Tag Archive | "truth"

How Venture Capital Incentives Promote Zombie Companies

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Neglect Is Still The Biggest Threat To Data Security

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security globe

This Year’s Boston Red Sox Could Be An Argument Against Data-Driven Decision Making

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Little boy baseball player covering his face with his hand.

The Real Reason Open Source Startups Fail

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Lessons In Designing Great Enterprise Software

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Reach Your Customers Through The Subconscious

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Twitter CEO: ’We suck at dealing with abuse and trolls.’

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Twitter’s chief executive officer Dick Costolo has openly admitted that the company has a major problem with abuse and trolls on its platform, and hasn’t done a particularly good job of tackling it.

In an internal memo obtained by The Verge, Costolo speaks frankly about Twitter’s ongoing battle with abusive behaviour on its network, and how he takes full responsibility for their failure to stop it.

Costolo’s comments were made after a Twitter employee asked if anything could be done.

We suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years. It’s no secret and the rest of the world talks about it every day. We lose core user after core user by not addressing simple trolling issues that they face every day.

I’m frankly ashamed of how poorly we’ve dealt with this issue during my tenure as CEO. It’s absurd. There’s no excuse for it. I take full responsibility for not being more aggressive on this front. It’s nobody else’s fault but mine, and it’s embarrassing.

We’re going to start kicking these people off right and left and making sure that when they issue their ridiculous attacks, nobody hears them.

Everybody on the leadership team knows this is vital.


Costolo then sent this follow-up message.

Let me be very very clear about my response here. I take PERSONAL responsibility for our failure to deal with this as a company. I thought i did that in my note, so let me reiterate what I said, which is that I take personal responsibility for this. I specifically said “It’s nobody’s fault but mine”

We HAVE to be able to tell each other the truth, and the truth that everybody in the world knows is that we have not effectively dealt with this problem even remotely to the degree we should have by now, and that’s on me and nobody else. So now we’re going to fix it, and I’m going to take full responsibility for making sure that the people working night and day on this have the resources they need to address the issue, that there are clear lines of responsibility and accountability, and that we don’t equivocate in our decisions and choices.

Twitter has faced widespread criticism for its inability to combat abusive tweets. Last year the daughter of Robin Williams temporarily quit after being subjected to repeated harassment on Twitter after her father’s passing, which was just one of many incidents involving both high-profile and everyday users. Twitter has taken some steps to counter the issue, but they have been seen as largely ineffective by observers. Time will tell, but Costolo’s frank posts appear to be a step in the right direction.

(Source: The Verge. Report abuse button via Shutterstock.)

Article courtesy of SocialTimes Feed

The Ongoing Quest For The ‘Brain’ Chip

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Truth Lets You Send Anonymous Texts

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Truth app

Speed Summary: Cross Screen Engagement Report (Microsoft/Flamingo)

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Speed summary of a useful research report from Microsoft (download) on our multi-screening digital lives; how we use second screens whilst watching TV – based on ethnographic research and a survey of 3586 adults in US, UK, Canada, Australia and Brazil in early 2013.

Key Findings

  1. 7 out of 10 consumers now use a second screen whilst watching TV. Marketers need to take a holistic multi-screen view of content strategy, and understand the need-states behind the four main multi-screen behaviours- 68% viewers engage in CONTENT GRAZING – (aka ‘Media Stacking’ using a second screen independently to TV content – multitasking and a form of ‘distraction behaviour’
    - 46% engage in QUANTUM behaviour (aka Task Media Stacking) when TV content triggers an unrelated task on a second screen (shopping/work-realated)
    - 57% engage in INVESTIGATIVE SPIDER WEBBING (aka ‘Media Meshing’) using a second screen to find information related to TV content – curiosity driven behaviour
    - 39% engage in SOCIAL SPIDER WEBBING (aka ‘Social ‘Media Meshing’) using a second screen to interact with others about TV content – social behaviour
  2. Different devices have different analytical psychology profiles – based on Jungian Archetypes (the 12-16 character types that pattern human stories) that can help us understand on-screen need-states
    TV – THE EVERYMAN (Core Desire: connecting with others, Goal: to belong, Fear: to be left out or to stand out from the crowd
    TABLET – THE EXPLORER (Core Desire: to find the truth, Goal: to use intelligence and analysis to understand the world, Fear: being duped, misled—or ignorance)
    SMARTPHONE – THE LOVER (Core Desire: intimacy and experience, Goal: being in a relationship with the people, work and surroundings they love
    Fear: being alone, a wallflower, unwanted, unloved)
    LAPTOP – THE SAGE (Core desire: to find the truth, Goal: to use intelligence and analysis to understand the world., Fear: being duped, misled—or ignorance)
    GAMING CONSOLE – THE JESTER (Core Desire: to live in the moment with full enjoyment, Goal: to have a great time and lighten up the world, Fear: being bored or boring others)
    E-READER – THE DREAMER (Core Desire: to get to paradise, Goal: to be happy, Fear: to be punished for doing something bad or wrong)


If analytical psychology interests you as creative stimulus (and it should…), check out this great video walkthrough (below) on applying Jungian archetypes to marketing from Step Change Marketing. Although my PhD supervisor once quipped that (outside marketing) there are few card-carrying Jungians left, within marketing, generations of planners and creatives have found Jungian archetypes a rich and useful creative framework.

November 2015
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