Google just released a new app in the iOS App Store, and it’s a significant one when it comes to the company’s content strategy — the awkwardly named Google Play Movies & TV is an iTunes Store competitor for movies and TV shows. You can watch your Google media content directly from your iPhone or iPad. But, just like the Kindle app, you won’t be able to buy or rent your content directly from the app — you’ll have to use the browser.
With today’s release, Google is using a strategy that was very efficient in Amazon’s case with the Kindle — if you want to make people switch to your content ecosystem, release your app on every major platform.
The company has an advantage over Apple. If you own an Android phone and an iPad, you can watch your Google Play movies on both devices thanks to the new app.
The app is pretty straightforward. You can browse your content and watch a movie or a TV show directly on your iPhone or iPad. There is a Chromecast button as well to stream your video to your TV.
Yet, Google is a bit behind in the content game. It doesn’t have the same thorough deals in place. For example, you can only buy or rent TV shows in the U.S., Japan and the U.K. So if Google Play Movies & TV is available in your country, it could be a nice alternative to the iTunes Store, Amazon Instant Video and other minor players.
Apple still has two key advantages over Google on iOS. The iTunes app is already installed on your iOS device when you first launch it, and Apple rejects apps with an integrated content store. That’s why you can’t buy books from the Kindle app on iOS — it’s one of the iOS SDK rules.
In other words, users will have to browse the Play store from Safari or another device. It’s not the best experience possible, but it works — Apple keeps the best user experience for its own store.
Article courtesy of TechCrunch
Fandango is announcing the first partnership that will see its movie ticketing capabilities embedded on Internet-connected TVs.
Mark Young, the vice president of mobile strategy and business development at NBCUniversal (which owns Fandango), said that the service has been available on smart TVs before this, but consumers had to actually download it. Thanks to a deal with Samsung, Fandango will now be directly integrated into the Samsung Smart Hub.
Essentially, Fandango will be powering the Trailers section of the Hub’s Movies & TV section. That’s not exactly what I would have expected, since Fandango is best-known as a ticketing service — sure, it will offer ticketing capabilities as well, but that’s not what it’s leading with. Young described it as the “branded storefront for all movie trailers,” comparing the approach to music video site Vevo.
Although the announcement, which is being made at the Consumer Electronics Show, is the first of its kind for Fandango, Young said the team has been looking beyond ticketing for some time, for example with the launch of original video series FrontRunners and Weekend Ticket.
“We believe Fandango as the movie discovery brand has an opportunity to work with not just consumer electronics manufacturers but also other types of over-the-top delivery services,” he said, later adding, “It’s a definite strategy for us to be more forward-leaning in video as content discovery.”
The embedded capabilities are supposed to launch in the first quarter of 2014.
A few weeks ago, Fandango also announced that 2013 was the best year in its decade-plus history in terms of total ticket sales, visitor traffic, and mobile app downloads.
Article courtesy of TechCrunch