The National Republican Congressional Committee is defending websites that have tricked some Democratic donors into funding the opposition.
For instance, as seen in the picture above, the URL contribute.sinkforcongress2014.com, with a professional photo of Democratic candidate Alex Sink, is actually a Republican website run by the NRCC. Below the giant “Alex Sink for Congress” is a smaller font “Make a contribution today to help Defeat Alex Sink and candidates like her.”
For netizens who blitz through webpages (myself included), the structure seems almost deliberately tricky. “It looked legitimate and had a smiling face of Sink and all the trappings of a legitimate site,” Floridian Ray Bellamy told the Tampa Bay Times.
The RNCC isn’t backing down, but said it will offer a refund. “Democrats are clearly pitching stories on these effective websites because they are worried about voters learning the truth about their candidates’ disastrous records,” argued NRCC spokeswoman Andrea Bozek. “We will refund any other Democrat plants who are asked to donate.”
Bozek’s language gives you an idea of how angry and polarizing life on a campaign can be. Instead of looking at it thoughtfully, she immediately goes into attack mode. This is what makes Americans hate elections. Let’s hope the RNCC realizes the error of its ways and hires some people who are more collegial.
Article courtesy of TechCrunch
The social network claims that this new flow will make it easier for advertisers to organize, optimize and measure the ads’ performance by adding a third level to the campaign structure. In 2014, the structure will have levels for campaign, ad set and ad.
Here’s what Facebook wrote in the developers blog:
We’ll bring these features across all our client-facing ad interfaces in the first half of 2014 — including the Ads Create Tool, Ads Manager, Power Editor — and third-party client-facing ad interfaces built by PMDs, FBX partners and Mobile Measurement Partners. These changes won’t affect advertisers this year.
Here’s what advertisers will be able to do after the update:
- Specify a campaign objective to make all of its ads serve that objective, and to improve optimization and reporting.
- Use multiple ad sets, each with their own budget and schedule controls, to optimize spend and delivery within each audience segment or placement.
- Get better control and aggregate stats, including total reach, at the campaign level.
We’ll provide additional details as we get closer to launch. Until then, please remember that these changes will not affect advertisers this year.
Readers: What other changes do the ad structure would you want to see from Facebook in 2014?
Image courtesy of Shutterstock.
Article courtesy of Inside Facebook
Google has admitted that at least one of its mystery barges (there are currently four registered, apparently) will host “interactive space[s] where people can learn about new technology.” Now, we’re privy to a glimpse at what that might look like, thanks to documents obtained by the San Francisco Chronicle. As you can see, the structure, which is made from recycled shipping containers and features vast sail-like structures, is about as forward-thinking as the Google Glass devices it will likely house (among others).
The plans for the structure claim that it’s designed to host up to 1,000 visitors a day, with stays lasting around a month at various locations around San Francisco. Locations proposed in the documents for it to visit include Fort Mason, Angel Island, Redwood City, and Richmond, as well as eventual destinations down the road including San Diego and other stopovers along the U.S. West Coast.
You can just make out how the shipping containers will be repainted and stacked to form that central structure, which is said to measure 50 feet in height, and 250 feet in length. The sails are meant to “remind visitors that they are on a seaworthy vessel,” according to the design firm in the documents obtained by the Chronicle, rather than to channel dimensional energies to create a bridge between worlds, which was my first guess as to their purpose. Those sails would be lowered in bad weather, too, presumably to prevent gusts of wind pulling the barge and its cargo of would-be Explorers out to sea.
This is a very preliminary plan, according to a San Francisco Port spokesperson speaking to the Chronicle, so don’t expect to be able to set sail with Google on a journey of discovery tomorrow. There are lots and lots of forms to fill out and red tape to cut through before anyone can step foot in one of these and put a pair of Google Glass on their face. But if the finished project looks anything like this, then Google will have moved very quickly from having almost no brick-and-mortar customer-facing presence, to having one of the most ostentatious storefront-style experiences in human history.
Article courtesy of TechCrunch