Facebook is trying to make things a little easier for page admins by showing a breakdown next to News Feed of post and ad performance.
Several page admins have been seeing a feature that Facebook is apparently rolling out, where information about recent posts and ads shows up to the right of the News Feed. Hat tip to Kevin Mullett, Director of Product Development at Cirrus ABS, for sending this to Inside Facebook.
When this does appear for page admins, a blue bubble appears with the text, “Quickly see how your recent posts and ads are performing, and use the Shortcuts link to take action.”
From this panel, page admins can drill down to individual post performance, boost highly-performing posts and get a general sense of how the page is doing this week in terms of new likes and reach.
Mullett noted that this feature isn’t perfect, as he found that posts done by another admin of the page didn’t show up in this breakdown.
For page admins who don’t want this, the panel can be collapsed by selecting that option from the top-right menu.
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Article courtesy of Inside Facebook