If you’re looking for a new mobile game to play this weekend, you have lots of new options to try, including two games featuring Disney characters.
The first game, Disney Crossy Road, was released by Disney and Hipster Whale. The game allows users to play in nine Disney-themed worlds as they attempt to survive as long as possible while crossing lanes of traffic, rivers and more.
The second game, Kingdom Hearts Unchained χ (read as Unchained ‘Key’), was released by Square Enix. The game allows players to create their own Keyblade Master and complete quests by defeating Heartless in turn-based battles.
Are you looking for something different to play? Here’s a look at some of the additional games released this week.
Tales of Link (Free on iOS, Android) – This RPG from Bandai Namco Entertainment features characters from the ‘Tales of’ series, and allows players to create a team of heroes on a quest to save the world. The game offers nine characters, each with their own skills. During battle, players attack enemies by dragging their finger to create links between heroes with the same colored mark.
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Mobile continues to create new opportunities and challenges for marketers. Mobile devices have become invaluable tools for Millennials and Gen Z in particular, providing marketers with rich data about location and interests. This data can be used to improve in-store customer experiences and deliver more personalized advertising.
However, the one of the biggest challenges with mobile is tracking ad performance. And it’s not really a unique problem, according to UberMedia CMO Michael Hayes, adding that even the digital ad model doesn’t really work on mobile either. He is optimistic that the market will work out the kinks and says it’s time for advertisers to look at the mobile advertising in a new way.
Since the top 25 advertisers usually sell products in the physical world, most of which are measuring performance based on media outcomes such as clicks and impressions. Hayes notes that location is important for companies that want to get buyers in stores, and mobile has the ability to provide this data:
One of the things unique things to a mobile ad buy is that you can link location data to real-world location visits. And that is a much more compelling performance outcome — it’s a business outcome rather than a media outcome.
While location data can be a powerful tool, Hayes admits it’s not enough to build a highly targeted custom audience profile. In addition to providing information about where consumers have been, mobile devices can generate data about which apps they’re using, along with other social signals. The interest data combined with location data is what helps advertisers pull together very specific target audiences.
Unfortunately many advertisers are still using the old television style targeting that simply aren’t specific enough. Rather than viewing audiences through the lens of a television buying demo of adults 25-to-54—which pretty much includes everyone—Hayes says he works with agencies to create more targeted customer personas using mobile:
Guess what vehicle is with you all the time basically tracking all those little digital breadcrumbs? Your mobile device.
He added that the data from mobile devices can be used to “fortify the planning process” to understand things like who the most frequent shoppers are at a particular retail location or who buys tacos in the middle of the night. This information can also be used to optimize campaigns in real time.
Hayes offered these tips for advertisers who want to use geo-targeting and interest data to improve mobile ad performance:
Readers: What other tips would you offer?
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Last night, Hollywood honored some of the best performances of 2015 at the Golden Globe Awards. While the passing of pop culture icon David Bowie has taken over the social chatter this morning, make no mistake: the Golden Globes unfolded live both on television and on social media.
On Twitter, which has become the home of real-time social TV viewing, the awards generated 4.4 million Tweets from the red carpet, behind the scenes, fan responses and the Periscope campaign #SmartGirlsAsk.
According to Amobee Brand Intelligence, Lady Gaga, who won an award for her role on American Horror Story: Hotel, was the most talked about celebrity of the night with 141,147 mentions. Leonardo DiCaprio also won an award and was runner up for most talked about during the ceremony. There was an interesting crossover between the two, where Gaga was making her way to accept her award and Leo was caught reacting.
Of course, reaction GIFs and memes ensued.
— Yahoo Movies (@YahooMovies) January 11, 2016
Yahoo may have declared Leo’s reaction “winning” the night, but as the most talked about celeb both on the red carpet and during the show, Lady Gaga was clearly the star of the show. While not among the best dressed, Jennifer Lawrence was among the most talked about both before and during the show with more than 80,000 Golden Globe related tweets. This year, Lawrence wasn’t caught stopping at McDonald’s or tripping her way onto the stage, but scolding a reporter for looking at his phone during a backstage interview.
Behind the scenes streaming on Periscope featured Q&As with the stars as part of Amy Poehler‘s #SmartGirlsAsk campaign, where celebs were asked questions beyond what they were wearing. Here’s how Emmy Rossem responded to the fan submitted question about dealing with rejection:
— Golden Globe Awards (@goldenglobes) January 11, 2016
Check out the list of most Tweeted celebrities below.
Though nine candidates took the stage at Tuesday night’s Republican Presidential Debate in Las Vegas, one stands a hair above the rest when it comes to driving social conversation: Donald Trump.
According to Nielsen, 8.5 million people in the U.S. saw at least one of the 2.4 million tweets about the debate, and Trump was the most-mentioned candidate on the site (522,200 tweets).
The exchange he had with Jeb Bush was the most-tweeted moment of the night, responsible for 19,500 tweets at 10:19 p.m. ET.
Here’s a look, from Spredfast, showing just how Trump dominated Twitter last night:
According to Sprinklr, Trump was responsible for 64.47 percent of the candidates’ conversation on Twitter last night.
Dominating social buzz is nothing new to the Trump camp.
Data from SocialFlow goes a little deeper, showing that in the past month, there have been an average of 436,370 public social posts per day about Trump. The high point — 1.7 million posts — came on Dec. 8, when Trump discussed his plan to block Muslims from entering the United States. There were more than 1.3 million posts about Trump the next day.
Trump’s comments on Dec. 8 vaulted him to the top (in terms of social chatter), when compared to candidates Hillary Clinton and Ben Carson.
SocialFlow’s chart does not take into account the full volume of Dec. 8 posts, just the initial spike. His comments about Muslims that day generated a 5x lift from his previous average.
Other interesting facts and charts about last night’s GOP Debate:
The topics tied to each candidate on the #GOPDebate hashtag on Twitter. (Digimind)
Democratic candidate Bernie Sanders gained more followers than any Republican candidate. (Twitter)
— Twitter Government (@gov) December 16, 2015
Among main stage participants, Bush led positive sentiment. (Brandwatch)
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