Tag Archive | "movies"

Twitter Promoted Stickers Go to the Movies

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The honor of the first Twitter Promoted Stickers campaign for a feature film went to Warner Bros. and its Fantastic Beasts and Where to Find Them.

Twitter said in an email to SocialTimes that users in the U.S., U.K., France, Japan, Brazil and Spain will see four custom stickers in their libraries inspired by Newt Scamander, the main character in the movie, adding:

The photos act as visual hashtags, meaning that fans who tap on a Promoted #Sticker will be able to see all of the other photos from others around the world. This also allows Warner Bros. to see and engage with the people who are using their stickers in creative ways.

Readers: What have your experiences been like with Twitter Promoted Stickers?

For the first time ever, you can now add a little magic to your tweet with #FantasticBeasts stickers #StickTogether pic.twitter.com/9uJQHK1E3S

— Fantastic Beasts (@FantasticBeasts) August 29, 2016

Article courtesy of SocialTimes

Disney Launches Zootopia Crime Files: Hidden Object on Mobile

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Disney announced the launch of Zootopia Crime Files: Hidden Object on mobile. The hidden object game asks players to help Judy Hopps and Nick Wilde solve cases by completing hidden object scenes.

In each normal scene, players are asked to find items on a list, which may include pieces of evidence or clues for the current case. Users can access hints if they need help finding objects.

As users progress, they’ll also unlock additional kinds of scenes. For instance, one scene may ask users to find as many hidden objects as possible in a limited amount of time, while another may ask them to “unscramble” a scene’s image by moving scrambled pieces of the image to their proper locations.

Zootopia Crime Files Screenshot

Players will earn points as they complete scenes. Users can replay scenes to earn additional points, which go toward unlocking mastery stars for those scenes. Players can collect up to five mastery stars on each scene.

These stars are a type of currency, which can be used to examine evidence, talk to suspects and more. While some pieces of evidence can be examined instantly, other items need to be analyzed in the lab. Evidence takes time to analyze, but users have the option to spend premium currency to skip the wait. In addition, scenes require energy to begin. While energy recharges automatically over time, users can also purchase energy instantly with premium currency.

As players progress through each case, they’ll learn traits about the culprit, as well as traits about the suspects. At the end of each case, users can arrest the proper suspect by identifying the suspect whose traits most match the culprit’s.

While players can move on to new cases once they’ve solved their current crimes, they also have the option to continue earning mastery stars in their previously solved cases. Players can also spend stars to unlock an “additional investigation” for each case, which contains a second story for them to complete.

At launch, Zootopia Crime Files: Hidden Object includes 36 scenes and 18 bonus stages. Disney said additional clues, scenes and cases will be added to the game “in the coming months.”

Zootopia Crime Files: Hidden Object is available to download for free on the iTunes App Store, Google Play and the Amazon Appstore. The game is also available to download for free on the Windows Store for PC. The title is part of Amazon Underground, which means the game’s in-app purchases are free for users who download the game from the Amazon Appstore.

Article courtesy of SocialTimes

Promoted Video: Video Ads Come to Pinterest

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Video ads have finally come to Pinterest, as the social network Wednesday announced the launch of Promoted Video.

Promoted Video ads are video ads with the Pinterest touch, as they also contain featured pins, which are aimed at encouraging users to take action after watching the videos.

Pinterest said in an email to SocialTimes that it ran alpha tests of Promoted Video with 12 partners during the second quarter, adding that it teamed up with Millward Brown on a study of the ad units and found that they delivered “significant brand lift metrics” across several verticals and were four times more memorable than ads without videos.

Product manager Mike Bidgoli said in a blog post introducing Promoted Video that Pinterest has seen videos posted to the social network increase 60 percent over the past year, adding that the feature is available to managed partners in the U.S. and U.K., and units can be reserved as premium inventory.

The 12 alpha partners included General Mills’ Old El Paso, Universal Pictures (for The Secret Life of Pets) and L’Oreal ParisGarnier.

PinterestPromotedVideoTheSecretLifeOfPets from SocialTimes on Vimeo.

PinterestPromotedVideobareMinerals from SocialTimes on Vimeo.

Bidgoli said partners that will launch Promoted Video campaigns Wednesday or “in the near future” include bareMinerals, Behr Paint, Kate Spade New York, Purina and Lionsgate. He added in the blog post:

Promoted Video brings together some of the best elements of Pinterest. According to recent data from Mary Meeker, 55 percent of people on Pinterest want to find or shop for products. Only 12 percent of people say that about social networks. And since 75 percent of the content people enjoy on Pinterest comes from businesses, we’re offering something unique and valuable to people and businesses alike. With Promoted Video, businesses can share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.

While other platforms primarily offer video views, we’ve coupled Promoted Video with featured pins below the video. Now the 67 percent of people who say videos on Pinterest inspire them to take action can experience your brand and then simply click below to do more with your products and services.

Plus, with our new native video player, this all happens in one seamless experience.

Old El Paso marketing manager Meredith Schaffner added in the blog post:

We’ve run several campaigns with Pinterest and consider video a natural evolution on how we want to connect with our Pinterest audience. Our customers come to Pinterest with high intent, and the ability to show a recipe and our products through video is a unique opportunity to drive higher performance.

Readers: What are your initial thoughts on Promoted Video from Pinterest?

Article courtesy of SocialTimes

Fans celebrate Star Trek’s 50th anniversary

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Quark's Bar

International Cat Day: Facebook Studies Differences Between Cat, Dog People

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Monday is International Cat Day, and Facebook released the results of its study on how cat people differ from dog people.

The social network analyzed aggregate anonymous data from 160,000 U.S. users who have posted photos of dogs, cats or both, and it shared its findings with SocialTimes:

Friendships:

  • Dog people have more friends, but cat people get invited to more events.
  • Cat people tend to be friends with other cat people and dog people other dog people; and they’re more likely to be friends with each other than with people who aren’t cat or dog people.

Love:

  • Sorry, it’s true: Cat people are more likely to be single than dog people.

Entertainment:

  • Cat people are more likely than dog people to be fans of indoor activities like books, TV and movies.
  • Cat people are especially fond of fantasy, science fiction and anime.
  • Dog people prefer love stories and things about, well, dogs!
  • Cat and dog people equally love The Great Gatsby, Hunger Games, Seinfeld, The Big Bang Theory and Frozen.

Location:

  • Dog people are more concentrated in rural areas.
  • Cat people are more often found in cities.
  • Cat and dog people check in to roughly the same number of places each week.

Mood:

  • Grumpy Cat? Cat people are more likely to say they’re feeling tired—but also happy and loved.
  • Overall, cat people express a wider variety of feelings on Facebook.
  • Dog people are more likely to express excitement or pride.

Cat people and dog people: What did you think of Facebook’s findings?

Article courtesy of SocialTimes

Twitter Extends Conversational Ads With Instant Unlock Card

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Every how-to post about increasing engagement, whether for advertising or organic content, focuses on giving users a reason to click, and a new ad product introduced by Twitter Thursday aims to do just that.

Twitter head of product, brand and video ads Ilya Brown announced the release of the social network’s conversational ads to all advertisers globally, as well as a new feature, the Instant Unlock Card, in a blog post.

Conversational ads, which Twitter introduced in January, gave advertisers the ability to encourage users to interact with their ads via custom hashtags or call-to-action buttons.

Twitter’s new Instant Unlock Card takes this one step further, incentivizing users to tweet about campaigns by granting them exclusive access to content such as film trailers or question-and-answer sessions after their tweets are sent.

Brown wrote:

These formats are exclusive to Twitter and make it even easier for consumers to engage with and spread a brand’s campaign message. It’s a powerful way for advertisers to extend their presence across Twitter. During the beta, brands saw an average 34 percent earned media rate. That means for every 100 paid impressions, an advertiser receives 34 earned impressions.

Now Available! Engage w/ customers using Conversational Ads & the new Instant Unlock Card. https://t.co/NoRREule5Z pic.twitter.com/aFlMvgtbh8

— Twitter Advertising (@TwitterAds) August 4, 2016

Twitter also introduced analytics for its Instant Unlock Card, allowing brands to view engagement metrics and earned media generated by their campaigns, and Brown said more detailed insights are available via Brand Hub’s Watchlist feature.

And Brown shared examples of early adopters of Twitter’s Instant Unlock card: AMC for The Walking Dead (above), Coca-Cola for its #TasteTheFeeling campaign (below) and Marvel for Captain America: Civil War (below).

Readers: What are your initial thoughts on Twitter’s Instant Unlock Card?

TwitterInstantUnlockCardCocaCola TwitterInstantUnlockCardMarvel

Article courtesy of SocialTimes

SimCity BuildIt Gets Sports Venues; The Sims FreePlay Goes A-List

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SimCity BuildIt and The Sims FreePlay welcomed new features Thursday, courtesy of developer EA Mobile.

A total of 15 new sports-themed venues were introduced for SimCity BuildIt, and EA Mobile said these additions will help players attract new citizens and boost the populations of their cities.

New content will be released every week for the next four weeks, according to EA Mobile, and venues for every type of sport will be included.

Meanwhile, The Sims FreePlay has gone Hollywood with its Movie Star update, which allows players to enter the Sim Town Movie Studio and live the lives of A-list celebrities, including managing their Sims through hectic schedules, keeping an eye out for paparazzi and securing and retaining A-list status.

SimCity BuildIt and The Sims FreePlay players: What are your thoughts on the updates announced Thursday?

SimsFreePlayMovieStarUpdate

Article courtesy of SocialTimes

For my daughter

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ghostbusters-full-new-img

Reliance Games Launches The BFG Game on iOS, Android

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Reliance Games and Amblin Partners announced the launch of The BFG Game on iOS and Android. The match-three puzzle game is based on the upcoming film The BFG, which hits theaters July 1. In the game, players join Sophie and the BFG as they travel through London, the Dream Country and more.

The BFG Game Screenshots

Each level of The BFG Game asks players to complete a different objective before running out of moves. For instance, one stage may ask players to earn a required number of points, while another stage may ask users to clear wooden tiles from the board by creating matches on top of them.

As players create matches with four or more symbols, or matches in special T, L or square shapes, they’ll create power-up symbols that can be used in future matches to trigger special effects on the board. For instance, one power-up may clear an entire row or column of symbols when activated, while another may clear every symbol of a single color from the board, and so on.

If users need help finishing objectives, they can purchase and activate special booster items during stages. The net booster, for instance, can be used to clear one chosen symbol from the board.

Users will lose lives if they fail to compete levels before running out of moves. These lives recharge automatically over time, or players can purchase lives instantly with premium currency. Users can also ask their Facebook friends to send them free lives.

The BFG Game is available to download for free on the iTunes App Store and Google Play.

Article courtesy of SocialTimes

Facebook rolls out Slideshow movie-maker to compete with Google and Apple

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Facebook iOS Slideshow

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