Tag Archive | "startups"

GrubSeam? Online Takeout Giants GrubHub And Seamless In Talks To Merge

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Today, thanks to the maturation of the web, digital tech, and smartphones now in seemingly every pocket, startups are finding it easier than ever before to build scalable solutions to finally address the many inefficiencies in our food manufacturing, production and distribution systems.

As interest in food tech balloons, one area in particular appears to already be at the tipping point: Online and mobile food delivery. Over the last few days, we’ve hearing about a merger between two of the largest companies in the space. Rumor has it that “arch rivals” GrubHub and Seamless are in talks which could see them join forces as part of a merger. While our sources tell us that the talks are serious, the terms of the merger are not yet clear and, of course, any potential deal could fall through.

Furthermore, it’s not yet clear what kind of synergies would take place, how management of the new entity would be structured or even what the new business will be called. The two companies would not confirm on the record on any of the above. But as far as the name goes, we’re hoping for Grubless. Or Hubless GrubSeam. But they have a nice ring to them, don’t they?

If these rumors are true, the merger comes at a good time for the arch rivals, who have been seeing mounting competition of late from a laundry list of new startups entering the space, including increasingly popular alternatives like Delivery.com, ChowNow, Munchery (meals from local chefs), Campus Special, eat24 or the bigs of Europe, like Food Hero and Just-Eat. 

If the online food-ordering and delivery market is roughly where daily deals were three-plus years ago, then the deal essentially creates the Groupon of food delivery. Like the daily deals market, food ordering has traditionally had a fairly low barrier to entry, which helps explain why we seem to see a new startup pop up every week.

Plus, the business model isn’t particularly complicated, making it replicable. That being said, innovation and tech adoption have been slow to come to the food industry, and, at scale, this model (taking a slice of transactions) has the potential to be able to generate a lot of cash.

This is just one part of why the “food tech” business has been so hot lately. Just ask venture capitalists who collectively poured $350 million into food startups over the last year. (Compare that to 2008, when it was less than $50 million.) Plus, when you get right down to it: People need to eat. And, as it turns out, people are pretty busy. Uh, and lazy.

Of course, for those who remember the spectacular failure of online food companies like Webvan, Kozmo and HomeRuns, this whole “tech in your kitchen” and online ordering jibber-jabber probably sounds familiar — and not in a good way. But this time it’s different. Research from Cornell University recently found, for example, that over 40 percent of adults in the U.S. have ordered food online, and 10 percent of restaurant orders now originate online — and these numbers continue to head north. GrubHub and Seamless have built successful businesses on this very idea.

Both GrubHub and Seamless have been around for some time: The New York City-based Seamless was founded in 1999, while the Chicago-based GrubHub got its start in 2004. And for the most part, the two companies have catered to two different markets geographically. While both now have fairly expansive coverage, GrubHub has naturally developed a firm foothold in the Midwest, while Seamless focused its early attention on NYC, before moving into cities like Los Angeles and San Francisco. From that perspective, a merger would make sense, allowing the new, consolidated entity to gain penetration into markets where they lacked a major presence.

Writ large, the companies, while having some fundamental differences, do seem to have a lot of synergies on paper — at least “nominally,” depending on who you ask — likely why they’ve increasingly become rivals over the years. Bboth are of fairly comparable size, as GrubHub has more than 18,000 restaurant partners across more than 500 cities, while Seamless has over 12,000 restaurants and serves nearly 5,000 businesses and more than 2 million users. As of February, Reuters reported that Seamless was on track to generate more than $100 million in revenue this year as it expands into new cities and focuses more aggressively on mobile.

The company reportedly generated $85 million in revenue last year, growing its consumer business by 60 percent year-over-year and “will soon be processing $1 billion worth of food orders a year,” Seamless CEO Jonathan Zabusky told Reuters at the time. For the majority of its history, the company focused primarily on New York, but launched a major expansion effort last year, bringing its service to 10 new cities. According to the report, Seamless saw its transaction volume quadruple in Los Angeles during 2012, with transactions tripling in San Francisco.

Another interesting point to note: GrubHub was reported to be considering an IPO last fall. The company denied the rumors at the time, and if this merger is true, then they’ve been given the proper perspective. Certainly, it would seem that this wouldn’t take a potential IPO off the table, instead, likely making an opening price that much higher.

The IPO rumors for GrubHub came at a time when the company was reportedly doing about $60 million in revenue (this was in 2012) — a little less than half that of Seamless. Furthermore, Crain’s reported in December that GrubHub’s revenue has been doubling every year and, as the company reported $30 million in revenue in 2011, that revenue estimate would make sense and put the company on the path to crossing $100 million well before the end of this year.

That is all to say that, although the terms of the potential deal are unclear, these are two sizable businesses that are growing relatively fast, so any potential valuation has got to be fairly high. After all: The two companies were fairly comparably capitalized and staffed, with GrubHub growing to over 250 employees and Seamless over 300, while GrubHub raised about $84 million from a mix of venture and growth equity firms (including Benchmark) and Seamless raised $51 million, $50 million of which came from private equity firm Spectrum Equity.

While both companies have made a couple of acquisitions, this would be the second big M&A deal for Seamless, as the company was acquired by food services giant, ARAMARK, in 2006. Five years later, Spectrum bought a minority stake in Seamless from ARAMARK, and about a year later, the food services company spun-off its remaining interest in Seamless to its shareholders. Free from its corporate ownership, Seamless proceeded to go out and buy MenuPages for $15 million, showing up GrubHub, which MenuPages had initially targeted as its acquirer. When GrubHub and MenuPages couldn’t agree to a deal, and it seems that GrubHub was instead in the process of buying Dotmenu/Allmenus, Seamless swooped in — according to BetaBeat.

So, as you can see, the companies have a long history of jostling. While GrubHub had been out acquiring restaurant partners fast and furiously, Seamless stagnated a bit under ARAMARK, but since becoming an independent company (again) and with a new board/investors, the company seems to have been compounding its growth. Together, that growth could be exponentially higher.

Finally, if this deal is in fact a go, it’s worth looking at this quote from GrubHub co-founder and CEO Matt Maloney from back in 2011. In it, he shares his opinion on GrubHub’s top competitor, a little company called Seamless. He told BetaBeat:

I typically don’t talk this much about Seamless because we don’t view them as incredibly strong competition for what we’re doing … Seamless fundamentally is a corporate catering business. They were founded years and years and years ago to do just that. And they’re still best in the business for corporate. They recently got into the consumer and residential pick-up and delivery. And they do it well in New York, but they really have zero business anywhere else. We don’t even consider them competition anywhere other than Manhattan specifically.

So, there you go. A match potentially made in heaven, and one that’s sure to shake up online and mobile food ordering if it happens.

Find Seamless at home here and GrubHub here.

Article courtesy of TechCrunch

Zynga Tells CupidWithFriends To Stop Using ‘With Friends’

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Zynga has apparently told the makers of the dating website CupidWithFriends that they need to change the site’s name, because it allegedly infringes on Zynga’s trademarks.

CupidWithFriends was built by the startup Apartment 7 (which also released the dating apps Flock and Wednesday Night). The site launched a couple of months ago, allowing users to build and edit dating profiles for their friends.

Apartment 7 co-founder Jared Tame just forwarded me a copy of the letter from Zynga’s lawyers. I’ve pasted the full letter at the end of this post, but the gist is that users are likely to think that CupidWithFriends is associated in some way with Zynga (which acquired the developer of the With Friends mobile gaming franchise, a franchise that recently expanded with the launch of Running With Friends). So the social gaming company is demanding that CupidWithFriends change its name by May 24.

Tame said he has “no plans to change the name of the product,” adding,”At the end of the day, we’re busy trying to innovate in the dating space and dealing with Zynga would be a major distraction to us. I think they should be more focused on innovating rather than targeting month-old startups like us.”

I emailed Zynga for confirmation and details, but a spokesperson declined to comment. When I ran a search on the US Patent and Trademark Office’s website (direct links to specific filings don’t seem to be working for me), I did find a trademark filing for “With Friends” in relation to computer game software and entertainment services.

Tame isn’t the only one building an app named using a “with friends” name. There’s also Bang With Friends (which has other problems, as it was recently booted from the Apple App Store) — I asked the company whether it has received a similar letter from Zynga, but it declined to comment.

Here’s the full letter to CupidWithFriends:

Dear Sir or Madam:

We serve as intellectual property counsel to Zynga Inc. (“Zynga”). Among other things, Zynga publishes and owns intellectual property rights in the ‘WITH FRIENDS™ family of social games, which includes Words With Friends®, Chess With Friends®, Scramble With Friends®, Hanging With Friends™, Matching With Friends™, Gems With Friends™ and Games With Friends®, as well as other ‘WITH FRIENDS games in various stages of development (collectively the ‘WITH FRIENDS Family of Trademarks). Each of Zynga’s games using the ‘WITH FRIENDS Family of Trademarks is published and played by millions of users on various social networking portals, including Facebook, Android and iPhone.

Zynga has consistently used and promoted the ‘WITH FRIENDS Family of Trademarks together as a family and, as a result of Zynga’s extensive marketing efforts and commercial success, the ‘WITH FRIENDS Family of Trademarks is strongly identified by consumers with Zynga’s reputation for quality.

It has come to our attention that CupidWithFriends has developed and launched an application called “Cupid With Friends”. CupidWithFriends’ use of the name “Cupid With Friends” for an online application is confusingly similar to the ‘WITH FRIENDS Family of Trademarks owned by Zynga, and users are likely to believe, erroneously, that CupidWithFriends’ application is published, sponsored, endorsed by or associated with Zynga. CupidWithFriends’ use of “Cupid With Friends” also dilutes the distinctiveness of Zynga’s famous ‘WITH FRIENDS Family of Trademarks.

Zynga has invested substantial time and resources in developing and promoting the ‘WITH FRIENDS Family of Trademarks, and it vigorously protects its rights in its marks, both collectively and individually. Zynga hereby demands that CupidWithFriends immediately cease use of the name “Cupid With Friends” in connection with its online application, and refrain from further exploitation of the goodwill that Zynga has developed in its ‘WITH FRIENDS Family of Trademarks.

We anticipate that you will accede to this demand, and ask that CupidWithFriends confirm by Friday, May 24, 2013 that it has ceased use of the name “Cupid With Friends” in connection with its online application. Nothing contained in this letter constitutes an express or implied waiver of any rights, remedies, or defenses of Zynga, all of which are expressly reserved.
Very truly yours,
/s/

Dennis L. Wilson
Kilpatrick Townsend & Stockton LLP

Article courtesy of TechCrunch

CrowdOptic Raises Another $1M To Build Experiences Based On Where Your Phone Is Pointing

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ticketek friend spotter

CrowdOptic, a startup with technology for identifying where people are pointing their smartphone cameras, has raised another $1 million in funding.

When I’ve spoken to the team in the past, they’ve emphasized the ways this could be used to create new types of social interactions — if people are attending a live event and pointing their cameras at the same thing, they can start chatting and sharing content. However, the company’s website highlights a number of use cases, including “focus-aware” advertising, analytics, news reporting, social TV (live attendees can provide content to people watching at home), and security.

CEO and co-founder Jon Fisher said that customers include Australia- and New Zealand-based ticketing company Ticketek (CrowdOptic built the company’s Friend Spotter app for finding your Facebook friends in a stadium, which you can see in the screenshot above) and Fora.tv (which used CrowdOptic to share authenticated, eyewitness content from the presidential debates).

The new funding comes from CrowdOptic’s existing investors, including Silicon Valley Bank, tech legend Ray Lane, and Fisher himself. Fisher also said that CrowdOptic recently celebrated its second quarter of profitability. The company has now raised a total of $3.5 million.

By the way, Fisher was previously CEO of Bharosa, NetClerk, and AutoReach, but he isn’t the only team member with an impressive résumé — COO Jim Kovach has worked at other startups, he has a medical degree and a law degree, and he was a linebacker for the New Orleans Saints and San Francisco 49ers.

Article courtesy of TechCrunch

Leap Motion Talks New Beta, We Go Hands On With Motion-Controlled Google Earth

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Leap Motion was showing off its still unreleased gesture motion controller for computers at Google I/O 2013. The demo unit allowed you to use the controller to navigate Google Earth, and the functionality felt ready for prime time to me, as this was the first time I’d ever used the Leap Motion. The controls seemed intuitive, and within a few minutes I was flying around the globe pretty handily, though I did have some trouble finding San Francisco.

I asked about Leap Motion’s recent announcement that it would delay launch in order to further beta test Leap, and as you can see in the video the company is keen to note that the hardware is solid, but there’s a need for more testing around the consumer experience. Leap seems very confident they can deliver by their new anticipated ship date of late July, however.

The tech is impressive regardless of whether it hits a little later than anticipated, but it’ll be interesting to see if the extended beta has an effect on how it’s eventually received by consumers.

Article courtesy of TechCrunch

FixYa’s New FixBoard Allows Companies To Track Customer Support Trends

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FixYa, a Q&A site where consumers can seek advice from product experts, is launching a new feature today called the FixBoard, which should make the site more useful to big consumer brands.

As the name suggests, the FixBoard is basically a dashboard of FixYa data. It shows, over time, the number of FixYa owners who reported a problem with a company product, the products that have the most reported problems, the most common problems, and how those numbers stack up against the competition.

Rather than just looking at individual questions or individual products, this dashboard provides brands with a much broader view of “what customers are saying,” said CEO Yaniv Bensadon. The data is specifically about activity on FixYa — it doesn’t tell companies about complaints on their own sites or own social media, for example. But Bensadon said FixYa itself has become a big community, with more than 30 million unique visitors per month and 9 million product questions answered total.

He added that even though FixYa has been profitable since 2009, the company is looking for ways beyond its existing ad model for brands to find (and pay for) value on the site. The FixBoard is currently free and available to everyone, but it only covers the top 1,000 brands on FixYa (out of 60,000 total). Eventually, Bensadon said he plans to release a “full-blown” version that companies will have to pay for, covering more brands and offering more detailed data.

I also asked whether any of those potential advertisers/future customers are going to be upset to see the number of customer complaints highlighted in one place and visible to the public.

“We don’t think so — in the same way that no one prevents anyone from going to Twitter and reading the tweets,” Bensadon said. “Now, after several years … brands understand the fact that some users are saying something bad about your brand. It cannot be prevented, and there are two things you can do about it as a brand. You can ignore it, or treat it as an opportunity to engage with your users.”

Article courtesy of TechCrunch

Bloglovin Redesigns Its Fashion-Focused Blog Reader To Highlight Popular Content, Social Features

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Bloglovin, a site where readers can follow blogs about fashion and other lifestyle topics, is getting what CEO and co-founder Mattias Swenson said is its first major redesign.

Until now, Swenson said Bloglovin has been adding new features in a more incremental way. This time it’s getting a new look and new social capabilities that the Bloglovin team hopes will please both the hardcore users and more casual visitors.

Bloglovin raised a Series A from New York City-based incubator betaworks and others last summer, and at the time, Swenson emphasized the devotion of the Bloglovin community. For example, he said that the average Bloglovin user follows 37 blogs. He told me yesterday, however, that the team has become aware of a more casual audience, one that doesn’t follow any particular blog or author, but instead is looking for the latest content on topics that interest them.

To improve the experience for those users, Bloglovin has redesigned the page featuring “popular” posts on a given subject. Looking at the old and new pages, I wouldn’t say that it’s a dramatic change, but it allows Bloglovin to pack more stories onto the page without making things feel crowded — I’d say it looks more magazine-y. (It will probably remind some people of Pinterest, and while I think that description gets a little overused nowadays, Swenson doesn’t back away from the comparison.)

Each post on those redesigned pages also displays how many Bloglovin users have “liked” it. Visitors can expand that number into a full list of users. For bloggers, that can provide a much better sense of who likes their content, and for readers, it’s an opportunity to identify users with similar tastes, who they can then follow to find more interesting content: “So we’re turning our users into curators.”

Swenson also compared Bloglovin to Tumblr, where many users don’t produce original content but simply re-post photos that were taken and shared by others. That kind of sharing becomes a way to “express yourself,” he said, and “Bloglovin is going to be the ultimate platform for doing that,” in part because users aren’t limited to following publications on a specific platform (like they are on Tumblr).

“In the beginning, some of our investors were skeptics [about the redesign], but then they showed it to their wives and daughters, and they said, ‘Yeah, let’s do this tomorrow,” he said. I asked why they were skeptical, and he replied, “I think it was more in connection with Google Reader shutting down. … But they realized now is the right time to do these big changes.”

Swenson added that after Google Reader’s demise, the other RSS reading apps are going to be stuck in a “feature war” as they go after the tech-centric audience, whereas Bloglovin could eventually encompass everything and everyone else. For one thing, even though Bloglovin allows users to follow the RSS feeds of their favorite blogs, it doesn’t really market itself as an RSS reader. And the increased emphasis on “discovering the best content” should push the site further in this direction, Swenson said.

Ultimately, he predicted that Bloglovin’s audience, which has grown to 4.7 million monthly active users, will consist of 10 percent “heavy-duty users” and 90 percent visitors “who just have interests that they’re passionate about, like fashion, and they just want to know what’s popular.”

Article courtesy of TechCrunch

Feds Seize Assets From Mt. Gox’s Dwolla Acount, Accuse It Of Violating Money Transfer Regulations

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Bitcoin Mt Gox

Bitcoin exchange service Mt. Gox is experiencing some issues with U.S. authorities. The Department of Homeland Security issued a seizure warrant to Dwolla for the money in Mt. Gox’s Dwolla account. Mt. Gox users can’t use Dwolla as a funding option anymore even though it was one of the most popular options. The Japanese startup failed to register in the U.S. as a money transmitting company — president and CEO Mark Karpeles now faces up to five years in prison.

Dwolla had no choice but to proceed with the request. IDG News obtained a copy of the warrant through the U.S. Immigration and Customs Enforcement (ICE), the investigation team of the Department of Homeland Security.

In order to accept funds in dollars, Mt. Gox opened a Wells Fargo business account for Mutum Sigillum LLC (Mt. Gox’s American subsidiary). The company had to complete a document that states whether it provides money services or not. The warrant reads: “That document was completed on May 20, 2011, and identified Mutum Sigillum LLC as a business not engaged in money services.”

In particular, Karpeles answered no to two important questions: “Do you deal in or exchange currency for your customer?” and “Does your business accept funds from customers and send the funds based on customers’ instructions (Money Transmitter)?” If the ICE feels the need to emphasize those questions, it means that the DHS probably believes that Mt. Gox is both a money transmitter and a currency exchange service.

Mt. Gox should have registered with FinCEN to limit fraudulent activity — it is a requirement for money services in the U.S. As Bitcoin is an independent and anonymous currency, many observers believe that it is used for money laundering and paying for illegal drugs. It could be the DHS’s main concern.

The exchange service is still working fine. So far, Mt. Gox wrote the following statement on its Facebook page:

Like many who have contacted us, MtGox has read on the Internet that the United States Department of Homeland Security had a court order and/or warrant issued from the United States District Court in Maryland which it served upon the Dwolla mobile payment service with respect to accounts used for trading with MtGox. We take this information seriously. However, as of this time we have not been provided with a copy of the court order and/or warrant, and do not know its scope and/or the reasons for its issuance. MtGox is investigating and will provide further reports when additional information becomes known.

Article courtesy of TechCrunch

Amazon Taps NBCUniversal To Bring Covert Affairs, Grimm, Suits, And More To Prime Instant Video

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Covert-Affairs

Amazon has just announced a new content deal with NBCUniversal, bringing a host of new television series to the video streaming platform.

Some of those titles include Covert Affairs, Defiance, Grimm, Hannibal, and Suits. And what’s more, the company is pulling content from NBCUniversal’s children series such as Curious George and Land Before Time, which will be available with Kindle FreeTime Unlimited.

With platforms like Hulu and Netflix growing rapidly, and moreover making strides to offer the biggest libraries of content that include original programming, Amazon too has been working tirelessly to build out its offerings. According to the company, Amazon now offers more than 40,000 movies and TV episodes to Prime members, which can be watched across a wide variety of platforms including iOS, Kindles, Roku, Xbox 360, PlayStation 3, and Wii (U).

In terms of availability, Covert Affairs and Grimm will both be available today, while Hannibal will not be ready until later this year, and Defiance will be out early next year. Amazon is also bringing SyFy series such as Alphas, Eureka and Warehouse 13 to the platform, along with Smash, featuring Debra Messing.

Here’s what Brad Beale, director of digital video content acquisition for Amazon, had to say:

We listen carefully to our customers to find out which TV shows and movies they find the most entertaining. Our expanded agreement with NBCUniversal gives Prime members access to even more exclusive content that they can stream instantly, at no additional cost. Compelling shows like Covert Affairs, Defiance, Grimm, Hannibal and Suits are big wins for our customers and we look forward to adding more titles soon.

Alongside expanding its library offerings, Amazon is also boosting its original programming efforts. Most recently, the company released eight comedy pilots and six children’s series pilots to get feedback from customers. After they make their decision, they’ll buy out the remaining episodes of the series which people seem to love.

Article courtesy of TechCrunch

BonitaSoft Raises $13M Series C For Its Open Source Business Process Management Solution

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bonita

BonitaSoft, a provider of an open source business process management (BPM) solution, has raised a $13 million Series C round led by the FSN PME Fund, a French government initiative to invest in technology companies to help them scale globally. Also joining the round are previous investors Ventech, Auriga Partners, and Serena Capital. The new funding round brings the total raised by the company to just over $28 million since being founded in 2009, and follows an $11m Series B in late 2011.

BonitaSoft is headquartered in Grenoble, France — hence the French government’s backing — although it also has a U.S. office in San Francisco where I’m told CEO Miguel Valdes Faura spends half his time, as well an another office in Paris. It operates in the BPM space, competing with the likes of Pegasystems, Appian, LongJump, and a number of other open source players.

Companies use BPM software to automate their processes, particularly where these operate at the intersection of machines and people. For example, insurance companies might employ a BPM suite to design software to automate the claims process when a customer is involved in a car accident. Or to streamline and make accountable any business process where without systems in place things would otherwise fall through the cracks, especially at scale.

To that end, BonitaSoft’s solution includes a design studio to model business processes, a BPM engine that adapts to various information systems architectures, and an end-user interface for managing and interacting with processes. It also has support for a range of internal and external systems via a library of hundreds of ‘Connectors’ and a strong developer community (due to its open source nature) who contribute connectors, business processes and other extensions.

BonitaSoft says that it serves more than 600 companies and governments worldwide, claiming customers such as Accenture, DirectTV, Old Dominion University, Trane, Teach For America and Michelin. Its software has seen more than 2 million downloads, while the open source community is said to be 60,000 member-strong.

Like other open source business models, BonitaSoft makes money by charging for additional add-ons and support. It plans to use the new capital to “fuel its global expansion plans in the USA, Europe, and Latin America”, specifically increasing its marketshare of mid and large-sized businesses who currently rely on proprietary and aging BPM solutions. It also plans to plough some of that cash into developing next-generation BPM technologies.

Article courtesy of TechCrunch

Indoor Mapping Startup Meridian Adds Notification Zones To Their Strategy

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Meridian Zones

Indoor mapping software startup Meridian, continues to evolve their product strategy with a recent update to their offering.

Called Zones, the company’s newest update to their indoor mapping platform — and indoor is the key word here — allows geo-fence style app push notifications to be scheduled, by drawing polygons on location maps. When customers with the accompanying app walk into one of those indoor areas represented by the polygon on the map…Bam! They get a push notification.

To be sure, it’s a real marketing opportunity and a concept underserved by the current, mostly GPS-based location awareness model for mobile devices.

Differentiators
There are several geo-fencing platforms out there — PlaceCast, Digby Localpoint, Wifarer and ShopKick all come to mind — so what is the big deal here? Meridian’s VP of Marketing Jeff Hardison, believes there are several differences in the Meridian approach.

First of all, this notification system will work even when the accompanying app is not open nor in active use — essentially working while the app is in background mode — without significant battery drain. Other geo-fence providers might be able to do this via GPS or cell tower triangulation, but not by WiFi sensing, which is how Meridian works. This means that once the WiFi network the location is using is recognized, that network can “wake up” the app and send push notifications when different Zones of the store are passed through.

Most importantly, per Meridian’s secret sauce and strategy, this works with Wi-Fi triangulation for indoor maps and can function at a sensitivity of about 10 feet. This gives the system an advantage in locations where GPS antennas often fail — like, say, in a casino under ground parking garage.

Recap
To recap how Meridian’s technology works, the company has built a CMS and rapid app building platform so that partnered companies can upload maps of their locations into the CMS.

Once their location maps are digitized and uploaded to the CMS tool, the geo-fences can be drawn on the location maps. The new or existing WiFi hotspots in the locations are then coupled with the map data.

Accompanying mobile apps — also built with this system — can access the map data in order to display accurate indoor maps, based on location. Now the push notifications have been added to the mix.

Software Development Kit
You may have uncovered what could be seen as the Achilles Heel in the strategy, in that a brand’s native app must be built with Meridian’s app rapid builder technology (another offering they have). That could seem like a limitation for brands that already have their own app, and don’t want to rebuild with Meridian’s proprietary app-building tool.

However, Jeff said the team is currently piloting an SDK approach for the Zones platform, so brands with existing apps can use the new push notification system with an existing app. This will be deployed in the coming months.

Meridian is currently wrapping up live pilots with The Bellagio in Las Vegas and also with Fernbank Museum. They’ve also received some recognition from Cisco as a best of breed provider of indoor mapping technology and Cisco has actually integrated some of Meridian’s technology into their own hardware platforms.

Article courtesy of TechCrunch

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