Tag Archive | "quickly-gaining"

Study: Marketers increasingly opting for Facebook video over YouTube

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share-of-video-posts

Facebook has been doing all it can to give marketers more of a reward for posting videos to the site. According to a study published recently by Facebook Preferred Marketing Developer Socialbakers, the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.

Socialbakers analyzed more than 180,000 Facebook video posts from 20,000 Facebook pages, taking into account content uploaded to Facebook, as well as links to clips from YouTube, Instagram, Vimeo and others. The results show that Facebook has been quickly gaining ground on YouTube as the dominant video format.

Evan James, Socialbakers’ Head of North American Marketing, discussed these results in a blog post:

Back in 2012, marketers were not even considering alternative options for sharing video content on Facebook. The standard process was to create a video, publish it to YouTube and share it via Facebook. However, the recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.

At the beginning of 2014, YouTube clearly had the upper hand in regards to the share of number of video posts, nearly doubling that of the nearest contender. However, as the year progressed, we saw content marketers increasingly uploading videos to Facebook directly, with a 50% increase from May through July; and are trending to surpass YouTube by the end of the year.

While YouTube has been the dominant source of video content for a while, Facebook has traditionally been the most engaging. The study also notes that Facebook is soundly beating out links from YouTube in terms of interactions.

share-of-interactions

By adding deeper analytics, Facebook has been trying to become more top-of-mind for Facebook marketers when they’re looking to publish video. The stats show that this is clearly working.

Readers: Have you been uploading more videos directly to Facebook, instead of linking from YouTube?

Article courtesy of Inside Facebook

BBM Is Coming To Gingerbread Android Phones

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800px-HTC_Evo_4G

BBM will soon be available for Android phones running Gingerbread. This is a shockingly brilliant move which allows BBM to fully compete in developing countries where BBM is already an established brand, but current smartphones are still running the legacy operating system.

As Chris points out at Engadget, despite being generations old, Android 2.1.x Gingerbread still powers 21% of Android phones. A lot of those devices are located in emerging markets where new messaging apps, like WhatsApp, Line, and Facebook Messenger, are quickly gaining in popularity. Recent numbers suggest that BlackBerry cannot count on consumers in these markets, or any market for that matter, to jump on the BBM ship by buying one of its smartphones, so the company is making it available on competitors’ hardware.

As the current version of BlackBerry sinks into obscurity, a new BlackBerry is emerging. For better or worse, this version seems a bit more lean and focused. Today’s update to BlackBerry OS 10 feels like a company clearing its current product pipe as it moves away from the cut-throat consumer hardware market.

A public beta will be released prior to the full launch in late February.

Article courtesy of TechCrunch

Facebook reaches 10M in Japan, doubles users in 6 months

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Facebook is 10 million monthly active users strong in Japan, the company announced today at a marketing conference in Tokyo.

This figure indicates Facebook has about 10 percent penetration among Japanese Internet users and is quickly gaining on Mixi, Japan’s most popular social network. Mixi reported in February that it has 15.2 million monthly active users.

Japan is one of the few countries where Facebook has lower than 20 percent penetration. Russia and South Korea are others, as well as China where Facebook is banned. But Facebook is growing rapidly in Japan. The latest MAU figures are double the 5 million the social network reported in September 2011.

Facebook got serious about Japan in 2010, and developed a number of initiatives to increase usage there. The social network began to let users syndicate their Facebook posts on Mixi. It created a job search app for university students. And it prompted users to complete “missions” to fill out their profiles. Judging from a graph shown at fMC Tokyo, Facebook had about 1 million MAU at the start of 2010 and 2 million in 2011.

Also at the conference, Facebook introduced Timeline for pages and new premium ad products as it did in New York last month. The company has a final fMC planned for London at the end of March.

Image credit: TechCrunch Japan

Article courtesy of Inside Facebook

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