Tag Archive | "pages"

Top 25 Facebook pages: December 2014 — Could Cristiano Ronaldo be Facebook’s most-liked person?

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Just because the World Cup is over doesn’t mean the world lost interest in soccer. Every month, we examine the trends in Facebook page fanbases. This month, we find that Cristiano Ronaldo and Leo Messi (along with FC Barcelona and Real Madrid) have some of the most rapidly-growing Facebook pages in the world.

While Facebook for Every Phone and Facebook remain the most-liked pages, Ronaldo is closing in on singer Shakira for the title of most-liked person on Facebook, according to Facebook Marketing Partner Socialbakers.

Take a look at our monthly leaderboard of the Facebook pages with most likes for December, with figures from Socialbakers. The fan growth statistics account for Nov. 21 through Nov. 27.

Rank Page Fans Fan Growth during Period Fan Growth % during Period
1 Facebook for Every Phone 534005488 2501228 0.47%
2 Facebook 166655502 926207 0.56%
3 Shakira 105962307 47337 0.04%
4 Cristiano Ronaldo 103008884 365178 0.36%
5 Eminem 97166343 144520 0.15%
6 Coca-Cola 90887972 230313 0.25%
7 Rihanna 90028515 4524 0.01%
8 Vin Diesel 87864524 240708 0.27%
9 YouTube 85558650 104615 0.12%
10 Michael Jackson 79845754 46053 0.06%
11 FC Barcelona 79521737 318085 0.40%
12 Real Madrid C.F. 78145197 335769 0.43%
13 Justin Bieber 76445628 123087 0.16%
14 Katy Perry 76264346 105153 0.14%
15 Leo Messi 76111785 323333 0.43%
16 Harry Potter 75584890 81570 0.11%
17 The Simpsons 74932937 2601 0.00%
18 Candy Crush Saga 74774178 122790 0.16%
19 Will Smith 74517868 108958 0.15%
20 Bob Marley 74051788 228972 0.31%
21 Taylor Swift 71893929 227000 0.32%
22 Texas HoldEm Poker 70745034 13614 0.02%
23 Lady Gaga 67297759 -1969 0.00%
24 Beyoncé 66364222 117124 0.18%
25 Linkin Park 66332240 75000 0.11%

Image courtesy of Marcos Mesa Sam Wordley / Shutterstock.com.

Article courtesy of Inside Facebook

Facebook puts more emphasis on local page review scores

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Facebook, in recent months, has been building up its local page review interface. Now, review scores are highlighted in bright blue in more places and people can click through and sort reviews based on star rating, most helpful and most recent.

According to Inside Facebook reader Matteo Gamba, there are now four CTA for users to place a review or see reviews.

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The reviews seem to have taken a page from Yelp, allowing users to sort by most recent and most helpful (apparently ranked by the amount of engagement on the review).

The review scores are now highlighted in bright blue, both all over the page, as well as in sidebar posts. However, on mobile, the only option for reviews appears to be the most helpful option.

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Article courtesy of Inside Facebook

Study: Local pages outperforming global pages for organic, paid interactions

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For brands representing themselves on Facebook with both global and local pages, a recent study reveals that fans of a given local page are far more engaged than fans of the corresponding global page, and this extends to promoted posts as well.

Facebook Marketing Partner Socialbakers cross-analyzed 800 global pages and their accompanying 5,000 local pages and found that while global pages may have more total interactions than local pages, the interactions per 1,000 fans on local pages are significantly higher.

Furthermore, the results showed that as page size increased, so did the interaction gap between global and local pages. Socialbakers Chief Editor Zachary Peterson wrote about the study in a blog post:

The value of posting on Local Pages increased as the Fan base grew. The smallest Local Pages took on 107% more Interactions than Global Pages in the same size range. Middle-sized Local Pages outperformed their Global equivalents by 169%. For the largest Pages, Local Pages gained 346% more Interactions than Global Pages did.

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Socialbakers suggests that this is due to the type of content that local pages post, which tends to be about events and special offers available to users of each specific local page.

The study then dives deeper into specifics about promoted posts:

The brands we examined promoted almost the same number of posts from their Global and from their Local Pages, about 13%. But Post Interactions on Local Pages were almost 60% from Promoted Posts.

What conclusion can we draw from this? Ad dollars are far more effective used promoting content on local pages than on global pages. Keep spending those ad dollars wisely and leverage your local pages by making content that is both pertinent and targeted.

Readers: For those of you who are fans of global brands, do you follow their global page or their local page, and what content that they share do you engage with?

Article courtesy of Inside Facebook

Facebook Cracks Down On Overly-Promotional Non-Ad Feed Spam From Pages

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Deleting your Facebook page is foolish

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You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?

Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”

Let’s lay it out: deleting your Facebook page is foolish.

Despite occasional kinks and glitches, as well as controversial overhauls, “upgrades” and policy changes (like the recent “naming” debacle), Facebook remains by far the most popular social site on the internet.

Unless you’re paying a little extra for special promoted posts and increased visibility in your audience’s News Feed (still a tough bargain to beat), you’re still given access to a platform where you can promote your brand without being forced to fork over a cent. This is what’s known in the industry – any industry – as “cost effective advertising.”

Despite the exodus of some disgruntled companies disappointed in their Facebook page’s statistical performance and authenticity of fans, Facebook is still the best deal in the social media universe – even better than Twitter, where the average user’s attention span is even shorter than the 140 character limit (and the lifespan of a tweet a few minutes – and that’s being generous).

Facebook is not only more-user friendly, it’s more audience-accessible. Almost everyone you know, in nearly any age group or demographic, has a Facebook account that they check at least once in a while. It’s become the easiest way for everyone to keep in touch with not just friends and family, but the world at large, including their favorite brands (and bands!).

Chances are, if a consumer is aware of your company, they found you on Facebook while surfing for the services you offer. If they can’t find your page (because it’s gone or was never there), they’ll definitely find someone else providing the same product, and you lose a customer to an easier-to-locate, tech-savvier competitor. If your business can’t be bothered to maintain a Facebook page, most potential clients won’t think you’re cool or smart or anything positive – they just won’t consider you. At all.

And let’s talk about the main reason why some businesses are ditching The Book – fake fans. Sure, some of your Facebook followers may be phony accounts set up as a spam screen – but they may also be legit consumers protecting their own personal identities. Not really your call to make. And why do you care if they’re converting? How silly.

As a business, you can’t really measure the “success” of your Facebook page by the number of likes, comments or other graphs that consultants often reference when deciding the validity of this ridiculously obvious option. You know it works when it works – and it always does. Big claim to make with no data? It’s intuitive, folks.

If you REALLY think no potential client will EVER find you (either on purpose or not) on Facebook and result in a sale of some sort, then by all means – cut and run. But I promise you, you’re making a mistake.

It costs you absolutely nothing to create and maintain a Facebook page – the time commitment to curate remotely interesting content is minimal to do yourself and extremely manageable for even small businesses to outsource – and not being there can pointlessly limit awareness of your existence. How short-sighted of you.

Facebook is the new phone book, spanning Generations “B” (for Boomer) to “Z” (and where do we go from there now that we’ve exhausted the alphabet, by the way?).  If you’re not “listed” on Facebook, you may not be discovered at all, alternate forms of advertising aside. Facebook is the first – and oftentimes ONLY – social stop for many online participants. Good luck brewing that juice elsewhere.

Two final points:

Yes, your blog drives lots of traffic (way more than Facebook) – from people who already know about your blog/business and your mom’s friends. That referral pool is pretty small when compared to the potential on Facebook. Don’t need people to purposely or suddenly discover you on Facebook? Swell. Buh-bye.

Do I care if my fans are organic, engaged and fully fluffed or whatever? Nope! I care that people can easily find me – if only to scope out my business as part of their vetting process (and potential clients DO look for you there – ask them!). And for me, that’s A-ok!

Bottom line: those who delete can’t compete. And have smelly feet.

Image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Facebook redesigns reviews page

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Facebook has apparently rolled out a new design to its reviews page for place-based businesses.

Now, when people click on the reviews tab, they’ll be able to quickly see the overall rating for the page, as well as reviews from friends.

What do you think of the redesign?

Image courtesy of Matteo Gamba.

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Article courtesy of Inside Facebook

Facebook allows page admins to save, backdate posts

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Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts and backdate posts.

Through this feature, page admins can now compose a draft of a post, save it for later, and post it when it’s ready.

Page admins can access drafts in the activity menu.

unnamed-5To see if you have this feature, look for a toggle button next to the Post button.

unnamed-4Readers: How will you use this feature?

Credits: Matteo Gamba, Bluemoon/Faceblog, 123 Hellas.

Infographic: Average Facebook page performance, Sept. 2014

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Is your Facebook page performance up to par?

Every month, Quintly (formerly AllFacebook Stats) compiles the average key performance indicator stats for Facebook pages of all sizes. While this tally doesn’t break down into verticals, it shows how Facebook pages of different sizes are doing in terms of engagement. For instance, in September, 13 percent of engagement for pages with 10,000 to 100,000 fans and 100,000 to 1 million fans were shares. Likes are still the most dominant form of engagement across the board.

The infographic also shows how often pages of different sizes post. Want to see how your page is performing, compared to these averages? Look below.

quintly Infographic: The Average Facebook Page Performance For September 2014

Top image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Study: Clickthrough rate continues to rise as reach drops on Facebook

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Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.

The study took into account 8,000 brand pages internationally from August 2013 to August 2014, finding that overall clickthrough rate is up 48 percent year-over-year, but fan penetration is down 55 percent year-over-year.

Komfo notes that in August 2013, the brand pages monitored were reaching 25.2 of their audience. That was cut to 14.53 percent in November, and now sits at 11.34 percent.

However, just as Facebook said, fans who do see a page’s posts are the most likely to click through content. Anna Brill Jørgensen, Komfo’s Marketing Manager commented on what this tells us about the current state of Facebook marketing:

This tells us that social media marketers are transitioning from seeing Facebook as a free platform for brand messages, where the success criteria is to get as many updates pushed out to as many people as possible, into focusing on the value of true dialogue and engagement.

Of course, Facebook is also encouraging brands to make more engaging content by rewarding page posts with high CTR by showing them to more users.

As page admins have reported widespread reductions in organic reach (and many see that paid reach is getting harder to come by, too), Facebook notes that the trade-off is higher CTR and higher engagement. Facebook’s reasoning with the reach reduction is that messages are getting to the people who would be most likely to take an action. However, the decreased reach metric continues to leave a bad taste in page admins’ mouths and make them a little less willing to become serious advertisers.

Readers: Have your engagement metrics grown over the past year?

Top image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Facebook adds page admin panel next to News Feed

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Facebook is trying to make things a little easier for page admins by showing a breakdown next to News Feed of post and ad performance.

Several page admins have been seeing a feature that Facebook is apparently rolling out, where information about recent posts and ads shows up to the right of the News Feed. Hat tip to Kevin Mullett, Director of Product Development at Cirrus ABS, for sending this to Inside Facebook.

When this does appear for page admins, a blue bubble appears with the text, “Quickly see how your recent posts and ads are performing, and use the Shortcuts link to take action.”

From this panel, page admins can drill down to individual post performance, boost highly-performing posts and get a general sense of how the page is doing this week in terms of new likes and reach.

Mullett noted that this feature isn’t perfect, as he found that posts done by another admin of the page didn’t show up in this breakdown.

For page admins who don’t want this, the panel can be collapsed by selecting that option from the top-right menu.

Readers: Do you find this useful?

Article courtesy of Inside Facebook

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