Tag Archive | "News"

All I’ve Heard From My Family Since The Acquisition News Began

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karp daddy

Tumblr’s “Literary Community Organizer” Rachel Fershleiser has family who read TechCrunch. And Tumblr founder David Karp think it’s the “greatest thing.”

So do we.

Update: We originally thought this email was a missive from Karp’s family. Thank you Scott Kidder for setting us straight.

How silly is @TechCrunch? They confuse emails to @RachelFersh with emails to @DavidKarp techcrunch.com/2013/05/21/all…
Scott Kidder (@skidder) May 22, 2013

via “Tublr”, TC

Image Tumblr

Article courtesy of TechCrunch

Cultural Learnings Of Silicon Valley For Make Benefit Glorious Nation Of Ukraine

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Like you and a lot of other people in the Valley, I read the blogs snarking on the Valley, because nothing is funnier than making fun of people just like us, technology elite who download hot apps, ringtones and backgrounds all day and all night – all on our separate phones reserved for daytime and nighttime.

It makes you feel like you’re part of a community instead of a tiny speck of dust in the vast cosmos with no reason for existing beyond randomness.

The best one lately is a Tumblr called Jesus Christ Silicon Valley (note the double meaning), and its most dazzling, scathing piece is this relatively mild one about how silly and vain people’s avatar profile pictures are. Yesterday’s piece on the Tumblr acquisition was also pretty good.

You’ve probably heard the news. No, you’ve definitely heard the news, because it’s Monday and you’ve been reading tech blogs all day, slowly burning your investors’ money. “Keeping tabs on the industry,” of course.

It’s funny because it’s true. Because I am curious and because I like the writing when it’s not too ragey, I dug around a little for the blog’s author. Not too hard obviously (this is TechCrunch after all) — just on Twitter and Quora. The Quora question, which is followed by Keith Rabois, postulates that Jesus is one of us. Just a slob like one of us.

“The secret lies within the pages of the blog itself. Someone so pathologically clever with hints of self-deprecation would hide where least expected: among the very targets referenced.”

Hmm … Perhaps he or she is one of the people lambasted in the profile picture post? That must be it! Who though? Hunter Walk? Tony Conrad? Sheryl Sandberg?

And today, I got a response to my Twitter request for an email: An email sent “To the Direction of Alexia Tsotsis” from “jesus94306@gmail.com.”

From: Jesus Christ

Subject: Greetings, To the Direction of Alexia Tsotsis.

Date: May 21, 2013 9:30:28 PM PDT

To: alexia@techcrunch.com

I am Ivan Moltobov, student in Ukraine.

I am big admiring fan of Tech Valley, and writing about love for Tech Valley on the Jesus Christ Silicon Valley tumblr blogspot by wordpress. You like? What is meaning of word “cock?” Sound funny, Americans seem to enjoy. I write much cock words, get many pageviews, exchange for Bitcoin, buy yak.

American dream to own many yaks.

(I searched and TechCrunch has yet to ‘print’ the phrase “cunty little cumdrops.” What’s with that?!)

Well, now we have “printed” that phrase, Ivan. Moltobov is unGoogleable, in case anyone was about to.

[Image via]

Article courtesy of TechCrunch

Snow Fail: The New York Times And Its Misunderstanding Of Copyright

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You remember Snow Fall, don’t you? It was that awesome interactive reporting piece by The New York Times that everyone talked about for a week.

It was called “the future of online journalism.” It was praised as a way for The New York Times to courageously battle back against online upstarts like Buzzfeed and their non-serious cat spreads. Or to not change the company’s fortunes at all.

It even won a Webby! (Oh yeah, and a Pulitzer.)

The New York Times spent months and had an entire team working on the creation of Snow Fall, and it shows. But what if I told you that you could recreate the same interactive experience in just about an hour? You’d like that, wouldn’t you?

Well, The New York Times wouldn’t.

Cody Brown, co-founder of interactive web design tool Scroll Kit, did just that.

He recreated the Snow Fall piece using Scroll Kit to show that you didn’t need an army of developers or designers to create the same type of interactive storytelling. In fact, the tools exist today to build other compelling narratives that take advantage of the combination of text, and video, and images.

To show how easy it was, Brown recorded a video of the process, showing how a user could create the same type of experience in under an hour. And he uploaded it to YouTube, and posted it to the Scroll Kit website. There, he introduced it this way:

“The NYT spent hundreads of hours hand-coding ‘Snow Fall.’ We made a replica in an hour.”

The video lived there for about a month, Brown tells me, before receiving a letter from The New York Times legal team, demanding that the video be taken down. After consulting with Scroll Kit’s legal counsel, the team complied with the takedown request, kind of. They actually set the video to private on YouTube so that no one could see it.

But they kept the line about making a replica of Snow Fall on the website. Because, well, it was true.

It wasn’t long before another C&D nastygram from The New York Times arrived, demanding that they not only delete the video from YouTube — which they eventually did — but that they remove any reference to The New York Times from their website.

From Scroll Kit’s perspective, the video was only meant as a way to instruct others about how easy it can be to build a compelling interactive experience, not as a way to aid and abet terrorism copyright infringement.

Brown said the Scroll Kit team was “super excited” to see Snow Fall released and the amazing reception to it. They had been been working on their tools for longer than the NY Times had been working on Snow Fall, and saw it as a validation of their startup. But at the same time, it also represented the inequality between publications that can afford to create interactive stories and those that can’t.

“It’s become a symbol of the potential of journalism, but also the barrier to how something like that could be made,” Brown told me.

If the knock against Snow Fall was that only someplace like The New York Times can afford to create something like that, Brown believes Scroll Kit is the tool that would get costs down enough for smaller organizations and independents to enable a whole new set of unique web experiences.

Unfortunately, it doesn’t have the legal resources to fight The New York Times — Brown admits that much. But for now, the tiny startup is holding fast and keeping The New York Times reference on its website, and have told the Grey Lady as much.

Unfortunately, she is not amused. She is offended! Peep her legal team’s most recent response, from Senior Counsel Richard Samson:

Dear Mr. Brown:

We are offended by the fact that you are promoting your tool, as a way to quickly replicate copyright-protected content owned by The New York Times Company. It also seems strange to me that you would defend your right to boast about how quickly you were able to commit copyright infringement:

The NYT spent hundreds of hours hand-coding “Snow Fall” We made a replica in an hour.

If you wouldn’t mind using another publication to advertise your infringement tool, we’d appreciate it.

Sincerely,

Richard Samson

Article courtesy of TechCrunch

The Former Flickr Employee Guide To Tumblr Yahoo Survival

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Tumblr Yahoo

Editor’s note: Kakul Srivastava is CEO and co-founder of Tomfoolery, Inc. She was General Manager for Flickr from 2004 – 2009 and helped the product grow from 37,000 users to over 60 million. Simon Batistoni is VP of Platform and co-founder of Tomfoolery, Inc. He joined Flickr in 2006 as the engineering lead for internationalization. 

People can’t help but look at the Tumblr acquisition through a lens colored by the many examples of large, public (and often screwed-up) tech acquisitions by Yahoo and others — Marissa even refers to it in her blog post announcing the deal.

As leaders who helped to guide the Flickr team in its early history at Yahoo!, we had front-row seats as Flickr was (sometimes painfully) integrated with the larger Yahoo! organization. Despite this pain, we believe that Flickr has come a long way as part of Yahoo!, and yesterday’s announcement of a major redesign and refocus is a testament to the continued excellence of the core Flickr team.

Kakul, a product/business professional, joined Flickr just as the ink dried on the acquisition deal. She represented Flickr’s needs through painful acquisition-integration check-ins and figured out how (and if) any of Flickr’s roadmap needed to change based on Yahoo!’s larger corporate needs. Simon, a hacker/engineer, was responsible for creating the translation technology and internationalization infrastructure that allowed Flickr to begin serving customers in Yahoo!’s overseas markets.

Navigating an acquisition can be tough, and though there are a number of differences between Flickr in 2005 and Tumblr in 2013, there are striking similarities:

  • Yahoo! is on an upswing — at least in hype — and hope is rampant.
  • The advertising powerhouse has acquired fast-growing sites featuring rich-media content and extremely passionate communities.
  • There are ardent reassurances that independent growth will be nurtured.
  • Both products are missing “e”s in their names.

So as former Flickr employees, here is some practical advice from us to our friends at Tumblr, humbly shared:

Don’t pretend it’s not happening or that it doesn’t matter.  

Regardless of who’s involved, acquisitions always make communities nervous, if only because they represent significant change. For some people, an acquisition can feel almost like a betrayal, and some Tumblr community members will be looking for any reason to justify their distrust of the situation.

The more honest you can be about the direction you’re taking and the reasons behind it, the better. Give your members a means to easily communicate back to you — the Flickr Forum, while sometimes contentious, has always been a great bellwether of how the community feels, as well as an opportunity for the team to explain and (hopefully) reassure.

Open discussions can be exhausting to manage, but they’re often more rewarding (and instill more confidence in your community) than pronouncements with no outlet for feedback. Avoid reassuring platitudes that gloss over the issues – if putting ads on the Dashboard will allow you to reach a goal of tripling annual revenue, it’s better to say so plainly. Honesty is appreciated by most communities, even if the truth is unpleasant.

Don’t forget you’re awesome.

Merging your company culture with another is a bit like combining a Trifle and a Tiramisu into a single dessert, layer by layer — hard work, probably messy, and it might taste a bit weird for a while. Losing focus on how you all work together can make the difficult moments seem worse than they really are.

Don’t forget that your culture isn’t just important to you — it’s important to Yahoo! too. Over the years, Flickr had many opportunities to influence the wider culture at Yahoo! including:

  • Innovative approaches to database sharding, website localization and geographic data handling which were adopted by other teams, and informed company-wide initiatives.
  • A highly productive team culture focussed around continuous deployment, which influenced a general trend towards faster development of many Yahoo! products.
  • Faceball, one of many ongoing experiments in office clowning, which became something of an official Yahoo! “sport,” and was even played live onstage by senior company management.

Tumblr can set new precedents on how to join and influence Yahoo!’s culture and management. Equally importantly, a truly strong product is usually the result of the strong, connected team behind it. When acquisitions wither on the vine, it’s often a symptom of that team having dispersed over time, taking too much knowledge and culture with them.

However, the magic that really binds a team is larger than any one individual and can persist through multiple “generations” of people, provided everybody feels ownership of it. Ensure that new team members understand the value of the culture you’ve built, and the history that led you from being an experimental blog engine to a 400-million-user powerhouse.

At Flickr, we had several traditions to aid in ensuring that history and culture were passed along. When veteran members left the team, they were asked to provide a “last lecture,” summarizing the most important things they knew, and the lessons they’d learned at Flickr. Equally, new employees spent time with managers from each department during their first week on the job, learning more about how the team operated, the product philosophy, and the engineering infrastructure that made it all work. Every new Flickr team member was also encouraged to spend a day answering member help questions, which allowed everyone to understand how to communicate with the community, and the common problems they had with using the product.

Finally, the importance of goofing around was also underscored by regular bouts of spontaneous dancing, foam-dart wars and liberal posting of lolcats on the walls.

Plan for the Bear Hug.

Yahoo is a friendly place — and everyone will want to greet the new neighbors. Everyone will want to figure how they can work better with you. Everyone will have ideas about what Tumblr can do to support their property. By and large, these meetings come from a genuine desire to be a better partner, but they can take time and focus away from your core mission and slow the whole team down. Sometimes too much of this “love” can be overwhelming, and at times it definitely led the Flickr team to handle the overtures less than gracefully. In some cases, this led to relationship management headaches for years.

Allocate a “first point of contact” to triage the ideas and opportunities that come your way. Filtering in this way will allow you to seize the best opportunities and execute well on them, without draining your resources trying to handle too much. And remember that, while the occasional approach will be from someone furthering an agenda of their own, most folks are trying to help both Yahoo! and Tumblr get better. Even if their approach is clumsy, they mean well.

Think bigger.

Tumblr has promised to continue executing on its own roadmap, and right now that’s essential. But Yahoo! wants 1+1 to equal 5 (or even 15), not just 2. Back when Flickr was acquired, it seemed everyone was thinking about what the “Flickrization of Yahoo” might mean — except for the team at Flickr. We just wanted to keep Flickr as “Flickrized” as we could. In our case, we missed out on some promising avenues for product improvement and growth.

Don’t forget to leverage what Yahoo! can really add to your business. Whether it’s 24-hour datacenter support, the world’s largest Hadoop cluster, international legal expertise or better Tumblr schwag, you now have access to the resources of a large company that wants you to succeed. Relying on these resources whenever you can will free you up to focus on the things — your core team and your product — that you’re truly the experts on.

Know how deep the rabbit hole goes.

For both parties to really benefit from the acquisition, Tumblr will need to embrace certain Yahoo! technologies and infrastructure, but sometimes a successful integration can be much more complex than it initially seems. Will it require that you host Tumblr in Yahoo! datacenters? Perhaps you’ll also need to start using Yahoo! IDs or introduce new features to comply with foreign laws? When large, complex “sub-problems” crop up halfway through a project, the knock-on effects can cost months of time to address.

Make sure you’re always asking questions and scoping out the entire landscape – a large company like Yahoo! has some intrinsic challenges and approaches that will be unfamiliar, and you need to be ready to embrace and work through them. Being a part of Yahoo! will subtly change a few things about how you do business.

  • You’re a bigger target for hackers hoping to get access to Yahoo! data, or to “punish” Yahoo! for a mistake that might have nothing to do with you.
  • You’re a bigger target for opportunists like patent trolls looking for a quick payout from an “Internet giant”
  • Yahoo! is a multinational company with offices in many countries — the legal landscape in which you operate will likely change as a result.

Don’t be afraid to reach out to people for a “gut check” even if you feel like you’re asking a silly question. It’s better to spend 20 minutes before you start ensuring that your security measures are adequate, or you’re legally compliant, versus having to significantly rework a project after you thought it was finished.

Parting Words.

We are still passionate advocates of Flickr, we use Yahoo! Mail, and run our company blog on Tumblr.  We are thrilled about these marriages and can’t wait for you all to show us how well it can be done.

Article courtesy of TechCrunch

Hotspot Shield Crosses 10M Installations On Android And iOS, Showing Strong Appetite For Mobile VPN

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Virtual private networking is a great way to accomplish a number of things, including making sure that your secrets stay your own, protecting against malware attacks, and getting around the geoblocking of audio and video content from networks, labels and basically anyone who wants to restrict your sweet, sweet access. It’s understandable, then, that as computing increasingly goes mobile, VPN would get more popular on mobile, too.

Hotspot Shield, a free VPN from leading provider AnchorFree, has just announced that it has crossed 10 million total downloads on Android and iOS, with a growth rate of around 1.5 million new downloads per month. Hotspot Shield is a top productivity app on iOS, and on Android, it has already grown faster than its iOS counterpart in the Android ecosystem since its launch last year, and now around two-thirds of new users come from Android.

The growth has come on strong very recently, with the app seeing its active user base double between now and the beginning of 2013. The company says it has managed to prevent 28.6 billion malware threats since its debut, and has also saved over 102 million MB of data via its compression algorithms. For paranoid and thrifty travellers, it’s a way to both add an extra layer of security at open public Wi-Fi hotspots like those you’ll often find in airports, and conserve data on tight roaming plans, too.

What’s extra funny about the growth is that there’s a huge elephant in the room and AnchoFree is barely talking about it. In a release announcing the news, they offered this choice tidbit:

Hotspot Shield is also used by travelers to access US content while abroad.

Just that line, on its own, amid a sea of text emphasizing the data savings and security benefits of VPN. Which is probably because it’s unlikely content providers like thinking too much about the other, extremely useful benefit of VPNs: namely allowing you to sidestep geographic restrictions.

If you want Spotify and you live in a country where it isn’t available yet, for instance, you could use a VPN to make it appear as though you’re based in the U.S., no matter where you actually are. Using it if you’re a U.S. citizen travelling abroad rides the fair side of the line, but that’s not how most are employing that particular tech. Beyond U.S. borders, there’s a strong and pervasive appetite for U.S. film and video content, the likes of which you can find on Hulu, for example, but not once you exit U.S. territories.

AnchorFree isn’t playing up that angle, but I’ll bet it’s responsible for driving a fair amount of those 10 million downloads. So as long as some content is restricted in terms of where you can watch, it’s likely growth isn’t going to slow down anytime soon.

Article courtesy of TechCrunch

After Getting Booted From Apple’s App Store, Mobile Privacy App Clueful Returns On Android

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Clueful, the mobile privacy app Apple booted from its App Store for being too revealing — or possibly because of its own behavior – is staging a comeback. This time around, Clueful’s maker Bitdefender is targeting Android users instead, with plans to reveal what the apps on your phone are doing, and how your privacy may be compromised in the process.

Bitdefender, a company that makes a variety of anti-virus, anti-theft, and other security applications for web and mobile, first launched Clueful a year ago as a $4 iOS app that detailed how the apps on users’ phones handle – or mishandle, as the case may be – personal data. The app launched in the wake of a number of high-profile security events, like address book-gate and locationgate, for example. (And you know they’re bad when there’s a “gate” attached, right?)

For “unknown reasons,” Apple removed Clueful from its App Store shortly after its debut. The company spins this as “we revealed too much!” of course, but the more informed answer points to the fact that, to work, the app itself had to pull a list of apps from a user’s device, send them to Clueful’s servers and then cross-reference those with the apps it had in its database. Apple might not have cared for this process, especially considering the end result may have discouraged app downloads. Clueful later returned in a watered down web version.

Apple mobile device users, of course, don’t have much to fear in terms of malware because of how Apple tests and approves apps ahead of making them publicly accessible in its iTunes App Store. However, Clueful still plays on the sometimes misguided fears some have, who believe that software makers are always purposely and maliciously trying to track your location, acquire your personal or financial data, spam you or your friends with unwanted messages or emails, and more.

Often, apps accused of doing some or all of these things are more the result of a rush to launch or shoddy coding, more so than malicious intent. And sometimes, they’re just early stage startups, making mistakes. Then there’s the fact that some apps are designed to work with this “sensitive” data in ways that help you – an app that wants to help you find nearby events or set geo-fenced reminders, for instance, needs to know where you are.

Yes, there are malicious, virus-laden apps as well as those over-reaching in terms of what they need to function, but many operate in a gray area. So to the uninformed, being told that some app is “tracking you” can perhaps cause concern when little to none is warranted.

To Bitdefender’s credit then, at least the Android version of the application now ranks applications as low, medium or high risk, based on their “danger levels.” And you can also filter to just see those with “intrusive ads” that “send unencrypted data,” or “are viruses,” for example, which could be useful if you’re not prone to being careful with your installs or are worried you have a problem app on your hands.

On Android, Clueful is available for free, with an option to upgrade for added security, including a real-time web scanner, on-install and on-demand app scanner, and more. This is provided by the company’s anti-virus app, which costs  $9.95 per year. That undercuts competitor Lookout’s Premium option, but it also lacks Lookout’s more comprehensive feature set which also includes remote wipe, lock, signal flare, locating lost phones, backup and restore, cross-platform support, and more. (Some of these options are available through Bitdefender’s other freemium apps, but not all.)

Clueful may find better footing on Android, though, where users do have to be more cautious because apps are not vetted ahead of launch. Plus, a good chunk of Android’s user base are those upgrading from feature phones to a low-cost smartphone, and are still technically unsophisticated when it comes to sorting the good apps from the bad.

The new version of Clueful is available here in Google Play.

Article courtesy of TechCrunch

Live Blog: Live From The Reveal Of Microsoft’s Next-Generation Xbox

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It’s Xbox day! Almost exactly 8 years after the announcement of the Xbox 360, Microsoft is back with another one.

We’re live on the ground at Microsoft’s Xbox campus in Redmond, where the company is about to show its next-generation console for the very first time. We’ll be bringing you the news as it breaks with our up-to-the-second liveblog. Join us, won’t you?

The event is scheduled to start at 10 am Pacific (1 pm Eastern), but be sure to tune in a bit early — lets say… 9:30 am? Connectivity allowing, we’ll be bringing you photos and commentary fresh from the scene..

Article courtesy of TechCrunch

TeamSnap Online Sports Management Platform Acquires Weplay For An Undisclosed Amount

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TeamSnap, a company that provides tools for managing sports teams, has today announced that it is acquiring Weplay, a social networking site for athletes, parents and coaches to help facilitate coordination for events, games, practices, etc.

The terms of the deal were not disclosed.

The Trinity Ventures-backed startup, Teamsnap, is an online tool aimed at making practice scheduling, conditioning sessions, team rosters, payment plans, etc for all amateur sports. It tracks everything from parents’ payments for big tournaments all the way to who’s bringing the sliced oranges.

So far, the company has raised a total of $4.3 million, including its latest round in February for $2.75 million.

According to the release, Weplay had raised even more, a total of $15 million since its launch in 2008. The service acts as a social network with similar functionality to Teamsnap, wherein parents, coaches, and kids can coordinate practices, games, etc. for sports teams.

Teamsnap claims that it will take over Weplay’s “customer base and technology” in the acquisition, though it’s unclear if the Weplay team will migrate over to Teamsnap or if this is the end of their Weplay chapter. It’s also unclear if Weplay will be rolled into Teamsnap or stand alone as its own product.

We’ve reached out for clarification, but haven’t heard back yet.

The release states that Weplay has over 2.25 million customers which will migrate over to the Teamsnap platform. The acquisition should bring Teamsnap’s total userbase to 5 million users in 195 countries.

The deal makes sense considering just how similar the two platforms are. There are a growing number of services like this out there, and not one has risen to the top as a dominating force. Perhaps some consolidation will help Teamsnap reach that peak.

Article courtesy of TechCrunch

Sprint Ups Its Offer For Outstanding Clearwire Shares To Around $2.5B

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More developments in the Sprint acquisition food chain saga. As expected, Sprint is upping its offer for outstanding Clearwire shares to $3.40 per share, working out to an offer of about $2.5 billion. This comes after originally making an offer of $2.2 billion, based on $2.97 per share.

The new offer values Clearwire at $10.7 billion, but for those investors and bankers who are now thinking they can play a game of chicken against Sprint while the carrier itself is being courted by both Softbank and Dish, think again: “The offer represents Sprint’s best and final offer,” Sprint says flatly.

Sprint was widely expected to up its price for the 50% of shares of Clearwire that it does not already own after shares in Clearwire rose last week to close at $3.20 per share on Friday. Clearwire shareholders were going to meet to vote today and were anticipated to vote against Sprint’s earlier offer, because it was too low. Pre-market today, Clearwire’s shares are at $3.46 and rising.

Sprint, in its statement to the market today, said that its offer is a 14% premium to its previous offer (first made in December 2012), and a 162% premium to the price of Clearwire shares when Softbank made its first formal offer for that company in October 2012, offering to buy it for $20.5 billion.

Sprint itself is embroiled in a game of acquisition tug-of-war, with Japan’s Softbank currently getting outbid by Dish Networks. The news comes a day after Sprint received a special waiver from Softbank so that it could consider Dish’s offer of $25.5 billion for the company.

As we understand it, the two potential buyers are not only arguing over who is willing to give Sprint shareholders more for the carriers’ assets, but which partner would make the best strategic sense. Dish would offer Sprint a very U.S.-focused convergence play with more wireless bandwidth. Softbank would bring better technology and more scale and buying power for its wireless business. The Softbank deal is already fairly advanced and Sprint’s board has so far been appearing to favor that deal, although to answer to shareholders, it’s also considering the Dish offer. The Softbank deal has a $600 million break fee attached if it falls through.

Clearwire is an important part of that picture because of its spectrum in the 2.5GHz band.

“The revised offer demonstrates Sprint’s commitment to closing the Clearwire transaction and improving its competitive position in the U.S. wireless industry. Sprint is uniquely positioned to leverage Clearwire’s 2.5 GHz spectrum assets. Sprint’s Network Vision architecture should allow for better strategic alignment and the full utilization and integration of Clearwire’s complementary 2.5 GHz spectrum assets, while achieving operational efficiencies and improved service for customers as the spectrum and network is migrated to 4G LTE standards.”

Sprint says it has now submitted the bid to Clearwire’s board of directors for formal approval.

Article courtesy of TechCrunch

Unity Game Engine Goes Free For iOS, Android And BlackBerry 10 Developers

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The barrier to entry for the Unity game rendering engine for developers on iOS,  Android and BlackBerry 10 has gotten lower, as use of Unity tech is now free on both mobile platforms. Unity CEO David Helgason announced the changed terms today during the Unite Nordic trade conference, according to Pocket Gamer’s Keith Andrew. The dropping of licensing fees for the engine’s basic tier means that features which once cost $800 now carry no charge at all.

The change in pricing structure is all about building momentum for indie game creators and studio, according to Helgason. Unity has shifted to a free licensing structure on the web and on desktop platforms, and has long hoped to bring the same model to its mobile platform products, according to Pocket Gamer. Later on, the same deal could be made available to Windows Phone 8, the company says.

Unity 4 on mobile offers a number of impressive features, including real-time shadows and multi-screen AirPlay support for building unique game experiences. For Unity, offering the basic license free to game devs is essentially also lowering the barrier to their revenue-generating paid tiers and offerings, including assets for in-game use and Pro and Basic add-ons, team licenses and more.

For mobile devs, it gives them a level of access to tools used by some of the biggest and most successful gaming studios on Android and iOS, including Rovio (which uses Unity for Bad Piggies), as well as those used by hit indies like Year Walk, The Room and more.

This is a good thing for the independent games development community, and hopefully it means we’ll see even more top-tier titles coming out of brand new places. The iOS and Android mobile software stores aren’t quite the Wild West of new and exciting indie content they once were, but they still provide small developers more exposure and opportunity than other platforms, and maybe this will help that continue to be true in the face of increasing investment in mobile software from big name game studios.

Article courtesy of TechCrunch

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