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Twitter Gives Vine (for iOS) a Speed Boost (SocialTimes)
Twitter wants to make sure you get to watch your Vines as quickly as possible. The company on Wednesday announced that it has made Vine even faster, even if the user is offline or on airplane mode. The Next Web The updated app starts downloading your home feed, activity notifications and Explore section before you launch the app. The video service also introduced network caching with smaller video sizes for slower connections. VentureBeat While other iOS apps have taken advantage of preloading before, Vine appears to be the first major video app to do so. Facebook should probably take notes, as should its subsidiary Instagram.
Ex-Facebook Employee Sues Over Alleged Discrimination (USA Today)
Speaking of Facebook, a former Facebook employee named Chia Hong has accused the company of sex discrimination, sexual harassment and racial discrimination. Her lawsuit was filed in San Mateo County Superior Court on Monday.
Please Meerkat Responsibly (LostRemote)
Y’all are meerkatting some really dumb things. I guess we said the same thing about Facebook status updates and Instagram pictures the first time around, but really, you’re just wasting real estate in my Twitter timeline.
Ashley Judd Says She’s Pressing Charges Against Twitter Trolls (CNET)
During a game on Sunday, Ashley Judd offered that the University of Arkansas was “playing dirty” against her boys. She added that they could “kiss my team’s free-throw making a**.” Judd was then subjected to a barrage of bile.
Nielsen Studies Impact of Facebook Video Ads Beyond View Counts (SocialTimes)
Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post.
Using Social Media for Your Federal Agency (The Washington Post)
Federal agencies first began using social media as a public relations device to share news as well as organizational accomplishments, but many are increasingly using Facebook, Twitter, Instagram, Google+ and other channels to directly engage the public and provide better customer service. One of my favorite stories is the Department of Education’s use of social media to answer questions on a monthly basis from students and parents.
SelfBee Offers Daily Selfie Challenges on iOS (SocialTimes)
Social networking app SelfBee has officially launched on iOS, following a lengthy beta and (now resolved) technical problems that slowed the app’s growth. SelfBee asks users to complete daily photographic challenges, centered on selfies.
Women’s Rights Activists Use Social Media to Get Their Message Out (The Guardian)
Hashtag activism has helped to propel women’s rights to the forefront of political agendas, bringing attention to issues often under-reported by mainstream media, panellists have told an event at the UN in New York. Social media has helped women to share experiences of sexual violence, such as on the HarassMap platform, launched in Egypt, and has kept international attention focused on events that have slipped off the news agenda, such as the #BringBackOurGirls campaign, launched in 2014 after the abduction of more than 300 school girls in Chibok, Nigeria.
Seven Ways You’re Fooling Yourself While Calculating Brand Value (SocialTimes)
Brands can’t resist the allure of large, boastful numbers, especially if easy to achieve. High profile premium placements, such as on Snapchat and Instagram, confer instant brand leadership and a flood of impressions.
Article courtesy of SocialTimes Feed
Here’s a visualization of all the major commercial real estate deals involving the tech industry and San Francisco’s SOMA district over the past three years, thanks to Stamen Design and broker Kalin Kelly, who finds space on behalf of tech companies and non-profits. The point of this visualization is not a surprise. It’s known that are lots of tech companies in the… Read More
Article courtesy of TechCrunch
Accengage, which specializes in push notification technology for mobile apps, has released its Push Notification Performance Benchmark by Industry for iOS and Android. The data and accompanying infographic detail the performance of push notification campaigns in terms of opt-in and reaction rates, and offer tips for developers looking to increase their push notification engagement rates.
Accengage analyzed data from five billion push notifications sent to 150 million app users (worldwide) from January to December 2014, across 12 industries, including e-commerce, media, travel and retail. The data showed 46 percent of iOS users opt-in to receiving push notifications in apps, while Android users are automatically opted-in by downloading an Android app.
When looking at specific kinds of apps, those iOS apps in the “classifieds” category have the highest opt-in rate for push notifications, at 63 percent of users. These classifieds apps were followed by travel apps at 61 percent, and telecommunications and media apps, which tied for third at 49 percent.
However, just because users have opted-in to receive push notifications, doesn’t mean they’re actually engaging with them. According to this data, the average reaction rate for push notifications across all kinds of apps on both iOS and Android was just six percent, meaning only six percent of users actually engage with push notifications when they’re received.
Fast-moving consumer goods apps (FMCG) were measured to have the highest reaction rate on Android, at 28 percent, while telecommunications apps had the highest reaction rate on iOS, at just seven percent. Interestingly, gaming came in last on both platforms, with a five percent reaction rate on Android and a two percent reaction rate on iOS (tied with retail and real estate apps).
Check out Accengage’s complete findings, as well as tips for improving push notification performance, below.
Article courtesy of SocialTimes Feed