Tag Archive | "pages"

Facebook Pages See Organic Likes Rise 0.2% in May (Report)

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A total of 43.36 percent of Facebook pages advertised on the social network in May, according to the latest research from social analytics and reporting firm Locowise.

Locowise also found that:

  • Facebook pages saw organic likes growth of 0.2 percent, compared with 1.95 percent for Instagram.
  • Locowise found a reach per post of 8.34 percent of all page likes.
  • Engagement per post totaled 6.61 percent of all users reached.
  • 0.55 percent of all likes on the average post led to engagement with that post, versus 2.81 percent for Instagram.
  • Videos were seen by the most users who like the pages posting them, at 11.86 percent, followed by links (9 percent), photos (7.86 percent) and status updates (6.12 percent).
  • In terms of engagement, photos were tops, at 7.06 percent, followed by videos (6.61 percent), links (4.37 percent) and status updates (3.34 percent).

Readers: Did any of the findings by Locowise for May surprise you?

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Article courtesy of SocialTimes Feed

Facebook Adds Videos Tab to Page Insights

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Facebook accommodated the explosion in the popularity of videos posted by pages with the addition of a videos tab to its page insights.

Page administrators now have access to aggregate information on views, 30-second views, top videos within a certain date range and metrics for videos shared from other pages. Similar data was previously available only on a per-video basis.

The videos tab for page insights will be rolled out “over the coming weeks” via page insights, data export and the social network’s insights application-programming interface.

Product manager Anaid Gomez-Ortigoza offered more details on the new videos tab in a Facebook Media blog post:

In the past, page owners have only been able to see metrics on a per-video basis. With this new tab, they will now be able to understand views and 30-second views in aggregate at the page level based on any custom date range, as well.

Toggling between view breakdowns–organic vs. paid, auto-played vs. clicked-to-play and unique vs. repeat—gives a unique insight into the viewing behavior for the page’s audience.

Highlighting a time period surfaces the views from those dates. This allows page owners to have a more granular understanding of views day-over-day.

PageInsightsVideosTab

Checking a specific benchmark allows page owners to compare their average performance over time and how their effort is shifting viewing behavior.

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The top videos section identifies a page’s best-performing videos based on reach, views or average completion over a desired date range. With this information, video creators can understand the top content that is reaching and engaging their audience.

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Clicking on any of the videos surfaces individual video metrics around engagement, audience retention and more.

Page admins: What are your initial thoughts on this new feature?

Image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Facebook Page Admins Can Set Expiration Dates for Videos

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Facebook has expanded its expiring posts feature for pages to videos.

Reader Vipin Nayar, senior digital marketing analysts for IPIX Solutions, shared the screenshots below with SocialTimes, and he pointed out that Facebook’s Help Center entry had been updated to reflect the change.

The social network offered the following instructions for setting expiration dates for videos on pages:

  • Add a video at the top of your page’s Timeline.
  • Click the arrow next to publish and select schedule post.
  • Click schedule expiration date to turn on video expiration.
  • Choose the date and time you want the video to expire.
  • If you want to delete the post when it expires, click to check the box next to delete the post. Permanently remove the post and its insights at the scheduled time.
  • To schedule an expiration date for a video that’s already published to your page, hover over the post on your page’s timeline, click the arrow in the top-right corner and select schedule expiration.
  • When your video expires, it won’t be visible on your page or anywhere else it was shared on Facebook. To see a video after it expires, click publishing tools at the top of your page, then click expired posts.
  • Keep in mind that if you choose to delete the video when it expires, the post will be permanently removed from your page, your page’s activity log and insights and anywhere else it was shared on Facebook.

Page administrators: What do you think?

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Image of bomb fuse courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Another ‘Improve Your News Feed’ Survey From Facebook

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Facebook continues to use surveys to gather information on users’ impressions of their News Feeds.

The latest News Feed survey from Facebook focuses only on posts from friends, unlike past efforts, which mixed in posts from friends and pages.

Some Facebook users are seeing prompts atop their News Feeds with the headline, “Tell Us What You Think,” and the following message:

Improve your News Feed: We’d like to hear your feedback! Please answer a few questions about your News Feed.

Clicking on the “Give Feedback” button brings users to a short description of the survey:

In this survey, you’ll see several pairs of stories that could appear in your News Feed. For each pair, select the story you would most want to see in your News Feed.

ImproveYourNewsFeed2

The survey then had users choose between several pairs of posts, as illustrated below.

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Readers: Have you ever taken any of Facebook’s News Feed-related or other surveys?

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Article courtesy of SocialTimes Feed

Facebook Rewarding Page Admins for Quick Responses to Messages?

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Facebook is incentivizing some page administrators with badges for quick responses to messages.

Some page admins that are part of the group seeing response rate and response time in their admin panels are also being served pop-up boxes, and the section about the badges reads:

Respond to 90 percent of messages with a five-minute response time over one week to receive the indicator.

Page admins: How many of you are seeing response rate and response time in your admin panels, and have any of you seen this information about the quick-response indicator?

VeryResponsiveToMessagesBadge

Thank you to Matteo Gamba of TransferWise for the screenshot.

Article courtesy of SocialTimes Feed

Facebook to Media: Don’t Forget Author Tags

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Facebook introduced its author tag feature for members of the media in June 2013, and product manager Vadim Lavrusik stressed that it is still a useful tool.

Lavrusik wrote in a Facebook Media blog post that author tag makes it easier for journalists and other members of the media to enable Facebook users who enjoy their posts to like their pages or follow them.

He wrote:

The connection between byline and page or profile is created after a person clicks through a Web article posted to Facebook. When the reader returns to News Feed after reading the article, the story preview will display a Follow button at the bottom of the News Feed unit for journalists with Facebook profiles and a like button for journalists with Facebook pages. A text link to the author’s profile or page is displayed, as well. People who click on the follow or like button will start receiving updates from the author’s profile or page.

In addition to making it easier for people to follow the author of an article, author tags help journalists connect immediately with the readers who are most engaged and interested in their work and grow their following on Facebook. Journalists can then build deeper relationships with their Facebook followers by engaging directly in conversations, holding Q&As and sharing behind-the-scenes content.

AuthorTagFollow AuthorTagLike

Lavrusik also provided instructions for developers or journalists looking to implement author tags:

The author tag is an easy lift for news organizations that have yet to adopt it; only one additional line of code in the header tag of the page is needed to implement the tag site-wide. Developers can find documentation on the article:author metatag here. Journalists who manage a Facebook profile will need to ensure that “follow” is turned on on their profile. Journalists who manage a Facebook page do not need to take any additional action steps. The author tags are opt-in, and the follow and like buttons will currently display in the desktop version of Facebook.

Readers: Have you ever taken advantage of author tags to like or follow a journalist or media organization?

Author image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Facebook Testing ‘See First’ News Feed Customization Feature

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Facebook continues to experiment with ways to let users customize their News Feeds, and See First, which appears to be an expansion of a test that was spotted in April, is the latest example.

In late April, some Facebook users began seeing a box with an animated puppy and the prompt, “See more of what you love,” which led to a screen with bubbles containing the profile pictures of friends and pages they had interacted with the most.

At that point, users were able to select which pages and friends to prioritize over Facebook’s News Feed algorithm.

Thursday, Josh Constine of TechCrunch shared the screenshots above and below of a feature called See First, which is appearing on select profiles and pages.

As the title suggests, See First allows users to specify that they want to always see content from the selected profiles or pages. Options also appear to unfollow or return to the default (the News Feed algorithm, presumably).

A Facebook spokesperson told Constine:

We are always exploring new ways to improve the Facebook experience, and we are currently running a small test of a feature that lets you indicate that you’d like to see posts from a specific person or page at the top of your News Feed.

That quote matches nearly word-for-word a statement Facebook provided to SocialTimes in April.

Readers: Would you like to see Facebook roll out this feature, or something similar?

NeverMissAPostWithSeeFirst SeeFirst

Article courtesy of SocialTimes Feed

Full-Court Press from Facebook for NBA Finals Posts?

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Is Facebook prompting users to post about the National Basketball Association Finals?

Reader Jedrzej JD Derylo commented on a friend’s post about cheering on the Cleveland Cavaliers in game one of the NBA Finals, against the Golden State Warriors, as pictured below.

CavaliersPost

Then, when Derylo looked at his status update box, it featured an image of a basketball and the text, “The Cavaliers are playing today. What’s on your mind?”

CavaliersStatusUpdate

Derylo said in an email to SocialTimes that he has not liked the Cavaliers’ page.

Readers: Have you seen anything similar?

Article courtesy of SocialTimes Feed

INFOGRAPHIC: Timing Is Everything for Facebook Posts

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There is no such thing as the perfect time of day to post on Facebook, but there are guidelines that will help page administrators fine-tune their strategies.

Social media analytics and monitoring tool Fanpage Karma shared the infographic below, along with some tips it formulated after analyzing posts from more than 5,000 pages over a period of more than six months.

Fanpage Karma chief marketing officer Stephan Eyl wrote in a blog post:

Once a post is posted on Facebook, the clock starts ticking. In the first hour, a post receives the majority of its reactions from the fans. More than one-half of all likes, comments and shares will be issued in the first 60 minutes. The most likes and comments are given directly in the first 15 minutes. Shares behave a little different. The posts are most often shared with a 15-minute delay. However, after 7 p.m., shares behave unison with likes and comments: In the evening, in the first 15 minutes, posts are shared most frequently. The decline of the share rate in the subsequent period, however, is much slower. The share-behavior thus extends over a longer period.

The lifetime of a post in terms of likes, comments and shares from fans is highly dependent on the time of day. Posts that are published in the morning immediately experience a wave of reactions, which declines first strongly and then continuously until the evening hours. Posts that are published in the evening have a much shorter but more intense life. Reactions explode in the first minutes — much stronger than in the morning posts. But the activity ebbs much faster, as well. One hour after the publication. An evening-post has fewer reactions per minute than its morning equivalent, even though many users are online at this time of day.

Posts at midnight get very few responses. The first wave of reactions, as well as the flattening of the curve, is substantially lower than at other times of the day. On the next day, however, we discovered something amazing: Every morning, posts return from the dead. Between 7 a.m. and 10 a.m., all posts experience a brief second spring. At this time, Facebook recycles posts of the previous day. Is it in order to reach users who were not online yesterday or because of a shortage of fresh posts? The latter seems rather unlikely, given the mass of content that is uploaded every single minute on Facebook. It is more probable that Facebook takes advantage of good content from the night before — rated with likes from a few night owls and not seen by the vast majority of users — to be able to fill the News Feed with interesting content for the early morning birds.

Readers: What did you think of the findings by Fanpage Karma?

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Image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Facebook Tests Critics’ Reviews on Restaurant Pages

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Everyone’s a critic, but reviews from actual critics will now be posted on the Facebook pages of select restaurants.

Facebook confirmed the launch Tuesday of a test with Bon Appetit, Condé Nast Traveler, Eater, New York Magazine and the San Francisco Chronicle, in which reviews from their critics will appear on the pages of “selected restaurants” in the U.S. — a Facebook spokeswoman told The Verge ”thousands” of restaurants are included.

Facebook users were already able to see reviews from friends and other users.

A spokesperson for the social network said in an email to SocialTimes:

In order to give you access to even more helpful information about local places, we’re testing a new unit that will display critic reviews for certain restaurants in the U.S. Starting today, you’ll now see critic reviews, in addition to reviews from friends and other people who have been there.

The Verge added, via the Facebook spokeswoman:

Since reviews are such an important part of helping people make informed decisions about what to do locally, we’re excited to be incorporating a new way for people to use Facebook to find the best real-world experiences.

She also told The Verge that if publishers provide negative reviews, they will be included, as well.

Readers: What are your initial thoughts on this test?

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Article courtesy of SocialTimes Feed

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