Tag Archive | "real"

For Its First Google Glass Effort, EBay Adapts Its RedLaser Product Finder App

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3 Years Later, Google+ Drops Its Dumb Real Name Rule And Apologizes

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A New App Called “Moment” Shows You How Addicted You Are To Your iPhone

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Rapper Divine On His Music Video Tribute To New Friend Ben Horowitz

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The Term Sheet Mating Dance

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Amazon’s Fire Phone Introduces “Firefly,” A Feature That Lets You Identify (And Buy!) Things You See In The Real World

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With A New Focus On Brokers, Nestio Is Ready To Change The Apartment Hunt

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Inside Jobs: What It’s Like To Be The Community Director At Polyvore

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Android Likely To Get Touch-Friendly Office Before Windows

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Selfie Psychology – ‘Wearable Tech’ for our Digital Fashion Wardrobe (Video)

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There are a lot of theories about the rise of the selfie - a healthy celebration of an empowered self, or dysfunctional ‘self-image masturbation’ for an insecure psyche. But perhaps the best way to understand the selfie is simply as apparel.  The selfie is virtual clothing for our digital age, it dresses us up and communicates to the world who we are, who we’d like to be – like our clothes and fashion choices.

So if your selfie collection is your digital fashion wardrobe, and your selfies play the same communicative role as your clothes and fashion choices, then the selfie is the real story in ‘wearable tech’ – filtered and photoshopped digital clothes we use to manage our image.

So with this idea of the selfie as digital fashion apparel, as the real ‘wearable tech’, in mind, Frankfurt-based digital agency Syzygy has created an real-world open-source selfie t-shirt - wearable tech that lights up when selfie hashtags are posted online.  It’s all a bit meta. But fun.

So forget for a moment the polemics over selfies, good, bad or jumped the shark, and have some fun with the selfie t-shirt!

The #SelfieShirt [EN] (2014) from SYZYGY Deutschland GmbH on Vimeo.

July 2014
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