Tag Archive | "permanent-link"

Zynga Files to Go Public — Our Coverage

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Zynga filed its S-1 today, registering its securities with the US government ahead of an initial public offering, and revealing a wealth of details about Zynga’s business past and present.

We’ve been covering the story over on Inside Social Games and Inside Mobile Apps. Here are the links to our coverage:

Zynga Files S-1, Plans to Go Public and Raise $1 Billion, Overcoming Credits Costs

Zynga Paid $53.3 Million in Cash and Stock For Newtoy, IPO Filing Shows

Pincus Sold $109 Million in Stock Back to Zynga in March 2011

Zynga Shows Off Strong Financials but Questions Remain Around Impact of Credits, Off-Facebook Revenue

Article courtesy of Inside Facebook

DLA Piper Stops Representing Paul Ceglia in Controversial Facebook Ownership Claim

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Paul Ceglia’s claims to a serious ownership share in Facebook had looked intriguing when they first surfaced last summer — and even more so this year, when international law firm DLA Piper agreed to back him up after doing “weeks” of due diligence.

But following waves of attacks by Facebook on his evidence and character, the firm has today confirmed that it has stopped representing him. The case has yet to go to trial, but the development doesn’t look good for Ceglia.

The gist of the case is that Ceglia had hired Zuckerberg to do some software development work on a site called StreetFax in 2003, that intended to offer a database of street photos to insurers. While both parties agreed Zuckerberg had done some work, Ceglia said seven years later that Zuckerberg had also agreed to sell him a significant portion of Facebook — first he claimed 84% but then dropped his claim to 50%. (Links to our past coverage at the end of the article.)

He produced documentation that sort of seemed to back him up, although key details like proof of payment for Facebook, have not been produced. He added a new batch of emails this past April, trying to further prove his claim.

But Facebook retaliated, in June dumping a collection of evidence as well as expert analysis that questioned every aspect of Ceglia’s claim, including his personal past. He’d previously had a variety of run-ins with the law, mostly involving various types of scams.

While Ceglia says he’s found more lawyers, DLA Piper’s decision to drop him obviously suggests his claims are likely too weak for them to realize any benefit out of representing him. Pulling out now does call into question their decision to represent him in the first place, but it allows them to get out of a long and messy lawsuit in which they may have been portrayed in an even worse light.

Be sure to check out our past coverage of the case:

Article courtesy of Inside Facebook

Platform Update: Developers Can Pull List of Granted Permissions, Reference Doc Improvements

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The Platform Update published today on the Facebook Developers Blog announced that developers can now pull the list of permissions a user has granted their application using the Graph API. It also outlined a new commitment on Facebook’s part to improve its Graph API, FQL, FBML, and SDK reference documentation.

By calling “https://graph.facebook.com/me/permissions?access_token=…” in conjunction with a user object, developers can see the complete list of permissions a user has currently granted one of their apps. This can be useful for determining what kind of new functionality could be added without asking for new permissions. It can also be used to check if a user has retracted any permissions at a later date through the applications privacy dashboard.

Previously, this functionality was encompassed in the the REST API’s users.hasAppPermission call. However, Facebook is deprecating the REST API, and is transitioning its functionality to the Graph API.

Developers Blog Platform Updates will now include data about reference documentation improvements so developers can track Facebook’s progress in bringing them up to date and fleshing them out with examples. As this project is completed it should help reduce developer reliance on forums and other informal documentation and make the Developers site a more comprehensive resource. Facebook also moved the dev site onto the same hosts as Facebook.com, significantly lowering latency as shown below.

Despite Facebook’s Operation: Developer Love and Roach Motel days, this week’s Developer Forum activity data shows that of 448 new topics, only 3 were answered by a Facebook employee. This means that few questions are being met with official answers, making it harder for smaller developers to progress development on their apps.

This Week’s Inside Facebook Highlights for Developers

Facebook Releases Updates to Groups, New “Send” Button Social Plugin for Private Sharing From Off-Site

How Your Website Can Use the Facebook Send Button

Facebook Insights API Now Shows if Page Post Likes and Comments Come From Mobile

Article courtesy of Inside Facebook

Facebook Closing Gift Shop, Getting Out of Direct Virtual Goods Business

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In a move that will likely be surprising to some, Facebook has just announced that it is closing its Gift Shop for virtual gifts in three weeks on August 1st.

Facebook launched virtual gifts a little over three years ago, and has done a variety of e-commerce experiments since. For example:

However, Facebook was never seemingly able to get its direct-to-consumer virtual goods business over the hump. While other niche social sites have increased virtual gift monetization by integrating gift content more heavily into the user experience, Facebook has kept integration to a relative minimum, primarily only displaying them on a user’s wall as just another type of rich feed item.

Instead, Facebook has focused more on its core value proposition as a communication and identity utility, while letting third party developers on its platform develop the rich application experiences that have proven so potent at monetizing through the sale of virtual goods. Now that virtual goods on the Facebook Platform have become such a large business, Facebook is getting involved through its universal virtual currency, Facebook Credits, around which there are a variety of sentiments in the developer community.

In our latest estimates of Facebook’s revenues, which we put at $700 million in 2009 and $1-$1.1 billion in 2010, we estimated that virtual gifts made up less than $10 million in revenue for Facebook last year. Most of Facebook’s revenues in this category this year will come from the growth of its Credits virtual currency business instead.

Nevertheless, it is a symbolic moment in the evolution of the company. Facebook has decided that it doesn’t want to be in the business of creating virtual goods for users to buy, but rather to be the platform on which others can build applications within which users can buy virtual goods with house-issued universal currency.

Article courtesy of Inside Facebook

April 2014
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