Tag Archive | "pages"

Facebook to Page Admins: Who Is Your Page Endorsing?

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Facebook quietly began encouraging users to endorse their chosen candidates in the 2016 presidential election, and it is apparently doing the same for pages.

Some page administrators (including this writer) saw the message pictured to the right at the top of their News Feeds, reading:

Who is (page name) endorsing in the 2016 election? New! Share endorsements for the candidates (page name) supports for the election on Nov. 8.

Readers: Do you think it is a wise idea for page administrators to endorse candidates on behalf of their pages?

Article courtesy of SocialTimes

Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

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Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why.

The social network announced in a Facebook for Business post that a bug affected Page Insights during that time period, and that bug has since been corrected:

We wanted to let page owners know of a bug that affected all pages from Oct. 4 through 14 that has now been fixed. During this period, the bug prevented us from reporting on organic engagement counts—Reactions, shares, comments—in Page Insights.

As a result, while people continued to engage with pages and posts during this time, page owners may have noticed lower-than-usual page and post engagement counts when reviewing their Page Insights for this time period. This also affected all post engagement-related metrics in the Pages Insights APIs (application-programming interfaces).

This bug did not affect the count of Reactions featured on posts that were promoted/paid, nor did it affect how ads were delivered or billed. The impact of this bug was limited to the Reaction counts reported in Page Insights specifically—page owners for this period could still see the right counts on specific posts.

We apologize for the inconvenience this may have caused. We now understand the root cause of the bug and can help prevent this issue from happening in the future.

Page administrators: Did you notice anything suspicious in the numbers for your pages during that time period?

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Facebook Tests Tagging Products on Pages With Catalogs, Shop Sections

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Facebook is testing a feature giving page administrators the ability to tag products in photos, videos and posts on their pages.

A source with knowledge of the test told SocialTimes the test is aimed at page admins with access to product catalogs or shop sections, and a Facebook spokesperson said via email:

To provide page admins with more tools to drive organic product discovery, we’re testing the ability to tag products in photos, videos and posts.

Page admins: What do you think?


Thank you to Abs Elmaz of Social House Media for the tip and screenshots.

Article courtesy of SocialTimes

Facebook Slideshow Ads Get Several New Features

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Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday.

Slideshow was created with the aim of giving businesses an easy entry into video ads, as well as allowing them to reach Facebook users with poor Internet connections, as Slideshow ads require far less bandwidth than traditional video ads and are easier to create.

Facebook’s Slideshow ad product differs from the Slideshow feature for its flagship iOS application, which debuted in June, allowing users to combine multiple photos and videos into Slideshows, complete with music and customized titles.

The new features Facebook introduced Tuesday are: the ability to add text and music to Slideshow ads; the ability to create Slideshow ads via Android devices; integration with the social network’s stock image database and their pages’ photo libraries; and the ability to convert videos into Slideshow ads.

The social network provided more details on the new features in a Facebook for Business post:

  • Add text and music: Advertisers can add text, select templates and choose colors to create a rich visual experience. Then they can choose from audio tracks that reflect a range of different themes, and they will soon be able to upload their own audio tracks.
  • Create Slideshow on the go with mobile: Advertisers can now create Slideshows on the go with their Android mobile devices.
  • Use assets from our stock image library: It’s now simpler than ever for businesses to create beautiful, eye-catching ads without any creative assets of their own. Slideshow is now fully integrated with our stock image database and pages’ photo library feature, so advertisers can choose from thousands of stock photos, reuse photos from their pages’ photo library or upload new photos.
  • Bring video to people on every connection speed: Advertisers can now easily turn videos into slideshows by uploading them into the slideshow tool, which will automatically select 10 image stills to use for building a slideshow. This can be combined with 2G targeting to simply and effectively deliver video creative to users on low bandwidth connections.

Facebook added in the blog post that Slideshow ads have been viewed in more than 200 countries since the feature’s launch, and more than one-half of advertisers that used Slideshow had never used video on the social network before.

The social network also provided the following example of Slideshow use from Spain’s Brava Fabrics in an email to SocialTimes, along with this statement from Brava founder Ramón Barbero:

FacebookSlideshowBravaFabrics from SocialTimes on Vimeo.

We have proved that costumers are more likely to buy if we show them videos than other creative. For example, with Slideshow, compared with other videos, we have seen that there’s a higher sensibility for purchasing our products with this creative format, and conversions are 25 percent higher than average. This means that without taking into consideration the cost of the click or the relevance (number of people interested), the people who engage with our slideshow campaign are 35 percent more likely to buy the product.

Readers: What have your experiences been like with Facebook Slideshow ads, either as a user or an advertiser?

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Article courtesy of SocialTimes

Facebook will soon update code to nullify AdBlock Plus’ workaround

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Facebook rolls out redesigned business Pages

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Facebook Shutterstock

Facebook Wants to Rid Your News Feed of Clickbait

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Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed.

Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post, saying that the tweak was a response to feedback from users.

Peysakhovich and Hendrix said most pages should not feel any impact from this change, other than pages that “rely on clickbait-style headlines.”

They described the update to Facebook’s News Feed algorithm as follows:

We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. These are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer. For example:

  • When She Looked Under Her Couch Cushions And Saw THIS … I Was SHOCKED!
  • He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe
  • The Dog Barked At The Deliveryman And His Reaction Was Priceless

To address this feedback from our community, we’re making an update to News Feed ranking to further reduce clickbait headlines in the coming weeks. With this update, people will see fewer clickbait stories and more of the stories they want to see higher up in their feeds.

According to Peysakhovich and Hendrix, Facebook attempts to determine which headlines are clickbait by searching for those that withhold key information on the subject of the article and those that create “misleading expectations,” and they added:

From there, we built a system that looks at the set of clickbait headlines to determine what phrases are commonly used in clickbait headlines that are not used in other headlines. This is similar to how many email spam filters work.

Our system identifies posts that are clickbait and which web domains and pages these posts come from. Links posted from or shared from pages or domains that consistently post clickbait headlines will appear lower in News Feed. News Feed will continue to learn over time—if a page stops posting clickbait headlines, their posts will stop being impacted by this change. We’ll continue to update how we identify clickbait as we improve our systems and hear more from people using News Feed.

Readers: What are your thoughts on the latest change to Facebook’s News Feed?

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Facebook’s new anti-clickbait algorithm buries bogus headlines

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How to Boost Your Brand With Instagram for Business

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Instagram has done it again. Earlier this year, it launched an algorithm that (somewhat controversially) placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as a legitimate and in-demand advertising business platform. Regardless of whether you’re a micro-business or a corporate goliath, the need and opportunity within Instagram is significant.

According to Instagram, about one-half of users now follow a business on the platform and even more—around 60 percent—say they’ve learned about products on Instagram.

Instagram is a growing community, and users now rely on it as a source of new products, businesses and inspiration for their various needs. As the trends have shown, social posts that include pictures or videos are exponentially more popular compared to text or link-based posts, so it comes as no surprise that businesses would want access to this platform.

With the constant updates to various social media platforms, it can be hard to keep up, so we’ve distilled Instagram’s business offerings and summarized how to use them for the optimum benefit to your business. Read on for a guide to Instagram for businesses:

Business profiles

Instagram created profiles specifically for businesses. Companies that have Facebook pages can easily set up business profiles on Instagram. Specific criteria are required to register for a business profile, and the Facebook for Business credentials match those criteria.

What’s so wonderful about a business profile? Its format offers several bonus buttons, which allow users to easily contact and connect with the business, all from the profile page.

There is a contact button that, when tapped, pulls up the options to call, send an email or get directions to the business.

By selecting the Get Directions button, your business location shows up on a map, so the consumer can navigate to your business or find its proximity to them.

Categories have also been added to the business profiles. Categorization is a quick way to inform users of your industry and help them make a decision about your business’ relevancy to their search.

All three features showcase your business in a professional way that confirms that it is a valid business, provides an efficient way for users to process your information and, most important, to contact you at the click of a button.


The account insights, or analytics, offered by Instagram are similar to Facebook insights. They report critical information about post engagement and follower demographics so that businesses can develop more applicable posts for their audiences.

Business profiles include follower demographic analytics, which track the location, gender and age of followers. Location information provides users’ time zones so that brands can post during peak times based on where their audience lives. The gender and age information further breaks down your followers’ demographics in order to show who makes up your active audience.

Again, these kinds of analytics allow businesses to make decisions about content types and messaging based on age brackets and gender categories. An engaging post for a 55-year-old man looks and sounds very different than a compelling post for a 25-year-old woman. These metrics can guide your overall content strategy and assist your business in reaching your social media goals.

Another valuable metric is impressions per post. Businesses can see which posts were the most popular and engaging over a seven- and 30-day period, as well as click on individual posts to see the specific impression numbers. This data is an important factor when developing new content, as it signals to specific trends and preferences. From this information, businesses can distribute the most enticing posts, pictures and videos to their audiences.

In fact, when a business finds a high-performing post, it can swiftly convert that content into an ad within the mobile application. The business can designate the desired audience based on demographic data and the length of the ad run. If you’re uncertain of the target audience, audience suggestions are available during this process, as well. Target audience profiles can also be saved for quick reference without starting from scratch each time the business produces an ad.

What does this mean for your small business?

This is fantastic news for small businesses. With these integrations, small businesses can now better compete for customers and followers because ad creation is so simple. The insights present vital reports about their audience and post engagement, so they can tweak campaigns and create new ads on the fly. This is a major opportunity for small businesses to grow their audiences and convert viewers into customers without much additional effort on their end.

As Jim Squires, director of marketing operations at Instagram, told Marty Swant of SocialTimes parent Adweek:

The way I envision this is that there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform.

Whether you’re a novice or seasoned advertiser, you can benefit from Instagram’s business tools.

These offerings also stimulate increased brand equity for small businesses. Before now, Instagram was primarily a beautiful picture gallery for businesses, and those images generated followers, but not necessarily brand awareness. Now, people are drawn to your page because of your visual posts, but then are able to evaluate and assess your business by accessing the contact options and visiting your website, all from your business profile.

Making your basic business information easily accessible to viewers reinforces your level of authenticity and credibility. Having an Instagram business profile has the potential to drive traffic to your site, promote engagement and generate sales.

There’s no doubt that Instagram will roll out further improvements and features in the near future, given how rapidly the platform is positioning itself in the digital marketing and advertising space. We can’t wait to see how small businesses take advantage of this new advertising outlet and claim more market share through Instagram.

Sarah Matista is the marketing communications manager for Vistaprint’s digital services division.

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Article courtesy of SocialTimes

Google introduces speedier ads to its Accelerated Mobile Pages program

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October 2016
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