Tag Archive | "structure"

The key to global empowerment is technology

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Zeitgeist wants to be the Warby Parker of electric bikes

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Zeitgeist electric bike

PeerSpace Raises $5 Million Series A, Expands To New York City

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Labs And Incubators Fuel Enterprise Innovation

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Group of people working around a computer inside incubation space at Fidelity Labs.

An iPad App To Make All Your Selfies Go 3D

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Facebook’s New Open-Source Data Switch Technology Is Designed For Flexibility And Greater Control

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Facebook's new open source top of rack switch broken down by component parts.

Republicans Defend Websites That Tricked Donors Into Believing They Were Pro-Democrat

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The National Republican Congressional Committee is defending websites that have tricked some Democratic donors into funding the opposition.

For instance, as seen in the picture above, the URL contribute.sinkforcongress2014.com, with a professional photo of Democratic candidate Alex Sink, is actually a Republican website run by the NRCC. Below the giant “Alex Sink for Congress” is a smaller font “Make a contribution today to help Defeat Alex Sink and candidates like her.”

For netizens who blitz through webpages (myself included), the structure seems almost deliberately tricky. “It looked legitimate and had a smiling face of Sink and all the trappings of a legitimate site,” Floridian Ray Bellamy told the Tampa Bay Times.

The RNCC isn’t backing down, but said it will offer a refund. “Democrats are clearly pitching stories on these effective websites because they are worried about voters learning the truth about their candidates’ disastrous records,” argued NRCC spokeswoman Andrea Bozek. “We will refund any other Democrat plants who are asked to donate.”

Bozek’s language gives you an idea of how angry and polarizing life on a campaign can be. Instead of looking at it thoughtfully, she immediately goes into attack mode. This is what makes Americans hate elections. Let’s hope the RNCC realizes the error of its ways and hires some people who are more collegial.

Article courtesy of TechCrunch

Changes to Facebook ad campaign structure coming in 2014

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Facebook broke some news on its developers blog Thursday, noting that there will be a new Facebook ad campaign structure coming in 2014.

The social network claims that this new flow will make it easier for advertisers to organize, optimize and measure the ads’ performance by adding a third level to the campaign structure. In 2014, the structure will have levels for campaign, ad set and ad.

Here’s what Facebook wrote in the developers blog:

We’ll bring these features across all our client-facing ad interfaces in the first half of 2014 — including the Ads Create Tool, Ads Manager, Power Editor — and third-party client-facing ad interfaces built by PMDs, FBX partners and Mobile Measurement Partners. These changes won’t affect advertisers this year.

Here’s what advertisers will be able to do after the update:

  • Specify a campaign objective to make all of its ads serve that objective, and to improve optimization and reporting.
  • Use multiple ad sets, each with their own budget and schedule controls, to optimize spend and delivery within each audience segment or placement.
  • Get better control and aggregate stats, including total reach, at the campaign level.

We’ll provide additional details as we get closer to launch. Until then, please remember that these changes will not affect advertisers this year.

Readers: What other changes do the ad structure would you want to see from Facebook in 2014?

Image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Google’s Showroom Barge Will Look Like A Dimensional Portal, Play Host To Thousands Daily

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Google has admitted that at least one of its mystery barges (there are currently four registered, apparently) will host “interactive space[s] where people can learn about new technology.” Now, we’re privy to a glimpse at what that might look like, thanks to documents obtained by the San Francisco Chronicle. As you can see, the structure, which is made from recycled shipping containers and features vast sail-like structures, is about as forward-thinking as the Google Glass devices it will likely house (among others).

The plans for the structure claim that it’s designed to host up to 1,000 visitors a day, with stays lasting around a month at various locations around San Francisco. Locations proposed in the documents for it to visit include Fort Mason, Angel Island, Redwood City, and Richmond, as well as eventual destinations down the road including San Diego and other stopovers along the U.S. West Coast.

You can just make out how the shipping containers will be repainted and stacked to form that central structure, which is said to measure 50 feet in height, and 250 feet in length. The sails are meant to “remind visitors that they are on a seaworthy vessel,” according to the design firm in the documents obtained by the Chronicle, rather than to channel dimensional energies to create a bridge between worlds, which was my first guess as to their purpose. Those sails would be lowered in bad weather, too, presumably to prevent gusts of wind pulling the barge and its cargo of would-be Explorers out to sea.

This is a very preliminary plan, according to a San Francisco Port spokesperson speaking to the Chronicle, so don’t expect to be able to set sail with Google on a journey of discovery tomorrow. There are lots and lots of forms to fill out and red tape to cut through before anyone can step foot in one of these and put a pair of Google Glass on their face. But if the finished project looks anything like this, then Google will have moved very quickly from having almost no brick-and-mortar customer-facing presence, to having one of the most ostentatious storefront-style experiences in human history.

Article courtesy of TechCrunch

Occipital Raises $1M (And Counting) On Kickstarter To Bring 3D Scanning To The Masses

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Boulder & SF-based startup Occipital is probably still best known for its Red Laser and 360Panorama apps, but it confirmed today that it raised over $1 million on Kickstarter to bring its Structure 3D sensor to market.

The Structure isn’t just any 3D sensor though. It’s an incredibly small one — so small, in fact, that it can onto the back of your iPad (note: it’s compatible with any iOS device with a Lightning port) and connect without completely killing your battery life. While run-of-the-mill users can use the Structure and its early batch of companion apps to scan objects for printing at Shapeways or to fling balls for virtual kittens to chase around the 3D representation of a room, Occipital was really gunning to pick up developer support this time.

It’s certainly a nice little show of financial validation for the team, especially considering this is their first big foray into consumer-facing hardware and the fact that they didn’t exactly need the cash in the first place. At the time, CEO Jeff Powers remarked to me that since the company still had money left over from its previous funding round, the Kickstarter was meant in large part to be a marketing tool that would help gauge the demand for its curious gadget. The team originally set out to raise $100,000 when the campaign officially kicked off in mid-September, and early momentum put the project over the top in just three hours.

But could the project’s popularity ultimately prove to be detrimental? After all, I can think of a few projects that ultimately took flak because overwhelming demand outweighed the producers’ ability to deliver on what they promised. For now though, the team remains positive about its chances at delivering the Structure to 3D-hungry developers and tinkerers — to hear Occipital marketing director Adam Rodnitsky tell it, this current level of demand won’t affect shipping schedules “at all”.

“We put a lot of effort into setting up our supply chain well in advance to make sure we could deliver on what we promised to backers,” he said in an email. “We’re ready to meet this demand… and hopefully much more.”

In case you haven’t been keeping tabs on the Structure’s voyage from curious concept to crowdfunding darling, you can check out our interview with CEO Powers and demo of the Structure in action below.

Article courtesy of TechCrunch

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