Tag Archive | "pages"

Quickly Create Facebook Promoted Posts with Hootsuite Ads

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Social-relationship platform Hootsuite, a Facebook Marketing Partner, streamlined the process of creating promoted posts with its introduction of Hootsuite Ads.

The new tool enables marketers to easily convert posts that are performing strongly on the social network into promoted posts, and Hootsuite said benefits for its users include:

  • Matching organic content with targeted audiences based on advertisers’ business objectives.
  • Automatically scanning pages to determine the best organic posts to amplify.
  • Automated targeting and bidding algorithms.
  • One dashboard for brands to view results and manage all posts.
  • The ability to easily control ad spend.

Hootsuite CEO Ryan Holmes said in a release announcing Hootsuite Ads:

Hootsuite Ads is the first advertising tool designed specifically for human beings. Our vision is to make advertising so simple that anyone can create high-performing ads without training.

Readers: What are your initial impressions of Hootsuite Ads?

HootsuiteAdsReachMorePeopleHootsuiteAdsTopPerformingPostHootsuiteAdsHowMuchDoYouWantToSpendHootsuiteAdsAdManagementHootsuiteAdsAdSpend

Article courtesy of SocialTimes Feed

The One Question to Determine If Someone Is Serious About Facebook Marketing

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BudgetCalculatorEver hear folks whine about how they can’t get in touch with Facebook over whatever issue they have? Usually, it’s a user wanting to get their vanity URL changed, a small business wanting strategy support on how to grow on Facebook, or something of the like.

So Facebook puts up as much self-serve support as possible, since it just doesn’t have the staff required to personally assist anyone and everyone who has a question. But here’s the one way the social network can tell if someone is serious: It asks for their monthly budget.

Having a budget means that there is a decision-maker already involved who is committed to some goal (usually). It means they’re far enough along in the process to be ready to spend money.

Conversely, if they don’t have a budget, there are things missing usually in the area of strategy. We redefine strategy as GCT — meaning that there is work to be done to clarify goals, content and targeting.

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Now if you’re an agency talking with a potential customer that is interested in Facebook marketing, that means you have to weigh some risks here. You are gambling that whatever time you spend in free consulting ahead of a deal will be worth your while:

  • If they don’t know know you well, the odds are definitely not in your favor, since they’re probably shopping and you’re likely wasting time.
  • If they know who you are, you still have the risk of people trying to milk you for free consulting — to get as far as they can until you say “that’s enough — time for a retainer.”
  • If you’re approached by an agency that may “potentially” have a client they want your help with, that’s the trickiest situation of them all.

You’re two levels away from the decision-maker, and the agency is usually quite protective of its relationships, but it wants your expertise, anyway. Any fees it shares with you come out of its existing retainer, unless it gets incremental budget, so you’re fighting uphill.

The solution to this, as Facebook and a few others eloquently detail, is to ask them what their budget is. You might troubleshoot a bit based on what you know about their business — especially if you know it’s a big brand or company that’s raised a big round of funding.

Short of that, you should be wary of putting in resources. Let me save you a lot of future headache — just don’t do it.

AJ Wilcox outlined how he sizes up how serious a client is through how much “plumbing” they have established, like a budget, landing pages, creatives, etc.:

unnamedWhen a prospective client has a defined budget, it tells me that this isn’t their first rodeo, and there’s a lot of great things that come about because of this. It means they’ve likely already tested landing pages and offers. They also likely have settled on messaging and general direction that tends to perform well. If you take on a client who doesn’t have any of this, you’ll be the one trying to figure it out, and when the campaign isn’t successful, it’s because you didn’t do a good job. Defined budget means the best chance for success.

I recently violated my own rule here and talked to an agency that had a “hot” big brand client that it claimed was ready to spend big dollars.

A bunch of phone calls later and another 40+ email exchanges, and that cloud had no rain. Worse, the head of this small agency wanted to put one of his folks in touch with us so we could train him in how to diagnose efforts and set goals.

Of course, we said no — fool me once, shame on you.  Fool me 43 times, then Dennis Yu is not a smart man.

If you’re an agency or consultant, you should have even more incentive now to focus on inbound marketing. By putting your content out there openly for everyone to see, you eliminate most of the re-explaining you’d had to do with prospects.

If you serve small-business clients, put your offering and training details on your landing page. Then every question they’d have is already answered, so you talk to customers only after they have paid.

If you’re dealing with mid-market and enterprise, then you have a standard lead-qualification process. Perhaps you score them by how big their Facebook page is, how much content they produce and what tags they’re running on their site.

Readers: What’s your technique for finding the right clients who are serious?

Article courtesy of SocialTimes Feed

REPORT: How Many Posts per Week Should Facebook Pages Average?

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LocowisePagePostFrequencyChartHow many times should Facebook pages post in a given week? There is no right answer, but social analytics and reporting firm Locowise did some digging on the subject.

Locowise studied more than 600 pages with a total of more than 250 million likes, and its findings included:

  • 31 percent of pages studied posted two to four times per week.
  • 25 percent posted once per day.
  • 18 percent posted once per week.
  • 4 percent posted more than 10 times daily.
  • 3 percent posted five to nine times per day.
  • Pages that posted once per week or less frequently reached an average of 15 percent of users who liked their pages with each post.
  • Those that posted two to four times per week reached nearly 10 percent of their audience.
  • Those that posted once daily reached 8.42 percent of their audience.
  • Those that posted more than 10 times per day reached only 6.51 percent of their audience.
  • Pages that posted one to four times per week saw engagement from 12 percent of users that they reached.
  • Those that posted less than once per week saw 10.3 percent engagement.
  • Those that posted once per day registered 10.84 percent engagement.

Locowise said in a blog post discussing the results:

The trend we see in this study is that less is more when running a Facebook page and relying on organic reach. If you post once per week or less, you get a decent increase in your organic reach compared with a more frequent posting schedule. It is worth considering how much is too much in terms of the volume of content that you post. Do you actually need to post every promo message that your company has, or should you be more strategic about it and focus on well-planned and engaging content pieces only? If you post more than once per day, the engagement seems to be declining as the page likes become indifferent to your brand messages the more they hear from you.

Your Twitter profile could be a place where you post more frequently, or you could use the interest targeting functionality on your Facebook page in order to post the message to a smaller (but more interested) segment of your audience. Your global Facebook page could focus on the most promising content pieces only. Posting and boosting engaging posts only will also help get more out of your advertising budget, as posts with higher engagement tend to cost less on Facebook advertising.

The alternative is that you could mix up your posting schedule and post more frequently but pick different days and times of the day in order to reach different segments of your audience. Not everyone from your audience visits Facebook every day and not everyone lives in the same time zone, so you could reach a higher number of your total page likes organically overall even though you may see a decreased reach for individual posts.

Page administrators: How many posts do your pages average per week?

Article courtesy of SocialTimes Feed

News Feed Change: Posts From Facebook Friends Trump Page Posts

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NewsFeedFBAssets650Posts from friends will carry even more weight than posts from pages in the latest update to Facebook’s News Feed algorithm, and stories about friends liking or commenting on posts will be de-emphasized.

Product manager Max Eulenstein and user-experience researcher Lauren Scissors detailed three changes to the social network’s News Feed algorithm in a Newsroom post, stressing that the moves were made in response to feedback from users.

The three changes to the News Feed algorithm, as explained by Eulenstein and Scissors, are:

We get a lot of feedback from people and recently started asking people to rate their personal News Feeds to tell us how we can improve. Based on this feedback and our ongoing understanding of how people use News Feed, we are making three updates. The first is improving the experience for people who don’t have a lot of content available to see. Previously, we had rules in place to prevent you from seeing multiple posts from the same source in a row. With this update, we are relaxing this rule. Now if you run out of content but want to spend more time in News Feed, you’ll see more.

We’ve also learned that people are worried about missing important updates from the friends they care about. For people with many connections, this is particularly important, as there is a lot of content for them to see each day. The second update tries to ensure that content posted directly by the friends you care about — such as photos, videos, status updates or links — will be higher up in News Feed so you are less likely to miss it. If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content the right one for each individual person.

Lastly, many people have told us that they don’t enjoy seeing stories about their friends liking or commenting on a post. This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.

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As for whether the most recent changes will impact pages, they wrote:

The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.

Readers: What do you think of the latest round of changes to Facebook’s News Feed algorithm?

Article courtesy of SocialTimes Feed

First-Ever Facebook Football Awards: Voting Through May 11

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FacebookFootballAwardsBannerSoccer fans have until May 11 to vote on the first-ever Facebook Football Awards, aimed at honoring the best of the Barclays Premier League.

The Facebook Football Awards will recognize excellence in nine categories, with Facebook choosing the winners for Facebook Club Performance of the Year and Facebook Player Performance of the Year, and fans from around the world able to vote on the other seven categories:

  • Player of the Year
  • Young Player of the Year
  • Manager of the Year
  • Best Premier League Club of the Year
  • Best XI of the Year (an 11-man lineup of fans’ favorite players)
  • Content of the Year
  • Fan of the Year

The winners will be revealed at a ceremony in London May 26, to be hosted by Jake Humphrey. The event will air live on BT Sport, and it will live-stream on its Facebook page, as well as that of Mirror Football.

All Facebook users can vote once per category on the Football on Facebook, Sports on Facebook, Mirror Football and BT Sport pages.

Facebook head of sport and entertainment partnerships, Europe, Middle East and Africa Glenn Miller wrote in a Facebook Media blog post:

Facebook is launching the first-ever Facebook Football Awards, a celebration of the players, clubs and fans of the Premier League. This is an opportunity to put football fans at the heart of the game, connect them with the sport they love and encourage them to share their passion for football on Facebook.

Clubs have submitted their nominees for the latter two categories, which highlights their favorite piece of content on Facebook from the 2014-15 season and a person or group of people who have shown extraordinary support for their team. They are also encouraging fans to vote for star players, like the Tottenham Hotspurs’ Harry Kane.

Soccer fans: How will you vote?

Today sees the launch of the Facebook Football Awards. They’re the only awards where fans from all over the world can…

Posted by Football on Facebook (Soccer) on Thursday, April 16, 2015

Article courtesy of SocialTimes Feed

Facebook to Pull Plug on Like Box Social Plugin June 23

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LikeBoxSay goodbye to Facebook’s like box as of June 23, as the social network said it is phasing out that social plugin in favor of its page plugin.

The move was quietly announced in the developers’ documentation for the like box:

With the release of Graph API v2.3, the like box plugin is deprecated and will stop working June 23. Use the new page plugin instead. The page plugin allows you to embed a simple feed of content from a page into your websites.

The like box is a special version of the like button designed only for Facebook pages. It allows admins to promote their pages and embed a simple feed of content from a page into other sites.

Page administrators: What do you think of this move by Facebook?

Article courtesy of SocialTimes Feed

INFOGRAPHIC: Top 20 Facebook Brands See Lower Like Totals, Too

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CointreauLogo650The top 20 brands on Facebook boasted an average of 14,281,790 likes at the end of March, down sharply from 15,253,189 at the end of February, proving that even the most popular pages on the social network were not immune to last month’s purge of likes by memorialized or deactivated accounts, according to the most recent statistics from social media analytics platform Socialbakers.

Those brands averaged 37 posts for the month, down from 49 in February.

Socialbakers also found that:

  • Retail was still the top industry in terms of Facebook likes, but its total fell to 206,544,754 from 218,233,728.
  • Walmart continued as the top brand on the social network in terms of likes, but it also saw a sharp cut, to 30,271,428 from 32,249,924.
  • The same applied to Disney as the top media brand, slipping to 11,509,733 likes from 12,441,555.
  • Spirits brand Cointreau earned a toast as the leader in Facebook post engagement, at 29.99 percent.
  • Fitbit outmuscled Sprint to claim the title of most Socially Devoted brand on Facebook for March, with a score of 859, and February’s leader, Verizon Wireless, failed to crack the top five.
  • Starbucks remained the top brand in terms of Twitter followers, with 7,435,204 at the end of March, up from 7,266,333 at the conclusion of the previous month.
  • Etsy was another repeat winner, leading brands on Twitter in terms of interactions for the month, with 1,122,806.
  • The brand with the most video views on YouTube for March was another repeat winner, Vat19, with 788,897,850.
  • Rockstar Games easily retained its position as the brand with the most YouTube subscribers at the end of March, with 2,262,118, nearly double the total of second-place Vat19.

SocialbakersMarch2015Infographic

Article courtesy of SocialTimes Feed

STUDY: Facebook Pages’ Organic Reach Is Not Quite Dead

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More People Share Personal Videos on Facebook Than YouTube, Says StudyThe conventional wisdom about Facebook pages is that organic reach is virtually nonexistent and posts with photos perform the best, but a study by social analytics and reporting firm Locowise poked holes in those theories.

Locowise analyzed 500 pages throughout February, totaling more than 215 million likes and accounting for some 27,000 posts, and it found that:

  • The pages’ average organic reach was approximately 7 percent of total likes, with that figure rising to 11 percent for pages with fewer than 10,000 likes. Those with 10,000 to 99,999 likes saw 6 percent reach, while those with more than 100,000 were at 5 percent.
  • Links drew the most organic reach, at 18 percent, followed by videos (9 percent), text-only status updates (9 percent) and photos (just 7 percent).
  • For pages with fewer than 10,000 likes, links garnered an even larger percentage of organic reach, 32 percent, followed by photos (11 percent), text-only status updates (10 percent) and videos (4 percent).
  • In the 10,000-to-99,999 group, links were tops with 16 percent of organic reach, followed by videos (11 percent), text-only status updates (10 percent) and photos (5 percent).
  • Pages with more than 100,000 likes posted similar results, with links accounting for 15 percent of organic reach, followed by videos (11 percent), text-only status updates (7 percent) and photos (5 percent).

Locowise said of its findings in an email to SocialTimes:

This data says you should stop posting photos directly but include stunning imagery in the thumbnail images of your link posts instead. Posting more links has the added benefit of you being able to gain more clicks to your website or blog. This makes it easier for you to track any organic ROI (return on investment) from Facebook, too.

It’s also important to note videos — which only a few months ago didn’t get much reach — have received an algorithmic bump since Facebook started focusing on video. Creating video content is now worth your consideration. If you already have videos, it is worth uploading videos from your YouTube channel directly onto Facebook, too.

The company also offered five points of action for page administrators:

  • Publish link posts if you want to reach more people organically.
  • Use stunning photos you would have posted directly as custom link thumbnails instead in order to gain more clicks and engagement.
  • If you run a larger Facebook page, start experimenting with videos uploaded directly to Facebook.
  • Start uploading your YouTube videos directly onto Facebook, too.
  • Remember that just posting a link post or video is not everything: Always try to be creative and engaging with any piece of content you post in order to boost your results.
  • Readers: What did you think of the findings by Locowise?

    Article courtesy of SocialTimes Feed

    MSNBC to Debut Two Daily Video Shows on Facebook

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    MSNBCLogo650MSNBC will team up with digital-video distributor NowThis on two daily video programs that will debut on Facebook, Variety reported.

    The cable news network and NowThis, partially owned by MSNBC parent NBC Universal, will debut:

    • Sound Off, which focuses on one morning breaking-news story for users to discuss.
    • FacePalm, which will be posted near the end of the day and looks at unusual events in the news.

    The two series will debut on the Facebook pages of MSNBC and NowThis.

    MSNBC president Phil Griffin said in a memo to staff, obtained by Variety, that the network and NowThis will also co-produce daily fare for Twitter, Vine and Snapchat, adding:

    If we’re serious about reaching younger audiences where they are, we have to create content in the formats that work for the platforms where they live. And we also must seek out other partners and content creators who are experts at doing this, and share our interest in compelling storytelling and innovation.

    Other news outlets have made similar moves on Facebook, including ABC News, which debuted daily Facebook newscast Facecast: The One Thing last December.

    Readers: How often do you watch news video content on Facebook?

    Article courtesy of SocialTimes Feed

    UPDATED: Why Facebook Pages’ Like Totals May Drop

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    March12LikesDownThe bad news: Starting March 12, Facebook page administrators may start seeing lower like totals for their pages. The good news: The vanishing likes aren’t legit, anyway.

    Reader Geoffrey Moffett of Triovia Media shared the screenshot above, in which page admins are seeing the following notice at the top of their admin panels:

    We’ve recently updated the way we measure how many people like your page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts.

    UPDATED: Facebook confirmed the move in a Facebook for Business post, saying that the social network is focusing on accounts that were memorialized for deceased users, or voluntarily deactivated.

    Facebook explained the reasons behind the move:

    • Business results: Removing inactive Facebook accounts from page audience data gives businesses up-to-date insights on the people who actively follow their page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.
    • Consistency: We already filter out likes and comments generated by deactivated or memorialized accounts from individual page posts, so this update keeps data consistent.

    And the social network informed page admins what they should expect:

    Over the coming weeks, page admins should expect to see a small dip in their number of page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.

    Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a page’s like count. If a deactivated account is reactivated, the account will be re-added to a page’s like count.

    Page admins: What do you think of this move by Facebook?

    Thumbs up/thumbs down image courtesy of Shutterstock.

    Article courtesy of SocialTimes Feed

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