Tag Archive | "manager"

An Inside Look at Facebook’s New Ads Manager iOS App

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Sorry Android friends, Facebook’s Ads Manager is not ready for you yet. Power Editor geeks, this is not a replacement, but a handy app to manage stats and boost posts.

But everyone else who is trying to grow their business on Facebook, you’re in luck! No need to lug your laptop around to manage your Facebook ads, except for set-up tasks and deep reporting, when you really don’t want to be using your phone.

Agencies and consultants can now simplify their client work, since boosting posts is easy and effective. Any simple tasks you can do quickly on your iPhone — especially convenient if you want to use your phone’s photo library. You can choose to receive notifications, but if you’re already getting them in email and on desktop, this could be overkill.

Michael McEuen agrees, sharing his thoughts on the convenience the new ads manager offers:

google profileAnyone whose ran multiple FB ad campaigns in the past likely has war stories. Memories of rushing home from a restaurant or bar to turn off a rouge campaign over the weekend. The mobile Ads Manager puts a Marketer’s mind at ease, allowing for quick edits on the fly.

Let’s take a peek at the interface.

Here’s the internal Portage ad account.

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You’re limited in the number of objectives you can choose from. But most of your ads will be boosting (promoting) posts, anyway, if you’ve got a solid funnel nurture strategy.

Let’s boost a post

Note: promoting website clicks and local awareness has a similar flow — perfect for small biz owners on the go.

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If you’ve done your homework and created your saved audiences properly, you need only select the content:

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Then the audience you want to see it (we want to target Infusionsoft customers).

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And set your budget and scheduling details:

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It’s that easy!

If you have a lot of accounts or an agency managing clients through Business Manager, you’re still going to need your desktop.

But this will save you a ton of time.

Article courtesy of SocialTimes Feed

Social Media Jobs: Bose, Haute Living, NYC Dept of Health

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This week, Bose is hiring a global social media manager, while Haute Living needs a social media manager. The NYC Department of Health is seeking a social media specialist, and Skirt Public Relations is looking for a social media manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes Feed

Social Media Jobs: Brilliant Bicycles, Federated Media

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This week, Brilliant Bicycles is hiring a community manager, while Federated Media needs a social strategy director. Loyola Press is seeking a social media specialist, and Creative Media Marketing is looking for a community manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes Feed

Pinterest Adds App Pins on iOS

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Pinterest is great for discovering a new recipe, an old dress or an inspirational quote. But now, you’ll be able to find relevant apps through the site as well. For Pinterest app users in the U.S. on iPhones and iPads, users can now discover and download apps through Pins.

Product Manager Julie Black explained in a blog post:

Now if you’re on your iPhone or iPad, you’ll see another kind of Pin: app Pins. Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest.

When you come across an app Pin, tap Install to download the app right to your iPhone or iPad without ever leaving Pinterest (you’ll only see app Pins when you’re using the Pinterest app on your iPhone or iPad).

Anyone can add a Pin to an app, but Pinterest has some tips for developers:

These new App Pins are part of Rich Pins, our broader effort to make Pins more useful. We’ve already added recipe, article, product, place and movie Pins to help people take action on the things they care about.

With more than 75% of traffic to Pinterest coming from mobile devices, we wanted to make finding apps for all types of interests a little bit easier.

When you come across an App Pin in the wild on an iOS device, you’ll see an app icon right on the Pin as well as an install button. Tap the button to download the app right to your iPhone or iPad.

Readers: What do you think of App Pins?

Article courtesy of SocialTimes Feed

More Space for Facebook in Menlo Park, New York, Singapore

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BigManInSmallOffice650Expansion aplenty continues at Facebook, as news broke of the company acquiring more property adjacent to its headquarters in Menlo Park, Calif., as well as adding space to its New York office and moving to a larger location in Singapore.

Silicon Valley Business Journal reported that Facebook purchased a 56-acre industrial park directly south of its Menlo Park headquarters from Prologis, for an estimated $400 million.

The Prologis Willow Park complex may not necessarily be earmarked for more office space, however, with Silicon Valley Business Journal reporting that options such as mixed-use housing, retail and a hotel are on the table.

Facebook director of real estate John Tenanes spoke with Silicon Valley Business Journal, saying:

We feel you just can’t build a corporate campus: It has to be integrated into the community.

Facebook will continue to grow over time, and there’s a limited supply of land. This is really looking at our future.

If you go to the grocery store, you have to go to Safeway, and it takes 30 minutes. Our employees want to go to the grocery store. The neighbors want to go to the grocery store.

We’ve been involved. We’ve listened. We know what they’re looking for in terms of their needs.

We need to get our work done. How you do that is you work together. We think the way this visioning plan will come out there will be opportunities for mixed use, retail, that is public. Potentially, we’ve talked about grocery stores and retail and perhaps other things.

Tenanes also addressed concerns over the environmental and logistical impact of Facebook’s expansion, telling Silicon Valley Business Journal:

We think there is a way to (connect Facebook’s Menlo Park sites). We can create pedestrian paths, use the inactive Dumbarton rail line in some way and potentially build bike bridges. There will be many different options for both neighbors and Facebook employees to get back and forth.

Imagine people riding their bikes, running, or using (the Dumbarton rail line) for walking their dog to Redwood City. Wouldn’t it be great if someone came up with an idea on how to activate it?

We see other opportunities that promote the community, including the possibility to close the Bay Trail gap (a 1.5-mile gap on the San Francisco Bay trail, where bicyclists and pedestrians must share a sidewalk-free street with cars). Fixing the gap would improve traffic and provide a nice connection to the area — something we see as an important project.

Menlo Park City Manager Alex McIntyre weighed in on Facebook’s plans with Silicon Valley Business Journal, saying:

I tell people Facebook’s here to stay, and they’re going to become something very different from what they were in their infancy.

I think the notion of the insular campus — they do have that right now, and there’s a reason for it. But they also acknowledge they can’t come in and keep expanding and put the fence bigger and bigger. They are listening to that.

From what I understand, Facebook is not looking to move in tomorrow. This is going to be a long process. Where there’s employment value — if we can retain it, or if we need to relocate it — that would be great.

Menlo Park economic development manager Jim Cogan added:

I think their taking part in and supporting the general plan speaks to their interest in doing what the city and community wants. The exciting thing is, we have the ability to do something that’s radically different from any other campus of any other employer.

The company announced in late December that it would begin work on one of the buildings in the 59-acre, 10-building site at 300 Constitution Ave. in Menlo Park, Calif., its “third campus,” which it acquired from TE Connectivity last June, while formulating a “master plan” for the other nine buildings.

As for the Big Apple, The Real Deal reported that Facebook signed a lease to add 80,000 square feet to its existing offices at 770 Broadway, giving the social network the entire 15th floor — the building’s penthouse space — and bringing its total space in the building to 270,000 square feet.

Facebook officially introduced its New York space, designed by renowned architect Frank Gehry, last November.

Finally, in Singapore, The Business Times reported that Facebook is “in advanced stages of negotiations” to sign a lease for some 70,000 square feet in South Beach Tower, which would basically double its current space at 158 Cecil St.

The Business Times reported that construction on the 34-story South Beach Tower wrapped during the fourth quarter of 2014, and a temporary occupation permit must be secured from the Building and Construction Authority.

Readers: What do you think about all of this expansion?

Image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

The Mindset, Skillset, Dataset Approach to Social Media

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Social media is known to be an addictive medium and can be a performance deflator at work. But it also represents a big area of opportunity for marketers who want to target market based on social media data. The problem? Social media is comprised primarily of unstructured data, which is difficult to analyze.

A new approach called Mindset, Skillset, Dataset can help marketers make sense of complex social media data. Mindset refers to the ability to think beyond a certain frame of reference and look at the bigger ‘Why’ of solving a particular problem. Skillset refers to analytical techniques and tools that can be used to solve a particular problem. And Dataset refers to the copious amount of data generated from social media.

The availability of data and skillsets/technique is almost never an issue. Typically, it is the right mindset that’s lacking. Here are some tips for getting in the right frame of mind:

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Mindset 1: Unearth Patterns – Look for deeply enmeshed patterns from an apparently innocuous dataset

Social media, due to its inherent nature of people and chatter, often contains deeply enmeshed underlying patterns that might not be immediately visible. These patterns can evolve to become treasure troves of predictive knowledge about a particular event. Google’s Flu Trends is a perfect example of identifying patterns and using them to predict the intensity of a particular event.

Flu Trends aggregates Google search queries on influenza for more than 25 countries based on user searches. As it turns out, when aggregated, individual searches can be a powerful indicator of flu occurrence in a given place.

From a skillset point of view, some of the analyses that help unearth these patterns are as follows:

  • Social networks analysis/mining
  • Tagging/links/graphs analysis and mining
  • Community detection and evolution
  • Influence, trust and privacy analysis
  • Social media monitoring/analysis

Mindset 2: Understand Opinions – Analyze opinions and categorize user sentiments

People used to share their secrets and sorrows with their best friends prior to the onset of social media. Now, social media listens to everything. This enormous amount of emotico-temporal data yields insights into how a particular set of users feel about a new/existing product. It can help validate and supplement the findings on problem areas for a specific product/brand done using surveys or other analytical models.

One of the leading South American personal healthcare products company adopted a new business model and wanted to understand market reaction to the change. With only a shoestring budget for analytics, they decided to study consumer sentiment on social media. It turned out to be a superior and accurate tactic, partly owing to the volume of data on the web from affected customers. The analysis helped the company understand that suppliers and middle agents were feeling very negative about this new model because it lowered margins for them, while end consumers were delighted due to the drop in overall prices.

From a skillset point of view, some of the analyses that can help understand sentiment are as follows:

  • Opinion extraction/classification/summarization/visualization
  • Temporal sentiment analysis
  • Cross-lingual/cross-domain sentiment analysis
  • Irony detection in opinion mining
  • Wish analysis
  • Product review analysis

Mindset 3: Establish Relationships – Define, measure relationships and potential connections across users

Establishing connections and similarities across user groups serves to solve two unique problems – one, how to find small, cohesive groups whose actions are of the same nature; and two, how to identify the underlying factors for these visibly unexplainable relationships. Unlike structured data analysis where similar people are associated based on a set of continuous/categorical variables, in the social media world, the data is unstructured and undefined. Establishing connections and causal linkages is an enormous challenge.

Facebook’s News Feed and Google’s Pagerank algorithms are stellar examples of creating these connections. Facebook makes friend suggestions based on a number of novel approaches including:

  • Social search algorithms
  • Social ranking
  • Multi-entity search
  • Multifaceted search
  • User modeling and personalization in social media

Mindset 4: Design Recommenders – Code and create socially intelligent systems

Leveraging social media and building predictive capabilities using this data enables teams to design socially aware intelligent systems that can perform a variety of tasks from understanding users’ emotional needs to delivering the right products. This capability arises solely out of the system’s power to understand each user’s state of mind, comparing compare it with a similar set of users who have undergone the same set of changes.

Social recommendation engines can strongly supplant traditional RFM (Recency, Frequency, Monetary) based propensity models, at least for a specific target demographic. These engines can help unearth the actual needs behind an emotional ask and also act as advisors by suggesting products that trusted friends or relatives have bought recently for the same purpose.

Some of the analyses that can help in this scenario are:

  • Social recommender systems
  • Semantic social media filtering
  • Market analysis
  • Cross-lingual/cross-domain social intelligent systems

Takeaways and Action Plan

One quick start idea would be to look at currently available traditional social media metrics and smartly redefine and reuse them to directionally answer the questions above. Once enough credibility is obtained in the sanctity of these metrics and definitions, tailor-made solutions can be deployed via one of the many statistical and data-mining-friendly languages like R/Python/Scala, which can enhance and enrich the entropy of information available through social media data.

A more long-term solution to this seemingly complicated set of exercises would be to have a dedicated social media listening center, manned by a small team of decision scientists. The team can start with a wide range of social media listening tools available in the market, which can later be tweaked, personalized and custom-made for an organizations’ demands – to eventually become a virtually intelligent social watch man. This man-machine interface will serve to be the singular platform for all kinds of social media extreme experimentation.

The important take away should be the fact that organizations should be careful about not drowning in the deluge of enormous social media data, but manage to stay afloat with the aid of new mindsets and novel skillsets. It is imperative to ask the right questions rather than design for wrong answers. Organizations must realize now that social media is no longer a light-sucking black hole; with enough dimensions at your disposal and a changed perspective – social media data is bursting to give us answers to questions we have not yet dared to ask.

By Kshira Saagar, Client Engagement Manager, Mu Sigma

Article courtesy of SocialTimes Feed

Social Media Jobs: Cynthia Rowley, DiversityInc

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This week, Cynthia Rowley is hiring a social media/community manager, while DiversityInc needs a content manager. Allied Health Media is seeking a community relations manager, and Mint-X is looking for a social media community manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes Feed

Social Media Jobs: The Woods & Co., 87AM

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This week, The Woods & Co are hiring a social media coordinator, as well as an account executive. Meanwhile, 87AM needs a social media strategist and SheKnows Media is on the hunt for a social media editor/manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Article courtesy of SocialTimes Feed

Inside Facebook’s top stories of 2014: Part II

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We’re recapping the top stories on Inside Facebook from 2014. Part I of our year in review was posted yesterday, and now we’re on to the second half of the year. This is when Facebook officially announced that messages would be pulled from its main app, when Facebook penalized pages for like-gating and when the company re-launched Atlas.

July:

7/3 — Facebook admits month-long ‘discrepancy’ in reported reach, engagement metrics

7/14 — How to refine your audience when boosting a Facebook post

7/16 — Facebook launches Ads Manager for mobile

7/28 — Facebook Pulling Messages from iOS, Android Apps in Favor of Messenger

In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app. As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.

7/28 — Deadline for Closing of Facebook’s WhatsApp Acquisition Pushed Back by One Year

August:

8/8 — Facebook is demolishing the like gate

8/12 — How Facebook’s Instagram integration could rock the industry

It’s been over two years since Facebook acquired Instagram, and the social giant has finally dropped a big clue about how it might integrate the photo-sharing platform. If a recent test proves to be a precursor to a bigger strategy to come, Facebook could position itself as a marketing ecosystem that will challenge everyone – Google, Twitter, etc. – to catch up.

8/13 — The Facebook marketing free ride is over

In years past, many pages on Facebook could do all right in terms of driving sales and traffic to websites without using advertising. But now, as more pages become serious Facebook marketers, you’re battling for diminishing space in your audience’s News Feeds. Demand for impressions, views and clicks is higher than ever, while the supply of News Feed space hasn’t grown to keep up.

So while Facebook is financially free if you want to chat with friends and look at cat memes, if you are using Facebook as a tool to grow your business, advertising needs to be part of the plan.

8/26 — Instagram launches Hyperlapse, an iOS time lapse video app

8/27 — Facebook to mobile users: Get the facts about Messenger

September:

9/8 — View Counts Coming to Facebook Videos

9/18 — News Feed algorithm change: improving timeliness of posts

We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.

9/19 — Custom Audiences update: No more ‘scraping’ Facebook user IDs

9/29 — Facebook announces the new Atlas: a cross-platform ad network

October: 

10/7 — New Facebook ad objective: Local awareness

10/13 — Facebook comments: Now with stickers

10/14 — How to: Block event and game requests on Facebook

10/22 — Facebook changing PMD program to Facebook Marketing Partners

10/30 — Deleting your Facebook page is foolish

November:

11/7 — News Feed change: Facebook makes it easier to unfollow (and re-follow) people, groups and pages

News Feed settings will now show a list of the top people, Pages and Groups that you’ve seen in your News Feed over the past week. You can choose to sort by people, Pages or Groups posts, or see an overall summary. Unfollow any friend, Page or Group if you don’t want to see their stories in your News Feed. You can also see who you’ve unfollowed in the past and can choose to re-follow them at anytime.

11/12 — Facebook invites you to ‘Say Thanks’

11/17 — Facebook to page owners: Quit spamming News Feed with sales pitches

11/18 — Facebook creates FB Techwire, a resource for tech journalists

11/26 — Adoption of Facebook’s Atlas growing quicker than Google’s DoubleClick

December: 

12/1 — Posting a status update will not protect your Facebook privacy

12/11 — Facebook brings call-to-action buttons to pages

12/22 — Looking ahead: Facebook strategy for 2015

Article courtesy of Inside Facebook

Study: Facebook ad conversions spiked weekend before Black Friday

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Many Facebook advertisers started sequencing their content well before Black Friday or Cyber Monday, and it appears to have paid off. Facebook Marketing Partner Marin Software noticed that there was a curious spike in conversions from Facebook ads (as well as cost per click) around Nov. 21.

Oddly enough, the clickthrough rate of Marin’s clients’ ads dove around that time, before continuing its ascent on Thanksgiving.

Marin Software Senior Manager of Global Communications Greg Kunkel talked with Inside Facebook about this odd spike. He said that last year, Marin Software noticed an uptick in key performance indicators two weeks or so before Thanksgiving. They wanted to see if this year held a similar trend.

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Marin compared the results with search advertising, finding that the conversions from Google ads (especially on desktop and tablets) dipped a few days before Thanksgiving jumping back up.

Kunkel talked about how sequencing Facebook ads earlier may have led to the jump in conversions the weekend before Thanksgiving:

I think, essentially, there’s peaks and valleys all the time. When it comes to Facebook, and something we saw in our data last year when we found spikes two weeks before Thanksgiving, it really seems to be that there’s action on Facebook prior to Black Friday, which advertisers should take advantage. My speculation on that is that basically, with Facebook in particular, they’re on there and interacting prior to the holiday, and they’re using it more for research or to get ideas for gifts.

Here’s a look at the clickthrough rate throughout November, showing the odd dip around the same time conversions rose:

unnamed-1Readers: Did you notice any odd conversion or CTR stats last weekend?

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