Tag Archive | "pages"

Facebook testing ‘Popular Pages in Your Area’ feature

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Wondering what pages people in your area like? Facebook is apparently testing a sidebar feature called Popular Pages in Your Area.

As brought to Inside Facebook’s attention by Samuel Edwards of Tenthwave and Danny Goodwin of Search Engine Watch, some users are seeing a sidebar module that allows users to see popular pages liked by people in their area.

It doesn’t appear that this is an ad unit, but rather something randomly (or strategically) generated, in an effort to get users to like more pages. When a user clicks “See All,” they’re brought to a page that shows not only page invites they have outstanding, but popular pages in that user’s area. It may not show properly for everyone.

We’ve reached out to Facebook and will update the story when we hear back.

Readers: Have you seen this?

Article courtesy of Inside Facebook

Study: Brands still overwhelmingly prefer photos on Facebook

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Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages.

A new study by Socialbakers, a Facebook Preferred Marketing Developer, of Facebook posts in a month by more than 30,000 brands shows that 75 percent of the content posted were photos. Links were the next biggest group, with 10 percent. The reason why? 87 percent of the engagement happens on photos, Socialbakers found among the top 10 percent of posts.

While page admins love posting single photos, only 4 percent of the content uploaded by the brands studied were photo albums. Video was also pretty low, at 4 percent.

Socialbakers also explored the engagement for the top 10 percent of posts, showing that users are more likely to engage with photos than any other type of post.

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Socialbakers Social Media Analyst Phillip Ross commented on the findings:

Despite all this, our data does not necessarily imply that a photo post will automatically be among the most engaging on Facebook. It simply reveals a common trait that the best posts feature more frequently than do ordinary posts. In order to take advantage of insights like these, you need to know more than just one metric – you need to know all of them.

Readers: What kind of content performs best for you on Facebook?

Article courtesy of Inside Facebook

Facebook testing more descriptive review prompts

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In an effort to encourage users to leave better reviews on place-based pages, it appears that Facebook has beefed up the prompt.

As noticed by intrepid Inside Facebook reader Matteo Gamba, the input box for some review prompts offers a much more detailed preview of what a user can write.

Readers: Do you think this will make users write more descriptive reviews?

Article courtesy of Inside Facebook

Facebook wants to clean up like-baiting and other spam

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Facebook vowed Thursday to keep the News Feed cleaner of spam, calling out pages that use like-baiting and other shady techniques to game the algorithm and receive outstanding organic reach.

Many times, passion pages or other types non-business affiliated pages will share an image while begging for likes, comments, and shares — launching the content into more News Feeds. However, Facebook says that this content is, on average, 15 percent less relevant than content with similar vital stats.

So Facebook is taking action against like-baiting posts, as well as content that is repeatedly shown in News Feed and spammy links.

Facebook says this will only punish content that users don’t want to see, not posts from pages that are earnestly trying to gain engagement:

The improvement we are making today better detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages. This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares.

The company also cleared up what this means for earnest page admins, claiming that this will mainly hurt pages that are intentionally posting spammy content:

The vast majority of publishers on Facebook are not posting feed spam so should not be negatively impacted by these changes, and, if anything, may see a very small increase in News Feed distribution.

A smaller set of publishers who are frequently and intentionally creating feed spam will see their distribution decrease over the next few months.  We’re making these changes to ensure that feed spam content does not drown out the content that people really want to see on Facebook from the friends and Pages they care about.

Readers: What do you think about this?

Article courtesy of Inside Facebook

Top 25 Facebook pages: April 2014 — Shakira is now Facebook’s most-liked person

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Last month, we talked about how Shakira’s Facebook fanbase was rapidly growing. Now, according to PageData, Shakira is Facebook’s most-liked person, with 87.7 million fans on the social network.

Shakira’s Facebook page has gained nearly 1 million fans in the past week and passed Rihanna as the person with the most likes on Facebook. She still trails Facebook for Every Phone and Facebook’s own page.

Shakira officially earned the honor on March 21 and shared the news with her fans in a post.

Discover which Facebook pages have the most likes by clicking below.

# Name Total Likes  Daily Growth Weekly Growth
1     Facebook for Every Phone 413,741,416 +539,003 +3,832,024
2     Facebook 144,365,483 +68,665 +445,543
3     Shakira 87,849,760 +134,672 +993,727
4     Rihanna 86,462,819 +18,811 +134,589
5     Eminem 84,660,986 +66,106 +494,914
6     Coca-Cola 80,905,045 +32,848 +311,955
7     YouTube 78,947,450 +13,527 +103,068
8     Cristiano Ronaldo 76,786,141 +52,956 +448,098
9     Michael Jackson 72,133,022 +41,962 +362,873
10     The Simpsons 71,717,070 +22,210 +155,666
11     Vin Diesel 70,830,125 +72,704 +524,041
12     Texas HoldEm Poker 70,247,014 +2,840 +22,967
13     Harry Potter 69,870,527 +50,431 +378,574
14     Katy Perry 66,214,187 +48,562 +354,613
15     Will Smith 65,036,935 +27,886 +212,233
16     Candy Crush Saga 64,945,134 +59,030 +448,161
17     Justin Bieber 64,703,278 +59,410 +395,864
18     Lady Gaga 64,109,805 +32,529 +245,644
19     Linkin Park 61,001,390 +25,348 +181,692
20     FC Barcelona 59,626,939 +111,095 +835,835
21     Beyoncé 58,610,885 +56,782 +404,915
22     Bob Marley 58,454,270 +56,291 +407,666
23     Taylor Swift 58,024,730 +89,229 +652,435
24     Selena Gomez 57,466,759 +46,421 +312,781
25     Family Guy 55,604,989 +3,285 +26,138

Yankees, Dodgers open baseball season as Facebook’s most talked about teams

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As the baseball season approaches this weekend (though the Los Angeles Dodgers and Arizona Diamondbacks have already opened their seasons in Australia), the New York Yankees are both the most liked and talked-about team on Facebook, according to Mediabistro’s PageData.

The Yankees’ Facebook page has a PTAT value of more than 385,000. Also highly discussed on Facebook are the Dodgers and the Cincinnati Reds. Although the Reds don’t yet have 1 million fans on Facebook, the chatter about that page is still third in baseball — ranking just higher than the Boston Red Sox, who have 4.4 million Facebook fans.

Find out how many people are currently talking about each Major League Baseball team by clicking below.

Name Likes Δ Today Δ This Week PTAT Δ Today Δ This Week
New York Yankees 7,163,231 +7,664 +55,076 385,879 0 +196,420
Los Angeles Dodgers 1,976,733 +5,771 +40,607 255,406 +4,138 +56,588
Cincinnati Reds 867,931 +2,524 +17,941 171,776 +6,457 +58,149
Boston Red Sox 4,420,946 +3,415 +23,828 142,674 +17,667 +39,340
San Francisco Giants 2,065,651 +3,731 +25,781 125,375 +3,608 +4,046
Detroit Tigers 1,537,159 +2,604 +18,410 113,994 0 -15,344
Atlanta Braves 1,597,862 +2,807 +19,334 105,533 +9,531 -19,446
Chicago Cubs 2,020,455 +2,562 +17,507 94,944 +5,159 +12,453
St. Louis Cardinals 1,743,835 +2,956 +20,293 90,115 +5,060 +12,068
Philadelphia Phillies 1,473,190 +2,097 +14,721 86,254 -3,455 +23,226
Texas Rangers 1,842,680 +2,812 +19,754 73,122 -2,206 -23,569
Los Angeles Angels of Anaheim 818,394 +2,616 +17,661 69,391 -1,676 -3,024
Chicago White Sox 1,332,708 +3,113 +18,844 65,344 -1,160 -19,782
Baltimore Orioles 674,100 +2,191 +14,651 57,714 -247 -2,695
New York Mets 832,329 +1,899 +14,749 56,912 -801 -12,215
Milwaukee Brewers 744,897 +1,753 +10,318 54,327 0 -11,956
Arizona Diamondbacks 440,417 +1,611 +11,214 47,578 -1,924 +1,960
Pittsburgh Pirates 665,286 +1,872 +13,958 45,476 -1,204 +2,009
Kansas City Royals 456,878 +1,368 +10,024 38,317 +2,471 +13,076
Toronto Blue Jays 694,064 +1,627 +11,641 35,051 +1,800 +3,038
Seattle Mariners 708,543 +1,702 +10,682 34,784 +146 +2,450
Cleveland Indians 719,085 +1,568 +10,780 33,357 +418 +847
Colorado Rockies 656,349 +1,442 +10,241 32,531 0 -399
Oakland Athletics 514,366 +1,007 +7,084 29,336 0 -420
Minnesota Twins 911,000 +1,173 +8,568 28,859 +541 +3,619
Houston Astros 583,490 +1,032 +6,860 20,587 -283 +931
Tampa Bay Rays 558,096 +742 +5,278 18,200 -1,680 -6,118
San Diego Padres 507,985 +840 +5,978 15,824 0 +168
Miami Marlins 388,281 +495 +3,647 11,296 -2,349 -4,438
Washington Nationals 319,921 +922 +6,202 11,203 0 -3,122

Image courtesy of Anthony Correia / Shutterstock.com

Article courtesy of Inside Facebook

Infographic: Guide to Facebook News Feed image sizes

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As Facebook rolls out a redesigned News Feed to more and more users, page admins are trying to stay a step ahead in planning visual content that will fit the mold.

Gain — an app for managing Facebook marketing within teams — has studied the changes in News Feed and developed a clear infographic, showing the image sizes page admins need to know.

Click below to learn more.

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Article courtesy of Inside Facebook

Facebook’s Secret New “Business Manager” Could Compete With Developer Partners For Marketing Dollars

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TechCrunch has discovered a big, unannounced marketing tool from Facebook called Business Manager that lets teams at enterprises and agencies manage multiple ad campaigns and Pages in one interface. There’s just one problem. Business Manager could directly compete with Facebook’s Preferred Marketing Developers who it has historically left to serve these lucrative customers. Read More

Article courtesy of TechCrunch

Facebook page admins asked to join waitlist for new layout

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Want to be among the first to get the new Facebook page layout? Facebook is now notifying some page admins to join a waitlist to have their page converted to the new design, according to sister site AllFacebook.

When a page admin clicks that they want to be added to the waitlist, giving them earlier access to the new design, they receive the following message:

YourPageWillBeUpdatedSoon

Infographic: Socialbakers reveals top February Facebook brands

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According to Socialbakers, a social media analytics platform, the top 20 brands on Facebook possessed an average of 14,481,490 fans at the end of February, or the population of a small country.

The top 5 brands on Facebook at the end of February were:

  • Walmart with 32,134,392 fans;
  • Amazon with 21,847,918 fans;
  • Target with 21,580,619 fans;
  • Samsung Mobile with 19,363,658 fans; and
  • Subway with 19,318,831 fans.

Socialbakers also found that the top brands by engagement rate were:

  • Evolution Fresh with 7.05 percent, a 34 percent increase;
  • Sheraton Waikiki with 3.81 percent, a 5 percent increase;
  • DeKuyper USA with 3.38 percent, a 55 percent increase;
  • Patron XO Cafe with 3.31 percent, a 261 percent increase; and
  • Ameriprise Financial with 3.01 percent a 72 percent increase.

The average post engagement rate for all brands was 0.16 percent with an average response rate of 59 percent.

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Article courtesy of Inside Facebook

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