Facebook Thursday announced the launch of the Facebook Audience Network Native Partner Program, aimed at third-party mediation platforms.
Facebook Audience Network head of partnerships Nik Ajagu said in a blog post that initial members of the Native Partner Program include Fyber, MoPub and Opera Mediaworks, adding that the program “recognizes third-party mediation platforms that have been thoroughly vetted, tested and approved for integration with the Audience Network.”
Mobile application publishers are seeing tremendous success with native ads—more than 83 percent of all impressions on the Audience Network are delivered in native formats, and on average, native ads perform up to seven times better than standard banner formats. Many publishers that are monetizing with native ads have existing relationships with mediation platforms to manage and optimize their ads business. Since the Audience Network supports a variety of unique native display and video formats–like carousel ads that showcase up to five images from an advertiser within a single placement–finding a compatible mediation partner is crucial to a publisher’s success. Members of the Native Partner Program meet pre-determined requirements so publishers can get access to all of our engaging formats, driving increased ad revenue and better outcomes for advertisers.
Platforms that are interested in joining the Facebook Audience Network Native Partner Program can apply here.
Article courtesy of SocialTimes
Android Police was the first to spot the WhatsApp beta-testing program, noting that WhatsApp has been providing updates of its app via its own site, but users had to agree to allow their devices to permit installations “from untrusted sources,” because those updates weren’t coming via Google Play.
Rita El Khoury of Android Police added:
It does make more sense to have an official Play Store beta program. Updates get delivered automatically, they’re incremental so you don’t have to download the entire APK (Android application package) each time (that matters when you’re on a limited connection and WhatsApp releases a new bug fix every couple of hours), and you don’t have to change the untrusted sources setting if that’s something you’re paranoid about.
She pointed out that interested users are not required to join Google+ communities or Google Groups, and that those who choose to join the program will begin automatically receiving updated, unreleased versions of WhatsApp on their devices.
WhatsApp Inc. has invited you to a testing program for an unreleased version of the WhatsApp Messenger app.
As a tester, you’ll receive an update that includes a testing version of the WhatsApp Messenger app. Please note that testing versions may be unstable or have a few bugs.
Send your feedback to WhatsApp Inc. using the contact information: firstname.lastname@example.org.
WhatsApp Android users: Are you interested in beta-testing the app?
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