Tag Archive | "timeline"

What Does Facebook Have in Store for F8?

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F82015Logo650Third-party developer access to Facebook Messenger, more robust measurement tools for mobile developers and a mobile ad exchange to take on Twitter’s MoPub top the list of speculated announcements at Facebook’s F8 global developers conference in San Francisco next week.

F8 will be held March 25 and 26 at Fort Mason Center.

In the past, announcements at F8 have included:

What’s in store next week? Josh Constine of TechCrunch reported that Facebook will reveal a way for third-party developers to add “experiences” to its Messenger apps, speculating that the move was spurred by the success of Asian chat apps WeChat and Line.

Sources told Constine Messenger will be a major focus at F8, and he speculated that this initiative would be limited to Facebook preferred partners at launch.

Also, The Information reported earlier this week that Facebook will release a tool at F8 that will enable mobile app developers to determine if ads spurred users to download their apps.

According to The Information, the tool will compare the performance of ads on Facebook versus those on other platforms.

Molly McCarty, senior social account manager at digital marketing agency 3Q Digital, which was recently acquired by Harte Hanks, discussed the potential new measurement tool in an email to SocialTimes:

Building a tool that allows advertisers to track installs off of Facebook is a natural next step after the launch of its Audience Network and, more recently, its acquisition of Atlas. Many of the accounts I work on perform well because of the targeting that is possible through Facebook. If we could start applying those targeting methods to campaigns running off of Facebook, and still measure installs, this would be a game changer. Unfortunately, it doesn’t look like targeting has been mentioned yet, so it’s very possible that targeting users off of Facebook will be more limited than running the ads on Facebook itself.

Finally, Bloomberg reported earlier this month that Facebook is developing a mobile ad exchange to take on MoPub, adding that the infrastructure that is already in place for such a launch, including Facebook Audience Network, which allows advertisers to apply the social network’s targeting capabilities to ads on third-party mobile apps, as well as the measurement capabilities of its Atlas ad platform.

Readers: What do you expect Facebook to announce at F8 next week?

Article courtesy of SocialTimes Feed

Ex-Facebook Employee Files Discrimination Suit

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WomanManScaleThe same law firm representing the plaintiff in the much-publicized ongoing case against venture-capital firm Kleiner Perkins Caufield & Byers also has Facebook in its sights.

San Francisco-based Lawless and Lawless — which is representing former partner Ellen Pao in her gender-discrimination case against Kleiner Perkins — is also representing former Facebook program manager and technology partner Chia Hong in a similar case, Re/code reported.

Hong filed suit against the social network, alleging sex discrimination, sexual harassment and race/national origin discrimination (Taiwanese), according to Re/code, saying in her suit that she was treated differently during her tenure at Facebook, which lasted from June 2010 through October 2013.

According to the suit, Hong said she was “belittled” and asked “why she did not just stay home and take care of her children,” as well as punished for taking time off to volunteer at her child’s school and “ordered to organize parties and serve drinks to male colleagues.”

Facebook denied the allegations, saying in a statement reported by Re/code:

We work extremely hard on issues related to diversity, gender and equality, and we believe we’ve made progress. In this case, we have substantive disagreements on the facts, and we believe the record shows the employee was treated fairly.

Former Facebook employee Katherine Losse wrote a book released in 2012 about the male-dominated culture at the social network, The Boy Kings, but she did not take legal action against the company.

Readers: How do you think this lawsuit will play out?

Image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Facebook Tries to Add Clarity to Its Community Standards

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FacebookHappyFamilyHow does Facebook draw the line between what users are allowed to post and what types of content should be banned? The social network attempted to clarify its policies with Monday’s release of updated community standards.

The revised community standards are divided into four sections:

  • Helping to keep you safe.
  • Encouraging respectful behavior.
  • Keeping your account and personal information secure.
  • Protecting your intellectual property.

For example, Facebook’s policy on images that contain nudity has been called into question in the past, and the social network wrote on the subject:

People sometimes share content containing nudity for reasons like awareness campaigns or artistic projects. We restrict the display of nudity because some audiences within our global community may be sensitive to this type of content — particularly because of their cultural background or age. In order to treat people fairly and respond to reports quickly, it is essential that we have policies in place that our global teams can apply uniformly and easily when reviewing content. As a result, our policies can sometimes be more blunt than we would like and restrict content shared for legitimate purposes. We are always working to get better at evaluating this content and enforcing our standards.

We remove photographs of people displaying genitals or focusing in on fully exposed buttocks. We also restrict some images of female breasts if they include the nipple, but we always allow photos of women actively engaged in breast-feeding or showing breasts with post-mastectomy scarring. We also allow photographs of paintings, sculptures and other art that depicts nude figures. Restrictions on the display of both nudity and sexual activity also apply to digitally created content unless the content is posted for educational, humorous or satirical purposes. Explicit images of sexual intercourse are prohibited. Descriptions of sexual acts that go into vivid detail may also be removed.

And on hate speech, Facebook clarified:

Facebook removes hate speech, which includes content that directly attacks people based on their:

  • Race
  • Ethnicity
  • National origin
  • Religious affiliation
  • Sexual orientation
  • Sex, gender or gender identity
  • Serious disabilities or diseases.

Organizations and people dedicated to promoting hatred against these protected groups are not allowed a presence on Facebook. As with all of our standards, we rely on our community to report this content to us.

People can use Facebook to challenge ideas, institutions and practices. Such discussion can promote debate and greater understanding. Sometimes people share content containing someone else’s hate speech for the purpose of raising awareness or educating others about that hate speech. When this is the case, we expect people to clearly indicate their purpose, which helps us better understand why they shared that content.

We allow humor, satire or social commentary related to these topics, and we believe that when people use their authentic identity, they are more responsible when they share this kind of commentary. For that reason, we ask that page owners associate their names and Facebook profiles with any content that is insensitive, even if that content does not violate our policies. As always, we urge people to be conscious of their audience when sharing this type of content.

While we work hard to remove hate speech, we also give you tools to avoid distasteful or offensive content. Learn more (https://www.facebook.com/help/359033794168099/) about the tools we offer to control what you see. You can also use Facebook to speak up and educate the community around you. Counter-speech in the form of accurate information and alternative viewpoints can help create a safer and more respectful environment.

Facebook head of global policy management Monika Bickert and deputy general counsel Chris Sonderby offered more details in a Newsroom post:

Today we are providing more detail and clarity on what is and is not allowed. For example, what exactly do we mean by nudity, or what do we mean by hate speech? While our policies and standards themselves are not changing, we have heard from people that it would be helpful to provide more clarity and examples, so we are doing so with today’s update.

There are also times when we may have to remove or restrict access to content because it violates a law in a particular country, even though it doesn’t violate our community standards. We report the number of government requests to restrict content for contravening local law in our global Government Requests Report, which we are also releasing today. We challenge requests that appear to be unreasonable or overbroad. And if a country requests that we remove content because it is illegal in that country, we will not necessarily remove it from Facebook entirely, but may restrict access to it in the country where it is illegal.

Billions of pieces of content are shared on Facebook every day. We hope these two updates help provide more clarity about the standards we have, whether they are our own community standards or those imposed by different laws around the world.

In particular, we’ve provided more guidance on policies related to self-injury, dangerous organizations, bullying and harassment, criminal activity, sexual violence and exploitation, nudity, hate speech and violence and graphic content. While some of this guidance is new, it is consistent with how we’ve applied our standards in the past.

It’s a challenge to maintain one set of standards that meets the needs of a diverse global community. For one thing, people from different backgrounds may have different ideas about what’s appropriate to share — a video posted as a joke by one person might be upsetting to someone else, but it may not violate our standards.

This is particularly challenging for issues such as hate speech. Hate speech has always been banned on Facebook, and in our new community standards, we explain our efforts to keep our community free from this kind of abusive language. We understand that many countries have concerns about hate speech in their communities, so we regularly talk to governments, community members, academics and other experts from around the globe to ensure that we are in the best position possible to recognize and remove such speech from our community. We know that our policies won’t perfectly address every piece of content, especially where we have limited context, but we evaluate reported content seriously and do our best to get it right.

If people believe pages, profiles or individual pieces of content violate our community standards, they can report it to us by clicking the “Report” link at the top, right-hand corner. Our reviewers look to the person reporting the content for information about why they think the content violates our standards. People can also unfollow, block or hide content and people they don’t want to see, or reach out to people who post things that they don’t like or disagree with.

While the community standards outline Facebook’s expectations when it comes to what content is or is not acceptable in our community, countries have local laws that prohibit some forms of content. In some countries, for example, it is against the law to share content regarded as being blasphemous. While blasphemy is not a violation of the community standards, we will still evaluate the reported content and restrict it in that country if we conclude it violates local law.

And Facebook chief operating officer Sheryl Sandberg chimed in with her own post:

Every day, almost 1 billion people come to Facebook to share the things that matter to them — from milestones like births and weddings to everyday moments with friends. On Facebook, people feel safe being themselves. That’s what makes our community possible, and it’s something we’re always thinking about. Keeping you safe on Facebook is our top priority.

Today we’re publishing more details about our community standards to help people understand what is and isn’t OK to share. We created the standards to keep people safe and encourage respect. We’re also releasing our global Government Requests Report, which lists government requests to have content that’s illegal in their countries removed or restricted. (Facebook co-founder and CEO Mark Zuckerberg) shared some of his thoughts today about how we handle these situations and our responsibility to the people who use Facebook around the world.

We’re going to keep working hard to make sure people feel safe on Facebook. Thank you for being a part of the Facebook community.

Readers: What did you think of the new information in Facebook’s community standards?

Article courtesy of SocialTimes Feed

3 Tools That Will Show You What’s Trending on Twitter in Your Industry

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Discovering what’s trending on Twitter can be a challenge. Do you check in on a list of thought leaders every morning? Search for keywords using Twitter’s advanced search? Tune into your timeline?

There are tools out there that can make it easier for you to discover what’s popular right now in your niche or industry. We’ve rounded up three of the best.

Buzzsumo

Buzzsumo

Buzzsumo scours Twitter for the most popular topics related to a keyword or domain. You can filter the results by time period, from the past 24 hours up to the past year.

What’s great about Buzzsumo is that it shows you popular articles across social media, not just Twitter. On the search results page, you can see how many shares a particular piece of content received on Facebook, LinkedIn, Twitter, Pinterest and (yes, even) Google+. This can offer up great insight into what content is being talked about most on the social web, allowing you to jump in and add your two cents (or use it as inspiration for your own content).

Other filters include language, country and content type such as articles, infographics or videos. And while the free version allows you to search for any topic under the sun, the Pro version provides alerts, multiple users and other advanced features.

Topsy

Topsy

Topsy is a social search engine that shows you the most popular content related to any keyword you choose. Topsy offers a more immediate time filter than Buzzsumo, allowing you to view results from the past hour to 30 days. You can also filter by content type, such as links, tweets and videos, by language, and by relevance.

Search results are displayed similarly to Google’s results page, with a headline, URL and a “preview” of the text or content itself. Each result is connected to all of the other tweets containing that content, and you can click to view the entire list.

Topsy goes even further in showing you what’s trending by connecting its search results to Topsy Analytics. This displays a graph of how popular your search terms has been over the past 30 days, displaying the volume of tweets sent each day. As an added bonus, you can input up to two other keywords and compare tweet volume over time.

socialmention

socialmention

Socialmention shows you the latest tweets, blog posts and other social posts about any topic you choose, from anytime, or from a specific time like the past hour to the past month. Unlike Buzzsumo and Topsy, socialmention focuses on real-time search results and doesn’t automatically sort by popularity or volume.

Along the left side you can see some basic stats about your chosen keyword, such as the sentiment and reach. There is other useful information that you can use to dive deeper into what content is popular available too, like the top tweeters tweeting about your topic and the most popular related hashtags.

(Sign image via Shutterstock)

Article courtesy of SocialTimes Feed

Visitors are the Future of Twitter’s Growth

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A few weeks ago, Twitter started testing two new features that it hopes will help secure its future growth – an ‘Instant Timeline’ aimed at active users and a new content-rich homepage to entice visitors.

GlobalWebIndex’s 32-country, 170,000-respondent research shows that one of these ventures will be particularly key for Twitter: the homepage. And that’s because visitors, rather than active users, are key to it driving significant growth.

Currently, our data shows that, across the 32 countries surveyed by GWI, Twitter has 157 million more visitors than active users. To put that another way, it has 1.5x as many visitors as MAUs. So, active users will remain important but, given the public nature of Twitter, it will find it much easier to attract higher numbers of visitors than it will to nab new active users.

But where will Twitter find new visitors?

It’s to emerging markets that the platform needs to turn. Not only are these countries experiencing the biggest year-on-year increases in terms of internet penetration, GWI’s research shows clearly that internet users in these markets are the most likely to visit Twitter without signing up for the platform.

In Saudi Arabia, Philippines and Turkey, for example, up to a fifth of internet users who don’t have Twitter account are still visiting the site each month. In India, meanwhile, one third of the internet population might be active on Twitter but a much higher 57 percent are visiting the site each month.

Also, don’t forget China. Despite official restrictions on Twitter, GWI’s data shows that a fifth of Chinese internet users are visiting the platform each month – with much of this traffic coming through VPNs or Proxy Servers, meaning these Chinese visitors are often incorrectly geo-located to western countries.

But the big question here is – will new visitors, particularly from fast-growth nations, help Twitter to make money?

Absolutely. Because people don’t need to be actively using a social network for advertising to work, they just need to be visiting it. Non-registered visitors might frustrate an Atlas-style ad platform but if Twitter can reach hundreds of millions of additional individuals beyond its active user base then that’s very good news for the micro-blog.

YouTube is a good example here. By enhancing the experience for non-registered or non-logged-in visitors, it has amassed more monthly visitors than Facebook. Twitter could easily replicate this model.

What’s more, new Twitter visitors from emerging markets should be of interest to marketers. In India, for example, a quarter of Twitter visitors are from the top income quartile, half say they tend to buy brands they see advertised and 1 in 4 are discovering brands through micro-blog updates. And with online populations in most fast-growth markets typically being skewed towards young, urban and affluent demographics, they’re a very valuable potential audience to reach.

Felim McGrath is a Trends Analyst at GlobalWebIndex, the world’s largest on-going study into the digital consumer.

Top image courtesy of rvlsoft / Shutterstock.com.

Article courtesy of SocialTimes Feed

Five Critical Tips for Growing Your Social Media Fan Base

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5BrickWallGrowing your social media fan base is something of an art, but there are a few critical components that will get you noticed quickly and effectively. You are your most important source, so here’s how you can use your time wisely for the greatest impact on your social media footprint.

  • Get in front of people: Think of the digital world as the gateway drug to then getting in front of your fan base at like-minded events and conventions. Press the flesh, meet your fan base, then kick back out digitally and this is how you reach amplification.
  • Test, test, test: The best way to find out what works is to test your market with multiple messaging and find out. For example, learn the art of the “dark post” on Facebook, which allows you to publish ads that don’t appear in your Timeline. You can test multiple different ads without wearing out your fan base on irrelevant content. You can also create lookalike audiences to test your ads against.
  • Create content: Whatever your business, you need to be the content player on the subject, so blog and post articles as often as you can, and become a source for readers in your area of expertise. You can always create your own blog, or contribute to great content sites like Medium, where you can create a custom portfolio of your content and build a fan base interested in what you have to say.
  • Give thanks: Thank your customer base regularly. Find out what your fans care about by following their Twitter pages or content to discover what inspires them and reach out to them directly about their passions. For example, if one of your followers is a Beatles fan, send a direct message about a new Beatles book. By being consistent with giving thanks, you will organically grow your fan base.
  • Be human on Twitter: Post relevant content on Twitter and do it consistently. And it should come from you, not a pre-scheduled post. People do know the difference, and nothing can replace the human interaction.
  • Jenny Q. Ta is the founder and CEO of new “social networthing” site Sqeeqee. She escaped Vietnam during the war as a child, was raised on welfare and became a self-made millionaire by the age of 27.

    Image courtesy of Shutterstock.

    Article courtesy of SocialTimes Feed

    Complete Guide to Social Media Keyboard Shortcuts [INFOGRAPHIC]

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    Did you know that if you hit the N key on Twitter.com you’ll automatically bring up a window letting you compose a new tweet?

    The J (down) and K (up) keys let you move between tweets in your timeline, while the spacebar triggers a page down.

    And you can press G followed by S to access your Twitter settings – pretty cool, huh?

    Keyboard shortcuts on social media can save you a ton of time, quickly advancing your status from newbie to power user.

    Check the visual below for more keyboard shortcuts for Twitter, plus Facebook, YouTube, Tumblr and Google+, which comes courtesy of setupablogtoday.com.

    Complete Guide to Social Media Keyboard Shortcuts [INFOGRAPHIC]

    (Source: setupablogtoday.com.)

    Article courtesy of SocialTimes Feed

    What do Your Tweets Say About Your Dark Side?

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    Do you consider yourself a passionate person? Or maybe you’re something of an egotist?

    Are you materialistic? And perhaps a little mischievous?

    A new Twitter tool developed by psychotherapist Dr. Sandra Scott and wine brand Apothic analyzes your most recent 3,500 tweets to determine what your timeline says about your dark side.

    According to a study conducted by the tool, 72 percent of the U.K.’s Twitter users have a dark side – “passionate” is the most common personality trait, followed by “materialistic” and then “egotist.”

    What do Your Tweets Say About Your Dark Side?

    Dr. Scott discussed how social media habits can surface things about ourselves that we don’t always consider:

    It is interesting to see how we can unconsciously reveal this part of ourselves through the use of social media. It’s worth noting that just because we are not fully aware of this aspect of ourselves does not necessarily mean that it is something to shy away from. Our ‘hidden personas’ can sometimes make us appreciate ourselves more and reveal qualities that we like.

    Dr. Scott noted that outspoken famous Twitter users often have something to hide:

    Celebrities, maybe more than most, have to be quite conscious about the image they are presenting on Twitter. Nonetheless, just like the rest of us, they will be revealing with every word something else they just don’t want to come out.

    (Source: BT.)

    Article courtesy of SocialTimes Feed

    Twitter Testing New Homepage to Better Convert Visitors

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    Twitter is testing a new homepage that the company hopes will improve the conversion rate of visitors to its platform into actual users of the service.

    Yesterday we reported that Twitter was testing a new ‘Instant Timeline’ for new users signing up to the platform to better retain their attention, and this week the company is also trailing a new homepage for the Twitter website which comes pre-populated with content.

    Twitter’s current homepage for non logged-in users is a pretty bare bones affair. Check it it out below.

    Twitter Testing New Homepage to Better Convert Visitors

    The new homepage displays a range of tweets that can be filtered by different categories, such as featured, sports, entertainment, technology and lifestyle, displaying content from popular users and brands on the network.

    Twitter Testing New Homepage to Better Convert Visitors

    Twitter announces its Q4 2014 earnings tomorrow, and as usual investors will be looking for signs of user growth and higher overall engagement. These new features, while welcome, are probably a few months too late, and are unlikely to make much of an impact on the market’s reaction to Twitter’s financial report. Still, it’s a positive step forward, and could have a big impact on the Q1 2015 numbers.

    (Source: re/code.)

    Article courtesy of SocialTimes Feed

    Twitter Testing ‘Instant Timeline’ for New Users

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    In November during the company’s first Analyst Day, Twitter CEO Dick Costolo laid out the organisation’s plans for the future, with a number of interesting new features on the horizon.

    One of these implementations was called Instant Timeline, and Twitter has started testing that functionality with new users this week.

    “We believe that anyone should be able to come to Twitter and immediately feel deeply immersed in that world,” said Costolo.

    One of Twitter’s biggest problems is retaining new users. The platform has more than 284 million active users but (by Twitter’s own admission) 2-3 times more people have signed up for or in some way used the service but didn’t hang around.

    That’s a serious obstacle to growth. But when you think about it, it’s easy to understand why: when you first get there, Twitter doesn’t make a lot of sense. It has a much steeper learning curve than Facebook, and if the latter is your main social experience Twitter seems empty and confusing.

    Indeed, when a new user signs up for Twitter it’s both over- and underwhelming. Their timeline is completely empty. They probably know that they need to be following other users to fill that timeline, but who? And how?

    Enter the Instant Timeline.

    When users register with Twitter on a smartphone the site asks for access to your contact list, which it then scans to find people who you know that are already using Twitter. That much hasn’t changed. Instant Timeline, however, takes it a step further, looking for common interests and themes amongst your friends, which it then uses to automatically populate your timeline with tweets from accounts that it believes you will find interesting.

    This could include, for example, tweets from sports teams, news, food posts, celebrity musings and more. The Instant Timeline algorithm will do its absolute best to make Twitter as interesting as possible for you, right from the start. And you don’t even have to follow anyone.

    No algorithm is perfect but if Twitter can get this even slightly right, Instant Timeline could go a long way to keeping new users on the platform, boosting membership and driving the company forward. All of which means more interest, more ads and more money – and a much-needed win for Twitter.

    Article courtesy of SocialTimes Feed

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