Tag Archive | "tweets"

Why Duplicating Tweets is a Good Strategy

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How many of your Twitter followers read every tweet you send? The number is probably smaller than you think. Reading all of a brand’s tweets requires users to either A) Log in and read tweets extremely frequently… or perpetually, or B) Constantly visit the Twitter profiles of the brands they want to hear from. And as much as it would be great if your tweets were so engaging that they pulled all of your followers over to your profile, the hard truth is, they aren’t. And they don’t.

No matter how witty, interesting, or how much value your tweets contain, most of your audience will likely “luck” onto them – they will only see them if they happen to be online right around the time you tweet.

So if you’ve got a compelling message, how do you ensure more of your audience sees it? You duplicate your tweets.

Now, when we say “duplicate tweets,” that doesn’t mean copy and pasting tweets word-for-word and spamming your followers’ timelines. Instead, we’re using the term loosely, to mean tweeting the same meaning using different words, phrases, calls-to-action and multimedia.

So when is duplicating tweets a good idea? Here are some situations where it works:

  1. When you’ve created a killer piece of content. After all, why tweet it once and then let your audience forget about it (or, for many of them, not see it at all)?
  2. When you’re running a time-sensitive promotion, deal, contests or event. Tweeting before, during and after will help keep it top-of-mind.
  3. When you want to get your stuff on someone’s radar. Tweeting to them once might be easily ignored – but ten times? That should get some attention.

But, as we discussed, duplicate tweeting isn’t just a matter of highlighting some text and hitting copy + paste. To be successful, it takes finesse.

You have to keep your entire audience in mind when duplicating tweets. Some of them will have seen the first tweet, and might be turned off if they see an exact copy an hour later. In fact, they might even think it’s spam, and click the dreaded “unfollow” button.

So, you’ve got to flex your creative muscles and write brand new tweets – but tweets that contain the same information as the original.

Let’s say you’re promoting an upcoming event, and you’re offering an early-bird special of 20% off ticket prices. Here are three tweets that get the same information across, but that won’t alienate any audience members who see more than one:

“Get your tickets to TheGreatEvent before the end of the month, and save 20% with our Early Bird special!”

“Tickets to TheGreatEvent are selling fast – and if you get in on the action before the cutoff date, you will save yourself a cool $100.”

“Only a few more days left until ticket prices for TheGreatEvent go up! Get yours today to save $$.”

Sending these tweets hours, days or even weeks apart will result in more eyeballs on the content, and more potential event signups. And since each tweet is unique, they act more as reminders – rather than spam – to anyone who sees more than one in their timelines.

Do you use duplicate tweeting as part of your Twitter marketing strategy? Let us know in the comments below.

Article courtesy of SocialTimes | RSS Feed

Why All Your Tweets Should be Directed to Just One Person

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How engaged is that audience of 10,000 that you’ve built up on Twitter? Take a look at your analytics, or just think back to the past three or four tweets you sent. How many people replied? Retweeted? Clicked?

There are plenty of reasons why your content isn’t getting the engagement you’d like on Twitter – but one that is often overlooked by marketers is its lack of focus.

It’s important that those 10,000 (or 100, or 1,000,000) followers you have are targeted. They should represent your target market, and the consumers you want to reach. But on Twitter you’ve got to go one step further than that, and direct all of your content to a single person within that audience.

It might sound ludicrous to write several tweets per day, all directed to one person, but it’s a strategic decision that will make each tweet more impactful.

The idea is to pick the best representative of your target market, and tweet to them. This individual should mirror the demographics, psychographics, lifestyle, shopping and browsing behavior and other features of your target audience.

Then, once this person is selected, hold them in your mind every time you compose a tweet.

Since they represent the exact center of your target audience, by creating content just for them, you will actually create stronger, more targeted content that will resonate with your entire audience.

Now, when you write tweets “for” a single person, you shouldn’t address them to that person by including their username. That would indeed send them the tweet, but that’s not the point of this exercise. Instead, imagine that you are writing the tweet in the hopes that they will see it in their timeline.

Here are some questions that you can ask yourself to help create more engaging content using this strategy:

  • What type of content are they most likely to engage with?
  • What tone of voice should you use? Will they respond better to a professional tone? Casual?
  • Are they browsing Twitter from their tablet? Mobile phone? Desktop? How can you optimize your content for their platform?
  • What other websites and brands do they engage with?
  • What time of day are they most likely to be tweeting?

Asking these questions about a large, amorphous “audience” can sometimes be difficult. The time of day, for instance, might be early mornings for one segment, or mid-after noon for another. But if you can focus in on a single person, these questions become much easier to answer.

Once you’ve positioned your content so that it is directed towards that one member of your audience, you need to measure the impact and compare it against your previous efforts. After all, you need to ensure that you’re targeting the right individual.

If you continue to revise and retarget your content based on the reactions from your audience, you may find that you’re no longer speaking to an actual Twitter user in your tweets, but more of a persona that represents your audience – and this is a good thing. Most great marketing teams have a persona that they use to guide their campaigns and messaging, and this method is just one way to begin to build yours.

Article courtesy of SocialTimes | RSS Feed

Twitter Widens Its Advertising Net, Tests Promoted Tweets With Logged-Out Users

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How to Create a Holiday Twitter Schedule

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Chestnuts roasting on the fire, a hot cup of cocoa and softly playing music… it’s an idyllic holiday scene, but one that many marketers don’t get to enjoy because they’re too busy tweeting during the holidays.

Rather than leave your Twitter-based Christmas, New Years, Hanukkah, Kwanzaa and other celebrations to the last minute, we’ve got some ideas for you to help you create a holiday Twitter schedule – so you can take some much deserved rest knowing that your tweets are all queued up.

Step 1: Make a list of the celebrations

December is a big month for celebrations around the world. Make a list of the specific holidays that you’d like to acknowledge on Twitter. Try to gather some insight into what your audience celebrates, and incorporate that into the list as well.

Celebrations can range from the obvious, like Christmas, to the more personal, like your company’s office party, end-of-the-year milestones or recognizing the charitable work of your employees during the holidays.

Be sure to note the date and time, if applicable, of all of the celebrations on your list.

Step 2: Write your tweets

Now it’s time for a little creativity. Spend a few hours brainstorming the tweets that you will send to mark each date. You’ll want to keep your brand voice consistent, but also write tweets that will stand out – everyone can tweet “Merry Christmas!”, so why not add a little personality to yours?

Don’t forget to leave room for an image!

Step 3: Make your images

Since images improve engagement and reach, it’s a good idea to include them in as many tweets as you can. Once you have your holiday-themed tweets all written up, find or create images to match.

There are some neat tools out there that can help you design images if you don’t have a graphics background, such as Snappa and Pablo by Buffer. These tools enable you to choose stock photos, add text and graphics, and download in a Twitter-friendly format.

Step 4: Use a Twitter scheduling tool

If you’re already using a tool to schedule your tweets, now’s the time to open it. If not, try looking into one of the leaders in this space: HootSuite, Buffer and TweetDeck are all great choices.

With your tweets written and images created, it’s simply a matter of plugging each one into your scheduling tool and setting them to go live at the right dates and times throughout the holidays. Easy!

(Optional) Step 5: Add in the right hashtags

It’s always a good idea to do a little hashtag research if you want your tweets to earn more exposure. However, this step is optional because often the most popular hashtags surrounding a live event like a holiday aren’t apparent until the day-of.

If you are able to quickly check in on Twitter’s Trending Topics on each day that you’re celebrating and include one or two in your related tweets, you’ll earn yourself more exposure.

And that’s all it takes to set up a holiday Twitter schedule! This method works for any holiday period, so don’t limit your scheduling to December alone. Happy holidays and happy tweeting!

Article courtesy of SocialTimes | RSS Feed

What In The Hell Is A #TacoEmojiEngine?

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Here’s Why You Should Pay Attention to Twitter’s New “Like” Button

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It’s official – Twitter has killed off the “Favorite” and replaced it with a “Like.” Along with a terminology change, they also swapped out the star for a heart. And while this might appear to be a superficial change, it’s going to impact marketers in a big way.

More likes, more users

For starters, it’s important to understand the likely reasoning behind Twitter’s decision to change the icon.

Twitter has had a problem with user growth since its IPO. Part of this is no doubt due to the somewhat confusing syntax (What’s a RT mean? Why do I need to use the @ symbol?) that newbies have to learn in order to join in a meaningful conversation. The new “Like” works towards changing that.

Thanks to Facebook, Liking something has become ubiquitous. It is something that consumers instinctively understand. And you can bet that Twitter made the decision to rebrand the favorite so that more new users would “get” Twitter’s functionality off the bat.

So what does this mean for marketers? If Twitter has its way, this move (combined with other initiatives from reinstated CEO Jack Dorsey) will bring new users to the service. And that means new consumers to see your tweets.

Tweeting for an audience that is new to Twitter requires a different strategy than tweeting for an audience that’s been around for some time. Once the impact of the Like button and other initiatives have been felt, you may need to adjust your strategy to welcome newbies – reducing the number of hashtags in your tweets, for instance, or linking to beginner Twitter how tos for more visibility.

A positive, universal appeal

A heart has emotion built-in. A star? Not so much. Plus, hearts are internationally recognized as symbols for love and positivity, while a star may have different meanings in different cultures.

Going forward, Liking something on Twitter will have emotional implications. There will probably be fewer people using Likes as bookmarks, and more people using them to express positivity towards the content of the tweet they are Liking.

Marketers managing a Twitter account may begin to see more Likes of the positive, share-worthy content they tweet.

On the flip side, if people begin to use Twitter’s Like button like they do on Facebook, marketers might also encounter something less-than-optimal: fewer retweets and replies. If their audience feels that Liking their tweet is “good enough” to show that they appreciated its content, they may be less inclined to retweet to show the same sentiment. This could mean less reach and exposure to new audiences.

Time to dust off your favorites strategy

Whether you’ve been using favorites as part of an engagement strategy, to say thank you, or just to save great tweets, it’s time to reevaluate.

Consumer behavior is going to change on Twitter, and while the change might be subtle, the marketers that can adapt quickest will benefit.

Article courtesy of SocialTimes | RSS Feed

Twitter Found Love In A Fave-Less Place

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25 Tips to Double Your Twitter Followers

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It can be frustrating to tweet, day in and day out, and watch your followers number not budge an inch. Sure, you might get two new followers one day, lose three the next, and gain another one the next. But if the trend isn’t upwards, your Twitter marketing likely isn’t doing what it’s supposed to.

Since the average Twitter user has a bit over 200 follower, it’s not that difficult to double this number quickly. But if you’re sitting pretty at 1,000, 5,000 or more, you can use these tactics below to double your followers too – it just might take a little longer.

Here are 25 tips to double your Twitter followers:

The basics

  1. Refresh your bio (or fill it out for the first time, if you haven’t done that yet).
  2. Update your profile picture.
  3. Change your cover photo semi-frequently to showcase your employees, workspace or product.
  4. Tweet more frequently. Several times a day if you can.
  5. Reply to anyone who @mentions or @replies to you on Twitter.
  6. Follow anyone who follows you (as long as they are relevant to your reason for being on Twitter).
  7. Use more images in your tweets (which you can do even if your product is ugly).
  8. Retweet tweets from thought leaders and influencers in your industry.
  9. Ask for retweets.
  10. Set and work towards SMART Twitter marketing goals.
  11. Advanced tactics

  12. Use hashtags in your tweets to get them more reach and exposure.
  13. Pin important/interesting/engaging tweets to the top of your profile.
  14. Use Twitter lists to listen to your customers, industry or competitors.
  15. Schedule your tweets using a service like HootSuite or Buffer.
  16. Review your Twitter analytics dashboard to see what types of tweets got the most engagement and create more tweets that are similar.
  17. Network with thought leaders and influencers in your industry by replying to their tweets and striking up a conversation.
  18. Use tools to discover great new content to share.
  19. Use Twitter’s analytics to create better, more engaging content to attract more followers.
  20. Use Twitter search to find new, relevant accounts to follow in the hope that they will follow you back.
  21. Let everyone in your other networks know that you have a Twitter account. Post your Twitter handle to Facebook, LinkedIn, in your email signature, on your in-store signage, etc.
  22. Live tweet during events, and use the appropriate event hashtag.
  23. Time your tweets so that you are tweeting when your target audience is online.
  24. Bonus tips

  25. Purchase Twitter’s promoted account ad product to get your account in front of targeted follower.
  26. Join the conversation happening in your local community. This is especially useful for small, local businesses looking to gain more local customers.
  27. Host a Twitter chat. This can be time-consuming, but it will also put your account front-and-center as a thought leader in your industry.

(Growth image via Shutterstock)

Article courtesy of SocialTimes | RSS Feed

Does Wall Street Like What It’s Hearing From Twitter (Again)?

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You Can Now Tie Your Twitter And Vine Profiles Together, Vine Displaying Your Total Loops

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February 2016
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