Tag Archive | "press"

Australian Telco Telstra Acquires Video Distribution Startup Ooyala

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ooyala execs

Why The iPhone 6 Will Be The Device Of The Year

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iphone6_topic - NOT FOR FEATURED IMAGE

With Publicize, Former Tech Blogger Conrad Egusa Offers A More Affordable Approach To Startup PR

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Publicize's Eddie Arrieta And Conrad Egusa

Le Camping Now Takes 3% Equity As Accelerator Competition Heats Up In France

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MARCH 11, 2014 : Press conference for Demo Day Tour, Le Camping

Inside Jobs: What It Takes To Be The PR Lead At A Startup

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Screen Shot 2014-05-19 at 6.39.24 PM

Facebook Open-Sources The Animation Engine That Powers Its Paper App

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U.S. Government Is Turning Seized Silk Road Bitcoins Into Cash

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A Personal Reflection On Google+

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Alleged Bitcoin Creator Dorian Prentice Satoshi Nakamoto Denies Involvement

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Is this man really the father of Bitcoin? After a full day of wild speculation and anger, the LA press have finally tracked down Nakamoto and he’s receiving a grilling. According to reports, Nakamoto and an AP reporter went to a sushi restaurant earlier this afternoon while the rest of the press followed along. Finally, the 64-year-old man went to the AP offices where he conducted his only… Read More

Article courtesy of TechCrunch

Sony’s Waterproof Wearable To Be Available Worldwide In March

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Sony introduced the SmartBand SWR10 at CES 2014. The diminutive wearable is part of Sony’s push into an ever-connected experience centered around its Xperia products. Sony was mum about the release schedule back at CES, but today, at Mobile World Congress, the company announced that the device will be available in 60 markets next month.

The SmartBand sports the standard affair of fitness tracking. But Sony is positioning this device as much more than a fitness tracker. According to the press release, it’s “a new user experience based around three core pillars – Lifelogging, ‘Wearing smart’ and ‘Life tools’.”

Besides Lifelogging, the other two items are needless branding for standard functions found on wearables. This includes sleep monitoring, vibrating notification alerts, and remote control of media playback. Sony loves to brand things.

The Lifelogging is a bit convoluted. From the sound of it, this function uses the SmartBand as a sort of life-tracking tool that somehow relates media to a location. Here’s what the presser has to say about it.

Lifelog application – Communication and entertainment, staying on top of the things that matter to you Sony’s innovative new Lifelog application binds the SmartWear Experience together, enabling you to discover your past, enjoy your present and helping inspire your future. Together with SmartBand, the Android app enables you to effortlessly capture life and entertainment – places visited, music listened to, games played, books read – and presents it a beautifully visual interface.

You can see how active you were, where you went, what pictures you took and how you have been communicating with your world. Lifelog will also help you set activity goals, monitor your progress and make recommendations to help inform future decisions.

So there’s that.

The SmartBand only works with Android devices, and from the press release, it seems some of the so-called Lifelogging functions require specific applications. At CES Sony stated the device would cost 99 euros. This release communiqué doesn’t state the price, meaning Sony is going to hold true to its aforementioned pricing or it could switch things up prior to the release.

Article courtesy of TechCrunch

August 2014
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