Tag Archive | "Trends"

More Smartphones, More Risk: Mobilisafe Targets SMB’s With New Security Solution (Invites)

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MobilisafeLogo-FINAL-Flat

Mobilisafe, the stealthy Seattle-based mobile security startup with $1.2 million in funding from Madrona Venture Group and Trilogy Equity Partnership, is opening up access to its private beta program today (invite link below) for a handful of TechCrunch readers.

In addition, the company is revealing new insights it gained during its private beta period related to the penetration of mobile devices in the SMB market – the area which happens to be the startup’s current area of focus.

Much of the current analysis on the consumerization of I.T. and the accompanying BYOD (“bring your own device”) trends are focused on the enterprise market, but Mobilisafe’s data comes from its own hands-on experience with SMB’s.

Founded by by former T-Mobile software architects Giri Sreenivas and Dirk Sigurdson, Mobilisafe is focused on building a security solution that helps companies deal with the influx of personal devices on the corporate network. But the startup doesn’t just provide businesses with tools to manage the increased number of mobile devices, it’s also performing data-mining on the aggregate data it collects, enabling its solution to learn over time, and become more predictive about its analysis and recommendations.

Mobilisafe’s big advantage is that it will be able to use the aggregate data to analyze whether an organization is more or less secure than its peers in the same industry or vertical. Right now, the focus is on providing this analysis and understanding to smaller businesses (between 15-2,500 employees), especially because they’re more at risk due to lower I.T. budgets and/or lack of in-house I.T. expertise. But such an ability could easily be useful in larger organizations in the future, if Mobilisafe wanted to go that route.

Over the past three months, Mobilisafe mapped out more than 38 million employee device connections (now up to 44M), which allowed it to uncover some interesting trends within the SMB market.

For example, the majority of SMB’s are highly mobilized, and are driven by BYOD programs, with over 80% of SMB employees already using smartphones and tablets. A new device model was introduced to a company for every 6.6 employees, but over half (56%) were running out-of-date firmware. SMB I.T. departments, meanwhile, are often at a loss when it comes to determining this sort of information for themselves.

In addition, around 39% of authenticated devices were inactive for over 30 days, something that could indicate devices which were lost, stolen, replaced or sold. In some cases, these devices may have had employee credentials and sensitive corporate data on them before disappearing off the network.

The data gathered here through Mobilisafe’s initial beta run is more of a confirmation of the market value for its mobile security solution, meant to simplify the challenges involved with assessing security risk and then knowing the next steps to take after being presented with specific issues.

Mobilisafe has been quietly running a private beta since late last year. Companies use its SaaS solution to tell Mobilisafe what kind of risk threshold they have, and then the startup does the heavy lifting to determine whether they’re falling above or below that threshold. The whole thing can be deployed in 15 minutes, without hardware or network changes, on-device software, or changes to employee behavior, the startup says.

In conjunction with the release of this new SMB data, Mobilisafe is also opening up access to its private beta to 50 TechCrunch readers who head to  mobilisafe.com/signup and enter in the code TECHCRUNCH.



Article courtesy of TechCrunch

The Daily Show, 12 More News Outlets Join Facebook’s Media App Virality Bonanza

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The Facebook Daily Show

There’s a referral traffic goldmine on Facebook, and today 13 more news outlets are staking their claim. The Daily Show, MSNBC, Buzzfeed, and The Huffington Post are launching Facebook Open Graph reader and video watching apps today or soon, Facebook just announced.

By automatically publishing stories back to the Facebook Ticker, Timeline, and News Feed, these apps will hope to score the same traffic boosts attained by The Washington Post, Yahoo, and Digg. However, they’ll also need to provide “mark as unread / unwatched” options to let users curate what they share.

Soon when you watch a Daily Show video clip of Jon Stewart exposing lying politicians, you won’t have to copy the URL and paste it into the Facebook publisher or search for a Like button. After granting publishing permission to The Daily Show’s dedicated Facebook app or Facebook-integrated website, your media consumption will be published automatically unless you opt out.

Just a few months after Facebook launched its “frictionless sharing” Open Graph application platform in September, it was proving a valuable asset for news outlets. Yahoo reported it was seeing 500,000 referrals a day from its Facebook reader app. Now over 2 million articles are auto-shared from Yahoo to Facebook each day.

Some believe these Open Graph apps pump Facebook full of noise because content isn’t explicitly shared. Consumption activity is instead published to Facebook instantly and automatically as soon as a user clicks through a link to an article or video.

I disagree. By sharing reading activity data with Facebook, it can create compelling news feed stories like “5 friends read article X”. I can also get a deeper sense of a friend’s identity by delving into their reading history on their Timeline. Facebook still has work to do on refining this algorithm, but eventually it could surface the media consumption trends of your friends, even if knowing just 1 friend read an article would be boring.

There is the potential for spam and incentivization of sensational headlines, but publishers can choose to reduce this risk by providing a “private reading mode” or prominent “mark as unread” buttons. Some apps like The Guardian make it easy to excise media consumption activity stories from Facebook, while apps like News Corp’s The Daily don’t provide unshare buttons, degrading the user experience and exploiting Facebook to grab some extra page views.

I urge the new publishers joining Open Graph to make unsharing simple. If users are confident they can click links to your apps and unshare an article they disagree with or a video they don’t enjoy, they’ll click more often. Otherwise you might drive up referral traffic while driving your reputation into the ground.

Here’s the full list of new Open Graph media apps:

Buzzfeed
▪ CBS Local: Los Angeles and New York
CMT
The Daily Show
GetGlue
Huffington Post
▪ Mashable
MSNBC.com
MTV News
Pixable
Sporting News (launching in March)
TODAY Show



Article courtesy of TechCrunch

The Number Of Mobile Devices Will Exceed World’s Population By 2012 (& Other Shocking Figures)

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multiple-devices-2016

Despite its long and boring name, Cisco’s “Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update” is one of the more fascinating data-filled reports you’ll read this year. The report examines the dramatic growth we’re seeing in the mobile Internet space, including the massive demands for mobile data, the growth of mobile video, and the rise of the smartphone as new gateway to the web itself.

Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row. The traffic even grew faster than Cisco had earlier predicted: they had pegged growth at 131% year-over-year. In actuality, traffic grew by 133%.

In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000 (597 petabytes vs. 75 petabytes). That was only a dozen years ago, but it may as well have been eons.

And, in one of the report’s more telling figures, the number of mobile-connected devices will exceed the number of people on earth by the end of 2012. By 2016, there will be 1.4 mobile devices per capita. That year, there will be over 10 billion mobile-connected devices, including machine-to-machine (M2M) modules. Again, the number will exceed the world’s population at that time (7.3 billion).

VIDEO

The mobile web’s growth, and its unending need for more data, more connectivity and more bandwidth, shows no signs of slowing. One of the top activities for mobile users in particular, is mobile video. For the first time, video accounted for over half of all traffic (52%). This is, in part, due to the increases in connectivity and phones capable of video viewing. By 2016, video will be over 70% of traffic.

Video’s growth can also be attributed to the increases in devices that can do more, faster at greater speeds, which help to impact the global bottom line in terms of data usage. Case in point: 4G phones, only 0.2% of mobile connections, are already accounting for 6% of mobile data traffic. By 2016, 4G will reach 6% of all connections, but 36% of total traffic, or 9 times that of non-4G phones.

The top 1% of mobile data subscribers, meanwhile, account for 24% of data traffic. And smartphones as a group, still a minority representing only 12% of the total handsets in use today, now account for over 82% of global handset traffic.

MOBILE CLOUD

In some cases, mobile cloud apps are video apps (think YouTube and Netflix), but other times they’re music (Pandora, Spotify), gaming, or social networking apps. But the increases in mobile connectivity have allowed what would otherwise be limited hardware devices to function as tools for media consumption.

A user with an 8 GB smartphone who streams music and video will consume more content over 2 years that can be stored on the device itself. And a smartphone owner who uses Netflix, Pandora and Facebook will generate more than twice the volume of traffic as generated by a smartphone owner only using email and web apps.

SMARTPHONES

Smartphones are growing in popularity and usage, too, as indicated by the increases in the group’s data traffic demands. In 2011, the average smartphone usage nearly tripled, up from 55 MB/month last year to 150 MB/month today. By 2012, over 100 million smartphone users will be using over 1 GB/month of data. And by 2016, the monthly global smartphone data traffic will pass 10 exabytes per month, with the average smartphone generating 2.6 GB/month, a 17-fold increase from 2011′s average.

FEATURE PHONES

Even though the perception in developed markets like ours is that smartphones are everywhere, the majority of the mobile market is still using basic handsets. In 2011, these devices accounted for 88% of the mobile landscape, and their mobile data usage increased 2.3-fold to 4.3 MB from 1.9 MB last year. In other words, even “dumb phones” are getting smarter, and capable of consuming more mobile data.

TABLETS

But the mobile web is no longer accessed by handsets alone. Tablets are a growing group, too, with their own data demands. The number of mobile-connected tablets tripled last year to 34 million, each generating 3.4 times more traffic than the average smartphone (517 MB/month vs. 150 MB/month for smartphones). By 2016, tablets will be 10% of global mobile data traffic.

Or, in what may be my favorite number from the report: by 2016, mobile-connected tablets will generate almost as much traffic as the entire global mobile network does in 2012, 1.1 exabytes per month. (The global network will reach 1.3 exabytes/month next year). Think about that: the tablet Internet will grow that quickly to become the size of this year’s mobile Internet. If you’re working on anything in the mobile space and have put off addressing how you’ll meet the needs of the tablet user, you’re already behind. And it goes without saying that if you’re building for the web and haven’t addressed mobile, you’re basically just lost.

ANDROID VS IPHONE

Finally, what good mobile data could refrain from weighing in on the Android vs. iPhone battle? In terms of data consumption, it appears Android is winning (well, using more data – I’m not sure if that’s “winning.”) As Android apps are freer to run in the background, the figure is not so surprising. But this is also a function of Android’s increased global market share. Today, Android devices’ data consumption is 29% higher than Apple devices in terms of megabytes used per month per connection.

There’s tons more data in this report – I’m barely scratching the surface. To read more, head over here.



Article courtesy of TechCrunch

Facebook management applications Shoutlet, Vitrue release updates

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As more brands turn to third-party social media management tools, companies like Shoutlet and Vitrue continue to add new features and integrate more services into their applications. Both companies released significant product updates in the past week making them worth another look for marketers who might be interested in tools for publishing, monitoring, analytics and app development.

Shoutlet
Social marketing software provider Shoutlet announced several additions to its platform today to help marketers schedule posts, launch applications and maintain customer profiles.

Many social media management tools allow companies to schedule posts for a day and time in the future, but Shoutlet’s new “Social Switchboard” feature lets marketers schedule posts to go live after a designated trigger. For example, the app could push out a new post to fans once a contest receives 500 entries or the page reaches a million Likes. Triggers can also be set to launch new Facebook tabs or deliver coupons.

With its new “Social Canvas” feature, Shoutlet lets users design page tab applications with drag-and-drop templates instead of coding. This latest version of the software also includes additional CRM functionality. “Social Profiles” gathers information on user preferences, interests and frequency of engagement based on interactions consumers had with Shoutlet applications and publicly listed information online.

Vitrue
Vitrue expanded its analytics integration and introduced new metrics to help marketers understand their audience and performance last week.

Vitrue now integrates with Adobe Omniture, Webtrends, Google Analytics and Coremetrics to show marketers how their social media efforts work across the web and where new fans are coming from. Vitrue has added a “Top Engaged Users” feature for companies to see the top 10 most active users on their Facebook pages. This is helpful for page managers to understand the audience their content is most resonating with and to let the company know who its hand-raisers are. The product also now incorporates Facebook’s new Insights, such as negative fan feedback and more metrics for individual posts.

Article courtesy of Inside Facebook

Speed Summary: F-Commerce Selling on Facebook Whitepaper

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Why have leading consumer brands started selling on Facebook?

The results of an 18-month study on the emerging trend of ‘f-commerce’ conducted by SCT editor Dr. Paul Marsden tells the tale. It provides a critical overview of f-commerce  - selling with Facebook – specifically as it applies to consumer brands and identifies key risks and opportunities for using Facebook as a commerce channel.

It also advocates an alternative solution for brand pages on Facebook – fan-stores selling fan-first/fan-exclusive products for the purpose of promoting brand advocacy.

Five key brand-building benefits are identified and a blueprint for setting up a Facebook fan-store is outlined using an evidence-based 3-point “advocacy activation” formula. The report concludes by outlining emerging trends and new opportunities for consumer brands.

INTRODUCING THE F-COMMERCE ECOSYSTEM

F-commerce started 2009 with 1-800-FLOWERS setting up the first fan-store. Others soon followed – musicians, film and TV shows, celebrities, retailers and brands. Initially, the focus was selling products with e-commerce apps for Facebook pages, but, since that time an evolution has occurred to include a full ecosystem of selling solutions that include the following:

Selling on Facebook

  • E-commerce apps for Facebook pages - transactions are conducted without leaving Facebook; examples of brands include ASOS, JP Penney, GNC and others
  • Facebook Credits – Facebook’s own currency used for purchases within the social network for virtual goods, digital products.

Selling with Facebook

  • Storefront apps for Facebook pages – product showcase apps linked through to stores
  • Facebook apps for e-commerce sites - toolset designed to allow businesses to simplify, personalize and socialize both the FB fan-store and retailer’s e-commerce site to enhance customer experience; these include Facebook Social Plugins, authentication mechanisms, API and Open Graph;
  • Facebook Check-in Deals – mobile, location-based advertising designed to drive retail store footfall;
  • Facebook Advertising – display ads designed to drive traffic to e-commerce sites, footfall to stores or retailer’s fan page.

F-COMMERCE – SIZZLE IN THE SOCIAL COMMERCE STEAK?

  • F-commerce has become the “poster child” for social commerce;
  • Investment funds are following f-commerce innovation; in the first few months of 2011, over $2bn investment was poured into social commerce ventures;
  • Consultants Booz & Co forecast that the social commerce market will drive $30bn in annual sales in less than five years time.

Booz&Co estimate of social commerce growth

DOES F-COMMERCE WORK?

Reasons from detractors as to why f-commerce will fail:

  • Doubts persist around the viability of f-commerce success, comparing it to attempts by brands to sell via Second Life;
  • Poor conversion rates cause it to fall into fourth place behind email marketing, search marketing and affiliate marketing;
  • Privacy, data ownership and security issues also factor into bearish predictions about the future of f-commerce.

Reasons advocates say f-commerce will work:

There is a small, but growing body of evidence to support its viability. Example include:

  • 40x increase in referral traffic from Facebook for Levi’s e-commerce site after implementing the ‘Like’-button in April 2010;
  • 100% increase in revenue from Facebook traffic within two weeks of adding the ‘Like’ button for sports retailer Giantnerd;
  • 1000 diapers sold by consumer products giant Procter & Gamble in under an hour on its Facebook store.

Considering the reasons proffered by both antagonists and protagonists, it is too soon to tell how much of a role Facebook will play in e-commerce.

Brands should think beyond the use of f-commerce as a transactional medium to one focused on increasing customer lifetime value (CLV) , which the study defines as today’s value of the sum of all purchases that have and will be made by an average customer. It is in this arena that some of the greatest innovations are taking place.

F-COMMERCE FOR BRANDS: FIVE REASONS

  • Reason #1: Facebook ROI – f-commerce offers a real solution to delivering a measurable ROI on Facebook
  • Reason #2: Brand Experience – f-commerce can help brands deliver a compelling experience in Facebook that beats expectations;
  • Reason #3: Brand Insight – f-commerce can help brands better understand their customers;
  • Reason #4: Brand Loyalty –  f-commerce can drive loyalty among customers;
  • Reason #5: Brand Advocacy – f-commerce can activate brand advocacy through fan-exclusives and fan merchandise.

BRAND BUILDING WITH THE ‘SOLOMO’ CONSUMER

  • Conservative brands may choose to wait out this period of f-commerce experimentation until more evidence appears to support its use;
  • Learning how customers use social, location-aware and mobile technologies (SoLoMo) are reasons not to wait;
  • The SoLoMo consumer is changing how consumers connect and engage with brands;
  • A growing body of research suggests that branding today has less to do with what a brand says about itself and more about what other people say about it.

SoLoMo customer journey

F-COMMERCE: TURNING FANS INTO ADVOCATES

F-Commerce can assist in building brand advocacy by helping brands get new products that are worth talking about into the hands
of the people most likely to recommend them – brand fans.

Example: Chanel selling new cosmetic products from its Facebook fan-store before they reach the brick-and-mortar store – giving brand fans exclusive ‘fan-first’ access and thus something to talk about to their friends.

Advocacy Activators

  • #1: Experience – advocacy is primarily driven by salient memories of personal experiences with products or brands;
  • #2: Involvement – advocacy is driven by the degree to which we care about something, including products and subjects with which we have high degree of personal involvement and interest;
  • #3: Incentives – advocacy is also driven by incentives that motivate consumers to advocate.

Advocacy Activation with Fan-Stores

  • Fan-stores provide a channel through which advocacy activators can be put into play;
  • Fan-stores enable brands to relate to consumers as product advisors, empowering them to have input on product development;
  • Fan-stores can be used to incentivize fans to act as advocates.

Activating Advocacy with Fan Merchandise

  • Advocacy can be generated through the use of exclusive fan-first or fan-only merchandise offerings;
  • Branded fan merchandise can also be used to promote advocacy; ex: Westin hotels selling branded robes, candles, towels, sheets and spa products.

F-COMMERCE FUTURE TRENDS

  1. Systematic ‘fan-seeding’ – consumer brands will use Facebook fan-stores systematically to “seed” new products with brand fans;
  2. Viral fan-stores – fan-stores will use viral mechanisms – content appearing in newsfeeds, for example – to promote advocacy;
  3. Empowered involvement – using product review and rating mechanisms will get fans more involved, thereby increasing advocacy;
  4. ‘Pop-up’ fan-stores – temporary fan-stores will be used to support new product introductions, advertising campaigns, special events and other brand activities;
  5. Analytics & logistics – specialized fan-store analytics and metrics will emerge, along with fan-store logistics companies that offer fulfillment and drop-shipping services;
  6. Digital and virtual goods – growth in fan-stores will be driven by high-involvement categories offering the instant gratification;
  7. of digital downloads: music, movies, TV, gaming, publishing and sports, ticketing, and digital merchandise;
  8. Facebook Credits – fan-stores will increasingly allow frictionless fan payment with Facebook Credits for both digital and physical products;
  9. Fan-store agencies – agencies that specialize in turn-key Facebook fan-store management will arise;
  10. Fan marketing – a new era of ‘fan marketing’ with marketing campaigns and special products designed specifically for brand fans may emerge;
  11. Beyond the brand – fan-stores may shift from brand-centricity to interest-centricity; brands become curators of products for non-competitive brands.

CONCLUSION: START WITH THE SMILE AND LEAD

Consumer brands can build advocacy with ‘fan-first’ marketing using Facebook fan-stores to get new product lines and fan merchandise into the hands of those most likely to recommend them – their Facebook fans.

There is no “one-size-fits-all” template. Instead, brands should listen to Facebook fans, experiment with techniques to drive advocacy, adapt to an outcome-driven solution, and continuously develop fan-stores to improve fan experience.

Success depends, not on processes, but on insight gained from fan interaction; making fans “smile” by exceeding expectations should be the number one goal.

Article courtesy of Social Commerce Today

Agencies Show Their Age On Mobile

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michael douglas phone

Editor’s note: David Hewitt is VP, global mobile practice lead at digital agency SapientNitro.

Mobile strategy is about more than just phones. Mobile platforms and engagement strategies in our digitally enabled world need to support all marketing initiatives, both offline and online, and be truly multi-channel. Mobile maturity is one area, however, where brands and agencies are playing catch-up with consumer demand.

A siloed approach to mobile has been commonplace over the past couple of years. Many agencies have supplemented traditional creative with mobile ads that lack a larger strategy, subbing out app development that offers no real value and failing to thoughtfully consider the best platforms and devices for mobile campaigns.

For example, Shazam recently made a splash by enabling second screen synchronization with the Super Bowl broadcast, and the company says it saw record engagement during the game. Unfortunately, problems arose because not all hub pages were optimized and users had to complete Bud Light’s age verification screen on a screen that was not touch-friendly. Considering the large number of iPhones participating, it should have also linked straight to the promoted song on iTunes, instead of emailing it a day later. It’s likely that there was a lot of user drop-off, especially given the three-step process.

Missed opportunities like this will become less common over the next year as brands and agencies fight to stay ahead of the curve, proving 2012 will be a game-changer for mobile.

This shift to a more optimized mobile experience is not merely because the industry is a year older, but because enough agency and brand leadership are seeing a critical mass of mobile and multi-channel initiatives bear fruit. Marketers are realizing the growing risk of doing nothing.

This year, the market demands a more entrepreneurial mindset. Mobile is not just the hot topic of the moment — it’s the future. Embracing this reality requires a shift in thinking and many brands still do not have a mobile or encompassing digital strategy in place. Moreover, many agencies are still growing a set of basic mobile capabilities. Creating both smartphone and tablet-optimized experiences, along with the increasing need to pick platforms and develop apps, is becoming the norm.

Last but not least, 2012 is begging for brands to truly integrate mobile with commerce and CRM programs, and create new integrated experiences for in-store, at home and on-the-go.

While 2012 brings a new confidence to place bigger investment bets in mobile, here are some tips and trends to consider:

  • Look at all of the touch points and device considerations that surround a mobile campaign. Consider environmental conditions like in-store Wi-Fi, device detection and fallback tactics such as developing SMS or mobile web alternatives to more specialized mobile tactics.
  • As mobile becomes more integrated with other touch points, the need to get store Ops and IT involved becomes a critical success factor. Pick an agency that knows how to work intimately with all facets of your organization.
  • On the flip side, some agencies and platform providers are so bent on serving every device that the entire experience gets ‘dumbed down’ so far that it doesn’t engage anyone effectively, especially the smartphone crowd that is more likely to participate. Know what devices to optimize for and how far to take it. Remember not to just look at today’s device penetration for a market, but also the consumer behavior that goes with it and where the trend lines point.
  • As the promise of enterprise mobile solutions and point of sales integration continues to heat up, plan for concepts and pilots that set a bigger stage for follow-on investment.
  • 2012 will be the year of getting websites and relevant marketing assets optimized for tablets, not just smartphones — especially as tablets continue to heat up for mobile commerce and chip away at market share for everyday PC tasks.
  • ‘Big Data’ is back as a buzzword and unsurprisingly so; the more multiple channels are connected, the more we need data to serve up the right experience to the right prospect and customer. There is a lot of opportunity here with location-based service integration and better behavioral and preference-based targeting. However, most of the real benefits won’t be realized until 2013-2014.
  • As most direct consumer brands have a mobile app of some sort, expect to see enhancements that bring context aware features, embedded loyalty, and in some cases pre-paid and mobile wallet capabilities.
  • Much of 2011′s mobile marketing budgets were still made up of slush fund ad budgets. Expect to see more purposeful campaigns and sizable budgets set aside for mobile.
  • Look to work with agencies and partners that don’t just put a person in the room that ‘gets mobile’ but has shown they can deliver it across channels and touch points.

Various agencies and brands sit in very different places across the mobile and multi-channel maturity curve. In 2012, those that don’t figure out mobile will really start to show their declining relevancy to today’s consumer.



Article courtesy of TechCrunch

Four Mistakes Publishers Make When Bringing Content to Tablets

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new york times ipad

Editor’s note: Mitch Lazar is the CEO of news reader startup Taptu. He was the founder or co-founder of CNN.com, CNN Mobile, and Cartoon Network Mobile.

Many revolutions have been televised, but the publishing revolution has already become digitized, and now, mobilized.

There’s no doubt that the second half of 2011 was a difficult period for newspaper and magazine publishers. An Audit Bureau of Circulations report revealed that single-copy sales of consumer magazines dropped by nearly 10 percent in a year, while the five magazines with the highest newsstand sales all reported sharp declines as well. Most importantly, the fall in sales has hit revenues, making it more important than ever for publishing businesses to rapidly modernize their trade.

As readers move toward tablets and mobile phones, there’s no question that these new reading devices will dictate the success and failure of the media industry. Successful publishers will be able to reincarnate their digital content onto these gadgets. So why are so many publishers stumbling in their mobile strategy? From over committing to a multitude of mobile platforms, to underwhelming app experiences, we’re seeing a lot of mistakes that should not be repeated:

1. Trying and failing to reinvent the wheel.

Many big and small publishers have top-notch tech teams and significant resources, but often fall into the trap of believing that only the teams inside their own building can create the best platforms and experiences. Not true.

Partnerships are the prime way big and small media companies can succeed in building their audiences in the new media world. Small startups are creating amazing technology that can help publishers grow their distribution plans. By tapping into these talented, focused teams, the publishing world can quickly distribute content in a compelling and engaging way using tomorrow’s trends, not yesterday’s opportunities.

Don’t reinvent the wheel, because by the time you do, a new wheel will already be in motion.

2. Getting left out of the mix.

If you think about it, listening to music on the radio or going clubbing exposes you to great new tunes you may not have discovered. Thanks to DJs, and discovery services, we all find new music we love and want to share. This curation and sharing experience has now come to the world of digital publishing. Modern social news aggregators are essentially content DJs that deliver awesome content to consumers through a fun and easy experience, whether that be via flicking, tapping or flipping a device screen. Publishers that are getting this right are experiencing booms in their digital readership solely due to the fact that new discovery tools and networks like Facebook and Twitter turn on new readers to great recommended content.

News needs distribution. In the old days, publishers put their newspapers under the door of every hotel room, at the front door of many homes or at the street corner. Today success is determined by how well publishers join and participate in social media and the news revolution. Discovery services like news readers can help.

Sadly, some publishers have avoided these discovery tools. They’ve wanted their content to only live in their controlled spaces, or have channels that include only their sourced and created content. But consumers are demanding more. Through news readers, they are browsing and uncovering new content and sources they never knew existed by taking advantage of search technologies that create serendipity for discovery, sharing and recommendations.

News reader users are building streams of curated topics across genres and receiving a plethora of content from editors across publications. Take the Super Bowl, for example. In days gone by, you had to hunt and peck your way through each editorial version of ESPN, CNNSI or Yahoo Sports. Now, you can DJ your own news mix to see what sports editors and the social crowd are saying about every aspect of the Super Bowl, making the user experience engaging, time saving, and far and away supreme to traditional news searches. When users like what they see, they share stories with their friends, families and followers—proving themselves a key ingredient for successful distribution. In the end, news readers and other discovery services drive more people back to media destinations where the cash register rings.

3. Ignoring brand potential.

Big branded publishers have an amazing treasure trove of content at their fingertips from many different brands or labels. They create enormous amounts of content every day. In fact, some of the largest media companies have several amazing newspapers or magazines in their stable, but many have not ventured into mixing and mashing content from their various publications into a new and exciting branded experience.

In this fast changing digital landscape, the time is ripe to test the waters for launching new aggregated services. The cost is not great and the upside can be very rewarding. It puts a spin on traditional distribution, and focusing on one deep vertical with existing brands lets publishers try new distribution strategies without cannibalizing their existing audiences and revenue.

Take Glo from MSN, for example. In collaboration with Hachette Filipacci Media and BermanBraun, they built a top lifestyle destination for women with a brilliant mix of aggregated media from across their stables of content. Using existing content from their print worlds, they created a new avenue for digital audiences to consume their great content, while taking advantage of an opportunity to build a new business at a relatively low cost.

4. Searching in the wrong places.

Distribution and discovery of publisher content used to take place primarily in traditional search engines like Google, Yahoo!, and Bing with traditional investments in search engine optimization (SEO) techniques that led users seeking one particular query to discover content from another related outlet. Content tagged a certain way shows higher up in the algorithmic search results, prompting users to click on it and publishers to receive the benefit of picking up greater share of audiences when SEO is done right. It’s a type of free advertising publishers and media owners have used in their distribution plans. However, news readers like Taptu, Flipboard, Pulse and Zite are demonstrating the modern form of SEO, where users discover and share stories that have the perfect context and relevance to each user.

While reading a stream of content, people are exposed to related stories or served up other similar stories from a variety of publishers, leading users to share, tweet or follow links back to large media and publishers. So, for example, if a user searches ‘NFL mock draft 2012,’ they will instantly find a variety of new sources that have become experts on the topic like Walter Football. Walter who? Yes, Walter Football. Welcome to the new world of mobile search.

In speaking with more than 100 digital publishers across the world, the consistent thing we hear is, “We know mobile is critical, but going mobile is easier said than done.” Hopefully the publishing industry can learn from what I see every day and take simple, cost-effective steps towards winning in mobile without letting history repeat itself.



Article courtesy of TechCrunch

StartX Demo Day: A Direct Link Between Silicon Valley And Top Stanford Student Entrepreneurs

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On the surface, the StartX Demo Day last night could have looked like any other accelerator pushing its latest class of startups. Nine groups got on stage and fired off presentations about how they were working on something cool, and why they deserved funding.

But it wasn’t the rash of lightweight consumer applications you often see at other demo days. These were Stanford students, particularly technical graduate students, who have been nerding out on solving real problems for years in their labs and dorm rooms, and who are now in the middle of commercializing their hard work. Big-name investors from around Silicon Valley unsurprisingly showed up to check them out.

Before I get into the companies, which ran the gamut from health care to batteries to professional networking, it’s important to understand what StartX is. It’s the non-profit accelerator arm of Stanford Student Enterprises, which is a student-run, independent organization that handles a variety of stores, directories, financial services and other businesses for students. SSE is the business branch of the student government, and it’s independent enough from the university that StartX companies get maximum freedom. They own their own intellectual property, and neither StartX/SSE nor any other entity takes any equity.

The only requirements are that at least one cofounder of each applying company needs to have enrolled at Stanford within the last three academic quarters before the application period, and that person needs to own significant equity.

The program is young — it started in 2010 and this is its fifth class. but it’s on the right track. The energy in the room was what you feel at that rare tech event where everyone present knows they’re getting in early on something big.

We’ll no doubt be covering many of the presenting companies in more detail over the coming months, but here’s a quick look at each, in the order they presented:

MindSumo: Employers want to find smart students with skills and interests that they can develop. The problem is that student resumes are normally skimpy on this information because, well, students have mostly been in school and not the workforce. MindSumo’s answer: partner with employers to create “challenges,” or sets of questions for students to answer. For example, Recology, a large recycling and trash disposal company, is currently asking “What can you do or make with glass (A LOT of it)? Propose three alternate uses for recycled glass so that we can use our resources in an innovative way and keep them from landfill!” Currently in private beta, MindSumo has already been running challenges for seven companies (some of whom are paying), with 500 or so Stanford students participating.

AgeTak: Health care data is currently separated across insurers and health care providers, which makes it hard for doctors to do comprehensive analysis of diseases and other conditions. AgeTak uses distributed databases to combine, anonymize and get user consent for data sharing. Founder Pratik Verma, who recently got his PhD in computation chemistry from Stanford, is on a personal mission here. His father passed away in 2010 from nerve cell disease ALS, which has no known causes or cures. His father’s only option was to participate in extensive clinical trials over the years, in the hopes that doctors would make breakthroughs by discovering trends among those afflicted. But, as Pratik discovered, data from patients was not being shared by researchers because it was siloed at institutions, and held back by privacy concerns.

Through AgeTak, the anonymized and aggregated data can be used by analysts, researchers, physicians and pharmaceutical companies. Insurance giant United Health is already using it for a drug claims database, and OptumHealth is using it to offer graphs that show consumers how their health care costs stack up against the average. AgeTak has already made $3.7 million in revenue; it’s headquartered in Minnesota with offices in Menlo Park and India. Check out this recent writeup by Barb Darrow at GigaOm for more details.

Zoku: If you’re trying to build a network — let’s say, to help with your new startup — you want to know who out there is doing something relevant to your needs. But it can be hard sorting through all the noise on Facebook, LinkedIn and other sites to spot the key people and activities. Zoku lets you combine your email and social networking contacts, then pick out people and actions that you want to keep track of. It uses algorithms to filter for what you care about, then shows you the signals – people who are visiting town, changing jobs, or doing anything else relevant to what you might need to get done — in a dashboard on its site.

Vi Energy: In what looks like the most ambitious technical idea out of all the presentations, Vi Energy is developing a new kind of rechargeable battery that promises to be three times cheaper and last 50% longer than anything on the market today. Over the past twenty years, lithium ion batteries have dominated, but they can be unsafe, have relatively weak capacity, and are expensive. As a mature technology, there’s only marginal improvements to be had from them. Sister-cofounders Meghali and Sonali Chopra have, with the support of top scientific researchers, already created a pilot battery that uses significantly cheaper raw materials, can be easily synthesized, and has a unique spherical morphology with conductive codings for better performance. Their lab tests already show that the new battery lasts longer than the lithium ion ones on the market today.

Breakthrough: This online mental health treatment startup has been featured before — on stage at TechCrunch 50 (Disrupt) back in 2009. It uses secure video and chat features to help people connect with professionals to get the help they need privately and immediately. As Leena noted before, clients can search for providers (including psychiatrists, psychologists and nurses) on a variety of criteria, including price, speciality (i.e. depression, schizophrenia, post traumatic stress disorder), and gender. On a provider’s page you can see his or her education, experience, pricing for services, the insurance the professional accepts, and even a video introduction of the provider explaining his or her specialities. BreakThrough certifies all providers are credentialed professionals.

TipTopMed: How much will a trip to the doctor’s cost? How much, in particular, if you don’t have a good insurance plan? That’s a question more and more Americans are asking themselves — that TipTopMed is trying to answer. Its site will show local providers, and include information about them like the upfront price, and other details about provider specialties. Users can then book an appointment, and pay online. Providers — mostly small and medium-sized businesses — want this because they lose lots of money on patients who can’t or don’t pay. The site is launching at the end of this month, and will feature a proprietary database of Bay Area health care professionals.

Smit’s Crew: The only entertainment-oriented startup out of the mix, it offers a web site and mobile app that lets venue owners (bars, clubs, etc.) create a type of loyalty program for regular patrons. The app lets customers receive advance notifications of discounts and other deals, particularly on slow nights, then buy them immediately. They then go to the establishment and show the waiter or bartender the purchase; because payment has been received, the food and drinks can be delivered immediately, without the hassle of trying to pay with cash or credit card at, say, a packed bar. Even more importantly, the app lets owners keep track of which people are visiting the most regularly and buying the most — this allows them to figure out who they should focus on providing the best service to. The “crew” concept lets customers group themselves together around specific establishments, so the venue can provide group discounts if they show up.

There were also two more health care startups that presented, but they haven’t publicly launched yet so I won’t be including them here. All in all, as you can see, this is a serious bunch of companies, that are interested in solving hard real-world problems.

Venture firms and law offices in Silicon Valley have sensed the opportunity to get in early, and they’ve rallied behind the effort. VC supporters, who provide dollars and mentorship, include Benchmark Capital, General Catalyst, Khosla Ventures, Charles River Ventures and Greylock Partners. Legal backers are Cooley LLP, Fenwick & West LLP, Dorsey & Whitney LLP, Goodwin Proctor, and Orrick. Resource partners include Amazon Web Services, First Republic Bank, Fog Creek Software, Github, Rackspace and Usabilla.

And even that distant global media and advertising conglomerate that owns TechCrunch is involved, it turns out, because it provides office space and other material support. So time for a Full Disclosure: I didn’t even know AOL was involved until I got to the event this afternoon — but good job, whoever made that call at my parent company. I also attended Stanford as an undergraduate, and while I have a variety of feelings about my alma mater, I generally expect a lot out of its graduates — maybe this connection is one reason I think StartX is pretty great? On the other hand, I worked at a key campus competitor to SSE, The Stanford Daily student-run newspaper. So maybe I’m biased against SSE and so my biases all equal themselves out….



Article courtesy of TechCrunch

Cloudera Founder’s Big Data Management Startup WibiData Raises $5M From NEA And Eric Schmidt

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WibiData

Exclusive: WibiData, the big data management startup co-founded by Cloudera founder Christophe Bisciglia and Aaron Kimball, is announcing $5 million in new funding from NEA and Google Chairman Eric Schmidt. Past investors in the company include Cloudera CEO Mike Olson, and SV Angel.

As we’ve written in the past, WibiData wants to help companies manage and analyze complex business data about users so you can predict how they are going to interact with the product in the future. Data such as email records, web histories and other interactions cannot be easily analyzed together, but WibiData aims to solve this problem. Specifically, the technology can be used for personalization for a number of web companies, including consumer web, e-commerce and gaming companies.

Bisciglia says that customers can use the data analysis platform to create personalized products and services. And the technology easily integrates with business intelligence and database offerings. Additionally, the startup’s talent includes Bisciglia’s former colleagues from Google’s personalization team.

The company’s client base counts Wikipedia, Rich Relevance, and Atlassian. For example, Wikipedia uses WibiData to better understand their contributor community, such as analyzing revision histories, understanding individual areas of expertise, and identifying trends in contribution patterns. RichRelevance, which powers personalization for retailers, uses WibiData to manage complex user data, and enable collaboration between their engineering and data science teams.

Under the hood, Wibidata is helping companies leverages Apache Hadoop to manage and analyze large amounts of data. Bisiglia has in-depth experience with the technology as the founder of Cloudera, a developer and commercial distributor of Hadoop, the open source software that powers the data processing engines of the worldʼs largest and most popular web sites. Prior to Cloudera, Bisciglia was a senior engineer at Google where he founded and led Google’s Academic Cloud Computing Initiative, which provides Google hosted computational resources to facilitate education and research to universities around the world.

Bisiglia tells us that WibiData (which was formerly Odiago) is focused on creating a unified framework for engineers and data scientists who collaborate around tools and applications. The product is still in beta, but has already doubled its customer base. “We’re helping deliver personalized products and services in a way that can scale to large volumes of data and be flexible as data evolves,” he says.

He explains that he sees the competition as internal teams who are struggling to close the gap between where Hadoop is a platform and where it comes into real-time application delivery. Bisiglia contends that Wibidata closes this gap, and will recompute recommendations and personalization info on the fly, as a user continues to interact with a product or service offering. This enables companies to personalize the experience in real-time.

The new funding will be used to grow WibiData’s engineering team, open an office, and more.

WibiData is entering the market at a time when big data analysis and personalization are ramping up. As more retailers, e-commerce companies and other technology startups increase personalization, there’s no doubt that a real-time layer to process and analyze user data is going to be in-demand.



Article courtesy of TechCrunch

Inside Social Apps 2012 is Tomorrow – Few More Hours to Pre-Register

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February 8 – 9, 2012 | San Francisco

 

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