Tag Archive | "media-manager"

New Facebook platform industry hires: AdParlor, Badgy, Hearsay Social, Unified

Tags: , , , , , , , ,


If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into our next post. Also, please note that information about most new hires, below, comes either from the companies themselves or from company updates from LinkedIn.

Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.

Here’s this week’s list of hires:

AdParlor

  • Lou Severine, Chief Revenue Officer – former SVP of global sales – ADTECH/AOL at ADTECH.
  • Jim Burnette, Senior Account Executive - former director, regional sales at Free All Media, LLC.
  • Colin Romanick, Account Manager – former account executive at Adconion Media Group.

Badgy

  • Daniel Sims, Software Developer – former software developer at Universities.com.

Hearsay Social

  • Amy Gray, Software Engineer – former user interface developer at LEVEL, a Rosetta Company.

Unified

  • AJ Stokols, Media Manager - former account executive at Perry H. Koplik & Sons, Inc.

New Facebook platform industry hires: TBG Digital, Spruce Media, Kontagent

Tags: , , , , , , , , , , , ,


TBG Digital hired a marketing specialist, Spruce Media hired a media manager and Kontangent hired an engineering intern this week.

If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into our next post. Also, please note that information about most new hires, below, comes either from the companies themselves or from company updates from LinkedIn.

Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.

Here’s this week’s list of hires:

TBG Digital

  • Beatriz De Miguel, Marketing Specialist – former marketing manager at Newton Equipment.

Spruce Media

  • Jessica Reid, Media Manager – former online media planner at Williams-Sonoma, Inc.

Kontagent

  • Sean Po, Software Developer Intern – former back-end engineer co-op at Kontagent.

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Article courtesy of Inside Facebook

TBG Digital’s Ads API Tool Gains Multivariant Facebook Page Landing Tab Testing and Daily Deals

Tags: , , , , , , , , , , , ,


Ads API managed spend service provider TBG Digital has added two new features to its ONE Media Manager. SmartPages is a multivariant Facebook Page landing tab optimization tool which lets admins test different creative sets to find the best performing version. Daily Deals is a Page tab application through which admins can offer users timed promotions and discounts. The tools drive sales for TBG Digital by giving its clients more things to advertise for.

Multivariant Testing – Not Just for Ads

Ads API tools such as ONE Media Manager typically focus on allowing clients to create and run thousands of ad targeting and creative variants to hone in on the combinations that perform best. In some cases, the objective of the ads is to drive Likes to a Facebook brand’s Page or collect contact information. However, once users click through an ad and visit the Page, they’re often shown only a single variant of a landing tab asking them to Like the Page or submit their email address.

SmartPages brings multivariant testing to this second step, allowing admins to test different images, copy, and webforms to see which lead to the most Likes or signups. Admins can create templates, draw from a pre-uploaded library of images, test up to 15,000 variants at once, schedule variant rotation, and view analytics on conversion rates.

Admins must buy ads through ONE Media Manager in order to test these landing tab variants, generating revenue for TBG Digital. Translating the multivariant testing practices that are common for ads to landing tabs creates a valuable service for TBG Digital’s clients and lucrative new revenue stream. We wouldn’t be surprised to see other Ads API tools and Page management companies offer a similar system.

Integrating Daily Deals Into an Ad Tool

Businesses around the world are becoming interested in offering their customers pre-paid coupons. However, businesses must pay a significant cut of the revenues, up to 50%, if they run these deals through popular distributors such as Groupon or LivingSocial. Promotion application developers such as Wildfire offer flat fee-based Page apps for offering deals, but businesses must then coordinate these third-party promotion apps with their advertising tool to promote their deals.

TBG Digital’s Daily Deals app integrates directly with ONE Media Manager, making it easy to schedule offers and advertise for them without having to pay any additional fee or percentage of revenue outside of ad spend. TBG clients wishing to try offering deals, but who want total control and the ability to pull out if they don’t like the results, may find Daily Deals helpful.

Admins can configure the look of their deals tab through a special admin interface. When users click through a deal, they’re directed to the business’ website where they can complete the transaction. Some users may feel more comfortable entering payment details there than on Facebook, but the added friction of driving users away from Facebook could lead to significant drop-off during the transaction flow.

Most Ads API tool providers are focused squarely on their core business — offering the most streamlined work flow, quickest ad creation, most powerful bid optimization, and deepest analytics. TBG Digital needs to make sure it continues to improve on these areas, but expanding its service offering into Page management through SmartPages and Daily Deals could serve to draw new clients with special needs. However, TBG Digital will need to determine how work in concert with the Page management companies currently running the Facebook Pages of its clients.

Article courtesy of Inside Facebook

Facebook Allows Advertising Accounts to Have Multiple Users

Tags: , , , , , , , , ,


Today, Facebook began to allow multiple personal accounts to be granted permission to access a single advertising account. Previously, an advertising account or campaign could only be accessed by a single personal account. This prevented cooperative management or transfer of control of an ad account, and led many advertisers to technically violate the Facebook terms of service by creating fake, generic personal accounts whose login info could be shared or reassigned.

The new addition has been one of the features most heavily requested by advertisers, we’ve heard, and will pave the way for orchestration of complex advertising campaigns by multiple managers working in parallel.


The original owner of an ad account may now “Add a User to This Ads Account” and assign them an access level, including “General User” with full control, or “Reports Only” which merely allows for monitoring of results but not editing of campaigns. In the text, Facebook reassures managers that adding others to a shared ads account won’t give anyone else access to their personal profile or other ads accounts they operate. This relieves privacy concerns, both personal, and for companies who share an ads account manager with other businesses.


Managing large ad campaigns, especially without an API tool provided by Alchemy, ONE Media Manager or another third party provider, can be an incredibly involved process, often more work than a single person can handle. By allowing managers to share the work, ads accounts can have someone managing around the clock, or have specialized experts for tasks such as ads creation, targeting, or bid management. Without this new feature, fake accounts were often created so if a manager left a company, their ads account could be reassigned. This violation of the the Facebook TOS opened these accounts up for suspension, which could cause a disastrous halt of advertising campaigns (although it’s not clear how often Facebook enforced the issue against advertisers). By making shared ads accounts possible, Facebook increases stability and confidence in the ads platforms, solidifying it as serious component of any digital advertising campaign.

Article courtesy of Inside Facebook

November 2014
M T W T F S S
« Oct    
 12
3456789
10111213141516
17181920212223
24252627282930