Tag Archive | "state"

Millennials Insist The Future Will Be Shared

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Utah Legislators Give Zenefits The Green Light To Get Back To Business

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zenefits scottsdale

FAA Drone Test Site In North Dakota Will Soon Cover Two-Thirds Of The State

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Utah State Lawmakers Back Bill To Support Zenefits Operations In The State

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Parker Conrad

YC Backs Standard Cyborg, A Startup Building Affordable Prosthetics

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StartSLC Kicks Off To Support A Burgeoning Utah Tech Culture

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Facebook Videos and the State of the Union Address

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2015StateOfTheUnion650President Barack Obama’s State of the Union address last week provided ample opportunities for the use of videos on Facebook, and a Facebook Media blog post by strategic partner managers Libby Leffler, Craig Mullaney and Meghan Peters and data analyst Yuning Zhang offered some highlights.

On media organizations, they wrote:

Media organizations tapped into the real-time conversation around the State of the Union with Facebook video. Broadcasters including NBC News, MSNBC, Fox News and ABC News uploaded clips from their coverage to Facebook throughout the speech. C-SPAN sped things up with a Hyperlapse of the start of the address.

From BuzzFeed News to TheBlaze, publishers also reached the State of the Union audience with Facebook video. The New York Times shared clips of key moments during and after the speech. By sharing the videos soon after each moment occurred, the Times tapped into the conversation as it was happening. This video of the most-talked-about quote of the speech — “I know because I won both of them” — had the most interactions of any video mentioning State of the Union that day, and is the Times’ most-viewed Facebook video to date.

The New York Times editor of social media Cynthia Collins said in the Facebook Media blog post:

We’re thrilled at how many people shared these videos with their friends as they talked about key moments of the president’s address. The videos also resulted in a deeper connection between the Facebook audience and Times Video. Thanks to the “Sign Up” call to action on the video player, we also collected thousands of new email subscribers for our free Times Video email newsletter in just one night.

As for the White House itself, Leffler, Mullaney, Peters and Zhang wrote:

The White House has used its Facebook page to publish 18 native videos in the weeks leading up to, during and immediately following the State of the Union address. A series of native videos featured breaking news and announcements from the president, offered a glimpse into the SOTU speechwriting process, shared quick facts about the historic event and even encouraged people to ask questions of key administration officials the morning after the annual address using the hashtag #AskTheWH. These videos reached a total audience of 26 million with more than 13.5 million views.

On Jan. 8, the White House shared an exclusive video on Facebook as the president kicked off his pre-State of the Union road show. The video, filmed on Air Force One, detailed the president’s proposal for tuition-free community college education and quickly became the single most-viewed Facebook video that the White House has shared to date — 8.3 million views and counting — reaching more than 21 million people.

During the State of the Union address, the White House published a series of eight short native videos along with key quotes and milestones from the talk. In total, these clips have been viewed 1.76 million times to date.

The Facebook Media blog post also spotlighted several videos posted by members of the U.S. House of Representatives and U.S. Senate:

On Tuesday and Wednesday, more than 100 legislators across the political spectrum shared their views on the speech. These videos were viewed more than 1.9 million times on Facebook and many were integrated directly into television and digital coverage of the event.

Caleb Smith, digital communications director for Speaker of the House John Boehner (R-Ohio), added in the blog post:

We want to reach people where they are, and Facebook’s video platform offers the opportunity to do exactly that — at any time and on any device — in both a substantive and engaging way.

Readers: Did you watch any State of the Union-related videos on Facebook?

Article courtesy of SocialTimes Feed

Start-Up Chile Launches Follow-On Fund To Boost Local Growth

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7M Facebook Users, 21M+ Plus Interactions During College Football National Championship Game

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OhioStateChaseComplete650Ohio State University stunned the University of Oregon in Monday night’s College Football National Championship Game Presented by AT&T, and 7 million Facebook users were responsible for more than 21 million interactions (posts, comments and likes) on the social network Monday night related to the game.

Facebook said the five top social moments during Monday night’s title tilt were:

  • Zeke Elliott’s fourth touchdown run late in the game seals the victory for the Buckeyes.
  • The final whistle blows, giving Ohio State the title.
  • Marcus Mariota overthrows his receiver on fourth down with under three minutes remaining in the game, effectively ending Oregon’s chances at a comeback.
  • Ohio State ties the game at 7-7 after a 33-yard touchdown run by Elliott.
  • Kickoff.
  • The top five demographic groups discussing the College Football National Championship Game Presented by AT&T were:

  • Men 25 through 34.
  • Men 34 through 44.
  • Women 25 through 34.
  • Men 18 through 24.
  • Women 35 through 44.
  • And the five states where the most interactions originated were:

  • Ohio
  • Florida
  • Texas
  • California
  • Oregon
  • Readers: Did you interact on Facebook during Monday night’s game?

    Images courtesy of Ohio State University Football Facebook page.

    Article courtesy of SocialTimes Feed

    At California Olive Ranch, Technology Takes Root

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    March 2015
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