Tag Archive | "timeline"

Twitter’s Homepage Over The Years

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Facebook Page Admins Get New Video Tools

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Article courtesy of SocialTimes Feed

Google Knows What You Did Last Summer, Now Shows It To You In Google Maps

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Twitter Probably Ditched Your Sweet Background To Make Ads Look Better

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Facebook is Giving Users What They Want, But Will They Want You?

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This week, Facebook made a significant update to users’ News Feed preferences that could give users more control over the content they see in their News Feeds.

With this update, a user can easily choose which friends or pages they would like to follow or unfollow, which friend or page they would like to see first in their timeline, and they can now discover new pages based on previous preferences.

What does this mean for you, the marketer? How do you keep your content at the top of your users News Feed, or better, in your users’ News Feed?

Start planning your “See First Campaign”

Brands and business will all race to start asking their audience to add their page to the “see first” section of their feed, so you’d better start early. This could be promoted in a Facebook cover photo, or in email marketing, or it will likely be seen as a call to action in larger marketing campaigns.

Note that if you want to promote this request via a Facebook post, and you’re not supplementing that post with an ad buy, it will likely be seen by only 1 to 3 percent of your total Facebook community. So, a post encouraging users to “star you” should be supplemented with a Facebook ad purchase to be sure it’s viewed. And when you’re encouraging a user to add you to the “see first,” it’s best to start with why, which leads to the next tip.

Start with Why?

Ask yourself, often, when planning your Facebook content, why should someone care? Why should they not hide you from their feed? Are you offering tips, advice, interesting content that they aren’t finding on other pages? Do you know your audience well enough to know what will get them to stop scrolling? In other words, determine content that adds value to your users’ lives that’s also relevant to your brand strategy.

Curate and Create Real Time Content

If brands and businesses really want to act like publishers, they need to think beyond the content calendar. That means you should be providing real time content, news, and information around the events and happenings that are most interesting to your audience that they can’t find elsewhere.

Post Better Content, Less

If you’re thinking you’re not posting enough, you’re likely wrong. Data shows that the brands that have fewer, but more quality posts, get better overall organic reach. The optimal amount of posts is something you can track over time in your analytics, but as a rule of thumb, work harder on less content.

Remember, You Can’t Buy Love, or Likes

This new update is further confirmation that buying likes or relying solely on page like buys without the quality content to support it is an unsound Facebook strategy. Conversely, a hidden benefit in this update for brands  is the fact that your page might be suggested to a user without a page like budget.

Nicole Larrauri is Managing Partner of EGC Group, one of New York’s fastest growing marketing and digital agencies. Nicole is a featured contributor to Agency Post, was named a “40 Under 40″ honoree, and was listed among the “Five People to Watch in Advertising” by Newsday and LIBN.

Article courtesy of SocialTimes Feed

Facebook Page Admins Can Set Expiration Dates for Videos

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Facebook has expanded its expiring posts feature for pages to videos.

Reader Vipin Nayar, senior digital marketing analysts for IPIX Solutions, shared the screenshots below with SocialTimes, and he pointed out that Facebook’s Help Center entry had been updated to reflect the change.

The social network offered the following instructions for setting expiration dates for videos on pages:

  • Add a video at the top of your page’s Timeline.
  • Click the arrow next to publish and select schedule post.
  • Click schedule expiration date to turn on video expiration.
  • Choose the date and time you want the video to expire.
  • If you want to delete the post when it expires, click to check the box next to delete the post. Permanently remove the post and its insights at the scheduled time.
  • To schedule an expiration date for a video that’s already published to your page, hover over the post on your page’s timeline, click the arrow in the top-right corner and select schedule expiration.
  • When your video expires, it won’t be visible on your page or anywhere else it was shared on Facebook. To see a video after it expires, click publishing tools at the top of your page, then click expired posts.
  • Keep in mind that if you choose to delete the video when it expires, the post will be permanently removed from your page, your page’s activity log and insights and anywhere else it was shared on Facebook.

Page administrators: What do you think?

SchedulePost ExpiringPosts

Image of bomb fuse courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

What Does Facebook Have in Store for F8?

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F82015Logo650Third-party developer access to Facebook Messenger, more robust measurement tools for mobile developers and a mobile ad exchange to take on Twitter’s MoPub top the list of speculated announcements at Facebook’s F8 global developers conference in San Francisco next week.

F8 will be held March 25 and 26 at Fort Mason Center.

In the past, announcements at F8 have included:

What’s in store next week? Josh Constine of TechCrunch reported that Facebook will reveal a way for third-party developers to add “experiences” to its Messenger apps, speculating that the move was spurred by the success of Asian chat apps WeChat and Line.

Sources told Constine Messenger will be a major focus at F8, and he speculated that this initiative would be limited to Facebook preferred partners at launch.

Also, The Information reported earlier this week that Facebook will release a tool at F8 that will enable mobile app developers to determine if ads spurred users to download their apps.

According to The Information, the tool will compare the performance of ads on Facebook versus those on other platforms.

Molly McCarty, senior social account manager at digital marketing agency 3Q Digital, which was recently acquired by Harte Hanks, discussed the potential new measurement tool in an email to SocialTimes:

Building a tool that allows advertisers to track installs off of Facebook is a natural next step after the launch of its Audience Network and, more recently, its acquisition of Atlas. Many of the accounts I work on perform well because of the targeting that is possible through Facebook. If we could start applying those targeting methods to campaigns running off of Facebook, and still measure installs, this would be a game changer. Unfortunately, it doesn’t look like targeting has been mentioned yet, so it’s very possible that targeting users off of Facebook will be more limited than running the ads on Facebook itself.

Finally, Bloomberg reported earlier this month that Facebook is developing a mobile ad exchange to take on MoPub, adding that the infrastructure that is already in place for such a launch, including Facebook Audience Network, which allows advertisers to apply the social network’s targeting capabilities to ads on third-party mobile apps, as well as the measurement capabilities of its Atlas ad platform.

Readers: What do you expect Facebook to announce at F8 next week?

Article courtesy of SocialTimes Feed

Ex-Facebook Employee Files Discrimination Suit

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WomanManScaleThe same law firm representing the plaintiff in the much-publicized ongoing case against venture-capital firm Kleiner Perkins Caufield & Byers also has Facebook in its sights.

San Francisco-based Lawless and Lawless — which is representing former partner Ellen Pao in her gender-discrimination case against Kleiner Perkins — is also representing former Facebook program manager and technology partner Chia Hong in a similar case, Re/code reported.

Hong filed suit against the social network, alleging sex discrimination, sexual harassment and race/national origin discrimination (Taiwanese), according to Re/code, saying in her suit that she was treated differently during her tenure at Facebook, which lasted from June 2010 through October 2013.

According to the suit, Hong said she was “belittled” and asked “why she did not just stay home and take care of her children,” as well as punished for taking time off to volunteer at her child’s school and “ordered to organize parties and serve drinks to male colleagues.”

Facebook denied the allegations, saying in a statement reported by Re/code:

We work extremely hard on issues related to diversity, gender and equality, and we believe we’ve made progress. In this case, we have substantive disagreements on the facts, and we believe the record shows the employee was treated fairly.

Former Facebook employee Katherine Losse wrote a book released in 2012 about the male-dominated culture at the social network, The Boy Kings, but she did not take legal action against the company.

Readers: How do you think this lawsuit will play out?

Image courtesy of Shutterstock.

Article courtesy of SocialTimes Feed

Facebook Tries to Add Clarity to Its Community Standards

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FacebookHappyFamilyHow does Facebook draw the line between what users are allowed to post and what types of content should be banned? The social network attempted to clarify its policies with Monday’s release of updated community standards.

The revised community standards are divided into four sections:

  • Helping to keep you safe.
  • Encouraging respectful behavior.
  • Keeping your account and personal information secure.
  • Protecting your intellectual property.

For example, Facebook’s policy on images that contain nudity has been called into question in the past, and the social network wrote on the subject:

People sometimes share content containing nudity for reasons like awareness campaigns or artistic projects. We restrict the display of nudity because some audiences within our global community may be sensitive to this type of content — particularly because of their cultural background or age. In order to treat people fairly and respond to reports quickly, it is essential that we have policies in place that our global teams can apply uniformly and easily when reviewing content. As a result, our policies can sometimes be more blunt than we would like and restrict content shared for legitimate purposes. We are always working to get better at evaluating this content and enforcing our standards.

We remove photographs of people displaying genitals or focusing in on fully exposed buttocks. We also restrict some images of female breasts if they include the nipple, but we always allow photos of women actively engaged in breast-feeding or showing breasts with post-mastectomy scarring. We also allow photographs of paintings, sculptures and other art that depicts nude figures. Restrictions on the display of both nudity and sexual activity also apply to digitally created content unless the content is posted for educational, humorous or satirical purposes. Explicit images of sexual intercourse are prohibited. Descriptions of sexual acts that go into vivid detail may also be removed.

And on hate speech, Facebook clarified:

Facebook removes hate speech, which includes content that directly attacks people based on their:

  • Race
  • Ethnicity
  • National origin
  • Religious affiliation
  • Sexual orientation
  • Sex, gender or gender identity
  • Serious disabilities or diseases.

Organizations and people dedicated to promoting hatred against these protected groups are not allowed a presence on Facebook. As with all of our standards, we rely on our community to report this content to us.

People can use Facebook to challenge ideas, institutions and practices. Such discussion can promote debate and greater understanding. Sometimes people share content containing someone else’s hate speech for the purpose of raising awareness or educating others about that hate speech. When this is the case, we expect people to clearly indicate their purpose, which helps us better understand why they shared that content.

We allow humor, satire or social commentary related to these topics, and we believe that when people use their authentic identity, they are more responsible when they share this kind of commentary. For that reason, we ask that page owners associate their names and Facebook profiles with any content that is insensitive, even if that content does not violate our policies. As always, we urge people to be conscious of their audience when sharing this type of content.

While we work hard to remove hate speech, we also give you tools to avoid distasteful or offensive content. Learn more (https://www.facebook.com/help/359033794168099/) about the tools we offer to control what you see. You can also use Facebook to speak up and educate the community around you. Counter-speech in the form of accurate information and alternative viewpoints can help create a safer and more respectful environment.

Facebook head of global policy management Monika Bickert and deputy general counsel Chris Sonderby offered more details in a Newsroom post:

Today we are providing more detail and clarity on what is and is not allowed. For example, what exactly do we mean by nudity, or what do we mean by hate speech? While our policies and standards themselves are not changing, we have heard from people that it would be helpful to provide more clarity and examples, so we are doing so with today’s update.

There are also times when we may have to remove or restrict access to content because it violates a law in a particular country, even though it doesn’t violate our community standards. We report the number of government requests to restrict content for contravening local law in our global Government Requests Report, which we are also releasing today. We challenge requests that appear to be unreasonable or overbroad. And if a country requests that we remove content because it is illegal in that country, we will not necessarily remove it from Facebook entirely, but may restrict access to it in the country where it is illegal.

Billions of pieces of content are shared on Facebook every day. We hope these two updates help provide more clarity about the standards we have, whether they are our own community standards or those imposed by different laws around the world.

In particular, we’ve provided more guidance on policies related to self-injury, dangerous organizations, bullying and harassment, criminal activity, sexual violence and exploitation, nudity, hate speech and violence and graphic content. While some of this guidance is new, it is consistent with how we’ve applied our standards in the past.

It’s a challenge to maintain one set of standards that meets the needs of a diverse global community. For one thing, people from different backgrounds may have different ideas about what’s appropriate to share — a video posted as a joke by one person might be upsetting to someone else, but it may not violate our standards.

This is particularly challenging for issues such as hate speech. Hate speech has always been banned on Facebook, and in our new community standards, we explain our efforts to keep our community free from this kind of abusive language. We understand that many countries have concerns about hate speech in their communities, so we regularly talk to governments, community members, academics and other experts from around the globe to ensure that we are in the best position possible to recognize and remove such speech from our community. We know that our policies won’t perfectly address every piece of content, especially where we have limited context, but we evaluate reported content seriously and do our best to get it right.

If people believe pages, profiles or individual pieces of content violate our community standards, they can report it to us by clicking the “Report” link at the top, right-hand corner. Our reviewers look to the person reporting the content for information about why they think the content violates our standards. People can also unfollow, block or hide content and people they don’t want to see, or reach out to people who post things that they don’t like or disagree with.

While the community standards outline Facebook’s expectations when it comes to what content is or is not acceptable in our community, countries have local laws that prohibit some forms of content. In some countries, for example, it is against the law to share content regarded as being blasphemous. While blasphemy is not a violation of the community standards, we will still evaluate the reported content and restrict it in that country if we conclude it violates local law.

And Facebook chief operating officer Sheryl Sandberg chimed in with her own post:

Every day, almost 1 billion people come to Facebook to share the things that matter to them — from milestones like births and weddings to everyday moments with friends. On Facebook, people feel safe being themselves. That’s what makes our community possible, and it’s something we’re always thinking about. Keeping you safe on Facebook is our top priority.

Today we’re publishing more details about our community standards to help people understand what is and isn’t OK to share. We created the standards to keep people safe and encourage respect. We’re also releasing our global Government Requests Report, which lists government requests to have content that’s illegal in their countries removed or restricted. (Facebook co-founder and CEO Mark Zuckerberg) shared some of his thoughts today about how we handle these situations and our responsibility to the people who use Facebook around the world.

We’re going to keep working hard to make sure people feel safe on Facebook. Thank you for being a part of the Facebook community.

Readers: What did you think of the new information in Facebook’s community standards?

Article courtesy of SocialTimes Feed

3 Tools That Will Show You What’s Trending on Twitter in Your Industry

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Discovering what’s trending on Twitter can be a challenge. Do you check in on a list of thought leaders every morning? Search for keywords using Twitter’s advanced search? Tune into your timeline?

There are tools out there that can make it easier for you to discover what’s popular right now in your niche or industry. We’ve rounded up three of the best.

Buzzsumo

Buzzsumo

Buzzsumo scours Twitter for the most popular topics related to a keyword or domain. You can filter the results by time period, from the past 24 hours up to the past year.

What’s great about Buzzsumo is that it shows you popular articles across social media, not just Twitter. On the search results page, you can see how many shares a particular piece of content received on Facebook, LinkedIn, Twitter, Pinterest and (yes, even) Google+. This can offer up great insight into what content is being talked about most on the social web, allowing you to jump in and add your two cents (or use it as inspiration for your own content).

Other filters include language, country and content type such as articles, infographics or videos. And while the free version allows you to search for any topic under the sun, the Pro version provides alerts, multiple users and other advanced features.

Topsy

Topsy

Topsy is a social search engine that shows you the most popular content related to any keyword you choose. Topsy offers a more immediate time filter than Buzzsumo, allowing you to view results from the past hour to 30 days. You can also filter by content type, such as links, tweets and videos, by language, and by relevance.

Search results are displayed similarly to Google’s results page, with a headline, URL and a “preview” of the text or content itself. Each result is connected to all of the other tweets containing that content, and you can click to view the entire list.

Topsy goes even further in showing you what’s trending by connecting its search results to Topsy Analytics. This displays a graph of how popular your search terms has been over the past 30 days, displaying the volume of tweets sent each day. As an added bonus, you can input up to two other keywords and compare tweet volume over time.

socialmention

socialmention

Socialmention shows you the latest tweets, blog posts and other social posts about any topic you choose, from anytime, or from a specific time like the past hour to the past month. Unlike Buzzsumo and Topsy, socialmention focuses on real-time search results and doesn’t automatically sort by popularity or volume.

Along the left side you can see some basic stats about your chosen keyword, such as the sentiment and reach. There is other useful information that you can use to dive deeper into what content is popular available too, like the top tweeters tweeting about your topic and the most popular related hashtags.

(Sign image via Shutterstock)

Article courtesy of SocialTimes Feed

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