Tag Archive | "pages"

5 Tips Toward Successful Social Promotions

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Checklist650Are you concerned that your social media promotion may be a dud? This checklist from social promotions platform Amazly might help.

Amazly offered more details on the five items included in its checklist:

  • Post it to Facebook and make it sticky: Posting to Facebook is great, but did you know that you can have a featured post sit right at the top of your wall? After posting your promo to your Facebook page, select “Pin to Top” from the top right of the post. It will stay at the top of your wall as the first thing people see when visiting your Facebook page.
  • Post it with appropriate image sizes for each social network: Not all pretty images are created equal. What’s perfect for Pinterest doesn’t work at all for Twitter or Facebook, especially if there’s text on it. Create captivating images that are the right size for each social network. An easy way to do this is by using a free tool like Canva, which has predefined sizes and layout templates for most social networks. Then use each image accordingly when posting your promo to social networks.
  • Test different headlines on Twitter and Facebook: Don’t just post once — post often! Don’t assume that every fan or follower will see your promo just because you posted it once. You’ll have much better results if you post at different times and with different headlines so you can see which methods perform best. This works best with Facebook and Twitter, not so great with others. Just remember to post other useful content in between so you’re not overloading your social stream with promotional content, which can appear spammy.
  • Take full advantage of your promo embed code: Did you know that every promo you create comes with an embed code so you can literally place it anywhere online? Think beyond posting to your own website. Are there other blogs, websites or services that could benefit from mentioning your promotion to their audience? If so, shoot them a message outlining the benefits that your promotion can offer their audience and include your embed code for them to post to their site. Instant promo growth :)
  • Try the Amazly Boost add-on (coming soon!): If you’ve never tried paid social advertising, then you should know it can make a huge impact on how many people you reach with your promotion. The only setback is that it can be difficult to figure out all of the intricacies of how to do it, and that’s where our Boost add-on comes in handy. We’ll promote your promotion for you on Facebook, Pinterest and even mobile display. You can just sit back and enjoy all of the leads coming your way. Keep an eye out for this one — it will be launching very soon!
  • Readers: Anything to add?

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    Checklist image at top of post courtesy of Shutterstock.

    Article courtesy of SocialTimes Feed

    Certain Words Trigger Facebook Prompts to Page Admins, Urging Them to Create Ads

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    Facebook page administrators who use words like “discount” in posts for their pages may be prompted to create ads.

    Reader Veronica Gentili shared the screenshot to the right (in Italian, as she is based in Italy), in which she was prompted to create an ad by Facebook after using the Italian word for “discount” in her post.

    Page admins: Have you seen anything similar?

    Article courtesy of SocialTimes Feed

    State of the Union: 13.8M+ Posts from 5.7M Facebook Users

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    2015StateOfTheUnion650The State of the Union address by President Barack Obama Tuesday night spawned more than 13.8 million posts, likes and comments from some 5.7 million Facebook users between 3 a.m. and 11 p.m. ET Tuesday.

    The most-talked-about moment of the night was Obama’s response to Republicans’ applause after he said, “I have no more campaigns to run.” The president countered with, “I know, cause I won both of ‘em,” which led to the hashtag #IWonBothOfThem trending in the U.S.

    Facebook data analyst Dustin Cable and global politics and government manager Katie Harbath said in a Facebook Media blog post that the top five issues being discussed on the social network prior to the speech were:

  • Terrorism
  • Obamacare
  • Immigration
  • Jobs and the economy
  • Israel and Palestine
  • Following Obama’s speech, that list changed to:

  • Jobs and the economy
  • Community college
  • Taxes
  • Minimum wage
  • Middle class
  • Cable and Harbath also said more than 60 percent of members of Congress posted about the State of the Union on their Facebook pages Tuesday, with those posts including videos, question-and-answer sessions and Instagram photos. For highlights, please see the Facebook Media blog post.

    On the media side, Obama’s “I won both of ‘em” moment was a big hit on Facebook for NBC News, as its post reached more than 16 million users, and it had tallied more than 5.43 million views, nearly 200,000 likes, more than 80,000 shares and nearly 23,000 comments at the time of this post.

    Readers: Did you interact on Facebook during the State of the Union address Tuesday night?

    Article courtesy of SocialTimes Feed

    REPORT: Most Questions Posted to Facebook Pages Remain Unanswered

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    Facebook pages are answering more questions posted by users, but more than one-half of those queries are still left hanging, according to the latest research from social analytics provider Quintly.

    Quintly analyzed some 91,000 pages with more than 1,000 likes and examined a total of 18.6 million user-submitted questions, defining response rate as the number of questions answered within 14 days.

    The last time Quintly performed a similar study, last May, it found an average response rate of 42.4 percent between Jan. 1, 2013, and April 30, 2014.

    This time around, Quintly found that 45.4 percent of questions were answered within 14 days from Jan. 1, 2013, through Jan. 4, 2015 — up from last May’s study, but still below 50 percent.

    Readers: Why do you think more than one-half of questions posted to Facebook questions remain unanswered?

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    Image of question marks courtesy of Shutterstock.

    Article courtesy of SocialTimes Feed

    Facebook admins can choose to have map, ratings on page

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    Some Facebook place-based page admins are seeing an option to add a map of their business area, as well as check-in and rating data on their page.

    Inside Facebook reader Matteo Gamba noticed this recently.

    While pages have had maps, ratings and check-ins for a while, this feature allows admins to toggle it on or off.

    Readers: Have you seen this?

    Article courtesy of Inside Facebook

    Top 25 Facebook pages: January 2015 — FC Barcelona, Real Madrid pass King of Pop

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    Soccer teams and players continue to get more popular on Facebook. Cristiano Ronaldo continues to challenge Shakira for the title of most popular person on Facebook and recently, two popular clubs surpassed a musical icon on our monthly top 25 pages leaderboard.

    According to statistics from Facebook Preferred Marketing Developer Socialbakers, FC Barcelona and Real Madrid have surpassed Michael Jackson on our list of 25 pages with the most likes on Facebook.

    Look below to find the 25 pages with the most likes, as of Jan. 2, 2015.

    The rating, at the right of the chart, is Socialbakers‘ figure of how likely a user is to recommend the page to friends.

    Screen Shot 2015-01-02 at 7.33.28 AM Screen Shot 2015-01-02 at 7.33.38 AM Screen Shot 2015-01-02 at 7.33.45 AMTop image courtesy of FC Barcelona on Facebook.

    Article courtesy of Inside Facebook

    Facebook adding featured video module to pages’ video tab

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    Facebook has been prompting pages to post more video directly to the site, instead of uploading content to YouTube. Now it looks like pages could be further incentivized to embrace video.

    According to TechCrunch, Facebook is testing a featured video module on pages’ timelines, and plans to roll it out in the future.

    Here’s what TechCrunch said about this new feature, which is live on select pages such as ABC News:

    All businesses will soon be able to choose a featured video to be displayed extra-large with a live comment feed atop their Page, and cobble together playlists of more of their videos. This makes the Videos tabs of Pages look and feel a lot like YouTube Channels. TechCrunch spotted the new design and features on ABC News’ Page, and the company confirms it testing the format with a handful of Pages, and plans to roll it out to them all in the coming weeks.

    Pages will get this new design (accessible in the videos tab) automatically. If a featured video is not designated by the page admin, then the featured video would just be the one most recently uploaded.

    Screen Shot 2014-12-24 at 10.24.26 AMReaders: What do you think about this reported new feature?

    Article courtesy of Inside Facebook

    Top 25 Facebook pages: December 2014 — Could Cristiano Ronaldo be Facebook’s most-liked person?

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    Just because the World Cup is over doesn’t mean the world lost interest in soccer. Every month, we examine the trends in Facebook page fanbases. This month, we find that Cristiano Ronaldo and Leo Messi (along with FC Barcelona and Real Madrid) have some of the most rapidly-growing Facebook pages in the world.

    While Facebook for Every Phone and Facebook remain the most-liked pages, Ronaldo is closing in on singer Shakira for the title of most-liked person on Facebook, according to Facebook Marketing Partner Socialbakers.

    Take a look at our monthly leaderboard of the Facebook pages with most likes for December, with figures from Socialbakers. The fan growth statistics account for Nov. 21 through Nov. 27.

    Rank Page Fans Fan Growth during Period Fan Growth % during Period
    1 Facebook for Every Phone 534005488 2501228 0.47%
    2 Facebook 166655502 926207 0.56%
    3 Shakira 105962307 47337 0.04%
    4 Cristiano Ronaldo 103008884 365178 0.36%
    5 Eminem 97166343 144520 0.15%
    6 Coca-Cola 90887972 230313 0.25%
    7 Rihanna 90028515 4524 0.01%
    8 Vin Diesel 87864524 240708 0.27%
    9 YouTube 85558650 104615 0.12%
    10 Michael Jackson 79845754 46053 0.06%
    11 FC Barcelona 79521737 318085 0.40%
    12 Real Madrid C.F. 78145197 335769 0.43%
    13 Justin Bieber 76445628 123087 0.16%
    14 Katy Perry 76264346 105153 0.14%
    15 Leo Messi 76111785 323333 0.43%
    16 Harry Potter 75584890 81570 0.11%
    17 The Simpsons 74932937 2601 0.00%
    18 Candy Crush Saga 74774178 122790 0.16%
    19 Will Smith 74517868 108958 0.15%
    20 Bob Marley 74051788 228972 0.31%
    21 Taylor Swift 71893929 227000 0.32%
    22 Texas HoldEm Poker 70745034 13614 0.02%
    23 Lady Gaga 67297759 -1969 0.00%
    24 Beyoncé 66364222 117124 0.18%
    25 Linkin Park 66332240 75000 0.11%

    Image courtesy of Marcos Mesa Sam Wordley / Shutterstock.com.

    Article courtesy of Inside Facebook

    Facebook puts more emphasis on local page review scores

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    Facebook, in recent months, has been building up its local page review interface. Now, review scores are highlighted in bright blue in more places and people can click through and sort reviews based on star rating, most helpful and most recent.

    According to Inside Facebook reader Matteo Gamba, there are now four CTA for users to place a review or see reviews.

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    The reviews seem to have taken a page from Yelp, allowing users to sort by most recent and most helpful (apparently ranked by the amount of engagement on the review).

    The review scores are now highlighted in bright blue, both all over the page, as well as in sidebar posts. However, on mobile, the only option for reviews appears to be the most helpful option.

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    Article courtesy of Inside Facebook

    Study: Local pages outperforming global pages for organic, paid interactions

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    For brands representing themselves on Facebook with both global and local pages, a recent study reveals that fans of a given local page are far more engaged than fans of the corresponding global page, and this extends to promoted posts as well.

    Facebook Marketing Partner Socialbakers cross-analyzed 800 global pages and their accompanying 5,000 local pages and found that while global pages may have more total interactions than local pages, the interactions per 1,000 fans on local pages are significantly higher.

    Furthermore, the results showed that as page size increased, so did the interaction gap between global and local pages. Socialbakers Chief Editor Zachary Peterson wrote about the study in a blog post:

    The value of posting on Local Pages increased as the Fan base grew. The smallest Local Pages took on 107% more Interactions than Global Pages in the same size range. Middle-sized Local Pages outperformed their Global equivalents by 169%. For the largest Pages, Local Pages gained 346% more Interactions than Global Pages did.

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    Socialbakers suggests that this is due to the type of content that local pages post, which tends to be about events and special offers available to users of each specific local page.

    The study then dives deeper into specifics about promoted posts:

    The brands we examined promoted almost the same number of posts from their Global and from their Local Pages, about 13%. But Post Interactions on Local Pages were almost 60% from Promoted Posts.

    What conclusion can we draw from this? Ad dollars are far more effective used promoting content on local pages than on global pages. Keep spending those ad dollars wisely and leverage your local pages by making content that is both pertinent and targeted.

    Readers: For those of you who are fans of global brands, do you follow their global page or their local page, and what content that they share do you engage with?

    Article courtesy of Inside Facebook

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