Tag Archive | "pages"

Facebook testing rankings on page timelines

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pagerankings

While all place-based Facebook page admins can see how well their fans and customers have rated them, some page owners are now seeing how they stack up among the competition.

Inside Facebook reader Giannis Andrikopoulos of Greece noticed on his page that there’s now a ranking showing that it’s the No. 2-rated page in that category in his area.

It doesn’t appear that the ranking shows for non-admin users, so page admins can rest safe knowing that fans can’t see that they’re the No. 15 bakery in San Diego. It could also be a point of pride when a page hits that No. 1 ranking.

Readers: Have you seen this?

Article courtesy of Inside Facebook

Facebook admits month-long ‘discrepancy’ in reported reach, engagement metrics

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ReachDiscrepancy

If the reach and engagement metrics you’ve seen on your Facebook page seem a little off, it’s because there’s been a bug affecting those figures. Facebook admitted to many page owners today that there is a discrepancy between the reported reach admins see on posts and the actual reach and engagement of a post.

Many page admins can see this message atop the dashboard:

There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible.

Facebook told Rachel Globus — social media strategist for ABC 10News in San Diego — who reported the problem to Inside Facebook, that the issue should be resolved early next week.

Readers: Have you seen this on your page recently?

Article courtesy of Inside Facebook

Facebook redesigns, improves Pages Manager app for iOS, Android

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NewPagesManager

Facebook on Monday announced an update to the Pages Manager apps for both iOS and Android, making it easier for Facebook page admins to keep tabs on their page through mobile.

Here’s a look at the new features included in the app:

  • Easier access to admin tools
  • Quicker navigation to Page Activity and Insights
  • More direct access to an “action bar” that lets you quickly write a post, add a photo, edit your Page and more

Readers: What else do you want from Facebook’s Pages Manager app?

Article courtesy of Inside Facebook

Facebook prompts page name translation

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Screen Shot 2014-06-19 at 2.46.19 PM

Have an international market share? Facebook wants to make sure that users in different countries can find your page. Some page admins saw this week a prompt on the top of the page management dashboard to enter in translated titles for the page.

This way, a user in Japan will see the title of the page in Japanese, and so on.

Facebook doesn’t provide the translation, allowing the page manager to input the most precise and accurate title for that language. We’ve reached out to Facebook to elaborate, and we’ll update the story when we hear back.

Page admins can input translations for their page title by going to settings, then page info and down to translated names.

For Inside Facebook, Facebook only offered 4 language options: Chinese, Japanese, Korean and Arabic.

Screen Shot 2014-06-20 at 12.18.53 PM

Readers: Have you seen the prompt lately?

Article courtesy of Inside Facebook

Facebook testing easier management of multiple location pages

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For business owners who manage a small chain, navigating those multiple location pages can be a bit of a pain. Which location should be posted as the main one? But now, it looks like Facebook is trying to figure out a way to solve this problem.

Inside Facebook reader Enrico Gualandi, the Founder and Digital Strategist of Social Factor, pointed out that some chain business owners who manage a place-based page can showcase other locations on their timeline.

A Facebook spokesperson confirmed that this is something Facebook is testing, but not ready to roll out yet.

Gualandi noticed this by going to his page’s settings, then seeing an option for locations, above the activity log.

inf1From there, page admins can enter in locations one-by-one, or do a batch upload.

The admin can then enter in specialized information for each location, such as hours or subcategories. If there’s an existing page that the page owner just wants to bring under that umbrella, they can choose that page.

inf5This way, when a user views the hub page (or one of the spokes), they can also see the locations closer to them in a timeline module.

Pingu's English Italia  FacebookReaders: If your company has multiple locations, would you be interested in this?

Article courtesy of Inside Facebook

Facebook’s one-column page timeline available worldwide this week

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NewPageTimeline

Facebook’s latest page timeline design — more closely imitating a user’s personal timeline — started popping up in March, but the company announced Wednesday that it is rolling out the design worldwide.

By the end of this week, all pages should have access to the new design, which places tabs in the sidebar and eliminates the post shifting when a user scrolls down.

Facebook announced this in a blog post:

In March, we announced that Pages would be getting a streamlined look to make it easier for people to find the information they want, and give Page admins easy access to the tools they use most.

Earlier this week, we announced that Facebook now has 30 million active small business Pages worldwide. And now, starting later this week, all existing Pages — including the 30 million active small business Pages — will have access to the refreshed design, as well as more control over the functionality of their Pages.

Scared about tabs? Read more about tab placement here.

Page admins, if you haven’t seen it already, will see a prompt to switch over to the new design and take a tour of the features. Regardless of the decision page admins make at this time, the design changes will take hold 2 weeks after a page admin takes the tour.

NewPagePromptFacebook stresses that the new timeline design puts more control in the page owner’s hands, as they’re able to customize the order of the sidebar (after the people and about info sections, which are stuck at the top automatically). The new design also places key stats such as notifications, page reach, and new likes in a right-hand sidebar.

When the page design was first announced in March, Facebook put out an FAQ section for page admins and marketers.

Readers: If you’ve had access to this new design, what do you think of it?

Facebook Says There Are Now 30M Small Businesses With Active Pages, Including 19M On Mobile

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dan levy

New addition: menus for restaurant Facebook pages

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FB_Menu_Sample

Facebook has added a cool new feature for restaurant-based Facebook pages: menus. Now, thanks to a partnership between Facebook and SinglePlatform (a Constant Contact branch), restaurants with a page can now have their actual menu right there on their timeline for both mobile and desktop.

Restaurants who have uploaded their menu through SinglePlatform can easily have their menu accessed from the Facebook page in tab form, so users can get a full sense of the eatery before they go. This helps restaurants put their most important information right on their Facebook pages.

Pete Chen, Vice President and General Manager of SinglePlatform, wrote about this new feature:

You probably already know that Facebook is an excellent tool for engaging loyal customers and spreading the word about business activities. Having a menu easily available on Facebook is convenient for those who regularly interact with your brand there. No longer do they have to open a separate browser window or different app; everything they need is right on the local business Page.

SinglePlatform restaurant customers can now insert their menus on their Facebook Page as a new tab right next to their ‘photos’ and ‘likes’ tabs. Any change—from new menu and drink items to weekly specials—can be made directly from their SinglePlatform account, and it will be reflected on their Facebook Page and elsewhere across the SinglePlatform publishing partner network.

RestaurantMobileMenu

Facebook introduced the feature in a Facebook for Business blog post, illustrating how restaurants can take advantage of this:

In the US or Canada, restaurant Pages can now upload menus through SinglePlatform from Constant Contact, an online listings service that helps local businesses connect and engage with consumers by showcasing menus, products and services, photos, specials and more. If you already work with SinglePlatform for your other menu needs, your menu will automatically be added to your restaurant’s Page.

If you are outside of the US or Canada, or don’t currently work with SinglePlatform, you can upload a PDF of your menu. On your Page, go to Settings → Page Info → Menus.

Readers: If you manage a restaurant page, are you excited about this?

Article courtesy of Inside Facebook

Facebook testing ‘Popular Pages in Your Area’ feature

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Wondering what pages people in your area like? Facebook is apparently testing a sidebar feature called Popular Pages in Your Area.

As brought to Inside Facebook’s attention by Samuel Edwards of Tenthwave and Danny Goodwin of Search Engine Watch, some users are seeing a sidebar module that allows users to see popular pages liked by people in their area.

It doesn’t appear that this is an ad unit, but rather something randomly (or strategically) generated, in an effort to get users to like more pages. When a user clicks “See All,” they’re brought to a page that shows not only page invites they have outstanding, but popular pages in that user’s area. It may not show properly for everyone.

We’ve reached out to Facebook and will update the story when we hear back.

Readers: Have you seen this?

Article courtesy of Inside Facebook

Study: Brands still overwhelmingly prefer photos on Facebook

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Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages.

A new study by Socialbakers, a Facebook Preferred Marketing Developer, of Facebook posts in a month by more than 30,000 brands shows that 75 percent of the content posted were photos. Links were the next biggest group, with 10 percent. The reason why? 87 percent of the engagement happens on photos, Socialbakers found among the top 10 percent of posts.

While page admins love posting single photos, only 4 percent of the content uploaded by the brands studied were photo albums. Video was also pretty low, at 4 percent.

Socialbakers also explored the engagement for the top 10 percent of posts, showing that users are more likely to engage with photos than any other type of post.

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Socialbakers Social Media Analyst Phillip Ross commented on the findings:

Despite all this, our data does not necessarily imply that a photo post will automatically be among the most engaging on Facebook. It simply reveals a common trait that the best posts feature more frequently than do ordinary posts. In order to take advantage of insights like these, you need to know more than just one metric – you need to know all of them.

Readers: What kind of content performs best for you on Facebook?

Article courtesy of Inside Facebook

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