Tag Archive | "pages"

Facebook Opens Philippines Office

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Facebook set up shop in the Philippines, announcing the opening of its first office in the island nation earlier this week.

Vice president, Asia-Pacific Dan Neary broke the news in a Facebook post from Makati, Philippines:

I’m excited to share that Facebook opened its first office in the Philippines today. More than 49 million Filipinos access Facebook every month to connect with their friends and loved ones–this is over 91 percent of the internet population. The Philippines is a highly engaged, mobile-first nation filled with people who are creative, entrepreneurial and have a strong sense of community.

Filipinos have been sharing the unique moments that matter on Facebook with their friends and family, be it life milestones or a trending video. Two in three Filipinos are connected a business page on Facebook, and they’re using the platform to discover new brands and products.

Our team has already been partnering closely with businesses–small and large–in the Philippines, and I’m looking forward to the opportunity to grow together with our partners there. #FB4PH

FacebookPhilippinesAnnouncement

Article courtesy of SocialTimes

Facebook Updates Guidelines on Branded Content, Debuts Tool

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Expect to see more branded content in your News Feed, as Facebook Friday introduced a new branded content tool and updated guidelines.

Product manager Clare Rubin and vice president of partnerships Nick Grudin detailed how Facebook defines branded content in a Facebook Media blog post:

On Facebook, we define branded content as any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that specifically mentions or features a third-party product, brand or sponsor. It is typically posted by media companies, celebrities or other influencers.

Facebook said the branded content tag can be added to photos, videos, links, text, Instant Articles and 360-degree videos with the tool’s launch Friday, with support for Facebook Live videos, including those from the Facebook Mentions application, coming “over the next several weeks.”

The most important guideline is a clear indication that the post represents branded content, and Rubin and Grudin wrote that the update was a response to requests from media companies, public figures, influencers and marketers, adding:

For brands and businesses, the new tool will introduce more transparency and allow them to better understand how their marketing initiatives are performing across Facebook. Additionally, marketers can now leverage branded content creative for ads and actively engage in sponsorships to ensure that their campaigns are useful, interesting and entertaining to their target audiences. We are committed to ensuring that the branded content experience is engaging for people on Facebook and that the ecosystem thrives for our partners and marketers.

The branded content tool being introduced by the social network will allow publishers and influencers to tag marketers in their branded content posts, notifying those marketers and giving them access to post-level insights, as well as the ability to share and boost those posts.

Rubin and Grudin outlined the update to Facebook’s policy on branded content as follows:

We believe that today’s update will bring more interesting and engaging content into the Facebook ecosystem, but not all branded content is a fit for our platform. People have told us that they find some types of branded content to be less engaging than others, and this was typically when the content was more promotional. Based on this feedback, our branded content guidelines prohibit overly promotional features, such as persistent watermarks and pre-roll advertisements. Additionally, cover photos and profile pictures must not feature third-party products, brands or sponsors. Branded content integrations that are allowed to be posted on Facebook include content like product placement, end cards and marketers’ logos.

Facebook also published a thorough overview of its new branded content tool on the Facebook Media page, and highlights include:

All branded content must be tagged using the tool, which is available through page composer on desktop and iOS, Power Editor, Ads Manager, the marketing application-programming interface and the Mentions app on iOS. We will extend branded content support to Android in the coming months.

Look for the “handshake” icon in page composer to add the branded content tag. In Ads Manager and Power Editor, you will see a “Sponsor” field.

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Type in the name of the third party product, brand, or sponsor featured in the post. Be sure to tag the correct entity, especially in cases when the third party is part of a parent product, brand or sponsor.

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Branded content posts will appear in News Feed with the “with” tag.

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See insights for branded content posts as you would any other post.

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Readers: What do you think about the branded content developments from Facebook?

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Article courtesy of SocialTimes

Facebook, Turner Sports Bring Virtual Reality, 360-Degree Video to NCAA Final

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The winner of the 2016 NCAA Men’s Division I Basketball Championship tournament will also be crowned in virtual reality Monday night.

Facebook announced that it teamed up with Turner Sports to present the first-ever VR live-stream of the national championship game, and the social network’s Oculus VR unit will present the game—pitting the University of North Carolina against Villanova University—with an 180-degree courtside perspective, including a scoreboard and live statistics.

Turner Sports will also upload 360-degree highlight videos to the official NCAA March Madness Facebook page.

The two teams competing for the title have seen engagement soar since the tipoff of the NCAA Tournament, with viewership for videos posted by Villanova soaring from 26,000 to 79,000 for its latest Facebook Live post, and North Carolina seeing six-figure viewership of every one of its Facebook Live offerings, the social network said in an email to SocialTimes.

Facebook added that 23 teams in this year’s tournament, including all of the Final Four squads, uploaded Facebook Live videos, as did Fox Sports and CBS Sports.

Finally, the social network shared its top Facebook Live moments from this year’s version of March Madness:

Readers: Tar Heels or Wildcats?

Article courtesy of SocialTimes

Starz’s Outlander Premiere Event to Run on ET Page via Facebook Live

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Entertainment Tonight, Starz and Facebook Live will team up to present the season premiere event for the cable network’s Outlander.

The red-carpet event for the premiere of season two of the drama series will be held Monday at 6 p.m. ET at the American Natural History Museum in New York, and it can only be viewed on the Entertainment Tonight Facebook page.

ET Online’s Leanne Aguilera will interview Outlander stars and other celebrities, incorporating questions sent by Facebook users in real-time.

Starz executive vice president of marketing Alison Hoffman said in an email to SocialTimes:

Starz is committed to delivering fan-centric experiences that encourage viewers to obsess over the shows they love. This exclusive access to the Outlander premium red carpet exemplifies our commitment to do exactly that, giving fans the opportunity to actively participate in the excitement and energy on the red carpet. Streaming directly via Entertainment Tonight’s Facebook page allows the millions of fans who love Outlander to interact live during this unique experience.

And CBS Television Distribution general manager of digital media J.D. Crowley added:

ET is proud to partner with our friends at Starz and Facebook to bring our large audience of super-fans directly onto the Outlander premiere red carpet, allowing them to participate in real time via Facebook Live.

Building on our track record of market-leading live red-carpet experiences, including ET’s innovative use of Facebook 360 at this year’s Grammy red carpet, this exclusive event is another example of ET’s commitment to delivering our large cross-platform audience the best entertainment news and video content across all screens 24

Facebook Auto-Generating Previews of Ads for Pages?

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Some Facebook page administrators are seeing previews of potential Facebook ads for their pages in their News Feeds.

Reader Matteo Gamba shared the screenshot below with SocialTimes, in which an automatically generated preview of how an ad for one of the pages he runs would appear to potential clients appeared in his News Feed.

Page admins: Have you seen anything similar?

AdPreviewInNewsFeed

“Your ad here” image courtesy of Shutterstock.

Article courtesy of SocialTimes | RSS Feed

Believe It: Facebook Page Post Reach Continues to Surge (Report)

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The average reach for posts by pages in February was 10.86 percent, up 5.33 percent from January and representing the highest mark since Locowise began tracking pages on the social network.

The social analytics and reporting company shared the following statistics from its February study of Facebook pages in a blog post:

  • Page likes growth in February was 0.14 percent, slightly down from 0.16 percent in January and marking the lowest figure in the 10 months since Locowise began its studies. Page likes growth in December 2015 was also 0.14 percent.
  • February’s post engagement rate was 4.9 percent of people reached—up 10.11 percent from January, but still the second-lowest figure recorded by Locowise.
  • Video posts reached 12.62 percent of total page likes, followed by photos (11.79 percent), links (9.08 percent) and text-only status update (5.7 percent).
  • Locowise said page administrators should expect 0.63 percent of their total audiences to engage with video posts, followed by photos (0.57 percent), links (0.35 percent) and status updates (0.25 percent).
  • 41.2 percent of pages studied by Locowise used Facebook advertising in February, paying for an average of 29.91 percent of their total reach. Those figures were up 6.99 percent and 4.95 percent, respectively, from January.

LocowiseFacebookFebruary2016ReachEngagement

Locowise also offered the following suggestions for page administrators on new features recently introduced by Facebook:

  • Keep an eye on Reactions: How is your audience reacting to your content? What reaction is the most used one? What type of content gets a certain reaction? Does any of this affect your total reach and engagement?
  • Explore live-streaming: Experiment and see what works for you. How does a Facebook Live video perform in terms of reach and engagement compared with a traditional video post?
  • Plan for Instant Articles: Your company needs to consider whether you should be part of Instant Articles. Should you drive traffic to Instant Articles or your website? That is the big question. Get together, look at the pros and cons and decide how you want to proceed.

Readers: Did any of Locowise’s Facebook findings for February surprise you?

Article courtesy of SocialTimes | RSS Feed

Facebook Updates Guidelines for Pages Messaging

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Facebook launched messaging for pages last August, and the social network provided guidelines for page administrators later that month. This week, it added to those guidelines.

The initial set of guidelines provided by Facebook was:

  • Turn on messaging when you’re ready.
  • Write the way you’d speak to someone in person.
  • Be helpful and to the point.
  • Limit saved replies to frequently asked questions.
  • Respond privately to sensitive questions.

In a Facebook for Business post earlier this week, the social network added:

  • Have a plan in place to be responsive to incoming messages: Depending on how many messages you anticipate, assign a person or a team of people to take the lead on monitoring and responding to messages. Keep in mind that if you are running ads with the “send message” call to action, you may receive quite a few messages from people.
  • Set a response time to set expectations: Response times are notes that show up in the about section of your page and in the chat window when someone messages your page, and they tell people when they can expect a response from your business. Page admins can choose to show that they respond either “within minutes,” “within an hour,” “within hours” or “within a day.” Set a response time for your page that is accurate to set expectations with people sending you messages and to establish response time guidelines for the people on your team in charge of responding to messages. Learn how to set a response time. If you respond to 90 percent of messages within 15 minutes, you’ll earn a “very responsive to messages” badge. While we don’t expect every page to meet this threshold, we recommend being as responsive as possible to build rapport with your customers.
  • Use instant replies to greet customers: When you have messaging enabled for your page, you have the option of turning on instant replies to send an automated reply to anyone who messages your page. Where appropriate, this feature can be used to greet customers and thank them for reaching out before someone is able to respond personally. Learn how to turn on instant replies.

Page admins: How helpful are Facebook’s pages messaging features?

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Article courtesy of SocialTimes | RSS Feed

Grammy Awards: Lady Gaga’s David Bowie Tribute Topped Facebook

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Lady Gaga’s tribute to the late David Bowie was the most-talked-about moment on Facebook during the 58th Annual Grammy Awards Monday night.

Facebook said in an email to SocialTimes that the five most-talked-about moments on Facebook during the telecast were:

  1. Lady Gaga pays tribute to the late David Bowie.
  2. Kendrick Lamar performs.
  3. Lionel Richie tribute and performance.
  4. Chris Stapleton performs.
  5. Justin Bieber performs.

Facebook also found that its pre-Grammy Awards sentiment data analysis was spot-on, as the largest percentage of positive conversations in the “Record of the Year” category went to “Uptown Funk,” by Mark Ronson and featuring Bruno Mars, while the same was true for To Pimp a Butterfly by Kendrick Lamar in the “Rap Album of the Year” category. Both took home their respective statues.

More than 780 million Facebook users are connected to music-related pages, according to the social network.

Readers: Did you interact on Facebook during the 58th Annual Grammy Awards Monday night?

Article courtesy of SocialTimes | RSS Feed

New Photo Upload Options for Facebook Page Admins

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Facebook page administrators may soon have a variety of ways to upload photos to their pages.

Clicking on photo/video in pages’ status update composers now brings up the following four options:

  • Upload photos/video: Add photos or video to your status.
  • Create photo album: Build an album out of multiple photos.
  • Create a photo carousel: Build a scrolling photo carousel with a link.
  • Create slideshow: Add three to seven photos to create a video.

Page admins: Do you have access to the same options? What are your thoughts?

Thank you to Marco Alonso for the tip.

Article courtesy of SocialTimes | RSS Feed

Times Square Led Facebook Check-Ins Last New Year’s Eve

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New York’s Times Square is the unofficial epicenter of New Year’s Eve celebrations, so it comes as no surprise that it led Facebook in check-ins last New Year’s Eve.

Facebook said in an email to SocialTimes that more than 40 million users indicated that they were traveling to or checked in to destinations outside of their home cities, and the top six were:

  1. Times Square, New York
  2. Central World, Bangkok
  3. London
  4. Kaohsiung World Games Main Stadium, Kaohsiung, Taiwan
  5. Paris
  6. Dream Mall, Kaohsiung, Taiwan

The social network offered details on the top five spots from the more than 440,000 check-ins at Carnival in Brazil in 2015, adding that the 2016 edition is set for Feb. 5 through 10:

  1. Rio de Janeiro
  2. São Paulo
  3. Salvador
  4. Recife
  5. Praia do Forte, Cabo FrÍo

Finally, Facebook provided a list of the top six destinations checked into by European users traveling within Europe this past summer:

  1. London
  2. Paris
  3. Istanbul
  4. Barcelona, Spain
  5. Berlin
  6. Amsterdam

And the social network offered tips of how Facebook can be a valuable resource for users planning their next vacation:

Use Facebook Search to tap your network for destination ideas: You can use Facebook’s search functionality to browse posts from friends and pages you follow. Looking for a specific kind of vacation? Try phrases like “ski” or “beach” to see posts from friends of recent trips they’ve taken, or try something more specific—like “Hawaii”—to get ideas for specific attractions and travel guides from your favorite pages.

Get friend-fueled context on your next destination using City Guides: If you’ve already decided on a place to go, use Facebook’s City Guides to get ideas about what to do and see there. For each city, you’ll be able to see a list of popular attractions, recommended places to eat, upcoming local events, information about nearby cities and a list of friends who have been there, making it easy to instantly message them and pick their brain about their favorite spots.

Browse lists of local restaurants bars and hotels, organized by reviews from friends and others: Get ready to eat your way around your chosen destination by reading reviews and ratings of restaurants in the area. Each restaurant page on Facebook includes a reviews section at the top. There, you can browse star ratings and reviews from friends who have been there and glean some inside intel about what to order when you go (don’t forget to try the foie gras!). You can simply search with a phrase like, “Restaurants in San Francisco” or access a list of a city’s restaurants on its City Guides page.

Readers: Where will you be for New Year’s Eve?

Photo via Visualhunt.com

Article courtesy of SocialTimes | RSS Feed

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