Tag Archive | "pages"

Facebook adds page admin panel next to News Feed

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PageAdminNewsFeed

Facebook is trying to make things a little easier for page admins by showing a breakdown next to News Feed of post and ad performance.

Several page admins have been seeing a feature that Facebook is apparently rolling out, where information about recent posts and ads shows up to the right of the News Feed. Hat tip to Kevin Mullett, Director of Product Development at Cirrus ABS, for sending this to Inside Facebook.

When this does appear for page admins, a blue bubble appears with the text, “Quickly see how your recent posts and ads are performing, and use the Shortcuts link to take action.”

From this panel, page admins can drill down to individual post performance, boost highly-performing posts and get a general sense of how the page is doing this week in terms of new likes and reach.

Mullett noted that this feature isn’t perfect, as he found that posts done by another admin of the page didn’t show up in this breakdown.

For page admins who don’t want this, the panel can be collapsed by selecting that option from the top-right menu.

Readers: Do you find this useful?

Article courtesy of Inside Facebook

The $1 Million Race For The Cure To End Aging

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aging, elderly hands clasped

What Students Really Carry Back To School

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BacktoSchool4

Facebook improves event ads, launches insights

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eventinsights

Facebook has made the event much more powerful for page admins.

In the next few weeks, Facebook is rolling out the ability to make it easier to promote events (not just boost a post about an event), as well as insights showing how many people have seen the event.

One of the first major changes coming to pages is that they can create ads to drive event responses. These ads can be created via the Ad Create tool and Power Editor.

Facebook described this in a blog post:

To make it easier for businesses to reach even more people for their events, we’re announcing new features that help Pages promote their events and see how they’re performing.

In the coming weeks, Pages will be able to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, these types of ads were only shown in the right-hand column on desktop.

eventadAnother major change is the addition of insights to events. When page owners receive this capability, they will be able to see:

  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of joins, saves and maybes the event has received

Facebook is also giving page admins the ability to give events a more prominent space on timeline:

For Pages that often host events, the Events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your Page, click the More menu and reorder your tabs so Events is one of the first to appear.) People that visit a Page on mobile can also scroll through the Upcoming Events section to see the events a Page is hosting that week.

In addition to the enhancements we’ve made to events for Pages, we’re also improving the events experience for people on Facebook. Each person’s events page has a new look and feel to better highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.

eventstabReaders: What do you think of these new features?

Facebook testing rankings on page timelines

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pagerankings

While all place-based Facebook page admins can see how well their fans and customers have rated them, some page owners are now seeing how they stack up among the competition.

Inside Facebook reader Giannis Andrikopoulos of Greece noticed on his page that there’s now a ranking showing that it’s the No. 2-rated page in that category in his area.

It doesn’t appear that the ranking shows for non-admin users, so page admins can rest safe knowing that fans can’t see that they’re the No. 15 bakery in San Diego. It could also be a point of pride when a page hits that No. 1 ranking.

Readers: Have you seen this?

Article courtesy of Inside Facebook

Facebook admits month-long ‘discrepancy’ in reported reach, engagement metrics

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ReachDiscrepancy

If the reach and engagement metrics you’ve seen on your Facebook page seem a little off, it’s because there’s been a bug affecting those figures. Facebook admitted to many page owners today that there is a discrepancy between the reported reach admins see on posts and the actual reach and engagement of a post.

Many page admins can see this message atop the dashboard:

There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible.

Facebook told Rachel Globus — social media strategist for ABC 10News in San Diego — who reported the problem to Inside Facebook, that the issue should be resolved early next week.

Readers: Have you seen this on your page recently?

Article courtesy of Inside Facebook

Facebook redesigns, improves Pages Manager app for iOS, Android

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NewPagesManager

Facebook on Monday announced an update to the Pages Manager apps for both iOS and Android, making it easier for Facebook page admins to keep tabs on their page through mobile.

Here’s a look at the new features included in the app:

  • Easier access to admin tools
  • Quicker navigation to Page Activity and Insights
  • More direct access to an “action bar” that lets you quickly write a post, add a photo, edit your Page and more

Readers: What else do you want from Facebook’s Pages Manager app?

Article courtesy of Inside Facebook

Facebook prompts page name translation

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Screen Shot 2014-06-19 at 2.46.19 PM

Have an international market share? Facebook wants to make sure that users in different countries can find your page. Some page admins saw this week a prompt on the top of the page management dashboard to enter in translated titles for the page.

This way, a user in Japan will see the title of the page in Japanese, and so on.

Facebook doesn’t provide the translation, allowing the page manager to input the most precise and accurate title for that language. We’ve reached out to Facebook to elaborate, and we’ll update the story when we hear back.

Page admins can input translations for their page title by going to settings, then page info and down to translated names.

For Inside Facebook, Facebook only offered 4 language options: Chinese, Japanese, Korean and Arabic.

Screen Shot 2014-06-20 at 12.18.53 PM

Readers: Have you seen the prompt lately?

Article courtesy of Inside Facebook

Facebook testing easier management of multiple location pages

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For business owners who manage a small chain, navigating those multiple location pages can be a bit of a pain. Which location should be posted as the main one? But now, it looks like Facebook is trying to figure out a way to solve this problem.

Inside Facebook reader Enrico Gualandi, the Founder and Digital Strategist of Social Factor, pointed out that some chain business owners who manage a place-based page can showcase other locations on their timeline.

A Facebook spokesperson confirmed that this is something Facebook is testing, but not ready to roll out yet.

Gualandi noticed this by going to his page’s settings, then seeing an option for locations, above the activity log.

inf1From there, page admins can enter in locations one-by-one, or do a batch upload.

The admin can then enter in specialized information for each location, such as hours or subcategories. If there’s an existing page that the page owner just wants to bring under that umbrella, they can choose that page.

inf5This way, when a user views the hub page (or one of the spokes), they can also see the locations closer to them in a timeline module.

Pingu's English Italia  FacebookReaders: If your company has multiple locations, would you be interested in this?

Article courtesy of Inside Facebook

Facebook’s one-column page timeline available worldwide this week

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NewPageTimeline

Facebook’s latest page timeline design — more closely imitating a user’s personal timeline — started popping up in March, but the company announced Wednesday that it is rolling out the design worldwide.

By the end of this week, all pages should have access to the new design, which places tabs in the sidebar and eliminates the post shifting when a user scrolls down.

Facebook announced this in a blog post:

In March, we announced that Pages would be getting a streamlined look to make it easier for people to find the information they want, and give Page admins easy access to the tools they use most.

Earlier this week, we announced that Facebook now has 30 million active small business Pages worldwide. And now, starting later this week, all existing Pages — including the 30 million active small business Pages — will have access to the refreshed design, as well as more control over the functionality of their Pages.

Scared about tabs? Read more about tab placement here.

Page admins, if you haven’t seen it already, will see a prompt to switch over to the new design and take a tour of the features. Regardless of the decision page admins make at this time, the design changes will take hold 2 weeks after a page admin takes the tour.

NewPagePromptFacebook stresses that the new timeline design puts more control in the page owner’s hands, as they’re able to customize the order of the sidebar (after the people and about info sections, which are stuck at the top automatically). The new design also places key stats such as notifications, page reach, and new likes in a right-hand sidebar.

When the page design was first announced in March, Facebook put out an FAQ section for page admins and marketers.

Readers: If you’ve had access to this new design, what do you think of it?

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