Tag Archive | "spending-more"

This Isn’t How You Win The Marketing War For The One, HTC, All James Van Der Beek Aside

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Screen Shot 2013-04-12 at 9.09.50 AM

HTC promised it would be spending more on marketing efforts to ditch the “quietly brilliant” tagline and come up with something with more pop, but it couldn’t have gone much worse than the video above. Kudos to signing on Dawson’s Creek and Internet meme star James Van Der Beek, but -1,000 for making such little use of his comedic talents in this dismal Bachelor parody.

To his credit, Van Der Beek gets the only almost funny moments in the whole embarrassing affair (around the 1:50 mark) but even the under-appreciated lead from The Rules of Attraction can’t make up for what is really a desperately unfunny script based on an exceedingly painful premise.

Matt recently wrote that making the perfect smartphone with The One isn’t enough for HTC – it has to nail the marketing game, which rival Samsung has actually gotten pretty good at. The One with James Van Der Beek at least indicates HTC is stepping up to the plate, but this is a big, big whiff and we’re down to the bottom of the last inning. I may actually have preferred HTC “quietly brilliant” than “loudly unfunny.”

Article courtesy of TechCrunch

Facebook ad budgets increasing faster than search budgets, Kenshoo study finds

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Marketers are increasing their Facebook advertising budgets at a faster rate than they are for search ads, digital marketing software company Kenshoo has found.

For the first half of 2012, Kenshoo clients’ Facebook ad budgets are up 36 percent, whereas paid search budgets are up 12 percent. At a time when many are questioning the effectiveness of Facebook ads, Kenshoo and other social ad software and services companies are finding that clients are regularly spending more.

Kenshoo CMO Aaron Goldman says he’s seen signs that Facebook is becoming a part of brands’ “always-on” advertising. Kenshoo did not offer data from previous years or quarters, but Goldman says Facebook ad spend growth is generally more consistent than in the past. He cited May as an anomaly when clients increased their Facebook budget more significantly.

Search spend is still increasing, showing that brands aren’t necessarily cutting search budgets in favor of Facebook. Instead, marketers are spending more across the board. With Facebook launching its own search advertising product this week, Kenshoo and others are watching closely to see whether this dynamic changes.

Article courtesy of Inside Facebook

New Heartbeats In-Ear Headphones Are The Gaga Version Of Dre’s Beats

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Have you been trying to figure out a new way to express your love for Lady Gaga? Have you considered spending more money? She likes that. And now she, Dr. Dre, and Monster want to give you a new way to do so. Presto, Gaga-designed Beats headphones!

The new headphones are, as far as I can tell, the same headphones they’ve been selling as Beats for a couple years now, but Gaga has put her own touch on them (or at the least has signed off on the design). The new ones come in black or white, both menacing with spikes on the sides, there, so people know you’re dangerous. The white one has gold spikes, which signify danger and wealth.

You can “like” them on Facebook for a chance to win a pair, or just buy them for $150.



Article courtesy of TechCrunch

DeHood Launches a Foursquare Meets Twitter Meets Yelp Meets Ning For iPhone

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When I was a kid, we used to play on the street in front of my house. Yeah, I know – seems like years ago. Nowadays, with children and families spending more time inside watching TV or playing video games; I feel like there’s nobody outside in my neighborhood anymore. In fact, most people don’t know their next-door neighbors.

DeHood, sponsors here at TechCrunch Disrupt, wants to crush that problem. Founded by Babak Hedayati, DeHood is a social network for neighborhoods. They are kind of like a one-stop local social network on iPhone (app available here). The goal is to be a one-stop shop for all the local social networking you need to do.



Article courtesy of TechCrunch

ComScore: Facebook Served More Display Ads than Yahoo Sites Last Quarter

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Facebook passed Yahoo this past quarter to serve the most display ads on its home site to US users, according to new data from comScore.

The company’s display ads generated 176.3 billion impressions, or 16.2% of the total amount in the US, compared to 131.6 billion from Yahoo and 60.2 billion from Microsoft. Total display ad impressions grew to 1.1 trillion in 2010’s first quarter, up from the 944 billion a year ago.

But this is just looking at ads from domains these companies own. Yahoo and Microsoft both operate display ad networks for other sites that bring them many more impressions, as well as revenue. Yahoo made $6.5 billion in revenue last year and mostly from ads.

Facebook brought in up to $700 million last year, through brand and performance ads, and we expect that number to reach near $1.1 billion this year, mainly due to ad revenue growth. Big brands are spending more than ever on the site, with Verizon, Toyota and Ford now among Facebook’s top 25 advertisers, comScore reports.

Why did Facebook’s impressions increase in the first quarter? Partly due to steady growth in the US, as we’ve been tracking. A redesign may have led to more ad inventory; the early ending of its ad agreement with Microsoft may have, as well.

The Wall Street Journal noted that comScore rival Nielsen still shows Yahoo in the lead with 34% of all display ads in April, down 1% from a year ago, and Facebook holding a 20% share, up 2% from last year.

[Image via CNET]

Article courtesy of Inside Facebook

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