Tag Archive | "pages"

Facebook Slideshow Ads Get Several New Features

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Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday.

Slideshow was created with the aim of giving businesses an easy entry into video ads, as well as allowing them to reach Facebook users with poor Internet connections, as Slideshow ads require far less bandwidth than traditional video ads and are easier to create.

Facebook’s Slideshow ad product differs from the Slideshow feature for its flagship iOS application, which debuted in June, allowing users to combine multiple photos and videos into Slideshows, complete with music and customized titles.

The new features Facebook introduced Tuesday are: the ability to add text and music to Slideshow ads; the ability to create Slideshow ads via Android devices; integration with the social network’s stock image database and their pages’ photo libraries; and the ability to convert videos into Slideshow ads.

The social network provided more details on the new features in a Facebook for Business post:

  • Add text and music: Advertisers can add text, select templates and choose colors to create a rich visual experience. Then they can choose from audio tracks that reflect a range of different themes, and they will soon be able to upload their own audio tracks.
  • Create Slideshow on the go with mobile: Advertisers can now create Slideshows on the go with their Android mobile devices.
  • Use assets from our stock image library: It’s now simpler than ever for businesses to create beautiful, eye-catching ads without any creative assets of their own. Slideshow is now fully integrated with our stock image database and pages’ photo library feature, so advertisers can choose from thousands of stock photos, reuse photos from their pages’ photo library or upload new photos.
  • Bring video to people on every connection speed: Advertisers can now easily turn videos into slideshows by uploading them into the slideshow tool, which will automatically select 10 image stills to use for building a slideshow. This can be combined with 2G targeting to simply and effectively deliver video creative to users on low bandwidth connections.

Facebook added in the blog post that Slideshow ads have been viewed in more than 200 countries since the feature’s launch, and more than one-half of advertisers that used Slideshow had never used video on the social network before.

The social network also provided the following example of Slideshow use from Spain’s Brava Fabrics in an email to SocialTimes, along with this statement from Brava founder Ramón Barbero:

FacebookSlideshowBravaFabrics from SocialTimes on Vimeo.

We have proved that costumers are more likely to buy if we show them videos than other creative. For example, with Slideshow, compared with other videos, we have seen that there’s a higher sensibility for purchasing our products with this creative format, and conversions are 25 percent higher than average. This means that without taking into consideration the cost of the click or the relevance (number of people interested), the people who engage with our slideshow campaign are 35 percent more likely to buy the product.

Readers: What have your experiences been like with Facebook Slideshow ads, either as a user or an advertiser?

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Article courtesy of SocialTimes

Facebook will soon update code to nullify AdBlock Plus’ workaround

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Facebook rolls out redesigned business Pages

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Facebook Wants to Rid Your News Feed of Clickbait

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Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed.

Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post, saying that the tweak was a response to feedback from users.

Peysakhovich and Hendrix said most pages should not feel any impact from this change, other than pages that “rely on clickbait-style headlines.”

They described the update to Facebook’s News Feed algorithm as follows:

We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. These are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer. For example:

  • When She Looked Under Her Couch Cushions And Saw THIS … I Was SHOCKED!
  • He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe
  • The Dog Barked At The Deliveryman And His Reaction Was Priceless

To address this feedback from our community, we’re making an update to News Feed ranking to further reduce clickbait headlines in the coming weeks. With this update, people will see fewer clickbait stories and more of the stories they want to see higher up in their feeds.

According to Peysakhovich and Hendrix, Facebook attempts to determine which headlines are clickbait by searching for those that withhold key information on the subject of the article and those that create “misleading expectations,” and they added:

From there, we built a system that looks at the set of clickbait headlines to determine what phrases are commonly used in clickbait headlines that are not used in other headlines. This is similar to how many email spam filters work.

Our system identifies posts that are clickbait and which web domains and pages these posts come from. Links posted from or shared from pages or domains that consistently post clickbait headlines will appear lower in News Feed. News Feed will continue to learn over time—if a page stops posting clickbait headlines, their posts will stop being impacted by this change. We’ll continue to update how we identify clickbait as we improve our systems and hear more from people using News Feed.

Readers: What are your thoughts on the latest change to Facebook’s News Feed?

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Facebook’s new anti-clickbait algorithm buries bogus headlines

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How to Boost Your Brand With Instagram for Business

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Instagram has done it again. Earlier this year, it launched an algorithm that (somewhat controversially) placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as a legitimate and in-demand advertising business platform. Regardless of whether you’re a micro-business or a corporate goliath, the need and opportunity within Instagram is significant.

According to Instagram, about one-half of users now follow a business on the platform and even more—around 60 percent—say they’ve learned about products on Instagram.

Instagram is a growing community, and users now rely on it as a source of new products, businesses and inspiration for their various needs. As the trends have shown, social posts that include pictures or videos are exponentially more popular compared to text or link-based posts, so it comes as no surprise that businesses would want access to this platform.

With the constant updates to various social media platforms, it can be hard to keep up, so we’ve distilled Instagram’s business offerings and summarized how to use them for the optimum benefit to your business. Read on for a guide to Instagram for businesses:

Business profiles

Instagram created profiles specifically for businesses. Companies that have Facebook pages can easily set up business profiles on Instagram. Specific criteria are required to register for a business profile, and the Facebook for Business credentials match those criteria.

What’s so wonderful about a business profile? Its format offers several bonus buttons, which allow users to easily contact and connect with the business, all from the profile page.

There is a contact button that, when tapped, pulls up the options to call, send an email or get directions to the business.

By selecting the Get Directions button, your business location shows up on a map, so the consumer can navigate to your business or find its proximity to them.

Categories have also been added to the business profiles. Categorization is a quick way to inform users of your industry and help them make a decision about your business’ relevancy to their search.

All three features showcase your business in a professional way that confirms that it is a valid business, provides an efficient way for users to process your information and, most important, to contact you at the click of a button.

Insights

The account insights, or analytics, offered by Instagram are similar to Facebook insights. They report critical information about post engagement and follower demographics so that businesses can develop more applicable posts for their audiences.

Business profiles include follower demographic analytics, which track the location, gender and age of followers. Location information provides users’ time zones so that brands can post during peak times based on where their audience lives. The gender and age information further breaks down your followers’ demographics in order to show who makes up your active audience.

Again, these kinds of analytics allow businesses to make decisions about content types and messaging based on age brackets and gender categories. An engaging post for a 55-year-old man looks and sounds very different than a compelling post for a 25-year-old woman. These metrics can guide your overall content strategy and assist your business in reaching your social media goals.

Another valuable metric is impressions per post. Businesses can see which posts were the most popular and engaging over a seven- and 30-day period, as well as click on individual posts to see the specific impression numbers. This data is an important factor when developing new content, as it signals to specific trends and preferences. From this information, businesses can distribute the most enticing posts, pictures and videos to their audiences.

In fact, when a business finds a high-performing post, it can swiftly convert that content into an ad within the mobile application. The business can designate the desired audience based on demographic data and the length of the ad run. If you’re uncertain of the target audience, audience suggestions are available during this process, as well. Target audience profiles can also be saved for quick reference without starting from scratch each time the business produces an ad.

What does this mean for your small business?

This is fantastic news for small businesses. With these integrations, small businesses can now better compete for customers and followers because ad creation is so simple. The insights present vital reports about their audience and post engagement, so they can tweak campaigns and create new ads on the fly. This is a major opportunity for small businesses to grow their audiences and convert viewers into customers without much additional effort on their end.

As Jim Squires, director of marketing operations at Instagram, told Marty Swant of SocialTimes parent Adweek:

The way I envision this is that there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform.

Whether you’re a novice or seasoned advertiser, you can benefit from Instagram’s business tools.

These offerings also stimulate increased brand equity for small businesses. Before now, Instagram was primarily a beautiful picture gallery for businesses, and those images generated followers, but not necessarily brand awareness. Now, people are drawn to your page because of your visual posts, but then are able to evaluate and assess your business by accessing the contact options and visiting your website, all from your business profile.

Making your basic business information easily accessible to viewers reinforces your level of authenticity and credibility. Having an Instagram business profile has the potential to drive traffic to your site, promote engagement and generate sales.

There’s no doubt that Instagram will roll out further improvements and features in the near future, given how rapidly the platform is positioning itself in the digital marketing and advertising space. We can’t wait to see how small businesses take advantage of this new advertising outlet and claim more market share through Instagram.

Sarah Matista is the marketing communications manager for Vistaprint’s digital services division.

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Article courtesy of SocialTimes

Google introduces speedier ads to its Accelerated Mobile Pages program

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Facebook, 2C2P’s Qwik Testing Payments via Pages in Thailand (Report)

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Facebook is conducting a test in Thailand with 2C2P’s Qwik whereby users can make payments directly on pages via credit cards, debit cards or online bank transfers.

The social network already handles payments via its Messenger applications, but not through Facebook pages themselves.

Jon Russell of TechCrunch reported on the trial, saying that Facebook and 2C2P declined to comment.

According to Russell, several top Facebook pages in Thailand are testing the use of Qwik, which brings users who click links to purchase products to a new site, where they enter their payment details.

Russell reported that he obtained screenshots of the process but did not share them due to nondisclosure agreements between pages involved in the test and Facebook.

Sources in Thailand also told Russell Facebook intends to extend the test to other countries in Southeast Asia.

Readers: Would you like to see Facebook introduce a way to pay for products and services directly via pages?

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Death of Muhammad Ali Shakes Up Facebook, Twitter World

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The death of former heavyweight boxing champion and cultural icon Muhammad Ali last Friday jolted the sports world, along with Facebook and Twitter.

Facebook said in a blog post by Evan Shugerman, who works on sports partnerships for the social network and Instagram, and data scientist Dustin Cable that in the first 24 hours after Ali’s death, 48 million users were responsible for more than 110 million interactions (posts, comments, likes, shares) on Facebook.

According to Shugerman and Cable, the countries with the most Ali-related conversations during that period were:

  1. U.S.
  2. U.K.
  3. Turkey
  4. Australia
  5. Canada
  6. Italy
  7. India
  8. Pakistan
  9. Germany
  10. Ireland

As for Twitter, social media optimization platform SocialFlow examined the use of certain terms on Twitter over the 30 days leading up to Monday, as well as since June 3, the day of Ali’s passing.

Not surprisingly, there was a spike in usage of those terms since last Friday. Data from SocialFlow follows:

Past 30 days:

  1. Ali: 12,843,610
  2. Muhammad Ali: 5,639,220
  3. The Greatest: 5,004,017
  4. Boxing Legend: 361,490
  5. #goat: 183,615
  6. Cassius Clay: 131,369
  7. The Greatest!: 77,996
  8. #greatestofalltime: 60,671

June 3 through 6:

  1. Ali: 8,240,658
  2. Muhammad Ali: 5,522,746
  3. The Greatest: 1,995,362
  4. Boxing Legend: 345,911
  5. #goat: 129,150
  6. Cassius Clay: 128,840
  7. The Greatest!: 62,998
  8. #greatestofalltime: 59,913

Finally, Facebook shared the top six posts about Ali by public figures (embedded below), from:

  1. Will Smith
  2. The White House
  3. Leo Messi
  4. Jean-Claude Van Damme
  5. Ice Cube
  6. 50 Cent

Readers: Did you post about Ali’s death on Facebook or Twitter?

Image courtesy of Muhammad Ali Facebook page.

Article courtesy of SocialTimes

Facebook Pages Paid for 31.68% of Total Reach in April (Report)

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Brands on Facebook are slowly beginning to accept the fact that the social network is a pay-to-play platform.

Social analytics and reporting firm Locowise found that 43.28 percent of the 5,000 Facebook pages it studied in April used Facebook advertising, which accounted for 31.68 percent of their total reach.

According to Locowise, the levels reached in April marked the highest since it began studying pages on Facebook in May 2015, as well as the highest number of pages using ads since October 2015.

Other findings by Locowise in its April analysis of Facebook pages included:

  • Likes growth remained steady compared with March, at 0.18 percent, marking the highest percentage since November 2015.
  • The average post reach was 10.71 percent of total audience, down 6.13 percent from March.
  • Organic reach is actually on the rise, as Locowise found that the first four months of 2016 tallied the highest organic reach since it began its studies.
  • Videos secured the most reach, at 12.17 percent of total audience, followed by photos (11.53 percent), links (9.32 percent) and status updates (5.09 percent).
  • Engagement rose 2.44 percent from March, tallying 5.04 percent of people reached. This figure is up 13.26 percent since reaching its low point in January.
  • Surprisingly, status updates were the most engaging format in April, at 5.4 percent, followed by videos (5.26 percent), photos (5.26 percent) and links (4.11 percent).
  • 0.64 percent of pages’ total audiences engaged with videos, followed by photos (0.61 percent), links (0.38 percent) and status updates (0.27 percent).

LocowiseFacebookApril2016AveragePostReach LocowiseFacebookApril2016AveragePostEngagement

Locowise said in a blog post announcing its April findings:

50 percent more advertisements were served in 2016 than in 2015, and advertisers are now paying 5 percent more than what they used to last year per ad. Facebook has made 33 percent more money per user this year than it did last year.

Facebook is definitely doing its best in order to keep its audience engaged on the platform. This month, we saw the first temporary Reaction on the platform, as Facebook added a flower button for Mother’s Day. We can expect more temporary Reactions to follow for some of the other big events and holidays.

Facebook has recognized that actions such as sharing and commenting may not necessarily be the best indicators of what content people want to consume. The News Feed algorithm now predicts how likely you are to click on an article and how long you are likely to spend reading it–all this in order to put more relevant content into your News Feed.

Readers: What did you think of Locowise’s Facebook findings for April?

Article courtesy of SocialTimes

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