of a post, users can opt to see less in News Feed from that person, page or group. Previously, hide post, hide all and unfollow were the only options, along with unlike the page. If someone still wants to see some content (or just the most important stuff) from a friend, they can choose this.

Here’s a video explaining how this all works:

Readers: What do you think of this?

Article courtesy of Inside Facebook

Instagram selfies, Facebook ads to play a big part in holiday shopping season

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Retailers are coming around to the power of Facebook’s targeted advertising. Facebook Marketing Partner Offerpop feels that with innovations such as the Buy button and more ways to drive direct commerce, Facebook will be a major factor in Q4, when many companies ramp up advertising for the holidays.

Offerpop is also bullish about Instagram, where brands will tap into user-generated content.

Mairead Ridge, Offerpop’s Senior Marketing Manager, talk with Inside Facebook about how the sentiments about Facebook’s ability to deliver ROI are changing in time for the holiday shopping season:

Recently, there’s been a sense from marketers that Facebook is on the decline. It’s tougher than ever to get organic reach. We’ve heard a lot of brands and marketers react to that. But what we’re seeing is that there’s still ROI out there for brands that are using Facebook’s ad platform and organic tactics out there to drive reach and site traffic and sales. I think everybody that experimented with the platform for a long time is starting to see better and better results from their efforts.

According to a recent Offerpop survey, 92 percent of marketers polled planned to spend most of their social budget on Facebook.

One of Facebook’s properties, Instagram, is also expected to play a huge part in brands’ strategies for the next few months. Marketers in the aforementioned survey pointed to Instagram as the breakout social network of 2014, beating out Vine and Snapchat.

What do brands want from Instagram? Your selfies, Ridge explained:

We’re seeing a lot of retailers take advantage of Instagram. It’s really the ideal channel for retail brands because when retailers are selling a variety of items, there’s all this great context that exists out there. Customers are purchasing the items and then, particularly for fashion retailers, taking selfies with the times and sharing them across Instagram. You can see brands taking advantage of this by running campaigns with branded hashtags. It then occurs to the users to take photos and the brands can take advantage of all that content and be able to pull it in to a branded experience on their website or Facebook or wherever they want to pull in those selfies.

Ridge also said that video will be vital for retailers this holiday shopping season, not only on Facebook, but Instagram too. She noted that 9 of 10 Instagram video shares also happen on Facebook, giving brands the incentive to truly be cross-channel with their marketing campaigns this season.

Ridge noted some brands that really connected well with customers last shopping season:

  • Sak’s Fifth Avenue, through Offerpop’s Deals app, incentivized fans for sharing coupons by offering Black Friday discounts.
  • Aerosoles held a photo contest, inviting fans and customers to share photos of themselves in Aerosoles shoes for the chance to win a $500 shopping spree.
  • Keurig posted exclusive Cyber Monday deals to Facebook, specifying one-day offers.
  • Banana Republic asked fans and customers to take photos of themselves wearing Banana Republic clothing, hashtagging the photos #ThisIsGlam and #Selfie across Facebook and Instagram. Any photos using both hashtags were entered into a contest for a $500 shopping spree.

Readers: Do you think Instagram will play a major part this holiday shopping season?

Top image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Is Facebook video a threat to YouTube?

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In May, Facebook rolled out an update on releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. This indeed was a great update for marketers! Some brands still love listening to the term GRPs and it seems like Facebook is bridging the gap between TV and online video by introducing this measuring unit. But that’s not it.

Lately, I started noticing the number of views on some videos and it looks like the Facebook video view update is out!


So how is this going to affect advertisers/page owners?

If a brand has a YouTube channel, every video post is expected to have high number of views. Brands usually opt for the support of paid media and organic shares (depending on the content). Usually, YouTube videos are also promoted on Facebook, but now will this still be practiced? Once Facebook rolls out the video views in all markets, what will be the impact of users uploading videos on YouTube? Will there be a shift in user behavior? These are few questions brands and users will have to answer.

To experiment, i shared a video on Facebook that was uploaded on YouTube and a video that was uploaded on Facebook. As you can see, there is quite a significant difference in the size of the post.


Again, so how is this going to affect advertisers/page owners?

Well, it surely depends on what is the core objective of uploading the video and the nature of its content. If page owners plan to boost videos on Facebook, there is going to be quite a higher possibility of gaining more views in comparison to a video uploaded on YouTube. Advertisers will be forced to upload videos directly on Facebook, so as to have a bigger ad unit and expect more virality since the video will reside in a social space. Brands will now have to spend on both YouTube and Facebook to increase views, just in case organic shares aren’t working for them… OR may be just invest in one platform.

Moreover, the recent auto play feature Facebook rolled out was for a reason. They claimed “Growth in video views exceeded 50%from May through July of this year, and since June there has been an average of more than 1 billion video views on Facebook every day. Video on Facebook was built to be mobile firstand now more than 65% of video views are on mobile. And we’re just getting started.” (Source:Facebook)

Ofcourse, the user had no control on playing the video, thanks to the Auto-play feature.

A threat to YouTube?

I do not think this will affect YouTube drastically, however there will be damage. Facebook surely has differentiated between a video hosted on home ground and YouTube. Brands will now have to invest in both platforms or may be one takes it all. A game changer in the beginning …

Videos like Gangnam Style will be remembered to setting a record onlyon YouTube! Possibly, Facebook will roll out with something similar to Channels. Social measures will now include – Likes, Comments, Shares, Video Views (Facebook), Video Views (YouTube).

The Future is unknown but one thing is certain – If you don’t evolve, you dissolve. Facebook seems to have believed in this philosophy … keeping in mind new trends like WhatsApp and Snapchat are building their foot print, Facebook still manages to strive with active users.

So the million dollar (probably billion) question is, do you want more views on Facebook or YouTube?

Hameed Yousuf is the Digital Media Manager of BPG Maxus. This was originally posted on his LinkedIn account.

Top image courtesy of JuliusKielaitis / Shutterstock.com.

Article courtesy of Inside Facebook

Facebook testing Trending on iOS app search page

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mobiletrendingFacebook has been tinkering with search on mobile, testing variations similar to Graph Search, currently available on desktop.

But it appears that the Trending module has found another home on mobile.

Facebook is testing the Trending topic list on the iOS search page, as discovered by Inside Facebook reader Kristy Stevenson, Manager of Social Content & Community Development at Rockfish Interactive.

When an iPhone user goes to search for a page or a friend, below a list of recent searches is a list of trending topics currently popular on Facebook.

Facebook confirmed to Inside Facebook that it’s a test among certain mobile users, not a feature:

We’re testing improvements to search on mobile.

Mobile search has been a big topic for Facebook lately.

In June, Inside Facebook discovered that the site was testing a feature similar to Graph Search, and even tagged with Graph Search in the URL. Facebook denied that this was a mobile version of Graph Search, saying again that the company is testing improvements to search on mobile.

Readers: Have you seen this for either iOS or Android?

Article courtesy of Inside Facebook

January 2015
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