Online games publisher We R Interactive this morning announced that it has raised $5 million in second round funding from a slew of private investors, including Elio Leoni-Sceti, former CEO of EMI Music and Paul Fitzsimons, ex-media sector partner at Apax Partners. The company secured initial funding upon launch back in July 2010, although it’s unclear how much they raised then.

The proceeds of the financing round will be used to support the ongoing development and international roll-out of the startup’s first social game, I AM PLAYR, a point-of-view game that allow players to experience the life of football players through their eyes.

Article courtesy of TechCrunch

We R Interactive, a London-based online games publisher, has turned on the lights, and is on a mission to give birth to a “new generation of interactive and social games that allow players an unprecedented level of control, influence and engagement across multiple platforms”.

The company is headed by former PlayStation and Eidos executive David Rose, ex-ITV Interactive Commissioning Editor Oli Madgett and media analyst Richard Dale.
Rounding out the management team are two of the directors of production company Bigballs Films, Tom Thirlwall and Chris Kelly.

We R Interactive also launches with the backing of Peter Mead, founder of ad agency Abbott Mead Vickers BBDO,Fru Hazlitt, former Yahoo and Gcap Media boss, and ITV’s new commercial and online director and Eric Fellner, co-founder of Working Title.

Article courtesy of TechCrunch