Posted on 28 January 2014
BBM will soon be available for Android phones running Gingerbread. This is a shockingly brilliant move which allows BBM to fully compete in developing countries where BBM is already an established brand, but current smartphones are still running the legacy operating system.
As Chris points out at Engadget, despite being generations old, Android 2.1.x Gingerbread still powers 21% of Android phones. A lot of those devices are located in emerging markets where new messaging apps, like WhatsApp, Line, and Facebook Messenger, are quickly gaining in popularity. Recent numbers suggest that BlackBerry cannot count on consumers in these markets, or any market for that matter, to jump on the BBM ship by buying one of its smartphones, so the company is making it available on competitors’ hardware.
As the current version of BlackBerry sinks into obscurity, a new BlackBerry is emerging. For better or worse, this version seems a bit more lean and focused. Today’s update to BlackBerry OS 10 feels like a company clearing its current product pipe as it moves away from the cut-throat consumer hardware market.
A public beta will be released prior to the full launch in late February.
Article courtesy of TechCrunch
Posted on 16 March 2012
Facebook is 10 million monthly active users strong in Japan, the company announced today at a marketing conference in Tokyo.
This figure indicates Facebook has about 10 percent penetration among Japanese Internet users and is quickly gaining on Mixi, Japan’s most popular social network. Mixi reported in February that it has 15.2 million monthly active users.
Japan is one of the few countries where Facebook has lower than 20 percent penetration. Russia and South Korea are others, as well as China where Facebook is banned. But Facebook is growing rapidly in Japan. The latest MAU figures are double the 5 million the social network reported in September 2011.
Facebook got serious about Japan in 2010, and developed a number of initiatives to increase usage there. The social network began to let users syndicate their Facebook posts on Mixi. It created a job search app for university students. And it prompted users to complete “missions” to fill out their profiles. Judging from a graph shown at fMC Tokyo, Facebook had about 1 million MAU at the start of 2010 and 2 million in 2011.
Also at the conference, Facebook introduced Timeline for pages and new premium ad products as it did in New York last month. The company has a final fMC planned for London at the end of March.
Image credit: TechCrunch Japan
Article courtesy of Inside Facebook