Tag Archive | "timeline"

Five Critical Tips for Growing Your Social Media Fan Base

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5BrickWallGrowing your social media fan base is something of an art, but there are a few critical components that will get you noticed quickly and effectively. You are your most important source, so here’s how you can use your time wisely for the greatest impact on your social media footprint.

  • Get in front of people: Think of the digital world as the gateway drug to then getting in front of your fan base at like-minded events and conventions. Press the flesh, meet your fan base, then kick back out digitally and this is how you reach amplification.
  • Test, test, test: The best way to find out what works is to test your market with multiple messaging and find out. For example, learn the art of the “dark post” on Facebook, which allows you to publish ads that don’t appear in your Timeline. You can test multiple different ads without wearing out your fan base on irrelevant content. You can also create lookalike audiences to test your ads against.
  • Create content: Whatever your business, you need to be the content player on the subject, so blog and post articles as often as you can, and become a source for readers in your area of expertise. You can always create your own blog, or contribute to great content sites like Medium, where you can create a custom portfolio of your content and build a fan base interested in what you have to say.
  • Give thanks: Thank your customer base regularly. Find out what your fans care about by following their Twitter pages or content to discover what inspires them and reach out to them directly about their passions. For example, if one of your followers is a Beatles fan, send a direct message about a new Beatles book. By being consistent with giving thanks, you will organically grow your fan base.
  • Be human on Twitter: Post relevant content on Twitter and do it consistently. And it should come from you, not a pre-scheduled post. People do know the difference, and nothing can replace the human interaction.
  • Jenny Q. Ta is the founder and CEO of new “social networthing” site Sqeeqee. She escaped Vietnam during the war as a child, was raised on welfare and became a self-made millionaire by the age of 27.

    Image courtesy of Shutterstock.

    Article courtesy of SocialTimes Feed

    Complete Guide to Social Media Keyboard Shortcuts [INFOGRAPHIC]

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    Did you know that if you hit the N key on Twitter.com you’ll automatically bring up a window letting you compose a new tweet?

    The J (down) and K (up) keys let you move between tweets in your timeline, while the spacebar triggers a page down.

    And you can press G followed by S to access your Twitter settings – pretty cool, huh?

    Keyboard shortcuts on social media can save you a ton of time, quickly advancing your status from newbie to power user.

    Check the visual below for more keyboard shortcuts for Twitter, plus Facebook, YouTube, Tumblr and Google+, which comes courtesy of setupablogtoday.com.

    Complete Guide to Social Media Keyboard Shortcuts [INFOGRAPHIC]

    (Source: setupablogtoday.com.)

    Article courtesy of SocialTimes Feed

    What do Your Tweets Say About Your Dark Side?

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    Do you consider yourself a passionate person? Or maybe you’re something of an egotist?

    Are you materialistic? And perhaps a little mischievous?

    A new Twitter tool developed by psychotherapist Dr. Sandra Scott and wine brand Apothic analyzes your most recent 3,500 tweets to determine what your timeline says about your dark side.

    According to a study conducted by the tool, 72 percent of the U.K.’s Twitter users have a dark side – “passionate” is the most common personality trait, followed by “materialistic” and then “egotist.”

    What do Your Tweets Say About Your Dark Side?

    Dr. Scott discussed how social media habits can surface things about ourselves that we don’t always consider:

    It is interesting to see how we can unconsciously reveal this part of ourselves through the use of social media. It’s worth noting that just because we are not fully aware of this aspect of ourselves does not necessarily mean that it is something to shy away from. Our ‘hidden personas’ can sometimes make us appreciate ourselves more and reveal qualities that we like.

    Dr. Scott noted that outspoken famous Twitter users often have something to hide:

    Celebrities, maybe more than most, have to be quite conscious about the image they are presenting on Twitter. Nonetheless, just like the rest of us, they will be revealing with every word something else they just don’t want to come out.

    (Source: BT.)

    Article courtesy of SocialTimes Feed

    Twitter Testing New Homepage to Better Convert Visitors

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    Twitter is testing a new homepage that the company hopes will improve the conversion rate of visitors to its platform into actual users of the service.

    Yesterday we reported that Twitter was testing a new ‘Instant Timeline’ for new users signing up to the platform to better retain their attention, and this week the company is also trailing a new homepage for the Twitter website which comes pre-populated with content.

    Twitter’s current homepage for non logged-in users is a pretty bare bones affair. Check it it out below.

    Twitter Testing New Homepage to Better Convert Visitors

    The new homepage displays a range of tweets that can be filtered by different categories, such as featured, sports, entertainment, technology and lifestyle, displaying content from popular users and brands on the network.

    Twitter Testing New Homepage to Better Convert Visitors

    Twitter announces its Q4 2014 earnings tomorrow, and as usual investors will be looking for signs of user growth and higher overall engagement. These new features, while welcome, are probably a few months too late, and are unlikely to make much of an impact on the market’s reaction to Twitter’s financial report. Still, it’s a positive step forward, and could have a big impact on the Q1 2015 numbers.

    (Source: re/code.)

    Article courtesy of SocialTimes Feed

    Twitter Testing ‘Instant Timeline’ for New Users

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    In November during the company’s first Analyst Day, Twitter CEO Dick Costolo laid out the organisation’s plans for the future, with a number of interesting new features on the horizon.

    One of these implementations was called Instant Timeline, and Twitter has started testing that functionality with new users this week.

    “We believe that anyone should be able to come to Twitter and immediately feel deeply immersed in that world,” said Costolo.

    One of Twitter’s biggest problems is retaining new users. The platform has more than 284 million active users but (by Twitter’s own admission) 2-3 times more people have signed up for or in some way used the service but didn’t hang around.

    That’s a serious obstacle to growth. But when you think about it, it’s easy to understand why: when you first get there, Twitter doesn’t make a lot of sense. It has a much steeper learning curve than Facebook, and if the latter is your main social experience Twitter seems empty and confusing.

    Indeed, when a new user signs up for Twitter it’s both over- and underwhelming. Their timeline is completely empty. They probably know that they need to be following other users to fill that timeline, but who? And how?

    Enter the Instant Timeline.

    When users register with Twitter on a smartphone the site asks for access to your contact list, which it then scans to find people who you know that are already using Twitter. That much hasn’t changed. Instant Timeline, however, takes it a step further, looking for common interests and themes amongst your friends, which it then uses to automatically populate your timeline with tweets from accounts that it believes you will find interesting.

    This could include, for example, tweets from sports teams, news, food posts, celebrity musings and more. The Instant Timeline algorithm will do its absolute best to make Twitter as interesting as possible for you, right from the start. And you don’t even have to follow anyone.

    No algorithm is perfect but if Twitter can get this even slightly right, Instant Timeline could go a long way to keeping new users on the platform, boosting membership and driving the company forward. All of which means more interest, more ads and more money – and a much-needed win for Twitter.

    Article courtesy of SocialTimes Feed

    Social Media Newsfeed: Twitter Instant Timelines | LinkedIn Connected Contacts App

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    Click here to receive the Morning Social Media Newsfeed via email.

    Twitter Tests ‘Instant Timelines’ — with Tweets from Users You Don’t Follow (Mashable)
    As The New York Times reported Monday, Twitter has been testing a new feature called “Instant Timeline” on a subset of Android users since last week. Instead of manually checking off categories you’re interested in, or selecting people to follow, “Instant Timeline” scans your contacts — presuming you grant it permission to do so. It then analyzes those contacts and who they follow, and populates your stream with tweets that Twitter thinks may interest you. Wired
    In a way, it breaks the original Twitter model, but the hope is that it can reduce what has traditionally been a steep learning curve for the service — something that has hindered Twitter in its ongoing efforts to expand its user base and compete with the likes of Facebook. The new Instant Timeline also helps new users navigate Twitter’s interface, providing tutorials at certain points throughout the service to explain tricky features, like direct messaging. The New York Times/Bits Blog While the feature doesn’t solve all of Twitter’s interface problems, there is no question that it’s a huge improvement to the sign-up process. Setting up an account is quick and nearly painless, and you are then plunged into Twitter’s information stream. PCWorld If the test goes well, Twitter could make it the default on-board process for all new users in the coming months. Twitter has been altering the ways it surfaces content in other ways too. A new “recap” feature shows people tweets they may have missed while they were away from Twitter. And late last year, it began showing users tweets from people they don’t even follow, something some longtime users saw as sacrilegious.

    LinkedIn’s Connected Contacts App Arrives on Android (The Next Web)
    Back in July, LinkedIn created Connected to replace its Contacts app on iOS. Monday, the app finally arrived on Android.

    Here Is Why Twitter Still Beats Facebook for Super Bowl Brands (Adweek)
    The Super Bowl placed the Facebook and Twitter platforms head-to-head in a way that shows the benefits and drawbacks of both. In some areas, Twitter dominates, and Facebook controls others.

    In a Major Policy Shift, FCC Will Regulate Internet as a Public Utility (Report) (VentureBeat)
    The Federal Communications Commission will later this week propose a plan to regulate the Internet in the way it might regulate a public utility. Today the Internet is regulated as an “information service” under Title I in the Communications Law.

    Facebook Using Good, Old-Fashioned People to Help Tweak News Feed (SocialTimes)
    Facebook has tried algorithms and surveys to help create the perfect News Feed, and now the social network is apparently turning to actual people. Steven Levy of Backchannel reported that Facebook is paying some 600 users to interact with their News Feeds four hours per day on a modified version of the social network in an effort to make better decisions on what its users want and don’t want to see in their News Feeds.

    WhatsApp Begins Rollout of Voice Call Functionality (CNET)
    Instant messaging service WhatsApp has seemingly begun a slow rollout of its anticipated voice-calling feature to its users in India, as reported by GSM Arena. Reddit user Pradnesh Patil aka pradnesh07 posted screenshots and a video of a WhatsApp voice call in action.

    Why Twitch is the Video Network to Watch for 2015 (SocialTimes)
    Twitch’s success over the past year can’t really be attributed to the Amazon acquisition, which took place in August 2014. The site audience has been growing at a solid rate, and as more viewers become cord cutters seeking alternative entertainment, Twitch is well poised to capture that market.

    Foursquare’s Original Chief Technical Officer is the Latest to Leave the Company (The Verge)
    Foursquare’s original chief technical officer has left the company after more than five years, The Verge has learned. Harry Heymann, who was the company’s first hire, is stepping down at the end of the week.

    Infographic: Super Bowl vs. Other Major Sports Events in Facebook Ad Spend (SocialTimes)
    In light of Sunday’s Super Bowl XLIX, SocialCode, a Facebook Strategic Preferred Marketing Developer, analyzed the Facebook ad campaigns of one-dozen of its Fortune 500 brand clients during three major sporting events: Super Bowl XLVII, the 2014 Winter Olympic Games from Sochi, Russia, and 2014 FIFA World Cup Brazil. Findings by SocialCode included: Two-thirds of the advertisers it studied spent during last year’s Super Bowl, with only one-quarter spending across multiple events.

    Article courtesy of SocialTimes Feed

    Timeline Launches News App To Give You The Context Behind The Day’s Headlines

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    Twitter Is Back

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    twitter-analyst

    Facebook brings call-to-action buttons to pages

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    Screen Shot 2014-12-11 at 11.44.40 AM

    Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to the left of the like button.

    Here are the options:

    • Book Now
    • Contact Us
    • Use App
    • Play Game
    • Shop Now
    • Sign Up
    • Watch Video

    This will roll out in the U.S. over the next few weeks, and worldwide next year.

    Dollar Shave Club has been using the page call-to-action button in beta. Brian Kim, the company’s Director of Acquisition, commented on this feature in a blog post:

    Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.

    Here’s Facebook’s announcement:

    Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives.

    Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.

    Readers: How do you feel about this addition?

    Article courtesy of Inside Facebook

    Using the Facebook Activity Log like a boss

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    activitylog650

    If you have strict privacy settings on Facebook, chances are you know WHAT your Facebook Activity Log is. Especially if you have the option set to approve posts before they’re allowed to your timeline, which is the most common occurrence. And which, by the way, you should definitely have turned on.

    For the uninitiated wondering what this Activity Log is, it’s everything. You read that correctly. Everything you have done on Facebook is chronologically categorized and organized for your viewing pleasure or private shame. The good news? You’re the only one that can see your Activity Log.

    The bad news? You’re probably not aware of the completely douchey profile you’re creating about yourself — “private” or no. So let’s see what it sees and what you might want to … modify. Hmm?

    How to find your Activity Log:

    Locate the dropdown menu at the top right corner beside your Privacy Shortcuts lock icon. By clicking the arrow, you will open a menu with several options. Activity Log is one of them!

    Screen Shot 2014-11-18 at 7.08.59 PM

    What will you see in Activity Log?

    The navigation bar on the left side consists of four sections.

    Screen Shot 2014-11-18 at 7.10.07 PM

    All

    The All option will show a detailed list of every action you have taken on Facebook in order of appearance or action. You’ll find everything from what you have liked to who has tagged you in photos. It means what it states — all.

    Timeline Review

    Timeline posts from others’ are found here. Depending on your privacy settings, you may be prompted to allow or hide a post to your timeline.

    Tag Review

    If you do not allow to be tagged without approval, you’ll find those items here. (Tip: Don’t allow tags gone wild – approve them before they go live on your page.)

    Your Posts

    Your status updates, posts made to your timeline and any posts you have shared will be here.

    Posts You’re Tagged In

    This section is for mentions. It will give you many reasons to unfriend people.

    Posts By Others

    Here’s where you can see when someone posts to your timeline. (Another privacy option to turn on, allowing these posts to only be seen by you to avoid in inevitable angry, drunk or just plain embarrassing friend spouting off on your wall about Obama or whatever.)

    Posts You’ve Hidden

    This is where any posts you have hidden can be found. Yes, this is where you can relieve those awkward moments. Yay!

    Photos

    This is a compilation of all the photos you have posted on Facebook. They can be separated by selecting options available after you click Photos — either “Photos of You” or just “Your Photos.”

    Likes

    Yep! You guessed it – and this is where it gets interesting. Everything you have liked from pages to friend images will be stored right in this spot. Between your many pages, interests, posts and comments – you like WAY too many things. Cut it out.

    Comments

    Comments. No explanation needed: comments on pages, comments on posts and photos, comments on groups. It’s all there. And pay particular attention to comments with the privacy set to “public” as THOSE items will come up in Facebook searches. Ouch.

    More

    Whoa Nelly! No wonder Facebook stuffed all of these apps under the More option. This is best summed up with an image. From games you’ve played to books you’ve rated. It’s there. Who did you start following and when? Which groups did you join? Have you answered/asked any questions – ever? Yep, all there. The best item listed though is Facebook’s newest edition – the items you’ve saved for later. Check it:

    Screen Shot 2014-11-18 at 7.36.03 PM

    All Apps

    Any activity within the apps you have added to Facebook can be found by also clicking More underneath All Apps. If you haven’t weeded through these in a while, expect a whopper amount of them!

    You can also search your activity through keywords by using Activity Search and via month (found to your right under the Sponsored ads). There is an option while viewing your log information for “Include: Only Me Activity” and that can be found under the Activity Search bar. This way you don’t have to sort through all the updates involving everyone else – you’re the important person in your little universe, right?

    And there you have it! Now, go rule your activity like you’ve always known what it was there for. And PLEASE don’t pretend you have something better to do (your game activity tells us otherwise).

    Readers: Did you know about the Activity Log?

    Article courtesy of Inside Facebook

    March 2015
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