Tag Archive | "timeline"

Timeline Launches News App To Give You The Context Behind The Day’s Headlines

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Twitter Is Back

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Facebook brings call-to-action buttons to pages

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Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to the left of the like button.

Here are the options:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

This will roll out in the U.S. over the next few weeks, and worldwide next year.

Dollar Shave Club has been using the page call-to-action button in beta. Brian Kim, the company’s Director of Acquisition, commented on this feature in a blog post:

Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.

Here’s Facebook’s announcement:

Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives.

Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.

Readers: How do you feel about this addition?

Article courtesy of Inside Facebook

Using the Facebook Activity Log like a boss

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If you have strict privacy settings on Facebook, chances are you know WHAT your Facebook Activity Log is. Especially if you have the option set to approve posts before they’re allowed to your timeline, which is the most common occurrence. And which, by the way, you should definitely have turned on.

For the uninitiated wondering what this Activity Log is, it’s everything. You read that correctly. Everything you have done on Facebook is chronologically categorized and organized for your viewing pleasure or private shame. The good news? You’re the only one that can see your Activity Log.

The bad news? You’re probably not aware of the completely douchey profile you’re creating about yourself — “private” or no. So let’s see what it sees and what you might want to … modify. Hmm?

How to find your Activity Log:

Locate the dropdown menu at the top right corner beside your Privacy Shortcuts lock icon. By clicking the arrow, you will open a menu with several options. Activity Log is one of them!

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What will you see in Activity Log?

The navigation bar on the left side consists of four sections.

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The All option will show a detailed list of every action you have taken on Facebook in order of appearance or action. You’ll find everything from what you have liked to who has tagged you in photos. It means what it states — all.

Timeline Review

Timeline posts from others’ are found here. Depending on your privacy settings, you may be prompted to allow or hide a post to your timeline.

Tag Review

If you do not allow to be tagged without approval, you’ll find those items here. (Tip: Don’t allow tags gone wild – approve them before they go live on your page.)

Your Posts

Your status updates, posts made to your timeline and any posts you have shared will be here.

Posts You’re Tagged In

This section is for mentions. It will give you many reasons to unfriend people.

Posts By Others

Here’s where you can see when someone posts to your timeline. (Another privacy option to turn on, allowing these posts to only be seen by you to avoid in inevitable angry, drunk or just plain embarrassing friend spouting off on your wall about Obama or whatever.)

Posts You’ve Hidden

This is where any posts you have hidden can be found. Yes, this is where you can relieve those awkward moments. Yay!


This is a compilation of all the photos you have posted on Facebook. They can be separated by selecting options available after you click Photos — either “Photos of You” or just “Your Photos.”


Yep! You guessed it – and this is where it gets interesting. Everything you have liked from pages to friend images will be stored right in this spot. Between your many pages, interests, posts and comments – you like WAY too many things. Cut it out.


Comments. No explanation needed: comments on pages, comments on posts and photos, comments on groups. It’s all there. And pay particular attention to comments with the privacy set to “public” as THOSE items will come up in Facebook searches. Ouch.


Whoa Nelly! No wonder Facebook stuffed all of these apps under the More option. This is best summed up with an image. From games you’ve played to books you’ve rated. It’s there. Who did you start following and when? Which groups did you join? Have you answered/asked any questions – ever? Yep, all there. The best item listed though is Facebook’s newest edition – the items you’ve saved for later. Check it:

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All Apps

Any activity within the apps you have added to Facebook can be found by also clicking More underneath All Apps. If you haven’t weeded through these in a while, expect a whopper amount of them!

You can also search your activity through keywords by using Activity Search and via month (found to your right under the Sponsored ads). There is an option while viewing your log information for “Include: Only Me Activity” and that can be found under the Activity Search bar. This way you don’t have to sort through all the updates involving everyone else – you’re the important person in your little universe, right?

And there you have it! Now, go rule your activity like you’ve always known what it was there for. And PLEASE don’t pretend you have something better to do (your game activity tells us otherwise).

Readers: Did you know about the Activity Log?

Article courtesy of Inside Facebook

Internet.org app extends to Tanzania

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As Facebook CEO Mark Zuckerberg explained in Tuesday’s Q3 earnings call, the company wants to expand Internet.org.

Facebook announced today that the Internet.org app, originally launched in Zambia, is now available in Tigo subscribers in Tanzania. Zuckerberg also posted about the availability in Tanzania on his timeline:

We just launched the Internet.org app in Tanzania, providing free data access to a set of basic internet services.

Everyone in Tanzania can now use the internet for free to find jobs, access health resources and use services like Facebook and BBC News to stay connected and informed.

This summer, we introduced the Internet.org app in Zambia and the impact we’ve seen is inspiring. An expectant mother using the internet to prepare for her pregnancy. A student using Wikipedia to study for her exams. A man living far from the library being able to download books online.

Zuckerberg also mentioned that he’s been considering Liberia, Sierra Leone and Guinea.

Through the app, Tigo customers in Tanzania will have access to:

  • AccuWeather
  • BabyCenter & MAMA
  • BBC News & BBC Swahili
  • BrighterMonday
  • The Citizen
  • Facebook
  • Facts for Life
  • Girl Effect
  • Messenger
  • Mwananchi
  • Mwanaspoti
  • OLX
  • Shule Direct
  • SuperSport
  • Tanzania Today
  • Wikipedia

Top image courtesy of Shutterstock.

Article courtesy of Inside Facebook

Mark Zuckerberg, Priscilla Chan donate $25M to CDC to fight Ebola

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Facebook CEO Mark Zuckerberg talks with TechCrunch Founder Michael Arrington at TechCrunch Disrupt. Photo by Courtney Rundles.

Facebook Co-Founder Mark Zuckerberg and his wife Priscilla Chan are known for their generosity, regularly donating money to charities.

Zuckerberg announced today another major donation, as he and Chan gave $25 million to the Centers for Disease Control to help fight the Ebola virus outbreak.

Zuckerberg posted on his timeline Tuesday morning about the donation:

The Ebola epidemic is at a critical turning point. It has infected 8,400 people so far, but it is spreading very quickly and projections suggest it could infect 1 million people or more over the next several months if not addressed.

We need to get Ebola under control in the near term so that it doesn’t spread further and become a long term global health crisis that we end up fighting for decades at large scale, like HIV or polio.

We believe our grant is the quickest way to empower the CDC and the experts in this field to prevent this outcome.

Grants like this directly help the frontline responders in their heroic work. These people are on the ground setting up care centers, training local staff, identifying Ebola cases and much more.

Photo by Courtney Rundles.

Article courtesy of Inside Facebook

Infographic: 3 reasons why SMBs need a custom Facebook cover photo

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Wondering what could take your small business Facebook page to the next level? According to stats compiled among small business owners by 99designs, many SMB pages on Facebook could use a refresh of the cover photo.

99designs notes that 82 percent of small business pages polled saw an increase in likes after redesigning their cover photos.

Learn more about the importance of a quality cover photo in the infographic below.

Click to enlarge. facebook-cover-design-infographic

Article courtesy of Inside Facebook

Twitter’s Timeline Could Get (More) Algorithmic

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Facebook and death: Using social media to grieve and memorialize

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For many of Facebook’s estimated 1.3 billion active users, the social media platform has become an extension of their lives. Nearly every event is shared out with friends near and far. But what happens after that life has come to an end? Facebook has cornered the market on death too.

In yet another indication of how social media continues to take over our lives, over the last few years Facebook has become a place where users can process death. We come here to grieve for those we’ve lost, connect with family to celebrate and toast the lives of loved ones and even join the larger online community in remembering those who have passed on.

Now we can all die like celebrities

The recent death of comedian Robin Williams is a prime example of a worldwide conversation with a single point of focus. So many people were posting their thoughts and feelings at the loss of the beloved celebrity that most users’ News Feeds carried nothing else, prompting articles on how to filter your newsfeed to keep from being swamped by it.

Now, while much of the initial buzz has ended, Williams has a memorial page where followers can post photos and tell stories. It allows all those who loved and appreciated his work to gather in an online community, express their sorrow and grieve together.

In the pre-Facebook days, people would have been notified of the deaths of friends and loved ones via word of mouth or newspaper obituary columns – or (gasp!) by a personal phone call. They would have attended a funeral, connected with family and friends, and then moved on. And for those left behind, memorializing their loved one was a solitary activity, likely contained in photo albums.

Facebook has allowed an unprecedented level of interconnectivity and communication, allowing people all over the world to share their sorrow, even when unable to personally attend a funeral. And when the anniversary of that passing or some other significant event regarding that person comes up, sharing it on Facebook (which is now a regular – and somewhat disconcerting habit) allows others to share memories of the departed. And, depending on your social connections, you memory could live on for a very long time.

How Facebook keeps you alive

When a Facebook user dies, unless specific action is taken, their profile will continue on. This can lead to confusion and at-times awkward conversations with the surviving family. In an effort to mitigate this potential pain, Facebook allows for the surviving family to convert the page into a memorial.
Those who are already friends with the individual will be able to post their thoughts and feelings to the deceased on the memorial page, but that profile will no longer be found in google searches nor will that profile be able to be tagged or added.

Only those who were close to the deceased and can offer proof of death can have access to changing the profile into a memorial.

In the case of celebrities like Williams, or when a good friend passes away but you do not have access to the account, there are still ways to memorialize. My Memorials is a Facebook based app that allows a user to create their own memorial page for a loved one or celebrity. The page can be shared, visitors can sign a guestbook and add their own photos and memories to the memorial.

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The business of death

Another app has been designed to help give those left behind some measure of closure in the case of death. If I Die is an app that allows a user to create a video or a text message that would be posted to their profile page in the event of death. Once the user has created their message, they entrust one or more of their Friends to activate the message if they should die.

While for some this might seem morbid, a common lament among those who surviving the passing of a loved one is the opportunity to ‘talk one last time’. While it is not a true dialogue, the If I Die message at least gives that sense of having the one final conversation.

Having the ability to connect with one another, even if only on a virtual level, can help with the grieving process. It binds us in a community, despite being spread across the world. Being able to memorialize loved ones, hear how others felt and share in that sense of loss can be healing in its way. If nothing else, it reminds us that we are not alone.

How do you feel about the role Facebook now plays in death?

Article courtesy of Inside Facebook

How to lock down Facebook privacy — and zip your lips

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In the current era of data mining, account hacking and identity theft, cyber-security has never been more important. And an area that many people leave insanely unprotected is social media, Facebook in particular. Crooks have begun using social media in a variety of ways, from pulling our personal information for identity theft, to paying attention to when you go on vacation in order to rob you while you’re away. And employers (even though they’re not supposed t0) ARE checking your profiles, people.

Fortunately, there are several simple steps that can be taken to lock down your Facebook account and slam the digital door in the face of would-be thieves and other prying eyes.


When logged in to your Facebook account, go to the down arrow on the right side of your notifications and requests. Choose Settings. This will take you to the Settings page, which will have several options to choose from on the left side menu.

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Step 1:  General

General Settings is the page where you can create or edit your name, username, e-mail account, password, networks and language.  It is important to know this page in the event you feel your account has been compromised or if you feel the need to change/edit your username to make it more difficult for identity thieves to search for you.

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Step 2: Security

There are several crucial settings under the Security Page. Number 1 on the list is Login Notifications. Enabling notifications ensures that you will be alerted by text or e-mail if someone logs in to your account from an unknown computer or device.

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Login approvals, code generator and app passwords all create an extra level of security, creating specialized codes which have to be entered to get into Facebook. These do require having your smartphone handy to use them, but you’re probably using Facebook FROM your phone regardless!

Trusted contacts create a list of friends who can help you get into your account if it becomes locked due to intrusion. Taking a look at your Trusted Browsers and Where You’ve Logged In are both important in not leaving an accidental back door open for crooks to come in.  Make a habit of checking this weekly and sign out of any logins – and apps (more on that in a sec) – that you don’t recognize.

And this is also where you can deactivate your account if you need to get off Facebook immediately. Hopefully it doesn’t come to that.

Step 3: Privacy

This is the page most casual users will spend the most time locking down and with good reason. Strictly restricting who can see, tag, post and contact you is extremely valuable. Parents, in particular, want to pay attention to this page when setting up a Facebook account for a youngster. The rule of thumb with most of these settings will be to keep them at “Friends” – though it’s important to know that this default changes based on your last status. If, for example, your last update was “public” then your next post will default to public as well. And you DEFINITELY want to review all items you’re tagged in before they hit your wall, so turn that option on.

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Beyond that, if you realize you have public posts and want to start over, the “limit the audience for posts shared with friends of friends or public” and will make EVERYTHING on your timeline “friends only.” You can’t change back once you do it though, so proceed with caution. Your wall will suddenly appear empty to restricted users and followers.

“Who Can Look Me Up” is an open-ended category that allows individuals to look you up using e-mail addresses or phone numbers. Set these restrictions to “Friends” or “No” to cut down on strangers sending finding you.

Step 4: Apps

Most people use apps of one kind or another on Facebook, whether it’s Words with Friends to one of the thousands of “personality tests.” On this page, you can go through a list of apps are connected to your Facebook account. And, as mentioned, visit this list regularly and weed out the apps you either don’t recognize or are no longer using.

The real issue can come from the “Apps Others Use” section. Apps your friends use can use your information “to make it a more social experience” for the person using the app. Go into this setting and uncheck all the boxes that have information you do not want to share.

Step 5: Ads

Currently Facebook does not allow third party apps or ad networks the right to use your name or picture in ads. However, it is something that could come up in the future, where something you’ve posted could be used in a third party ad. On the ads page, edit the “Third Party Sites” to “No one.”

Additionally, Facebook looks at things your friends share and like and use it to populate your newsfeed and right side navigation with ads that they think would also appeal to you. Edit “Ads and Friends” to “No one.”

Step 6: YOU

And the biggest privacy intrusion – that you invite – is posting crazy opinions on public pages. You really shouldn’t do that as you never know who might see it, get annoyed by it – and screenshot it for your employer (that you foolishly listed publicly on your page). The info you freely offer in your “About” is probably another post entirely – just know to review it, carefully review the privacy levels on each category – and consider what you’re sharing and how it could be used against you.

Also, check each photo album for privacy. Using the “view profile as” option is always a great idea to see what the public can see.

The keys to staying on Facebook – or any platform – are preparation and vigilance. Understanding how to lock down accounts is part of the equation, but common sense is the larger – and entirely undervalued – missing piece.

Top image courtesy of Shutterstock.

Article courtesy of Inside Facebook

January 2015
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