Tag Archive | "people-connect"

Facebook Adds Nielsen DMAs, Dayparting to Target Rating Point Buying

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Advertisers using Facebook’s target rating point buying to extend their television campaigns to the social network got access to some new features Wednesday.

Facebook announced in a Facebook for Business post that advertisers running TRP campaigns on Facebook and Instagram can now use Nielsen designated market areas in the U.S., enabling them to zero in on the same target markets with their TV and Facebook campaigns.

Dayparts are also now available to advertisers running TRP campaigns, enabling them to choose time blocks of four hours and up during which their ads will be served.

The social network also shared examples of successful campaigns that optimized TV commercials for Facebook’s mobile News Feed in the post, from Finish, Wrigley’s and Wells Fargo, and it provided the following updated video creative considerations:

  • Capture attention quickly: Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
  • Design for sound off: Since most video ads in mobile feed are viewed without sound, it’s important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
  • Frame your visual story: Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
  • Play more: There’s no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

Advertisers: Have you worked with TRP campaigns? What are your thoughts on the new features announced Wednesday?

VideoAdsNeedToBeAdaptedForNewsFeed

Image courtesy of Shutterstock.

Article courtesy of SocialTimes

Facebook Asks How Well You Know Your Friends

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Facebook is asking some users to provide information about how well they know the people they are connected to so that the social network can show users more relevant and interesting content.

In a unit on the right sidebar of the site, Facebook asks, “How well do you know [friend’s name]?” Multiple-choice options follow.

This research question is yet another example of how Facebook has been experimenting to improve relevance of the News Feed through algorithms and direct user feedback. As people connect with more pages and people and share more information, whether through mobile updates or Open Graph activity, Facebook must provide a manageable and worthwhile News Feed experience.

In September, Facebook combined the Top News and Recent Stories filters into a single feed. Users can now highlight stories to let Facebook know they want to see more items like those, and they can un-highlight stories they feel Facebook has mistakenly marked as important. With the new subscribe feature, users can also indicate the type of updates they want to see or not see from their friends and people they follow.

While average user will not spend much, if any, time organizing their friends or News Feeds, more advanced users will appreciate the control Facebook is offering.

Article courtesy of Inside Facebook

July 2016
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