Tag Archive | "tweets"

Twitter Might Ditch The 140-Character Limit: What This Means For Marketers

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Article courtesy of SocialTimes Feed

Pushup Social Adds Social Media To All The Things

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Google Brings Tweets To Desktop Search Results

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Gnip Launches Full-Archive Search API To Provide Instant Access To Nine Years Worth Of Tweets

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Consumers Shared 6.3 Million Tweets About E3 2015 [Infographic]

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Article courtesy of SocialTimes Feed

Twitter’s Homepage Over The Years

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Twitter Tests Curated Social Shopping Features

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This year so far has been a time of modernization for Twitter. For example, the company redesigned its front page in April to make the service more accessible to potential members and unregistered users. Now a pair of news features, titled pages and collections, are being testing and could turn Twitter into an integrated shopping destination.

The pages and collections are a new discovery tool that will allow users to explore timely and relevant content related to the tweets appearing in their feed. Dedicated pages will appear for content relating to places and products, and users will be able to view video, image, and descriptions related to the product.

Additionally, timely and relevant tweets relating to products will appear on pages. Users will also be able to check prices and make purchases from within the Twitter app.

Product manager Amaryllis Fox blogged about the tested features:

The first experience we’re testing is a new way to surface and organize relevant Tweets about products and places on dedicated pages. These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information.

Take for example the book “The Martian” by @andyweirauthor. We’ll show you images and a description right above the Tweets that are most timely and relevant to you. These may be Tweets from accounts you follow, relevant news updates, or popular content about the book.

Collections will function in a similar way; however, this content will be created by brands and influencers. Collections will provide Twitter’s power users with an online shop that lets their fans window shop at their leisure within the Twitter app. Twitter has teamed up with curators to show demonstrate how collections work, and attracted partners including @GameOfThrones to @TheEllenShow.

These collections seem to finally provide a shopping experience worthy of Twitter’s buy button. Providing a means to browse products within the app, enables Twitter to provide a product discovery experience similar to that of Instagram, which has been likened to shopping at a bazaar.

Collections and pages look like they could easily integrate into the Twitter browsing experience while still exposing users to more shopping opportunities. Pinterest has long been the network with the highest percentage of online shoppers, but that may be due to Pinterest’s visual and sharable nature. Now it looks like Twitter is ready to capture some of that market share.

Article courtesy of SocialTimes Feed

GoCardless Founder Tom Blomfield’s New Startup Is A “Full Stack” Mobile-First Bank

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Google Adds Tweets To Its Mobile Search Results

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5 Tips For Getting The Most Out of Twitter Chats

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Twitter chats can be a valuable tool for learning, networking and sharing ideas – but they do take some strategy. Here are five tips for getting the most out of Twitter chats.

1. Know your hashtag.

Each Twitter chat has its own hashtag. Many have the word “chat” in the hashtag, such as #blogchat and #edchat. But others do not – especially those chats that pop up infrequently or without a set schedule.

It is essential to know what hashtag your chat is using well before it kicks off. This way, you won’t be scrambling around in Twitter search while other participants are introducing themselves and starting the discussion.

It can also be a good idea to search for additional hashtags that the chat community uses often, and keep these in a list during the chat. If your tweet overlaps with another hashtag, include it as well as the chat hashtag to earn more exposure.

2. Don’t stress.

Twitter chats move quickly, and can be overwhelming for new participants.

You may find, especially during your first few chats, that the tweets you send seem a bit delayed. People have already moved onto a new topic by the time you get an idea in.

The worst thing you can do during a Twitter chat is stress about how quickly it moves. This will only throw you off even more, and it may discourage you from participating in future chats. Instead, know that everyone who was once new to Twitter chats went through the same rite of passage, and that all it takes is time to become used to the fast pace.

3. Have real conversations.

Twitter chats are a great place for you to share your knowledge with a like-minded community. But don’t forget to recognize other members’ contributions as well.

Some of the best interactions in a Twitter chat happen thanks to retweets and replies. You can not only participate in the larger group chat, but you can have side conversations with other participants as well.

4. Use a chat tool.

Tools like HootSuite and TweetChat allow you to set up a stream so that you only see the tweets sent using a chat’s hashtag. This will put blinders on to the rest of the Twitter-verse, so you can focus on the chat.

Nearly everyone who participates in a Twitter chat realizes that Twitter.com just won’t cut it, and searches out a dedicated tool. Get ahead of the game and set up your tool well before your first chat starts.

5. Be grateful.

Twitter chats are not easy to run. They take a lot of planning and thought to be successful. Your organizer might have brought a guest on board, or put together questions to keep things moving at a nice clip.

At the end of any chat, it is polite to thank the organizer for their efforts. Chats are a community event, and only work if the community supports them. A simple thank you can go a long way in validating the organizer’s hard work, and giving them the momentum for the next chat.

(Laptop image via Shutterstock)

Article courtesy of SocialTimes Feed

October 2015
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