Tag Archive | "tweets"

Twitter quietly retires Magic Recs, a DM bot that recommended viral accounts and Tweets

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What Can You Measure on Twitter?

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You’re getting lots of retweets, clicks and eyeballs on your tweets. You know your Twitter account is doing great things for your brand … but you just can’t exactly explain how.

If you’ve been struggling to explain the value of Twitter to the higher-ups, you’re probably not measuring results well (or at all). In order to know what’s working and what’s not when it comes to all of that tweeting you’re doing, you’ve got to set objectives and define the metrics that you will measure to see how close you are to hitting them.

Here is a list of what you can measure on Twitter, and what each one will tell you about your successes–and where you need to improve.

  • Account growth: How many new followers you are adding each day/week/month. Useful for objectives like brand awareness.
  • Retweets: The number of retweets each of your tweets receives. Useful for objectives like reach, brand awareness, engagement with customers.
  • Favorites: The number of favorites each of your tweets receives. Useful for objectives like brand awareness, engagement with customers.
  • Replies: Who is replying to your tweets? What are they saying to/about your brand? Useful for objectives like engagement with customers, brand sentiment.
  • Mentions: The number of times your account is mentioned by others. Useful for objectives like brand awareness, engagement with customers.
  • Clicks on URLs: The number of clicks on a website you shared. Useful for objectives like website traffic from social media, customer acquisition.
  • Clicks to your profile: The number of clicks to your profile you see on each tweet. Useful for objectives like brand awareness, customer engagement.
  • Clicks on hashtags: The number of clicks on the hashtag(s) you share. Useful for objectives like brand (or event) awareness, customer engagement.

For most marketers, it isn’t possible–nor is it desirable–to try to measure and validate each one of the above metrics. Instead, choose the one(s) that will show you how close you are to achieving your objectives.

For instance, if you are exhibiting at a conference in two weeks and your goal is to use Twitter to raise awareness among attendees, you might want to measure hashtag clicks (How many people are engaging with the event hashtag?), retweets (How many people are sharing your tweets about the conference with their network?) and replies or mentions (Who is talking to you about the conference?). Alternatively, if you were the host of this conference, you might want to measure everything that an exhibitor would measure, plus clicks on the URLs you’re tweeting (Who is visiting your event page? Who is converting to a sale and buying a ticket?).

If you can zoom in on the metrics that matter most, you will be able to whip up impressive reports that showcase your big wins on Twitter, without being bogged down by irrelevant statistics. Plus, you’ll learn what worked–and what didn’t work–in the past so that you can improve going forward.

Readers: Which Twitter metrics have you focused on?

Article courtesy of SocialTimes

Twitter Users in Japan, U.K. Can Add Yelp Geotags to Tweets

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Yelp and Twitter are now intertwined in the U.K. and Japan.

Yelp senior vice president of business and corporate development Chad Richard announced in a blog post that Twitter users in those two countries can add geotags from Yelp to their tweets by tapping the location icon.

Richard added that a similar integration launched in Germany in March, and he said in his blog post Friday:

Tweets will now have more context with location names, Yelp ratings and business details and an easy way to see other tweets and photos tagged with the same location.

Yelp geotags also benefit business owners as they are now able to tag their businesses in tweets and extend their potential customer reach through their Twitter channel.

Richard said the integration is currently available to Yelp users via its iOS and Android applications, with the web to be added “soon.”

Readers: What do you think of this integration of Yelp and Twitter?


Article courtesy of SocialTimes

Use Twitter to Engage With Niche Audiences During Breaking News Events

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Twitter is the leading social network when it comes to breaking news. As such, journalists and other members of the media make up a significant portion of the network’s core user base. But is Twitter helpful when it comes to driving traffic to news sites? A report from Parse.ly examines some of the nuances behind Twitter traffic.

The numbers are fairly uninspiring when it comes to publishers on Twitter: 1.5 percent of their traffic comes from Twitter, eight tweets per post, three clicks per tweet and 0.7 retweets per original tweet. However, Twitter can be an important traffic source for publishers if they engage with audiences and provide sharable content.

Part of the mechanism of Twitter is users clustering around topics, either because they are having an extended conversation or because they are reacting to breaking news. For example, in March, there were 1.9 million tweets–6 percent of all tweets during the survey period–related to the U.S. presidential race. Publishers should recognize and participate in the conversations happening on Twitter, if they intend to drive traffic.

Twitter users also use the platform to find breaking news. During the terror attacks on Brussels last month, more than 92,000 tweets relating to news articles were posted, with 34,000 of those within the first six hours.


While Twitter is a relatively small traffic referral source–paling in comparison to Facebook (41.4 percent) and Google (39.5 percent), and referring only about 5 percent of traffic in the Parse.ly network, there’s no other service like it.

The Parse.ly report concludes:

Twitter acts as a “public square” where ongoing conversations happen around long-lived news topics. When it comes to breaking news, Twitter is a place journalists post their earliest reports and seek immediate confirmation of reports coming from other news outlets … News really does “start” on Twitter.

While it may be tempting to push resources towards major distribution solutions, like Facebook, catering to an engaged niche audience may be a better use of your time. 

View the full report here.

Article courtesy of SocialTimes

5 Reasons Why You’re Losing Twitter Followers—And What to Do About It

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On Friday, you happily signed off Twitter, noting that you hit the 1,000 followers mark sometime that day. But on Monday—shock!—you sign back on to see that you’re now sitting at a paltry 850 followers. You lost 150 in a single weekend! How could that have happened?

There are plenty of reasons why you may be losing followers on Twitter. Some are because they’re bots (in which case, good riddance), or they’re genuinely not interested in your tweets (fine, let them go), but there are reasons for losing followers that you can work to fix. Here’s five.

Reason #1: Your followers feel that you aren’t “listening” to them. You’re not following them back when they follow you, so they use a third party tool to identify and unfollow you.

What to do about it: Start following new followers back! Automatically following everyone who follows you might not be the greatest strategy, since you’ll end up following irrelevant or spam accounts. However, you might want to consider checking in on your new followers once a day and following the relevant, interesting ones back to avoid losing them.

Reason #2: Your tweets are unfocused. Many of your followers want to hear from you about one or two topics—likely, the topics you touch on in your bio. If you’re consistently tweeting off-topic, they will get fed up and unfollow.

What to do about it: Refocus your content. A good rule of thumb is the 80/20 rule: stick with tweeting about your main area of interest/industry 80 percent of the time, and use the remaining 20 percent to tweet about your other interests. This will help you stay on topic and retain your followers, while letting your personality shine through.

Reason #3: You haven’t tweeted anything in weeks, or even months. Your followers will often do some Twitter spring cleaning and get rid of the inactive accounts—and that’s you!

What to do about it: Set up a Twitter schedule so you’re tweeting more consistently. Sure, maybe you tweet a ton during one or two big annual conferences, but that doesn’t mean your account should sit dormant the rest of the year. Try to tweet at least once a day so that your followers don’t write you off as an abandoned account.

Reason #4: You are too promotional in your tweets. The majority of your tweets are about your own product or service, and your followers are sick of hearing about you.

What to do about it: Twitter is a social network—not a billboard. Using it to push purely promotional messages is a quick way to lose followers. Instead, focus on sharing other people’s content, in order to network, show that you are listening to your niche or industry, and give your followers more value.

Reason #5: You don’t engage. Despite retweeting you, replying to you and involving you in their tweets, you’re followers are fed up with your lack of engagement.

What to do about it: Give and you shall receive! When someone retweets you, thank them. When they ask you a question, respond. Share their content with a quick retweet. Even a small bit of engagement can go a long way in retaining your followers.

Article courtesy of SocialTimes | RSS Feed

Create a Twitter Library So You Never Run Out of Things to Tweet

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If you manage a Twitter account, you understand the pressure. Having to come up with interesting, witty, creative tweets day in and day out … it can lead to some serious writer’s block and frustration when you simply draw a blank.

Maybe you’ve tried exploring what the competition tweets (great!), or creating lists and retweeting from those (even better!). But even that will only take you so far – and these methods don’t allow for much original content coming from you or your brand.

So why not create a Twitter library that you can turn to when the creative well runs dry?

A Twitter library is a great way to brainstorm and store a huge list of tweets that you can copy and paste into Twitter when nothing else comes to you. It can also be used more strategically, as a repository of brand/original tweets that you integrate into a larger editorial calendar.

What goes into the library?

The ideal Twitter library is a list of tweets that you can send at any time, whether because you have nothing else to tweet or because they are part of a planned schedule.

You can include any tweets you want in your library, but it’s best if they are branded, thought leadership, or otherwise unique. It’s not a good idea to include retweets or somebody else’s archived blog posts in your library, as that content won’t be fresh when you actually tweet it. Instead, include things like:

  • Images with industry-related quotes from influencers
  • Tips and tricks
  • Links to your brand’s blog posts
  • Questions for your followers (as long as you only tweet these when you’ll actually be around to respond)
  • Interesting industry observations or original thought

There are plenty more examples of types of tweets that you could include in your library, but keep in mind that a Twitter library works best when 3 criteria are met. The content should:

  1. be “Evergreen”. Tweets should not tied to any specific date/time/promotion/holiday.
  2. be complete. Include all relevant links, images, hashtags and other features so you don’t have to search these out when pulling content.
  3. be a living document. Each item should be easy to add, delete, edit and mark as tweeted.

How should you fill up your library?

Let’s say you just wrote a blog post. You could go ahead and tweet it out, using the blog post’s title, URL and image. And that’s great! But why not take an extra 10 minutes and add a big batch of tweets to your library?

Set a timer and brainstorm as many different headlines/tweets that you could use to promote your blog post. Write these in a list, with a separate line for each tweet (or, put them directly into your library). Since you just published the post, you’ll be in the zone and these tweets will come easier than if you try to come up with them on the fly.

You can use this method to add tweets to your library at any time. Or, you can keep a notepad handy (whether a physical one or virtual), and jot down tweet ideas throughout your day. Just make sure you add them to your library on a regular basis so you don’t lose them!

How should you structure the library?

In its simplest form, a Twitter library can be a spreadsheet that includes columns for the tweet, and where to find the mulitmedia (if any) associated with it. You can then highlight the tweets you send as you go.

Of course, your library can be much more robust, and you can create a document that you share with your entire team. This document could include direct links to multimedia, who came up with the tweet, when the tweet should be sent, etc.

Do you have your own version of a Twitter library? What are your tips for using one? Let us know in the comments below!

Article courtesy of SocialTimes | RSS Feed

Twitter’s New Customer Service Features Make It Easier To Send Private Messages And Feedback

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Twitter Launches Customer Support Prompt via DMs, Customer Feedback Tools

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Twitter announced this morning a new customer service tool, prompting customers to engage with companies via direct messages. They also launched a way for customers to offer feedback after such an interaction.

Product manager Ian Cairns explained in a blog post:

Twitter is live, public, and conversational — and the best place for businesses and customers to connect. In fact, with millions of customer service-related interactions happening every month on the platform, many of our advertisers tell us that over 80% of their inbound social customer service requests happen on Twitter. These businesses generate impressive results — not only are their customers more satisfied, but they also see a cost per resolution that is ⅙ the cost of a call center interaction. And this leads to increased brand loyalty and sales: recent research shows that when a customer Tweets a question or complaint to an airline and receives a response, they’re willing to pay on average $9 more for their next purchase from that airline.

The first major tool announced today by Twitter allows brands to take a public interaction to the private direct messaging service.

Businesses can now add a deep link to Tweets that displays a call-to-action button, prompting users to send a direct message.

To follow up and gauge how well the interaction went, Twitter allows users to privately share their opinions on the discussion, Cairns noted:

Care teams have told us they love the open-ended feedback they get from users via Tweets and Direct Messages, but they also need the ability to survey customers in a structured way to better measure and improve their service experience. Customer Feedback makes it easy for customers to share their feedback with a business after a customer service conversation. With this feature, businesses will be able to use two industry standard question formats: Net Promoter ScoreSM (NPS®) and Customer Satisfaction (CSAT).

Twitter launched this feature today among its Twitter Official Partners, whose clients can use these tools to better engage with clients.

Article courtesy of SocialTimes | RSS Feed

13 Ways to Generate Revenue on Twitter

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Twitter is a fantastic tool that can help your business achieve a variety of objectives, from brand awareness to networking to increasing website traffic. But, as with all marketing efforts, if you dig deep enough the main objective is usually tied to the bottom line.

After all, why are you excited that your brand awareness has increased? Because the more people who are aware of your brand, the more likely some will turn into customers. Why is networking valuable? Because connections can lead to new business opportunities, and more revenue.

Here are 13 ways you can use Twitter to generate revenue for your business.

1. Sell your product. Tweet out links to your ecommerce site, your pricing/contact page or a product landing page. Don’t forget to include a call-to-action to entice people into buying! And be sure to space these tweets out, so that your account doesn’t come off as overly promotional.

2. Crowdsource new product ideas. Your community has lots of ideas, so why not tap into them to improve your product or service?

3. Find new customers using big data. If you use an analytics or CRM program, chances are you have access to reams of customer insights. It’s just a matter of tapping into these and locating new customers that you can connect to on Twitter.

4. Find new customers using Twitter search. You can use Twitter search to find people who are currently in-market for your product, by searching for keywords like “apartment in NYC” or “gluten-free vegan cupcakes.”

5. Nurture leads with great content. Not all sales happen immediately. Use Twitter to distribute great content, and your audience will warm up to the idea of purchasing from you down the line.

6. Bring people to a physical location. If you have a physical storefront, tweet one-day promotions, new items in stock or other things that will encourage people to walk in.

7. Promote an event. Hosting an event? Use Twitter to sell tickets.

8. Run a limited-time offer. A 24-hour flash sale, 20% off coupon for Twitter followers only, or other limited-time offer will create a sense of urgency that will compel some of your followers to make a purchase.

9. Hold a contest. Twitter contests might seem like a loss (after all, you’re giving something away, not making a sale), but they increase engagement and loyalty, and create positive associations with your brand – all ingredients for a future sale.

10. Reward social sharing of your product/service. Get your audience to share your products, deals and brand with their own networks, thus increasing your potential customer base, by giving them a reward. It can be as small as a “thank you” retweet, or as large as commission from a sale.

11. Use Promoted Tweets to boost your best performing sales messages. Don’t be content to tweet to your 1,000 followers – hit a much larger audience with your best sales messages by boosting their visibility using Twitter Ads.

12. Provide amazing customer service. Not only will Twitter-based customer service save you money by eliminating or reducing the need for a call center, but it will also help with customer retention. And as an added bonus, since the tweets will be public, your amazingly fast, accurate and understanding customer service tweets will act as proof that your brand is reliable for anyone watching.

13. Stay ahead of the competition. Use Twitter to monitor what the competition is up to, and create an edge for yourself in the market.

Do you have any other tips for generating revenue using Twitter? Share them with us in the comments below!

Article courtesy of SocialTimes | RSS Feed

Why Duplicating Tweets is a Good Strategy

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How many of your Twitter followers read every tweet you send? The number is probably smaller than you think. Reading all of a brand’s tweets requires users to either A) Log in and read tweets extremely frequently… or perpetually, or B) Constantly visit the Twitter profiles of the brands they want to hear from. And as much as it would be great if your tweets were so engaging that they pulled all of your followers over to your profile, the hard truth is, they aren’t. And they don’t.

No matter how witty, interesting, or how much value your tweets contain, most of your audience will likely “luck” onto them – they will only see them if they happen to be online right around the time you tweet.

So if you’ve got a compelling message, how do you ensure more of your audience sees it? You duplicate your tweets.

Now, when we say “duplicate tweets,” that doesn’t mean copy and pasting tweets word-for-word and spamming your followers’ timelines. Instead, we’re using the term loosely, to mean tweeting the same meaning using different words, phrases, calls-to-action and multimedia.

So when is duplicating tweets a good idea? Here are some situations where it works:

  1. When you’ve created a killer piece of content. After all, why tweet it once and then let your audience forget about it (or, for many of them, not see it at all)?
  2. When you’re running a time-sensitive promotion, deal, contests or event. Tweeting before, during and after will help keep it top-of-mind.
  3. When you want to get your stuff on someone’s radar. Tweeting to them once might be easily ignored – but ten times? That should get some attention.

But, as we discussed, duplicate tweeting isn’t just a matter of highlighting some text and hitting copy + paste. To be successful, it takes finesse.

You have to keep your entire audience in mind when duplicating tweets. Some of them will have seen the first tweet, and might be turned off if they see an exact copy an hour later. In fact, they might even think it’s spam, and click the dreaded “unfollow” button.

So, you’ve got to flex your creative muscles and write brand new tweets – but tweets that contain the same information as the original.

Let’s say you’re promoting an upcoming event, and you’re offering an early-bird special of 20% off ticket prices. Here are three tweets that get the same information across, but that won’t alienate any audience members who see more than one:

“Get your tickets to TheGreatEvent before the end of the month, and save 20% with our Early Bird special!”

“Tickets to TheGreatEvent are selling fast – and if you get in on the action before the cutoff date, you will save yourself a cool $100.”

“Only a few more days left until ticket prices for TheGreatEvent go up! Get yours today to save $$.”

Sending these tweets hours, days or even weeks apart will result in more eyeballs on the content, and more potential event signups. And since each tweet is unique, they act more as reminders – rather than spam – to anyone who sees more than one in their timelines.

Do you use duplicate tweeting as part of your Twitter marketing strategy? Let us know in the comments below.

Article courtesy of SocialTimes | RSS Feed

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