Posted on 30 September 2016
The social network announced the changes via tweet (embedded below), and it offered more details in a support post:
— Twitter (@twitter) September 30, 2016
Article courtesy of SocialTimes
Posted on 05 February 2014
The National Republican Congressional Committee is defending websites that have tricked some Democratic donors into funding the opposition.
For instance, as seen in the picture above, the URL contribute.sinkforcongress2014.com, with a professional photo of Democratic candidate Alex Sink, is actually a Republican website run by the NRCC. Below the giant “Alex Sink for Congress” is a smaller font “Make a contribution today to help Defeat Alex Sink and candidates like her.”
For netizens who blitz through webpages (myself included), the structure seems almost deliberately tricky. “It looked legitimate and had a smiling face of Sink and all the trappings of a legitimate site,” Floridian Ray Bellamy told the Tampa Bay Times.
The RNCC isn’t backing down, but said it will offer a refund. “Democrats are clearly pitching stories on these effective websites because they are worried about voters learning the truth about their candidates’ disastrous records,” argued NRCC spokeswoman Andrea Bozek. “We will refund any other Democrat plants who are asked to donate.”
Bozek’s language gives you an idea of how angry and polarizing life on a campaign can be. Instead of looking at it thoughtfully, she immediately goes into attack mode. This is what makes Americans hate elections. Let’s hope the RNCC realizes the error of its ways and hires some people who are more collegial.
Article courtesy of TechCrunch
Posted on 22 November 2013
Facebook broke some news on its developers blog Thursday, noting that there will be a new Facebook ad campaign structure coming in 2014.
The social network claims that this new flow will make it easier for advertisers to organize, optimize and measure the ads’ performance by adding a third level to the campaign structure. In 2014, the structure will have levels for campaign, ad set and ad.
Here’s what Facebook wrote in the developers blog:
We’ll bring these features across all our client-facing ad interfaces in the first half of 2014 — including the Ads Create Tool, Ads Manager, Power Editor — and third-party client-facing ad interfaces built by PMDs, FBX partners and Mobile Measurement Partners. These changes won’t affect advertisers this year.
Here’s what advertisers will be able to do after the update:
- Specify a campaign objective to make all of its ads serve that objective, and to improve optimization and reporting.
- Use multiple ad sets, each with their own budget and schedule controls, to optimize spend and delivery within each audience segment or placement.
- Get better control and aggregate stats, including total reach, at the campaign level.
We’ll provide additional details as we get closer to launch. Until then, please remember that these changes will not affect advertisers this year.
Readers: What other changes do the ad structure would you want to see from Facebook in 2014?
Image courtesy of Shutterstock.
Article courtesy of Inside Facebook